--- title: "Meta Ads Audit Skill for Claude | Two Minute Reports" url: "https://twominutereports.com/claude-skills/facebook-ads-audit" description: "Connect your Meta Ads account to Claude via Two Minute Reports. Run the Meta Ads auditor skill and spot which issues hold your campaign back and fix them first." --- # Meta Ads Audit Skill for Claude | Two Minute Reports ## Overview [MCP Integration](/mcp)[Connect Your Data to Claude & ChatGPT - Get Instant Insights](/mcp) Facebook Ads # Run a Full Meta Ads Audit With Claude Two Minute Reports brings your Meta Ads data directly into Claude. Connect once, run the Meta Ads Auditor skill to get a prioritized breakdown of what to scale and where your money is actually going. Free, no credit card Works in Claude Web & Desktop Open source [Get the skill on GitHub](https://github.com/twominutereports/marketing-skills/blob/main/ppc/meta-ads-audit/skill.md) WHAT YOU GET ## Know Exactly What's Working in Your Meta Ads Account Discover what's driving results with campaign performance rankings, creative analysis, ad fatigue detection, placement insights, budget recommendations, and a prioritized action plan – powered by your latest Meta Ads data via Two Minute Reports. AssistantTMR · Meta Ads Audit AR Audit my Meta Ads account I'll run a Meta Ads audit for you. Let me start by reading the skill instructions. Meta Ads AuditGet a do-it-now action plan Reply… Meta Ads Audit Meta Ads Audit — Zephravo Meta Ads Account Audit Zephravo May 1 – May 31, 2026 · Last 30 days · zephravo.com 70 / 100 HEALTH SCORE ## Executive Summary Spend $2,007 across 5 active campaigns Revenue $5,980 92 purchases Blended ROAS 2.98x healthy for retail CPA $21.81 per purchase AOV $65.00 avg order value CTR 5.42% strong vs ~1% benchmark CPM $13.10 156K impressions Frequency 3.78 creeping high **Account health insight:** This is a fundamentally healthy DTC account — 2.98x blended ROAS on $2K spend, with an exceptional 5.42% CTR signaling creative that resonates. The two real problems are concentration and frequency: **Catalog Sales alone eats 41% of budget at the account's weakest ROAS (2.36x)**, while Loyalty Retarget is being shown 5.2x per person — a fatigue threshold. Fix those two and the account tightens considerably. Spend vs Revenue by Campaign Last 30 days · USD Loyalty Catalog Prospect Sub Box App SpendRevenue ## Wasted Spend Analysis 14 / 20 ~$485 est. underperforming spend ### Where budget is leaking No campaign is a total zero, so true waste is modest. The drag comes from **Catalog Sales** (2.36x ROAS on the largest budget — ~$180 of spend is delivering below-account-average returns) and **Prospecting** (1.98x, the account's lowest converter at ~$295 spend producing 12 orders). The **App Promo campaign** ($33, 0 purchases) and **Audience Network placements** are small but pure waste. ## Module Score Overview Wasted Spend14/20 Campaign Performance15/20 Ad Set Health13/20 Creative Performance17/20 Creative Fatigue12/20 Audience Performance16/20 Placement Efficiency13/20 ## 3Campaign Performance Ranking 15 / 20 Loyalty Retarget is the engine — 4.95x ROAS and 43 of the account's 92 orders. Catalog Sales and Prospecting consume 65% of budget combined but return below the 2.98x blended average. The Subscriber Box campaign is an efficient hidden winner at low spend. Campaign Status Spend Purch. Revenue ROAS CPA Verdict Loyalty Retarget Active $501.30 43 $2,481 **4.95x** $11.66 Scale Subscriber Box ASC Active $164.50 6 $472 2.87x $27.42 Scale Catalog Sales Active $815.40 30 $1,924 2.36x $27.18 Trim Prospecting Active $492.10 12 $975 1.98x $41.01 Optimize App Promo Active $33.40 0 $0 — — Pause Live Shopping Active $0.00 1 $129 — — Organic ## 4Ad Set Audit 13 / 20 **Budget concentration risk:** the single "Summer Catalog Feed" ad set holds 40% of all spend. The Loyalty Retarget ad set runs at frequency 5.18 — above the fatigue line — yet still converts best, so refresh creative rather than cut budget. Ad Set Campaign Spend ROAS Freq Flag Past Buyers + Engagers W25 Loyalty Retarget $501.30 **4.95x** 5.18 Fatigue watch Summer Catalog Feed Catalog Sales $815.40 2.36x 3.42 Concentration Cold Women 30+ Prospecting $492.10 1.98x 4.55 High freq Subscriber Box ASC 10% Subscriber Box $164.50 2.87x 2.34 Healthy Web Engagers 180d App Promo $33.40 — 1.28 No sales ## 5Creative Performance 17 / 20 Creative is the account's biggest strength. The "Subscriber Box Update Post" pulls a remarkable **13.1% CTR**; several reels clear 7–9%. Graphic + reel mix is working. A handful of high-ROAS standouts are currently **paused** and should be revived. Ad Format Spend CTR ROAS Note Subscriber Box Update Post Graphic $103.20 **13.1%** 3.44x Top CTR New Arrivals - Graphic 05.04 Graphic $31.40 3.55% **6.28x** Top ROAS Subscriber Box Reel Reel $57.10 7.08% 1.84x High CTR Sandals - Reel 05.16 (Prospecting) Reel $66.80 5.71% 0.72x Low ROAS Resort Wear Reel (paused) Reel $13.80 4.92% **26.4x** Revive Sandals - Reel 05.15 (paused) Reel $7.60 3.28% **48.7x** Revive High ROAS on low-spend paused ads reflects limited volume — treat as "worth retesting," not guaranteed winners. ## 6Creative Fatigue Detection 12 / 20 No critically fatigued ads (none at freq > 6 with collapsing CTR), but two ad sets are at the warning line. The Loyalty Retarget ad set's 5.18 frequency on a 30-day window means your best audience is seeing the same rotation too often — the fix is fresh creative, not budget cuts. Asset Frequency CTR Signal Loyalty Retarget ad set 5.18 5.61% Refresh creative Prospecting ad set 4.55 4.40% Watch Summer Promo 05.27 (Prospecting ad) 3.52 3.49% Watch Catalog Sales ad set 3.42 3.21% OK ## 7Audience Performance 16 / 20 Clear pattern: **retention/remarketing audiences (4.95x) outperform prospecting (1.98x) by ~2.5x**. The account is well-balanced between prospecting and retention spend, but the efficiency gap argues for shifting marginal budget toward warm audiences and improving prospecting creative-to-offer fit. Audience Type Spend Purch. ROAS Read Retention / Remarketing $501.30 43 **4.95x** Best — scale Subscriber Box (warm/broad) $164.50 6 2.87x Efficient Catalog (DPA/retarget) $815.40 30 2.36x Trim budget Prospecting (cold) $492.10 12 1.98x Improve **Reallocation:** Shift ~$170–220/mo from Catalog Sales toward Loyalty Retarget and the Subscriber Box campaign, where each dollar returns roughly 2x more. ## 8Placement Audit 13 / 20 **Facebook Feed carries the account** — $1,790 of $2,007 spend (89%) at 3.28x ROAS. That's both the strength and the concentration risk. Several secondary placements are burning small budgets inefficiently and should be excluded. Placement Spend CTR ROAS Action Facebook Feed $1,789.50 5.93% **3.28x** Keep / core Instagram Feed $54.20 2.18% — Review Instagram Stories $52.60 5.72% — Review Facebook Reels $44.30 3.34% 1.09x Exclude Facebook Stories $28.70 3.55% — Exclude FB Reels Overlay $19.90 0.19% 2.16x Exclude FB Notification $11.00 8.62% — Exclude Audience Network $7.40 ~36% — Exclude **Recommended exclusions:** Audience Network, FB Reels Overlay, FB Notification, Instream Video, Marketplace, Right-hand column. The inflated Audience Network CTR (30–48%) with zero tracked purchases is the classic misclick/low-intent signal. ## Action Plan ⚡ High Priority — this week - Pause the **App Promo campaign** — $33 spent, 0 purchases. - Add placement exclusions: **Audience Network, FB Reels Overlay, FB Notification, Marketplace, Right-hand column, Instream Video.** - Refresh creative in the **Loyalty Retarget ad set** (freq 5.18) — your best audience is over-exposed; rotate in 2–3 new reels. - Trim **Catalog Sales** budget by ~20% (it's 40% of spend at the lowest ROAS) and redirect to Loyalty Retarget. Estimated impact: recover ~$55–75/mo of pure waste + lift blended ROAS by tightening the weakest 40% of spend. ◐ Medium Priority — this month - Revive the paused high-ROAS reels (**Resort Wear, Sandals 05.15, Swimwear 05.14**) at small budgets to re-validate. - Rework **Prospecting** (1.98x) — test the winning Loyalty creative angles on cold audiences. - Diversify beyond Facebook Feed (88% of spend) — scale Instagram Stories, which shows a healthy 5.72% CTR. - Set up a frequency cap on Loyalty Retarget to hold it under ~4.0. ▲ Growth Opportunities - Scale **Loyalty Retarget** (4.95x ROAS) — strongest dollar in the account; increase budget 20–30%. - Scale the **Subscriber Box ASC** campaign — 2.87x at low spend with a 12% CTR; room to grow. - Expand the **"Subscriber Box Update Post"** winning angle (13.1% CTR) into new creative variants. - Build a lookalike off recent purchasers to feed better prospecting. [Install the skill — it's free](https://github.com/twominutereports/marketing-skills/blob/main/ppc/meta-ads-audit/skill.md)[Create a free account](https://hub.twominutereports.com/signup) HOW IT WORKS ## AI Skills That Turn Data Into Decisions The skill teaches Claude how to fetch your data, analyze it, and write up the findings — so every report comes out structured, consistent, and grounded in real numbers. What happens behind the scenes You ask in Claude The skill guides the report TMR connector fetches your data Facebook Ads the source of truth [Create a free account](/signup) SETUP GUIDE ## How to Run Meta Ads Audit In Claude? Connect your Meta Ads account to Two Minute Reports, sign in to Claude, and your first Meta Ads performance audit is one prompt away. 1 ### Connect your Meta Ads accounts Click ‘Try for Free’ on the TMR website to start your 14-day free trial. Once done, you’ll be directed to hub.twominutereports.com. Click Connection, then authorize and enable your Facebook ads accounts. 2 ### Add the Two Minute Reports Connector to Claude 3 ### Authorize the connection 4 ### Grant tool permission 5 ### Upload the skill 6 ### Run your audit ![Step 1](https://cmsasset.gox.ai/hub_window_d81672fe7d.png) WHO IT'S FOR ## If You’re Running Meta Ads, This Audit Is For You. ### PPC Agencies Your clients pay for results. Not to spend days analyzing what went wrong. - Run a full Meta Ads optimization audit for any client with a single prompt. - Track wasted spend, underperforming creatives, and placements before your clients notice. - Get a comprehensive action plan on what to do next, ready to act on. Run a Meta Ads audit for \[client name\] for the last 30 days. Flag any campaigns with a frequency above 4 and pull a wasted-spend breakdown I can share with the client. ### In-House Marketing Teams Your budget is capped. Make sure none of it is going to waste. - See exactly how each campaign is performing against your overall budget allocation. - Catch underperforming ad sets before the monthly cap is gone. - Go into budget review meetings with clear data on what to cut and what to scale. Audit our Meta Ads for last month. Show me which campaigns are underspending against target and which are burning budget without hitting our CPA goal. ### Solo Media Buyers You run the whole funnel. The audit shouldn’t consume half your day. - Get campaign, ad set, creative, placement, and audience performance in one audit. - Spot creative fatigue signals such as frequency, CTR decline, and CPM rise before they impact your performance. - Know which placements to exclude and which creatives to pause immediately. Run a creative fatigue audit across all active ad sets. Flag anything with frequency above 5 and tell me which placements I should exclude. ### Ecommerce Brand Owners Your ads are running. Know if they’re actually making money. - See which campaigns are profitable and which are losing money at scale. - Find out if your best creatives are fatigued and what's eating your prospecting budget. - Get a wasted spend estimate with specific ad sets. Audit my Meta Ads for the last 14 days. Which product campaigns have the strongest ROAS, and which are losing money? Show me where to cut and where to scale. ### Frequently Asked Questions What is the Meta Ads Auditor skill, and how does it work? The Meta Ads Auditor is a Claude skill that connects to your Meta Ads account via Two Minute Reports. Ask for an audit, and Claude pulls your latest data across campaigns, ad sets, creatives, placements, audiences and then delivers a full audit report with a prioritized action plan within minutes. Can I use this for a Facebook Ads health check on a client account? Yes. Connect your client's ad account through Two Minute Reports, and the skill runs a full health check: scoring the account, flagging wasted spend, creative fatigue, and audience or placement issues, then giving you a prioritized action plan. It is built for agencies handling [Facebook Ads reporting](/blog/facebook-ads-report) across several clients, so you run a separate audit for each account. Do I need a Two Minute Reports account to run the Facebook Ads account audit? Yes. Two Minute Reports is the connector between Claude and your Facebook Ads data. You can try it [free for 14 days](/signup), no credit card needed. How accurate is the Facebook Ads performance audit? All data comes directly from your Facebook Ads account connected through Two Minute Reports. The audit reflects exactly what's in your account for the date range you select. If a data layer is unavailable, the skill flags it clearly and continues with what's available. What data does the Facebook Ads audit tool pull from my account? The Facebook Ads audit skill pulls nine data layers: campaign metrics, ad set performance, ad-level creative data, placement breakdown, device performance, geographic data, dayparting, funnel events, and audience segment comparison. All data is pulled from your Facebook Ads account via the [Two Minute Reports MCP](/mcp) server. Can I audit other PPC platforms with Two Minute Reports? Yes. Connect your PPC platforms with Two Minute Reports and use the [Google Ads Auditor](https://github.com/twominutereports/marketing-skills/blob/main/ppc/google-ads-audit/skill.md) and [Reddit Ads Audit](https://github.com/twominutereports/marketing-skills/blob/main/ppc/reddit-ads-audit/skill.md) the same way. Each gives you a full health check with scoring, wasted spend, and a prioritized action plan that you can act on. ## Ready to Audit Your Meta Ads Account? Connect your ad account with Two Minute Reports and get actionable recommendations in minutes. Your first audit is just a prompt away. [Get started free](/signup)[View on GitHub](https://github.com/twominutereports/marketing-skills/blob/main/ppc/meta-ads-audit/skill.md)