HomeIntegrationsGoogle Ad Manager Reporting ToolGoogle Ad Manager Metrics and Dimensions

Google Ad Manager Metrics and Dimensions

Field group	Field	Type	Data type	Description
Total delivery	Total impressions	METRIC	INTEGER	Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners
Total delivery	Total clicks	METRIC	INTEGER	The number of times a user clicked on an ad
Total delivery	Total revenue	METRIC	CURRENCY	Total amount of CPM, CPC, and CPD revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks
Total delivery	Total average eCPM	METRIC	CURRENCY	eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange
Total delivery	Total ad requests	METRIC	INTEGER	The total number of times that an ad request is sent to the ad server including dynamic allocation
Total delivery	Audience segment cost	METRIC	CURRENCY	Cost of the audience segment
Total delivery	Total average eCPM w/o CPD	METRIC	CURRENCY	eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange
Total delivery	Total begin to render impressions	METRIC	INTEGER	Total impressions counted when creative begins to render
Total delivery	Total code served count	METRIC	INTEGER	The total number of times that the code for an ad is served by the ad server including dynamic allocation
Total delivery	Total CTR	METRIC	RATIO	For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions.
Total delivery	Total CTR with companion	METRIC	RATIO	For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions. Counts companion impressions in the number of ad impressions.
Total delivery	Total fill rate	METRIC	RATIO	The rate at which an ad request is filled by the ad server including dynamic allocation
Total delivery	Total impressions with companion	METRIC	INTEGER	Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners, including companion ads
Total delivery	Inactive begin to render impressions	METRIC	INTEGER	The number of impressions (via begin to render methodology) considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Only applied to CTV ads.
Total delivery	Invoiced impressions	METRIC	INTEGER	The number of invoiced impressions
Total delivery	Invoiced unfilled impressions	METRIC	INTEGER	The number of invoiced unfilled impressions
Total delivery	Total muted impressions	METRIC	INTEGER	The number of impressions where the user chose to mute the ad
Total delivery	Total mute eligible impressions	METRIC	INTEGER	The number of impressions that had the "Mute This Ad" overlay applied
Total delivery	Total opportunities	METRIC	INTEGER	The total number of opportunities from impressions and errors
Total delivery	Total overdelivered impressions	METRIC	INTEGER	The number of impressions that were overdelivered
Total delivery	Total responses served	METRIC	INTEGER	The total number of times that an ad is served by the ad server including dynamic allocation
Total delivery	Total revenue paid through MCM auto-payment	METRIC	CURRENCY	The total revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.
Total delivery	Total CPM and CPC revenue	METRIC	CURRENCY	Total revenue (excluding CPD) based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks
Total delivery	Total rewards granted	METRIC	INTEGER	The number of rewards granted to users from watching ads
Total delivery	Total targeted clicks	METRIC	INTEGER	The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting
Total delivery	Total targeted impressions	METRIC	INTEGER	The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting
Total delivery	Unfilled impressions	METRIC	INTEGER	The total number of missed impressions due to the ad servers' inability to find ads to serve including dynamic allocation
Total delivery	Total unloaded impressions due to CPU	METRIC	INTEGER	The number of impressions impacted by Chrome Ads Intervention due to CPU usage
Total delivery	Total unloaded impressions due to Network	METRIC	INTEGER	The number of impressions impacted by Chrome Ads Intervention due to network usage
Total delivery	Total unmatched ad requests	METRIC	INTEGER	The total number of times that an ad is not returned by the ad server
Ad server	Ad server Active View average viewable time (seconds)	METRIC	FLOAT	Active View ad server average time in seconds that specific impressions are reported as being viewable
Ad server	Ad server Active View eligible impressions	METRIC	INTEGER	Total number of impressions delivered by the ad server that were eligible to measure viewability
Ad server	Ad server Active View measurable impressions	METRIC	INTEGER	The number of impressions delivered by the ad server that were sampled, and measurable by active view
Ad server	Ad server Active View % measurable impressions	METRIC	RATIO	The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view)
Ad server	Ad server Active View non-measurable impressions	METRIC	INTEGER	The number of impressions delivered by Ad Server that were not measured. For example, impressions where measurement was attempted but failed.
Ad server	Ad server Active View non-viewable impressions	METRIC	INTEGER	The number of impressions delivered by Ad Server that were measured by active view, but deemed not viewable
Ad server	Ad server Active View non-viewable impression distribution	METRIC	RATIO	The fraction of non-viewable impressions among eligible impressions from Ad Server in Active View reporting."
Ad server	Ad server Active View revenue	METRIC	CURRENCY	Revenue generated from Ad Server Active View impressions
Ad server	Ad server Active View undetermined impression distribution	METRIC	RATIO	The fraction of non-eligible impressions among eligible impressions from Ad Server in Active View reporting."
Ad server	Ad server Active View viewable impressions	METRIC	INTEGER	The number of impressions delivered by the ad server viewed on the user's screen
Ad server	Ad server Active View viewable impression distribution	METRIC	RATIO	The fraction of viewable impressions among eligible impressions from Ad Server in Active View reporting
Ad server	Ad server Active View % viewable impressions	METRIC	RATIO	The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view)
Ad server	Ad server average eCPM	METRIC	CURRENCY	Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server
Ad server	Ad server average eCPM w/o CPD	METRIC	CURRENCY	Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value
Ad server	Ad server begin to render impressions	METRIC	INTEGER	Total raw impressions counted when creative begins to render or the first frame of a video is shown
Ad server	Ad server clicks	METRIC	INTEGER	Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting.
Ad server	Ad server completed views	METRIC	INTEGER	The number of completed views for ad server
Ad server	Ad server impressions (co-viewed)	METRIC	INTEGER	Total coviewed impressions delivered by the Ad Server
Ad server	Ad server CPD revenue	METRIC	CURRENCY	CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.
Ad server	Ad server CTR	METRIC	RATIO	Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions).
Ad server	Ad server total revenue (gross)	METRIC	CURRENCY	Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting.
Ad server	Ad server CPM and CPC revenue (gross)	METRIC	CURRENCY	Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server, excluding CPD revenue. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting.
Ad server	Ad server impressions	METRIC	INTEGER	Total impressions delivered by the Ad Server
Ad server	Ad server impressions with companion	METRIC	INTEGER	Total impressions delivered by the Ad Server with companion impressions
Ad server	Ad server inactive begin to render impressions	METRIC	INTEGER	Impressions (via begin to render methodology) delivered by the Google Ad Manager server considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event
Ad server	Ad Server opportunities from errors	METRIC	INTEGER	Total number of ad server VAST errors discounting errors generated from video fallback ads
Ad server	Ad Server opportunities from impressions	METRIC	INTEGER	Total number of ad server impressions discounting video fallback impressions
Ad server	Ad server clicks (%)	METRIC	RATIO	Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered
Ad server	Ad server impressions (%)	METRIC	RATIO	Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered
Ad server	Ad server revenue (%)	METRIC	RATIO	Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue
Ad server	Ad server revenue w/o CPD (%)	METRIC	RATIO	Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue
Ad server	Ad server responses served	METRIC	INTEGER	The total number of times that an ad is served by the ad server
Ad server	Ad server total revenue	METRIC	CURRENCY	All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.
Ad server	Ad server revenue paid through MCM auto-payment	METRIC	CURRENCY	The Google Ad Manager server revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.
Ad server	Ad server CPM and CPC revenue	METRIC	CURRENCY	Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.
Ad server	Ad server targeted clicks	METRIC	INTEGER	The number of clicks delivered by the ad server by explicit custom criteria targeting
Ad server	Ad server targeted impressions	METRIC	INTEGER	The number of impressions delivered by the ad server by explicit custom criteria targeting
Ad server	Ad server tracked ads	METRIC	INTEGER	The number of tracked ads delivered by the ad server
Ad server	Ad server unfiltered begin to render impressions	METRIC	INTEGER	Total raw impressions counted when creative begins to render or the first frame of a video is shown, before invalid traffic filtrations by Ad Server
Ad server	Ad server unfiltered clicks	METRIC	INTEGER	Total clicks delivered by the Ad Server before spam filtering
Ad server	Ad server unfiltered downloaded impressions	METRIC	INTEGER	Total downloaded impressions delivered by the Ad Server before spam filtering
Ad server	Ad server unfiltered tracked ads	METRIC	INTEGER	The number of tracked ads delivered by the ad server before invalid traffic filtrations
Ad Exchange	Ad Exchange Active View average viewable time (seconds)	METRIC	FLOAT	Active View AdExchange average time in seconds that specific impressions are reported as being viewable
Ad Exchange	Ad Exchange Active View eligible impressions	METRIC	INTEGER	Total number of impressions delivered by Ad Exchange that were eligible to measure viewability
Ad Exchange	Ad Exchange Active View measurable impressions	METRIC	INTEGER	The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view
Ad Exchange	Ad Exchange Active View % measurable impressions	METRIC	RATIO	The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view)
Ad Exchange	Ad Exchange Active View non-measurable impressions	METRIC	INTEGER	Ad Exchange Active View non-measurable impressions
Ad Exchange	Ad Exchange Active View non-viewable impressions	METRIC	INTEGER	Ad Exchange Active View non-viewable impressions
Ad Exchange	Ad Exchange Active View non-viewable impression distribution	METRIC	RATIO	Ad Exchange Active View non-viewable impressions distribution
Ad Exchange	Ad Exchange Active View undetermined impression distribution	METRIC	RATIO	Ad Exchange Active View undetermined impressions distribution
Ad Exchange	Ad Exchange Active View viewable impressions	METRIC	INTEGER	The number of impressions delivered by Ad Exchange viewed on the user's screen
Ad Exchange	Ad Exchange Active View viewable impression distribution	METRIC	RATIO	Ad Exchange Active View viewable impressions distribution
Ad Exchange	Ad Exchange Active View % viewable impressions	METRIC	RATIO	The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view)
Ad Exchange	Ad Exchange average eCPM	METRIC	CURRENCY	The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation
Ad Exchange	Ad Exchange begin to render impressions	METRIC	INTEGER	The impressions counted when creative begins to render for Ad Exchange
Ad Exchange	Ad Exchange clicks	METRIC	INTEGER	Number of clicks delivered by the Ad Exchange
Ad Exchange	Ad Exchange CPC	METRIC	CURRENCY	The average effective cost-per-click earned from the ads delivered by Ad Exchange through line item dynamic allocation
Ad Exchange	Ad Exchange CTR	METRIC	RATIO	The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions).
Ad Exchange	Ad Exchange delivery rate	METRIC	RATIO	Ratio of impressions delivered by Ad Exchange through line item dynamic allocation to ad requests
Ad Exchange	Ad Exchange impressions	METRIC	INTEGER	Total impressions delivered by the Ad Exchange
Ad Exchange	Ad Exchange impressions per ad viewer	METRIC	FLOAT	The total number of impressions based on the number of ad viewers
Ad Exchange	Ad Exchange impressions per session	METRIC	FLOAT	The total number of impressions based on the number of sessions
Ad Exchange	Ad Exchange lift earnings	METRIC	RATIO	The increase in revenue gained for won impressions over the applicable third party price (the minimum CPM or the best price specified during dynamic allocation),
Ad Exchange	Ad Exchange matched request CTR	METRIC	RATIO	The ratio of matched ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Matched Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Matched Ad Requests).
Ad Exchange	Ad Exchange matched request eCPM	METRIC	CURRENCY	The average effective cost per thousand matched ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation
Ad Exchange	Ad Exchange match rate	METRIC	RATIO	The number of responses served divided by the number of queries eligible in ad exchange
Ad Exchange	Ad Exchange opportunities from errors	METRIC	INTEGER	Total opportunities from video VAST error within the waterfall for backfill ads
Ad Exchange	Ad Exchange opportunities from impressions	METRIC	INTEGER	Number of opportunities from impressions within the waterfall for backfill ads
Ad Exchange	Ad Exchange clicks (%)	METRIC	RATIO	Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered
Ad Exchange	Ad Exchange impressions (%)	METRIC	RATIO	Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered
Ad Exchange	Ad Exchange revenue (%)	METRIC	RATIO	Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue
Ad Exchange	Ad Exchange revenue w/o CPD (%)	METRIC	RATIO	Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD)
Ad Exchange	Ad Exchange plus yield group eCPM	METRIC	CURRENCY	The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners
Ad Exchange	Ad Exchange plus yield group impressions	METRIC	INTEGER	Total impressions delivered by the Ad Exchange and third-party networks
Ad Exchange	Ad Exchange plus yield group revenue	METRIC	CURRENCY	Revenue generated from the Ad Exchange and Yield Group, calculated in your network's currency and time zone
Ad Exchange	Ad Exchange render rate	METRIC	RATIO	The ratio of impressions to responses served in Ad Exchange
Ad Exchange	Ad Exchange responses served	METRIC	INTEGER	The total number of times that an Ad Exchange ad is delivered
Ad Exchange	Ad Exchange revenue	METRIC	CURRENCY	Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone
Ad Exchange	Ad Exchange revenue paid through MCM auto-payment	METRIC	CURRENCY	The Ad Exchange revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.
Ad Exchange	Ad Exchange revenue per ad viewer	METRIC	CURRENCY	The total amount of Ad Exchange revenue based on the number of ad viewers
Ad Exchange	Ad Exchange total requests	METRIC	INTEGER	The number of programmatic eligible queries in Ad Exchange
Ad Exchange	Ad Exchange total request CTR	METRIC	RATIO	The ratio of total ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Total Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Total Ad Requests).
Ad Exchange	Ad Exchange total request eCPM	METRIC	CURRENCY	The average effective cost per thousand ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners
AdSense	AdSense Active View average viewable time (seconds)	METRIC	FLOAT	Active View AdSense average time in seconds that specific impressions are reported as being viewable
AdSense	AdSense Active View eligible impressions	METRIC	INTEGER	Total number of impressions delivered by AdSense that were eligible to measure viewability
AdSense	AdSense Active View measurable impressions	METRIC	INTEGER	The number of impressions delivered by AdSense that were sampled, and measurable by active view
AdSense	AdSense Active View % measurable impressions	METRIC	RATIO	The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view)
AdSense	AdSense Active View non-measurable impressions	METRIC	INTEGER	AdSense Active View non-measurable impressions
AdSense	AdSense Active View non-viewable impressions	METRIC	INTEGER	AdSense Active View non-viewable impressions
AdSense	AdSense Active View non-viewable impression distribution	METRIC	RATIO	AdSense Active View non-viewable impressions distribution
AdSense	AdSense Active View undetermined impression distribution	METRIC	RATIO	AdSense Active View undetermined impressions distribution
AdSense	AdSense Active View viewable impressions	METRIC	INTEGER	The number of impressions delivered by AdSense viewed on the user's screen
AdSense	AdSense Active View viewable impression distribution	METRIC	RATIO	AdSense Active View viewable impressions distribution
AdSense	AdSense Active View % viewable impressions	METRIC	RATIO	The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view)
AdSense	AdSense average eCPM	METRIC	CURRENCY	The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation
AdSense	AdSense begin to render impressions	METRIC	INTEGER	Total impressions counted when creative begins to render for AdSense
AdSense	AdSense clicks	METRIC	INTEGER	Number of clicks delivered by AdSense demand channel
AdSense	AdSense CTR	METRIC	RATIO	The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions).
AdSense	AdSense impressions	METRIC	INTEGER	Total impressions delivered by AdSense
AdSense	AdSense clicks (%)	METRIC	RATIO	Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered
AdSense	AdSense impressions (%)	METRIC	RATIO	Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered
AdSense	AdSense revenue (%)	METRIC	RATIO	Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue
AdSense	AdSense revenue w/o CPD (%)	METRIC	RATIO	Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD)
AdSense	AdSense responses served	METRIC	INTEGER	The total number of times that an AdSense ad is delivered
AdSense	AdSense revenue	METRIC	CURRENCY	Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone
Active View	Active View % audible at start	METRIC	RATIO	Number of impressions with unmuted playback at start
Active View	Total Active View audible impressions	METRIC	INTEGER	Total Active View audible impressions
Active View	Active View % audible through completion	METRIC	RATIO	Number of impressions with unmuted playback through the entire stream
Active View	Active View % audible through first quartile	METRIC	RATIO	Number of impressions with unmuted playback through at least 25%
Active View	Active View % audible through midpoint	METRIC	RATIO	Number of impressions with unmuted playback through at least 50%
Active View	Active View % audible through third quartile	METRIC	RATIO	Number of impressions with unmuted playback through at least 75%
Active View	Total Active View audio eligible impressions	METRIC	INTEGER	Total Active View audio enabled impressions
Active View	Total Active View audio measurable impressions	METRIC	INTEGER	Total Active View audio measurable impressions
Active View	Total Active View average viewable time (seconds)	METRIC	FLOAT	Active View total average time in seconds that specific impressions are reported as being viewable
Active View	Total Active View eligible impressions	METRIC	INTEGER	Total number of impressions that were eligible to measure viewability
Active View	Active View % ever audible while backgrounded	METRIC	RATIO	Number of impressions where the ad player is in the background at any point during playback with volume > 0
Active View	Active View % ever audible	METRIC	RATIO	Number of impressions where volume > 0 at any point
Active View	Active View % ever backgrounded	METRIC	RATIO	Number of impressions where the ad player is in the background at any point during playback
Active View	Active View % ever muted	METRIC	RATIO	Number of impressions where volume = 0 at any point
Active View	Total Active View impressions audible and visible at completion	METRIC	INTEGER	The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion
Active View	Total Active View measurable impressions	METRIC	INTEGER	The total number of impressions that were sampled and measured by active view
Active View	Total Active View % measurable impressions	METRIC	RATIO	The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view)
Active View	Total Active View non-measurable impressions	METRIC	INTEGER	Total Active View non-measurable impressions
Active View	Total Active View non-viewable impressions	METRIC	INTEGER	Total Active View non-viewable impressions
Active View	Total Active View non-viewable impression distribution	METRIC	RATIO	Total Active View non-viewable impressions distribution
Active View	Total Active View % audible impressions	METRIC	RATIO	Total Active View percent audible impressions
Active View	Active View+ measurable impressions	METRIC	INTEGER	Number of impressions where we were able to collect Active View+ signals
Active View	Total Active View revenue	METRIC	CURRENCY	Revenue generated from Active View impressions
Active View	Total Active View undetermined impression distribution	METRIC	RATIO	Total Active View undetermined impressions distribution
Active View	Total Active View viewable impressions	METRIC	INTEGER	The total number of impressions viewed on the user's screen
Active View	Total Active View viewable impression distribution	METRIC	RATIO	Total Active View viewable impressions distribution
Active View	Total Active View % viewable impressions	METRIC	RATIO	The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view)
Programmatic and deals	Bids	METRIC	INTEGER	The number of bids
Programmatic and deals	Average bid CPM	METRIC	CURRENCY	The average CPM of the bids submitted by bidders
Programmatic and deals	Deals bids	METRIC	INTEGER	Number of bids received for a deal
Programmatic and deals	Deals bid rate	METRIC	RATIO	Bid rate for a deal
Programmatic and deals	Deals bid requests	METRIC	INTEGER	Number of bid requests sent for a deal
Programmatic and deals	Deals winning bids	METRIC	INTEGER	Number of winning bids for a deal
Programmatic and deals	Deals win rate	METRIC	RATIO	Bid win rate for a deal
Programmatic and deals	Programmatic eligible ad requests	METRIC	INTEGER	The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction
Programmatic and deals	Programmatic match rate	METRIC	RATIO	The number of programmatic responses served divided by the number of programmatic eligible ad requests. Includes Ad Exchange, Open Bidding, and Preferred Deals.
Programmatic and deals	Programmatic responses served	METRIC	INTEGER	Total number of ad responses served from programmatic demand sources. Includes Ad Exchange, Open Bidding, and Preferred Deals. Differs from AD_EXCHANGE_RESPONSES_SERVED, which doesn't include Open Bidding ad requests.
Yield group and mediation	Mediation chains filled	METRIC	INTEGER	The number of mediation chains that were filled
Yield group and mediation	Yield group auctions won	METRIC	INTEGER	Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain
Yield group and mediation	Yield group begin to render impressions	METRIC	INTEGER	Total yield group impressions counted when creative begins to render
Yield group and mediation	Yield group bids	METRIC	INTEGER	Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction
Yield group and mediation	Yield group bids in auction	METRIC	INTEGER	Number of bids received from Open Bidding buyers that competed in the auction
Yield group and mediation	Yield group callouts	METRIC	INTEGER	Number of times a yield partner is asked to return bid to fill a yield group request
Yield group and mediation	Yield group estimated CPM	METRIC	CURRENCY	The estimated net rate for yield groups or individual yield group partners
Yield group and mediation	Yield group estimated revenue	METRIC	CURRENCY	Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded
Yield group and mediation	Yield group impressions	METRIC	INTEGER	Number of matched yield group requests where a yield partner delivered their ad to publisher inventory
Yield group and mediation	Yield group mediation fill rate	METRIC	FLOAT	Yield group Mediation fill rate indicating how often a network fills an ad request
Yield group and mediation	Yield group mediation matched queries	METRIC	INTEGER	Total requests where a Mediation chain was served
Yield group and mediation	Yield group mediation passbacks	METRIC	INTEGER	The number of mediation chain passback across all channels
Yield group and mediation	Yield group mediation third party ECPM	METRIC	FLOAT	Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports
Yield group and mediation	Yield group revenue paid through MCM auto-payment	METRIC	CURRENCY	The yield group revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.
Yield group and mediation	Yield group successful responses	METRIC	INTEGER	Number of times a yield group buyer successfully returned a bid in response to a yield group callout
Video	Total pod eCPM	METRIC	CURRENCY	Total pod eCPM
Video	Total pod eCPM without CPD	METRIC	CURRENCY	Total pod eCPM without CPD
Video	Total pod views	METRIC	INTEGER	Total pod views
Video	VAST error 100 count	METRIC	INTEGER	The number of errors of type 100 in reporting
Video	VAST error 101 count	METRIC	INTEGER	The number of errors of type 101 in reporting
Video	VAST error 102 count	METRIC	INTEGER	The number of errors of type 102 in reporting
Video	VAST error 200 count	METRIC	INTEGER	The number of errors of type 200 in reporting
Video	VAST error 201 count	METRIC	INTEGER	The number of errors of type 201 in reporting
Video	VAST error 202 count	METRIC	INTEGER	The number of errors of type 202 in reporting
Video	VAST error 203 count	METRIC	INTEGER	The number of errors of type 203 in reporting
Video	VAST error 300 count	METRIC	INTEGER	The number of errors of type 300 in reporting
Video	VAST error 301 count	METRIC	INTEGER	The number of errors of type 301 in reporting
Video	VAST error 302 count	METRIC	INTEGER	The number of errors of type 302 in reporting
Video	VAST error 303 count	METRIC	INTEGER	The number of errors of type 303 in reporting
Video	VAST error 400 count	METRIC	INTEGER	The number of errors of type 400 in reporting
Video	VAST error 401 count	METRIC	INTEGER	The number of errors of type 401 in reporting
Video	VAST error 402 count	METRIC	INTEGER	The number of errors of type 402 in reporting
Video	VAST error 403 count	METRIC	INTEGER	The number of errors of type 403 in reporting
Video	VAST error 405 count	METRIC	INTEGER	The number of errors of type 405 in reporting
Video	VAST error 406 count	METRIC	INTEGER	The number of errors of type 406 in reporting
Video	VAST error 407 count	METRIC	INTEGER	The number of errors of type 407 in reporting
Video	VAST error 408 count	METRIC	INTEGER	The number of errors of type 408 in reporting
Video	VAST error 409 count	METRIC	INTEGER	The number of errors of type 409 in reporting
Video	VAST error 410 count	METRIC	INTEGER	The number of errors of type 410 in reporting
Video	VAST error 500 count	METRIC	INTEGER	The number of errors of type 500 in reporting
Video	VAST error 501 count	METRIC	INTEGER	The number of errors of type 501 in reporting
Video	VAST error 502 count	METRIC	INTEGER	The number of errors of type 502 in reporting
Video	VAST error 503 count	METRIC	INTEGER	The number of errors of type 503 in reporting
Video	VAST error 600 count	METRIC	INTEGER	The number of errors of type 600 in reporting
Video	VAST error 601 count	METRIC	INTEGER	The number of errors of type 601 in reporting
Video	VAST error 602 count	METRIC	INTEGER	The number of errors of type 602 in reporting
Video	VAST error 603 count	METRIC	INTEGER	The number of errors of type 603 in reporting
Video	VAST error 604 count	METRIC	INTEGER	The number of errors of type 604 in reporting
Video	VAST error 900 count	METRIC	INTEGER	The number of errors of type 900 in reporting
Video	VAST error 901 count	METRIC	INTEGER	The number of errors of type 901 in reporting
Video	Average interaction rate	METRIC	RATIO	The number of user interactions with a video, on average, such as pause, full screen, mute, etc
Video	Collapses	METRIC	INTEGER	The number of times a user collapses a video, either to its original size or to a different size
Video	Expands	METRIC	INTEGER	The number of times a user expands a video
Video	Full screens	METRIC	INTEGER	The number of times ad clip played in full screen mode
Video	Mutes	METRIC	INTEGER	The number of times video player was in mute state during play of ad clip
Video	Pauses	METRIC	INTEGER	The number of times user paused ad clip
Video	Resumes	METRIC	INTEGER	The number of times the user unpaused the video
Video	Rewinds	METRIC	INTEGER	The number of times a user rewinds the video
Video	Unmutes	METRIC	INTEGER	The number of times a user unmutes the video
Video	Skips	METRIC	INTEGER	The number of times a skippable video is skipped
Video	Monetizable content views	METRIC	INTEGER	The number of views for monetizable video content
Video	Break end	METRIC	INTEGER	The total number of breaks completed or fatal errors for the last ad in the pod
Video	Break start	METRIC	INTEGER	The total number of breaks starts or errors for the first ad in a pod that users made it to
Video	Capped opportunities (adbreak)	METRIC	INTEGER	The number of video ad opportunities reached by a user (rounded down, or capped based on your max ads setting, whichever is less)
Video	Capped opportunities (subpod)	METRIC	INTEGER	The number of video ad opportunities reached by a user (rounded down, or capped based on your max ads setting, whichever is less)
Video	Total duration (adbreak)	METRIC	INTEGER	The total number of seconds available to be filled
Video	Total duration (subpod)	METRIC	INTEGER	The total number of seconds available to be filled
Video	Matched duration (adbreak)	METRIC	INTEGER	The total number of seconds filled
Video	Matched duration (subpod)	METRIC	INTEGER	The total number of seconds filled
Video	Matched opportunities (adbreak)	METRIC	INTEGER	The total matched opportunities in video true opportunities reporting
Video	Matched opportunities (subpod)	METRIC	INTEGER	The total matched opportunities in video true opportunities reporting
Video	Viewed opportunities (adbreak)	METRIC	INTEGER	The number of video ad opportunities reached by a user (rounded down)
Video	Viewed opportunities (subpod)	METRIC	INTEGER	The number of video ad opportunities reached by a user (rounded down)
Video	True views	METRIC	INTEGER	The number of TrueView ad impressions viewed
Video	True views skip rate	METRIC	RATIO	Measures the percentage of skips
Video	True views view-through rate	METRIC	RATIO	The view-through rate is the percentage of views divided by number of impressions
Video	Auto-plays	METRIC	INTEGER	Number of times that the publisher specified a video ad played automatically
Video	Average view rate	METRIC	RATIO	Average percentage of the video watched by users
Video	Average view time	METRIC	FLOAT	Average time(seconds) users watched the video
Video	Click-to-plays	METRIC	INTEGER	Number of times that the publisher specified a video ad was clicked to play
Video	Completes	METRIC	INTEGER	The number of times the video played to completion
Video	Completion rate	METRIC	RATIO	Percentage of times the video played to the end
Video	Engaged views	METRIC	INTEGER	The number of engaged views: ad is viewed to completion or for 30s, whichever comes first
Video	First quartiles	METRIC	INTEGER	The number of times the video played to 25% of its length
Video	Midpoints	METRIC	INTEGER	The number of times the video reached its midpoint during play
Video	Skip buttons shown	METRIC	INTEGER	The number of times a skip button is shown in video
Video	Starts	METRIC	INTEGER	The number of impressions where the video was played
Video	Third quartiles	METRIC	INTEGER	The number of times the video played to 75% of its length
Video	Total error count	METRIC	INTEGER	The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error
Video	Total error rate	METRIC	RATIO	The percentage of video error count
Video	Video length	METRIC	FLOAT	Duration of the video creative
Video	Video view through rate	METRIC	RATIO	View-through rate represented as a percentage
Rich media	Average display time	METRIC	FLOAT	The average amount of time (in seconds) that each rich media ad is displayed to users
Rich media	Average interaction time	METRIC	FLOAT	The average amount of time (in seconds) that a user interacts with a rich media ad
Rich media	Backup image impressions	METRIC	INTEGER	The total number of times a backup image is served in place of a rich media ad
Rich media	Custom event - count	METRIC	INTEGER	The number of times a user interacts with a specific part of a rich media ad
Rich media	Custom event - time	METRIC	FLOAT	The amount of time (in seconds) that a user interacts with a specific part of a rich media ad
Rich media	Total display time	METRIC	FLOAT	The amount of time (in seconds) that each rich media ad is displayed to users
Rich media	Average expanding time	METRIC	FLOAT	The average amount of time (in seconds) that an expanding ad is viewed in an expanded state
Rich media	Total expansions	METRIC	INTEGER	The number of times an expanding ad was expanded
Rich media	Full-screen impressions	METRIC	INTEGER	The number of times a user opens a rich media ad in full screen mode
Rich media	Total interactions	METRIC	INTEGER	The number of times that a user interacts with a rich media ad
Rich media	Interaction rate	METRIC	RATIO	The ratio of rich media ad interactions to the number of times the ad was displayed
Rich media	Interaction time	METRIC	FLOAT	The total amount of time (in seconds) that a user interacts with a rich media ad
Rich media	Interactive impressions	METRIC	INTEGER	The number of impressions where a user interacted with a rich media ad
Rich media	Manual closes	METRIC	INTEGER	The number of times that a user manually closes a rich media ad
Rich media	Rich media video completes	METRIC	INTEGER	The number of times a rich media video was fully played
Rich media	Rich media total video interactions	METRIC	INTEGER	The number of times a user clicked on the graphical controls of a video player
Rich media	Rich media video interaction rate	METRIC	RATIO	The ratio of video interactions to video plays. Represented as a percentage.
Rich media	Rich media video midpoints	METRIC	INTEGER	The number of times a rich media video was played up to midpoint
Rich media	Rich media video mutes	METRIC	INTEGER	The number of times a rich media video was muted
Rich media	Rich media video pauses	METRIC	INTEGER	The number of times a rich media video was paused
Rich media	Rich media video plays	METRIC	INTEGER	The number of times a rich media video was played
Rich media	Rich media video replays	METRIC	INTEGER	The number of times a rich media video was restarted
Rich media	Rich media video stops	METRIC	INTEGER	The number of times a rich media video was stopped
Rich media	Rich media video unmutes	METRIC	INTEGER	The number of times a rich media video was unmuted
Rich media	Rich media video view rate	METRIC	RATIO	The percentage of a video watched by a user
Rich media	Rich media video average view time	METRIC	FLOAT	The average amount of time(seconds) that a rich media video was viewed per view
Google Analytics	Active users	METRIC	INTEGER	The number of people who engaged with your site or app in the specified date range from Google Analytics
Google Analytics	Ad exposure (seconds)	METRIC	FLOAT	Length of time in seconds that an ad is visible on the user's screen from Google Analytics
Google Analytics	Ad unit exposure (seconds)	METRIC	FLOAT	Length of time in seconds that an ad unit is visible on the user's screen from Google Analytics
Google Analytics	Ad viewers	METRIC	INTEGER	The number of users who viewed an ads on your site or app in the specified date range from Google Analytics
Google Analytics	Average engagement time per session (seconds)	METRIC	FLOAT	Average user engagement seconds per session in Google Analytics
Google Analytics	Average engagement time per user (seconds)	METRIC	FLOAT	Average user engagement seconds per user in Google Analytics
Google Analytics	ARPPU	METRIC	CURRENCY	Average total purchase revenue per user in Google Analytics
Google Analytics	ARPU	METRIC	CURRENCY	Average revenue earned from each active user in Google Analytics
Google Analytics	Average session duration (seconds)	METRIC	FLOAT	Average length of a session in Google Analytics
Google Analytics	Bounce rate	METRIC	RATIO	The ratio of (sessions - engaged sessions) / sessions
Google Analytics	Drop-off rate	METRIC	RATIO	Percentage of ad responses that didn't result in an impression
Google Analytics	Engaged sessions	METRIC	INTEGER	Engaged session count from Google Analytics
Google Analytics	Engaged sessions per user	METRIC	FLOAT	Engaged sessions per user from Google Analytics
Google Analytics	Engagement rate	METRIC	RATIO	The ratio of engaged sessions to sessions
Google Analytics	Google Analytics clicks	METRIC	INTEGER	The number of clicks joined with Google Analytics data
Google Analytics	Google Analytics CTR	METRIC	RATIO	The click-through rate from Google Analytics data
Google Analytics	Google Analytics eCPM	METRIC	CURRENCY	The eCPM revenue data from Google Analytics
Google Analytics	Google Analytics impressions	METRIC	INTEGER	The number of impressions joined with Google Analytics data
Google Analytics	Google Analytics revenue	METRIC	CURRENCY	The amount of revenue joined with Google Analytics data
Google Analytics	Views	METRIC	INTEGER	Number of views of a web site or mobile screen from Google Analytics
Google Analytics	Views per user	METRIC	FLOAT	Number of views per user from Google Analytics
Google Analytics	Retention	METRIC	RATIO	Retention of users in Google Analytics
Google Analytics	Sessions	METRIC	INTEGER	Count of sessions from Google Analytics
Google Analytics	User engagement duration (seconds)	METRIC	INTEGER	Time of users interacting with web site or mobile app from Google Analytics in seconds
Partner management	Inventory shares	METRIC	INTEGER	The total number of inventory shares
Partner management	Inventory share partner unfilled opportunities	METRIC	INTEGER	The total number of partner unfilled opportunities from an inventory share
Partner management	Partner management gross revenue	METRIC	CURRENCY	The gross revenue in the partner management
Partner management	Partner management host clicks	METRIC	INTEGER	The host clicks in the partner management
Partner management	Partner management host CTR	METRIC	RATIO	The host CTR in the partner management
Partner management	Partner management host impressions	METRIC	INTEGER	The host impressions in the partner management
Partner management	Partner management partner clicks	METRIC	INTEGER	The partner clicks in the partner management
Partner management	Partner management partner CTR	METRIC	RATIO	The partner CTR in the partner management
Partner management	Partner management partner impressions	METRIC	INTEGER	The partner impressions in the partner management
Partner management	Partner management total monetizable content views	METRIC	INTEGER	The total content views in the partner management
Partner management	Partner management unfilled impressions	METRIC	INTEGER	The unfilled impressions in the partner management
Sponsored products	Advertiser cost per attributed item purchased	METRIC	CURRENCY	The cost per item purchased
Sponsored products	Attributed items purchased	METRIC	INTEGER	The number of purchased items that were attributed to a view or click as defined by the sponsored product ad's line item settings
Sponsored products	Attributed items purchased ROAS	METRIC	RATIO	The percent of revenue the retailer made on attributed items purchased compared to the advertiser's ad spend for those items. Return on Ad Spend
Sponsored products	Revenue on attributed items purchased	METRIC	CURRENCY	The total amount users paid for items that were attributed to a view or click as defined by the sponsored product ad's line item settings. This value is revenue for the retailer.
Sponsored products	Sponsored placement matched ad requests	METRIC	INTEGER	The number of successfully matched ad requests for sponsored placement
Sponsored products	Sponsored placement slot fill rate	METRIC	RATIO	The number of successfully matched requests for sponsored placement divided by the total number of requests for sponsored placement
Sponsored products	Sponsored placement total ad requests	METRIC	INTEGER	The total number of ad requests for sponsored placement
Sponsored products	Sponsored placement unmatched ad requests	METRIC	INTEGER	The number of unmatched ad requests for sponsored placement
Sponsored products	Sponsored product match rate	METRIC	RATIO	The number of successfully matched requests for sponsored product divided by the total number of requests for sponsored product
Server-side unwrapping	Server-side unwrapping average latency (milliseconds)	METRIC	FLOAT	The average latency in milliseconds across all server-side unwrapping callout requests. There is no special handling for error or timeout responses. This reflects the entire chain of a parent callout request, which may result in multiple child callouts. This metric is not sliced by child callout dimensions.
Server-side unwrapping	Server-side unwrapping callouts	METRIC	INTEGER	The total number of server-side unwrapping callout requests
Server-side unwrapping	Server-side unwrapping empty responses	METRIC	INTEGER	The total number of server-side unwrapping callouts that returned an empty response. Timeouts are not considered empty responses.
Server-side unwrapping	Server-side unwrapping error responses	METRIC	INTEGER	The total number of server-side unwrapping callouts that returned an error response. Timeouts and empty responses are not considered errors.
Server-side unwrapping	Server-side unwrapping successful responses	METRIC	INTEGER	The total number of successfully unwrapped, non-empty server-side wrapping callouts. Successful unwrapping does not indicate that the resulting creative was served.
Server-side unwrapping	Server-side unwrapping timeouts	METRIC	INTEGER	The total number of server-side unwrapping callouts that timed out before returning a response
Time	Year	DIMENSION	YEAR	Calendar year, in the format 2026
Time	Year month	DIMENSION	YEAR_MONTH	Year and month, in the format 2026-Sep
Time	Year month number	DIMENSION	YEAR_MONTH_NUMBER	Year and month number, in the format 2026-09
Time	Month	DIMENSION	MONTH_NAME	Name of the month, in the format September
Time	Month number	DIMENSION	MONTH	Number of the month in the year, in the format 09
Time	Week number (Sun-Sat)	DIMENSION	WEEK_NUMBER	Week number, with weeks starting on Sunday
Time	Week number (Mon-Sun)	DIMENSION	WEEK_ISO_NUMBER	ISO week number, with weeks starting on Monday
Time	Week start date (Sun-Sat)	DIMENSION	WEEK_START_DATE	Start date of the week, with weeks starting on Sunday
Time	Week start date (Mon-Sun)	DIMENSION	WEEK_ISO_START_DATE	Start date of the ISO week, with weeks starting on Monday
Time	Date	DIMENSION	DATE	Date in the network time zone, in the format 2026-09-30
Time	Day of week	DIMENSION	DAY_OF_WEEK	Day of the week, from Monday to Sunday
Time	Hour	DIMENSION	HOUR	Hour of the day, from 00 to 23, in the network time zone
Network	Network name	DIMENSION	STRING	Display name of the Ad Manager network
Network	Network code	DIMENSION	STRING	Code of the Ad Manager network, as it appears in the Ad Manager URL
Network	Network currency	DIMENSION	STRING	ISO 4217 code of the network's primary currency, which revenue is reported in
Network	Network time zone	DIMENSION	STRING	Time zone of the network, which daily reporting is bucketed in
Advertiser	Advertiser name	DIMENSION	STRING	The name of an advertiser company assigned to an order
Advertiser	Advertiser ID	DIMENSION	STRING	The ID of an advertiser company assigned to an order
Advertiser	Advertiser credit status value	DIMENSION	ENUM	Advertiser credit status ENUM
Advertiser	Advertiser credit status	DIMENSION	STRING	Advertiser credit status localized name
Advertiser	Advertiser external ID	DIMENSION	STRING	The ID used in an external system for advertiser identification
Advertiser	Advertiser labels	DIMENSION	STRING	Labels applied to the advertiser can be used for either competitive exclusion or ad exclusion
Advertiser	Advertiser label IDs	DIMENSION	STRING	Label ids applied to the advertiser can be used for either competitive exclusion or ad exclusion
Advertiser	Advertiser primary contact	DIMENSION	STRING	The name of the contact associated with an advertiser company
Advertiser	Advertiser status value	DIMENSION	ENUM	Advertiser status ENUM
Advertiser	Advertiser status	DIMENSION	STRING	Advertiser status localized name
Advertiser	Advertiser type value	DIMENSION	ENUM	Advertiser type ENUM
Advertiser	Advertiser type	DIMENSION	STRING	Advertiser type localized name
Advertiser	Advertiser vertical	DIMENSION	STRING	The category of an advertiser, such as Arts & Entertainment or Travel & Tourism
Advertiser	Agency ID (Level 1)	DIMENSION	STRING	The ID of an agency at level 1 of agency hierarchy
Advertiser	Agency (Level 1)	DIMENSION	STRING	The name of an agency at level 1 of agency hierarchy
Advertiser	Agency ID (Level 2)	DIMENSION	STRING	The ID of an agency at level 2 of agency hierarchy
Advertiser	Agency (Level 2)	DIMENSION	STRING	The name of an agency at level 2 of agency hierarchy
Advertiser	Agency ID (Level 3)	DIMENSION	STRING	The ID of an agency at level 3 of agency hierarchy
Advertiser	Agency (Level 3)	DIMENSION	STRING	The name of an agency at level 3 of agency hierarchy
Advertiser	Advertiser ID (classified)	DIMENSION	STRING	The ID of an advertiser, classified by Google, associated with a creative transacted
Advertiser	Advertiser (classified)	DIMENSION	STRING	The name of an advertiser, classified by Google, associated with a creative transacted
Advertiser	Brand ID (classified)	DIMENSION	STRING	ID of the brand, as classified by Google,
Advertiser	Brand (classified)	DIMENSION	STRING	Name of the brand, as classified by Google,
Advertiser	Declared advertiser domain	DIMENSION	STRING	The declared domain of the advertiser
Advertiser	Landing page domain	DIMENSION	STRING	The landing page domain name of the advertiser
Order	Order name	DIMENSION	STRING	Order name
Order	Order ID	DIMENSION	STRING	Order ID
Order	Order agency	DIMENSION	STRING	Order agency
Order	Order agency ID	DIMENSION	STRING	Order agency ID
Order	Order booked CPC	DIMENSION	INTEGER	Order booked CPC
Order	Order booked CPM	DIMENSION	INTEGER	Order booked CPM
Order	Order delivery status value	DIMENSION	ENUM	Order delivery status ENUM value
Order	Order delivery status	DIMENSION	STRING	Order delivery status localized name
Order	Order end date	DIMENSION	DATE	Order end date
Order	Order end datetime	DIMENSION	DATETIME	Order end date and time
Order	Order external ID	DIMENSION	STRING	Order external ID
Order	Order labels	DIMENSION	STRING	Order labels
Order	Order label IDs	DIMENSION	STRING	Order labels IDs
Order	Order lifetime clicks	DIMENSION	INTEGER	Order lifetime clicks
Order	Order lifetime impressions	DIMENSION	INTEGER	Order lifetime impressions
Order	Order PO number	DIMENSION	STRING	Order PO number
Order	Order is programmatic	DIMENSION	BOOLEAN	Whether the Order is programmatic
Order	Order salesperson	DIMENSION	STRING	Order sales person
Order	Order salesperson ID	DIMENSION	STRING	Order sales person ID
Order	Order secondary salespeople	DIMENSION	STRING	Order secondary sales people
Order	Order secondary salespeople ID	DIMENSION	STRING	Order secondary sales people ID
Order	Order secondary traffickers	DIMENSION	STRING	Order secondary traffickers
Order	Order secondary trafficker IDs	DIMENSION	STRING	Order secondary traffickers ID
Order	Order start date	DIMENSION	DATE	Order start date
Order	Order start datetime	DIMENSION	DATETIME	Order start date and time
Order	Order trafficker	DIMENSION	STRING	Order trafficker
Order	Order trafficker ID	DIMENSION	STRING	Order trafficker ID
Order	Order is unlimited end time	DIMENSION	BOOLEAN	Whether the Order end time and end date is set to effectively never end
Line item	Line item name	DIMENSION	STRING	Line item Name
Line item	Line item ID	DIMENSION	STRING	Line item ID
Line item	Line item agency	DIMENSION	STRING	The agency of the order associated with the line item
Line item	Line item is archived	DIMENSION	BOOLEAN	Whether a Line item is archived
Line item	Line item companion delivery option value	DIMENSION	ENUM	Line item companion delivery option ENUM value
Line item	Line item companion delivery option	DIMENSION	STRING	Localized line item companion delivery option name
Line item	Line item computed status value	DIMENSION	ENUM	The computed status of the LineItem
Line item	Line item computed status	DIMENSION	STRING	The localized name of the computed status of the LineItem
Line item	Line item contracted quantity	DIMENSION	INTEGER	The contracted units bought for the Line item
Line item	Line item rate	DIMENSION	CURRENCY	The cost per unit of the Line item
Line item	Line item cost type value	DIMENSION	ENUM	Line item cost type ENUM value
Line item	Line item cost type	DIMENSION	STRING	Localized line item cost type name
Line item	Line item creative end date	DIMENSION	DATE	Represent the end date of a creative associated with line item
Line item	Line item creative rotation type value	DIMENSION	ENUM	The creative rotation type of the LineItem
Line item	Line item creative rotation type	DIMENSION	STRING	The localized name of the creative rotation type of the LineItem
Line item	Line item creative start date	DIMENSION	DATE	Represent the start date of a creative associated with line item
Line item	Line item currency code	DIMENSION	STRING	The 3 letter currency code of the Line Item
Line item	Line item delivery indicator	DIMENSION	RATIO	The progress made for the delivery of the Line item
Line item	Line item delivery rate type value	DIMENSION	ENUM	The delivery rate type of the LineItem
Line item	Line item delivery rate type	DIMENSION	STRING	The localized name of the delivery rate type of the LineItem
Line item	Line item discount (absolute)	DIMENSION	CURRENCY	The discount of the LineItem in whole units in the LineItem's currency code, or if unspecified the Network's currency code
Line item	Line item discount (percentage)	DIMENSION	RATIO	The discount of the LineItem in percentage
Line item	Line item end date	DIMENSION	DATE	The end date of the Line item
Line item	Line item end datetime	DIMENSION	DATETIME	The end date and time of the Line item
Line item	Line item environment type value	DIMENSION	ENUM	The ENUM value of the environment a LineItem is targeting
Line item	Line item environment type	DIMENSION	STRING	The localized name of the environment a LineItem is targeting
Line item	Line item deal ID	DIMENSION	STRING	The deal ID of the Line item. Set for Programmatic Direct campaigns.
Line item	Line item external ID	DIMENSION	STRING	The external ID of the Line item
Line item	Line item frequency cap	DIMENSION	STRING	The frequency cap of the Line item (descriptive string)
Line item	Line item labels	DIMENSION	STRING	Line item labels
Line item	Line item label IDs	DIMENSION	STRING	Line item label IDs
Line item	Line item last modified by app	DIMENSION	STRING	The application that last modified the Line Item
Line item	Line item lifetime clicks	DIMENSION	INTEGER	The total number of clicks delivered of the lifetime of the Line item
Line item	Line item lifetime impressions	DIMENSION	INTEGER	The total number of impressions delivered over the lifetime of the Line item
Line item	Line item lifetime viewable impressions	DIMENSION	INTEGER	The total number of viewable impressions delivered over the lifetime of the Line item
Line item	Line item is makegood	DIMENSION	BOOLEAN	Whether or not the Line item is Makegood. Makegood refers to free inventory offered to buyers to compensate for mistakes or under-delivery in the original campaigns.
Line item	Line item booked revenue (exclude CPD)	DIMENSION	CURRENCY	The cost of booking for the Line item (non-CPD)
Line item	Line item is optimizable	DIMENSION	BOOLEAN	Whether a Line item is eligible for optimization
Line item	Line item PO number	DIMENSION	STRING	The PO number of the order associated with the line item
Line item	Line item primary goal type value	DIMENSION	ENUM	Goal type ENUM value of the primary goal of the line item
Line item	Line item primary goal type	DIMENSION	STRING	Localized goal type name of the primary goal of the line item
Line item	Line item primary goal units (absolute)	DIMENSION	INTEGER	The total number of impressions or clicks that are reserved for a line item. For line items of type BULK or PRICE_PRIORITY, this represents the number of remaining impressions reserved. If the line item has an impression cap goal, this represents the number of impressions or conversions that the line item will stop serving at if reached.
Line item	Line item primary goal units (percentage)	DIMENSION	RATIO	The percentage of impressions or clicks that are reserved for a line item. For line items of type SPONSORSHIP, this represents the percentage of available impressions reserved. For line items of type NETWORK or HOUSE, this represents the percentage of remaining impressions reserved.
Line item	Line item primary goal unit type value	DIMENSION	ENUM	Unit type ENUM value of the primary goal of the line item
Line item	Line item primary goal unit type	DIMENSION	STRING	Localized unit type name of the primary goal of the line item
Line item	Line item priority	DIMENSION	INTEGER	The priority of this Line item as a value between 1 and 16. In general, a lower priority means more serving priority for the Line item.
Line item	Line item reservation status value	DIMENSION	ENUM	ENUM value describing the state of inventory reservation for the LineItem
Line item	Line item reservation status	DIMENSION	STRING	Localized string describing the state of inventory reservation for the LineItem
Line item	Line item salesperson	DIMENSION	STRING	The sales person of the order associated with the line item
Line item	Line item secondary salespeople	DIMENSION	STRING	The secondary sales people of the order associated with the line item
Line item	Line item secondary traffickers	DIMENSION	STRING	The secondary traffickers of the order associated with the line item
Line item	Line item start date	DIMENSION	DATE	The start date of the Line item
Line item	Line item start datetime	DIMENSION	DATETIME	The start date and time of the Line item
Line item	Line item trafficker	DIMENSION	STRING	The trafficker of the order associated with the line item
Line item	Line item type value	DIMENSION	ENUM	Line item type ENUM value
Line item	Line item type	DIMENSION	STRING	Localized line item type name
Line item	Line item is unlimited end time	DIMENSION	BOOLEAN	Whether the Line item end time and end date is set to effectively never end
Line item	Line item value cost per unit	DIMENSION	CURRENCY	The artificial cost per unit used by the Ad server to help rank inventory
Line item	Line item web property code	DIMENSION	STRING	The web property code used for dynamic allocation Line Items
Creative	Creative name	DIMENSION	STRING	Creative name
Creative	Creative ID	DIMENSION	STRING	The ID of a creative
Creative	Ad technology provider domain	DIMENSION	STRING	The domain of the ad technology provider associated with the bid
Creative	Ad technology provider ID	DIMENSION	STRING	The ID of the ad technology provider associated with the bid
Creative	Ad technology provider	DIMENSION	STRING	The name of the ad technology provider associated with the bid
Creative	Ad type value	DIMENSION	ENUM	Segmentation of ad types
Creative	Ad type	DIMENSION	STRING	Localized name of the ad type
Creative	Creative billing type value	DIMENSION	ENUM	Enum value of creative billing type
Creative	Creative billing type	DIMENSION	STRING	Localized string value of creative billing type
Creative	Creative click through URL	DIMENSION	URL	Represents the click-through URL of a creative
Creative	Creative or creative set value	DIMENSION	ENUM	ENUM describing whether the creative is part of a creative set or a normal creative
Creative	Creative or creative set	DIMENSION	STRING	Localized string name of whether the creative is part of a creative set or a normal creative
Creative	Creative policies filtering value	DIMENSION	ENUM	Creative Policies filtering
Creative	Creative policies filtering	DIMENSION	STRING	Localized name of the Creative Policies filtering
Creative	Creative protections filtering value	DIMENSION	ENUM	Creative Protections filtering
Creative	Creative protections filtering	DIMENSION	STRING	Localized name of the Creative Protections filtering
Creative	Creative set role type value	DIMENSION	ENUM	ENUM describing whether the creative is part of a creative set and if so, what its role in the creative set is
Creative	Creative set role type	DIMENSION	STRING	Localized name describing whether the creative is part of a creative set and if so, what its role in the creative set is
Creative	Creative SSL compliance override value	DIMENSION	ENUM	Whether the creative has an SSL compliance override, and how the override has been set
Creative	Creative SSL compliance override	DIMENSION	STRING	Localized name of the creative SSL compliance override
Creative	Creative SSL scan result value	DIMENSION	ENUM	The result of an Ad Manager scan of the creative
Creative	Creative SSL scan result	DIMENSION	STRING	Localized name of the creative SSL scan result
Creative	Creative target ad unit size	DIMENSION	STRING	The size of the ad unit that the creative is intended to occupy, such as "468 x 60"
Creative	Creative technology value	DIMENSION	ENUM	Creative technology ENUM
Creative	Creative technology	DIMENSION	STRING	Creative technology localized name
Creative	Creative third party vendor	DIMENSION	STRING	Third party vendor name of a creative
Creative	Creative type value	DIMENSION	ENUM	Enum value of creative type
Creative	Creative type	DIMENSION	STRING	Localized string name of creative type
Creative	Creative vendor ID	DIMENSION	STRING	Creative vendor ID
Creative	Creative vendor	DIMENSION	STRING	Name of the Creative vendor
Creative	Creative video redirect third party	DIMENSION	STRING	The third party where Google Ad Manager was redirected for the creative, based on the domain
Creative	Master and Companion creative ID	DIMENSION	STRING	The ID of creative, includes regular creatives, and master and companions in case of creative sets
Creative	Master and Companion creative	DIMENSION	STRING	Name of creative, includes regular creatives, and master and companions in case of creative sets
Creative	Native ad format ID	DIMENSION	STRING	Native ad format ID
Creative	Native ad format	DIMENSION	STRING	Native ad format name
Creative	Native style ID	DIMENSION	STRING	Native style ID
Creative	Native style	DIMENSION	STRING	Native style name
Creative	Rendered creative size	DIMENSION	STRING	The size of a rendered creative, It can differ with the creative's size if a creative is shown in an ad slot of a different size
Creative	Requested creative orientation value	DIMENSION	STRING	The orientation of the creative requested
Creative	Requested creative orientation	DIMENSION	STRING	Localized name of the requested creative orientation
Ad unit	Ad unit	DIMENSION	STRING	The name of the ad unit where the ad was requested
Ad unit	Ad unit ID	DIMENSION	STRING	The ID of the ad unit where the ad was requested
Ad unit	Ad unit code	DIMENSION	STRING	The code of the ad unit where the ad was requested
Ad unit	Ad unit code level 1	DIMENSION	STRING	The code of the first level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 10	DIMENSION	STRING	The code of the tenth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 11	DIMENSION	STRING	The code of the eleventh level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 12	DIMENSION	STRING	The code of the twelfth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 13	DIMENSION	STRING	The code of the thirteenth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 14	DIMENSION	STRING	The code of the fourteenth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 15	DIMENSION	STRING	The code of the fifteenth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 16	DIMENSION	STRING	The code of the sixteenth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 2	DIMENSION	STRING	The code of the second level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 3	DIMENSION	STRING	The code of the third level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 4	DIMENSION	STRING	The code of the fourth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 5	DIMENSION	STRING	The code of the fifth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 6	DIMENSION	STRING	The code of the sixth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 7	DIMENSION	STRING	The code of the seventh level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 8	DIMENSION	STRING	The code of the eighth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit code level 9	DIMENSION	STRING	The code of the ninth level ad unit of the ad unit where the ad was requested
Ad unit	Ad unit ID (all levels)	DIMENSION	STRING	The full hierarchy of ad unit IDs where the ad was requested, from root to leaf, excluding the root ad unit ID
Ad unit	Ad unit ID level 1	DIMENSION	STRING	The first level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 10	DIMENSION	STRING	The tenth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 11	DIMENSION	STRING	The eleventh level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 12	DIMENSION	STRING	The twelfth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 13	DIMENSION	STRING	The thirteenth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 14	DIMENSION	STRING	The fourteenth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 15	DIMENSION	STRING	The fifteenth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 16	DIMENSION	STRING	The sixteenth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 2	DIMENSION	STRING	The second level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 3	DIMENSION	STRING	The third level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 4	DIMENSION	STRING	The fourth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 5	DIMENSION	STRING	The fifth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 6	DIMENSION	STRING	The sixth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 7	DIMENSION	STRING	The seventh level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 8	DIMENSION	STRING	The eighth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID level 9	DIMENSION	STRING	The ninth level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit ID (top level)	DIMENSION	STRING	The top-level ad unit ID of the ad unit where the ad was requested
Ad unit	Ad unit (all levels)	DIMENSION	STRING	The full hierarchy of ad unit names where the ad was requested, from root to leaf, excluding the root ad unit name
Ad unit	Ad unit level 1	DIMENSION	STRING	The first level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 10	DIMENSION	STRING	The tenth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 11	DIMENSION	STRING	The eleventh level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 12	DIMENSION	STRING	The twelfth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 13	DIMENSION	STRING	The thirteenth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 14	DIMENSION	STRING	The fourteenth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 15	DIMENSION	STRING	The fifteenth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 16	DIMENSION	STRING	The sixteenth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 2	DIMENSION	STRING	The second level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 3	DIMENSION	STRING	The third level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 4	DIMENSION	STRING	The fourth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 5	DIMENSION	STRING	The fifth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 6	DIMENSION	STRING	The sixth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 7	DIMENSION	STRING	The seventh level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 8	DIMENSION	STRING	The eighth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit level 9	DIMENSION	STRING	The ninth level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit (top level)	DIMENSION	STRING	The top-level ad unit name of the ad unit where the ad was requested
Ad unit	Ad unit reward amount	DIMENSION	INTEGER	The reward amount of the ad unit where the ad was requested
Ad unit	Ad unit reward type	DIMENSION	STRING	The reward type of the ad unit where the ad was requested
Ad unit	Ad unit status value	DIMENSION	ENUM	The status of the ad unit
Ad unit	Ad unit status	DIMENSION	STRING	The name of the status of the ad unit
Placement	Placement	DIMENSION	STRING	Placement name
Placement	Placement ID	DIMENSION	STRING	Placement ID
Placement	Placement ID (all)	DIMENSION	STRING	The full list of placement IDs associated with the ad unit
Placement	Placement (all)	DIMENSION	STRING	The full list of placement names associated with the ad unit
Placement	Placement status value	DIMENSION	ENUM	Placement status ENUM value
Placement	Placement status	DIMENSION	STRING	Localized placement status name
Placement	Placement status (all)	DIMENSION	STRING	The full list of localized placement status names associated with the ad unit
Inventory and requests	Active View measurement source value	DIMENSION	ENUM	The measurement source of a video ad
Inventory and requests	Active View measurement source	DIMENSION	STRING	Active View measurement source localized name
Inventory and requests	Ad experiences value	DIMENSION	ENUM	Ad experiences type
Inventory and requests	Ad experiences	DIMENSION	STRING	Localized name of the Ad experiences type
Inventory and requests	Ad location value	DIMENSION	ENUM	Shows an ENUM value describing whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page
Inventory and requests	Ad location	DIMENSION	STRING	Shows a localized string describing whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page
Inventory and requests	App Tracking Transparency consent status value	DIMENSION	ENUM	Enum value for App Tracking Transparency consent status
Inventory and requests	App Tracking Transparency consent status	DIMENSION	STRING	Localized string value for App Tracking Transparency consent status
Inventory and requests	App version	DIMENSION	STRING	The app version
Inventory and requests	Auto refreshed traffic value	DIMENSION	ENUM	Enum value of Auto refreshed traffic
Inventory and requests	Auto refreshed traffic	DIMENSION	STRING	Indicates if the traffic is from auto-refreshed ad requests
Inventory and requests	Channel	DIMENSION	STRING	Inventory segmentation by channel
Inventory and requests	Custom event ID	DIMENSION	STRING	Custom event ID
Inventory and requests	Custom event	DIMENSION	STRING	Custom event name
Inventory and requests	Custom event type value	DIMENSION	ENUM	Custom event type
Inventory and requests	Custom event type	DIMENSION	STRING	Localized name of the custom event type
Inventory and requests	Secure signal ID (delivered)	DIMENSION	STRING	The ID of the secure signals that were sent to the bidder who won the impression
Inventory and requests	Secure signal name (delivered)	DIMENSION	STRING	The name of the secure signals that were sent to the bidder who won the impression
Inventory and requests	High engagement ads allowed	DIMENSION	BOOLEAN	High engagement ads allowed
Inventory and requests	Impression counting method value	DIMENSION	ENUM	Impression Counting Method ENUM
Inventory and requests	Impression counting method	DIMENSION	STRING	Localized impression counting method name
Inventory and requests	Interaction type value	DIMENSION	ENUM	The interaction type of an ad
Inventory and requests	Interaction type	DIMENSION	STRING	The localized name of the interaction type of an ad
Inventory and requests	Inventory format value	DIMENSION	ENUM	Inventory format. The format of the ad unit (e.g, banner) where the ad was requested.
Inventory and requests	Inventory format	DIMENSION	STRING	Inventory format name. The format of the ad unit (e.g, banner) where the ad was requested.
Inventory and requests	Inventory type (expanded) value	DIMENSION	ENUM	Inventory type. The kind of web page or device where the ad was requested.
Inventory and requests	Inventory type (expanded)	DIMENSION	STRING	Inventory type name. The kind of web page or device where the ad was requested.
Inventory and requests	Is Dropped	DIMENSION	BOOLEAN	Whether the query was dropped
Inventory and requests	Key-values ID	DIMENSION	STRING	The Custom Targeting Value ID
Inventory and requests	Key-values	DIMENSION	STRING	The Custom Targeting Value formatted like `{keyName}={valueName}`
Inventory and requests	App is free	DIMENSION	BOOLEAN	Whether the mobile app is free
Inventory and requests	App icon URL	DIMENSION	IMAGE_URL	URL of app icon for the mobile app
Inventory and requests	App ID	DIMENSION	STRING	The ID of the Mobile App
Inventory and requests	App	DIMENSION	STRING	The name of the mobile app
Inventory and requests	App ownership status value	DIMENSION	ENUM	Ownership status of the mobile app
Inventory and requests	App ownership status	DIMENSION	STRING	Ownership status of the mobile app
Inventory and requests	App store value	DIMENSION	ENUM	The App Store of the mobile app
Inventory and requests	App store	DIMENSION	STRING	The localized name of the mobile app store
Inventory and requests	Inventory type value	DIMENSION	ENUM	Mobile inventory type. Identifies whether a mobile ad came from a regular web page, an AMP web page, or a mobile app. Values match the Inventory type dimension available in the Overview Home dashboard. Note: Video takes precedence over any other value, for example, if there is an in-stream video impression on a desktop device, it will be attributed to in-stream video and not desktop web.
Inventory and requests	Inventory type	DIMENSION	STRING	Mobile inventory type name. Identifies whether a mobile ad came from a regular web page, an AMP web page, or a mobile app.
Inventory and requests	Rendering SDK value	DIMENSION	ENUM	Mobile rendering SDK
Inventory and requests	Rendering SDK	DIMENSION	STRING	Localized name of the Mobile rendering SDK
Inventory and requests	App SDK major version	DIMENSION	INTEGER	The major version of the mobile SDK
Inventory and requests	App SDK minor version	DIMENSION	INTEGER	The minor version of the mobile SDK
Inventory and requests	App SDK version	DIMENSION	STRING	SDK version of the mobile device
Inventory and requests	Number of ads in pod	DIMENSION	INTEGER	Number of ads served in a pod response
Inventory and requests	Page path	DIMENSION	STRING	Page path is the part of a page URL that comes after the domain but before the query strings from Google Analytics
Inventory and requests	Page title and screen class	DIMENSION	STRING	Page title (web) and screen class (mobile) returned from Google Analytics
Inventory and requests	Page title and screen name	DIMENSION	STRING	Page title (web) and screen name (mobile) returned from Google Analytics
Inventory and requests	Predicted viewability bucket value	DIMENSION	ENUM	Predicted viewability score bucket
Inventory and requests	Predicted viewability bucket	DIMENSION	STRING	The localized name of the predicted viewability score bucket
Inventory and requests	Secure signal ID (presented)	DIMENSION	STRING	The ID of the secure signals sent in the ad request
Inventory and requests	Secure signal name (presented)	DIMENSION	STRING	The name of the secure signals sent in the ad request
Inventory and requests	Requested ad sizes	DIMENSION	STRING	Inventory Requested Ad Sizes dimension
Inventory and requests	Request type value	DIMENSION	ENUM	Request type ENUM
Inventory and requests	Request type	DIMENSION	STRING	Request type localized name
Inventory and requests	Serving restriction value	DIMENSION	ENUM	The serving restriction mode for privacy
Inventory and requests	Serving restriction	DIMENSION	STRING	The localized name of the serving restriction mode for privacy
Inventory and requests	Site	DIMENSION	STRING	Information about domain or subdomains
Inventory and requests	Targeting ID	DIMENSION	STRING	The ID of the browser, device or other environment into which a line item or creative was served
Inventory and requests	Targeting	DIMENSION	STRING	Information about the browser, device and other environments into which a line item or creative was served
Inventory and requests	Targeting type value	DIMENSION	ENUM	The way in which advertisers targeted their ads
Inventory and requests	Targeting type	DIMENSION	STRING	The localized name of the way in which advertisers targeted their ads
Inventory and requests	Targets customer matching list	DIMENSION	BOOLEAN	Targets customer matching list. Whether the query is siloed customer match attributed.
Inventory and requests	Traffic source value	DIMENSION	ENUM	Inventory Traffic source dimension
Inventory and requests	Traffic source	DIMENSION	STRING	Inventory Traffic source dimension name
Inventory and requests	URL	DIMENSION	URL	A URL defined under a publisher's inventory
Inventory and requests	URL ID	DIMENSION	STRING	A URL defined under a publisher's inventory
Inventory and requests	Web interstitial trigger type value	DIMENSION	ENUM	Web interstitial trigger type
Inventory and requests	Web interstitial trigger type	DIMENSION	STRING	Localized name of the web interstitial trigger type
Inventory and requests	Web property code	DIMENSION	STRING	Web property code
Geography	City ID	DIMENSION	STRING	The criteria ID of the city in which the ad served
Geography	City	DIMENSION	CITY	The name of the city in which the ad served
Geography	Continent value	DIMENSION	ENUM	The continent in which the ad served (derived from country)
Geography	Continent	DIMENSION	STRING	The name of the continent in which the ad served (derived from country)
Geography	Country code	DIMENSION	COUNTRY_CODE	The ISO code of the country in which the ad served
Geography	Country ID	DIMENSION	STRING	The criteria ID of the country in which the ad served
Geography	Country	DIMENSION	COUNTRY	The name of the country in which the ad served
Geography	Metro ID	DIMENSION	STRING	The criteria ID of the metro area in which the ad served
Geography	Metro	DIMENSION	STRING	The name of the metro area in which the ad served
Geography	Postal code ID	DIMENSION	STRING	The criteria ID of the postal code in which the ad served
Geography	Postal code	DIMENSION	STRING	The name of the postal code in which the ad served
Geography	Region ID	DIMENSION	STRING	The criteria ID of the region (for example, US state) in which the ad served
Geography	Region	DIMENSION	REGION	The name of the region (for example, US state) in which the ad served
Device and technology	Browser category value	DIMENSION	ENUM	Browser category
Device and technology	Browser category	DIMENSION	STRING	Browser category name
Device and technology	Browser ID	DIMENSION	STRING	The ID of the browser
Device and technology	Browser	DIMENSION	STRING	The name of the browser
Device and technology	Carrier ID	DIMENSION	STRING	Mobile carrier ID
Device and technology	Carrier	DIMENSION	STRING	Name of the mobile carrier
Device and technology	Device category value	DIMENSION	ENUM	The device category to which an ad is being targeted
Device and technology	Device category	DIMENSION	STRING	The name of the category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted
Device and technology	Device manufacturer ID	DIMENSION	STRING	Device manufacturer ID
Device and technology	Device manufacturer	DIMENSION	STRING	Device manufacturer name
Device and technology	Device model ID	DIMENSION	STRING	Device model ID
Device and technology	Device model	DIMENSION	STRING	Device model name
Device and technology	Operating system category value	DIMENSION	ENUM	Operating system category
Device and technology	Operating system category	DIMENSION	STRING	Operating system category name
Device and technology	Operating system ID	DIMENSION	STRING	ID of the operating system version
Device and technology	Operating system	DIMENSION	STRING	Details of the operating system, including version
Audience	Age bracket value	DIMENSION	ENUM	User age bracket enum
Audience	Age bracket	DIMENSION	STRING	Localized user age bracket returned from Google Analytics. For example, "18-24", "25-34", "35-44", "45-54", "55-64", "65+".
Audience	Analytics property ID	DIMENSION	STRING	Property ID in Google Analytics
Audience	Analytics property	DIMENSION	STRING	Property name in Google Analytics
Audience	Audience segment (billable)	DIMENSION	STRING	Name of billable audience segment
Audience	Audience segment data provider ID	DIMENSION	STRING	ID of the data provider for the audience segment
Audience	Audience segment data provider	DIMENSION	STRING	Name of the data provider for the audience segment
Audience	Audience segment ID (billable)	DIMENSION	STRING	ID of billable audience segment
Audience	Audience segment ID (targeted)	DIMENSION	STRING	ID of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item
Audience	Audience segment (targeted)	DIMENSION	STRING	Name of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item
Audience	Audience segment (targeted) AdID size	DIMENSION	INTEGER	Number of AdID identifiers in the audience segment
Audience	Audience segment (targeted) Amazon Fire size	DIMENSION	INTEGER	Number of Amazon Fire identifiers in the audience segment
Audience	Audience segment (targeted) Android TV size	DIMENSION	INTEGER	Number of Android TV identifiers in the audience segment
Audience	Audience segment (targeted) Apple TV size	DIMENSION	INTEGER	Number of Apple TV identifiers in the audience segment
Audience	Audience segment (targeted) IDFA size	DIMENSION	INTEGER	Number of IDFA identifiers in the audience segment
Audience	Audience segment (targeted) mobile web size	DIMENSION	INTEGER	Number of mobile web identifiers in the audience segment
Audience	Audience segment (targeted) PlayStation size	DIMENSION	INTEGER	Number of PlayStation identifiers in the audience segment
Audience	Audience segment (targeted) PPID size	DIMENSION	INTEGER	Number of PPID identifiers in the audience segment
Audience	Audience segment (targeted) Roku size	DIMENSION	INTEGER	Number of Roku identifiers in the audience segment
Audience	Audience segment (targeted) Samsung TV size	DIMENSION	INTEGER	Number of Samsung TV identifiers in the audience segment
Audience	Audience segment (targeted) size	DIMENSION	INTEGER	Number of identifiers in the audience segment
Audience	Audience segment (targeted) status value	DIMENSION	ENUM	Status of the audience segment
Audience	Audience segment (targeted) status	DIMENSION	STRING	Name of the status of the audience segment
Audience	Audience segment (targeted) Xbox size	DIMENSION	INTEGER	Number of Xbox identifiers in the audience segment
Audience	Secure signal delivery value	DIMENSION	ENUM	Status of Encrypted Signals for Publishers delivery
Audience	Secure signal delivery	DIMENSION	STRING	Localized name of the ESP delivery status
Audience	Secure signal presence value	DIMENSION	ENUM	Whether Encrypted Signals for Publishers are present on the ad request
Audience	Secure signal presence	DIMENSION	STRING	Localized name of the ESP presence status
Audience	First-party ID status value	DIMENSION	ENUM	Whether a first-party user identifier was present on a given ad-request
Audience	First-party ID status	DIMENSION	STRING	The localized name of whether a first-party user identifier was present on a given ad-request
Audience	Gender value	DIMENSION	ENUM	User gender enum value returned from Google Analytics
Audience	Gender	DIMENSION	STRING	Localized user gender returned from Google Analytics. For example, "male", "female".
Audience	Google Analytics stream ID	DIMENSION	STRING	The ID of a Google Analytics stream. For example, web site or mobile app
Audience	Google Analytics stream	DIMENSION	STRING	The name of a Google Analytics stream. For example, web site or mobile app.
Audience	Interests	DIMENSION	STRING	User interest returned from Google Analytics
Audience	PPID status value	DIMENSION	ENUM	Indicates the valid PPID (Publisher provided identifier) status on a given ad request
Audience	PPID status	DIMENSION	STRING	The localized name of that indicates the valid PPID (Publisher provided identifier) status on a given ad request
Audience	Primary personalization ID type value	DIMENSION	ENUM	The ID type selected for personalization
Audience	Primary personalization ID type	DIMENSION	STRING	The localized name of the ID type selected for personalization
Audience	Publisher provided signals external code (all levels)	DIMENSION	STRING	External code ID of a publisher provided signal (all levels)
Audience	Publisher provided signals ID (all levels)	DIMENSION	STRING	The ancestor chain of IDs of a publisher provided signal (all levels)
Audience	Publisher provided signals (all levels)	DIMENSION	STRING	The ancestor chain of names of a publisher provided signal (all levels)
Audience	Publisher provided signals tier (all levels)	DIMENSION	INTEGER	Tier of a publisher provided signal (all levels)
Audience	Publisher provided signals type (all levels)	DIMENSION	STRING	Type of a publisher provided signal (all levels)
Audience	Publisher provided signals external code (delivered)	DIMENSION	STRING	External code ID of a publisher provided signal (delivered)
Audience	Publisher provided signals ID (delivered)	DIMENSION	STRING	The ancestor chain of IDs of a publisher provided signal (delivered)
Audience	Publisher provided signals (delivered)	DIMENSION	STRING	The ancestor chain of names of a publisher provided signal (delivered)
Audience	Publisher provided signals tier (delivered)	DIMENSION	INTEGER	Tier of a publisher provided signal (delivered)
Audience	Publisher provided signals type (delivered)	DIMENSION	STRING	Type of a publisher provided signal (delivered)
Audience	Publisher provided signals external code (top level)	DIMENSION	STRING	External code ID of a publisher provided signal (top level)
Audience	Publisher provided signals ID (top level)	DIMENSION	STRING	ID of a publisher provided signal (top level)
Audience	Publisher provided signals (top level)	DIMENSION	STRING	Name of a publisher provided signal (top level)
Audience	Publisher provided signals tier (top level)	DIMENSION	INTEGER	Tier of a publisher provided signal (top level)
Audience	Publisher provided signals type (top level)	DIMENSION	STRING	Type of a publisher provided signal (top level)
Audience	Publisher provided signals (data provider ID)	DIMENSION	STRING	Data provider ID associated with a publisher provided signal
Audience	Publisher provided signals (data provider)	DIMENSION	STRING	Data provider name associated with a publisher provided signal
Audience	Domain	DIMENSION	STRING	Inventory top private domain dimension
Programmatic and Ad Exchange	Ad Exchange product value	DIMENSION	ENUM	Classification of different Ad Exchange products
Programmatic and Ad Exchange	Ad Exchange product	DIMENSION	STRING	Localized name of the classification of different Ad Exchange products
Programmatic and Ad Exchange	Auction package deal	DIMENSION	STRING	The name of Auction Package deal
Programmatic and Ad Exchange	Auction package deal ID	DIMENSION	STRING	The ID of Auction Package deal
Programmatic and Ad Exchange	Bidder encrypted ID	DIMENSION	STRING	The encrypted version of BIDDER_ID
Programmatic and Ad Exchange	Bidder ID	DIMENSION	STRING	Represents a single Bidder integration, like Open Bidding, SDK Bidding, or Authorized Buying
Programmatic and Ad Exchange	Bidder	DIMENSION	STRING	The name of the bidder
Programmatic and Ad Exchange	Bid Range	DIMENSION	STRING	The cpm range within which a bid falls
Programmatic and Ad Exchange	Bid rejection reason value	DIMENSION	ENUM	The reason a bid was rejected
Programmatic and Ad Exchange	Bid rejection reason	DIMENSION	STRING	The localized name of the reason a bid was rejected
Programmatic and Ad Exchange	Branding type value	DIMENSION	ENUM	The amount of information about the Publisher's page sent to the buyer who purchased the impressions
Programmatic and Ad Exchange	Branding type	DIMENSION	STRING	The localized version of branding type, the amount of information about the Publisher's page sent to the buyer who purchased the impressions
Programmatic and Ad Exchange	Buyer network ID	DIMENSION	STRING	The ID of the buyer network
Programmatic and Ad Exchange	Buyer network	DIMENSION	STRING	The name of the buyer network
Programmatic and Ad Exchange	Curation partner ID	DIMENSION	STRING	The ID of a Curation partner
Programmatic and Ad Exchange	Curation partner	DIMENSION	STRING	The name of a Curation partner
Programmatic and Ad Exchange	Deal buyer ID	DIMENSION	STRING	The ID of the buyer of a deal
Programmatic and Ad Exchange	Deal buyer	DIMENSION	STRING	The name of the buyer of a deal
Programmatic and Ad Exchange	Deal ID	DIMENSION	STRING	Deal ID
Programmatic and Ad Exchange	Deal	DIMENSION	STRING	Deal name
Programmatic and Ad Exchange	Demand channel value	DIMENSION	ENUM	Demand channel
Programmatic and Ad Exchange	Demand channel	DIMENSION	STRING	Demand channel name
Programmatic and Ad Exchange	Demand subchannel value	DIMENSION	ENUM	Demand subchannel
Programmatic and Ad Exchange	Demand subchannel	DIMENSION	STRING	Demand subchannel name
Programmatic and Ad Exchange	DSP seat ID	DIMENSION	STRING	The ID of DSP Seat
Programmatic and Ad Exchange	Dynamic allocation value	DIMENSION	ENUM	Categorization of inventory sources based on AdX dynamic allocation backfill type
Programmatic and Ad Exchange	Dynamic allocation	DIMENSION	STRING	Localized name of the dynamic allocation type
Programmatic and Ad Exchange	Exchange bidding deal ID	DIMENSION	STRING	Exchange bidding deal ID
Programmatic and Ad Exchange	Exchange bidding deal type value	DIMENSION	ENUM	Exchange bidding deal type
Programmatic and Ad Exchange	Exchange bidding deal type	DIMENSION	STRING	Localized name of the exchange bidding deal type
Programmatic and Ad Exchange	Yield partner ID (classified)	DIMENSION	STRING	ID of the yield partner as classified by Google
Programmatic and Ad Exchange	Yield partner (classified)	DIMENSION	STRING	Name of the yield partner as classified by Google
Programmatic and Ad Exchange	First look pricing rule ID	DIMENSION	STRING	The ID of the first look pricing rule
Programmatic and Ad Exchange	First look pricing rule	DIMENSION	STRING	The name of the first look pricing rule
Programmatic and Ad Exchange	Header bidder integration type value	DIMENSION	ENUM	Header Bidder integration type
Programmatic and Ad Exchange	Header bidder integration type	DIMENSION	STRING	Localized name of the Header Bidder integration type
Programmatic and Ad Exchange	Is AdX Direct	DIMENSION	BOOLEAN	Whether traffic is Adx Direct
Programmatic and Ad Exchange	Is curation targeted	DIMENSION	BOOLEAN	If curation was targeted by the buyer when buying the impression
Programmatic and Ad Exchange	Is First Look	DIMENSION	BOOLEAN	Whether traffic is First Look
Programmatic and Ad Exchange	Non-guaranteed deal priority tier	DIMENSION	ENUM	Deal priority tier for non-guaranteed deals
Programmatic and Ad Exchange	Non-guaranteed deal priority tier (Name)	DIMENSION	STRING	The localized name of the deal priority tier for non-guaranteed deals
Programmatic and Ad Exchange	Optimization type value	DIMENSION	ENUM	Enum value of the optimization type
Programmatic and Ad Exchange	Optimization type	DIMENSION	STRING	Localized name of the optimization type
Programmatic and Ad Exchange	Pricing rule ID	DIMENSION	STRING	Pricing rule ID dimension
Programmatic and Ad Exchange	Pricing rule	DIMENSION	STRING	Pricing rule name dimension
Programmatic and Ad Exchange	Programmatic channel value	DIMENSION	ENUM	Programmatic channel. The type of transaction that occurred in Ad Exchange.
Programmatic and Ad Exchange	Programmatic channel	DIMENSION	STRING	Programmatic channel name. The type of transaction that occurred in Ad Exchange.
Programmatic and Ad Exchange	Server-side unwrapping eligible	DIMENSION	BOOLEAN	Indicates if a request was eligible for server-side unwrapping
Programmatic and Ad Exchange	Third-party ID status value	DIMENSION	ENUM	Whether a third-party cookie or device ID was present on a given ad request
Programmatic and Ad Exchange	Third-party ID status	DIMENSION	STRING	The localized name of whether a third-party cookie or device ID was present on a given ad request
Yield group and mediation	Yield group	DIMENSION	STRING	Name of the group of ad networks or exchanges used for Mediation and Open Bidding
Yield group and mediation	Yield group ID	DIMENSION	STRING	ID of the group of ad networks or exchanges used for Mediation and Open Bidding
Yield group and mediation	Mediation type value	DIMENSION	ENUM	Mediation type
Yield group and mediation	Mediation type	DIMENSION	STRING	Localized mediation type name
Yield group and mediation	Yield partner	DIMENSION	STRING	Name of the company within a yield group
Yield group and mediation	Yield group buyer tag	DIMENSION	STRING	Tag of the company within a yield group
Video	Content bundle ID	DIMENSION	STRING	ID of the video content bundle served
Video	Content bundle	DIMENSION	STRING	Name of the video content bundle served
Video	CMS metadata key ID	DIMENSION	STRING	ID of the video content metadata namespace served
Video	CMS metadata key	DIMENSION	STRING	Name of the video content metadata namespace served
Video	Content source name	DIMENSION	STRING	The display name of the CMS content
Video	ID of the video in the content source	DIMENSION	STRING	The CMS content ID of the video content
Video	Content ID	DIMENSION	STRING	ID of the video content served
Video	Content mapping presence value	DIMENSION	ENUM	Content mapping presence ENUM value
Video	Content mapping presence	DIMENSION	STRING	Content mapping presence name
Video	Content	DIMENSION	STRING	Name of the video content served
Video	Custom spot ID	DIMENSION	STRING	The ID of an ad spot. An ad spot can be added to an ad break template, as well as directly targeted by a video line item.
Video	Custom spot	DIMENSION	STRING	The name of an ad spot. An ad spot can be added to an ad break template, as well as directly targeted by a video line item.
Video	Vast version value	DIMENSION	ENUM	The VAST version of the creative that is returned for an ad request
Video	Vast version	DIMENSION	STRING	The localized name of the VAST version of the creative that is returned for an ad request
Video	Video ad break type value	DIMENSION	ENUM	The break type of a video ad request
Video	Video ad break type	DIMENSION	STRING	The localized name of the break type of a video ad request
Video	Video ad duration	DIMENSION	STRING	Video ad duration
Video	Video ad formats rule	DIMENSION	STRING	The name of the video ad formats rule used to control the ad formats eligible for your inventory
Video	Video ad formats rule ID	DIMENSION	STRING	The ID of the video ad formats rule used to control the ad formats eligible for your inventory
Video	Video ad request duration value	DIMENSION	ENUM	The duration of a video ad request
Video	Video ad request duration midpoint	DIMENSION	STRING	The localized name of the midpoint of the duration of a video ad request
Video	Video ad request duration	DIMENSION	STRING	The localized name of the duration of a video ad request
Video	Ad request source value	DIMENSION	ENUM	The video ad request source enum
Video	Ad request source	DIMENSION	STRING	The localized name of the video ad request source
Video	Video ad type value	DIMENSION	ENUM	Video ad type
Video	Video ad type	DIMENSION	STRING	Video ad type localized name
Video	Video continuous play type value	DIMENSION	ENUM	The continuous play type of the video ad impression
Video	Video continuous play type	DIMENSION	STRING	Video continuous play type localized name
Video	Fallback position	DIMENSION	STRING	Fallback position of the video ad
Video	Ad break duration (seconds)	DIMENSION	INTEGER	The expected duration of the ad break in seconds for a live stream event
Video	Live stream ad break ID	DIMENSION	STRING	The ID of the ad break in a live stream event
Video	Live stream ad break	DIMENSION	STRING	The name of the ad break in a live stream event
Video	Ad break date	DIMENSION	DATE	Date of the ad break in the live stream event
Video	Ad break datetime	DIMENSION	DATETIME	The time of the ad break in a live stream event in the format of YYYY-MM-DD HH:MM:SS+Timezone
Video	Live stream ID	DIMENSION	INTEGER	The ID of the live stream event
Video	Live stream	DIMENSION	STRING	The name of the live stream event
Video	Video measurement source value	DIMENSION	ENUM	The performance of the video ad inventory broken out by source
Video	Video measurement source	DIMENSION	STRING	Video measurement source localized name
Video	Video placement value	DIMENSION	ENUM	The video placement enum as defined by ADCOM 1.0-202303
Video	Video placement	DIMENSION	STRING	The localized name of the video placement as defined by ADCOM 1.0-202303
Video	Position in pod	DIMENSION	STRING	The position in the video pod. For example 0, 1, 2, etc.
Video	Position of pod	DIMENSION	STRING	The position of the pod in the video stream. For example pre-roll, mid-roll, post-roll.
Video	Video SDK version value	DIMENSION	ENUM	The video SDK version enum
Video	Video SDK version	DIMENSION	STRING	The localized name of the video SDK version
Video	Video stitcher type value	DIMENSION	ENUM	Video stitcher type
Video	Video stitcher type	DIMENSION	STRING	Localized name of the video stitcher type
Partner management	Child network code	DIMENSION	STRING	Child Publisher Network Code
Partner management	Child network ID	DIMENSION	STRING	Child Publisher Network ID
Partner management	Child network	DIMENSION	STRING	Child Partner Network Name
Partner management	Inventory share assignment ID	DIMENSION	STRING	The ID of the inventory share assignment
Partner management	Inventory share assignment	DIMENSION	STRING	The name of the inventory share assignment
Partner management	Inventory share outcome value	DIMENSION	ENUM	The result of an inventory share
Partner management	Inventory share outcome	DIMENSION	STRING	The localized name of the result of an inventory share
Partner management	Inventory share partner ad server value	DIMENSION	ENUM	The partner ad server of the inventory share
Partner management	Inventory share partner ad server	DIMENSION	STRING	The localized name of the partner ad server
Partner management	Partner target share percent	DIMENSION	RATIO	The target share percent of the inventory share assignment
Partner management	Inventory share type value	DIMENSION	ENUM	The type of the inventory share
Partner management	Inventory share type	DIMENSION	STRING	The localized name of the inventory share type
Partner management	Partner management assignment ID	DIMENSION	INTEGER	The ID of a partner management assignment
Partner management	Partner management assignment	DIMENSION	STRING	The name of a partner management assignment
Partner management	Partner management partner ID	DIMENSION	INTEGER	The ID of a partner in a partner management assignment
Partner management	Partner management partner	DIMENSION	STRING	The name of a partner in a partner management assignment
Sponsored products	Sponsored product brand	DIMENSION	STRING	The brand of the sponsored product
Sponsored products	Sponsored product category	DIMENSION	STRING	The category of the sponsored product
Sponsored products	Sponsored product category level 1	DIMENSION	STRING	The level 1 category of the sponsored product
Sponsored products	Sponsored product category level 2	DIMENSION	STRING	The level 2 category of the sponsored product
Sponsored products	Sponsored product category level 3	DIMENSION	STRING	The level 3 category of the sponsored product
Sponsored products	Sponsored product category level 4	DIMENSION	STRING	The level 4 category of the sponsored product
Sponsored products	Sponsored product category level 5	DIMENSION	STRING	The level 5 category of the sponsored product
Sponsored products	Sponsored product GTIN	DIMENSION	STRING	The GTIN of the sponsored product
Sponsored products	Sponsored product ID	DIMENSION	STRING	The ID of the sponsored product
Sponsored products	Sponsored product inventory value	DIMENSION	ENUM	Enum value of the sponsored product inventory
Sponsored products	Sponsored product inventory	DIMENSION	STRING	The name of the sponsored product inventory
Sponsored products	Sponsored product item group ID	DIMENSION	STRING	The item group ID of the sponsored product
Sponsored products	Sponsored product merchant ID	DIMENSION	STRING	The merchant ID of the sponsored product
Sponsored products	Sponsored product title	DIMENSION	STRING	The title of the sponsored product
Sponsored products	Sponsored product update date	DIMENSION	DATE	Date when the sponsored product was last updated
Sponsored products	Sponsored product update datetime	DIMENSION	DATETIME	The update time of the sponsored product
Ad product and billing	Ad product	DIMENSION	STRING	The name of an ad product
Ad product and billing	Ad product ID	DIMENSION	STRING	The ID of an ad product
Ad product and billing	Ad product add-on ID	DIMENSION	STRING	The ID of an ad product add-on
Ad product and billing	Ad product add-on ID (all)	DIMENSION	STRING	The list of IDs of ad product add-ons
Ad product and billing	Ad product add-on	DIMENSION	STRING	The name of an ad product add-on
Ad product and billing	Ad product add-on (all)	DIMENSION	STRING	The list of names of ad product add-ons
Ad product and billing	Ad product rate card ID	DIMENSION	STRING	The ID of an ad product rate card
Ad product and billing	Ad product rate card	DIMENSION	STRING	The name of an ad product rate card
Ad product and billing	Payment profile ID	DIMENSION	STRING	The ID of the payment profile
Ad product and billing	Payment profile	DIMENSION	STRING	The name of the payment profile

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Google Ad Manager Metrics and Dimensions