Facebook Ads Performance KPIs Report
Facebook Ads
For use with Looker StudioAbout the template
This interactive dashboard helps you keep track of your Facebook Ads click performance by analyzing the following: 1) Link clicks: the number of clicks on your ads' links. 2) Posts engagements: the number of interactions people have with your ads, such as likes, shares, comments, etc. 3) CTR (Link): the effectiveness of your ads, measured by the percentage of times an ad is seen and clicked. 4) CPC (Link): the average cost you pay per click. 5) Frequency: the average number of times users see your ads, calculated by dividing impressions by reach. 6) CPM: the average cost to get 1000 impressions, representing the expense of reaching a specific audience through your advertising.
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