Goals & Budget Tracking
Set Goals. Prove Your Agency's Impact.
Show clients exactly where their budget is going and how close every campaign is to hitting its target, with real-time goal tracking built for agencies.
Show clients exactly where their budget is going and how close every campaign is to hitting its target, with real-time goal tracking built for agencies.
Agencies that report on goals retain clients longer. Give every stakeholder a clear, shared picture of what success looks like and how close you are to it.
Set your goals and watch how close you are to achieving them.
Build client-ready reports that clearly show goal progress and key milestones.
Set spend targets, track daily pacing, and get ahead of overruns before they happen.
Keep your clients' budget on track and aligned with their goals.
No engineering, no complex setup. Just connect your accounts and start setting goals in a few simple steps.
Connect your data sources and map each account to the right client from a single workspace. Supports Google Ads, Meta, LinkedIn, TikTok, and 19+ more integrations.
From custom goal metrics to budget pacing, trend analysis, and projections, all live in one place.
Create goals tied to the metrics that matter most to each client, conversions, ROAS, impressions, leads, and watch progress build in real time. Custom goal metrics mean you only report what actually matters.
Learn how goal tracking works
When setting up a goal, choose the time period that works best, monthly, quarterly, or annually. All your results are tracked and displayed in one place, giving you and your clients a clear and consistent view of progress.
See reporting views
Set monthly or campaign-level budget targets and track pacing every single day. Get ahead of overspend and underspend with visual alerts that surface issues early, so your clients never have to bring it up first, and you always stay in control.
Explore budget pacing
Every campaign is different and your goals should reflect that. Set recurring goals for ongoing long-term tracking or one-time goals for fixed campaigns with custom start and end dates, so your reporting always fits exactly how each client works.
Learn about goal types
Trend lines across all your goals give you a bigger picture of how your campaigns are performing. See whether a campaign is accelerating, plateauing, or needs attention, so you always know where things stand. Stay ahead of client conversations, spot issues early, and walk into every meeting with the right answers.
See trend analysis
Telling a clear story with your client's data makes reporting more meaningful. Combining goal progress with budget insights shows clients exactly what was spent, what was achieved, and the value your agency delivered.
Explore budget insights
Projections use current pacing data to forecast end-of-period results for every goal and budget. Walk into client calls with confidence and flag potential shortfalls early enough to actually do something about them.
Learn about projectionsStop monitoring budgets manually across dozens of campaigns and clients. Automate the hard parts so nothing slips through the cracks.
Set hard spending limits for each campaign and always know exactly where your budget stands before it becomes a problem.
View and manage all your client budgets across every platform in one organised dashboard. No more jumping between accounts to check where things stand.
Plan your budget targets so every campaign starts with a clear spending plan and no surprises down the line.
Create custom budgets for any campaign, cycle length, or time period. Set budget targets that match exactly how each client plans and spends.
“Two Minute Reports changed how we run client reviews. Goal tracking used to take hours each week, now it's all automated and our clients can see exactly where every dollar is going. Retention has genuinely improved since we started using it.”
Goals & Budget is just one piece. Two Minute Reports is a complete reporting stack for modern marketing agencies.
Your automated reports load in under 5 seconds and reach clients instantly, backed by 99.9% uptime you can rely on.
Learn moreDeliver reports, dashboards, and emails under your own branding, so your agency stays front and center with every client update.
Learn moreSet up reports once and deliver them on time, automatically. Get alerted instantly if any automation fails, so nothing slips through.
Learn moreGet notified when refresh fails across blended sources, ensuring your cross-channel insights are always up-to-date.
Learn moreCatch issues like query failures or refresh errors before your clients do, and ensure every report is complete and reliable.
Learn moreMap data sources to the right clients, automate delivery, and ensure every report reaches the right stakeholder on time.
Learn moreCreate client-specific dashboards that are structured, branded, and built to clearly communicate performance.
Learn moreGoal and budget tracking lets you set targets, monitor pacing, and prove campaign impact with every client report.
Learn moreEffortlessly connect and automate data collection from all your sources within minutes. Retrieve important marketing data tailored to your needs.
Built by marketers. Built for marketers.
