Facebook Ads
Google Ads
Shopify
Google Analytics 4
Tiktok Ads
Reddit Ads
Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpot
Twitter Ads
TikTok Organic
GoHighLevel
ChatGPT AdsChatGPT Ads Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Performance | Impressions | METRIC | INTEGER | Number of times the ads were shown |
| Performance | Clicks | METRIC | INTEGER | Number of clicks on the ads |
| Performance | Amount spent | METRIC | CURRENCY | Amount spent on the ads, in the ad account currency |
| Performance | CTR | METRIC | RATIO | Click-through rate: clicks divided by impressions |
| Performance | CPC | METRIC | CURRENCY | Average cost per click: amount spent divided by clicks |
| Performance | CPM | METRIC | CURRENCY | Average cost per 1,000 impressions |
| Conversions | Conversions | METRIC | INTEGER | Campaign goal conversions credited to an ad click or impression within the selected attribution window. View-through is included only when the window has a 1-day view |
| Conversions | Click-through conversions | METRIC | INTEGER | Campaign goal conversions credited to an ad click within the click window of the selected attribution window |
| Conversions | View-through conversions | METRIC | INTEGER | Campaign goal conversions credited to an ad impression within 1 day with no qualifying click. Zero when the selected attribution window has no view window |
| Conversions | Attributed order value | METRIC | CURRENCY | Value of attributed order created (purchase) events within the selected attribution window, in the ad account currency |
| Conversions | Cost per conversion | METRIC | CURRENCY | Average cost per conversion: amount spent divided by conversions, for the selected attribution window |
| Conversions | ROAS | METRIC | RATIO | Return on ad spend: attributed order value divided by amount spent, for the selected attribution window |
| Time | Year | DIMENSION | YEAR | Calendar year, in the format 2026 |
| Time | Year month | DIMENSION | YEAR_MONTH | Year and month, in the format 2026-Sep |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Year and month number, in the format 2026-09 |
| Time | Month | DIMENSION | MONTH_NAME | Name of the month, in the format September |
| Time | Month number | DIMENSION | MONTH | Number of the month in the year, in the format 09 |
| Time | Week number (Sun-Sat) | DIMENSION | WEEK_NUMBER | Week number, with weeks starting on Sunday |
| Time | Week number (Mon-Sun) | DIMENSION | WEEK_ISO_NUMBER | ISO week number, with weeks starting on Monday |
| Time | Week start date (Sun-Sat) | DIMENSION | WEEK_START_DATE | Start date of the week, with weeks starting on Sunday |
| Time | Week start date (Mon-Sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week, with weeks starting on Monday |
| Time | Date | DIMENSION | DATE | Date in the ad account time zone. Conversions are reported on the date of the ad click or impression they are credited to |
| Account | Account name | DIMENSION | STRING | Name of the ad account |
| Account | Account ID | DIMENSION | STRING | Unique ID of the ad account |
| Account | Account currency | DIMENSION | STRING | ISO 4217 currency code of the ad account |
| Account | Account time zone | DIMENSION | STRING | Time zone of the ad account, which daily reporting is bucketed in |
| Account | Account status | DIMENSION | ENUM | Status of the ad account |
| Account | Account review status | DIMENSION | ENUM | Brand review status of the ad account |
| Account | Account review reason | DIMENSION | ENUM | Reason code for the brand review decision |
| Account | Account integrity status | DIMENSION | ENUM | Status of the ad account integrity review |
| Account | Account integrity decision | DIMENSION | ENUM | Decision of the ad account integrity review |
| Account | Account URL | DIMENSION | URL | Advertiser website of the ad account |
| Account | Account daily budget | DIMENSION | CURRENCY | Daily budget of the ad account |
| Account | Account lifetime budget | DIMENSION | CURRENCY | Lifetime budget of the ad account |
| Account | Account preview image URL | DIMENSION | IMAGE_URL | Preview image of the ad account brand |
| Campaign | Campaign name | DIMENSION | STRING | Name of the campaign |
| Campaign | Campaign ID | DIMENSION | STRING | Unique ID of the campaign |
| Campaign | Campaign description | DIMENSION | STRING | Description of the campaign |
| Campaign | Campaign status | DIMENSION | ENUM | Status of the campaign |
| Campaign | Campaign objective | DIMENSION | ENUM | Objective the campaign optimizes for |
| Campaign | Campaign bidding type | DIMENSION | ENUM | Event the campaign bids on |
| Campaign | Campaign billing event | DIMENSION | ENUM | Event the campaign is billed on |
| Campaign | Campaign mode | DIMENSION | ENUM | Whether the campaign promotes a product feed or a business agent |
| Campaign | Campaign product feed ID | DIMENSION | STRING | Product feed the campaign promotes |
| Campaign | Campaign business agent ID | DIMENSION | STRING | Business agent the campaign promotes |
| Campaign | Campaign URL parameters | DIMENSION | STRING | Query string template appended to landing page URLs |
| Campaign | Campaign target locations | DIMENSION | STRING | Locations the campaign targets |
| Campaign | Campaign excluded locations | DIMENSION | STRING | Locations the campaign excludes |
| Campaign | Campaign target platforms | DIMENSION | STRING | App and web platforms the campaign targets |
| Campaign | Campaign conversion events | DIMENSION | STRING | IDs of the conversion event settings the campaign optimizes for |
| Campaign | Campaign phone verification required | DIMENSION | BOOLEAN | Whether the advertiser must verify a phone number before the campaign serves |
| Campaign | Campaign serving issues | DIMENSION | STRING | Codes explaining why the campaign is not serving |
| Campaign | Campaign daily budget | DIMENSION | CURRENCY | Daily budget of the campaign |
| Campaign | Campaign lifetime budget | DIMENSION | CURRENCY | Lifetime budget of the campaign |
| Campaign | Campaign start date | DIMENSION | DATE | Start date of the campaign |
| Campaign | Campaign start datetime | DIMENSION | DATETIME | Date and time when the campaign starts serving |
| Campaign | Campaign end date | DIMENSION | DATE | Date when the campaign stops serving |
| Campaign | Campaign end datetime | DIMENSION | DATETIME | Date and time when the campaign stops serving |
| Campaign | Campaign created date | DIMENSION | DATE | Date when the campaign was created |
| Campaign | Campaign created datetime | DIMENSION | DATETIME | Date and time when the campaign was created |
| Campaign | Campaign updated date | DIMENSION | DATE | Date when the campaign was last updated |
| Campaign | Campaign updated datetime | DIMENSION | DATETIME | Date and time when the campaign was last updated |
| Ad group | Ad group name | DIMENSION | STRING | Name of the ad group |
| Ad group | Ad group ID | DIMENSION | STRING | Unique ID of the ad group |
| Ad group | Ad group description | DIMENSION | STRING | Description of the ad group |
| Ad group | Ad group status | DIMENSION | ENUM | Status of the ad group |
| Ad group | Ad group bidding strategy | DIMENSION | ENUM | Bidding strategy of the ad group |
| Ad group | Ad group billing event | DIMENSION | ENUM | Event the ad group is billed on |
| Ad group | Ad group max bid | DIMENSION | CURRENCY | Maximum bid of the ad group |
| Ad group | Ad group product feed ID | DIMENSION | STRING | Product feed of the ad group product set |
| Ad group | Ad group context hints | DIMENSION | STRING | Context hints that guide where the ad group serves |
| Ad group | Ad group URL parameters | DIMENSION | STRING | Query string template appended to landing page URLs |
| Ad group | Ad group phone verification required | DIMENSION | BOOLEAN | Whether the advertiser must verify a phone number before the ad group serves |
| Ad group | Ad group serving issues | DIMENSION | STRING | Codes explaining why the ad group is not serving |
| Ad group | Ad group created date | DIMENSION | DATE | Date when the ad group was created |
| Ad group | Ad group created datetime | DIMENSION | DATETIME | Date and time when the ad group was created |
| Ad group | Ad group updated date | DIMENSION | DATE | Date when the ad group was last updated |
| Ad group | Ad group updated datetime | DIMENSION | DATETIME | Date and time when the ad group was last updated |
| Ad | Ad name | DIMENSION | STRING | Name of the ad |
| Ad | Ad ID | DIMENSION | STRING | Unique ID of the ad |
| Ad | Ad status | DIMENSION | ENUM | Status of the ad |
| Ad | Ad review status | DIMENSION | ENUM | Policy review status of the ad |
| Ad | Ad review reason | DIMENSION | ENUM | Reason code for the ad policy review decision |
| Ad | Ad appeal status | DIMENSION | ENUM | Status of the appeal against the ad review decision |
| Ad | Ad creative type | DIMENSION | ENUM | Format of the ad creative |
| Ad | Ad title | DIMENSION | STRING | Headline of the ad creative |
| Ad | Ad body | DIMENSION | STRING | Body text of the ad creative |
| Ad | Ad price | DIMENSION | STRING | Price text shown on the ad creative |
| Ad | Ad target URL | DIMENSION | URL | Landing page the ad links to |
| Ad | Ad image URL | DIMENSION | IMAGE_URL | Image shown on the ad creative |
| Ad | Ad URL parameters | DIMENSION | STRING | Query string template appended to landing page URLs |
| Ad | Ad phone verification required | DIMENSION | BOOLEAN | Whether the advertiser must verify a phone number before the ad serves |
| Ad | Ad serving issues | DIMENSION | STRING | Codes explaining why the ad is not serving |
| Ad | Ad created date | DIMENSION | DATE | Date when the ad was created |
| Ad | Ad created datetime | DIMENSION | DATETIME | Date and time when the ad was created |
| Ad | Ad updated date | DIMENSION | DATE | Date when the ad was last updated |
| Ad | Ad updated datetime | DIMENSION | DATETIME | Date and time when the ad was last updated |
| Country | Country | DIMENSION | COUNTRY | Country the ad was shown in |
| Device | Device type | DIMENSION | ENUM | Type of device the ad was shown on |
| Platform | Platform | DIMENSION | ENUM | App or web platform the ad was shown on |
| Product | Product title | DIMENSION | STRING | Title of the product feed item |
| Product | Product item ID | DIMENSION | STRING | ID of the item within its product feed |
| Product | Product feed ID | DIMENSION | STRING | ID of the product feed the item belongs to |
| Product | Product description | DIMENSION | STRING | Description of the product feed item |
| Product | Product body | DIMENSION | STRING | Body text of the product feed item |
| Product | Product brand | DIMENSION | STRING | Brand of the product feed item |
| Product | Product seller name | DIMENSION | STRING | Seller of the product feed item |
| Product | Product price | DIMENSION | STRING | Price of the product feed item as listed in the feed |
| Product | Product availability | DIMENSION | ENUM | Availability of the product feed item |
| Product | Product target URL | DIMENSION | URL | Landing page of the product feed item |
| Product | Product image URL | DIMENSION | IMAGE_URL | Image of the product feed item |
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