HomeIntegrationsMicrosoft/Bing Ads Reporting ToolMicrosoft/Bing Ads Metrics and Dimensions

Microsoft/Bing Ads Metrics and Dimensions

Field group	Field	Type	Data type	Description
Performance	Impressions	METRIC	INTEGER	The number of times an ad has been displayed on search results pages.
Performance	Clicks	METRIC	INTEGER	Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Performance	Amount spent	METRIC	FLOAT	Campaign cost in the currency of the advertising account
Performance	CTR	METRIC	FLOAT	The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
Performance	Expected CTR	METRIC	RATIO	How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share, so you can make keyword changes or remove ads altogether. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this field is typically updated 14-18 hours after the UTC day ends
Performance	Historic expected CTR average	METRIC	RATIO	Historical average of expected click-through rate scores going back as far as 18 months from the current date. This score may vary from the score in the ExpectedCtr column, which is the current score and same value for each day in the time period
Performance	CPC	METRIC	FLOAT	Cost per click, cost divided by the number of clicks
Performance	CPM	METRIC	FLOAT	Cost per thousand impressions, average cost to have your ad served 1000 times
Performance	Ad relevance	METRIC	INTEGER	How closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score
Performance	Historic ad relevance average	METRIC	INTEGER	Historical average of ad relevance scores back as far as 18 months from the current date. This score may vary from the score in the AdRelevance column, which is the current score and same value for each day in the time period
Performance	Quality score	METRIC	INTEGER	The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. The quality score is calculated by Microsoft Advertising using the ExpectedCtr, AdRelevance, and LandingPageExperience sub scores. If available, the quality score can range from a low of 1 to a high of 10. Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. Traffic for syndicated networks do not affect quality score
Performance	Historic quality score average	METRIC	INTEGER	The historical quality score for each row is the value that was calculated for quality score on that date. Use The historical quality score to find out how the quality score may have changed over time
Performance	Quality impact	METRIC	INTEGER	The numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming: 0 - Not available. Could be because the keyword is not underperforming; 1 - Low impact. Improving the quality score could increase impressions by less than 100 additional impressions per day; 2 - Medium impact. Improving the quality score could increase impressions by 100 to 500 additional impressions per day; 3 - High impact. Improving the quality score could increase impressions by more than 500 additional impressions per day
Performance	Impression share	METRIC	RATIO	The estimated percentage of impressions you received, out of the total available impressions in the market you were targeting
Performance	Exact match impression share	METRIC	RATIO	The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive
Performance	Impressions lost to budget	METRIC	RATIO	The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget
Performance	Impressions lost to rank (% aggregated)	METRIC	FLOAT	The estimated percentage of impressions your ad did not receive due to issues with your ad ranking
Performance	Click share %	METRIC	FLOAT	The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunities are. For example, your click share percent is 30% if 10 ads were clicked, and three of the 10 ads were yours
Shopping Campaigns	Price	METRIC	FLOAT	Shows the price
Shopping Campaigns	Benchmark CTR	METRIC	FLOAT	Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it. If the benchmark CTR is significantly higher than the CTR for your product group, you might consider raising your bid for that product group, or improving the product information, particularly product images and titles
Shopping Campaigns	Benchmark bid	METRIC	FLOAT	Shows you how much other advertisers are bidding on average on similar products as your current target. Use this information as a benchmark to compare your bidding strategy for a product group against that of other advertisers advertising similar products. If the benchmark bid is significantly higher than your bid, you might consider raising your bid
Budget	Average budget spent per day	METRIC	FLOAT	The average amount of campaign budget spent per day
Budget	Average budget spent per month	METRIC	INTEGER	The average amount of campaign budget spent during a calendar month
Budget	Amount of budget spent for the month	METRIC	INTEGER	The amount of money spent to date for the month
Conversions	Conversions	METRIC	INTEGER	The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
Conversions	All conversions	METRIC	INTEGER	The number of conversions.A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.
Conversions	Conversion rate	METRIC	FLOAT	The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100
Conversions	All conversions Rate	METRIC	FLOAT	The number of conversions, divided by the total number of clicks, including data for all conversion goals regardless of their ExcludeFromBidding setting
Conversions	Cost per conversion	METRIC	FLOAT	The estimated cost per conversion. The formula for calculating the cost per conversion is (Cost / Conversions)
Conversions	Cost per all conversions	METRIC	FLOAT	The cost per conversion, including data for all conversion goals regardless of their ExcludeFromBidding setting. The formula for calculating the cost per conversion is (Spend / Conversions)
Conversions	Assists from other ads	METRIC	INTEGER	The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion
Conversions	Cost per assist	METRIC	FLOAT	The cost per assist. The formula for calculating the cost per assist is (Cost / Assists)
Conversions	Revenue	METRIC	CURRENCY	The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script
Conversions	All revenue	METRIC	CURRENCY	The revenue optionally reported by the advertiser as a result of conversions, including data for all conversion goals regardless of their ExcludeFromBidding setting
Conversions	Revenue per conversion	METRIC	CURRENCY	The formula for calculating the revenue per conversion is Revenue / Conversions
Conversions	Revenue per all conversions	METRIC	CURRENCY	The revenue per conversion, including data for all conversion goals regardless of their ExcludeFromBidding setting. The formula for calculating the revenue per conversion is (Revenue / Conversions)
Conversions	Return on ad spend (ROAS)	METRIC	CURRENCY	The formula for calculating the ROAS is Revenue / Spend
Conversions	Revenue per assist	METRIC	CURRENCY	The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
Low Quality Traffic	Low quality impressions	METRIC	INTEGER	The number of impressions that result from low-quality keyword searches
Low Quality Traffic	Low quality clicks	METRIC	INTEGER	Clicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks
Low Quality Traffic	Low quality general clicks	METRIC	INTEGER	Clicks that are filtered by general methods, such as blacklists and activity-based detection, and that exhibit a low likelihood of commercial intent. You are not billed for these clicks
Low Quality Traffic	Low quality sophisticated clicks	METRIC	INTEGER	Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks
Low Quality Traffic	Low quality conversions	METRIC	INTEGER	The number of conversions that originate from low-quality clicks
Low Quality Traffic	Low quality impressions rate	METRIC	FLOAT	The low-quality impressions as a percentage. The formula for calculating the percentage is LowQualityImpressions / Impressions
Low Quality Traffic	Low quality clicks rate	METRIC	FLOAT	The low-quality clicks as a percentage. The formula for calculating the low quality clicks percentage is LowQualityClicks / Clicks
Low Quality Traffic	Low quality conversion rate	METRIC	FLOAT	The low-quality conversion rate as a percentage. The formula for calculating the conversion rate is LowQualityConversions / LowQualityClicks
Prominence	Top impression rate	METRIC	FLOAT	The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions
Prominence	Absolute top impression rate	METRIC	FLOAT	The percentage of times your ad was in the first position of all returned ads, out of your total impressions
Prominence	Absolute top impression share lost to budget	METRIC	FLOAT	The estimated percentage of how often your ad missed showing in the very top ad position, above search results, due to insufficient budget
Prominence	Top impression share lost to budget	METRIC	FLOAT	The estimated percentage of mainline impressions, where ads appear above the search results, that were lost due to insufficient budget
Prominence	Top impression share lost to rank	METRIC	FLOAT	The estimated percentage of how often poor ad rank kept your ad from showing in the mainline, the top ad placements above the search results
Prominence	Absolute top impression share lost to rank	METRIC	FLOAT	The estimated percentage of how often poor ad rank kept your ad from showing in the first ad position at the top of search results
Prominence	Top impression share	METRIC	FLOAT	The estimated percentage of impressions for your ad in the mainline, the top ad placements above the search results, out of the estimated number of mainline impressions you were eligible to receive
Prominence	Absolute top impression share	METRIC	FLOAT	The estimated percentage of times your ad was in the first position of all ads shown, out of the estimated number of mainline impressions you were eligible to receive
Time	Year	DIMENSION	YEAR	Year, e.g. 2023
Time	Year month	DIMENSION	YEARMONTH	Year and month, e.g. 2023-Jan
Time	Year month number	DIMENSION	YEAR_MONTH_NUMBER	Year and month, e.g. 2017-01
Time	Month	DIMENSION	MONTHNAME	Month, e.g. January
Time	Month number	DIMENSION	MONTH	Month, e.g. 1
Time	Week number(sun-sat)	DIMENSION	WEEK_NUMBER	Week Number, e.g. 53
Time	Week number(mon-sun)	DIMENSION	WEEK_ISO_NUMBER	ISO Week Number, e.g. 52
Time	Week start date(sun - sat)	DIMENSION	WEEK_START_DATE	Week Start Date, e.g. 2023-01-01
Time	Week start date(mon - sun)	DIMENSION	WEEK_ISO_START_DATE	ISO Week Start Date, e.g. 2023-01-02
Time	Date	DIMENSION	DATE	Date, e.g. 2023-01-01
Time	Hour	DIMENSION	HOUR	Hour, e.g. 12
Account	Account name	DIMENSION	STRING	The account name
Account	Account ID	DIMENSION	STRING	The identifier of an account
Account	Account number	DIMENSION	STRING	The assigned number of an account
Account	Account status	DIMENSION	STRING	The Account Status
Account	Currency code	DIMENSION	COUNTRY_CODE	The account currency code
Campaign	Campaign name	DIMENSION	STRING	The campaign name
Campaign	Campaign ID	DIMENSION	STRING	The assigned identifier of a campaign
Campaign	Status	DIMENSION	STRING	The campaign status
Campaign	Campaign type	DIMENSION	STRING	Campaign type
Campaign	Campaign Labels	DIMENSION	STRING	The labels applied to a campaign
Campaign	Budget name	DIMENSION	STRING	The name of a budget. This will be empty for unshared budgets
Campaign	Budget status	DIMENSION	STRING	The budget status. The possible values are Active and Deleted. This will be empty for unshared budgets
Campaign	Budget association status	DIMENSION	STRING	Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. The possible values are Current and Ended
Campaign	Tracking template	DIMENSION	STRING	The current tracking template for a campaign
Campaign	Custom parameters	DIMENSION	STRING	The current set of custom parameters for a campaign. Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2
Ad Group	Ad group name	DIMENSION	STRING	The ad group name.
Ad Group	Ad group ID	DIMENSION	STRING	The assigned identifier of an ad group.
Ad Group	Ad group status	DIMENSION	STRING	The ad group status
Ad Group	Ad group labels	DIMENSION	STRING	The labels applied to an ad group. Labels are delimited by a semicolon (;)
Ad Group	Language	DIMENSION	STRING	The language of the country an ad is served in
Ad Group	Ad group network	DIMENSION	STRING	The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners
Ad	Ad name	DIMENSION	STRING	The ad name
Ad	Ad ID	DIMENSION	STRING	The assigned identifier of an ad
Ad	Ad status	DIMENSION	STRING	The ad status
Ad	Ad title part 1	DIMENSION	STRING	The title part 1 attribute of an ad
Ad	Ad title part 2	DIMENSION	STRING	The title part 2 attribute of an ad
Ad	Ad title part 3	DIMENSION	STRING	The title part 3 attribute of an ad
Ad	Ad type	DIMENSION	STRING	The ad type
Ad	Ad labels	DIMENSION	STRING	The labels applied to an ad. Labels are delimited by a semicolon (;)
Ad	Ad path part 1	DIMENSION	STRING	The path 1 attribute of an ad
Ad	Ad path part 2	DIMENSION	STRING	The path 2 attribute of an ad
Ad	Ad description	DIMENSION	STRING	The first ad description that appears below the path in an ad
Ad	Ad description 2	DIMENSION	STRING	The second ad description that appears below the path in an ad
Ad	Ad distribution	DIMENSION	STRING	The network where you want your ads to show
Ad	Ad top position	DIMENSION	STRING	The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere
Ad Extension	Ad extension ID	DIMENSION	STRING	The ad extension identifier
Ad Extension	Ad extension type name	DIMENSION	STRING	The types of ad extensions that the list of identifiers contains
Ad Extension	Ad extension type ID	DIMENSION	STRING	The system identifier that corresponds to the "Ad extension type name" field. The supported identifiers are 10, 11, and 12
Ad Extension	Ad extension version	DIMENSION	INTEGER	The version attribute of an ad extension
Ad Extension	Ad property value	DIMENSION	STRING	The human readable ad extension property value. The following are the possible property values corresponding to each ad extension type id: for type id 10, the property value is the display text of a sitelink ad extension, for type id 11, the property value is the company name of a location ad extension, for type id 12 or 14, the property value is the phone number of a call ad extension
Campaign Changes	Changed by	DIMENSION	STRING	The username of the user that made the change to settings within the account. If the system made the change, the value will be Administrator.
Campaign Changes	Item changed	DIMENSION	STRING	The value that identifies the entity that changed. If the change is an update to an element of the entity or is related to a target associated with a campaign or ad group, the AttributeChanged column contains the element of the entity that changed or the type of target that was changed.
Campaign Changes	Attribute changed	DIMENSION	STRING	Identifies the attribute or property of the entity from the Item changed field that changed
Campaign Changes	How changed	DIMENSION	STRING	The value that indicates whether the element was added, updated, or deleted. For possible values, see ChangeTypeReportFilter Value Set. For adds, the NewValue column contains the added entity. For deletes, the OldValue column contains the deleted entity. For updates, the NewValue column contains the new value and the OldValue column contains the old value. If an entity which has a delivery status property was added, for example a campaign, the value of HowChanged is Added. To report a deleted entity, the ItemChanged field is Status, the HowChanged field is Changed, and the NewValue field is Deleted. Associating a target with a campaign or ad group will be reported as an add change. The AttributeChanged column will identify the target types contained in the target object. Updates to a target object will be reported as a delete change and an add change. Removing a campaign's or ad group's association with a target object will be reported as a delete change.
Campaign Changes	Old value	DIMENSION	STRING	The value before the change
Campaign Changes	New value	DIMENSION	STRING	The value after the change
Keyword	Keyword	DIMENSION	STRING	The keyword text
Keyword	Keyword ID	DIMENSION	STRING	The keyword identifier
Keyword	Keyword labels	DIMENSION	STRING	The labels applied to a keyword. Labels are delimited by a semicolon (;)
Keyword	Negative keyword ID	DIMENSION	STRING	The assigned identifier of a negative keyword
Keyword	Negative keyword	DIMENSION	STRING	The negative keyword text.
Keyword	Negative keyword match type	DIMENSION	STRING	The type of match to compare the negative keyword and the user's search term. The possible values for a negative keyword are Exact and Phrase
Keyword	Keyword conflict level	DIMENSION	STRING	The entity level where the keyword and negative keyword conflict occurs. The possible values are AdGroup and Campaign
Keyword	Negative keyword list ID	DIMENSION	STRING	The assigned identifier of a negative keyword list
Keyword	Negative keyword list	DIMENSION	STRING	The name of a negative keyword list
Keyword	Keyword status	DIMENSION	STRING	The current keyword status
Keyword	Bid strategy type	DIMENSION	STRING	The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above
Keyword	Bidded match type	DIMENSION	STRING	The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match
Keyword	Delivered match type	DIMENSION	STRING	The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match
Keyword	Current max CPC	DIMENSION	FLOAT	The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period
Keyword	Matched search query	DIMENSION	STRING	The search term used by your potential audience
Shopping Campaigns	Brand	DIMENSION	STRING	Describes the brand
Shopping Campaigns	Title	DIMENSION	STRING	Describes the title
Shopping Campaigns	Seller name	DIMENSION	STRING	The merchant or store name that offers the product
Shopping Campaigns	Offer language	DIMENSION	STRING	The language for the product offer, e.g. English
Shopping Campaigns	Country of sale	DIMENSION	STRING	The country of sale for the product catalog
Shopping Campaigns	Product ID	DIMENSION	STRING	The unique identifier provided by a merchant for each product offer
Shopping Campaigns	Condition	DIMENSION	STRING	Specified the condition
Shopping Campaigns	Product category 1	DIMENSION	STRING	The first level value of the Product_category field in your Bing Merchant Center catalog
Shopping Campaigns	Product category 2	DIMENSION	STRING	The second level value of the Product_category field in your Bing Merchant Center catalog
Shopping Campaigns	Product category 3	DIMENSION	STRING	The third level value of the Product_category field in your Bing Merchant Center catalog
Shopping Campaigns	Product category 4	DIMENSION	STRING	The fourth level value of the Product_category field in your Bing Merchant Center catalog
Shopping Campaigns	Product category 5	DIMENSION	STRING	The fifth level value of the Product_category field in your Bing Merchant Center catalog
Shopping Campaigns	Product type 1	DIMENSION	STRING	The first level value of the Product_type field in your Bing Merchant Center catalog
Shopping Campaigns	Product type 2	DIMENSION	STRING	The second level value of the Product_type field in your Bing Merchant Center catalog
Shopping Campaigns	Product type 3	DIMENSION	STRING	The third level value of the Product_type field in your Bing Merchant Center catalog
Shopping Campaigns	Product type 4	DIMENSION	STRING	The fourth level value of the Product_type field in your Bing Merchant Center catalog
Shopping Campaigns	Product type 5	DIMENSION	STRING	The fifth level value of the Product_type field in your Bing Merchant Center catalog
Shopping Campaigns	Custom label 0	DIMENSION	STRING	The value of the Custom_label_0 field in your Bing Merchant Center catalog
Shopping Campaigns	Custom label 1	DIMENSION	STRING	The value of the Custom_label_1 field in your Bing Merchant Center catalog
Shopping Campaigns	Custom label 2	DIMENSION	STRING	The value of the Custom_label_2 field in your Bing Merchant Center catalog
Shopping Campaigns	Custom label 3	DIMENSION	STRING	The value of the Custom_label_3 field in your Bing Merchant Center catalog
Shopping Campaigns	Custom label 4	DIMENSION	STRING	The value of the Custom_label_4 field in your Bing Merchant Center catalog
Audience	Audience name	DIMENSION	STRING	The audience name
Audience	Audience ID	DIMENSION	STRING	The assigned identifier of the audience, for example the remarketing list ID
Audience	Audience association status	DIMENSION	STRING	The status of the association between the ad group and remarketing list, which indicates whether ads are eligible to display. The possible values are Active, Paused, and Deleted
Audience	Audience bid adjustment	DIMENSION	STRING	This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. This value is the requested percentage to increase or decrease the bid amount for the remarketing list
Location	Location type	DIMENSION	STRING	The location type used to deliver ads. For example to distinguish between people in versus searching for or viewing pages about the corresponding location of interest. The possible location type values are: Physical location - Indicates that the user was physically located in the corresponding City, Country, Metro Area, or State locations. Location of interest - Indicates that the physical location of the user was not used to serve the ad, and the user was searching for or viewing pages about the corresponding City, Country, Metro Area, or State locations. Unknown - Legacy value returned if the physical location was not used or confirmed prior to the release of this report field in May 2014. If the user is searching for the location that they are in, then the location type is Physical location. For example if the search user is in Seattle and searching for Seattle, the location type is Physical location
Location	Radius	DIMENSION	STRING	The radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad. The "Radius name for landmark" field contains the address or landmark name of the radius
Location	Radius name for landmark	DIMENSION	STRING	The radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad. The "Radius" field contains the distance of the radius
Location	Most specific location	DIMENSION	STRING	The most specific location used to deliver ads. For example if the city and country are both identified, this field will include the same value as the "City" field. If postal code information is available, then it will be included in the report instead of city or country
Goal	Goal	DIMENSION	STRING	The name of an event tracking or campaign analytics goal
Goal	Goal ID	DIMENSION	STRING	The assigned identifier of a goal
DestinationUrl	Destination URL	DIMENSION	STRING	The destination URL attribute of the ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.
DestinationUrl	Final URL	DIMENSION	STRING	The Final URL of an ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution
DestinationUrl	Final URL suffix	DIMENSION	STRING	The final URL suffix may include tracking parameters that will be appended to the end of the landing page URL
DestinationUrl	Final mobile URL	DIMENSION	STRING	The Final Mobile URL of an ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution
DestinationUrl	Final app URL	DIMENSION	STRING	Reserved for future use.
Visitor	Age group	DIMENSION	STRING	The age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+
Visitor	Gender	DIMENSION	STRING	The gender (male or female) of the search users to whom the ad was delivered.
Visitor	Visitor city	DIMENSION	STRING	The city where the user was physically located when they clicked the ad.
Visitor	Visitor postal Code	DIMENSION	STRING	The postal code where the user was physically located when they clicked the ad.
Visitor	Visitor metro area	DIMENSION	STRING	The metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad.
Visitor	Visitor state/region	DIMENSION	STRING	The state where the user was physically located when they clicked the ad.
Visitor	Visitor country	DIMENSION	STRING	The country where the user was physically located when they clicked the ad.
Visitor	Device Type	DIMENSION	STRING	The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown
Visitor	Device operating system	DIMENSION	STRING	The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows
Query Intent	Query intent country	DIMENSION	STRING	The name of a country if the user's geographical intent can be determined. The country is set if the user's intent is related to a country, and not necessarily if they are physically located in the country
Query Intent	Query intent state	DIMENSION	STRING	The name of a state if the user's geographical intent can be determined. The state is set if the user's intent is a state or sub geography of the state, and not necessarily if they are physically located in the state
Query Intent	Query intent city	DIMENSION	STRING	The name of a city if the user's geographical intent can be determined. The city is set if the user's intent is a city, and not necessarily if they are physically located in the city.
Query Intent	Query intent metro area	DIMENSION	STRING	The name of a metro area (Nielsen DMA? in the United States) if the user's geographical intent can be determined. The metro area is set if the user's intent is a metro area or city within the metro area, and not necessarily if they are physically located in the metro area.

Integrations

Category

Microsoft/Bing Ads Metrics and Dimensions