--- title: "Amazon Ads MCP: Search Terms and ACOS | Two Minute Reports" url: "https://twominutereports.com/mcp/amazon-ads" description: "Ask the Amazon Ads MCP which search terms to harvest, which ASINs run a high ACOS and how much ad revenue came from other SKUs, by marketplace." --- # Amazon Ads MCP: Search Terms and ACOS | Two Minute Reports ## Overview # Amazon Ads MCP Server Connect Amazon Ads to your AI tool and ask which search terms deserve their own exact match keyword, which ASINs run a high ACOS and how much ad revenue came from products you never advertised. It reads Sponsored Products, Sponsored Brands and Sponsored Display data for seller and vendor accounts. [Start Free Trial Today](https://hub.twominutereports.com/signup)[How it works](#get-started) - No credit card required - Set up in 2 minutes - Read-only access MCP Works with - ChatGPT MCP SETUP ## Set Up the Two Minute Reports Amazon Ads MCP in 3 Simple Steps Add Two Minute Reports to your AI tool once, then ask about your Amazon Ads whenever you need an answer. ### Create Your Free Account Sign up for Two Minute Reports and connect your Amazon Ads account. Every account you manage is added for you. [Connect free](https://hub.twominutereports.com/signup) ### Add Two Minute Reports to Your AI Tool Find Two Minute Reports in your AI tool's connector list and click Connect. Or add it as a Custom MCP Server with this URL: MCP server URLCopy ### Start Asking Questions Type your question the way you would ask a teammate. Your AI tool checks your Amazon Ads data and replies in seconds. [See example questions](#prompts) [Connect Amazon Ads free](https://hub.twominutereports.com/signup) Need help? [View Setup Guide](/help/mcp) Guides by AI tool[Amazon Ads to Claude](/claude-integrations/amazon-ads)[ChatGPTAmazon Ads to ChatGPT](/chatgpt-integrations/amazon-ads)[Amazon Ads to Manus](/manus-integrations/amazon_ads)[Other MCP clients](/help/mcp) Use cases ## Harvesting Search Terms and Trimming ACOS by ASIN With the Amazon Ads MCP One question about the last 30 days of Sponsored Products, checked by search term, ASIN, placement and other SKU sales. Amazon Ads Look at last month's Sponsored Products: which search terms should become exact match keywords or negatives, which ASINs are above 40% ACOS, and is top of search worth its bid? | Area | What I found | Action | | --- | --- | --- | | Search terms | 14 auto campaign search terms converted 3 or more times but are not exact match keywords yet | Add as exact | | Negatives | 22 search terms spent $310 with zero orders in 30 days | Add negatives | | ASIN ACOS | 2 ASINs take 38% of spend at 52% ACOS, against a 24% account average | Lower bids | | Placement | Top of search converts at 14% versus 6% on product pages | Raise placement bid | | Other SKU sales | 31% of Sponsored Brands sales came from other SKUs, not the advertised ASIN | Report separately | **Client summary:** Moving 14 proven search terms into exact match and blocking 22 wasted ones should bring ACOS down without losing orders. The two expensive ASINs get lower bids while top of search gets a bigger push. Illustrative example ## Halo Sales, Attribution Windows and Placements: The Amazon Ads Data in Two Minute Reports The Two Minute Reports Amazon Ads connector covers Sponsored Products, Sponsored Brands and Sponsored Display for seller and vendor accounts, down to the keyword, search term, targeting expression and advertised ASIN. ### Spend and traffic Impressions, view impressions, clicks, amount spent, CPC, CTR, conversion rate (CVR), ACOS and return on ad spend. ### Attribution windows ACOS, ROAS, CVR, total orders and total sales at 1, 7, 14 and 30 days, plus 14 day view-attributed versions of each. ### Same SKU and other SKU Total ad orders and total ad sales split into same SKU and other SKU at 1, 7, 14 and 30 days, so halo sales show up on their own. ### Advertised products Advertised ASIN, advertised SKU, product title, brand, category, price, best seller rank, product availability and product image URL. ### Keywords, targets and search terms Keyword, keyword type, keyword status and keyword bid, targeting expression, target ID, targeting type, search term and placement. ### Accounts, portfolios and campaigns Profile currency, country code and timezone, account type, marketplace, portfolio, campaign bid strategy, budget, budget type, targeting type, delivery status, ad group bid optimization and ad type. [See all Amazon Ads metrics and dimensions](/amazon-ads-metrics-and-dimensions) ## Amazon Ads Has an Official MCP Server in Open Beta: How It Differs From Two Minute Reports Amazon Ads moved its own MCP server to open beta on February 2, 2026, for partners with active Amazon Ads API credentials, and it can create, update and delete campaigns. Community projects such as amazon-ads-mcp, maintained by Openbridge, also wrap the Ads API, but you host them yourself. | Feature | Amazon Ads MCP Server (open beta) | Open-source servers | Two Minute Reports | | --- | --- | --- | --- | | Built for | AI agents that run campaign, reporting and account work through the Ads API | Developers who want Ads API tools on their own server | Reporting and analysis across your Amazon Ads accounts | | Getting access | Amazon Ads partners with active API credentials | Your own Ads API app or a managed login, plus hosting, for example with Docker | Hosted: sign in with OAuth and add one URL | | Changes to campaigns | Creates, updates and deletes campaigns; a pre-built tool builds a full Sponsored Products campaign | Varies; amazon-ads-mcp includes tools to create campaigns and update bids | None, it stays read-only on the ad account | | Data beyond Amazon Ads | Amazon Ads API only, including billing data | Amazon Ads API only | Amazon Ads plus 30+ other sources in one workspace | | Client accounts | Accounts your partner API credentials can reach | Accounts tied to the API app you connect | All client accounts in one workspace | | Client reporting | Report generation through the API; client output is up to you | Not included | Dashboards and scheduled white-label reports | Your Data Is Safe ## Security you can explain to your clients, too. We don't store your advertising data on our servers. Two Minute Reports connects to your data sources using OAuth - your credentials never touch our system. Your AI only reads what you've explicitly connected. ### OAuth Authentication Connects securely to your data sources. No passwords stored. Revoke access anytime from your platform settings. ### Read-Only Access Your AI can only read your data. It cannot create, edit, pause, or delete anything. Your account stays fully in your control. ### No Data Training Your advertising data is never used to train AI models. What's yours stays yours - full stop. [Learn more about our data security](/data-security) ## More Two Minute Reports MCP Servers You Can Connect Today The same server URL works for every data source in your Two Minute Reports account. Filter by category All Advertising (PPC) Web Analytics SEO E-Commerce Social Media [ Most Popular ](/mcp/facebook-ads) [ Facebook Ads Advertising (PPC) ](/mcp/facebook-ads) [Learn more](/mcp/facebook-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ Most Popular ](/mcp/google-ads) [ Google Ads Advertising (PPC) ](/mcp/google-ads) [Learn more](/mcp/google-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ Most Popular ](/mcp/shopify) [ Shopify E-Commerce ](/mcp/shopify) [Learn more](/mcp/shopify)[Start your free trial](https://hub.twominutereports.com/signup) [ Most Popular ](/mcp/google-analytics-4) [ Google Analytics 4 Web Analytics ](/mcp/google-analytics-4) [Learn more](/mcp/google-analytics-4)[Start your free trial](https://hub.twominutereports.com/signup) [ Most Popular ](/mcp/tiktok-ads) [ Tiktok Ads Advertising (PPC) ](/mcp/tiktok-ads) [Learn more](/mcp/tiktok-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ Most Popular ](/mcp/reddit-ads) [ Reddit Ads Advertising (PPC) ](/mcp/reddit-ads) [Learn more](/mcp/reddit-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ Most Popular ](/mcp/linkedin-ads) [ Linkedin Ads Advertising (PPC) ](/mcp/linkedin-ads) [Learn more](/mcp/linkedin-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ Amazon Seller E-Commerce ](/claude-integrations/amazon-seller) [Learn more](/claude-integrations/amazon-seller)[Start your free trial](https://hub.twominutereports.com/signup) [ Microsoft/Bing Ads Advertising (PPC) ](/mcp/microsoft-ads) [Learn more](/mcp/microsoft-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ Snapchat Ads Advertising (PPC) ](/claude-integrations/snapchat-ads) [Learn more](/claude-integrations/snapchat-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ Instagram Insights Social Media ](/claude-integrations/instagram-insights) [Learn more](/claude-integrations/instagram-insights)[Start your free trial](https://hub.twominutereports.com/signup) [ Google Search Console SEO ](/mcp/google-search-console) [Learn more](/mcp/google-search-console)[Start your free trial](https://hub.twominutereports.com/signup) [ Facebook Insights Social Media ](/claude-integrations/facebook-insights) [Learn more](/claude-integrations/facebook-insights)[Start your free trial](https://hub.twominutereports.com/signup) [ Pinterest Ads Advertising (PPC) ](/claude-integrations/pinterest-ads) [Learn more](/claude-integrations/pinterest-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ LinkedIn Pages Social Media ](/claude-integrations/linkedin-pages) [Learn more](/claude-integrations/linkedin-pages)[Start your free trial](https://hub.twominutereports.com/signup) [ Google My Business SEO ](/claude-integrations/google-my-business) [Learn more](/claude-integrations/google-my-business)[Start your free trial](https://hub.twominutereports.com/signup) [ YouTube Analytics Social Media ](/claude-integrations/youtube-analytics) [Learn more](/claude-integrations/youtube-analytics)[Start your free trial](https://hub.twominutereports.com/signup) [ Apple Search Ads Advertising (PPC) ](/claude-integrations/apple-search-ads) [Learn more](/claude-integrations/apple-search-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ Twitter Ads Advertising (PPC) ](/claude-integrations/twitter-ads) [Learn more](/claude-integrations/twitter-ads)[Start your free trial](https://hub.twominutereports.com/signup) [ TikTok Organic Social Media ](/claude-integrations/tiktok-organic) [Learn more](/claude-integrations/tiktok-organic)[Start your free trial](https://hub.twominutereports.com/signup) Show All ### Frequently Asked Questions Can the Amazon Ads MCP find search terms to add as exact match keywords? Yes. The search term field sits next to keyword, keyword type and targeting expression, so your AI can list terms from auto or broad campaigns that already convert but are not keywords yet. It can also flag terms with clicks and no orders as negative candidates. Our [guide to auditing Amazon Ads with Claude](/blog/analyze-amazon-ads-with-claude) has prompts for this. Can I compare ACOS at 7 days and 14 days for the same campaign? Yes. ACOS, ROAS, CVR, orders and sales each come in 1, 7, 14 and 30 day versions, plus a 14 day view-attributed version. Ask your AI to compare windows when a campaign looks weak at 7 days, because products that shoppers think about for longer may pick up orders later. Pick one window for client reports so the numbers stay consistent month to month. Can my AI compare top of search, rest of search and product page placements? Yes. The placement field breaks clicks, spend, orders and ACOS out by where the ad showed. Use it to judge whether a top of search bid adjustment earns its keep, or whether product pages bring cheaper orders. The [full list of Amazon Ads metrics and dimensions](/amazon-ads-metrics-and-dimensions) shows every field you can group results by. Does the Amazon Ads MCP cover vendor accounts as well as seller accounts? Yes. Seller and vendor accounts both connect, and the account type field tells them apart in answers. Each profile also carries its currency code, country code and marketplace, so a brand selling in the US, UK and Germany can compare marketplaces without adding up sales in different currencies by mistake. Should I read ACOS or ROAS when Amazon sits next to Google Shopping? Use ROAS when you compare channels. ACOS is spend divided by sales, so ROAS is simply one divided by ACOS, and your AI can convert it in the same answer. See what the [Google Ads MCP](/mcp/google-ads) reads for Shopping campaigns. For ready-made audit flows on other ad platforms, browse the [PPC Claude Skills](/claude-skills/ppc). How do I see halo sales from products I did not advertise? Ask for other SKU sales. Two Minute Reports splits total ad orders and total ad sales into same SKU and other SKU at 1, 7, 14 and 30 days. Same SKU is the ASIN in the ad. Other SKU is a different product of yours bought after the click. A large other SKU share tells you an ad is selling more of the catalog than its ACOS suggests. Does it show whether an advertised ASIN was out of stock? Product availability is one of the advertised product fields, along with best seller rank, price, brand and category. Your AI can line up spend against availability and point out ASINs that kept getting clicks while the listing had a stock problem. Spend on an unavailable listing is easy to miss when you only look at campaign totals, so ask for it by ASIN. Can I report Amazon Ads results by portfolio for each brand? Yes. Portfolio name, ID and status are included, along with campaign budget, budget type and bid strategy. Agencies that group a client's campaigns into portfolios by brand or product line can ask for spend, sales and ACOS per portfolio, then see which campaigns inside each portfolio use the most budget. What can Amazon's open beta MCP server do that this one does not? Amazon's server, in open beta since February 2, 2026, is for Amazon Ads partners with active API credentials. It can create, update and delete campaigns, manage account settings and reach billing data. Two Minute Reports is built for reporting instead: it reads your Amazon Ads results next to your other channels and leaves campaign changes to you. Which prompts work well for a weekly Amazon Ads check? Keep each prompt to one decision: search terms to harvest, ASINs above your target ACOS, placements to re-bid or portfolios running hot. Name the attribution window and the date range every time. If you work in Claude, the [Claude page in our knowledge base](/help/ai-tools/claude) explains how the Two Minute Reports connector and skills fit together there. ## Recommended Reads ### [Amazon Ads Reporting Connector](/integrations/amazon-ads) Two Minute ReportsSep 2026 [Ultimate Guide](/blog/ultimate-guide) ### [Connect Amazon Ads to Google Sheets: Tutorial and Free Templates (2026)](/amazon-ads-to-google-sheets) [Shabika Venkidachalam](/blog/author/shabika-venkidachalam)Aug 2026 · 5 min read [Ultimate Guide](/blog/ultimate-guide) ### [Connect Amazon Ads to Google Data Studio: A Complete Guide with Free Templates](/amazon-ads-to-looker-studio) Two Minute ReportsSep 2026 · 5 min read [Digital Marketing](/blog/digital-marketing) ### [How to Analyze Amazon Ads Data Using Claude? A Practical Playbook for PPC Teams](/blog/analyze-amazon-ads-with-claude) [Shalini Murugan](/blog/author/shalini-murugan)Sep 2026 · 10 min read #### Take back your time. Wow clients. #### Get Two Minute Reports. [Start your free trial today](https://hub.twominutereports.com/signup) Built by marketers. Built for marketers.