Facebook Ads Performance KPIs

This interactive dashboard helps you keep track of your Facebook Ads click performance by analyzing the following: 1) Link clicks: the number of clicks on your ads' links. 2) Posts engagements: the number of interactions people have with your ads, such as likes, shares, comments, etc. 3) CTR (Link): the effectiveness of your ads, measured by the percentage of times an ad is seen and clicked. 4) CPC (Link): the average cost you pay per click. 5) Frequency: the average number of times users see your ads, calculated by dividing impressions by reach. 6) CPM: the average cost to get 1000 impressions, representing the expense of reaching a specific audience through your advertising.