Less manual reporting work
Automated data consolidation reduces the need to pull metrics from multiple platforms and compile them manually, giving the team more time for strategy.
Ecommerce customer story
How Astronaut Party Inc. Tracks Ecommerce KPIs Across Multiple Brands
Two Minute Reports brings Astronaut Party Inc.'s ecommerce and marketing data together, helping the team monitor KPIs across multiple brands, analyze customer segments, and make informed business decisions.
No credit card required. 14-day free trial.
THE CUSTOMER
Meet Astronaut Party Inc.
A San Francisco-based ecommerce growth agency and brand incubator that manages multiple Shopify and Amazon-based brands.
- Industry
- Ecommerce growth agency & brand incubation
- Location
- San Francisco, CA
- Customer
- Lukas Snelling, Founder
- Use case
- Multibrand ecommerce reporting and KPI tracking
- Data sources
Key result
How reporting changed across the brands
- KPI visibility
- Before: Limited, not dailyWith TMR: Daily reports
- Data collection
- Before: Manual spreadsheetsWith TMR: Automated
- Brand performance
- Before: Scattered across platformsWith TMR: One central view
Every brand, dailyKPI reviews across Shopify and Amazon brands
Based on how Astronaut Party Inc. describes its reporting workflow.
BEFORE TMR & AFTER TMR
From fragmented data to centralized reporting
Before
Challenges
- Marketing and sales data scattered across Shopify, Amazon, and other platforms
- Time-consuming, error-prone data collection and spreadsheet consolidation
- No central view of performance across multiple brands and revenue streams
- Limited visibility into daily KPIs and changing business results
- Limited real-time visibility, slowing the team's ability to respond to changing performance
With Two Minute Reports
Solutions
- Pull the latest metrics from Shopify, Amazon, and other connected platforms into Google Sheets and Google Data Studio.
- Automate recurring reports to reduce manual data collection and consolidation.
- Use custom dashboards to monitor brand and marketplace KPIs daily.
- Analyze new and returning customers with ecommerce reporting templates to understand how promotions affect each segment.
- Create custom reports aligned with each brand’s specific goals.
- Get support from the TMR team to resolve API connection challenges.
THE BUSINESS VALUE
What changed for Astronaut Party Inc. with Two Minute Reports
Spot underperforming KPIs sooner
Regularly updated reports help the team identify off-track metrics and decide where to take action.
Optimize promotions with customer data
Analyzing new and returning customers helps the team understand promotion results and make adjustments that support revenue growth and lower acquisition costs.
THE NEW RHYTHM
How the team tracks multiple ecommerce brands
Astronaut Party uses daily reporting to monitor its brands, review key metrics, and decide where business or marketing changes may be needed.
- Every day
Review brand KPIs
Use daily reports to track key metrics across marketplaces and understand how each brand is performing.
- Across revenue streams
Consolidate brand data
Bring Shopify, Amazon, and marketing data together for a complete view of results.
- For each brand
Track relevant metrics
Create custom reports that reflect each brand's goals instead of relying on the same reporting setup for every business.
- When promotions run
Compare customer segments
Analyze new and returning customers to understand how promotions perform across different audience groups.
- When KPIs change
Take informed action
Use updated reports to identify changes in key metrics and decide where a brand needs attention.
TMR allows us to produce reports on a daily basis that show us how all of our brands are performing across the marketplace and KPIs. This allows us to quickly take action to support these businesses and deliver better results.
WHY IT SCALES
Custom reports for every brand. One reporting workflow.
Astronaut Party uses TMR's platform integrations and reporting customization to build reports around the needs of different brands, without relying on a one-size-fits-all approach.
- One workflow
- Brand A
- Brand B
- Brand C
- + more
“We love the visibility and customization of metrics TMR allows us. It's allowed us to create custom reports for every brand we work with and align towards clear goals.”
THE OUTCOME
Better visibility across brands. More informed decisions.
By automating data consolidation and tracking KPIs through daily reports, Astronaut Party Inc. has reduced manual reporting work and improved visibility across its ecommerce brands. The team can identify underperforming metrics sooner, analyze customer segments to optimize promotions, and use tailored reports to guide business decisions.
Simplify reporting across your ecommerce brands
Bring data from multiple platforms into one reporting workflow. Automate recurring reports, track the metrics that matter to each brand, and make informed decisions with Two Minute Reports.
No credit card required. 14-day free trial.