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Twitter AdsFacebook Insights Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Page lifetime insights | Page total likes | METRIC | INTEGER | The number of people who have liked the Page, since the last login. Only visible to a Page admin |
| Page lifetime insights | Page total followers | METRIC | INTEGER | Number of page followers |
| Page lifetime insights | Page total fans | METRIC | INTEGER | Number of page fans |
| Page lifetime insights | Page rating | METRIC | INTEGER | Number of ratings for the Page (limited to ratings that are publicly accessible) |
| Page lifetime insights | Page overall star rating | METRIC | FLOAT | Overall page rating based on rating survey from users on a scale of 1-5 |
| Page lifetime insights | Page talking about count | METRIC | INTEGER | The number of people talking about this Page |
| Page lifetime insights | Page check ins | METRIC | INTEGER | Number of checkins at a place represented by a Page |
| Page lifetime insights | Page unread messages | METRIC | INTEGER | Unread message count for the Page. Only visible to a page admin |
| Page lifetime insights | Page unseen messages | METRIC | INTEGER | The number of people who have liked the Page, since the last login. Only visible to a Page admin |
| Page lifetime insights | Page unread notifications | METRIC | INTEGER | Unseen message count for the Page. Only visible to a page admin |
| Page insights | Page fans | METRIC | INTEGER | The total number of people who have liked your Page. |
| Page insights | Page fan adds | METRIC | INTEGER | The number of new people who have liked your Page. |
| Page insights | Page fan adds (unique) | METRIC | INTEGER | The number of new people who have liked your Page (Unique users). |
| Page insights | Page fan adds paid (unique) | METRIC | INTEGER | The number of new people who have liked your Page (Unique users). |
| Page insights | Page fan adds unpaid (unique) | METRIC | INTEGER | The number of new people who have liked your Page (Unique users). |
| Page insights | Page unlikes | METRIC | INTEGER | The number of unlikes of your Page. |
| Page insights | Page unlikes (unique) | METRIC | INTEGER | The number of unlikes of your Page (Unique users). |
| Page insights | Page followers | METRIC | INTEGER | The total number of people who have followed your Page. |
| Page insights | Page daily follows | METRIC | FLOAT | The number of new people who have followed your Page. |
| Page insights | Page daily follows (unique) | METRIC | FLOAT | The number of new people who have followed your Page (Unique users). |
| Page insights | Page daily unfollows | METRIC | FLOAT | The number of Unfollows of your Page. |
| Page insights | Page daily unfollows (unique) | METRIC | FLOAT | The number of Unfollows of your Page (Unique users). |
| Page insights | Page views | METRIC | INTEGER | The number of times a Page has been viewed by logged-in and logged-out people. |
| Page insights | Page total actions | METRIC | INTEGER | The number of clicks on your Page's contact info and call-to-action button. |
| Page insights | Page post engagements | METRIC | INTEGER | The number of times people have engaged with your posts through likes, comments and shares and more. |
| Page insights | Page impressions | METRIC | INTEGER | The total number of impressions seen of any content associated with your Page. |
| Page insights | Page paid impressions | METRIC | INTEGER | The number of impressions of a Sponsored Story or Ad pointing to your Page. |
| Page insights | Page viral impressions | METRIC | INTEGER | The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. |
| Page insights | Page non viral impressions | METRIC | INTEGER | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Page insights | Page reach | METRIC | INTEGER | The number of people who have seen any content associated with your Page. |
| Page insights | Page paid reach | METRIC | INTEGER | Number of people who saw a sponsored story or Ad about your Page. |
| Page insights | Page viral reach | METRIC | INTEGER | The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. |
| Page insights | Page non viral reach | METRIC | INTEGER | The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Page insights | Page posts impressions | METRIC | INTEGER | The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more. |
| Page insights | Page posts paid impressions | METRIC | INTEGER | The number of times your Page's posts entered a person's screen through paid distribution such as an ad. |
| Page insights | Page posts organic impressions | METRIC | INTEGER | The number of times your Page's posts entered a person's screen through unpaid distribution. |
| Page insights | Page posts viral impressions | METRIC | INTEGER | The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Page insights | Page posts non viral impressions | METRIC | INTEGER | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Page insights | Page posts reach | METRIC | INTEGER | The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more. |
| Page insights | Page posts paid reach | METRIC | INTEGER | The number of times your Page's posts entered a person's screen through paid distribution such as an ad. |
| Page insights | Page posts organic reach | METRIC | INTEGER | The number of times your Page's posts entered a person's screen through unpaid distribution. |
| Page insights | Page posts viral reach | METRIC | INTEGER | The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Page insights | Page posts non viral reach | METRIC | INTEGER | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Page insights | Page "like" reactions | METRIC | INTEGER | Total "like" reactions of a post. |
| Page insights | Page "love" reactions | METRIC | INTEGER | Total "love" reactions of a post. |
| Page insights | Page "wow" reactions | METRIC | INTEGER | Total "wow" reactions of a post. |
| Page insights | Page "haha" reactions | METRIC | INTEGER | Total "haha" reactions of a post. |
| Page insights | Page "sorry" reactions | METRIC | INTEGER | Total "sorry" reactions of a post. |
| Page insights | Page "anger" reactions | METRIC | INTEGER | Total "anger" reactions of a post. |
| Page insights | Page video views | METRIC | INTEGER | Total number of times page's videos have been viewed for more than 3 seconds. |
| Page insights | Page organic video views | METRIC | INTEGER | Total number of times page's videos have been viewed for more than 3 seconds by organic reach. |
| Page insights | Page paid video views | METRIC | INTEGER | Total number of times page's promoted videos have been viewed for more than 3 seconds. |
| Page insights | Page auto played video views | METRIC | INTEGER | The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
| Page insights | Page clicked to play video views | METRIC | INTEGER | The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. |
| Page insights | Page video views (unique) | METRIC | INTEGER | Total number of times page's videos have been played for unique people for more than 3 seconds. |
| Page insights | Page replayed video views | METRIC | INTEGER | The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
| Page insights | Page 30s video views | METRIC | INTEGER | Total number of times page's videos have been viewed for more than 30 seconds. |
| Page insights | Page 30s organic video views | METRIC | INTEGER | The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. |
| Page insights | Page 30s paid video views | METRIC | INTEGER | The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. |
| Page insights | Page 30s auto played video views | METRIC | INTEGER | The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. |
| Page insights | Page 30s clicked to play video views | METRIC | INTEGER | The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. |
| Page insights | Page 30s video views (unique) | METRIC | INTEGER | The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. |
| Page insights | Page replayed 30s video views | METRIC | INTEGER | The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. |
| Page insights | Page video view time | METRIC | INTEGER | The total time, in milliseconds, people viewed your Page's video. |
| Page insights | Page daily crossposted video ad break impressions | METRIC | INTEGER | The total number of times an ad was shown during ad breaks in crossposted videos. |
| Page insights | Page daily crossposted video ad break earnings | METRIC | FLOAT | An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments. |
| Page insights | Page daily crossposted video ad break CPM | METRIC | FLOAT | The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook. |
| Page insights | Page daily owned video ad break impressions | METRIC | INTEGER | The total number of times an ad was shown during ad breaks in owned videos. |
| Page insights | Page daily owned video ad break earnings | METRIC | FLOAT | An estimate of the amount you earned from ad breaks in a owned videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments. |
| Page insights | Page daily owned video ad break CPM | METRIC | FLOAT | The average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook. |
| Page insights | Page likers (fans) online per day (deprecated) | METRIC | FLOAT | The number of your fans who saw any posts on Facebook on a given day. |
| Page insights | Page views (logout) (deprecated) | METRIC | INTEGER | The number of times a Page has been viewed by people not logged into Facebook. |
| Page insights | Page views (logged in) (deprecated) | METRIC | INTEGER | The number of times a Page has been viewed by people logged in to Facebook. |
| Page insights | Page views (logged in) (unique) (deprecated) | METRIC | INTEGER | The number of people logged into Facebook who have viewed the Page. |
| Page insights | Page places check ins (deprecated) | METRIC | INTEGER | The number of times people checked into a place. |
| Page insights | Page places check ins (unique) (deprecated) | METRIC | INTEGER | The number of people who checked into a place. |
| Page insights | Page places check ins using mobile (deprecated) | METRIC | INTEGER | The number of times people checked into a place using mobile phones. |
| Page insights | Page places check ins using mobile (unique) (deprecated) | METRIC | INTEGER | The number of people who checked into a place using mobile phones. |
| Page insights | Page new conversations (unique) (deprecated) | METRIC | INTEGER | The number of messaging conversations on Messenger that began with people who had never messaged with your business before |
| Page insights | Page blocked conversations (unique) (deprecated) | METRIC | INTEGER | The number of conversations with the Page that have been blocked |
| Page insights | Page reported conversations (unique) (deprecated) | METRIC | INTEGER | The number of conversations from the Page that have been reported by people for reasons such as spam, or containing inappropriate content |
| Page insights | Page engaged users (deprecated) | METRIC | INTEGER | The number of people who engaged with your Page. Engagement includes any click. |
| Page insights | Page negative feedback (deprecated) | METRIC | INTEGER | The number of times people took a negative action (e.g., un-liked or hid a post). |
| Page insights | Page negative feedback (unique) (deprecated) | METRIC | INTEGER | The number of people who took a negative action (e.g., un-liked or hid a post). |
| Page insights | Page content clicks (deprecated) | METRIC | INTEGER | The number of times people clicked on any of your content. |
| Page insights | Page content clicks (unique) (deprecated) | METRIC | INTEGER | The number of people who clicked on any of your content. |
| Page insights | Page stories (deprecated) | METRIC | INTEGER | The number of stories created about your Page (Stories) |
| Page insights | Page organic impressions (deprecated) | METRIC | INTEGER | The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. |
| Page insights | Page organic reach (deprecated) | METRIC | INTEGER | The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. |
| Post lifetime insights | Post likes | METRIC | INTEGER | Number of post likes |
| Post lifetime insights | Post reactions | METRIC | INTEGER | Number of post reactions |
| Post lifetime insights | Post comments | METRIC | INTEGER | Number of post comments |
| Post lifetime insights | Post shares | METRIC | INTEGER | Number of post shares |
| Post lifetime insights | Post clicks | METRIC | INTEGER | The number of times people clicked on anywhere in your posts without generating a story |
| Post lifetime insights | Post link clicks | METRIC | INTEGER | The number of times people clicked on anywhere in your posts without generating a story, by consumption type |
| Post lifetime insights | Post video play clicks | METRIC | INTEGER | The number of times people clicked on anywhere in your posts without generating a story, by consumption type |
| Post lifetime insights | Post photo view clicks | METRIC | INTEGER | The number of times people clicked on anywhere in your posts without generating a story, by consumption type |
| Post lifetime insights | Post other clicks | METRIC | INTEGER | The number of times people clicked on anywhere in your posts without generating a story, by consumption type |
| Post lifetime insights | Post impressions | METRIC | INTEGER | The total number of impressions seen of any content associated with your Page. |
| Post lifetime insights | Post paid impressions | METRIC | INTEGER | The number of impressions of a Sponsored Story or Ad pointing to your Page. |
| Post lifetime insights | Post organic impressions | METRIC | INTEGER | The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. |
| Post lifetime insights | Post viral impressions | METRIC | INTEGER | The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. |
| Post lifetime insights | Post non viral impressions | METRIC | INTEGER | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Post lifetime insights | Post fan impressions | METRIC | INTEGER | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Post lifetime insights | Post reach | METRIC | INTEGER | The number of people who have seen any content associated with your Page. |
| Post lifetime insights | Post paid reach | METRIC | INTEGER | Number of people who saw a sponsored story or Ad about your Page. |
| Post lifetime insights | Post organic reach | METRIC | INTEGER | The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. |
| Post lifetime insights | Post viral reach | METRIC | INTEGER | The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. |
| Post lifetime insights | Post non viral reach | METRIC | INTEGER | The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Post lifetime insights | Post fan reach | METRIC | INTEGER | The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Post lifetime insights | Post "like" reactions | METRIC | INTEGER | Total "like" reactions of a post. |
| Post lifetime insights | Post "love" reactions | METRIC | INTEGER | Total "love" reactions of a post. |
| Post lifetime insights | Post "wow" reactions | METRIC | INTEGER | Total "wow" reactions of a post. |
| Post lifetime insights | Post "haha" reactions | METRIC | INTEGER | Total "haha" reactions of a post. |
| Post lifetime insights | Post "sorry" reactions | METRIC | INTEGER | Total "sorry" reactions of a post. |
| Post lifetime insights | Post "anger" reactions | METRIC | INTEGER | Total "anger" reactions of a post. |
| Post lifetime insights | Post video length (ms) | METRIC | INTEGER | Length of the video in milliseconds. |
| Post lifetime insights | Post video views | METRIC | INTEGER | Total number of times page's videos have been viewed for more than 3 seconds. |
| Post lifetime insights | Post organic video views | METRIC | INTEGER | Total number of times page's videos have been viewed for more than 3 seconds by organic reach. |
| Post lifetime insights | Post paid video views | METRIC | INTEGER | Total number of times page's promoted videos have been viewed for more than 3 seconds. |
| Post lifetime insights | Post auto played video views | METRIC | INTEGER | The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
| Post lifetime insights | Post clicked to play video views | METRIC | INTEGER | The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. |
| Post lifetime insights | Post video views (unique) | METRIC | INTEGER | Total number of times page's videos have been played for unique people for more than 3 seconds. |
| Post lifetime insights | Post organic video views (unique) | METRIC | INTEGER | Total number of times page's videos have been viewed for more than 3 seconds by organic reach. |
| Post lifetime insights | Post paid video views (unique) | METRIC | INTEGER | Total number of times page's promoted videos have been viewed for more than 3 seconds. |
| Post lifetime insights | Post 15s video views | METRIC | INTEGER | The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| Post lifetime insights | Post 60s video views | METRIC | INTEGER | The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| Post lifetime insights | Post video views sound on | METRIC | INTEGER | The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| Post lifetime insights | Post complete video views organic | METRIC | INTEGER | The number of times your videos played from the beginning to 97%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos. |
| Post lifetime insights | Post complete video views paid | METRIC | INTEGER | The number of times your videos played from the beginning to 97%, or more, of its length, by paid reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos. |
| Post lifetime insights | Post complete video views organic (unique) | METRIC | INTEGER | The number of times your videos played from the beginning to 97%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos. |
| Post lifetime insights | Post complete video views paid (unique) | METRIC | INTEGER | The number of times your videos played from the beginning to 97%, or more, of its length, by paid reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos. |
| Post lifetime insights | Post video view time | METRIC | INTEGER | Post video view time |
| Post lifetime insights | Post organic video view time | METRIC | INTEGER | Post organic video view time |
| Post lifetime insights | Post paid video view time | METRIC | INTEGER | Post paid video view time |
| Post lifetime insights | Post video avg time watched (ms) | METRIC | INTEGER | The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos. |
| Post lifetime insights | Post video ad break impressions | METRIC | INTEGER | The total number of times an ad was shown during ad breaks in your videos. |
| Post lifetime insights | Post video ad break earnings | METRIC | INTEGER | An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments. |
| Post lifetime insights | Post video ad break cpm | METRIC | INTEGER | The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook. |
| Post lifetime insights | Post clicks (unique) (deprecated) | METRIC | INTEGER | The number of people who clicked anywhere in your post without generating a story |
| Post lifetime insights | Post link clicks (unique) (deprecated) | METRIC | INTEGER | The number of times people clicked on anywhere in your posts without generating a story, by consumption type |
| Post lifetime insights | Post other clicks (unique) (deprecated) | METRIC | INTEGER | The number of times people clicked on anywhere in your posts without generating a story, by consumption type |
| Post lifetime insights | Post photo views (unique) (deprecated) | METRIC | INTEGER | The number of times people clicked on anywhere in your posts without generating a story, by consumption type |
| Post lifetime insights | Post engaged users (deprecated) | METRIC | INTEGER | The number of people who engaged with your Page. Engagement includes any click. |
| Post lifetime insights | Post negative feedback (deprecated) | METRIC | INTEGER | The number of times people took a negative action (e.g., un-liked or hid a post). |
| Post lifetime insights | Post negative feedback (unique) (deprecated) | METRIC | INTEGER | The number of people who took a negative action (e.g., un-liked or hid a post). |
| Post lifetime insights | Post 10s video views (deprecated) | METRIC | INTEGER | The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos. |
| Post lifetime insights | Post 10s video views (unique) (deprecated) | METRIC | INTEGER | The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
| Post lifetime insights | Post organic 10s video views (deprecated) | METRIC | INTEGER | The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. |
| Post lifetime insights | Post paid 10s video views (deprecated) | METRIC | INTEGER | The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
| Post lifetime insights | Post auto played 10s video views (deprecated) | METRIC | INTEGER | The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
| Post lifetime insights | Post 10s video views with sound on (deprecated) | METRIC | INTEGER | The number of times your Page's videos played for at least 10 seconds with sound on. |
| Video lifetime insights | Video length | METRIC | FLOAT | Total length of the video |
| Video lifetime insights | Total video views | METRIC | INTEGER | Total video views |
| Video lifetime insights | Total video views (unique) | METRIC | INTEGER | Total video views (unique) |
| Video lifetime insights | Total video views auto played | METRIC | INTEGER | Total video views auto played |
| Video lifetime insights | Total video views clicked to play | METRIC | INTEGER | Total video views clicked to play |
| Video lifetime insights | Total video views organic | METRIC | INTEGER | Total video views organic |
| Video lifetime insights | Total video views organic (unique) | METRIC | INTEGER | Total video views organic (unique) |
| Video lifetime insights | Total video views paid | METRIC | INTEGER | Total video views paid |
| Video lifetime insights | Total video views paid (unique) | METRIC | INTEGER | Total video views paid (unique) |
| Video lifetime insights | Total video views sound on | METRIC | INTEGER | Total video views sound on |
| Video lifetime insights | Total video completed views | METRIC | INTEGER | Total video completed views |
| Video lifetime insights | Total video completed views (unique) | METRIC | INTEGER | Total video completed views (unique) |
| Video lifetime insights | Total video completed views auto played | METRIC | INTEGER | Total video completed views auto played |
| Video lifetime insights | Total video completed views clicked to play | METRIC | INTEGER | Total video completed views clicked to play |
| Video lifetime insights | Total video completed views organic | METRIC | INTEGER | Total video completed views organic |
| Video lifetime insights | Total video completed views organic (unique) | METRIC | INTEGER | Total video completed views organic (unique) |
| Video lifetime insights | Total video completed views paid | METRIC | INTEGER | Total video completed views paid |
| Video lifetime insights | Total video completed views paid (unique) | METRIC | INTEGER | Total video completed views paid (unique) |
| Video lifetime insights | Total video 10s views | METRIC | INTEGER | Total video 10s views |
| Video lifetime insights | Total video 10s views (unique) | METRIC | INTEGER | Total video 10s views (unique) |
| Video lifetime insights | Total video 10s views auto played | METRIC | INTEGER | Total video 10s views auto played |
| Video lifetime insights | Total video 10s views clicked to play | METRIC | INTEGER | Total video 10s views clicked to play |
| Video lifetime insights | Total video 10s views organic | METRIC | INTEGER | Total video 10s views organic |
| Video lifetime insights | Total video 10s views paid | METRIC | INTEGER | Total video 10s views paid |
| Video lifetime insights | Total video 10s views sound on | METRIC | INTEGER | Total video 10s views sound on |
| Video lifetime insights | Total video 15s views | METRIC | INTEGER | Total video 15s views |
| Video lifetime insights | Total video 60s views | METRIC | INTEGER | Total video 60s views |
| Video lifetime insights | Total video avg time watched | METRIC | FLOAT | Total video avg time watched |
| Video lifetime insights | Total video view time | METRIC | INTEGER | Total video view time |
| Video lifetime insights | Total video view time organic | METRIC | INTEGER | Total video view time organic |
| Video lifetime insights | Total video view time paid | METRIC | INTEGER | Total video view time paid |
| Video lifetime insights | Total video ad break cpm | METRIC | FLOAT | Total video ad break cpm |
| Video lifetime insights | Total video ad break impressions | METRIC | INTEGER | Total video ad break impressions |
| Video lifetime insights | Total video ad break earnings | METRIC | FLOAT | Total video ad break earnings |
| Video lifetime insights | Reels plays | METRIC | INTEGER | The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays. |
| Video lifetime insights | Reels reach | METRIC | INTEGER | The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated. |
| Video lifetime insights | Reels shares | METRIC | INTEGER | The number of times your reel was shared |
| Video lifetime insights | Reels comments | METRIC | INTEGER | The number of comments on your reel |
| Video lifetime insights | Reels avg time watched | METRIC | FLOAT | The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel. |
| Video lifetime insights | Reels total view time | METRIC | FLOAT | The total number of milliseconds your reel played, including time spent replaying your reel. |
| Time | Year | DIMENSION | YEAR | Year |
| Time | Year month | DIMENSION | YEARMONTH | Year month |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Year month number |
| Time | Month | DIMENSION | MONTHNAME | Month name |
| Time | Month number | DIMENSION | MONTH | Month number |
| Time | Week number(sun - sat) | DIMENSION | WEEK_NUMBER | Week number(sun - sat) |
| Time | Week number(mon - sun) | DIMENSION | WEEK_ISO_NUMBER | Week number(mon - sun) |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week |
| Time | Date | DIMENSION | DATE | Date |
| Page | Page name | DIMENSION | STRING | The name of the Facebook Page |
| Page | Page ID | DIMENSION | STRING | The ID representing a Facebook Page |
| Page | Page link | DIMENSION | URL | The Page's Facebook URL |
| Page | Page about | DIMENSION | STRING | Information about the Page |
| Page | Page category | DIMENSION | STRING | The Page's category. e.g. Product/Service, Computers/Technology |
| Page | Page connected instagram account | DIMENSION | STRING | Instagram account connected to page via page settings |
| Page | Page cover URL | DIMENSION | IMAGE_URL | Link of the page's cover photo |
| Page | Page description | DIMENSION | STRING | The description of the Page |
| Page | Page display subtext | DIMENSION | STRING | Subtext about the Page being viewed |
| Page | Page impressum | DIMENSION | STRING | Legal information about the Page publishers |
| Page | Has new page experience | DIMENSION | BOOLEAN | Indicates whether a page has transitioned to new page experience or not |
| Page | Has whatsapp number | DIMENSION | BOOLEAN | Indicates whether WhatsApp number connected to this page is a WhatsApp number |
| Page | Is community page | DIMENSION | BOOLEAN | Indicates whether the Page is a community Page |
| Page | Is page eligible for branded content | DIMENSION | BOOLEAN | Indicates whether the page is eligible for the branded content tool |
| Page | Is page messenger bot get started enabled | DIMENSION | BOOLEAN | Indicates whether the page is a Messenger Platform Bot with Get Started button enabled |
| Page | Is page messenger platform bot | DIMENSION | BOOLEAN | Indicates whether the page is a Messenger Platform Bot |
| Page | Is page owned | DIMENSION | BOOLEAN | Indicates whether Page is owned |
| Page | Is page permanently closed | DIMENSION | BOOLEAN | Whether the business corresponding to this Page is permanently closed |
| Page | Is page published | DIMENSION | BOOLEAN | Indicates whether the Page is published and visible to non-admins |
| Page | Is page unclaimed | DIMENSION | BOOLEAN | Indicates whether the Page is unclaimed |
| Page | Is page webhooks subscribed | DIMENSION | BOOLEAN | Is the application subscribed for real time updates from this page |
| Page | Page can checkin | DIMENSION | BOOLEAN | Whether the Page has checkin functionality enabled |
| Page | Is page supports donate btn in live video | DIMENSION | BOOLEAN | Whether the user can add a Donate Button to their Live Videos |
| Page | Page phone no | DIMENSION | STRING | Phone number provided by a Page |
| Page | Page temporary status | DIMENSION | STRING | Indicates how the business corresponding to this Page is operating differently than usual. Possible values:(differently_open,temporarily_closed,operating_as_usual,no_data) |
| Page | Page username | DIMENSION | STRING | The alias of the Page. For example, for www.facebook.com/platform the username is 'platform' |
| Page | Page verification status | DIMENSION | STRING | Showing whether this Page is verified. Value can be blue_verified or gray_verified, which represents that Facebook has confirmed that a Page is the authentic presence of the public figure, celebrity, or global brand it represents, or not_verifieds |
| Page | Page website | DIMENSION | URL | The URL of the Page's website |
| Page | Page displayed msg response time | DIMENSION | STRING | Page estimated message response time displayed to user |
| Page | Page merchant review status | DIMENSION | STRING | Review status of the Page against FB commerce policies, this status decides whether the Page can use component flow |
| Page | Page messenger icebreakers | DIMENSION | STRING | The default ice breakers for a certain page |
| Page | Page messenger quick replies | DIMENSION | STRING | The default quick replies for a certain page |
| Page | Page messenger quick replies type | DIMENSION | STRING | Indicates what type this page is and we will generate different sets of quick replies based on it. Values include UNKNOWN, PAGE_SHOP, or RETAIL |
| Demographics | Age | DIMENSION | STRING | The age of the people who have liked your page. |
| Demographics | Country | DIMENSION | COUNTRY_CODE | The country of the people who have liked your page |
| Demographics | City | DIMENSION | CITY | The city of the people who have liked your page |
| Demographics | Gender (deprecated) | DIMENSION | STRING | The gender of the people who have liked your page. |
| Post | Post ID | DIMENSION | STRING | The post ID |
| Post | Post message | DIMENSION | STRING | The message written in the post |
| Post | Post message tags | DIMENSION | LIST | Profiles mentioned or tagged in a message. This is an object with a unique key for each mention or tag in the message. |
| Post | Post story | DIMENSION | STRING | Text of stories not intentionally generated by users, such as those generated when two users become friends |
| Post | Post story tags | DIMENSION | LIST | The list of tags in the post description |
| Post | Post URL | DIMENSION | URL | The permanent static URL to the post on www.facebook.com |
| Post | Post image URL | DIMENSION | IMAGE_URL | Full size picture url from attachment |
| Post | Post shared URL | DIMENSION | URL | Full size picture url from attachment |
| Post | Post created date | DIMENSION | DATE | The date the post was published |
| Post | Post created datetime | DIMENSION | DATETIME | The time the post was published |
| Post | Post updated date | DIMENSION | DATE | The date the post was updated |
| Post | Post updated datetime | DIMENSION | DATETIME | The time the post was updated |
| Post | Post promotion status | DIMENSION | STRING | Status of the promotion, if the post was promoted |
| Post | Post status type | DIMENSION | STRING | Profiles tagged in message |
| Post | Is hidden (post) | DIMENSION | BOOLEAN | Whether a post has been set to hidden |
| Post comment | Post comment ID | DIMENSION | STRING | Post comment ID |
| Post comment | Post comment author | DIMENSION | STRING | Post comment author |
| Post comment | Post comment message | DIMENSION | STRING | Post comment message |
| Post comment | Post comment date | DIMENSION | DATE | Post comment date |
| Post comment | Post comment datetime | DIMENSION | DATETIME | Post comment datetime |
| Video | Video ID | DIMENSION | STRING | Video ID |
| Video | Video title | DIMENSION | STRING | Video title |
| Video | Video description | DIMENSION | STRING | Video description |
| Video | Video type | DIMENSION | STRING | The type either video or reel |
| Video | Video content category | DIMENSION | STRING | Video content category |
| Video | Video live status | DIMENSION | STRING | Video live status |
| Video | Video post publish status | DIMENSION | BOOLEAN | Video post publish status |
| Video | Video thumbnail URL | DIMENSION | IMAGE_URL | Video thumbnail URL |
| Video | Video source URL | DIMENSION | STRING | Video source URL |
| Video | Video permalink URL | DIMENSION | STRING | Video permalink URL |
| Video | Video embeddable | DIMENSION | BOOLEAN | Video embeddable |
| Video | Video embed HTML | DIMENSION | STRING | Video embed HTML |
| Video | Video crossposting eligibility | DIMENSION | BOOLEAN | Video crossposting eligibility |
| Video | Video instagram eligibility | DIMENSION | BOOLEAN | Video instagram eligibility |
| Video | Video created date | DIMENSION | DATE | Video created date |
| Video | Video created datetime | DIMENSION | DATETIME | Video created datetime |
| Video | Video updated date | DIMENSION | DATE | Video updated date |
| Video | Video updated datetime | DIMENSION | DATETIME | Video updated datetime |
| Video | Video backdated date | DIMENSION | DATE | Video backdated date |
| Video | Video backdated datetime | DIMENSION | DATETIME | Video backdated datetime |
| Video | Video backdated time granularity | DIMENSION | STRING | Video backdated time granularity |