--- title: "Local SEO Audit Skill for Claude | Two Minute Reports" url: "https://twominutereports.com/claude-skills/local-seo-audit" description: "Connect your GMB, GSC and GA4 accounts to Claude via Two Minute Reports. Run the Local SEO Audit Skill to boost local visibility and increase conversions." --- # Local SEO Audit Skill for Claude | Two Minute Reports ## Overview [MCP Integration](/mcp)[Connect Your Data to Claude & ChatGPT - Get Instant Insights](/mcp) Google Analytics 4+Google My Business+Google Search Console # Run a Full Local SEO Audit With Claude Your Google Business Profile is getting traffic. If your rankings look good but leads aren’t growing, it’s time to find out why. Connect your GMB, GSC and GA4 accounts to Claude through Two Minute Reports, run the audit, and get a tiered action plan within minutes. Free, no credit card Works in Claude Web & Desktop Open source [Get the skill on GitHub](https://github.com/twominutereports/marketing-skills/blob/main/seo/local-seo-audit/skill.md) WHAT YOU GET ## Your Customers Are Searching. Are They Finding You? Find the gaps in your local search funnel – from profile views that don’t turn into calls to organic traffic that never converts. Two Minute Reports brings your GMB, GSC, and GA4 data into Claude, so you can audit your entire local presence with a single prompt. Just get clear recommendations you can act on. AssistantTMR · Local SEO Audit AR Audit my Local SEO performance I'll run a local SEO audit for you. Let me start by reading the skill to understand the workflow. Local SEO AuditGet a do-it-now action plan Reply… Local SEO Audit Zephravo Dental — Local SEO Audit Zephravo Dental Local SEO Audit — Business Profile · Search · Analytics Period: May 24 – Jun 22, 2026 · vs. Apr 24 – May 23, 2026 · zephravo-dental.io 82/100 Local SEO Health 7,100 Profile Views → 815 Profile Actions → 8,640 Sessions → 412 Key Events ## Executive Summary Headline metrics across all three Google sources, with change vs. the prior 30 days. Found GMB GSC Profile Views 7,100 ▲ 16.6% prev 6,090 Search Impressions 61,200 ▲ 6.6% prev 57,400 Organic Clicks 2,840 ▲ 13.1% prev 2,510 Avg. Position 12.4 ▲ 1.4 better prev 13.8 Action → Site → Convert GMB GA4 Profile Actions 815 ▲ 22.7% prev 664 Phone Calls 214 ▲ 20.2% prev 178 Sessions 8,640 ▲ 8.3% prev 7,980 Key Events 412 ▲ 15.1% prev 358 **The whole journey is moving in the same direction.** Profile views rose 16.6% and converted into 22.7% more profile actions — calls, directions, and website taps all grew. That demand carried through to the site: sessions are up 8.3% and key events up 15.1%, meaning conversions grew faster than traffic. The one watch-item is on-site conversion depth on high-traffic service pages, covered below. ## Module Score Overview Five scored modules across the local customer journey. Local Visibility 17/20 Actions & Engagement 16/20 Organic Search 15/20 Website Conversion 14/20 Reviews & Reputation 20/20 ## Local Visibility GMB 🟢 Score 17/20 — views up on both surfaces. View source mix Search 4,120 Maps 2,980 Weekly profile views May 24May 31Jun 07Jun 14Jun 21\* \*Partial week — period ends Jun 22. ## Actions & Engagement GMB 🟢 Score 16/20 — action rate 11.5% (prev 10.9%). Action type breakdown Website visit 386 Phone call 214 Directions 168 Messages 47 Every action type grew, led by website taps (386, +23.7%) and calls (214, +20.2%). For a dental practice the phone is the booking action, and a 20% call lift on rising views is exactly the pattern you want. Messaging is enabled and contributing (47) — a useful low-friction fallback for viewers who don't call. ## Organic Search GSC 🟢 Score 15/20 — CTR 4.64% (prev 4.37%), avg position improved to 12.4. Top queries below; high-impression, lower-CTR terms are the clearest near-term opportunities. Query Intent Clicks Impr. CTR Pos. dentist near me Discovery 624 9,800 6.37% 3.2 teeth whitening zephravo Discovery 408 6,100 6.69% 6.7 emergency dentist Discovery 356 8,900 4.00% 8.1 invisalign cost Discovery 298 7,400 4.03% 14.2 kids dentist Discovery 214 4,200 5.10% 9.5 dental implants Discovery 187 5,600 3.34% 16.8 zephravo dental Brand 168 1,900 8.84% 2.1 root canal specialist Discovery 142 3,800 3.74% 11.3 **Discovery search is the engine here.** All but one top query is non-brand intent, led by "dentist near me" at position 3.2 — the profile is winning new patients, not just people who already know the name. The opportunity sits with "dental implants" (pos 16.8, CTR 3.3%) and "invisalign cost" (pos 14.2) — both stuck on page 2 with high commercial value. Lifting those pages a few positions is the highest-value search move. ## Website Conversion GA4 🟡 Score 14/20 — engagement rate 58.4% (prev 55.1%), site conversion proxy 4.77% (prev 4.49%). Organic search drives 46.1% of sessions. Sessions by channel Organic Search 3,980 Direct 2,120 Organic Maps / Local 1,340 Referral 720 Organic Social 480 Engagement snapshot Users 6,820 New Users 5,240 Engagement 58.4% ▲ 3.3pt Conv. Proxy 4.77% ▲ 0.28pt Top landing pages Landing page Sessions Engagement Key Events Conv. Rate Home/ 2,980 61.2% 142 4.77% Teeth Whitening/services/teeth-whitening 1,620 64.8% 98 6.05% Invisalign/services/invisalign 1,340 52.1% 56 4.18% Emergency Care/emergency-dental-care 1,180 71.4% 88 7.46% Dental Implants/services/dental-implants 860 48.6% 18 2.09% Book Appointment/book-appointment 660 66.2% 10 1.52% Emergency Care and Teeth Whitening are the conversion stars (7.46% and 6.05%). The drag is the Dental Implants page — 860 sessions but only 2.09% conversion and the lowest engagement (48.6%) — the same service that's stuck on page 2 in search. The Book Appointment page also under-converts (1.52%), suggesting friction in the final step. Fixing these two pages is where on-site conversion gains live. ## Reviews & Reputation GMB 🟢 Score 20/20 — strong rating and healthy volume. 4.8★ / 5.0 **247** total reviews · running snapshot (not period-bound) A 4.8★ across 247 reviews is a genuine competitive moat for a local practice — high enough to win the click and deep enough to be credible. Review count is a known local-ranking factor, and this volume is reinforcing the strong "near me" visibility seen in the search module. Keep the velocity going with a post-visit review request. ## Action Plan Prioritized by impact. Every item ties to a metric in this audit. ### High Priority — this week **Fix the Dental Implants page.** 860 sessions at just 2.09% conversion and 48.6% engagement — the weakest page on the site, and the same service ranking 16.8 in search. Add clear pricing/financing info and a prominent booking CTA; this is the single biggest on-site conversion leak. **Reduce booking friction.** The Book Appointment page converts at only 1.52%. Audit the form for length and required fields, and add click-to-call as an alternative — calls are already a growing action (214, +20%). ### Medium Priority — this month **Push two page-2 queries to page 1.** "dental implants" (pos 16.8) and "invisalign cost" (pos 14.2) are high-value commercial terms stuck on page 2. Expand and internally link those service pages to lift position and capture more of their 13,000 combined impressions. **Scale the conversion winners.** Emergency Care (7.46%) and Teeth Whitening (6.05%) convert well above site average. Route more internal links and profile posts toward them, and mirror their layout on weaker pages. **Lean into "near me" demand.** "dentist near me" leads at position 3.2 with 624 clicks. Keep categories, services, and photos complete on the profile to defend that top-3 local position. ### Growth Opportunities **Grow the Maps surface.** Maps views (2,980) grew fastest (+18.7%) and Organic Maps/Local sessions convert at 5.82% — the highest of any channel. Weekly profile posts and fresh photos compound this discovery advantage. **Sustain review velocity.** 4.8★ across 247 reviews is reinforcing local rankings. A steady post-visit request flow keeps the moat widening as competitors catch up. [Install the skill — it's free](https://github.com/twominutereports/marketing-skills/blob/main/seo/local-seo-audit/skill.md)[Create a free account](https://hub.twominutereports.com/signup) HOW IT WORKS ## AI Skills That Turn Data Into Decisions The skill teaches Claude how to fetch your data, analyze it, and write up the findings — so every report comes out structured, consistent, and grounded in real numbers. What happens behind the scenes You ask in Claude The skill guides the report TMR connector fetches your data GMB + GSC + GA4 the source of truth [Create a free account](https://hub.twominutereports.com/signup) SETUP GUIDE ## How to Run a Local SEO Audit In Claude? Connect your GSC, GMB and GA4 accounts to Two Minute Reports, sign in to Claude, and your first Local SEO performance audit is one prompt away. 1 ### Connect your SEO accounts Click ‘Try for Free’ on the TMR website to start your 14-day free trial. Once done, you’ll be directed to hub.twominutereports.com. Click Connection, then authorize and enable your GMB, GSC and GA4 accounts. 2 ### Add the Two Minute Reports Connector to Claude 3 ### Authorize the connection 4 ### Grant tool permission 5 ### Upload the skill 6 ### Run your audit [See how it works](/claude-skills-setup-guide) ![Step 1](https://cmsasset.gox.ai/hub_window_07f3af67fe.png) WHO IT'S FOR ## If You’re Running a Local Business, This Audit Is For You. ### Local Business Owners People are finding your business. Are they becoming your customers? - See your full local customer journey in one view. - Know whether people find you by category, service terms or only when they already search your name. - Get a tiered action plan that helps you optimize your local business presence. Audit my local SEO performance over the last 30 days across my Google Business Profile, Search Console, and GA4, and provide a prioritized action plan. ### Local SEO Specialists Rankings tell you part of the story. The drop-off tells you the rest. - Track impressions, clicks, organic CTR, and average position with the local-intent queries. - Identify which pages earn your local search clicks and which ones are quietly declining. - Spot high-impression, low-CTR queries to prioritize quick SEO wins. Audit my local SEO performance, flag page-2 queries and low-CTR opportunities, and tell me which pages are losing clicks. ### Profile & Reputation Managers Views are up. The question is whether anyone is acting on them. - Measure the conversion actions: calls, website clicks, and direction requests against total views. - Catch declining calls while views hold steady, a signal that something on the profile is breaking. - See your star rating and review velocity against the benchmark, and see where to move first. Audit my Google Business Profile actions and reviews, show my action rate vs benchmark, and flag any drop in calls. ### Conversion & Web Teams Your GMB profile is doing its job. The site is where the intent dies. - Compare engagement rate and key events against your baseline to size the conversion gap. - Find the landing pages driving real sessions but firing almost no key events. - Analyze your organic share of sessions and which channels actually convert. Audit my website conversion in GA4, flag landing pages with high sessions but low key events, and tell me where local traffic drops off on-site. ### Frequently Asked Questions What is the Local SEO audit skill, and how does it work? The Local SEO audit is a Claude Skill that connects to three data sources, such as GMB, GSC and GA4. Ask for an audit, and Claude pulls your latest data across profile views, calls, direction requests, organic queries and pages, website sessions, engagement, and reviews. You get one unified audit with a health score and a prioritized action plan, giving you the full picture from getting found to improving conversions. Can I run the Local SEO performance audit on a client’s local business? Yes. As long as the client's Google Business Profile, Search Console, and GA4 accounts are connected to Two Minute Reports, you can run a full audit by selecting their business when prompted. The skill matches all three sources to the same business, which is useful for agencies and consultants managing [local SEO reporting](/blog/local-seo-reports) across several clients. How does the Local SEO audit measure your performance? The skill scores your business across five areas: local visibility, profile actions and engagement, organic search, website conversion, and reviews. It flags whether people find you by category or only by name, declining calls at steady views, page-two local queries and low-CTR opportunities, landing pages with high sessions but low key events, and a star rating below benchmark. Every finding is tied to a real number and ranked, so you know what to fix first. What other Claude integrations can I use with Two Minute Reports? Two Minute Reports supports [Claude integrations](/claude-integrations) for multiple data sources. Beyond Local SEO audits, you can connect your GA4, GSC, email, social media and PPC platforms to Claude to analyze and act on your marketing performance insights using simple prompts. How accurate is the Local SEO optimization audit? All data comes directly from your Google Business Profile, Search Console, and GA4 accounts connected via Two Minute Reports. The audit reflects exactly what's in those accounts for the date range you select. If one of the three sources isn't connected, the skill marks that layer as limited and continues with the available data. Do I need a Two Minute Reports account to run the local SEO audit? Yes. Two Minute Reports is the connector between Claude and your local search data. You can try it for free for 14 days, no credit card needed. How much does it cost to run a Local SEO audit with Claude? The Local SEO Audit Skill uses Two Minute Reports to connect your local search data to Claude. You can compare the available [pricing plans](/pricing) based on the accounts and data sources you need. If you're new to Two Minute Reports, you can sign up for a [14-day free trial](/signup) and test the workflow before choosing a plan. ## Want to Grow Your Local Business Faster? Connect your GMB, GSC and GA4 accounts with Two Minute Reports and get actionable recommendations in minutes. Your first audit is just a prompt away. [Get started free](https://hub.twominutereports.com/signup)[View on GitHub](https://github.com/twominutereports/marketing-skills/blob/main/seo/local-seo-audit/skill.md)