--- title: "Content Decay Detector Claude Skill | Two Minute Reports" url: "https://twominutereports.com/claude-skills/content-decay" description: "Losing Google traffic? Use the Content Decay Detector Claude Skill to find declining pages and get data-backed recommendations to recover rankings." --- # Content Decay Detector Claude Skill | Two Minute Reports ## Overview [+91 8553266636](tel:+918553266636) [MCP Integration](/mcp)[Connect Your Data to Claude & ChatGPT - Get Instant Insights](/mcp) Google Analytics 4+Google Search Console # Find the Pages Losing Traffic Before They Disappear Some of your best pages may be quietly losing clicks and sessions. Connect your GSC and GA4 data to Claude through Two Minute Reports. Identify your decaying pages, see how severe each issue is, understand the root cause, and know exactly what to fix next. Free, no credit card Works in Claude Web & Desktop Open source [Get the skill](https://hub.twominutereports.com/signup?redirect=https%3A%2F%2Fhub.twominutereports.com%2Fmcp%3Ftab%3Dskills&destination=mcp) WHAT YOU GET ## Don’t Let Declining Pages Go Unnoticed Two Minute Reports brings your GSC and GA4 data together and pipes it into Claude for a deeper content health analysis. Compare your performance over 30, 60 or 90 days and see changes in clicks, sessions, search position, CTR, key events and more in one report. AssistantTMR · Content Decay Detector AR Find declining pages on my website Sure. Let me load the skill instructions to get started. Content Decay DetectorSee What’s Costing You Organic Traffic Reply… Content Decay Detector Content Decay Detector — Demo — zephravo.com # Content Decay Detector **Run:** 2026-08-11 09:14 **GSC:** zephravo.com **GA4:** Zephravo — Web **Window:** Jul 10–Aug 8 vs Jun 10–Jul 9, 2026 (30d) **Pages analysed:** 842 Pages Analysed 842 Decay Candidates 7 Critical Pages 2 Dominant Root Cause Visibility Loss (Case A) ## Decay Candidates Page URL Severity Decay Score Click Δ% Session Δ% Impr Δ% Position Δ CTR Δ% Eng Sess Δ% Key Events Δ% Root Cause Likely Cause /blog/best-noise-cancelling-earbuds Critical **78.4** −81.2% −79.6% −68.3% +11.4 −40.1% −78.9% −82.0% Visibility Loss Ranking decline — likely algorithm update or competitor refresh /guides/wireless-charging-explained Critical **64.7** −66.8% −61.2% −52.4% +7.9 −30.2% −58.7% −63.5% Visibility Loss Ranking decline — indexation or seasonality /products/aurex-pro-headset High **52.3** −12.4% −9.1% +3.2% +1.1 −48.6% −11.0% −14.2% SERP Issue CTR collapse — weaker title/meta or SERP feature stealing clicks /blog/how-to-clean-earbuds High **47.9** −44.3% −41.8% −38.7% +5.6 −9.2% −40.5% −43.1% Visibility Loss Ranking decline across the query set /guides/bluetooth-codecs-compared High **43.1** −4.8% ⚠️ −58.4% +1.6% +0.4 −6.1% −55.9% −60.2% Tracking Mismatch GA4 / tracking issue — attribution change or tag misfire /blog/gaming-headset-buyers-guide Medium **34.6** −33.9% −31.2% −26.4% +4.1 −10.3% −29.8% −35.7% Visibility Loss Gradual ranking slip /blog/soundstage-vs-imaging Medium **26.2** −7.1% −6.8% +2.9% +0.9 −9.4% −33.6% −41.9% Engagement Decay Traffic quality drop — intent mismatch or UX regression **⚠ Tracking flag:** **/guides/bluetooth-codecs-compared** shows stable GSC clicks but a 58% GA4 session drop (Case C). Investigate tracking/attribution before taking any content action on this page. ## Root Cause Breakdown A · Visibility Loss 4 B · SERP Issue 1 C · Tracking Mismatch 1 D · Engagement Decay 1 E · Mixed / Unclear 0 ## Recommended Actions /blog/best-noise-cancelling-earbuds — Critical Impressions, clicks and organic sessions all fell together (~80%) with position down 11 spots — a clean ranking loss. Audit the SERP for this cluster: identify who overtook you, then refresh the post with updated products, comparisons, and internal links. /guides/wireless-charging-explained — Critical Same pattern at slightly lower magnitude. Check for a Google update around the drop date and confirm the page is still indexed, then prioritise a content refresh once the cause is confirmed. /products/aurex-pro-headset — High Impressions held steady but CTR fell 49% — a SERP presentation problem, not a ranking one (Case B). Rewrite the title tag and meta description and check whether a SERP feature is stealing the click. [Install the skill](https://hub.twominutereports.com/signup?redirect=https%3A%2F%2Fhub.twominutereports.com%2Fmcp%3Ftab%3Dskills&destination=mcp)[Create a free account](https://hub.twominutereports.com/signup) HOW IT WORKS ## AI Skills That Turn Data Into Decisions The skill teaches Claude how to fetch your data, analyze it, and write up the findings — so every report comes out structured, consistent, and grounded in real numbers. What happens behind the scenes You ask in Claude The skill guides the report TMR connector fetches your data Search Console + GA4 the source of truth [Create a free account](https://hub.twominutereports.com/signup) SETUP GUIDE ## How to Run a Content Decay Audit In Claude? Connect your GSC and GA4 with Two Minute Reports, sign in to Claude, and your first audit is one prompt away. 1 ### Connect your GA4 & GSC accounts Click ‘Try for Free’ on the TMR website to start your 14-day free trial. You’ll be directed to hub.twominutereports.com. Click Connection, then authorize and enable your GA4 and GSC accounts. 2 ### Add the Two Minute Reports Connector to Claude 3 ### Authorize the connection 4 ### Grant tool permission 5 ### Upload the skill 6 ### Run your audit [See how it works](/claude-skills-setup-guide) ![Step 1](https://cmsasset.gox.ai/hub_window_03fa7fd83f.png) WHO IT'S FOR ## If You Need to Prioritize Content Fixes, This Audit is For You. ### SEO Specialists You can see traffic is down, but not which pages or what caused it. - Identify declining pages scored by severity, sorted from Critical to Medium, so you know what to fix first. - See when a page lost impressions and clicks together (a ranking decline) versus held impressions but lost CTR (a SERP problem). - Spot pages where clicks are steady in GSC but sessions dropped in GA4, flagged as a possible tracking issue to check before you refine the content. Run a content decay audit and show me which pages are losing organic traffic and why. ### In-House Marketers A top-ranking page is slipping. Find it before it’s gone. - See your top 3 decaying pages up front, each with its severity, decay score, and the single most important signal behind the drop. - Get a pattern read across all candidates; whether one root cause dominates, or the decay clusters around a content type. - Walk away with one concrete priority action tied to your most severe finding. Which of my pages are losing clicks right now, and what should I fix first? ### Content Teams Don’t update every piece of content. Focus on what’s actually decaying. - Separate a genuine content problem from a click-through or tracking one, so you don't rewrite a page that ranks fine. - Spot engagement decay; pages holding their sessions but losing engaged sessions or key events, a sign that the content stopped matching intent. - Prioritize refreshes by decay score instead of guesswork. Show me which posts are decaying and what's driving at the top. ### Agencies & Freelancers Turn your client’s GSC and GA4 data into a report with a clear action plan - Run the full decay audit on the connected property over a 30, 60, or 90-day window. - Hand over an HTML dashboard with KPI tiles, a colour-coded candidate table, a root-cause breakdown, and recommended actions for the top pages. - Give each finding a diagnosis and a next step, not just a number. Run a content decay report for this client and give me the priority pages with root causes. ### Frequently Asked Questions What is the Content Decay Detector skill and how does it work? It's a Claude skill that integrates with your GA4 and GSC data via Two Minute Reports. It compares your last period against the one before it, flags pages where clicks or organic sessions dropped more than 20%, scores each by severity, and diagnoses the root cause. You also get a recommended actions list to help you act on key issues faster. What root causes can the content decay skill actually identify? Four, matched in order: Visibility Loss (impressions and clicks both down), SERP Issue (impressions steady but CTR down), Tracking Mismatch (clicks steady in GSC but sessions down in GA4), and Engagement Decay (sessions steady but engaged sessions or key events down). Anything that doesn't fit cleanly is marked for manual investigation. Do I need a Two Minute Reports account to run this content decay skill? Yes. [Two Minute Reports MCP](/mcp) is the connector between Claude and your Analytics and Search Console data. You can try it [free for 14 days](/signup), no credit card needed. How does the skill decide that a page is decaying? A page becomes a candidate if its Search Console clicks dropped more than 20%, or its GA4 organic sessions dropped more than 20%, period over period. Pages with fewer than 50 combined clicks are excluded as too low-traffic to score reliably. Each candidate then gets a decay score weighted across click, session, impression, and position declines. Can I change the time period to compare my content performance? Yes. You can run it as the last 30 days vs. the previous 30, 60 vs 60, or 90 vs 90. It defaults to 30 if you don't pick one. Where can I browse all the available Claude SEO skills? You can browse all available SEO skills in the Two Minute Reports' [Claude SEO Skills](/claude-skills/seo) library. Skills are grouped by category, and each page explains what the skill analyzes, the data it needs, and includes a direct download link. ## Find the Pages Worth Fixing First Connect your Google Analytics and Search Console accounts with Two Minute Reports and get a severity-scored decay report with root causes and next steps in minutes. [Get started free](https://hub.twominutereports.com/signup)[View in Skills Hub](https://hub.twominutereports.com/signup?redirect=https%3A%2F%2Fhub.twominutereports.com%2Fmcp%3Ftab%3Dskills&destination=mcp)