20+ Advertising (PPC) Reporting Templates every Marketer Needs

By Two Minute Reports - February 23, 2024

We're thrilled to offer you an extensive collection of over 20+ PPC reporting templates, perfect for marketers who wish to instantly craft reports and dashboards without the hassle of coding. Whether you're looking to analyze your campaigns on Facebook Ads, Google Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Microsoft/Bing Ads, Pinterest Ads, Apple Search Ads, or Amazon Ads, our templates are here to simplify your life. Best of all, these user-friendly ads reporting templates require no proprietary tools; they're fully compatible with Google Sheets and Looker Studio, ensuring your data remains with you. Plus, if you're searching for a ppc report sample to get started, you've come to the right place. Our templates are designed to make your reporting process as smooth and efficient as possible.

Google Sheets Templates

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Looker Studio Templates

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In conclusion, our ad campaign report template collection is the ultimate toolkit for seamlessly evaluating your PPC efforts. With everything you need to generate a comprehensive ppc campaign report at your fingertips, you're well-equipped to measure success and make informed decisions. Whether you're a beginner seeking a straightforward ppc report example or an experienced marketer aiming to delve deeper into your campaign analytics, our templates offer the flexibility and ease of use to meet all your reporting needs. Dive into our resources today and elevate your advertising strategy to new heights.


How do I create a PPC report?

To craft a PPC report, integrate your PPC platform with Two Minute Reports in Google Sheets or Looker Studio. Automatically import crucial metrics such as clicks, impressions, cost, conversion rate, and a lot more. Utilize the tool's capabilities to sort and visualize the data with charts or graphs for clarity. Summarize the key findings and suggest actionable steps for improvement, ensuring the report meets the goals of its intended audience, whether it's for an internal review or a client briefing.

How do I Create a ppc reporting template?

To create a PPC reporting template, start by identifying key metrics relevant to your goals, such as clicks, impressions, CTR, CPC, and conversion rate. Use a spreadsheet or dashboard tool like Google Sheets or Looker Studio for easy data manipulation and visualization. Include sections for campaign performance overview, budget tracking, and ROI analysis. Customize the template to reflect your specific objectives, ensuring it's user-friendly for regular updates and analysis. Additionally, you can leverage all of the PPC reporting templates we have designed specifically for Google Sheets and Looker Studio to streamline your reporting process.

How do you write a PPC report?

To write a PPC report, start by summarizing key performance indicators (KPIs) such as clicks, impressions, click-through rate (CTR), conversion rate, and cost per acquisition (CPA). Include a comparison to previous periods to highlight trends. Visualize data with charts or graphs for clear insights. Lastly, provide analysis and actionable recommendations based on the data to improve future PPC campaigns.

What is an example of PPC advertising?

An example of PPC (Pay-Per-Click) advertising includes platforms like Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads. Each platform offers unique targeting options based on user demographics, interests, and online behavior, allowing businesses to tailor their advertising efforts. Specifically, Facebook Ads allows for highly detailed targeting based on user data like interests, behaviors, and connections, making it ideal for building brand awareness and engagement. On the other hand, Google Ads focuses on targeting users based on their search queries, offering businesses a way to capture intent and drive conversions by appearing at the top of search engine results.

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