--- title: "Reddit Ads Metrics and Dimensions - Two Minute Reports" url: "https://twominutereports.com/redditads-metrics-and-dimensions" description: "Metrics and Dimensions for Reddit Ads in Two Minute Reports" --- # Reddit Ads Metrics and Dimensions - Two Minute Reports ## Overview [MCP Integration](/mcp)[Connect Your Data to Claude & ChatGPT - Get Instant Insights](/mcp) ### Integrations - [Facebook Ads](/facebook-ads-metrics-and-dimensions) - [Google Ads](/google-ads-metrics-and-dimensions) - [Shopify](/shopify-metrics-and-dimensions) - [Google Analytics 4](/ga4-metrics-and-dimensions) - [Tiktok Ads](/tiktok-ads-metrics-and-dimensions) - [Reddit Ads](/redditads-metrics-and-dimensions) - [Linkedin Ads](/linkedin-ads-metrics-and-dimensions) - [Amazon Ads](/amazon-ads-metrics-and-dimensions) - [Klaviyo](/klaviyo-metrics-and-dimensions) - [Microsoft/Bing Ads](/bing-ads-metrics-and-dimensions) - [Snapchat Ads](/snapchat-ads-metrics-and-dimensions) - [Instagram Insights](/instagram-insights-metrics-and-dimensions) - [Google Search Console](/google-search-console-metrics-and-dimensions) - [Facebook Insights](/facebook-page-insights-metrics-and-dimensions) - [Amazon Seller](/amazon-seller-metrics-and-dimensions) - [WooCommerce](/woocommerce-metrics-and-dimensions) - [Pinterest Ads](/pinterest-ads-metrics-and-dimensions) - [LinkedIn Pages](/linkedin-pages-metrics-and-dimensions) - [Google My Business](/google-my-business-metrics-and-dimensions) - [YouTube Analytics](/youtube-analytics-metrics-and-dimensions) - [Google Trends](/gtrends-metrics-and-dimensions) - [Apple Search Ads](/apple-search-ads-metrics-and-dimensions) - [HubSpot](/hubspot-metrics-and-dimensions) - [Twitter Ads](/twitterads-metrics-and-dimensions) Integrations ### Category - [Facebook Ads](/facebook-ads-metrics-and-dimensions) - [Google Ads](/google-ads-metrics-and-dimensions) - [Shopify](/shopify-metrics-and-dimensions) - [Google Analytics 4](/ga4-metrics-and-dimensions) - [Tiktok Ads](/tiktok-ads-metrics-and-dimensions) - [Reddit Ads](/redditads-metrics-and-dimensions) - [Linkedin Ads](/linkedin-ads-metrics-and-dimensions) - [Amazon Ads](/amazon-ads-metrics-and-dimensions) - [Klaviyo](/klaviyo-metrics-and-dimensions) - [Microsoft/Bing Ads](/bing-ads-metrics-and-dimensions) - [Snapchat Ads](/snapchat-ads-metrics-and-dimensions) - [Instagram Insights](/instagram-insights-metrics-and-dimensions) - [Google Search Console](/google-search-console-metrics-and-dimensions) - [Facebook Insights](/facebook-page-insights-metrics-and-dimensions) - [Amazon Seller](/amazon-seller-metrics-and-dimensions) - [WooCommerce](/woocommerce-metrics-and-dimensions) - [Pinterest Ads](/pinterest-ads-metrics-and-dimensions) - [LinkedIn Pages](/linkedin-pages-metrics-and-dimensions) - [Google My Business](/google-my-business-metrics-and-dimensions) - [YouTube Analytics](/youtube-analytics-metrics-and-dimensions) - [Google Trends](/gtrends-metrics-and-dimensions) - [Apple Search Ads](/apple-search-ads-metrics-and-dimensions) - [HubSpot](/hubspot-metrics-and-dimensions) - [Twitter Ads](/twitterads-metrics-and-dimensions) [Home](/)[Integrations](/integrations)[Reddit Ads Reporting Tool](/redditads-reporting-tool)Reddit Ads Metrics and Dimensions # Reddit Ads Metrics and Dimensions Filter by Field GroupPerformanceVideoConversionTimeAccountCampaignAd GroupAdCommunityGeoDemographicsDevicePlacementFilter by TypeMETRICDIMENSION Field group Field Type Data type Description Performance Impressions METRIC INTEGER Number of impressions Performance Reach METRIC INTEGER Unique users reached (non-aggregatable) Performance Clicks METRIC INTEGER Number of ad clicks Performance Amount spent METRIC CURRENCY Toal Amount spent Performance eCPM METRIC CURRENCY Effective CPM (spend / impressions \* 1000) Performance CTR METRIC RATIO Click-through rate (clicks / impressions) Performance CPC METRIC CURRENCY Average cost per click (spend / clicks) Video Video views METRIC INTEGER Video plays with at least half the video visible for 2+ continuous seconds Video Full video views METRIC INTEGER Video plays with full pixels in view for at least 3 continuous seconds Video Plays with sound METRIC INTEGER Video play events where audio was turned on Video Video plays expanded METRIC INTEGER Video plays that occurred in expanded/fullscreen mode Video Watches at 25% METRIC INTEGER Times the video reached at least 25% playback (including skips) Video Watches at 50% METRIC INTEGER Times the video reached at least 50% playback (including skips) Video Watches at 75% METRIC INTEGER Times the video reached at least 75% playback (including skips) Video Watches at 95% METRIC INTEGER Times the video reached at least 95% playback (including skips) Video Watches at 100% METRIC INTEGER Times the video reached complete playback (including skips) Video Video watched 3s METRIC INTEGER Times the video was watched for 3 or more seconds Video Video watched 5s METRIC INTEGER Times the video was watched for 5 or more seconds Video Video watched 10s METRIC INTEGER Times the video was watched for 10 or more seconds Video CPV METRIC CURRENCY Average cost per video view Video Video completion rate METRIC RATIO Share of video views that reached full completion Conversion Average value: purchase METRIC CURRENCY Average value per purchase conversion Conversion Average value: wishlist METRIC CURRENCY Average value per add-to-wishlist conversion Conversion Average value: lead METRIC CURRENCY Average value per lead conversion Conversion Cart size: purchase METRIC INTEGER Total quantity of items purchased Conversion Cart size: add to cart METRIC INTEGER Total quantity of items added to cart Conversion Cart size: wishlist METRIC INTEGER Total quantity of items added to wishlist Conversion Click: purchase METRIC INTEGER Purchase conversions attributed to click-through events Conversion Click: add to cart METRIC INTEGER Add-to-cart conversions attributed to click-through events Conversion Click: add to wishlist METRIC INTEGER Add-to-wishlist conversions attributed to click-through events Conversion Click: lead METRIC INTEGER Lead conversions attributed to click-through events Conversion Click: sign up METRIC INTEGER Sign-up conversions attributed to click-through events Conversion Click: search METRIC INTEGER Search conversions attributed to click-through events Conversion Click: view content METRIC INTEGER View-content conversions attributed to click-through events Conversion Click: page visit METRIC INTEGER Page-visit conversions attributed to click-through events Conversion eCPA: purchase METRIC CURRENCY Effective cost per purchase conversion Conversion eCPA: add to cart METRIC CURRENCY Effective cost per add-to-cart conversion Conversion eCPA: add to wishlist METRIC CURRENCY Effective cost per add-to-wishlist conversion Conversion eCPA: lead METRIC CURRENCY Effective cost per lead conversion Conversion eCPA: sign up METRIC CURRENCY Effective cost per sign-up conversion Conversion eCPA: search METRIC CURRENCY Effective cost per search conversion Conversion eCPA: view content METRIC CURRENCY Effective cost per view-content conversion Conversion eCPA: page visit METRIC CURRENCY Effective cost per page-visit conversion Conversion Total value: purchase METRIC CURRENCY Total value generated by purchase conversions Conversion Total value: add to cart METRIC CURRENCY Total value generated by add-to-cart conversions Conversion Total value: wishlist METRIC CURRENCY Total value generated by add-to-wishlist conversions Conversion Total value: lead METRIC CURRENCY Total value generated by lead conversions Conversion Total value: sign up METRIC CURRENCY Total value generated by sign-up conversions Conversion View: purchase METRIC INTEGER Purchase conversions attributed to view-through events Conversion View: add to cart METRIC INTEGER Add-to-cart conversions attributed to view-through events Conversion View: add to wishlist METRIC INTEGER Add-to-wishlist conversions attributed to view-through events Conversion View: lead METRIC INTEGER Lead conversions attributed to view-through events Conversion View: sign up METRIC INTEGER Sign-up conversions attributed to view-through events Conversion View: search METRIC INTEGER Search conversions attributed to view-through events Conversion View: view content METRIC INTEGER View-content conversions attributed to view-through events Conversion View: page visit METRIC INTEGER Page-visit conversions attributed to view-through events Time Year DIMENSION YEAR Calendar year Time Year & month DIMENSION YEAR\_MONTH Year and month Time Year month number DIMENSION YEAR\_MONTH\_NUMBER Year month number Time Month DIMENSION MONTH\_NAME Month name Time Month number DIMENSION MONTH Month number Time Week (Sun-Sat) DIMENSION WEEK\_NUMBER Week number (Sunday-to-Saturday) Time Week (Mon-Sun) DIMENSION WEEK\_ISO\_NUMBER ISO week number (Monday-to-Sunday) Time Week start date(sun - sat) DIMENSION WEEK\_START\_DATE Start date of the week Time Week start date(mon - sun) DIMENSION WEEK\_ISO\_START\_DATE Start date of the ISO week Time Date DIMENSION DATE Date Time Hour DIMENSION STRING Hour of day Account Account name DIMENSION STRING The name of the account Account Account ID DIMENSION STRING The ID of the account Account Account time zone DIMENSION STRING The time zone ID preference for this account Account Account admin approval DIMENSION ENUM Approval status indicating whether the ad account is approved for serving Account Account currency DIMENSION ENUM Currency of the account Account Account attribution type DIMENSION ENUM Attribution model used by Reddit Ads to assign conversion credit Account Account click attribution DIMENSION ENUM Configured click-through attribution window for conversion reporting Account Account view attribution DIMENSION ENUM Configured view-through attribution window for conversion reporting Account Account pixel preferences DIMENSION STRING Advertiser pixel preferences Campaign Campaign name DIMENSION STRING Name of the campaign Campaign Campaign ID DIMENSION STRING Unique campaign identifier Campaign Campaign status DIMENSION ENUM Calculated campaign status Campaign Campaign configured status DIMENSION ENUM Configured campaign status Campaign Campaign objective DIMENSION ENUM Objective type configured for the campaign Ad Group Ad group name DIMENSION STRING Name of the ad group Ad Group Ad group ID DIMENSION STRING Unique ad group identifier Ad Group Ad group status DIMENSION ENUM Effective ad group status Ad Group Ad group configured status DIMENSION ENUM Configured ad group status Ad Group Ad group start time DIMENSION DATETIME Date and time when ad group delivery starts Ad Group Ad group end time DIMENSION DATETIME Date and time when ad group delivery ends Ad Group Ad group bid type DIMENSION ENUM Bidding strategy used by the ad group Ad Group Ad group bid value DIMENSION CURRENCY Bid amount per optimization event (USD) Ad Group Ad group budget type DIMENSION ENUM Budget model configured for the ad group Ad Group Ad group budget value DIMENSION CURRENCY Budget amount configured for the ad group Ad Ad name DIMENSION STRING Name of the ad Ad Ad ID DIMENSION STRING Unique ad identifier Ad Ad status DIMENSION ENUM Effective ad status Ad Ad configured status DIMENSION ENUM Configured ad status Ad Ad rejection reason DIMENSION STRING Reason why the ad was rejected Ad Ad click URL DIMENSION URL Destination URL used when the ad is clicked Ad Ad post ID DIMENSION STRING Identifier of the promoted post Ad Ad post URL DIMENSION URL URL of the promoted post Ad Ad preview URL DIMENSION URL Test-mode preview URL for the ad Ad Ad preview expiry date DIMENSION DATE Expiration date of the ad preview URL Ad Ad event trackers DIMENSION STRING Event tracker URLs attached to the ad Community Community name DIMENSION STRING Community or subreddit identifier used for targeting Geo Country DIMENSION COUNTRY\_CODE Country where the event occurred Geo Region DIMENSION REGION\_CODE Region where the event occurred Demographics Gender DIMENSION ENUM Audience gender segment Device Device OS DIMENSION ENUM The operating system of the device Placement Placement DIMENSION ENUM Placement where the ad was shown Showing 108 results