--- title: "Astronaut Party Case Study: Multibrand Ecommerce Reporting" url: "https://twominutereports.com/customers/astronaut-party" description: "How Astronaut Party Inc., a San Francisco ecommerce growth agency, tracks KPIs across its Shopify and Amazon brands with Two Minute Reports." --- # Astronaut Party Case Study: Multibrand Ecommerce Reporting ## Overview Ecommerce customer story # How Astronaut Party Inc. Tracks Ecommerce KPIs Across Multiple Brands Two Minute Reports brings Astronaut Party Inc.'s ecommerce and marketing data together, helping the team monitor KPIs across multiple brands, analyze customer segments, and make informed business decisions. [Start Your Free Trial](https://hub.twominutereports.com/signup)[Book a Demo (opens in a new tab)](https://cal.id/tmr-support/product-demo) No credit card required. 14-day free trial. Published Oct 30, 2026 THE CUSTOMER ## Meet Astronaut Party Inc. A San Francisco-based ecommerce growth agency and brand incubator that manages multiple Shopify and Amazon-based brands. Industry Ecommerce growth agency & brand incubation Location San Francisco, CA Customer Lukas Snelling, Founder Use case Multibrand ecommerce reporting and KPI tracking Data sources Key result ### How reporting changed across the brands KPI visibility Before: Limited, not dailyWith TMR: Daily reports Data collection Before: Manual spreadsheetsWith TMR: Automated Brand performance Before: Scattered across platformsWith TMR: One central view Every brand, dailyKPI reviews across Shopify and Amazon brands Based on how Astronaut Party Inc. describes its reporting workflow. BEFORE TMR & AFTER TMR ## From fragmented data to centralized reporting Before ### Challenges - Marketing and sales data scattered across Shopify, Amazon, and other platforms - Time-consuming, error-prone data collection and spreadsheet consolidation - No central view of performance across multiple brands and revenue streams - Limited visibility into daily KPIs and changing business results - Limited real-time visibility, slowing the team's ability to respond to changing performance With Two Minute Reports ### Solutions - Pull the latest metrics from Shopify, Amazon, and other connected platforms into Google Sheets and Google Data Studio. - Automate recurring reports to reduce manual data collection and consolidation. - Use [custom dashboards](/custom-marketing-dashboards) to monitor brand and marketplace KPIs daily. - Analyze new and returning customers with [ecommerce reporting templates](/templates/e-commerce-reporting) to understand how promotions affect each segment. - Create custom reports aligned with each brand’s specific goals. - Get support from the TMR team to resolve API connection challenges. THE BUSINESS VALUE ## What changed for Astronaut Party Inc. with Two Minute Reports Time savings ### Less manual reporting work Automated data consolidation reduces the need to pull metrics from multiple platforms and compile them manually, giving the team more time for strategy. Faster decisions ### Spot underperforming KPIs sooner Regularly updated reports help the team identify off-track metrics and decide where to take action. Revenue growth ### Optimize promotions with customer data Analyzing new and returning customers helps the team understand promotion results and make adjustments that support revenue growth and lower acquisition costs. THE NEW RHYTHM ## How the team tracks multiple ecommerce brands Astronaut Party uses daily reporting to monitor its brands, review key metrics, and decide where business or marketing changes may be needed. 1. Every day ### Review brand KPIs Use daily reports to track key metrics across marketplaces and understand how each brand is performing. 2. Across revenue streams ### Consolidate brand data Bring Shopify, Amazon, and marketing data together for a complete view of results. 3. For each brand ### Track relevant metrics Create custom reports that reflect each brand's goals instead of relying on the same reporting setup for every business. 4. When promotions run ### Compare customer segments Analyze new and returning customers to understand how promotions perform across different audience groups. 5. When KPIs change ### Take informed action Use updated reports to identify changes in key metrics and decide where a brand needs attention. > TMR allows us to produce reports on a daily basis that show us how all of our brands are performing across the marketplace and KPIs. This allows us to quickly take action to support these businesses and deliver better results. LS Lukas Snelling, FounderAstronaut Party Inc. · San Francisco[astronautparty.com (opens in a new tab)](https://www.astronautparty.com/) WHY IT SCALES ## Custom reports for every brand. One reporting workflow. Astronaut Party uses TMR's platform integrations and reporting customization to build reports around the needs of different brands, without relying on a one-size-fits-all approach. - One workflow - Brand A - Brand B - Brand C - \+ more [See Templates](/templates)[Explore Connectors](/integrations) > “We love the visibility and customization of metrics TMR allows us. It's allowed us to create custom reports for every brand we work with and align towards clear goals.” **Lukas Snelling**, Founder, Astronaut Party Inc. THE OUTCOME ## Better visibility across brands. More informed decisions. By automating data consolidation and tracking KPIs through daily reports, Astronaut Party Inc. has reduced manual reporting work and improved visibility across its ecommerce brands. The team can identify underperforming metrics sooner, analyze customer segments to optimize promotions, and use tailored reports to guide business decisions. ## Simplify reporting across your ecommerce brands Bring data from multiple platforms into one reporting workflow. Automate recurring reports, track the metrics that matter to each brand, and make informed decisions with Two Minute Reports. [Start Your Free Trial](https://hub.twominutereports.com/signup)[Book a Demo (opens in a new tab)](https://cal.id/tmr-support/product-demo) No credit card required. 14-day free trial.