Supermetrics vs Funnel: #1 Amazing Data Reporting Tools Comparison

The Ultimate Data Reporting Tools side-by-side Comparison

Reporting tool

What is a Reporting tool, and why do i need it?

If you’re like most businesses, data is everywhere, but monitoring them is a challenge. A reporting tool is an answer, but deciding how to choose one isn’t easy.

Basically, at the core, all reporting tools help marketers pull data from any source, but what differentiates them are factors like how conveniently does the tool work? the amount you’re going to spend on the tool, the value of support the company offers you, the number of data source integrations, the number of customization options you get, and finally what customers feel about the tool.

To help, we’ve compared Supermetrics, Funnel and Two Minute Reports on key factors mentioned above, so you can make an informed decision that fits your needs.

Our comparison is for users who are looking for Self Serving reporting for their marketing reports. This means they need to work faster, with zero need for coding or developer team support. The best reporting tool, create reports faster with zero maintenance costs. We also look at how the tools compare in fetching data in real-time without any delay.

How do the features compare?

Feature Comparison         
Starter Plan≈$112$399$5
Ease of Use
Hourly Refresh
Daily Refresh
Send reports inline email’s body
Email PDF, Excel Sheet as Attachment
Email Reports Automatically on Schedule
Works inside Google sheets
Customization options
Data Source Integrations
Free Trial14 Days14 days, can be extended till you feel comfortable with the tool
Predefined templates
Learning Curve
Help & supportSupport ForumsChatCall, Chat, Email
Query Management
Data Source Management
Team Collaboration

How convenient is it, to get your work done?

Supermetrics provides the user with a  sidebar in google sheets. The sidebar helps you monitor all your marketing data and insights without having to move out of the spreadsheet. On the downside, the user interface is very old-styled. To fetch the necessary data, the user is required to input a large number of clicks.

Funnel has a unique enterprise reporting tool. It has its own application. You have to log in to the application and set up your accounts and data sources. This makes it inconvenient to see any immediate changes that you make. You are forced to use two applications side by side to create meaningful reports.

Funnel’s application fetches the data from all add accounts. The data is then exported to spreadsheets separately.

Two Minute Reports provides users with a modern easy to use interface. TMR’s sidebar is within the spreadsheet. TMR allows you to get users jobs done in a matter of clicks, without having to move out anywhere from the spreadsheet.

Two Minute Reports helps small to medium scale companies easily self-set up the tool, with zero coding knowledge. TMR does not require any maintenance and is updated more frequently than other reporting tools.

How friendly is the tool?

Supermetrics’ sidebar provides a variety of features. A lot of those features are hidden and are difficult to figure out. The user will have to spend a lot of time understanding the tool.

In Supermetrics, to duplicate a report, the user is redirected to many pages before the duplication is completed.

Funnel, unlike others, is not a web reporting tool. Funnel provides the users with an application. Users are required to switch back and forth to generate a meaningful report.

Two Minute Reports has a handy sidebar like supermetrics. Learning about the tool is super easy, barely an inconvenience. Duplicating reports with TMR can be done in a blip, without having to redo the whole report. Two Minute Reports also provides users with the option to collaborate as a team.

The following screenshots show how to duplicate reports, in Supermetrics, Funnel, Two Minute Reports.

The following screenshot is the comparison of query management for Supermetrics and Two Minute Reports.

The following screenshot is the comparison of data source management for Supermetrics and Two Minute Reports.

The following screenshot is the comparison of the template gallery for Supermetrics and Two Minute Reports.

How does the company support you?

Supermetrics provides users with a support forum. It is provided with written articles to help users find solutions to their problems. Supermetrics also has a ticket system. In this system you have to raise a query, an assistant will reach out to the user’s email.

Funnel has a chat system on its web page. A person will assist you as quickly as possible when you post your query. Funnel also provides users with the classic email support system.

Two Minute Reports provides users with the option of chat, email, and direct call-in support. The user can choose whichever method works best for them.

Two Minute Reports provides you with not just the software reporting tool.

  • The user also gets timely free services,
  • Team training to help understand the tool better,
  • Helps you create custom reports that suit your need.
  • Users can request additional metrics/dimensions that they may additionally require,
  • Users are also helped to set up the tool with onboarding calls.
  • All this and more at no extra cost!

Do you get all the necessary data source integrations?

Supermetrics and funnel provide users with a varied number of data sources. The numbers vary according to the plan user selects. Additional data sources or users cannot be added for basic plans. On both platforms, users get unlimited data source accounts and additional users only in enterprise plans.

In Two Minute Reports, users are given the option to add additional users and data source accounts as per the user’s need.

Supermetrics has over 60 data sources for users to choose from. A handful of these data sources can be connected to the spreadsheet to generate a report.

Funnel has a whooping 150+ data sources, from which users can select.

Two Minute Reports supports all major data sources. Many more data source integrations are yet to come.

How do the templates compare?

Supermetrics templates are generic. The templates designed by supermetrics, store all the data queries within the spreadsheet. Users should be careful. If the queries are accidentally deleted, they are not recoverable.

Funnel does not provide any pre-defined templates. Funnel mainly concentrates on ETL(Extract, Transform and Load), which requires help from the development team to fully implement.

Two Minute Reports offers users a variety of well-crafted templates. The templates cover all major ad generating platforms. Users can choose from the templates that will perfectly suit their needs.

Two Minute Reports’ templates are more interactive and easy to represent data when compared to Supermetrics. Funnel does not provide any pre-defined templates, so it’s not possible to compare them.

What do users say?

Reviews are an essential part when it comes to selecting the perfect tool. A company shouldn’t be the only one to tell their tool is awesome, what users say will be the final deciding factor for how the tool really works. Here’s what people feel about all three of those.

Optimal pricing for your use?

Users would never want to pay anything more than for what they use, here is a tabulation of prices comparing all the three reporting tools, hope this will be useful.

?️Pricing Details      
Starter Plan€99(≈$113)$399$5
Add Additional User LimitedUnlimited
Add Additional AccountsLimitedUnlimited
Daily Refresh Cost€199(≈$226)$399$5
Hourly Refresh CostEnterprise plans only$49
Unlimited Users & Data Sources Cost Enterprise plans only $999$49


Supermetrics is the most popular reporting platform. Being there for many years, it provides a large pool of data sources. But lately, it is losing relevance with its old school interface and monster pricing. With much better features and affordable pricing, marketing agencies and brands are moving towards better alternatives. For loyal Supermetrics users, it may be time to give the alternatives a try for they provide more advanced features and are more suitable for the modern era.

Funnel‘s main target audience is large scale companies and so it majorly promotes ETL. And therefore it needs support from the development team to be fully set up and maintained. By this approach, they miss the mark of being a self-service tool for small to medium companies. Also, in our analysis, we found that advanced metrics that were easily available in the other two were difficult to find and only high-level metrics were available in Funnel. Now Funnel might be suitable for large enterprises that play with tons of data for their data warehouse set up for in house analytics teams.

Two Minute Reports differentiates itself from the others by really catering to the needs of small and medium scale companies of the New Age. Now there’s more than one reason to opt for TMR beyond their competitive pricing. The amazing customer support and great user experience with advanced features make them more suitable for the Self Service needs of marketers. If you are a hardcore marketer or someone new in the block, TMR provides a balanced set of advanced features and user experience for you to excel in your work.

Getting started is super easy

Set up your account in no time!

Want to know how we compare to our peers

check out our peer comparison articles for

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