--- title: "Twitter Ads Metrics and Dimensions - Two Minute Reports" url: "https://twominutereports.com/x-ads-metrics-and-dimensions" description: "Metrics and Dimensions for Twitter Ads in Two Minute Reports" --- # Twitter Ads Metrics and Dimensions - Two Minute Reports ## Overview [MCP Integration](/mcp)[Connect Your Data to Claude & ChatGPT - Get Instant Insights](/mcp) ### Integrations - [Facebook Ads](/facebook-ads-metrics-and-dimensions) - [Google Ads](/google-ads-metrics-and-dimensions) - [Shopify](/shopify-metrics-and-dimensions) - [Google Analytics 4](/ga4-metrics-and-dimensions) - [Tiktok Ads](/tiktok-ads-metrics-and-dimensions) - [Reddit Ads](/reddit-ads-metrics-and-dimensions) - [Linkedin Ads](/linkedin-ads-metrics-and-dimensions) - [Amazon Ads](/amazon-ads-metrics-and-dimensions) - [Klaviyo](/klaviyo-metrics-and-dimensions) - [Microsoft/Bing Ads](/bing-ads-metrics-and-dimensions) - [Snapchat Ads](/snapchat-ads-metrics-and-dimensions) - [Instagram Insights](/instagram-insights-metrics-and-dimensions) - [Google Search Console](/google-search-console-metrics-and-dimensions) - [Facebook Insights](/facebook-page-insights-metrics-and-dimensions) - [Amazon Seller](/amazon-seller-metrics-and-dimensions) - [WooCommerce](/woocommerce-metrics-and-dimensions) - [Pinterest Ads](/pinterest-ads-metrics-and-dimensions) - [LinkedIn Pages](/linkedin-pages-metrics-and-dimensions) - [Google My Business](/google-my-business-metrics-and-dimensions) - [YouTube Analytics](/youtube-analytics-metrics-and-dimensions) - [Google Trends](/gtrends-metrics-and-dimensions) - [Apple Search Ads](/apple-search-ads-metrics-and-dimensions) - [HubSpot](/hubspot-metrics-and-dimensions) - [Twitter Ads](/x-ads-metrics-and-dimensions) - [TikTok Organic](/tiktok-organic-metrics-and-dimensions) Integrations ### Category - [Facebook Ads](/facebook-ads-metrics-and-dimensions) - [Google Ads](/google-ads-metrics-and-dimensions) - [Shopify](/shopify-metrics-and-dimensions) - [Google Analytics 4](/ga4-metrics-and-dimensions) - [Tiktok Ads](/tiktok-ads-metrics-and-dimensions) - [Reddit Ads](/reddit-ads-metrics-and-dimensions) - [Linkedin Ads](/linkedin-ads-metrics-and-dimensions) - [Amazon Ads](/amazon-ads-metrics-and-dimensions) - [Klaviyo](/klaviyo-metrics-and-dimensions) - [Microsoft/Bing Ads](/bing-ads-metrics-and-dimensions) - [Snapchat Ads](/snapchat-ads-metrics-and-dimensions) - [Instagram Insights](/instagram-insights-metrics-and-dimensions) - [Google Search Console](/google-search-console-metrics-and-dimensions) - [Facebook Insights](/facebook-page-insights-metrics-and-dimensions) - [Amazon Seller](/amazon-seller-metrics-and-dimensions) - [WooCommerce](/woocommerce-metrics-and-dimensions) - [Pinterest Ads](/pinterest-ads-metrics-and-dimensions) - [LinkedIn Pages](/linkedin-pages-metrics-and-dimensions) - [Google My Business](/google-my-business-metrics-and-dimensions) - [YouTube Analytics](/youtube-analytics-metrics-and-dimensions) - [Google Trends](/gtrends-metrics-and-dimensions) - [Apple Search Ads](/apple-search-ads-metrics-and-dimensions) - [HubSpot](/hubspot-metrics-and-dimensions) - [Twitter Ads](/x-ads-metrics-and-dimensions) - [TikTok Organic](/tiktok-organic-metrics-and-dimensions) [Home](/)[Integrations](/integrations)[Twitter Ads Reporting Tool](/x-ads-reporting-tool)Twitter Ads Metrics and Dimensions # Twitter Ads Metrics and Dimensions Filter by Field GroupPerformanceClicks (more)VideoEngagementsTimeAccountCampaignAd GroupAdFilter by TypeMETRICDIMENSION Field group Field Type Data type Description Performance Amount spent METRIC MICRO\_CURRENCY The estimated total amount of money you've spent on your campaign, ad set or ad Performance Billed engagements METRIC INTEGER Total number of billed engagements for your ad Performance Clicks METRIC INTEGER The number of clicks Performance Likes METRIC INTEGER The number of people who liked your ad by clicking the heart button Performance Impressions METRIC INTEGER The amount of impressions for an ad Performance CTR METRIC RATIO The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) Performance Tweets posted METRIC INTEGER Total number of tweets posted, including quote tweets and tweets created with conversational cards Performance Retweets METRIC INTEGER The number of people that retweeted your ad by clicking the retweet button Performance Replies METRIC INTEGER The number of people that replied to your ad Performance Follows METRIC INTEGER Total number of followers generated from your tweet Performance Unfollows METRIC INTEGER The number of unfollows Performance CPC METRIC CURRENCY The average amount of money you have spent on a click Performance CPM METRIC CURRENCY The average amount of money you have spent per 1,000 impressions Performance Cost per app clicks METRIC CURRENCY Total spend divided by the number of app clicks, including earned Performance Cost per follows METRIC CURRENCY Total spend divided by the number of follows generated from your tweet Clicks (more) App clicks METRIC INTEGER Total number of clicks to install or open your app. This includes earned clicks that you're not billed for Clicks (more) App clicks rate METRIC RATIO Total number of app clicks divided by impressions Clicks (more) Link clicks METRIC INTEGER The number of clicks on links within your ad on X Clicks (more) Cost per link click METRIC CURRENCY Total spend divided by the number of link clicks Clicks (more) URL clicks (deprecated) METRIC INTEGER This is the number of ad expansions divided by the number of times your ad is shown Video Video views METRIC INTEGER The number of times your video ad was viewed Video Video views at 25% METRIC INTEGER The number of video views at 25% completion Video Video views at 50% METRIC INTEGER The number of video views at 50% completion Video Video views at 75% METRIC INTEGER The number of video views at 75% completion Video Video views at 100% METRIC INTEGER The number of video views at 100% completion Engagements Engagements METRIC INTEGER Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for Engagements Engagement rate METRIC RATIO Tweet engagements divided by impressions. This helps you understand the rate of engagements with your ad Engagements Card engagements METRIC FLOAT Total number of card engagements Time Year DIMENSION YEAR Group results by year Time Year month DIMENSION YEARMONTH Group results by Year and month, e.g., 2023-Jan Time Year month number DIMENSION YEAR\_MONTH\_NUMBER Group results by Year and month number, e.g., 2023-01 Time Month DIMENSION MONTH\_NAME Group results by Month of the year, e.g., January Time Month number DIMENSION MONTH Month number in the range 1-12 Time Week number(sun - sat) DIMENSION WEEK\_NUMBER Group results by Week as defined as Sunday through Saturday, and represented by the date of Sunday. Formatted as yyyy-MM-dd Time Week start date(sun - sat) DIMENSION WEEK\_START\_DATE Start date of the week. Formatted as yyyy-MM-dd. Week starts on Sunday Time Week number(mon - sun) DIMENSION WEEK\_ISO\_NUMBER Group results by Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd Time Week start date(mon - sun) DIMENSION WEEK\_ISO\_START\_DATE Start date of the week. Formatted as yyyy-MM-dd. Week starts on Monday Time Date DIMENSION DATE Group results by Date Account Account name DIMENSION STRING The ad account name Account Account ID DIMENSION STRING The unique ID for the ad account Account Account timezone DIMENSION STRING The timezone of the ad account Account Account country code DIMENSION STRING The country code of the ad account Account Account approval status DIMENSION STRING The approval status of the ad account Account Account industry type DIMENSION STRING The industry type of the ad account Account Account created date DIMENSION DATETIME The date at which the account was created Account Account updated date DIMENSION DATETIME The date at which the account was updated Campaign Campaign name DIMENSION STRING The name of the campaign Campaign Campaign ID DIMENSION STRING The unique ID for each campaign Campaign Campaign status DIMENSION STRING The campaign status, with possible values ACTIVE, DRAFT, or PAUSED Campaign Campaign created date DIMENSION DATETIME The date at which the campaign was created Campaign Campaign updated date DIMENSION DATE The date at which the campaign was updated Campaign Campaign currency DIMENSION STRING The currency used for all spend-related metrics and billing Campaign Campaign standard delivery DIMENSION BOOLEAN Whether the campaign paces spend evenly over time (standard delivery) rather than as fast as possible (accelerated delivery) Campaign Campaign total budget DIMENSION MICRO\_CURRENCY The maximum amount you're willing to spend on each campaign for the duration of the campaign Campaign Campaign daily budget DIMENSION MICRO\_CURRENCY The maximum amount you're willing to spend on each campaign on average per day Campaign Campaign budget optimization DIMENSION STRING Type of the campaign budget optimization. Possible values - CAMPAIGN and LINE\_ITEM Ad Group Ad group name DIMENSION STRING The name of the Ad group Ad Group Ad group ID DIMENSION STRING The ID of the Ad group Ad Group Ad group status DIMENSION STRING The ad group status, with possible values ACTIVE, DRAFT, or PAUSED Ad Group Ad group start date DIMENSION DATE The date at which the ad group started Ad Group Ad group end date DIMENSION DATE The date at which the ad group ended Ad Group Ad group created date DIMENSION DATETIME The date at which the ad group created Ad Group Ad group updated date DIMENSION DATETIME The date at which the ad group updated Ad Group Ad group objective DIMENSION STRING The objective of the Ad group Ad Group Ad group goal DIMENSION STRING The optimization setting used for this ad group Ad Group Ad group product type DIMENSION STRING The product type of the ad group Ad Group Ad group bid amount DIMENSION MICRO\_CURRENCY The bid amount set for the ad group Ad Group Ad group total budget DIMENSION MICRO\_CURRENCY The maximum amount you are willing to spend on the ad group, for the duration of the ad group flight length. Formerly called line item total budget Ad Group Ad group advertiser domain DIMENSION STRING The domain of the advertiser Ad Group Primary web event tag DIMENSION STRING The primary web event tag used to track conversions for the ad group Ad Ad ID DIMENSION STRING The ID of the Ad Ad Tweet ID DIMENSION STRING The ID of the tweet Ad Ad status DIMENSION STRING The status of the ad Ad Ad created date DIMENSION DATETIME The ad created date Showing 74 results