100+ Google Looker Studio Templates – Ready to Use for Free (2024)

What is Looker Studio?

It was formerly known as Google Data Studio and is a free, easy-to-use, and easy-to-share tool for data visualization and reporting. Google created it in 2016, gaining significant popularity among marketers and data analysts since then. It was founded on the concept that data should be accessible and intelligible to all stakeholders. It offers a single platform for data exploration, analysis, and collaboration.

How does Looker Studio help in developing businesses?

Looker Studio is a tool that allows designers to build visually appealing and intelligent visualizations for business intelligence purposes. The looker dashboard templates make it easier to develop reports and dashboards by providing a user-friendly interface and a wide choice of configurable templates.

Designers may optimize their creative potential by using Looker Studio tools and functions to create visually attractive, data-driven presentations that engage their audience. It also provides a wealth of capabilities to help you boost your analytics game and develop captivating tales that drive business growth, including customizable branding choices and interactive aspects.

Before getting into the details, we must understand why data design is critical in modern business conditions.

Why is data design important for businesses?

Data design, or the visual representation of data, is critical in determining the success of any business. It extends beyond aesthetics to influence consumer impression, brand awareness, and commercial performance. In today's competitive market, organizations rely on strong design aspects to successfully communicate their message and differentiate themselves from the competition. Developing a brand identity internally has also become significant for businesses.

Designers may utilize free data studio templates to build visually appealing reports and dashboards that convey the data meaningfully and improve the user experience.

Understanding the influence of design in business is critical for using tools like Looker Studio Templates to promote innovation and accomplish strategic objectives. Let us now dive deep and explore what it is all about.

Understanding Looker Studio templates

Google Looker Studio templates are required to comprehend the benefits and services they provide completely. These templates provide a strong basis for designers to launch different business projects rapidly and successfully.

Designers may save time, keep their visualizations consistent, and ensure a clean appearance across all of their reports and dashboards by using pre-designed looker templates. Additionally, it includes interactive components, configurable branding choices, and a variety of layout patterns, allowing designers to build interesting and effective data presentations.

Key Features of Google Looker Studio templates

1. Quick implementation

The Google Data Studio templates thrive at speeding up dashboard deployment, reducing the requirement to start from scratch. By offering ready-to-use templates linked with specific use cases, companies can quickly develop useful dashboards, saving significant time and money.

2. Best practices and concepts embedded within

These templates are based on industry best practices and design concepts, ensuring that users have access to visually appealing and effective dashboards. From layout design to chart selection, these templates combine tried and tested strategies that improve insight sharing and facilitate data-driven decision-making.

3. Freedom to customise

While these templates provide pre-built solutions, they also value modification freedom. Users can personalize templates by modifying color schemes, adding additional metrics, or implementing custom visualizations to meet their specific business needs.

4. Consistency and standardization

Google Data Studio templates make it easy to standardize data visualization efforts across teams and departments. This encourages uniformity, cooperation, and benchmarking across the business, eventually increasing efficiency and promoting improved decision-making.

How does Looker Studio customize data to fit into your brand identity?

When designing looker dashboard templates to match your brand, there are numerous important things to consider. First, ensure that your brand's colors and emblem are smoothly integrated into the design. You can manage this by choosing the proper color scheme and uploading your logo to replace any preset branding components.

Additionally, you can change the fonts and layout to match your brand's visual style. Maintaining uniformity across all templates is critical for creating a unified and professional image. By tweaking free Data Studio dashboard templates, you can improve the user experience and strengthen brand recognition.

In the following part, we will take you through the various types of looker templates available here and how they improve design productivity.

Templates enable marketers to shorten setup time, save money, and leverage expert community labor. We aim to make this procedure as simple as possible by allowing you to pick the perfect template. After tremendous research, we have hand-picked our list of the top Looker Studio Templates for 2024.

1. GA4 essential: Free Looker Studio template

This Google Analytics 4 template features six pages and covers a wide range of use cases for tracking and measuring your website's performance. The template, which focuses on e-commerce, may help you derive insights from your conversion and product data. It is also possible to drill down on performance by device or country, as many websites now only target mobile or desktop users.

More significantly, the template enables businesses to determine which pages and products are working as intended, and it includes industry-leading connectors that allow for the usage of "Average Session Duration" and "Bounce Rate" right out of the box.

2. User journey: Google Data Studio template

This is one of our favorite dashboards. The designer took things to the next level by creating the template around the data, enabling you to tell a visual story using your GA4 data.

This Google Data Studio dashboard template will help you investigate your customer's journey. You receive a complete view of how clients interact with your website, allowing you to address their pain areas and remove roadblocks.

The dashboard is simple to use and comprehend for people with varying degrees of experience. It also provides information on page usage, geographic areas, the device utilized, and the source. The User Journey Data Studio report template is ideal for individuals who want to quickly extract insights from their GA4 data and deliver them to stakeholders.

3. Facebook and Instagram Insights

The Facebook Page and Instagram Page Insights Template helps you identify information about where your Page Followers come from, which may assist you in identifying click fraud or low-quality followers from non-target groups. The template also shows where new likes for your page are coming from, allowing your firm to know if your page is being actively recommended to new clients.

You can see why people deleted their likes from your company's page, such as if the user's account was deactivated or if the person simply disliked your page.

The content area enables your firm to track the performance of content placed on your page, including text content, photo content, and media such as videos or shorts. This is important in determining whether your material has received a viral boost.

4. Profit Report templates

Use this data dashboard design to track particular Profit indicators, revenue, costs, and profit margins to assess financial success. Divide data by product line or location to find high-performing regions. To impact teams or clients, share ideas via a PDF, link, or email. Respond to queries such as "Which line of products generates the highest profit?" and "How does revenue vary across different regions?" This template will streamline your profit-tracking and decision-making procedures.

5. Production-efficiency templates

The Production efficiency dashboard provides insights into manufacturing processes, optimizing production output, and increasing overall efficiency. This dashboard collects and displays key performance indicators (KPIs) for manufacturing operations, equipment usage, downtime analysis, and quality measures. Manufacturing managers may enhance productivity and save costs by tracking these variables in real time, identifying inefficiencies, addressing bottlenecks, and making data-driven choices.

Best 5 Looker Studio dashboard examples for enhancing client reporting

Let’s explore the top 5 Looker Studio (Google Data Studio) dashboard examples designed by Two Minute Reports to translate your raw data into actionable insights.

1. GA4 – Purchase, Conversions Exploration template

GA4 - Purchase, Conversions Exploration Template

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Analyze your website conversions and customer journey path without overwhelming. With this free GA4 Looker Studio template, you can break down sophisticated details about purchases and conversions based on date, item, brand, device, and country. The best part is viewing the analysis in a single Looker Studio dashboard.  

Benefits of GA4 Purchase and Conversions Looker Studio template:

• Quickly visualize key conversions and purchases without navigating multiple steps in the native GA4 dashboard.
• Leveraging detailed conversion tracking helps you personalize marketing strategies based on accurate data rather than guesswork.

GA4 Looker Studio dashboard metrics:

• Purchases
• Conversions

2. Klaviyo - Email and SMS campaign template

Klaviyo - Email & SMS Campaign Report

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Our email and SMS campaign Google Data Studio template extracts key KPIs from your Klaviyo dashboard within minutes. You can visualize scorecards of critical email metrics, dive deep into trends, and patterns with heatmap rankings, track audience demographics based on country/city, and holistically monitor SMS-based metrics to optimize your data-driven decisions.

Benefits of Klaviyo's Email and SMS campaign Looker Studio template:

• A centralized view of email and SMS campaigns in one Looker Studio dashboard eliminates the need to toggle between different options in Klaviyo.
• Optimize timing and targeting by understanding how your email campaigns resonate with a specific set of audience groups.
• From tracking open rates to final conversions, for both email and SMS, you can identify where your audiences drop off, to improve engagement.

Klaviyo Looker Studio dashboard metrics:

• Email - Opened email, received email, clicked email, marked email as spam, bounced email.
• SMS - Sent SMS, received SMS, clicked SMS, failed to deliver, received automated response, unsubscribed, etc.
• User profile insights - Profile first name, email address, city, region, country, timezone, etc.

3. Google Ads vs. Facebook Ads template

Google Ads VS Facebook Ads

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This interactive Looker dashboard template compares the campaign performance of Google ads and Facebook ads in a single Looker Studio dashboard. You can compare key metrics like CTR, CPC, costs, impressions, conversions, etc in scorecards and graphs. An exclusive campaign KPI table containing lead field date, conversion ranking, amount spent, etc are also measured.

Benefits of Google Ads vs. Facebook Ads Looker Studio template

• Gain multi-channel campaign insights effortlessly by tracking critical KPIs and goals holistically.
• Ideal for busy marketers who want to capture important campaign outcomes in a simple, short, and crisp Looker Studio report.

Google ads vs. Facebook ads Looker Studio dashboard metrics:

• CTR, Cost per conversion, CPC, Impressions, clicks, conversions, etc.
• Campaign KPIs: Lead field data, amount spent, link clicks, impressions, CTR, conversions, conversion rate ranking score.

4. Shopify Overview Report

Shopify Overview Report

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You don’t have to download multiple reports from Shopify, instead use our Shopify Google Looker Studio template as a one-stop solution. Track new vs. returning customers, gross sales amount, top products by sale, net sales amount by country, comprehensive sales overview, confirmed orders, etc., in a single Looker Studio dashboard.

Benefits of this Google Data Studio template for Shopify

• With streamlined store analysis, you can see how each critical component is impacting your overall profits and revenue.
• Getting visibility into new vs. returning customers lets you tailor marketing strategies to improve retention rate and shopping experience.

Shopify Overview Looker Studio dashboard metrics:

• First-time vs. returning customers, sales overview, gross sales amount, order confirmed, and top products by sales.

5. LinkedIn Pages - Unique and Lifetime metrics performance

LinkedIn Pages - Unique and Lifetime Metrics Performance

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Get holistic insights about unique and lifetime metrics in this customizable LinkedIn Looker Studio dashboard. This easy-to-use Looker template visualizes metrics as scorecards, graphs, and tables for detailed representation. Up next, you can track followers' growth via tabular and timeline charts. Further, you can monitor the region and countries with two powerful geo charts to optimize targeting.

Benefits of LinkedIn Pages Looker Studio template

• Consolidating unique and lifetime metrics gives a big picture of your performance, letting you evaluate overall impact.
• Facilitate creating a balanced approach to data-driven strategies, analyzing things from long and short-term perspectives.

LinkedIn Pages Looker Studio dashboard metrics

• Lifetime metrics: Lifetime engagements, lifetime impressions, lifetime clicks, lifetime reach, lifetime engagement rate, etc.
• Unique page views metrics: About page, career page, insights page, products page, people page, overview page, etc.
• Follower insights: New followers, new organic followers, and new sponsored followers.

Generate actionable Looker Studio reports within minutes

Struggling with CSV reports is yesterday’s news. With our easy-to-use Google Data Studio templates, get clear, actionable insights fast and make the right decision by crafting powerful Looker Studio reports that drive you forward. 

Here’s how Two Minute Reports makes it feel like a breeze:

1. Customize reports quickly with free Looker Studio templates

With over 100+ free Google Looker Studio templates, you can tailor your marketing reports to your client's requirements, saving time and enhancing data visualization for strategizing data-driven decisions.

2. Streamline your workflow with pre-built Looker Studio dashboard templates

Skip the hassle of creating from scratch. With ready-to-use Google Looker templates, you can deliver your client reports instantly. The best part is, that you can reuse existing Looker Studio report templates, saving your time and energy to focus on what matters. 

3. Send automated Looker Studio reports to your clients

Just set your Looker Studio reports once and let it run on autopilot. With our Data Studio template, improve collaboration, trust and transparency among your team, clients and stakeholders by regularly updating them with crucial campaign insights, keeping everyone on the same pace.

Conclusion

Using data-driven insights is critical for enhancing your business strategy. It allows you to study important metrics and trends to help you make better decisions. Use data visualizations and reports to better understand user behavior, preferences, and trends. This is why Google Looker Studio templates are an important tool for business people.

These templates provide a transformational solution for businesses looking to leverage their data insights. The data studio design templates enable enterprises to speed up dashboard deployment timeframes and gain meaningful insights from their data by providing pre-built, customizable templates for a variety of use cases.

These templates provide a robust basis for data visualization across sectors, including marketing analytics, sales performance, financial reporting, and operational efficiency. Organizations may maximize efficacy and achieve business success via data-driven decision-making by adhering to best practices for adoption and modification.