HomeIntegrationsFacebook Ads Reporting ToolFacebook Ads Metrics and Dimensions

Facebook Ads Metrics and Dimensions

Field group	Field	Type	Data type	Description
Performance	Clicks	METRIC	INTEGER	The number of clicks on your ads. It counts multiple types of clicks on your ad, including certain types of interactions with the ad container, links to other destinations, and links to expanded ad experiences.
Performance	Reach	METRIC	INTEGER	The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people
Performance	Impressions	METRIC	INTEGER	The number of times your ads were on screen
Performance	Actions	METRIC	INTEGER	The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
Performance	Conversions	METRIC	INTEGER	The total number of conversions attributed to your ads, including contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe.
Performance	Conversion Values	METRIC	FLOAT	The total value of all conversions attributed to your ads, including contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe.
Performance	Action values	METRIC	FLOAT	The total value of all conversions attributed to your ads.
Performance	Purchase (ROAS) (all)	METRIC	FLOAT	The total return on ad spend (ROAS) from purchases across all channels. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
Performance	Purchase (ROAS) (all) (Collab ads)	METRIC	FLOAT	Total return on ad spend (ROAS) from purchases of items shared between Brand and Retailer
Performance	Purchase (ROAS) (Website) (Collab ads)	METRIC	FLOAT	Total return on ad spend (ROAS) from website purchases of items shared between Brand and Retailer.
Performance	Purchase (ROAS) (Mobile) (Collab ads)	METRIC	FLOAT	The total return on ad spend (ROAS) from mobile app purchases of items shared between Brand and Retailer.
Performance	Frequency	METRIC	FLOAT	The average number of times each person saw your ad
Performance	Quality ranking	METRIC	STRING	Ad's perceived quality compared with ads competing for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
Performance	Engagement Rate Ranking	METRIC	STRING	Ad's expected engagement rate compared with ads competing for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
Performance	Conversion Rate Ranking	METRIC	STRING	Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
Performance	Quality score (deprecated)	METRIC	FLOAT	Ad's perceived quality compared with ads competing for the same audience
Performance	Engagement Rate Ranking score (deprecated)	METRIC	FLOAT	Ad's expected engagement rate compared with ads competing for the same audience
Performance	Conversion Rate Ranking score (deprecated)	METRIC	FLOAT	Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience
Cost	Amount spent	METRIC	CURRENCY	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.
Cost	Amount spent (social)	METRIC	CURRENCY	The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this).
Cost	CPP	METRIC	CURRENCY	The average cost to reach 1,000 people.
Cost	CPM	METRIC	CURRENCY	The average cost for 1,000 impressions.
Cost	CPC	METRIC	CURRENCY	The average cost for each click (all).
Cost	Cost Per any Action	METRIC	CURRENCY	The average cost of any action like like, post save, click, etc.
Cost	Cost per conversion	METRIC	CURRENCY	The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe.
Cost	Cost per thruplay	METRIC	CURRENCY	The average cost for each ThruPlay.
Cost	Cost per unique click (all)	METRIC	CURRENCY	The average cost for each unique click (all).
Cost	CPC (link)	METRIC	CURRENCY	The average cost of each link click.
Cost	Cost per unique link click	METRIC	CURRENCY	The average cost of each unique link click
Cost	Cost per outbound click	METRIC	CURRENCY	The average cost for each outbound click.
Cost	Cost per unique outbound click	METRIC	CURRENCY	The average cost for each unique outbound click.
Clicks (more)	Unique clicks	METRIC	INTEGER	The number of people who performed a click (all). This metric is estimated.
Clicks (more)	Link clicks	METRIC	INTEGER	The number of clicks on links to select destinations
Clicks (more)	Link clicks (inline)	METRIC	INTEGER	The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Link clicks use a fixed 1-day-click attribution window.
Clicks (more)	Unique link clicks	METRIC	INTEGER	The number of people who performed a link click. This metric is estimated.
Clicks (more)	Outbound clicks	METRIC	INTEGER	The number of clicks on links that take people off Facebook-owned properties.
Clicks (more)	Unique outbound clicks	METRIC	INTEGER	The number of people who performed an outbound click. This metric is estimated.
Clicks (more)	CTR (all)	METRIC	FLOAT	The percentage of times people saw your ad and performed a click (all).
Clicks (more)	Unique CTR (all)	METRIC	FLOAT	The percentage of people who saw your ad and performed a unique click (all).
Clicks (more)	Links CTR	METRIC	FLOAT	The percentage of time people saw your ads and performed a link click.
Clicks (more)	Outbound CTR	METRIC	FLOAT	The percentage of times people saw your ad and performed an outbound click
Clicks (more)	Unique Links CTR	METRIC	FLOAT	The percentage of times people saw your ad and performed a link click. Links click-through rate uses a fixed 1-day-click attribution window. This metric is estimated.
Clicks (more)	Unique Outbound CTR	METRIC	FLOAT	The percentage of people who saw your ad and performed an outbound click.
Clicks (more)	Estimated Call Confirmation Clicks	METRIC	INTEGER	The estimated number of times that the call button is clicked on a call confirmation dialogue after an ad with a call destination is clicked.
Action / Engagement	Page engagements	METRIC	INTEGER	The number of interactions your page received. This can include likes, comments, shares, and clicks on links and call-to-action buttons.
Action / Engagement	Page likes	METRIC	INTEGER	The number of likes received in your page.
Action / Engagement	Page subscribes	METRIC	INTEGER	The number of people who have subscribed to receive notifications from your facebook page.
Action / Engagement	Post comments	METRIC	INTEGER	The number of comments on the posts.
Action / Engagement	Post engagements	METRIC	INTEGER	The number of interactions on your posts. This can include likes, comments, shares, and clicks on links and call-to-action buttons.
Action / Engagement	Post reactions	METRIC	INTEGER	The number of times people have reacted to your post on your facebook page.
Action / Engagement	Post saves	METRIC	INTEGER	The number of times people have saved your post on your facebook page.
Action / Engagement	Post shares	METRIC	INTEGER	The number of times people have shared your post on your facebook page.
Action / Engagement	Photo views	METRIC	INTEGER	The number of times a photo has been viewed on your facebook page.
Action / Engagement	Event responses	METRIC	INTEGER	The number of people who have responded to an event on a Facebook page
Action / Engagement	Leads (all)	METRIC	INTEGER	All offsite leads plus all On-Facebook leads
Action / Engagement	Leads (messenger & forms)	METRIC	INTEGER	On-Facebook leads coming from Messenger and Instant Forms
Action / Engagement	Leads (On Facebook)	METRIC	INTEGER	All On-Facebook Leads
Action / Engagement	App Installs (all)	METRIC	INTEGER	The estimated completed app installs across all channels
Action / Engagement	Add to cart (all)	METRIC	INTEGER	The estimated added to carts across all channels
Action / Engagement	Initiated Checkouts (all)	METRIC	INTEGER	The estimated checkouts across all channels
Action / Engagement	Purchases (all)	METRIC	FLOAT	The estimated purchases across all channels
Action / Engagement	On-Facebook purchases	METRIC	FLOAT	The number of purchases made through facebook.
Action / Engagement	On-Facebook purchase value	METRIC	FLOAT	The total value of on-Facebook purchase conversions.
Action / Engagement	Purchases (offline)	METRIC	FLOAT	The number of purchases made in a physical store or through other offline channels that are attributed to a facebook ad campaign.
Action / Engagement	On-Facebook workflow completion	METRIC	INTEGER	On-Facebook Workflow Completions
Action / Engagement	Registrations (all)	METRIC	INTEGER	The estimated registrations across all channels.
Action / Engagement	Application submits (all)	METRIC	INTEGER	The number of applications that are submitted through all channels.
Action / Engagement	Application submits (website)	METRIC	INTEGER	The number of applications that are submitted through a website.
Action / Engagement	Application submits (mobile app)	METRIC	INTEGER	The number of applications that are submitted through a mobile app.
Action / Engagement	Application submits (offline)	METRIC	INTEGER	The number of applications that are submitted through offline channels.
Action / Engagement	Application submits (facebook)	METRIC	INTEGER	The number of applications that are submitted through Facebook.
Action / Engagement	Appointments Scheduled (all)	METRIC	INTEGER	The number of appointments that are scheduled through all channels.
Action / Engagement	Appointments Scheduled (website)	METRIC	INTEGER	The number of appointments that are scheduled through a website.
Action / Engagement	Appointments Scheduled (mobile app)	METRIC	INTEGER	The number of appointments that are scheduled through a mobile app.
Action / Engagement	Appointments Scheduled (offline)	METRIC	INTEGER	The number of appointments that are scheduled through offline channels.
Action / Engagement	Trials Started (all)	METRIC	INTEGER	The number of trials that are started through all channels.
Action / Engagement	Trials Started (website)	METRIC	INTEGER	The number of trials that are started through a website.
Action / Engagement	Trials Started (mobile app)	METRIC	INTEGER	The number of trials that are started through a mobile app.
Action / Engagement	Trials Started (offline)	METRIC	INTEGER	The number of trials that are started through offline channels.
Action / Engagement	Location Searches (total)	METRIC	INTEGER	The number of location searches that are conducted through all channels.
Action / Engagement	Location Searches (website)	METRIC	INTEGER	The number of location searches that are conducted through a website.
Action / Engagement	Location Searches (mobile app)	METRIC	INTEGER	The number of location searches that are conducted through a mobile app.
Action / Engagement	Location Searches (offline)	METRIC	INTEGER	The number of location searches that are conducted through offline channels.
Action / Engagement	Donations (all)	METRIC	INTEGER	The number of donations that are made through all channels.
Action / Engagement	Donations (website)	METRIC	INTEGER	The number of donations that are made through a website.
Action / Engagement	Donations (mobile app)	METRIC	INTEGER	The number of donations that are made through a mobile app.
Action / Engagement	Donations (offline)	METRIC	INTEGER	The number of donations that are made through offline channels.
Action / Engagement	Products Customized (all)	METRIC	INTEGER	The number of products that are customized through all channels.
Action / Engagement	Products Customized (website)	METRIC	INTEGER	The number of products that are customized through a website.
Action / Engagement	Products Customized (mobile app)	METRIC	INTEGER	The number of products that are customized through a mobile app.
Action / Engagement	Products Customized (offline)	METRIC	INTEGER	The number of products that are customized through offline channels.
Action / Engagement	Contacts (all)	METRIC	INTEGER	The number of contacts that are made through all channels.
Action / Engagement	Contacts (website)	METRIC	INTEGER	The number of contacts that are made through a website.
Action / Engagement	Contacts (mobile app)	METRIC	INTEGER	The number of contacts that are made through a mobile app.
Action / Engagement	Contacts (offline)	METRIC	INTEGER	The number of contacts that are made through offline channels.
Action / Engagement	Content Views (all)	METRIC	INTEGER	The estimated content viewed across all channels.
Action / Engagement	Levels Achieved (all)	METRIC	INTEGER	The estimated Levels Achieved across all channels.
Action / Engagement	Achievements Unlocked (all)	METRIC	INTEGER	The estimated Achievements Unlocked across all channels.
Action / Engagement	App Activations (all)	METRIC	INTEGER	The estimated App Activations across all channels.
Action / Engagement	Ratings Submitted (all)	METRIC	INTEGER	The estimated Ratings Submitted across all channels.
Action / Engagement	Credit Spends (all)	METRIC	FLOAT	The estimated Credit Spends across all channels.
Action / Engagement	Tutorials Completed (all)	METRIC	INTEGER	The estimated Tutorials Completed across all channels.
Action / Engagement	Searches (all)	METRIC	INTEGER	The estimated Searches across all channels.
Action / Engagement	Check-ins	METRIC	INTEGER	The number of times people have checked in to a location using Facebook
Action / Engagement	Subscriptions	METRIC	INTEGER	The number of people who have subscribed to a page or profile on facebook.
Action / Engagement	Website subscriptions	METRIC	INTEGER	The number of people who have subscribed to receive notifications or updates from a website through facebook.
Action / Engagement	Mobile app subscriptions	METRIC	INTEGER	The number of people who have subscribed to receive notifications or updates from a mobile app.
Action / Engagement	Offline subscriptions	METRIC	INTEGER	The number of subscriptions that are attributed to a facebook ad campaign, but that take place offline in a physical location or through other offline channels.
Action / Engagement	Phone number clicks (On Facebook)	METRIC	INTEGER	The number of times your phone number or Call Now button was clicked.
Action / Engagement	Phone calls placed	METRIC	INTEGER	The number of times that a phone call was made to your business from an action taken on an ad
Action / Engagement	Phone calls placed (20s)	METRIC	INTEGER	The number of times that phone calls placed resulted in successful connections lasting at least 20 seconds
Action / Engagement	Phone calls placed (60s)	METRIC	INTEGER	The number of times that phone calls placed resulted in successful connections lasting at least 60 seconds
Action / Engagement	Get directions clicks (On Facebook)	METRIC	INTEGER	The number of times your address or the Get Directions button was clicked.
Conversions Value	Purchases value (offline)	METRIC	FLOAT	The total value of purchases made in a physical store or through other offline channels that are attributed to a facebook ad campaign.
Conversions Value	Purchases value (all)	METRIC	FLOAT	The total value of the purchases made.
Conversions Value	Subscribe value (total)	METRIC	CURRENCY	The total value of subscribe conversions.
Conversions Value	Subscribe value (website)	METRIC	CURRENCY	The total value of subscribe conversions that occurred on your website.
Conversions Value	Subscribe value (mobile)	METRIC	CURRENCY	The total value of subscribe conversions on your mobile app.
Conversions Value	Subscribe value (offline)	METRIC	CURRENCY	The total value of subscribe conversions that occurred offline.
Conversions Value	Donation value (total)	METRIC	CURRENCY	The total value of donate conversions.
Conversions Value	Donation value (website)	METRIC	CURRENCY	The total value of donate conversions that occurred on your website.
Conversions Value	Donation value (on facebook)	METRIC	CURRENCY	The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger).
Conversions Value	Donation value (mobile)	METRIC	CURRENCY	The total value of donate conversions that occurred on your mobile app.
Conversions Value	Donation value (offline)	METRIC	CURRENCY	The total value of donate conversions that occurred offline.
Action / Engagement cost	Cost per page engagement	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of page engagements it receives.
Action / Engagement cost	Cost per link click	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of link clicks it receives.
Action / Engagement cost	Cost per page like	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of likes that it receives on a facebook page.
Action / Engagement cost	Cost per post comment	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of comments that it receives on a post.
Action / Engagement cost	Cost per post engagement	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of engagements that it receives on a post
Action / Engagement cost	Cost per post reaction	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of post reactions made.
Action / Engagement cost	Cost per post save	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of post saves.
Action / Engagement cost	Cost per post share	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of post shares.
Action / Engagement cost	Cost per photo view	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of views received on the photos your facebook page.
Action / Engagement cost	Cost per video view	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of view views on your facebook page.
Action / Engagement cost	Cost per event response	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of event responses received.
Action / Engagement cost	Cost per Lead (all)	METRIC	CURRENCY	All offsite leads plus all On-Facebook leads
Action / Engagement cost	Cost per Lead (messenger & forms)	METRIC	CURRENCY	On-Facebook leads coming from Messenger and Instant Forms
Action / Engagement cost	Cost per Lead (On Facebook)	METRIC	CURRENCY	The cost of all On-Facebook Leads
Action / Engagement cost	Cost per App Install (all)	METRIC	CURRENCY	The cost of an estimated completed app install across all channels
Action / Engagement cost	Cost per Add to cart (all)	METRIC	CURRENCY	The cost of an estimated added to cart across all channels
Action / Engagement cost	Cost per Initiated Checkout (all)	METRIC	CURRENCY	The cost of an estimated checkout across all channels
Action / Engagement cost	Cost per Purchase (all)	METRIC	CURRENCY	The cost of an estimated purchases across all channels
Action / Engagement cost	Cost per Purchase (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of purchases made in a physical store or through other offline channels that are attributed to the campaign.
Action / Engagement cost	Cost per Registration (all)	METRIC	CURRENCY	Cost per registration across all channels.
Action / Engagement cost	Cost per Content View (all)	METRIC	CURRENCY	Cost per content viewed across all channels.
Action / Engagement cost	Cost per Level Achieved (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of levels that are achieved in a game or app.
Action / Engagement cost	Cost per Achievement Unlocked (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of achievements that are unlocked in a game or app.
Action / Engagement cost	Cost per App Activation (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of times that an app is activated or downloaded.
Action / Engagement cost	Cost per Rating Submitted (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of ratings that are submitted for a game or app.
Action / Engagement cost	Cost per Credit Spend (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the amount of in-game or in-app credits that are spent.
Action / Engagement cost	Cost per Tutorial Completed (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of tutorials that are completed in a game or app.
Action / Engagement cost	Cost per Search (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of searches that are conducted within a game or app.
Action / Engagement cost	Cost per check-in	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of check-ins that are made at a location.
Action / Engagement cost	Cost per Subscription (all)	METRIC	CURRENCY	The cost of each subscription.
Action / Engagement cost	Cost per Subscription (website)	METRIC	CURRENCY	The cost of each website subscription.
Action / Engagement cost	Cost per Application (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of applications that are submitted through all channels.
Action / Engagement cost	Cost per Application (website)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of applications that are submitted through a website.
Action / Engagement cost	Cost per Application (mobile app)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of applications that are submitted through a mobile app.
Action / Engagement cost	Cost per Application (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of applications that are submitted through offline channels.
Action / Engagement cost	Cost per Application (facebook)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of applications submitted through Facebook.
Action / Engagement cost	Cost per Appointment Scheduled (all)	METRIC	CURRENCY	Cost per Appointment Scheduled all
Action / Engagement cost	Cost per Appointment Scheduled (website)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of appointments that are scheduled through a website.
Action / Engagement cost	Cost per Appointment Scheduled (mobile app)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of appointments that are scheduled through a mobile app.
Action / Engagement cost	Cost per Appointment Scheduled (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of appointments that are scheduled through offline channels.
Action / Engagement cost	Cost per Trial Started (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of trials that are started through all channels.
Action / Engagement cost	Cost per Trial Started (website)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of trials that are started through a website.
Action / Engagement cost	Cost per Trial Started (mobile app)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of trials that are started through a mobile app.
Action / Engagement cost	Cost per Trial Started (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of trials that are started through offline channels.
Action / Engagement cost	Cost per Location Searches (total)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of location searches that are conducted through all channels.
Action / Engagement cost	Cost per Location Searches (website)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of location searches that are conducted through a website.
Action / Engagement cost	Cost per Location Searches (mobile app)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of location searches that are conducted through a mobile app.
Action / Engagement cost	Cost per Location Searches (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of location searches that are conducted through offline channels.
Action / Engagement cost	Cost per Donation (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of donations that are made through all channels.
Action / Engagement cost	Cost per Donation (website)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of donations that are made through a website.
Action / Engagement cost	Cost per Donation (mobile app)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of donations that are made through a mobile app.
Action / Engagement cost	Cost per Donation (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of donations that are made through offline channels.
Action / Engagement cost	Cost per Product Customized (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of products that are customized through all channels.
Action / Engagement cost	Cost per Product Customized (website)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of products that are customized through a website.
Action / Engagement cost	Cost per Product Customized (mobile app)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of products that are customized through a mobile app.
Action / Engagement cost	Cost per Product Customized (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of products that are customized through offline channels.
Action / Engagement cost	Cost per contacts (all)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of contacts that are made through all channels.
Action / Engagement cost	Cost per contacts (website)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of contacts that are made through a website.
Action / Engagement cost	Cost per contacts (mobile app)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of contacts that are made through a mobile app.
Action / Engagement cost	Cost per contacts (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of contacts that are made through offline channels.
Unique Action / Engagement	Unique Page engagements	METRIC	FLOAT	The number of users who have engaged with a Facebook page.
Unique Action / Engagement	Unique Page likes	METRIC	FLOAT	The number of users who have liked a Facebook page.
Unique Action / Engagement	Unique Page subscribes	METRIC	FLOAT	The number of users who have subscribed to receive notifications from a Facebook page.
Unique Action / Engagement	Unique Post engagements	METRIC	FLOAT	The number of users who have engaged with a post on a Facebook page, including actions such as likes, comments, and shares.
Unique Action / Engagement	Unique Post comments	METRIC	FLOAT	The number of users who have commented on a post on a Facebook page.
Unique Action / Engagement	Unique Post reactions	METRIC	FLOAT	The number of users who have reacted to a post on a Facebook page.
Unique Action / Engagement	Unique Post saves	METRIC	FLOAT	The number of users who have saved a post on a Facebook page.
Unique Action / Engagement	Unique Post shares	METRIC	FLOAT	The number of users who have shared a post on a Facebook page.
Unique Action / Engagement	Unique Photo views	METRIC	FLOAT	The number of users who have viewed a photo on a Facebook page.
Unique Action / Engagement	Unique Event responses	METRIC	FLOAT	The number of users who have responded to an event on a Facebook page.
Unique Action / Engagement	Unique landing views	METRIC	FLOAT	Unique Landing Page Views
Unique Action / Engagement	Unique Leads (all)	METRIC	FLOAT	All offsite leads plus all On-Facebook leads
Unique Action / Engagement	Unique Leads (messenger & forms)	METRIC	FLOAT	On-Facebook leads coming from Messenger and Instant Forms
Unique Action / Engagement	Unique Leads (On Facebook)	METRIC	FLOAT	All On-Facebook Leads
Unique Action / Engagement	Unique App Installs (all)	METRIC	FLOAT	The estimated completed app installs across all channels
Unique Action / Engagement	Unique Add to cart (all)	METRIC	FLOAT	The estimated added to carts across all channels
Unique Action / Engagement	Unique Initiated Checkouts (all)	METRIC	FLOAT	The estimated checkouts across all channels
Unique Action / Engagement	Unique Purchases (all)	METRIC	FLOAT	The estimated purchases across all channels
Unique Action / Engagement	Unique Levels Achieved (all)	METRIC	FLOAT	The number of users who have achieved levels in a game or app.
Unique Action / Engagement	Unique Achievements Unlocked (all)	METRIC	FLOAT	The number of users who have unlocked achievements in a game or app.
Unique Action / Engagement	Unique App Activations (all)	METRIC	FLOAT	The number of users who have activated or downloaded an app.
Unique Action / Engagement	Unique Ratings Submitted (all)	METRIC	FLOAT	The number of users who have submitted ratings for a game or app.
Unique Action / Engagement	Unique Credit Spends (all)	METRIC	FLOAT	The number of users who have spent in-game or in-app credits.
Unique Action / Engagement	Unique Tutorials Completed (all)	METRIC	FLOAT	The number of users who have completed tutorials in a game or app.
Unique Action / Engagement	Unique Searches (all)	METRIC	FLOAT	The number of users who have conducted searches within a game or app.
Unique Action / Engagement	Unique Check-ins	METRIC	FLOAT	The number of users who have checked in at a location.
Unique Action / Engagement Cost	Cost per unique page like	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of users who have liked a Facebook page.
Unique Action / Engagement Cost	Cost per unique event response	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of users who have responded to an event on a Facebook page.
Unique Action / Engagement Cost	Cost per unique post engagement	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of users who have engaged with a post on a Facebook page.
Unique Action / Engagement Cost	Cost per unique page engagement	METRIC	CURRENCY	Cost per unique page engagement is a metric that measures the cost of an ad campaign in relation to the number of users who have engaged with a Facebook page.
Unique Action / Engagement Cost	Cost per unique landing view	METRIC	CURRENCY	Landing Page Views
Unique Action / Engagement Cost	Cost per unique Lead (all)	METRIC	CURRENCY	All offsite leads plus all On-Facebook leads
Unique Action / Engagement Cost	Cost per unique Lead (messenger & forms)	METRIC	CURRENCY	On-Facebook leads coming from Messenger and Instant Forms
Unique Action / Engagement Cost	Cost per unique Lead (On Facebook)	METRIC	CURRENCY	All On-Facebook Leads
Unique Action / Engagement Cost	Cost per Unique App Install (all)	METRIC	CURRENCY	The estimated completed app installs across all channels
Unique Action / Engagement Cost	Cost per Unique Add to cart (all)	METRIC	CURRENCY	The estimated added to carts across all channels
Unique Action / Engagement Cost	Cost per Unique Initiated Checkout (all)	METRIC	CURRENCY	The estimated checkouts across all channels
Unique Action / Engagement Cost	Cost per Unique Purchase (all)	METRIC	CURRENCY	The estimated purchases across all channels
Unique Action / Engagement Cost	Cost per Unique Purchase (offline)	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of users who have made purchases in a physical store or through other offline channels that are attributed to the campaign.
Unique Action / Engagement Cost	Cost per Unique On-Facebook purchase	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of users who have made purchases on a Facebook page.
Unique Action / Engagement Cost	Cost per Unique On-Facebook workflow completion	METRIC	CURRENCY	On-Facebook Workflow Completions
Unique Action / Engagement Cost	Cost per Unique Registration (all)	METRIC	CURRENCY	The estimated registrations across all channels.
Unique Action / Engagement Cost	Cost per Unique Content View (all)	METRIC	CURRENCY	The estimated content viewed across all channels.
Unique Action / Engagement Cost	Cost per Unique Check-in	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of users who have checked in at a location.
Collaborative Ads Value	Purchase value (all) (collab ads)	METRIC	FLOAT	The total value of purchases made through all channels as a result of collaborative ads.
Collaborative Ads Value	Purchase value (mobile) (collab ads)	METRIC	FLOAT	The total value of purchases made through mobile channels as a result of collaborative ads.
Collaborative Ads Value	Purchase value (website) (collab ads)	METRIC	FLOAT	Onsite Web app purchase value of collab ads
Collaborative Ads Value	Add to cart value (collab ads)	METRIC	FLOAT	The total value of items added to carts as a result of collaborative ads.
Collaborative Ads Value	Content views value (website) (collab ads)	METRIC	FLOAT	The total value of content views on a website as a result of collaborative ads.
Collaborative Ads Value	Content views value (offsite) (collab ads)	METRIC	FLOAT	The total value of content views on external websites as a result of collaborative ads.
Collaborative Ads Value	Content views value (collab ads)	METRIC	FLOAT	The total value of content views as a result of collaborative ads.
Collaborative Ads Value	Content views value (all) (Collab ads)	METRIC	FLOAT	The total value of content views through all channels as a result of collaborative ads.
Collaborative Ads Value	Custom event value (collab ads)	METRIC	FLOAT	The total value of custom events as a result of collaborative ads.
Collaborative Ads Actions	Purchases (collab ads)	METRIC	INTEGER	The number of purchases made as a result of collaborative ads.
Collaborative Ads Actions	Purchases (all) (collab ads)	METRIC	INTEGER	The number of purchases made through all channels as a result of collaborative ads.
Collaborative Ads Actions	Purchases (mobile) (collab ads)	METRIC	INTEGER	The number of purchases made through mobile channels as a result of collaborative ads.
Collaborative Ads Actions	Adds to cart (collab ads)	METRIC	INTEGER	The number of items added to carts as a result of collaborative ads.
Collaborative Ads Actions	Adds to cart (all) (collab ads)	METRIC	INTEGER	The number of items added to carts through all channels as a result of collaborative ads.
Collaborative Ads Actions	Adds to cart (mobile) (collab ads)	METRIC	INTEGER	The number of items added to carts through mobile channels as a result of collaborative ads.
Collaborative Ads Actions	Content views (collab ads)	METRIC	INTEGER	The number of content views as a result of collaborative ads.
Collaborative Ads Actions	Content views (all) (collab ads)	METRIC	INTEGER	The number of content views through all channels as a result of collaborative ads.
Collaborative Ads Actions	Content views (offsite) (collab ads)	METRIC	INTEGER	The number of content views on external websites as a result of collaborative ads.
Collaborative Ads Actions	Content views (mobile) (collab ads)	METRIC	INTEGER	The number of content views on mobile devices as a result of collaborative ads.
Converted Product Value	Content views (mobile) (product value)	METRIC	INTEGER	The total value of content views on mobile devices as a result of product ads.
Converted Product Value	Content views (offsite) (product value)	METRIC	INTEGER	The total value of content views on external websites as a result of product ads.
Converted Product Value	Content views (product value)	METRIC	INTEGER	The total value of content views as a result of product ads.
Converted Product Value	Content views (all) (product value)	METRIC	INTEGER	The total value of content views through all channels as a result of product ads.
Converted Product Value	Custom event (product value)	METRIC	INTEGER	The total value of custom events as a result of product ads.
Converted Product Value	Adds to cart (mobile) (product value)	METRIC	INTEGER	The total value of items added to carts on mobile devices as a result of product ads.
Converted Product Value	Adds to cart (all) (product value)	METRIC	INTEGER	The total value of items added to carts through all channels as a result of product ads.
Converted Product Value	Adds to cart (product value)	METRIC	INTEGER	The total value of items added to carts as a result of product ads.
Converted Product Value	Purchases (mobile) (product Value)	METRIC	INTEGER	The total value of purchases made on mobile devices as a result of product ads.
Converted Product Value	Purchases (all) (product value)	METRIC	INTEGER	The total value of purchases made through all channels as a result of product ads.
Converted Product Quantity	Content views (mobile) (product quantity)	METRIC	INTEGER	Content views (mobile) (product quantity)
Converted Product Quantity	Content views (offsite) (product quantity)	METRIC	INTEGER	Content views (offsite) (product quantity)
Converted Product Quantity	Content views (product quantity)	METRIC	INTEGER	Content views (product quantity)
Converted Product Quantity	Content views (all) (product quantity)	METRIC	INTEGER	Content view (all) (product quantity)
Converted Product Quantity	Custom event (product quantity)	METRIC	INTEGER	Custom event (product quantity)
Converted Product Quantity	Adds to cart (mobile) (product quantity)	METRIC	INTEGER	Adds to cart (mobile) (product quantity)
Converted Product Quantity	Adds to cart (all) (product quantity)	METRIC	INTEGER	Adds to cart (all) (product quantity)
Converted Product Quantity	Adds to cart (product quantity)	METRIC	INTEGER	Adds to cart (product quantity)
Converted Product Quantity	Purchases (mobile) (product quantity)	METRIC	INTEGER	Purchases (mobile) (product quantity)
Converted Product Quantity	Purchases (all) (product quantity)	METRIC	INTEGER	Purchases (all) (product quantity)
Messaging	New Messaging Conversations	METRIC	INTEGER	The number of new messaging conversations that are initiated as a result of an ad campaign.
Messaging	New messaging conversations within 7 days	METRIC	INTEGER	The number of times people started messaging your business after at least seven days of inactivity, attributed to your ads
Messaging	Blocked Messaging Conversations	METRIC	INTEGER	The number of messaging conversations that are blocked as a result of an ad campaign.
Messaging Cost	Cost per new Messaging Conversation	METRIC	CURRENCY	Cost per New Messaging Conversation started
Messaging Cost	Cost per New Messaging Conversation within 7 days	METRIC	CURRENCY	Cost per New Messaging Conversation started including conversations started after at least seven days of inactivity, attributed to your ads
Awareness	Estimated ad recall lift (people)	METRIC	INTEGER	An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
Awareness	Estimated ad recall lift rate (%)	METRIC	FLOAT	The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
Awareness Cost	Cost per estimated ad recall lift (people)	METRIC	FLOAT	The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
Website Conversions (Facebook Pixel)	Website leads	METRIC	INTEGER	Leads
Website Conversions (Facebook Pixel)	Website adds payment info	METRIC	INTEGER	Adds Payment Info
Website Conversions (Facebook Pixel)	Website adds to wishlist	METRIC	INTEGER	Adds To Wishlist
Website Conversions (Facebook Pixel)	Website adds to cart	METRIC	INTEGER	Adds To Cart
Website Conversions (Facebook Pixel)	Website registrations completed	METRIC	INTEGER	Completed Registrations
Website Conversions (Facebook Pixel)	Website custom conversions	METRIC	INTEGER	Custom pixel events defined by the advertiser
Website Conversions (Facebook Pixel)	Website checkouts initiated	METRIC	INTEGER	The number of initiated checkouts on a website as a result of an ad campaign.
Website Conversions (Facebook Pixel)	Website purchases	METRIC	FLOAT	The number of purchases made on a website as a result of an ad campaign.
Website Conversions (Facebook Pixel)	Website purchase (ROAS)	METRIC	FLOAT	The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
Website Conversions (Facebook Pixel)	Website searches	METRIC	INTEGER	The number of searches made on a website as a result of an ad campaign.
Website Conversions (Facebook Pixel)	Website content views	METRIC	INTEGER	The number of content views on a website as a result of an ad campaign.
Website Conversions (Facebook Pixel)	Landing page views	METRIC	INTEGER	The number of views on a landing page as a result of an ad campaign.
Website Conversions Cost (Facebook Pixel)	Cost per website lead	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of leads that are generated from a website.
Website Conversions Cost (Facebook Pixel)	Cost per website adds payment info	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of times that payment information is added to a website.
Website Conversions Cost (Facebook Pixel)	Cost per website adds to wishlist	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of times that items are added to a wishlist on a website.
Website Conversions Cost (Facebook Pixel)	Cost per website adds to cart	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of times that items are added to a shopping cart on a website.
Website Conversions Cost (Facebook Pixel)	Cost per website registrations completed	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of completed website registrations.
Website Conversions Cost (Facebook Pixel)	Cost per website custom conversion	METRIC	CURRENCY	The cost of an ad campaign in relation to custom conversions that are defined and tracked on a website.
Website Conversions Cost (Facebook Pixel)	Cost per website checkouts initiated	METRIC	CURRENCY	The cost of an ad campaign in relation to the number of initiated checkouts on a website.
Website Conversions Cost (Facebook Pixel)	Cost per website search	METRIC	CURRENCY	The cost of an ad campaign in relation to searches conducted on a website.
Website Conversions Cost (Facebook Pixel)	Cost per website content view	METRIC	CURRENCY	The cost of an ad campaign in relation to views of specific content on a website.
Website Conversions Cost (Facebook Pixel)	Cost per landing page view	METRIC	CURRENCY	The cost of an ad campaign in relation to views of a landing page.
Website Conversions Value (Facebook Pixel)	Website leads conversions value	METRIC	FLOAT	Leads
Website Conversions Value (Facebook Pixel)	Website adds payment info conversions value	METRIC	FLOAT	Adds Payment Info
Website Conversions Value (Facebook Pixel)	Website adds to wishlist conversions value	METRIC	FLOAT	Adds To Wishlist
Website Conversions Value (Facebook Pixel)	Website adds to cart conversions value	METRIC	FLOAT	Adds To Cart
Website Conversions Value (Facebook Pixel)	Website registrations completed conversions value	METRIC	FLOAT	Completed Registrations
Website Conversions Value (Facebook Pixel)	Website custom conversions conversions value	METRIC	FLOAT	Custom pixel events defined by the advertiser
Website Conversions Value (Facebook Pixel)	Website checkouts initiated conversions value	METRIC	FLOAT	Website checkouts initiated
Website Conversions Value (Facebook Pixel)	Website purchases conversions value	METRIC	FLOAT	Website purchases
Website Conversions Value (Facebook Pixel)	Website searches conversions value	METRIC	FLOAT	Website searches
Website Conversions Value (Facebook Pixel)	Website content views conversions value	METRIC	FLOAT	Website content views
Website Conversions Value (Facebook Pixel)	Landing page views conversions value	METRIC	FLOAT	Landing page views
Mobile Conversions	Achievements Unlocked (mobile app)	METRIC	INTEGER	Mobile App Feature Unlocks
Mobile Conversions	App Activations (mobile app)	METRIC	INTEGER	Mobile App Starts
Mobile Conversions	Payment Details added (mobile app)	METRIC	INTEGER	Mobile App Payment Details
Mobile Conversions	Adds to Cart (mobile app)	METRIC	INTEGER	Mobile App Adds To Cart
Mobile Conversions	Adds to Wishlist (mobile app)	METRIC	INTEGER	Mobile App Adds to Wishlist
Mobile Conversions	Registrations (mobile app)	METRIC	INTEGER	Mobile App Registrations
Mobile Conversions	Content Views (mobile app)	METRIC	INTEGER	Mobile App Content Views
Mobile Conversions	Initiated Checkouts (mobile app)	METRIC	INTEGER	Mobile App Checkouts
Mobile Conversions	Levels Achieved (mobile app)	METRIC	INTEGER	Mobile App Achievements
Mobile Conversions	Purchases (mobile app)	METRIC	INTEGER	Mobile App Purchases
Mobile Conversions	Ratings (mobile app)	METRIC	INTEGER	Mobile App Ratings
Mobile Conversions	Searches (mobile app)	METRIC	INTEGER	Mobile App Searches
Mobile Conversions	Credit Spends (mobile app)	METRIC	FLOAT	Mobile App Credit Spends
Mobile Conversions	Tutorial Completions (mobile app)	METRIC	INTEGER	Mobile App Tutorial Completions
Mobile Conversions	Other App Actions (mobile app)	METRIC	INTEGER	Other Mobile App Actions
Mobile Conversion Value	Achievements Unlocked value (mobile app)	METRIC	INTEGER	Mobile App Feature Unlocks
Mobile Conversion Value	App Activations value (mobile app)	METRIC	INTEGER	Mobile App Starts
Mobile Conversion Value	Payment Details added value (mobile app)	METRIC	INTEGER	Mobile App Payment Details
Mobile Conversion Value	Adds to Cart value (mobile app)	METRIC	INTEGER	Mobile App Adds To Cart
Mobile Conversion Value	Adds to Wishlist value (mobile app)	METRIC	INTEGER	Mobile App Adds to Wishlist
Mobile Conversion Value	Registrations value (mobile app)	METRIC	INTEGER	Mobile App Registrations
Mobile Conversion Value	Content Views value (mobile app)	METRIC	INTEGER	Mobile App Content Views
Mobile Conversion Value	Initiated Checkouts value (mobile app)	METRIC	INTEGER	Mobile App Checkouts
Mobile Conversion Value	Levels Achieved value (mobile app)	METRIC	INTEGER	Mobile App Achievements
Mobile Conversion Value	Purchases value (mobile app)	METRIC	INTEGER	Mobile App Purchases
Mobile Conversion Value	Ratings value (mobile app)	METRIC	INTEGER	Mobile App Ratings
Mobile Conversion Value	Searches value (mobile app)	METRIC	INTEGER	Mobile App Searches
Mobile Conversion Value	Credit Spends value (mobile app)	METRIC	FLOAT	Mobile App Credit Spends
Mobile Conversion Value	Tutorial Completions value (mobile app)	METRIC	INTEGER	Mobile App Tutorial Completions
Mobile Conversion Value	Other App Actions value (mobile app)	METRIC	INTEGER	Other Mobile App Actions
Media	Video avg. watch time	METRIC	FLOAT	The number of times your video starts to play. This is counted for each impression of a video, and excludes replays.
Media	Video views	METRIC	FLOAT	The average time a video was played, including any time spent replaying the video for a single impression.
Media	Video thruplay views	METRIC	FLOAT	The number of times your video was played to completion, or for at least 15 seconds. Learn more. This metric is in development.
Media	Video views (3s)	METRIC	INTEGER	3 second video views
Media	Video views (30s)	METRIC	INTEGER	The number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first
Media	Video views upto 25%	METRIC	INTEGER	The number of times your video was played at 25% of its length, including plays that skipped to this point.
Media	Video views upto 50%	METRIC	INTEGER	The number of times your video was played at 50% of its length, including plays that skipped to this point.
Media	Video views upto 75%	METRIC	INTEGER	The number of times your video was played at 75% of its length, including plays that skipped to this point.
Media	Video views upto 95%	METRIC	INTEGER	The number of times your video was played at 95% of its length, including plays that skipped to this point.
Media	Video views upto 100%	METRIC	INTEGER	The number of times your video was played at 100% of its length, including plays that skipped to this point.
Media	Avg. Instant Experience / Canvas view time	METRIC	INTEGER	Previously known as Canvas. The average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
Media	Avg. Instant Experience / Canvas view %	METRIC	FLOAT	Previously known as Canvas. The average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
Time	Year	DIMENSION	YEAR	Year in the format 2020
Time	Year month	DIMENSION	YEARMONTH	Year & Month in the format 2020-Nov
Time	Year month number	DIMENSION	YEAR_MONTH_NUMBER	Year & Month in the format 2020-09
Time	Month	DIMENSION	MONTHNAME	You will get one result set for each calendar month in the given period.
Time	Month number	DIMENSION	MONTH	You will get one result set for each calendar month in the given period.
Time	Week number(sun-sat)	DIMENSION	WEEK_NUMBER	Week number. You will get one result set for every 7 Days in the given period
Time	Week number(mon-sun)	DIMENSION	WEEK_ISO_NUMBER	ISO week number, where each week starts on Monday.
Time	Week (sun - sat)	DIMENSION	DATE	Start date of the week.
Time	Week (mon - sun)	DIMENSION	DATE	Start date of the ISO week.
Time	Date	DIMENSION	DATE	You will get one result set for each day in the given period
Time	Hour	DIMENSION	HOUR	Hour based on the time zone of the advertising account.
Time	Hour (viewer's tz)	DIMENSION	HOUR	Hour based on the time zone of viewer/audience.
Account Details	Account name	DIMENSION	STRING	The name of the ad account.
Account Details	Account ID	DIMENSION	STRING	Unique ID of the ad account.
Account Details	Account currency	DIMENSION	STRING	The currency used for the account, based on the corresponding value in the account settings.
Account Details	Account edit link	DIMENSION	STRING	Link to edit the Facebook Ads account
Account Details	Business name	DIMENSION	STRING	The business name for the account
Account Details	Business city	DIMENSION	CITY	City for business address
Account Details	Business country code	DIMENSION	COUNTRY_CODE	Country code for the business address
Account Details	Account status code	DIMENSION	STRING	Status of the account: 1 = ACTIVE, 2 = DISABLED, 3 = UNSETTLED, 7 = PENDING_RISK_REVIEW, 8 = PENDING_SETTLEMENT, 9 = IN_GRACE_PERIOD, 100 = PENDING_CLOSURE, 101 = CLOSED, 201 = ANY_ACTIVE, 202 = ANY_CLOSED
Account Details	Account status	DIMENSION	ENUM	Status of the account
Account Details	Attribution setting	DIMENSION	STRING	The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account. Note: This dimension only returns values when "use unified attribution setting is ON in Facebook Report Configuration.
Account Details	Account Timezone	DIMENSION	STRING	Name for the time zone
Account Details	Account Timezone ID	DIMENSION	STRING	The timezone ID of this ad account
Account Details	Timezone offset hours utc	DIMENSION	STRING	Time zone difference from UTC (Coordinated Universal Time).
Account Details	Spend cap	DIMENSION	STANDARD_CURRENCY_UNIT	The maximum amount that can be spent by this Ad Account. When the amount is reached, related Ad Campaigns are paused. A value of 0 means no spending-cap. Setting a new spend cap only applies to spend AFTER the time at which you set it. Value specified in basic unit of the currency, for example 'cents' for USD
Account Details	Total account amount spent	DIMENSION	STANDARD_CURRENCY_UNIT	Current total amount spent by the account for the lifetime of the account
Account Details	Due Amount	DIMENSION	STANDARD_CURRENCY_UNIT	Bill amount due for this Ad Account.
Account Details	Funding source	DIMENSION	STRING	ID of the payment method. If the account does not have a payment method it will still be possible to create ads but these ads will get no delivery. Not available if the account is disabled
Campaign Details	Campaign name	DIMENSION	STRING	The name of the campaign.
Campaign Details	Campaign ID	DIMENSION	STRING	Unique ID of the campaign.
Campaign Details	Campaign tags	DIMENSION	STRING	List of tags assigned to campaign.
Campaign Details	Campaign start date	DIMENSION	DATE	Start date of the campaign.
Campaign Details	Campaign end date	DIMENSION	DATE	End date of the campaign
Campaign Details	Campaign start datetime	DIMENSION	DATETIME	Merging of start_times for the ad sets belonging to this campaign. At the campaign level, start_time is a read only field. You can setup start_time at the ad set level.
Campaign Details	Campaign end datetime	DIMENSION	DATETIME	Merging of stop_times for the ad sets belonging to this campaign, if available. At the campaign level, stop_time is a read only field. You can setup stop_time at the ad set level.
Campaign Details	Campaign created date	DIMENSION	DATE	The date at which the campaign was created.
Campaign Details	Campaign updated date	DIMENSION	DATE	The date at which the campaign was last updated. NOTE: If you update spend_cap or daily budget or lifetime budget, this will not automatically update this field.
Campaign Details	Campaign created datetime	DIMENSION	DATETIME	The date & time at which the campaign was created.
Campaign Details	Campaign updated datetime	DIMENSION	DATETIME	The date & time at which the campaign was last updated. NOTE: If you update spend_cap or daily budget or lifetime budget, this will not automatically update this field.
Campaign Details	Campaign Objective	DIMENSION	STRING	Campaign's objective
Campaign Details	Campaign Status (effective status)	DIMENSION	STRING	The status of the campaign. The Possible values are ACTIVE, PAUSED, DELETED, ARCHIVED, IN_PROCESS, WITH_ISSUES
Campaign Details	Campaign status (configured status)	DIMENSION	STRING	If this status is PAUSED, all its active ad sets and ads will be paused and have an effective status CAMPAIGN_PAUSED. The field returns the same value as 'configured_status', and is the suggested one to use.
Campaign Details	Campaign edit link	DIMENSION	STRING	Link to edit the campaign in Facebook Ads
Campaign Details	Buying type	DIMENSION	STRING	Buying type, possible values are: AUCTION: default & RESERVED: for reach and frequency ads. Reach and Frequency is disabled for housing, employment and credit ads.
Campaign Details	Is Campaign using SKAdNetwork	DIMENSION	STRING	Will return true when the campaign will include SKAdNetwork, used for targeting iOS 14+.
Campaign Details	Campaign Daily budget	DIMENSION	STANDARD_CURRENCY_UNIT	The daily budget of the campaign
Campaign Details	Campaign Lifetime budget	DIMENSION	STANDARD_CURRENCY_UNIT	The lifetime budget of the campaign
Campaign Details	Campaign Budget remaining	DIMENSION	STANDARD_CURRENCY_UNIT	Remaining budget
AdSet Details	AdSet name	DIMENSION	STRING	The name of the adset.
AdSet Details	AdSet ID	DIMENSION	STRING	Unique ID of the adset.
AdSet Details	AdSet start date	DIMENSION	DATE	The start date of the adset, e.g. 2015-03-12 or 2015-03-12.
AdSet Details	AdSet end date	DIMENSION	DATE	The end date of the adset.
AdSet Details	AdSet start datetime	DIMENSION	DATETIME	The start time of the adset, e.g. 2015-03-12 23:59:59-07:00 or 2015-03-12 23:59:59 PDT. UTC UNIX timestamp. If not set, the copied adset will inherit the start time from the original set.
AdSet Details	AdSet end datetime	DIMENSION	DATETIME	End time, in UTC UNIX timestamp.
AdSet Details	AdSet created date	DIMENSION	DATE	The date at which the adset was created.
AdSet Details	AdSet updated date	DIMENSION	DATE	The date at which the adset last updated.
AdSet Details	AdSet created datetime	DIMENSION	DATETIME	The date & time at which the adset was created.
AdSet Details	AdSet updated datetime	DIMENSION	DATETIME	The date & time at which the adset was last updated.
AdSet Details	AdSet Status (effective status)	DIMENSION	STRING	The effective status of the adset. The status could be effective either because of its own status, or the status of its parent campaign. The Possible values are ACTIVE, PAUSED, DELETED, ARCHIVED, IN_PROCESS, WITH_ISSUES
AdSet Details	AdSet Status (configured status)	DIMENSION	STRING	The status set at the ad set level. It can be different from the effective status due to its parent campaign. Prefer using 'effective status' instead of this.
AdSet Details	AdSet edit link	DIMENSION	STRING	Link to edit the ad set in Facebook Ads
AdSet Details	Bid amount	DIMENSION	CURRENCY	Bid cap or target cost for this ad set. The bid cap used in a lowest cost bid strategy is defined as the maximum bid you want to pay for a result based on your optimization_goal. The target cost used in a target cost bid strategy lets Facebook bid on your behalf to meet your target on average and keep costs stable as you raise budget. The bid amount's unit is cents for currencies like USD, EUR, and the basic unit for currencies like JPY, KRW. The bid amount for ads with IMPRESSION or REACH as billing_event is per 1,000 occurrences of that event, and the bid amount for ads with other billing_events is for each occurrence.
AdSet Details	Bid info	DIMENSION	STRING	Map of bid objectives.
AdSet Details	Billing Event amount	DIMENSION	STRING	The billing event for this ad set: APP_INSTALLS: Pay when people install your app. CLICKS: Pay when people click anywhere in the ad. IMPRESSIONS: Pay when the ads are shown to people. LINK_CLICKS: Pay when people click on the link of the ad. OFFER_CLAIMS: Pay when people claim the offer. PAGE_LIKES: Pay when people like your page. POST_ENGAGEMENT: Pay when people engage with your post. VIDEO_VIEWS: Pay when people watch your video ads for at least 10 seconds. THRUPLAY: Pay for ads that are played to completion, or played for at least 15 seconds.
AdSet Details	AdSet Daily budget	DIMENSION	STANDARD_CURRENCY_UNIT	The daily budget of the set defined in your account currency.
AdSet Details	Lifetime budget	DIMENSION	STANDARD_CURRENCY_UNIT	The lifetime budget of the set defined in your account currency.
AdSet Details	Lifetime min spend target	DIMENSION	FLOAT	Lifetime minimum spend target of the ad set defined in your account currency. To use this field, lifetime budget must be specified in the Campaign. This target is not a guarantee but our best effort.
AdSet Details	Lifetime spend cap	DIMENSION	FLOAT	Lifetime spend cap of the ad set defined in your account currency. To use this field, lifetime budget must be specified in the Campaign.
AdSet Details	AdSet Targeting	DIMENSION	STRING	The targeting information of this adset. Includes age ranges, DMA, Gender used in the targeting.
AdSet Details	AdSet targeting minimum age	DIMENSION	INTEGER	Minimum age defined by user for adset targeting.
AdSet Details	AdSet targeting maximum age	DIMENSION	INTEGER	Maximum age defined by user for adset targeting.
AdSet Details	AdSet targeting geo location	DIMENSION	STRING	All location targeting information of this adset like countries, location types, country groups etc.
AdSet Details	AdSet targeting countries	DIMENSION	STRING	Countries defined by user for adset targeting.
AdSet Details	AdSet targeting location types	DIMENSION	STRING	Location types defined by user for adset targeting.
AdSet Details	AdSet targeting country groups	DIMENSION	STRING	Country groups defined by user for adset targeting.
AdSet Details	AdSet targeting in-stream videos level	DIMENSION	STRING	This specifies the brand safety restrictions for where your ad can appear within Facebook in-stream videos and Reels.
AdSet Details	AdSet targeting audience network level	DIMENSION	STRING	This indicates the brand safety restrictions for where your ad can be shown on apps and websites within the Audience Network.
AdSet Details	Promoted Object	DIMENSION	STRING	The object this ad set is promoting across all its ads.
Ad Details	Ad name	DIMENSION	STRING	The name of the ad.
Ad Details	Ad ID	DIMENSION	STRING	Unique ID of the ad.
Ad Details	Ad created date	DIMENSION	DATE	The date at which the ad was created.
Ad Details	Ad updated date	DIMENSION	DATE	The date at which the ad was last updated.
Ad Details	Ad created datetime	DIMENSION	DATETIME	The date & time at which the ad was created.
Ad Details	Ad updated datetime	DIMENSION	DATETIME	The date & time at which the ad was last updated.
Ad Details	Ad Status (effective status)	DIMENSION	STRING	The effective status of the ad. The status could be effective either because of its own status, or the status of its parent units. The Possible values are ACTIVE, PAUSED, DELETED, ARCHIVED, IN_PROCESS, WITH_ISSUES
Ad Details	Ad Status (configured status)	DIMENSION	STRING	The configured status of the ad.
Ad Details	Ad Preview Link	DIMENSION	STRING	A link that enables users to preview ads in different placements.
Ad Details	Ad Bid Amount	DIMENSION	FLOAT	Bid amount for this ad which will be used in auction instead of the ad set bid_amount, if specified. Any updates to the ad set bid_amount will overwrite this value with the new ad set value.
Ad Details	Ad review feedback	DIMENSION	STRING	The review feedback for this ad after it is reviewed.
Ad Creative Details	Creative Id	DIMENSION	STRING	Unique ID for an ad creative, numeric string.
Ad Creative Details	Creative Name	DIMENSION	STRING	Name of this ad creative as seen in the ad account's library.
Ad Creative Details	Ad Title	DIMENSION	STRING	Title for link ad, which does not belong to a page.
Ad Creative Details	Ad Body	DIMENSION	STRING	The body of the ad. Not supported for video post creatives
Ad Creative Details	Image url	DIMENSION	IMAGE_URL	A URL for the image creative.
Ad Creative Details	Creative Object type	DIMENSION	STRING	The type of Facebook object you want to advertise. Allowed values are: PAGE, DOMAIN, EVENT, STORE_ITEM: refers to an iTunes or Google Play store destination, SHARE: from a page, PHOTO, STATUS: of a page, VIDEO, APPLICATION: app on Facebook, INVALID: when an invalid object_id was specified such as a deleted object or if you do not have permission to see the object. In very few cases, this field may be empty if Facebook is unable to identify the type of advertised object, PRIVACY_CHECK_FAIL: you are missing the permission to load this object type, POST_DELETED: this object_type has been deleted
Ad Creative Details	Call to action type	DIMENSION	STRING	Type of call to action button in your ad. This determines the button text and header text for your ad.
Ad Creative Details	Thumbnail url	DIMENSION	STRING	URL for a thumbnail image for this ad creative.
Ad Creative Details	Link url	DIMENSION	STRING	Identify a specific landing tab on your Facebook page by the Page tab's URL
Ad Creative Details	Object url	DIMENSION	STRING	URL that opens if someone clicks your link on a link ad. This URL is not connected to a Facebook page.
Ad Creative Details	Link to Promoted Post	DIMENSION	STRING	The URL directing to the promoted post.
Ad Creative Details	Object link url	DIMENSION	STRING	URL that opens if someone clicks your link on a link ad.
Ad Creative Details	Object message	DIMENSION	STRING	The main body of the post linked to the ad creative.
Ad Creative Details	Object name	DIMENSION	STRING	Can be name of the link provided / title of the video creative.
Ad Creative Details	Object link caption	DIMENSION	STRING	A link caption that reflects to the advertisor / business.
Ad Creative Details	Object description	DIMENSION	STRING	The description for the link.
Ad Creative Details	Object CTA type	DIMENSION	STRING	The type of the call-to-action. Eg., OPEN_LINK, BOOK_TRAVEL, CALL.
Ad Creative Details	Url tags	DIMENSION	STRING	A set of query string parameters which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only
Ad Creative Details	Template url	DIMENSION	STRING	Used by Dynamic Ads when you want to use third-party click tracking.
Ad Creative Details	Template url spec	DIMENSION	STRING	Used for Dynamic Ads when you want to use third-party click tracking.
Ad Creative Details	Page name	DIMENSION	STRING	The Facebook Page associated with the business your ad is promoting.
Lead Ads	Lead ID	DIMENSION	STRING	Unique ID of the lead.
Lead Ads	Lead created time	DIMENSION	DATETIME	Time the lead was created
Lead Ads	Lead field data	DIMENSION	STRING	Form field data submitted by the user
Lead Ads	Lead form ID	DIMENSION	STRING	Form ID used for the lead
Lead Ads	Lead email	DIMENSION	STRING	Email submitted by the user
Lead Ads	Lead phone number	DIMENSION	STRING	Phone number submitted by the user
Lead Ads	Lead full name	DIMENSION	STRING	Full name submitted by the user
Lead Ads	Lead company name	DIMENSION	STRING	Company name submitted by the user
Lead Ads	Lead country	DIMENSION	COUNTRY	Country submitted by the user
Lead Ads	Lead state	DIMENSION	STRING	State submitted by the user
Lead Ads	Lead field 1 name	DIMENSION	STRING	Name of the form field 1 submitted by the user
Lead Ads	Lead field 1 value	DIMENSION	STRING	Value of the form field 1 submitted by the user
Lead Ads	Lead field 2 name	DIMENSION	STRING	Name of the form field 2 submitted by the user
Lead Ads	Lead field 2 value	DIMENSION	STRING	Value of the form field 2 submitted by the user
Lead Ads	Lead field 3 name	DIMENSION	STRING	Name of the form field 3 submitted by the user
Lead Ads	Lead field 3 value	DIMENSION	STRING	Value of the form field 3 submitted by the user
Lead Ads	Lead field 4 name	DIMENSION	STRING	Name of the form field 4 submitted by the user
Lead Ads	Lead field 4 value	DIMENSION	STRING	Value of the form field 4 submitted by the user
Lead Ads	Lead field 5 name	DIMENSION	STRING	Name of the form field 5 submitted by the user
Lead Ads	Lead field 5 value	DIMENSION	STRING	Value of the form field 5 submitted by the user
Lead Ads	Lead field 6 name	DIMENSION	STRING	Name of the form field 6 submitted by the user
Lead Ads	Lead field 6 value	DIMENSION	STRING	Value of the form field 6 submitted by the user
Lead Ads	Lead field 7 name	DIMENSION	STRING	Name of the form field 7 submitted by the user
Lead Ads	Lead field 7 value	DIMENSION	STRING	Value of the form field 7 submitted by the user
Lead Ads	Lead field 8 name	DIMENSION	STRING	Name of the form field 8 submitted by the user
Lead Ads	Lead field 8 value	DIMENSION	STRING	Value of the form field 8 submitted by the user
Lead Ads	Lead field 9 name	DIMENSION	STRING	Name of the form field 9 submitted by the user
Lead Ads	Lead field 9 value	DIMENSION	STRING	Value of the form field 9 submitted by the user
Lead Ads	Lead field 10 name	DIMENSION	STRING	Name of the form field 10 submitted by the user
Lead Ads	Lead field 10 value	DIMENSION	STRING	Value of the form field 10 submitted by the user
Impression/Platform/Device	Impression device	DIMENSION	STRING	The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.
Impression/Platform/Device	Place page id	DIMENSION	STRING	The ID of the place page involved in impression or click.
Impression/Platform/Device	Publisher platform	DIMENSION	STRING	Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network.
Impression/Platform/Device	Publisher position	DIMENSION	STRING	Where your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.
Impression/Platform/Device	Device platform	DIMENSION	STRING	The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.
Impression/Platform/Device	Action Device	DIMENSION	STRING	The device on which the conversion event you're tracking occurred. For example, 'Desktop' if someone converted on a desktop computer.
User	Gender	DIMENSION	STRING	Gender of people you've reached. People who don't list their gender are shown as 'not specified'.
User	Age	DIMENSION	STRING	The age range of the people you've reached.
User	Country code	DIMENSION	COUNTRY_CODE	The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
User	Country	DIMENSION	COUNTRY	The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
User	Region/State	DIMENSION	REGION	The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
User	DMA region	DIMENSION	STRING	DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.
User	User segment	DIMENSION	STRING	User segment (ex: new, existing) of Advantage+ Shopping Campaigns (ASC). Existing user is specified by the custom audience in ASC settings.
Product	Product ID	DIMENSION	STRING	The ID and name of the product involved in impression, click, or action.

Integrations

Category

Facebook Ads Metrics and Dimensions