HomeIntegrationsFacebook Insights Reporting ToolFacebook Insights Metrics and Dimensions

Facebook Insights Metrics and Dimensions

Field group	Field	Type	Data type	Description
Page lifetime insights	Page total likes	METRIC	INTEGER	The number of people who have liked the Page, since the last login. Only visible to a Page admin
Page lifetime insights	Page total followers	METRIC	INTEGER	Number of page followers
Page lifetime insights	Page total fans	METRIC	INTEGER	Number of page fans
Page lifetime insights	Page rating	METRIC	INTEGER	Number of ratings for the Page (limited to ratings that are publicly accessible)
Page lifetime insights	Page overall star rating	METRIC	FLOAT	Overall page rating based on rating survey from users on a scale of 1-5
Page lifetime insights	Page talking about count	METRIC	INTEGER	The number of people talking about this Page
Page lifetime insights	Page check ins	METRIC	INTEGER	Number of checkins at a place represented by a Page
Page lifetime insights	Page unread messages	METRIC	INTEGER	Unread message count for the Page. Only visible to a page admin
Page lifetime insights	Page unseen messages	METRIC	INTEGER	The number of people who have liked the Page, since the last login. Only visible to a Page admin
Page lifetime insights	Page unread notifications	METRIC	INTEGER	Unseen message count for the Page. Only visible to a page admin
Page insights	Page fans	METRIC	INTEGER	The total number of people who have liked your Page.
Page insights	Page fan adds	METRIC	INTEGER	The number of new people who have liked your Page.
Page insights	Page fan adds (unique)	METRIC	INTEGER	The number of new people who have liked your Page (Unique users).
Page insights	Page unlikes	METRIC	INTEGER	The number of unlikes of your Page.
Page insights	Page unlikes (unique)	METRIC	INTEGER	The number of unlikes of your Page (Unique users).
Page insights	Page likers (fans) online per day	METRIC	FLOAT	The number of your fans who saw any posts on Facebook on a given day.
Page insights	Page followers	METRIC	INTEGER	The total number of people who have followed your Page.
Page insights	Page daily follows	METRIC	FLOAT	The number of new people who have followed your Page.
Page insights	Page daily follows (unique)	METRIC	FLOAT	The number of new people who have followed your Page (Unique users).
Page insights	Page daily unfollows	METRIC	FLOAT	The number of Unfollows of your Page.
Page insights	Page daily unfollows (unique)	METRIC	FLOAT	The number of Unfollows of your Page (Unique users).
Page insights	Page views	METRIC	INTEGER	The number of times a Page has been viewed by logged-in and logged-out people.
Page insights	Page views (logout)	METRIC	INTEGER	The number of times a Page has been viewed by people not logged into Facebook.
Page insights	Page views (logged in)	METRIC	INTEGER	The number of times a Page has been viewed by people logged in to Facebook.
Page insights	Page views (logged in) (unique)	METRIC	INTEGER	The number of people logged into Facebook who have viewed the Page.
Page insights	Page impressions	METRIC	INTEGER	The total number of impressions seen of any content associated with your Page.
Page insights	Page organic impressions	METRIC	INTEGER	The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page.
Page insights	Page paid impressions	METRIC	INTEGER	The number of impressions of a Sponsored Story or Ad pointing to your Page.
Page insights	Page viral impressions	METRIC	INTEGER	The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
Page insights	Page non viral impressions	METRIC	INTEGER	The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insights	Page reach	METRIC	INTEGER	The number of people who have seen any content associated with your Page.
Page insights	Page organic reach	METRIC	INTEGER	The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page.
Page insights	Page paid reach	METRIC	INTEGER	Number of people who saw a sponsored story or Ad about your Page.
Page insights	Page viral reach	METRIC	INTEGER	The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
Page insights	Page non viral reach	METRIC	INTEGER	The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insights	Page new conversations (unique)	METRIC	INTEGER	The number of messaging conversations on Messenger that began with people who had never messaged with your business before
Page insights	Page blocked conversations (unique)	METRIC	INTEGER	The number of conversations with the Page that have been blocked
Page insights	Page reported conversations (unique)	METRIC	INTEGER	The number of conversations from the Page that have been reported by people for reasons such as spam, or containing inappropriate content
Page insights	Page engaged users	METRIC	INTEGER	The number of people who engaged with your Page. Engagement includes any click.
Page insights	Page post engagements	METRIC	INTEGER	The number of times people have engaged with your posts through likes, comments and shares and more.
Page insights	Page negative feedback	METRIC	INTEGER	The number of times people took a negative action (e.g., un-liked or hid a post).
Page insights	Page negative feedback (unique)	METRIC	INTEGER	The number of people who took a negative action (e.g., un-liked or hid a post).
Page insights	Page total actions	METRIC	INTEGER	The number of clicks on your Page's contact info and call-to-action button.
Page insights	Page content clicks	METRIC	INTEGER	The number of times people clicked on any of your content.
Page insights	Page content clicks (unique)	METRIC	INTEGER	The number of people who clicked on any of your content.
Page insights	Page stories	METRIC	INTEGER	The number of stories created about your Page (Stories)
Page insights	Page "like" reactions	METRIC	INTEGER	Total "like" reactions of a post.
Page insights	Page "love" reactions	METRIC	INTEGER	Total "love" reactions of a post.
Page insights	Page "wow" reactions	METRIC	INTEGER	Total "wow" reactions of a post.
Page insights	Page "haha" reactions	METRIC	INTEGER	Total "haha" reactions of a post.
Page insights	Page "sorry" reactions	METRIC	INTEGER	Total "sorry" reactions of a post.
Page insights	Page "anger" reactions	METRIC	INTEGER	Total "anger" reactions of a post.
Page insights	Page posts impressions	METRIC	INTEGER	The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.
Page insights	Page posts paid impressions	METRIC	INTEGER	The number of times your Page's posts entered a person's screen through paid distribution such as an ad.
Page insights	Page posts organic impressions	METRIC	INTEGER	The number of times your Page's posts entered a person's screen through unpaid distribution.
Page insights	Page posts viral impressions	METRIC	INTEGER	The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insights	Page posts non viral impressions	METRIC	INTEGER	The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insights	Page places check ins	METRIC	INTEGER	The number of times people checked into a place.
Page insights	Page places check ins (unique)	METRIC	INTEGER	The number of people who checked into a place.
Page insights	Page places check ins using mobile	METRIC	INTEGER	The number of times people checked into a place using mobile phones.
Page insights	Page places check ins using mobile (unique)	METRIC	INTEGER	The number of people who checked into a place using mobile phones.
Page insights	Page video views	METRIC	INTEGER	Total number of times page's videos have been viewed for more than 3 seconds.
Page insights	Page video views (unique)	METRIC	INTEGER	Total number of times page's videos have been played for unique people for more than 3 seconds.
Page insights	Page organic video views	METRIC	INTEGER	Total number of times page's videos have been viewed for more than 3 seconds by organic reach.
Page insights	Page paid video views	METRIC	INTEGER	Total number of times page's promoted videos have been viewed for more than 3 seconds.
Page insights	Page auto played video views	METRIC	INTEGER	The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Page insights	Page clicked to play video views	METRIC	INTEGER	The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play.
Page insights	Page 30s video views	METRIC	INTEGER	Total number of times page's videos have been viewed for more than 30 seconds.
Page insights	Page 30s video views (unique)	METRIC	INTEGER	The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Page insights	Page 30s organic video views	METRIC	INTEGER	The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach.
Page insights	Page 30s paid video views	METRIC	INTEGER	The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Page insights	Page 30s auto played video views	METRIC	INTEGER	The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Page insights	Page 30s clicked to play video views	METRIC	INTEGER	The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play.
Page insights	Page daily crossposted video ad break impressions	METRIC	INTEGER	The total number of times an ad was shown during ad breaks in crossposted videos.
Page insights	Page daily crossposted video ad break earnings	METRIC	FLOAT	An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
Page insights	Page daily crossposted video ad break CPM	METRIC	FLOAT	The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.
Page insights	Page daily owned video ad break impressions	METRIC	INTEGER	The total number of times an ad was shown during ad breaks in owned videos.
Page insights	Page daily owned video ad break earnings	METRIC	FLOAT	An estimate of the amount you earned from ad breaks in a owned videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
Page insights	Page daily owned video ad break CPM	METRIC	FLOAT	The average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook.
Post lifetime insights	Post likes	METRIC	INTEGER	Number of post likes
Post lifetime insights	Post reactions	METRIC	INTEGER	Number of post reactions
Post lifetime insights	Post comments	METRIC	INTEGER	Number of post comments
Post lifetime insights	Post shares	METRIC	INTEGER	Number of post shares
Post lifetime insights	Post engaged users	METRIC	INTEGER	The number of people who engaged with your Page. Engagement includes any click.
Post lifetime insights	Post negative feedback	METRIC	INTEGER	The number of times people took a negative action (e.g., un-liked or hid a post).
Post lifetime insights	Post negative feedback (unique)	METRIC	INTEGER	The number of people who took a negative action (e.g., un-liked or hid a post).
Post lifetime insights	Post clicks	METRIC	INTEGER	The number of times people clicked on anywhere in your posts without generating a story
Post lifetime insights	Post clicks (unique)	METRIC	INTEGER	The number of people who clicked anywhere in your post without generating a story
Post lifetime insights	Post link clicks	METRIC	INTEGER	The number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insights	Post link clicks (unique)	METRIC	INTEGER	The number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insights	Post other clicks	METRIC	INTEGER	The number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insights	Post other clicks (unique)	METRIC	INTEGER	The number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insights	Post photo views	METRIC	INTEGER	The number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insights	Post photo views (unique)	METRIC	INTEGER	The number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insights	Post "like" reactions	METRIC	INTEGER	Total "like" reactions of a post.
Post lifetime insights	Post "love" reactions	METRIC	INTEGER	Total "love" reactions of a post.
Post lifetime insights	Post "wow" reactions	METRIC	INTEGER	Total "wow" reactions of a post.
Post lifetime insights	Post "haha" reactions	METRIC	INTEGER	Total "haha" reactions of a post.
Post lifetime insights	Post "sorry" reactions	METRIC	INTEGER	Total "sorry" reactions of a post.
Post lifetime insights	Post "anger" reactions	METRIC	INTEGER	Total "anger" reactions of a post.
Post lifetime insights	Post impressions	METRIC	INTEGER	The total number of impressions seen of any content associated with your Page.
Post lifetime insights	Post paid impressions	METRIC	INTEGER	The number of impressions of a Sponsored Story or Ad pointing to your Page.
Post lifetime insights	Post organic impressions	METRIC	INTEGER	The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page.
Post lifetime insights	Post viral impressions	METRIC	INTEGER	The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
Post lifetime insights	Post non viral impressions	METRIC	INTEGER	The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post lifetime insights	Post reach	METRIC	INTEGER	The number of people who have seen any content associated with your Page.
Post lifetime insights	Post paid reach	METRIC	INTEGER	Number of people who saw a sponsored story or Ad about your Page.
Post lifetime insights	Post organic reach	METRIC	INTEGER	The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page.
Post lifetime insights	Post viral reach	METRIC	INTEGER	The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
Post lifetime insights	Post non viral reach	METRIC	INTEGER	The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post lifetime insights	Post video views	METRIC	INTEGER	Total number of times page's videos have been viewed for more than 3 seconds.
Post lifetime insights	Post organic video views	METRIC	INTEGER	Total number of times page's videos have been viewed for more than 3 seconds by organic reach.
Post lifetime insights	Post paid video views	METRIC	INTEGER	Total number of times page's promoted videos have been viewed for more than 3 seconds.
Post lifetime insights	Post auto played video views	METRIC	INTEGER	The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Post lifetime insights	Post clicked to play video views	METRIC	INTEGER	The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play.
Post lifetime insights	Post video views (unique)	METRIC	INTEGER	Total number of times page's videos have been played for unique people for more than 3 seconds.
Post lifetime insights	Post organic video views (unique)	METRIC	INTEGER	Total number of times page's videos have been viewed for more than 3 seconds by organic reach.
Post lifetime insights	Post paid video views (unique)	METRIC	INTEGER	Total number of times page's promoted videos have been viewed for more than 3 seconds.
Post lifetime insights	Post 60s video views	METRIC	INTEGER	The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Post lifetime insights	Post 10s video views	METRIC	INTEGER	The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos.
Post lifetime insights	Post 10s video views (unique)	METRIC	INTEGER	The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Post lifetime insights	Post organic 10s video views	METRIC	INTEGER	The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach.
Post lifetime insights	Post paid 10s video views	METRIC	INTEGER	The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Post lifetime insights	Post auto played 10s video views	METRIC	INTEGER	The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Post lifetime insights	Post 10s video views with sound on	METRIC	INTEGER	The number of times your Page's videos played for at least 10 seconds with sound on.
Post lifetime insights	Post video view time	METRIC	INTEGER	Post video view time
Post lifetime insights	Post organic video view time	METRIC	INTEGER	Post organic video view time
Post lifetime insights	Post paid video view time	METRIC	INTEGER	Post paid video view time
Post lifetime insights	Post video avg time watched (ms)	METRIC	INTEGER	The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.
Video lifetime insights	Video length	METRIC	FLOAT	Total length of the video
Video lifetime insights	Total video views	METRIC	INTEGER	Total video views
Video lifetime insights	Total video views (unique)	METRIC	INTEGER	Total video views (unique)
Video lifetime insights	Total video views auto played	METRIC	INTEGER	Total video views auto played
Video lifetime insights	Total video views clicked to play	METRIC	INTEGER	Total video views clicked to play
Video lifetime insights	Total video views organic	METRIC	INTEGER	Total video views organic
Video lifetime insights	Total video views organic (unique)	METRIC	INTEGER	Total video views organic (unique)
Video lifetime insights	Total video views paid	METRIC	INTEGER	Total video views paid
Video lifetime insights	Total video views paid (unique)	METRIC	INTEGER	Total video views paid (unique)
Video lifetime insights	Total video views sound on	METRIC	INTEGER	Total video views sound on
Video lifetime insights	Total video completed views	METRIC	INTEGER	Total video completed views
Video lifetime insights	Total video completed views (unique)	METRIC	INTEGER	Total video completed views (unique)
Video lifetime insights	Total video completed views auto played	METRIC	INTEGER	Total video completed views auto played
Video lifetime insights	Total video completed views clicked to play	METRIC	INTEGER	Total video completed views clicked to play
Video lifetime insights	Total video completed views organic	METRIC	INTEGER	Total video completed views organic
Video lifetime insights	Total video completed views organic (unique)	METRIC	INTEGER	Total video completed views organic (unique)
Video lifetime insights	Total video completed views paid	METRIC	INTEGER	Total video completed views paid
Video lifetime insights	Total video completed views paid (unique)	METRIC	INTEGER	Total video completed views paid (unique)
Video lifetime insights	Total video 10s views	METRIC	INTEGER	Total video 10s views
Video lifetime insights	Total video 10s views (unique)	METRIC	INTEGER	Total video 10s views (unique)
Video lifetime insights	Total video 10s views auto played	METRIC	INTEGER	Total video 10s views auto played
Video lifetime insights	Total video 10s views clicked to play	METRIC	INTEGER	Total video 10s views clicked to play
Video lifetime insights	Total video 10s views organic	METRIC	INTEGER	Total video 10s views organic
Video lifetime insights	Total video 10s views paid	METRIC	INTEGER	Total video 10s views paid
Video lifetime insights	Total video 10s views sound on	METRIC	INTEGER	Total video 10s views sound on
Video lifetime insights	Total video 15s views	METRIC	INTEGER	Total video 15s views
Video lifetime insights	Total video 60s views	METRIC	INTEGER	Total video 60s views
Video lifetime insights	Total video avg time watched	METRIC	FLOAT	Total video avg time watched
Video lifetime insights	Total video view time	METRIC	INTEGER	Total video view time
Video lifetime insights	Total video view time organic	METRIC	INTEGER	Total video view time organic
Video lifetime insights	Total video view time paid	METRIC	INTEGER	Total video view time paid
Video lifetime insights	Total video ad break cpm	METRIC	FLOAT	Total video ad break cpm
Video lifetime insights	Total video ad break impressions	METRIC	INTEGER	Total video ad break impressions
Video lifetime insights	Total video ad break earnings	METRIC	FLOAT	Total video ad break earnings
Time	Year	DIMENSION	YEAR	Year
Time	Year month	DIMENSION	YEARMONTH	Year month
Time	Year month number	DIMENSION	YEAR_MONTH_NUMBER	Year month number
Time	Month	DIMENSION	MONTHNAME	Month name
Time	Month number	DIMENSION	MONTH	Month number
Time	Week number(sun - sat)	DIMENSION	WEEK_NUMBER	Week number(sun - sat)
Time	Week number(mon - sun)	DIMENSION	WEEK_ISO_NUMBER	Week number(mon - sun)
Time	Week start date(sun - sat)	DIMENSION	WEEK_START_DATE	Start date of the week
Time	Week start date(mon - sun)	DIMENSION	WEEK_ISO_START_DATE	Start date of the ISO week
Time	Date	DIMENSION	DATE	Date
Page	Page name	DIMENSION	STRING	The name of the Facebook Page
Page	Page ID	DIMENSION	STRING	The ID representing a Facebook Page
Page	Page link	DIMENSION	URL	The Page's Facebook URL
Page	Page about	DIMENSION	STRING	Information about the Page
Page	Page category	DIMENSION	STRING	The Page's category. e.g. Product/Service, Computers/Technology
Page	Page connected instagram account	DIMENSION	STRING	Instagram account connected to page via page settings
Page	Page cover URL	DIMENSION	IMAGE_URL	Link of the page's cover photo
Page	Page description	DIMENSION	STRING	The description of the Page
Page	Page display subtext	DIMENSION	STRING	Subtext about the Page being viewed
Page	Page impressum	DIMENSION	STRING	Legal information about the Page publishers
Page	Has new page experience	DIMENSION	BOOLEAN	Indicates whether a page has transitioned to new page experience or not
Page	Has whatsapp number	DIMENSION	BOOLEAN	Indicates whether WhatsApp number connected to this page is a WhatsApp number
Page	Is community page	DIMENSION	BOOLEAN	Indicates whether the Page is a community Page
Page	Is page eligible for branded content	DIMENSION	BOOLEAN	Indicates whether the page is eligible for the branded content tool
Page	Is page messenger bot get started enabled	DIMENSION	BOOLEAN	Indicates whether the page is a Messenger Platform Bot with Get Started button enabled
Page	Is page messenger platform bot	DIMENSION	BOOLEAN	Indicates whether the page is a Messenger Platform Bot
Page	Is page owned	DIMENSION	BOOLEAN	Indicates whether Page is owned
Page	Is page permanently closed	DIMENSION	BOOLEAN	Whether the business corresponding to this Page is permanently closed
Page	Is page published	DIMENSION	BOOLEAN	Indicates whether the Page is published and visible to non-admins
Page	Is page unclaimed	DIMENSION	BOOLEAN	Indicates whether the Page is unclaimed
Page	Is page webhooks subscribed	DIMENSION	BOOLEAN	Is the application subscribed for real time updates from this page
Page	Page can checkin	DIMENSION	BOOLEAN	Whether the Page has checkin functionality enabled
Page	Is page supports donate btn in live video	DIMENSION	BOOLEAN	Whether the user can add a Donate Button to their Live Videos
Page	Page phone no	DIMENSION	STRING	Phone number provided by a Page
Page	Page temporary status	DIMENSION	STRING	Indicates how the business corresponding to this Page is operating differently than usual. Possible values:(differently_open,temporarily_closed,operating_as_usual,no_data)
Page	Page username	DIMENSION	STRING	The alias of the Page. For example, for www.facebook.com/platform the username is 'platform'
Page	Page verification status	DIMENSION	STRING	Showing whether this Page is verified. Value can be blue_verified or gray_verified, which represents that Facebook has confirmed that a Page is the authentic presence of the public figure, celebrity, or global brand it represents, or not_verifieds
Page	Page website	DIMENSION	URL	The URL of the Page's website
Page	Page displayed msg response time	DIMENSION	STRING	Page estimated message response time displayed to user
Page	Page merchant review status	DIMENSION	STRING	Review status of the Page against FB commerce policies, this status decides whether the Page can use component flow
Page	Page messenger icebreakers	DIMENSION	STRING	The default ice breakers for a certain page
Page	Page messenger quick replies	DIMENSION	STRING	The default quick replies for a certain page
Page	Page messenger quick replies type	DIMENSION	STRING	Indicates what type this page is and we will generate different sets of quick replies based on it. Values include UNKNOWN, PAGE_SHOP, or RETAIL
Demographics	Gender	DIMENSION	STRING	The gender of the people who have liked your page.
Demographics	Age	DIMENSION	STRING	The age of the people who have liked your page.
Demographics	Country	DIMENSION	COUNTRY_CODE	The country of the people who have liked your page
Demographics	City	DIMENSION	CITY	The city of the people who have liked your page
Post	Post ID	DIMENSION	STRING	The post ID
Post	Post message	DIMENSION	STRING	The message written in the post
Post	Post message tags	DIMENSION	LIST	Profiles mentioned or tagged in a message. This is an object with a unique key for each mention or tag in the message.
Post	Post story	DIMENSION	STRING	Text of stories not intentionally generated by users, such as those generated when two users become friends
Post	Post story tags	DIMENSION	LIST	The list of tags in the post description
Post	Post URL	DIMENSION	URL	The permanent static URL to the post on www.facebook.com
Post	Post image URL	DIMENSION	IMAGE_URL	Full size picture url from attachment
Post	Post shared URL	DIMENSION	URL	Full size picture url from attachment
Post	Post created date	DIMENSION	DATE	The date the post was published
Post	Post created datetime	DIMENSION	DATETIME	The time the post was published
Post	Post updated date	DIMENSION	DATE	The date the post was updated
Post	Post updated datetime	DIMENSION	DATETIME	The time the post was updated
Post	Post promotion status	DIMENSION	STRING	Status of the promotion, if the post was promoted
Post	Post status type	DIMENSION	STRING	Profiles tagged in message
Post	Is hidden (post)	DIMENSION	BOOLEAN	Whether a post has been set to hidden
Post comment	Post comment ID	DIMENSION	STRING	Post comment ID
Post comment	Post comment author	DIMENSION	STRING	Post comment author
Post comment	Post comment message	DIMENSION	STRING	Post comment message
Post comment	Post comment date	DIMENSION	DATE	Post comment date
Post comment	Post comment datetime	DIMENSION	DATETIME	Post comment datetime
Video	Video ID	DIMENSION	STRING	Video ID
Video	Video title	DIMENSION	STRING	Video title
Video	Video description	DIMENSION	STRING	Video description
Video	Video content category	DIMENSION	STRING	Video content category
Video	Video live status	DIMENSION	STRING	Video live status
Video	Video post publish status	DIMENSION	BOOLEAN	Video post publish status
Video	Video source URL	DIMENSION	STRING	Video source URL
Video	Video permalink URL	DIMENSION	STRING	Video permalink URL
Video	Video embeddable	DIMENSION	BOOLEAN	Video embeddable
Video	Video embed HTML	DIMENSION	STRING	Video embed HTML
Video	Video crossposting eligibility	DIMENSION	BOOLEAN	Video crossposting eligibility
Video	Video instagram eligibility	DIMENSION	BOOLEAN	Video instagram eligibility
Video	Video created date	DIMENSION	DATE	Video created date
Video	Video created datetime	DIMENSION	DATETIME	Video created datetime
Video	Video updated date	DIMENSION	DATE	Video updated date
Video	Video updated datetime	DIMENSION	DATETIME	Video updated datetime
Video	Video backdated date	DIMENSION	DATE	Video backdated date
Video	Video backdated datetime	DIMENSION	DATETIME	Video backdated datetime
Video	Video backdated time granularity	DIMENSION	STRING	Video backdated time granularity

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Facebook Insights Metrics and Dimensions