The Ultimate Google Ads Reporting Tool for Client Reporting

Plug your client's Google ads analytics and optimize their ads right away!

Trusted by 4000+ brands and agencies

Maximize ROI with the leading Google Ads Reporting Tool

Google ads reporting for all KPIs in one place effortlessly

All you have to do is connect your client's Google Ads account. Choose our Google Ads report template or add your flair to the report, having all the key metrics from CTR, CPA to ROAS, Search Impression Share, and more.

Unlock powerful cross-channel PPC campaign insights with us

Get your hands on data from other sources with the Google Ads reporting tool. Now, compare, evaluate, and analyze what's hot and what's not on all these platforms. Dig deeper into your target audience's behavior and demographics.

Automated AdWords reporting: Clients are always in the know.

Trust and transparency lay the groundwork for lasting client-agency relationships. Setting up automated email reporting, sharing live links to Google Ads reports for clients, and automated reports to keep them updated on what's happening.

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Get the Google Ads insights you need

Performance

Measure your ad campaign's effectiveness by analyzing the cost-per-click (CPC) and cost-per-thousand impressions (CPM) using the amount spent metric. Determine the number of clicks and impressions to gauge your ad's reach performance. Calculate the Click-through rate (CTR) and the average CPC or CPM to adjust your campaign's structure. Keep track of the bounce rate (%) and user engagements and their rate to improve your website's user experience.

Conversions

Maximize your conversion with Google Ads insights. Understand the number, cost and value of your conversions with metrics such as Cost per Conversion, Conversion Rate % and Value per Conversion. Analyze both website and cross-device conversions with All Conversions, and measure the influence of Display Network ads on View-Through Conversions. Improve your ad performance and optimize your budget with Google Ads insights for better results.

Time

Group your Google Ads results by date, month, week, year, hour, month name, week start date, year month, day of week and year month number to gain valuable insights. By analyzing these dimensions, you can identify peak times, trends and patterns in performance. Use this information to optimize campaigns, adjust bidding strategies and create more effective ad schedules.

Campaign

Group your campaign results by name to quickly see which ones are performing best. Analyze your campaign status, ID, and serving status to identify opportunities for improvement. Use the start and end dates to determine the effectiveness of your campaigns over time. Pay attention to advertising channels, sub-types, and bidding strategies to maximize your ROI.

Account

Organize your ad accounts by name or ID for a clearer overview of performance. Group performance data by currency or timezone to compare across markets or locations. Monitor account status to quickly address any issues that may arise. These insights will simplify reporting and enhance operations.

Identify ad performance by ad name, ID, type, status, final URL, image, headline and description. Analyze and improve ad content, keywords and targeting strategies. Optimize bidding and budget allocation based on high-performing ad types, headlines and descriptions. Maximize ROI by focusing on ads generating the most conversions.

Ad Group

Identify ad group names, IDs, statuses, types, max CPC, and max CPM. Assess if they're performing well and adjust as needed. Use this data to optimize ad performance and allocate budget more efficiently. This improves ad targeting and prospects of conversions while reducing costs.

Impression share

Optimize your ad's reach with Google Ads' Impression Share metrics. Monitor Search and Content impression share, and Lost IS due to budget or rank for each. Use these insights to adjust bids, improve targeting, and increase your share of impressions. Maximize impact by reviewing exact match impression share and top location performance.

Video

Analyze the performance of your video ads with Google Ads' video views, view rate, and watch rate metrics. Use these insights to improve your video campaigns, by creating more engaging content and targeting the right audience. Increase your video view rate by optimizing thumbnail impressions for TrueView in-display ads. Improve watch rates by creating videos that retain viewer attention for longer.

Keyword

Analyze keyword text to see which ones are most effective. Utilize search term data to track top performing terms. Evaluate match type to see which ones yield the best results. Review quality score to determine keyword relevance. Use keyword ID to organize and optimize campaigns for maximum effectiveness.

See all the Google Ads metrics and dimensions we support

Destinations

Google Sheets

Create always live, interactive, cross-channel dashboards in Looker Studio and securely share them with your Internal and External users. Create custom landing pages with Omega .

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Looker Studio

Get Unlimited Insights from your Marketing Data right within your Google Sheets Spreadsheet and monitor your metrics like a hawk. Create custom landing pages with Omega

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Why choose Two Minute Reports?

Automate Reports. Save Time

Ditch manual reports & dashboards! Automate them in minutes and save hundreds of hours. Effortlessly pull data from over 30 marketing sources to gain valuable insights and impress clients.

Grow Revenue

Maximize client revenue and yours. Discover hidden opportunities to boost growth and stop wasting money on ineffective campaigns. Focus on what works and ditch the guesswork

Transition from Manual

Enhance client reporting experience with professional, white-labeled reports and stunning predefined templates.

Maximize multi-source Insights.

Effortlessly pull data from over 30 marketing sources to gain valuable and actionable insights.

Build Custom Reports

Create reports that matches your brand's requirement. Customise with personalised logo, colour schemes and more!

Feel secure with TMR

Built with advanced security features, ensure your data is secure including encryption, access controls and more.

"Overall, this is a highly potent software that takes your reporting and analytics to the next level. It is easy to integrate and use this software so that you can start using it quickly."
JonathanCEO
"The software is great, very easy to use and does the same as other softwares which charge you x20 its cost."
DiegoDigital Marketing and Web Design
"They have a good choice of connectors. For ecommerces, they do most social media, GA (better than Google's), Shopify, Amazon, Klaviyo. In short, everything we need."
Fanny MarcouxWeb Analytics Consultant
"Two Minute Reports does exactly what it says - it makes it extremely quick and easy to create reports."
MarcCTO

Why does your agency need a Google Ads reporting tool?

As your agency expands, you’ll have to simultaneously manage multiple Google ad campaigns, track progress, measure results, prepare Google Ads performance reports individually for various clients, and eventually highlight the actionable next steps.

It feels like moving mountains and rocks, isn’t it? You no longer have to. Unlock your agency's success with our best Google AdWords reporting tool. Bring your entire client(s) campaign data in one dashboard, optimize Google ad reporting, and deliver actionable insights 10x faster, improving efficiency and productivity.

Here are some of the key benefits of integrating a Google Ads reporting tool into your agency reporting workflow:

Automatically extract 100+ Google ad KPIs

The ability to streamline crucial Google ad metrics in a single campaign dashboard is a goldmine for agency marketers. Connect your client(s) account and automatically extract real-time metrics to enhance your Google ad reporting. With our Google AdWords reporting software, bid goodbye to the manual hassle of updating rows, columns, and filters in your native campaign dashboard.

Tailor your reports to multiple clients seamlessly

Every client is unique. You have to customize the campaign reports to fit specific client’s needs. With our pre-built Google Ads report templates you can organize critical insights in your Google Ads reporting dashboard and deliver client-specific Google Ads reports within minutes.

Leverage cross-channel insights

Get rid of making separate reports for each advertising platform. With our powerful Google Ads analysis tool, you can compare, evaluate, and analyze multi-channel campaign insights and deliver comprehensive client reports that blend key PPC metrics, enabling easy interpretation.

Automated Google Ads reporting for efficient data analysis

Schedule your Google Ads report for regular intervals - hourly, daily, weekly, and monthly. Showcase your agency’s value to your clients by delivering Google Ads performance reports at the right time. Make it effortless by streamlining the entire process on autopilot.

Unlock your campaign potential with our Google Ads reporting tool

Don’t get lost in the Google Ads’ Greek and Latin insights. Instead, understand how our Google Ads reporting tool simplifies and elevates your campaign performance in the following ways:

1. Optimize bidding strategies

Monitor key Google Ad metrics, such as CPC, CPA, ROAS, etc., to analyze how your bidding strategy has impacted your campaign. Consequently, you can shift your focus towards those campaigns, keywords, and ad groups that drive better results, optimizing ad spend efficiency.

2. Accurate Google Ads conversion tracking

Track conversion metrics precisely to inform accurate ROI insights for your clients. Highlight PPC conversion metrics such as CPC, cost per conversion, conversion value, cross-device conversion, view-through conversion for video ads, value per conversion, etc., to showcase how your strategies translate into high-performing revenue.

3. Compare historical data

By comparing campaign performance over different periods (weekly/monthly), you can spot trends, patterns, and shifts in customer behavior. With our AdWords report generator, you can forecast trends and refine your campaign strategies for upcoming periods.

4. Visualize performance with charts and graphs

Transform your Google Ads report into powerful visual stories. Whether you create reports in Google Sheets or Looker Studio, you can create clear and impactful visualizations that answer your client(s) questions — highlighting campaign performance compellingly.

5. Deliver meaningful recommendations

The ultimate purpose of using a reliable AdWords reporting tool is to standardize and refine reporting insights for actionable next steps. Craft crystal-clear client reports that deliver valuable growth strategies for optimizing future campaigns. Make your Google Ads report a robust tool for data-driven decision-making.

Enhance Google Ads reporting with Two Minute Reports

Accelerate your campaign insights with our ready-to-use Google Ads reporting tool. Cut through the chaos and focus on delivering actionable Google Ads reports to your clients. Empower your marketing decisions with improved efficiency and ROI.

Let us make Google Ads reporting more straightforward for you — TMR’s reliable Google Ads reporting tool helps you build, automate, and optimize your client reports with trusted insights. Your shortcut to delivering impactful Google Ads reporting starts here.

Frequently Asked Questions

What are the key performance metrics to include in your Google AdWords report?

You can customize your Google AdWords report template to include the following metrics:

Performance metrics: Impressions, clicks, amount spent, CTR.
Conversion tracking: Conversions, cost per conversion, cost per all conversions, conversions value, conversion rate %, cross-device conversions, VTC, value per all conversions.
Engagement: Interaction, interaction rate, engagement rate, bounce rate, average page views.
Ad Quality: Quality score, Landing page relevance, mobile-friendly click rate.

What is Google Ads reporting?

Google Ads reporting, formerly called Google AdWords reporting, refers to the process of tracking, measuring, and analyzing the performance of your Google Ad campaigns. You can monitor key metrics, customize dashboards using the Google AdWords report template, and refine strategies for accomplishing better outcomes.

How to automate Google Ads reports?

There are two ways to deliver Google Ads automated reports. They are:

Navigate to the “Editors and scheduling section” in your native Google Ads dashboard.
Use Two Minute Reports’ schedule data refresh to automatically send formatted Google Ads reports at defined intervals. Insert your sheet content in the email body, or attach the selected sheet as a PDF or Excel.

What tool is used to track Google Ads?

You can use Two Minute Reports’ Google Ads reporting tool to streamline and enhance your campaign performance. You just need to connect your client(s) accounts, extract key KPIs, streamline live campaign dashboard, and customize Google Ads performance reports to make informed business decisions.

How to do Google Ads reporting?

Leverage Two Minute Reports to seamlessly integrate and analyze Google Ads data, enabling the extraction of critical insights directly into Google Sheets or Looker Studio. This advanced reporting tool empowers users to customize reports with precision, enhancing data-driven decision-making processes.

How do I extract a report from Google Ads?

To extract a report from Google Ads, you can utilize Two Minute Reports, which facilitates a smooth integration process, allowing for the direct import of essential data into Google Sheets or Looker Studio. This method offers the flexibility to create customized Google Ads reports, tailored to your analytical requirements and decision-making needs.

How do I create a Google ad report?

For crafting a Google Ads report, Two Minute Reports serves as an effective tool, simplifying the process of transferring vital advertising data into Google Sheets or Looker Studio. This approach grants the capability to design reports customized to meet your specific analytical objectives and support informed decision-making.

How do I analyze Google Ads data?

To analyze Google Ads data, Two Minute Reports offers a streamlined solution by enabling efficient data transfer to Google Sheets or Looker Studio. It provides the tools to construct customized reports that delve deep into your ad metrics, offering insights that are critical for strategic planning and optimization efforts.