--- title: "Google Ads Account Audit with Claude | Two Minute Reports" url: "https://twominutereports.com/claude-skills/google-ads-audit" description: "Connect Google Ads to Claude via Two Minute Reports. Run the Google Ads Auditor skill to find performance issues, cut wasted spend, and fix what matters first." --- # Google Ads Account Audit with Claude | Two Minute Reports ## Overview [MCP Integration](/mcp)[Connect Your Data to Claude & ChatGPT - Get Instant Insights](/mcp) Google Ads # Run a Full Google Ads Audit With Claude Auditing a Google Ads account means hours of clicking through campaigns, keywords, and search term reports. Connect Google Ads to Claude through Two Minute Reports, run the audit, and get the full picture in one chat. Free, no credit card Works in Claude Web & Desktop Open source [Get the skill on GitHub](https://github.com/twominutereports/marketing-skills/blob/main/ppc/google-ads-audit/skill.md) WHAT YOU GET ## Get a Ranked, Do-This-Now Action Plan One Google Ads audit reviews everything – campaigns, keywords, search terms, ads, and tells you exactly what to fix first, in minutes. Two Minute Reports brings your Google Ads data into Claude, so you don’t have to export a single CSV. AssistantTMR · Google Ads Audit AR Audit my Google Ads account I'll run the Google Ads audit for you. Let me start by reading the skill instructions. Google Ads AuditStop Guessing. Know What to Fix. Reply… Google Ads Audit Google Ads Audit — Zephravo Google Ads Account Audit Zephravo zephravo.energy · Mar 6 – Jun 4, 2026 (last 90 days) · vs. Dec 6, 2024 – Mar 5, 2026 · EUR 61 Health / 100 ## Executive Summary Account-wide totals, with change vs. the previous 90 days €14,875 Spend ▼ 4.6% 109,900 Impressions ▲ 2.1% 39,127 Clicks ▲ 4.9% 35.6% CTR ▲ 2.7% €0.38 Avg CPC ▼ 9.1% 53,730 Conversions ▼ 44.1% €0.28 Blended CPA ▲ 70.5% **Read the conversion drop carefully.** Reported conversions fell 44% while clicks rose 5% and CTR improved — a pattern that points to a change in conversion counting, not a collapse in demand. Brand campaigns report more conversions than clicks (conversion rate above 100%), so the count includes micro-conversions or multi-count actions. The blended €0.28 CPA is dominated by brand traffic and should not be used as a target; the real customer-acquisition benchmark is the non-brand B2C campaign at **€7.69 CPA**. Verify which conversion actions are set as "primary" before reading the trend as a performance loss. 61 of 100 Brand machine is excellent; non-brand acquisition is leaking roughly a third of its budget. €1,250 **Estimated wasted spend in 90 days** — 34.3% of the non-brand budget, from keywords that either converted nothing or cost 3×+ the B2C average CPA: - 🔴 **€245** on zero-conversion keywords (led by "Change Electricity Contract", €128 at €14.20 CPC) - 🔴 **€1,005** on three keywords with CPA €21–31 vs. the €7.69 B2C average - 🔴 Separately: **€815** sits on currently _enabled_ ads with 0 conversions (overlaps the keyword spend above — see Ad Rotation finding) ## Campaign Performance Ranking Score 13/20 4 active campaigns, all Search. Ranked by efficiency within their role. Campaign Spend Clicks CTR CPC Conv. CPA Search IS 🟢 ZV | Brand | General Brand defense — best-in-class efficiency €5,480 28,650 37.5% €0.19 39,200 €0.14 96.1% 🟢 ZV | Electricity | Brand Product-brand terms, on its 95% target share €5,750 9,640 40.3% €0.60 14,100 €0.41 96.2% 🟡 ZV | Electricity | B2C The real acquisition engine — CPA acceptable on average, but a third of its spend is in failing keywords; 16.4% of impressions lost to rank €3,190 705 7.8% €4.52 415 €7.69 82.4% 🔴 ZV | Electricity | B2C | Geo 4× the B2C CPA; Riverton terms spent €310+ for 8 conversions; 18.2% IS lost to rank €455 132 22.0% €3.45 15 €30.33 81.0% Lost-IS-to-budget was zero on every campaign — budgets aren't the constraint anywhere. What's lost (4–18% per campaign) is lost to **rank**, i.e. ad relevance and bids. ## Budget Allocation Score 11/20 Where the €14,875 went ZV | Electricity | Brand 🟢 38.7% ZV | Brand | General 🟢 36.8% ZV | Electricity | B2C 🟡 21.4% ZV | Electricity | B2C | Geo 🔴 3.1% **75.5% of spend defends the brand** (€11,230), while only 24.5% (€3,645) chases new customers. Brand defense at a 95% target share is a deliberate strategy and it's executed well — but it means growth depends entirely on a B2C campaign that currently wastes a third of its budget. Cleaning up B2C waste (~€1,250/quarter) funds a ~34% increase in _effective_ non-brand spend without raising the budget. Device note: mobile CPC (€0.64) runs 2× desktop (€0.32) with a higher CPA — worth a bid-modifier review. ## Keyword Audit Score 12/20 All keywords are EXACT match — a disciplined, tightly-themed structure. Findings below focus on the non-brand campaigns where money is actually at risk. ### 🔴 Pause or fix — expensive non-performers Keyword Campaign / Ad group Spend Conv. CPA Issue Electricity Plan Comparison B2C / Plans | Comparison €1,094.00 96 €11.40 Duplicate intent — the same comparison queries convert at €3.46 in General | Comparison (see note below) Business Electricity Rates B2C / General €400.00 14 €28.57 Business intent inside a consumer campaign, at €10 CPC Switch Energy Plan B2C / Plans | Switch €355.00 17 €20.88 €7.90 CPC, 2.7× B2C avg CPA — switcher intent needs its own ad/LP or a pause Electricity Provider Comparison Riverton Geo / Providers | Comparison €250.00 8 €31.25 Comparison-shoppers in Riverton aren't converting Change Electricity Contract B2C / Plans | Switch €128.00 0 — Zero conversions at €14.20 CPC — highest CPC in the account Register Electricity Riverton Geo / General €61.00 0 — Zero conversions; the Westfield twin converts (4 conv) — Riverton is the problem ### 🟢 Winners worth protecting / scaling Keyword Campaign / Ad group Spend Conv. CPA Energy Supply Comparison B2C / General | Comparison €615.00 178 €3.46 Current Electricity Plan B2C / Plans €205.00 45 €4.56 Register Electricity Supply B2C / General €102.00 26 €3.92 Flexible Electricity Plan B2C / Plans €7.70 4 €1.93 Register Zephravo Electricity Electricity Brand / Brand €1,070.00 2,480 €0.43 🟡 **Duplicate intent:** "Electricity Plan Comparison" (Plans | Comparison, CPA €11.40) and "Energy Supply Comparison" (General | Comparison, CPA €3.46) compete for the same comparison queries — the search term "electricity price comparison" splits across both ad groups at €10.85 vs €3.50 CPA. The cheaper ad group should own this traffic via cross-group exact negatives. ## Ad Rotation Alert Critical A recent ad refresh in the B2C campaign appears to have replaced converting ads with non-converting ones. Ad group Status Spend Clicks Conv. B2C / Plans | Comparison ✅ ENABLED (current RSA) €575.00 120 **0** ⏸ PAUSED (previous RSA) €580.00 123 98 B2C / Plans | Switch ✅ ENABLED €178.00 15 **0** ⏸ PAUSED €310.00 40 18 Geo / Providers | Comparison ✅ ENABLED €62.00 14 **0** ⏸ PAUSED €185.00 47 8 In three ad groups, the currently **enabled** ads have spent **€815 with zero conversions** while their paused predecessors converted on comparable volume. Either the new copy/landing pages broke the funnel, or conversion tracking changed at the same time as the ad swap (which would also explain the account-level −44% conversion trend). Both possibilities point to the same first step: check what changed in the same week the new ads went live. ## Search Terms Audit Score 13/20 Exact-match keywords keep query matching tight — most terms are close variants, which is good hygiene. The waste that remains clusters in two themes: informational price-per-kWh research and bargain-hunter queries. Search term Spend Conv. CPA Theme 🔴 switch electricity provider €250.00 9 €27.78 Switcher 🔴 electricity provider comparison riverton €118.00 3 €39.33 Geo comparison 🟡 electricity price comparison (Plans | Comparison copy) €510.00 47 €10.85 Duplicate — €3.50 in the other ad group 🔴 switch electricity + power switch variants €140.00 4 €35.00 Switcher 🔴 cheapest / cheap electricity… (6 variants) €128.00 3 €42.67 Bargain hunters 🔴 kWh price queries (10 variants) €19.00 3 €6.33 Informational — low volume, near-zero intent ### Suggested negative keywords (exact match, B2C + Geo campaigns) \[kwh price\] \[cost per kwh\] \[electricity price per kwh\] \[kwh electricity price\] \[price per kwh today\] \[current kwh price\] \[electricity cost per kwh\] \[average kwh price\] \[kwh rate today\] \[power switch\] \[cheap electricity price\] \[cheap electricity providers\] \[cheapest electricity provider\] \[cheapest electricity\] \[cheapest electricity plan\] \[electricity cheaper\] \[best price electricity\]Copy All listed terms had spend with zero (or one) conversions in the period. Estimated saving ≈ €180/quarter, and it compounds by cleaning the match data the bid strategy learns from. ## Module Scorecards Five scored modules → overall health 61/100 Wasted Spend Control 12/20 Campaign Performance 13/20 Budget Allocation 11/20 Keyword Health 12/20 Search Terms Hygiene 13/20 ## Action Plan Ordered by impact. Every item names the exact campaign, ad group, or keyword. ### 🔥 High Priority — this week High **Investigate the ad swap + tracking change.** Enabled RSAs in B2C Plans | Comparison, Plans | Switch and Geo Providers | Comparison have €815 spend and 0 conversions while their paused predecessors converted. Re-enable the previous ads (or fix the new landing pages) and confirm which conversion actions are primary. This likely also explains the −44% account conversion trend. High **Pause "Business Electricity Rates"** (B2C / General). €400 at €28.57 CPA and €10 CPC — business intent doesn't belong in this campaign. ~€400/quarter High **Pause "Change Electricity Contract"** (B2C / Plans | Switch). €128, zero conversions, €14.20 CPC. ~€130/quarter High **Add the 17 exact negatives above** to B2C and Geo. ~€180/quarter + cleaner Smart Bidding signals High **Pause or rebuild the Geo campaign.** €455 for 15 conversions (€30.33 CPA, 4× B2C). Keep Westfield (converting), cut the Riverton keywords (€311 for 8 conversions combined). ~€280/quarter ### 🛠 Medium Priority — this month Med **Consolidate comparison traffic.** Add cross-ad-group exact negatives so "electricity price comparison"-type queries serve only from General | Comparison (€3.50 CPA) instead of splitting with Plans | Comparison (€10.85 CPA). Med **Rework "Switch Energy Plan"** (€20.88 CPA): switcher intent deserves a dedicated ad and a switch-focused landing page; pause if CPA stays above ~€12 after 4 weeks. Med **Review mobile bids.** Mobile CPC €0.64 vs desktop €0.32 with a worse CPA (€0.41 vs €0.24 blended). Test a modest negative mobile adjustment on B2C. ### 🌱 Growth Opportunities Grow **Recover rank-lost impressions on B2C.** 16.4% of B2C and 18.2% of Geo impressions are lost to rank, not budget — better ad relevance (and the rotation fix above) expands reach for free. Grow **Scale the proven winners:** "Energy Supply Comparison" (€3.46 CPA, 178 conv), "Current Electricity Plan" (€4.56), "Register Electricity Supply" (€3.92). Redirect the ~€1,250/quarter freed from waste here — at winner-level CPAs that's roughly **300+ additional conversions per quarter** on the same budget. Grow **Brand is at target — hold steady.** 96.1% / 96.2% impression share against the 95% tShare goal at €0.19–0.60 CPC. No action needed beyond monitoring. [Install the skill — it's free](https://github.com/twominutereports/marketing-skills/blob/main/ppc/google-ads-audit/skill.md)[Create a free account](https://hub.twominutereports.com/signup) HOW IT WORKS ## AI Skills That Turn Data Into Decisions The skill teaches Claude how to fetch your data, analyze it, and write up the findings — so every report comes out structured, consistent, and grounded in real numbers. What happens behind the scenes You ask in Claude The skill guides the report TMR connector fetches your data Google Ads the source of truth [Create a free account](/signup) SETUP GUIDE ## How to Run a Google Ads Account Audit In Claude? Connect your Google Ads account to Two Minute Reports, sign in to Claude, and your first Google Ads performance audit is one prompt away. 1 ### Connect your Google Ads accounts Click ‘Try for Free’ on the TMR website to start your 14-day free trial. Once done, you’ll be directed to hub.twominutereports.com. Click Connection, then authorize and enable your Google Ads account. 2 ### Add the Two Minute Reports Connector to Claude 3 ### Authorize the connection 4 ### Grant tool permission 5 ### Upload the skill 6 ### Run your audit ![Step 1](https://cmsasset.gox.ai/hub_window_44b96ab6c7.png) WHO IT'S FOR ## If You’re Running Google Ads, This Audit Is For You. ### Lead-Gen Advertisers Every wasted click is a lead you didn’t get. - See which search terms triggered spend with zero conversions. - See which terms are draining your budget without a single conversion. - Get a deduplicated negatives list ready to paste in. Audit my Google Ads account for the last 30 days. Show me search terms spending above my CPA with no conversions, and build a negative keywords list. ### Search-Heavy Retailers Hundreds of keywords. Know which ones earn. - Rank campaigns by ROAS and flag anything below 0.5. - Spot expensive non-converters and low-CTR keywords. - Find duplicate keywords competing for the same query. Run a Google Ads audit. Rank campaigns by ROAS, flag keywords spending above my CPA with zero conversions, and tell me which to pause. ### Growth Marketers Make sure your new budget goes where the returns are. - Find profitable campaigns capped by budget. - See where your spend is concentrated in underperformers. - Spot converting search terms to add as exact keywords. Audit Google Ads for last month. Which campaigns are budget-limited yet profitable, and which search terms should I add as exact matches? ### Freelancers & Consultants One prompt, one client-ready deliverable. - Audit campaigns, keywords, terms, ads, device, and geo in one pass. - Pull a wasted-spend estimate tied to specific campaigns. - Get a tiered weekly and monthly action plan and know what to fix first. Run a Google Ads audit for \[client name\] for the last 14 days. Give me a wasted-spend breakdown and a prioritized action plan. ### Frequently Asked Questions What is a Google Ads Auditor skill and how does it work? The Google Ads Audit is a Claude skill that connects to your Google Ads account via Two Minute Reports. Ask for an audit, and Claude pulls your latest data across campaigns, keywords, search terms, ads, devices, and locations and then delivers a full account audit with scoring, a wasted spend estimate, and a prioritized action plan within minutes. Can I use this Google Ads audit tool on a client account? Yes. As long as the client’s Google Ads account is connected to Two Minute Reports, you can run a full audit by selecting their account when prompted. It is built for agencies managing [Google Ads reporting](/integrations/google-ads) across several clients, so you run a separate audit for each account. Do I need a Two Minute Reports account to audit your Google Ads account? Yes. Two Minute Reports is the connector between Claude and your Google Ads data. You can try it [free for 14 days](/signup), no credit card needed. How accurate is the Google Ads performance audit? All data comes directly from your Google Ads account connected via Two Minute Reports. The audit reflects exactly what's in your account for the date range you select. If a data layer is unavailable, the skill flags it clearly and continues with what's available. What data does the Google Ads audit tool pull from my account? The skill pulls seven data layers: campaign performance rankings, keyword performance, search terms, ad-level metrics, device breakdown, geographic data, and day/hour performance. Every metric comes from your Google Ad account connected via the [Two Minute Reports MCP](/mcp) server. Can I audit other PPC platforms with Two Minute Reports? Yes. Connect your PPC platforms with Two Minute Reports and use the [Meta Ads auditor](/claude-skills/facebook-ads-audit) and [Reddit Ads auditor](/claude-skills/reddit-ads-audit) the same way. Each audit gives you a health check with scoring, wasted spend, and an action plan. For insights on what to do after the audit, see our [Google Ads optimization guide](/blog/google-ads-optimization). ## Ready to Audit Your Google Ads Account? Connect your Google Ad account with Two Minute Reports and get actionable recommendations in minutes. Your first audit is just a prompt away. [Get started free](/signup)[View on GitHub](https://github.com/twominutereports/marketing-skills/blob/main/ppc/google-ads-audit/skill.md)