--- title: "LinkedIn Ads Account Audit with Claude | Two Minute Reports" url: "https://twominutereports.com/claude-skills/linkedin-ads-audit" description: "Connect your LinkedIn Ads account to Claude via Two Minute Reports. Run the LinkedIn Ads audit skill and fix performance issues with a tiered action plan." --- # LinkedIn Ads Account Audit with Claude | Two Minute Reports ## Overview [MCP Integration](/mcp)[Connect Your Data to Claude & ChatGPT - Get Instant Insights](/mcp) Linkedin Ads # Run a Full LinkedIn Ads Audit With Claude LinkedIn Ads runs on precise targeting and high-intent audiences, but high CPCs make every wasted click expensive. Connect LinkedIn Ads to Claude through Two Minute Reports, run the audit, and get a prioritized action plan on what to fix first. Free, no credit card Works in Claude Web & Desktop Open source [Get the skill on GitHub](https://github.com/twominutereports/marketing-skills/blob/main/ppc/linkedin-ads-audit/skill.md) WHAT YOU GET ## See Exactly What’s Happening in Your LinkedIn Ads Account One LinkedIn Ads Audit reviews everything – campaigns, ad formats, creative fatigue signals, demographic performance and tells you what matters most. Two Minute Reports brings your LinkedIn Ads data into Claude, so you don’t have to export a single CSV. AssistantTMR · LinkedIn Ads Audit AR Audit my LinkedIn Ads Account I'll run the LinkedIn Ads audit for you. Let me start by reading the skill instructions. LinkedIn Ads AuditGet a tiered action plan within minutes Reply… LinkedIn Ads Audit Zephravo — LinkedIn Ads Audit · Apr 10 – May 9, 2026 LinkedIn Ads Audit Report Zephravo Advertising zephravo.io  ·  B2B SaaS — DACH Region Apr 10 – May 9, 2026 · 30 Days Generated by LinkedIn Ads Auditor via Two Minute Reports 49 / 80 Health Score Executive Summary Total Spend $3,120 — 30-day period Total Conversions 36 — tracked post-click Avg. CPA $86.67 ↑ Dragged up by cold waste Blended CTR 0.44% ↑ Above 0.30% Sponsored floor **Account Health Snapshot:** Zephravo's LinkedIn spend is concentrated entirely in the DACH region across 4 active and 3 paused campaigns. The retargeting layer is carrying the account — _Retargeting\_Site-Visitors_ generates 24 of 36 total conversions at a $49 CPA. Cold layer efficiency is poor: the Lead Gen Document campaign burned $668 before being paused with zero leads and zero conversions, while the Care Engagement campaign produced just 1 conversion at $295 CPA. The top cold creative (_Statement\_M-Hoffmann\_CityClinic_) is showing a frequency of **7.41** — well above the fatigue threshold. Text Ads have delivered a 0.014% CTR on $29 of spend. Restructuring cold spend and refreshing saturated creatives is the clearest path to efficiency improvement this cycle. 🔥 $980 Est. Wasted Spend Budget Going Nowhere Lead Gen Doc: $668 · 0 leads Care Engagement: $295 · 1 conv @ $295 Text Ads: $29 · 3 clicks · 0.014% CTR Statement\_F-Grunewald: $134 · 0 conv Module Scorecard Audit Scores Across 4 Modules Each module scored out of 20 · Total 49/80 49 / 80 Wasted Spend Analysis10 / 20 Campaign Performance13 / 20 Creative Audit14 / 20 Audience & Budget Allocation12 / 20 **Key Takeaway:** Retargeting\_Site-Visitors is the account's engine — 67% of all conversions at the lowest CPA. Cold layer campaigns are bleeding budget with minimal returns. Pausing the failed Document Lead Gen campaign and refreshing the frequency-fatigued cold creative are the two highest-leverage actions this week. Redirecting that budget to retargeting could drive conversions up by 30–40% within the same total spend envelope. Campaign Performance Ranking All Campaigns — Ranked by CPA Apr 10 – May 9, 2026 · 30-day window 13 / 20 Campaign Objective Status Spend Impressions Clicks CTR CPC Conv. CPA Flag **Retargeting\_Site-Visitors** Website Visit Active $1,168 24,200 82 0.34% $14.24 24 $48.67 🟢 **Cold Layer - Hosp - Engagement - TL & Image Ads** Engagement Active $960 41,200 274 0.67% $3.50 10 $96.00 🟡 **Cold Layer - Care - Lead-Gen - Document** Lead Gen Paused $668 2,210 9 0.41% $74.22 0 — 🔴 **Cold Layer - Care - Engagement - TL & Image Ads** Engagement Active $295 12,400 62 0.50% $4.76 1 $295.00 🔴 **Cold Layer - Hosp+Care - Website Visit - Text Ads** Website Visit Active $29 21,100 3 0.014% $9.67 1 $29.00 🔴 **Cold Layer - Engagement - TL & Image Ads** Engagement Paused $0 0 0 — — 2\* — 🟡 **Cold Layer - Engagement - TL & Video Ads** Engagement Paused $0 0 0 — — 1\* — 🟡 \* Conversions on paused campaigns reflect attribution from the prior active period — no current spend. **Finding:** _Retargeting\_Site-Visitors_ is the clear top performer and should receive increased budget allocation. _Cold Layer - Hosp - Engagement_ has a strong 0.67% CTR but a $96 CPA — functioning as an engagement warm-up layer but needing conversion path work downstream. The _Cold Layer - Care - Engagement_ campaign has a frequency of 4.95 and only 1 conversion at $295 — approaching audience saturation with poor output. The Text Ads campaign has a **0.014% CTR** — pause immediately and reallocate to retargeting. Creative Audit Ad-Level Performance — Ranked by CPA All active creatives · Apr 10 – May 9, 2026 14 / 20 Creative Campaign Type Spend Impr. CTR CPC Conv. CPA Freq. Flag Statement\_T-Brandt Retargeting Standard $126 3,420 0.23% $15.75 5 $25.20 2.74 🟢 Statement\_J-Richter Retargeting Standard $178 2,720 0.51% $12.71 5 $35.60 2.71 🟢 Statement\_M-Hoffmann Retargeting Standard $249 3,990 0.43% $14.65 5 $49.80 2.60 🟢 Statement\_R-Steinmann Retargeting Standard $172 3,970 0.38% $11.47 3 $57.33 2.68 🟢 Statement\_M-Hoffmann\_CityClinic Retargeting Standard $177 2,910 0.41% $14.75 3 $59.00 2.18 🟢 Statement\_M-Hoffmann\_CityClinicCold Hosp — HIGH FREQUENCY ⚠️ Cold Hosp Standard $755 30,100 0.72% $3.46 9 $83.89 7.41 🔴 Statement\_S-Vogler Retargeting Standard $132 4,130 0.22% $14.67 1 $132.00 2.97 🟡 Statement\_F-Grunewald Retargeting Standard $134 3,020 0.26% $16.75 0 — 2.77 🔴 Care-Onboarding-Kit Lead Form Lead Gen Doc Document $668 2,210 0.41% $74.22 0 — 2.09 🔴 Regional Summit Webinar Replay Cold Hosp Image $34 1,630 0.55% $3.78 0 — 2.40 🟡 **Creative Fatigue Alert 🔴:** _Statement\_M-Hoffmann\_CityClinic_ in the Cold Hosp Engagement campaign has a **frequency of 7.41** — nearly double the 3.5–4.0 fatigue threshold. It's the top-spend creative at $755 with 30,100 impressions. While CTR (0.72%) is holding, frequency at this level signals imminent performance decay. **Refresh this creative urgently — introduce 2 new variants this week.** **Zero-Conversion Spend 🔴:** _Statement\_F-Grunewald_ spent $134 with 0 conversions. Pause and redirect budget to T-Brandt and J-Richter which are converting at $25–$36 CPA. **Format diversity 🟡:** The account runs almost exclusively Standard/Image Ads. No active Video, Carousel, or Message Ads were detected. LinkedIn's algorithm rewards format variety — test at least one new format in the next 30-day cycle. Audience & Budget Allocation Spend by Job Function Top segments · Apr 10 – May 9 12 / 20 Healthcare $2,298 77% Business Dev $478 16% Info Tech $92 3% Education $81 3% Operations $40 1% Job Function Spend Clicks CTR CPC **Healthcare Services** $2,298 304 0.49% $7.56 Business Development $478 63 0.24% $7.59 Information Technology $92 28 0.48% $3.29 Education $81 22 0.35% $3.68 Operations $40 21 0.36% $1.90 **Finding:** Healthcare Services absorbs **77% of all spend** — appropriate for Zephravo's ICP. **IT at $3.29 CPC** is notably efficient; consider a dedicated IT decision-maker campaign targeting CTOs and Digital Health leads. Community & Social Services (high impression volume, no attributed spend) is likely relevant to the Care segment but is not receiving budget. Geography & Device Split Country + device breakdown Region Spend Impressions CTR **DACH (DE / AT / CH) 🇩🇪** $3,116 97,100 0.43% Other $4 20 — Device Split Device Spend Impr. Clicks CTR CPC **Mobile App** 📱 $3,290 71,300 390 0.55% $8.44 Mobile Web $198 5,420 21 0.39% $9.43 Desktop Web $153 24,300 15 0.062% $10.20 **Finding:** **Desktop CTR (0.062%) is critically low** versus mobile app (0.55%) — nearly a 9× gap. Desktop is receiving ~5% of total spend with near-zero engagement. If landing pages or offer content are not optimised for desktop workflows, apply a desktop bid modifier reduction or exclude desktop entirely from cold layer campaigns. Mobile App is the dominant engagement surface and should be the primary creative optimisation target. Ad Format Performance Performance by Creative Type Aggregated across all campaigns · Apr 10 – May 9, 2026 Format Spend Impressions Clicks CTR CPC Conversions CPA Flag **Standard (Image / Statement Ads)** $1,956 55,700 308 0.55% $6.35 34 $57.53 🟢 **Text / Document / Other** $1,164 45,400 120 0.26% $9.70 5 $232.80 🔴 **Finding:** Standard Image Ads are converting at **4× the efficiency** of other formats ($58 vs $233 CPA). The Text/Document category — encompassing both the Text Ad campaign and the failed Document Lead Gen ad — is deeply inefficient. No Video or Carousel ads are active. These are LinkedIn's highest-engagement formats for B2B SaaS and represent a significant untested opportunity, particularly for the retargeting audience which is already warm and converting. Prioritised Action Plan Recommendations — Named & Specific Every item tied to a campaign, creative, or audience segment 🔴 High Priority — This Week **Pause "Cold Layer - Hosp+Care - Website Visit - Text Ads"** immediately. It's generating a 0.014% CTR on $29 spend — functionally invisible. Reallocate the daily budget to Retargeting\_Site-Visitors. **Pause "Statement\_F-Grunewald"** in Retargeting. Spent $134 with 0 conversions and a below-average CTR (0.26%). Shift budget to T-Brandt and J-Richter which are converting at $25–$36 CPA. **Refresh "Statement\_M-Hoffmann\_CityClinic"** in Cold Hosp Engagement. Frequency has hit 7.41 — creative fatigue is imminent. Introduce 2 new creative variants before CTR starts declining. This single ad is responsible for $755 of cold spend. **Increase budget on Retargeting\_Site-Visitors.** At $49 CPA with 24 conversions, this is the most efficient campaign in the account. It's currently spending $1,168 — a 30–50% budget increase is justified. Monitor CPA stability as audience size may constrain scale. 🟡 Medium Priority — This Month **Restructure or re-test the Lead Gen Document campaign.** "Care-Onboarding-Kit Lead Form" spent $668 with 0 leads (0% lead form completion rate). Before re-enabling: audit lead form friction, test a lower-commitment offer (checklist vs. full kit), and narrow the audience to Healthcare Services IT and Operations decision-makers specifically. **Pause or reduce spend on "Cold Layer - Care - Engagement".** Frequency is at 4.95 and CPA is $295 on just 1 conversion. Either refresh the creative or reduce budget substantially until a new audience or creative approach is validated. **Apply a desktop bid modifier reduction or exclude desktop** from cold layer campaigns. Desktop CTR (0.062%) vs. mobile (0.55%) shows near-zero engagement on desktop. This exclusion will improve blended CTR and reduce wasted impression volume in the cold funnel. **Build a dedicated IT persona campaign.** IT job function CPC is $3.29 — the most cost-efficient segment in the account. A small, precisely targeted campaign for IT decision-makers (CTOs, Digital Health leads, Head of IT) in the DACH region could unlock lower CPAs at greater scale. 🟢 Growth Opportunities **Test Video Ads in Retargeting.** The retargeting audience is already warm and converting. A 30-second product walkthrough or clinician testimonial video would leverage the Statement social-proof format that's already working — and LinkedIn video typically outperforms static for B2B SaaS retargeting audiences. **Test Carousel Ads for the Hosp Engagement campaign.** Carousel enables multi-page storytelling — well-suited to case study content like the CityClinic material already running. A carousel version could reduce frequency pressure on the single saturated creative while expanding the narrative arc across 3–5 cards. **Expand the Statement creative pool in Retargeting.** The top 3 creatives (T-Brandt, J-Richter, M-Hoffmann) are all converting at under $50 CPA. Introducing 2–3 new clinician/practitioner statement ads will rotate the creative set, prevent frequency fatigue, and generate richer persona-level performance data. [Install the skill — it's free](https://github.com/twominutereports/marketing-skills/blob/main/ppc/linkedin-ads-audit/skill.md)[Create a free account](https://hub.twominutereports.com/signup) HOW IT WORKS ## AI Skills That Turn Data Into Decisions The skill teaches Claude how to fetch your data, analyze it, and write up the findings — so every report comes out structured, consistent, and grounded in real numbers. What happens behind the scenes You ask in Claude The skill guides the report TMR connector fetches your data LinkedIn Ads the source of truth [Create a free account](/signup) SETUP GUIDE ## How to Run a LinkedIn Ads Account Audit In Claude? Connect your LinkedIn Ads account to Two Minute Reports, sign in to Claude, and your first LinkedIn Ads performance audit is one prompt away. 1 ### Connect your LinkedIn Ads accounts Click ‘Try for Free’ on the TMR website to start your 14-day free trial. Once done, you’ll be directed to hub.twominutereports.com. Click Connection, then authorize and enable your LinkedIn Ads accounts. 2 ### Add the Two Minute Reports Connector to Claude 3 ### Authorize the connection 4 ### Grant tool permission 5 ### Upload the skill 6 ### Run your audit ![Step 1](https://cmsasset.gox.ai/hub_window_1127f4a796.png) WHO IT'S FOR ## If You’re Running LinkedIn Ads, This Audit Is For You. ### B2B Lead Gen Marketers Every high-CPC click that doesn’t convert is a budget you’ve lost. - See which campaigns are spending without generating leads. - Catch lead form completion rates below 5%. - Get a wasted spend estimate tied to specific campaign names, ready to act on this week. Audit my LinkedIn Ads account for the last 30 days. Show me campaigns with zero leads, flag any with low lead form completion rates, and estimate total wasted spend. ### Demand Gen Teams Know which content formats are earning the most attention. - Rank ad formats by CPL and CTR to see where your budget is working. - Spot single-format dependency before it caps performance. - Flag high-frequency creatives with declining CTR before fatigue drains your budget. Audit my LinkedIn Ads for the last 30 days. Break down performance by ad format – rank by CPL, flag any format running in isolation, and identify creatives showing fatigue signals. ### Account-Based Marketers Precision targeting is the whole game. Know if yours is delivering. - See spend and CPL broken down by seniority, job function, and company size. - Identify demographic segments where CPL is running above 2x the account average. - Surface profitable seniority or job-function segments held back by the budget allocation. Run a LinkedIn Ads audit for the last 30 days. Break down CPL by seniority and job function. Flag underperforming segments with meaningful spend and highlight any that look ready to scale. ### Freelancers & Consultants One prompt. One client-ready deliverable. - Audit campaigns, creatives, audience targeting, formats, and geo in a single prompt. - Pull a wasted ad spend estimate with specific campaign names attached. - Get a tiered weekly and monthly action plan, so you know what to fix first. Audit LinkedIn Ads for \[client name\] over the last 14 days. Provide a wasted-spend breakdown by campaign, a creative fatigue analysis, and a prioritized action plan. ### Frequently Asked Questions What is the LinkedIn Ads audit skill, and how does it work? The LinkedIn Ads Audit is a Claude skill that connects to your LinkedIn Ads account via Two Minute Reports. Ask for an audit, and Claude pulls your latest data across campaigns, creatives, demographics, ad formats, devices, and geography and then delivers a full LinkedIn Ads account audit with a health score and prioritized action plan within minutes. Can I use this LinkedIn Ads audit tool on a client account? Yes. As long as the client's LinkedIn Ads account is connected to Two Minute Reports, you can run a full LinkedIn Ads campaign audit by selecting their account when prompted. The skill supports multiple ad accounts, which is useful for agencies managing [LinkedIn Ads reporting](/integrations/linkedin-ads) for several clients. Do I need a Two Minute Reports account to run the LinkedIn Ads account audit? Yes. Two Minute Reports is the connector between Claude and your LinkedIn Ads data. You can try it [free for 14 days](/signup), no credit card needed. How accurate is the LinkedIn Ads performance audit? All data comes directly from your LinkedIn Ads account connected via Two Minute Reports. The audit reflects exactly what's in your account for the date range you select. If a data layer is unavailable, the skill flags it clearly and continues with what's available. What data does the LinkedIn Ads audit tool pull from my account? The LinkedIn Ads audit skill pulls six data layers: campaign performance ranking, ad-level creative data, demographic breakdown by job function, seniority, industry, and company size, geographic performance, device performance, and ad format performance across Sponsored Content, Message Ads, Conversation Ads, Text Ads, and Dynamic Ads. Every [LinkedIn Ad metric](/blog/linkedin-ads-metrics) is pulled from your LinkedIn Ads account via the [Two Minute Reports MCP server](/mcp). Can I audit other PPC platforms with Two Minute Reports? Yes. Connect your PPC platforms with Two Minute Reports and use the [Google Ads Auditor](/claude-skills/google-ads-audit), [Reddit Ads Auditor](/claude-skills/reddit-ads-audit) and [Meta Ads Auditor](/claude-skills/facebook-ads-audit) the same way. Each audit gives you a full health check with scoring, wasted spend, and a prioritized action plan that you can act on.  ## Ready to Audit Your LinkedIn Ads Account? Connect your LinkedIn Ads account to Two Minute Reports and get actionable recommendations within minutes. Your first audit is just a prompt away. [Get started free](/signup)[View on GitHub](https://github.com/twominutereports/marketing-skills/blob/main/ppc/linkedin-ads-audit/skill.md)