Facebook Ads
Google Ads
Shopify
Google Analytics 4
Tiktok Ads
Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpot
Twitter AdsApple Search Ads Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Performance | Impressions | METRIC | INTEGER | The number of times your ad appeared in App Store search results within the reporting time period |
| Performance | Taps | METRIC | INTEGER | The number of times your ad was tapped by users within the reporting time period |
| Performance | Installs | METRIC | INTEGER | The total number of newDownloads or redownloads resulting from an ad within the reporting period. Search Ads installs are attributed within a 30‑day tap-through window |
| Performance | TTR | METRIC | FLOAT | The tap-through rate (TTR) is the number of times your ad was tapped by users divided by the total impressions your ad received |
| Performance | Avg CPA | METRIC | CURRENCY | The average cost-per-acquisition (CPA) is the total spend divided by the number of installs received within a period |
| Performance | Avg CPT | METRIC | CURRENCY | The CPT (Cost per tap) is treated by the API the same as CPC (Cost per click). The ratio is spend over taps |
| Performance | Avg CPM | METRIC | CURRENCY | Average CPM |
| Performance | Amount spent | METRIC | CURRENCY | The total spend of a campaign in the currency used in the campaign |
| Performance | Conversion rate | METRIC | RATIO | The total number of conversions received within a period, divided by total number of taps within the same period |
| Install Type | New Downloads | METRIC | INTEGER | New Downloads |
| Install Type | Redownloads | METRIC | INTEGER | Redownloads |
| Install Type | Limited Ad Tracking (LAT) On Installs | METRIC | INTEGER | LAT On Installs |
| Install Type | Limited Ad Tracking (LAT) Off Installs | METRIC | INTEGER | LAT Off Installs |
| Time | Year | DIMENSION | YEAR | Events are broken down yearly |
| Time | Year month | DIMENSION | YEARMONTH | Events are broken down monthly |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Events are broken down monthly |
| Time | Month | DIMENSION | MONTHNAME | Events are broken down monthly |
| Time | Month Number | DIMENSION | MONTH | Events are broken down monthly |
| Time | Week number(sun-sat) | DIMENSION | WEEK_NUMBER | Events are broken down weekly |
| Time | Week number(mon-sun) | DIMENSION | WEEK_ISO_NUMBER | Events are broken down ISO weekly |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week. |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week. |
| Time | Date | DIMENSION | DATE | The date of the event |
| Account | Account ID | DIMENSION | STRING | ID of the Apple Search Ads account |
| Account | Account name | DIMENSION | STRING | Name of the Apple Search Ads account |
| Account | Account currency | DIMENSION | STRING | Currency of the Apple Search Ads account |
| Campaign | Campaign ID | DIMENSION | STRING | ID of the Apple Search Ads campaign |
| Campaign | Campaign name | DIMENSION | STRING | Name of the Apple Search Ads campaign |
| Campaign | Campaign status | DIMENSION | STRING | Status of the Apple Search Ads campaign |
| Campaign | Campaign serving status | DIMENSION | STRING | Serving status of the Apple Search Ads campaign |
| Campaign | Campaign serving status reasons | DIMENSION | STRING | Serving status reasons of the Apple Search Ads campaign |
| Campaign | Campaign display status | DIMENSION | STRING | Display status of the Apple Search Ads campaign |
| Campaign | Campaign countries or regions | DIMENSION | STRING | Countries or regions of the Apple Search Ads campaign |
| Campaign | Campaign countries or regions serving state reasons | DIMENSION | STRING | Countries or regions serving state reasons of the Apple Search Ads campaign |
| Campaign | Campaign ad channel type | DIMENSION | STRING | Ad channel type of the Apple Search Ads campaign |
| Campaign | Campaign supply sources | DIMENSION | STRING | Supply sources of the Apple Search Ads campaign |
| Campaign | Campaign created date | DIMENSION | DATE | Created date of the Apple Search Ads campaign |
| Campaign | Campaign created date time | DIMENSION | DATETIME | Created datetime of the Apple Search Ads campaign |
| Campaign | Campaign modified date | DIMENSION | DATE | Modified date of the Apple Search Ads campaign |
| Campaign | Campaign modified date time | DIMENSION | DATETIME | Modified datetime of the Apple Search Ads campaign |
| Campaign | Campaign start date | DIMENSION | DATE | Start date of the Apple Search Ads campaign |
| Campaign | Campaign start date time | DIMENSION | DATETIME | Start datetime of the Apple Search Ads campaign |
| Campaign | Campaign end date | DIMENSION | DATE | End date of the Apple Search Ads campaign |
| Campaign | Campaign end date time | DIMENSION | DATETIME | End datetime of the Apple Search Ads campaign |
| Campaign | Campaign total budget | DIMENSION | FLOAT | Total budget of the Apple Search Ads campaign |
| Campaign | Campaign daily budget | DIMENSION | FLOAT | Daily budget of the Apple Search Ads campaign |
| Campaign | App ID | DIMENSION | STRING | App ID used in the Apple Search Ads campaign |
| Ad Group | Ad group ID | DIMENSION | STRING | ID of the Apple Search Ads ad group |
| Ad Group | Ad group name | DIMENSION | STRING | Name of the Apple Search Ads ad group |
| Ad Group | Ad group status | DIMENSION | STRING | Status of the Apple Search Ads ad group |
| Ad Group | Ad group serving status | DIMENSION | STRING | Serving status of the Apple Search Ads ad group |
| Ad Group | Ad group serving state reasons | DIMENSION | STRING | Serving state reasons of the Apple Search Ads ad group |
| Ad Group | Ad group display status | DIMENSION | STRING | Display status of the Apple Search Ads ad group |
| Ad Group | Ad group deleted | DIMENSION | BOOLEAN | Deleted status of the Apple Search Ads ad group |
| Ad Group | Ad group default bid amount | DIMENSION | STRING | Default bid amount of the Apple Search Ads ad group |
| Ad Group | Ad group creation date time | DIMENSION | DATETIME | Creation time of the Apple Search Ads ad group |
| Ad Group | Ad group creation date | DIMENSION | DATE | Creation time of the Apple Search Ads ad group |
| Ad Group | Ad group modification date time | DIMENSION | DATETIME | Modification time of the Apple Search Ads ad group |
| Ad Group | Ad group modification date | DIMENSION | DATE | Modification time of the Apple Search Ads ad group |
| Ad Group | Ad group start date time | DIMENSION | DATETIME | Start time of the Apple Search Ads ad group |
| Ad Group | Ad group start date | DIMENSION | DATE | Start time of the Apple Search Ads ad group |
| Ad Group | Ad group end date time | DIMENSION | DATETIME | End time of the Apple Search Ads ad group |
| Ad Group | Ad group end date | DIMENSION | DATE | End time of the Apple Search Ads ad group |
| Ad Group | Ad group automated keywords opt in | DIMENSION | STRING | Automated keywords opt in of the Apple Search Ads ad group |
| Ad | Ad ID | DIMENSION | STRING | ID of the Apple Search Ads ad |
| Ad | Ad language | DIMENSION | STRING | Language of the Apple Search Ads ad |
| Ad | Creative ID | DIMENSION | STRING | ID of the Apple Search Ads creative |
| Ad | Ad name | DIMENSION | STRING | Name of the Apple Search Ads ad |
| Ad | Creative type | DIMENSION | STRING | The type of creative. Values are CUSTOM_PRODUCT_PAGE, CREATIVE_SET |
| Ad | Ad status | DIMENSION | STRING | Status of the Apple Search Ads ad |
| Ad | Ad display status | DIMENSION | STRING | The indicator of the status of an ad assignment with an ad group |
| Ad | Ad display state reasons | DIMENSION | STRING | Reasons provided when an ad isn’t running |
| Ad | Is ad deleted | DIMENSION | BOOLEAN | Indicates whether the ad has been deleted or not. Values are TRUE, FALSE |
| Ad | Ad creation date | DIMENSION | DATE | The date the ad was created |
| Ad | Ad creation time | DIMENSION | DATETIME | The date and time the ad was created |
| Ad | Ad modification date | DIMENSION | DATE | The date of the most recent modification of the ad |
| Ad | Ad modification time | DIMENSION | DATETIME | The date and time of the most recent modification of the ad |
| Keyword | Keyword | DIMENSION | STRING | The keyword text |
| Keyword | Keyword ID | DIMENSION | STRING | The keyword ID |
| Keyword | Keyword display status | DIMENSION | STRING | The indicator of the status of a keyword assignment with an ad group |
| Keyword | Keyword bid amount | DIMENSION | FLOAT | The bid amount for the keyword |
| Search Term | Search term | DIMENSION | STRING | The search term text |
| Search Term | Search term source | DIMENSION | STRING | The source of the search term. Values are AUTOMATIC or MANUAL |
| Search Term | Match type | DIMENSION | STRING | The match type of the search term |