Facebook Ads
Google Ads
Shopify
Google Analytics 4
Tiktok Ads
Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpot
Twitter AdsSnapchat Ads Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Performance | Impressions | METRIC | INTEGER | The amount of impressions for an ad |
| Performance | Unique impressions | METRIC | INTEGER | The amount of unique impressions |
| Performance | Paid impressions | METRIC | INTEGER | The amount of paid impressions for the ad |
| Performance | Swipes | METRIC | INTEGER | Swipe up count |
| Performance | Amount Spent | METRIC | MICRO_CURRENCY | The amount spent on the ad. |
| Engagements | Screen time | METRIC | SECONDS | Total time spent on top Snap Ad |
| Engagements | First quartile views | METRIC | INTEGER | Video Views to 25% |
| Engagements | Second quartile views | METRIC | INTEGER | Video Views to 50% |
| Engagements | Third quartile views | METRIC | INTEGER | Video Views to 75% |
| Engagements | View completions | METRIC | INTEGER | Video Views to ~100% |
| Engagements | Video views | METRIC | INTEGER | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| Engagements | Video views 15 seconds | METRIC | INTEGER | The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe up action on the ad |
| Spend | eCPM | METRIC | FLOAT | The effective cost per thousand impressions |
| Spend | eCPV | METRIC | FLOAT | The effective cost per video view |
| Delivery | Reach | METRIC | INTEGER | The number of unique Snapchatters who viewed your Lens ad, either by receiving a Paid or Earned Impression. |
| Delivery | Frequency | METRIC | FLOAT | The average amount of impressions per user reached |
| Attachments | Attachment frequency | METRIC | INTEGER | The average amount of impressions per user reached for the attachment |
| Attachments | Swipe up rate | METRIC | FLOAT | The percent of impressions that Swiped-Up |
| Attachments | eCPSU | METRIC | FLOAT | The effective cost for a swipe-up |
| Attachments | Attachment avg. view | METRIC | SECONDS | The average view time in seconds for the attachment |
| Attachments | Attachment total view time | METRIC | SECONDS | The total view time in seconds for the attachment |
| Attachments | Attachment impressions | METRIC | INTEGER | The amount of impressions for the attachment |
| Attachments | Attachment uniques | METRIC | INTEGER | The average amount of unique impressions for the attachment |
| App Installs | Total app installs | METRIC | INTEGER | The total amount of app installs |
| App Installs | Android installs | METRIC | INTEGER | The amount of installs on the Android platform |
| App Installs | iOS installs | METRIC | INTEGER | The amount of installs on the iOS platform |
| App Installs | eCPI | METRIC | FLOAT | The effective cost per app install |
| App Installs | Application install rate | METRIC | FLOAT | The rate of app installs of all impressions |
| Long Form Video | 25% attachment quartile | METRIC | INTEGER | The amount of long form videos views to 25% completion |
| Long Form Video | 50% attachment quartile | METRIC | INTEGER | The amount of long form videos views to 50% completion |
| Long Form Video | 75% attachment quartile | METRIC | INTEGER | The amount of long form videos views to 75% completion |
| Long Form Video | Attachment completions | METRIC | INTEGER | The amount of long form videos views to completion |
| Long Form Video | Attachment video views | METRIC | INTEGER | The amount of long form video views viewed for at least 10 seconds or 97% of the video duration |
| Long Form Video | Cost per long form video view | METRIC | FLOAT | The cost per long form video view |
| Camera | Camera saves | METRIC | INTEGER | The amount of saves for a camera ad |
| Camera | Camera shares | METRIC | INTEGER | The amount of shares for a camera ad |
| Camera | Earned impressions | METRIC | INTEGER | Earned impressions for the camera ad |
| Camera | Camera save rate | METRIC | FLOAT | The save rate for the camera ad |
| Camera | Camera share rate | METRIC | FLOAT | The share rate for the camera ad |
| Camera | eCPS | METRIC | FLOAT | The effective cost per share for the camera ad |
| Story Ads | Story opens | METRIC | INTEGER | The amount of opens for the story ad |
| Story Ads | Cost per story open | METRIC | FLOAT | The cost per open for the story ad |
| Story Ads | Story open rate | METRIC | FLOAT | The open rate for the story ad |
| Story Ads | Story completes | METRIC | INTEGER | The amount of completes for the story ad |
| Story Ads | Story complete rate | METRIC | FLOAT | The complete rate for the story ad |
| Leads | Leads | METRIC | INTEGER | Total number of users that fill out submit Lead Form attachments |
| Leads | Cost per lead | METRIC | CURRENCY | Cost per Lead Form submissions |
| Conversion | Purchase ROAS | METRIC | CURRENCY | Purchase Return on Ad spend |
| Conversion | Purchases value | METRIC | MICRO_CURRENCY | The total value of purchases |
| Conversion | Purchases value swipe up | METRIC | INTEGER | The total value of purchases attributed to swipe-ups |
| Conversion | Purchases value view | METRIC | INTEGER | The total value of purchases attributed to view |
| Conversion | Purchases | METRIC | INTEGER | The amount of purchases |
| Conversion | Achievement unlocked | METRIC | INTEGER | The number of achievements unlocked |
| Conversion | Achievement unlocked swipe ups | METRIC | INTEGER | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to swipe-ups |
| Conversion | Achievement unlocked views | METRIC | INTEGER | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to views |
| Conversion | Achievement unlocked value | METRIC | INTEGER | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events value |
| Conversion | Cost per achievement unlocked | METRIC | FLOAT | Cost per achievement unlocked conversion |
| Conversion | Purchases swipe up | METRIC | INTEGER | The amount of purchases attributed to swipe-ups |
| Conversion | Purchases view | METRIC | INTEGER | The amount of purchases attributed to view |
| Conversion | Cost per purchase | METRIC | INTEGER | The cost per purchase |
| Conversion | Conversion save | METRIC | INTEGER | The amount of saves |
| Conversion | Save swipe up | METRIC | INTEGER | The amount of saves attributed to swipe-ups |
| Conversion | Save view | METRIC | INTEGER | The amount of saves attributed to view |
| Conversion | Cost per save | METRIC | FLOAT | The cost per save |
| Conversion | Conversion app opens | METRIC | INTEGER | The amount of app opens |
| Conversion | App opens swipe up | METRIC | INTEGER | The amount of app opens attributed to swipe-ups |
| Conversion | App opens view | METRIC | INTEGER | The amount of app opens attributed to view |
| Conversion | Conversion add billing | METRIC | INTEGER | The amount of billing adds |
| Conversion | Add billing swipe up | METRIC | INTEGER | The amount of billing adds attributed to swipe-ups |
| Conversion | Add billing view | METRIC | INTEGER | The amount of billing adds attributed to view |
| Conversion | Cost per add billing | METRIC | INTEGER | The cost per add billing |
| Conversion | Add to cart | METRIC | INTEGER | The amount of adds to cart |
| Conversion | Add to cart swipe up | METRIC | INTEGER | The amount of adds to cart attributed to swipe-ups |
| Conversion | Add to cart view | METRIC | INTEGER | The amount of adds to cart attributed to view |
| Conversion | Cost per add to cart | METRIC | FLOAT | The cost per add to cart |
| Conversion | Conversion level completes | METRIC | INTEGER | The amount of level completes |
| Conversion | Level complete swipe up | METRIC | INTEGER | The amount of level completes attributed to swipe-ups |
| Conversion | Level complete view | METRIC | INTEGER | The amount of level completes attributed to view |
| Conversion | Conversion page views | METRIC | INTEGER | The amount of page views |
| Conversion | Page views swipe up | METRIC | INTEGER | The amount of page views attributed to swipe-ups |
| Conversion | Page views view | METRIC | INTEGER | The amount of page views attributed to view |
| Conversion | Cost per page view | METRIC | FLOAT | The cost per page view |
| Conversion | Conversion searches | METRIC | INTEGER | The amount of searches |
| Conversion | Searches swipe up | METRIC | INTEGER | The amount of searches attributed to swipe-ups |
| Conversion | Searches view | METRIC | INTEGER | The amount of searces attributed to view |
| Conversion | Cost per search | METRIC | FLOAT | The cost per search |
| Conversion | Sign ups | METRIC | INTEGER | The amount of sign-ups |
| Conversion | Sign ups swipe up | METRIC | INTEGER | The amount of sign-ups attributed to swipe-ups |
| Conversion | Sign ups view | METRIC | INTEGER | The amount of sign-ups attributed to view |
| Conversion | Cost per sign up | METRIC | FLOAT | The cost per sign up |
| Conversion | Conversion view content | METRIC | INTEGER | The amount of content views |
| Conversion | Content views swipe up | METRIC | INTEGER | The amount of content views attributed to swipe-ups |
| Conversion | Content views view | METRIC | INTEGER | The amount of content views attributed to view |
| Conversion | Cost per content view | METRIC | FLOAT | The cost per content view |
| Conversion | Conversion start checkout | METRIC | INTEGER | The amount of started checkouts |
| Conversion | Started checkouts swipe up | METRIC | INTEGER | The amount of started checkouts attributed to swipe-ups |
| Conversion | Started checkouts view | METRIC | INTEGER | The amount of started checkouts attributed to view |
| Conversion | Cost per start checkout | METRIC | FLOAT | The cost per start checkout |
| Conversion | Custom event 1 | METRIC | INTEGER | The amount of CUSTOM_EVENT_1 conversions |
| Conversion | Custom event 1 swipe ups | METRIC | INTEGER | The amount of CUSTOM_EVENT_1 conversions attributed to swipe-ups |
| Conversion | Custom event 1 views | METRIC | INTEGER | The amount of CUSTOM_EVENT_1 conversions attributed to views |
| Conversion | Cost per custom event 1 | METRIC | FLOAT | Cost per CUSTOM_EVENT_1 conversion |
| Conversion | Custom event 2 | METRIC | INTEGER | The amount of CUSTOM_EVENT_2 conversions |
| Conversion | Custom event 2 | METRIC | INTEGER | The amount of CUSTOM_EVENT_2 conversions attributed to swipe-ups |
| Conversion | Custom event 2 | METRIC | INTEGER | The amount of CUSTOM_EVENT_2 conversions attributed to views |
| Conversion | Cost per custom event 2 | METRIC | FLOAT | Cost per CUSTOM_EVENT_2 conversion |
| Conversion | Custom event 3 | METRIC | INTEGER | The amount of CUSTOM_EVENT_3 conversions |
| Conversion | Custom event 3 swipe ups | METRIC | INTEGER | The amount of CUSTOM_EVENT_3 conversions attributed to swipe-ups |
| Conversion | Custom event 3 | METRIC | INTEGER | The amount of CUSTOM_EVENT_3 conversions attributed to views |
| Conversion | Cost per custom event 3 | METRIC | FLOAT | Cost per CUSTOM_EVENT_3 conversion |
| Conversion | Custom event 4 | METRIC | INTEGER | The amount of CUSTOM_EVENT_4 conversions |
| Conversion | Custom event 4 swipe ups | METRIC | INTEGER | The amount of CUSTOM_EVENT_4 conversions attributed to swipe-ups |
| Conversion | Custom event 4 views | METRIC | INTEGER | The amount of CUSTOM_EVENT_4 conversions attributed to views |
| Conversion | Cost per custom event 4 | METRIC | FLOAT | Cost per CUSTOM_EVENT_4 conversion |
| Conversion | Custom event 5 | METRIC | INTEGER | The amount of CUSTOM_EVENT_5 conversions |
| Conversion | Custom event 5 swipe ups | METRIC | INTEGER | The amount of CUSTOM_EVENT_5 conversions attributed to swipe-ups |
| Conversion | Custom event 5 views | METRIC | INTEGER | The amount of CUSTOM_EVENT_5 conversions attributed to views |
| Conversion | Cost per custom event 5 | METRIC | FLOAT | Cost per CUSTOM_EVENT_5 conversion |
| Conversion | Subscribes | METRIC | INTEGER | # of attributed SUBSCRIBE conversion events |
| Conversion | Subscribes swipe ups | METRIC | INTEGER | # of attributed SUBSCRIBE conversion events attributed to swipe-ups |
| Conversion | Subscribes views | METRIC | INTEGER | # of attributed SUBSCRIBE conversion events attributed to views |
| Conversion | Subscribes value | METRIC | INTEGER | # of attributed SUBSCRIBE conversion events value |
| Conversion | Cost per subscribe conversion | METRIC | FLOAT | Cost per subscribe conversion |
| Conversion | Ad clicks | METRIC | INTEGER | # of attributed CONVERSION_AD_CLICK conversion events |
| Conversion | Ad clicks swipe ups | METRIC | INTEGER | # of attributed CONVERSION_AD_CLICK conversion events attributed to swipe-ups |
| Conversion | Ad clicks views | METRIC | INTEGER | # of attributed CONVERSION_AD_CLICK conversion events attributed to views |
| Conversion | Ad clicks value | METRIC | INTEGER | # of attributed CONVERSION_AD_CLICK conversion events value |
| Conversion | Cost per ad click | METRIC | FLOAT | Cost per ad click conversion |
| Conversion | Ad views | METRIC | INTEGER | # of attributed CONVERSION_AD_VIEW conversion events |
| Conversion | Ad views swipe ups | METRIC | INTEGER | # of attributed CONVERSION_AD_VIEW conversion events attributed to swipe-ups |
| Conversion | Ad views views | METRIC | INTEGER | # of attributed CONVERSION_AD_VIEW conversion events attributed to views |
| Conversion | Ad views value | METRIC | INTEGER | # of attributed CONVERSION_AD_VIEW conversion events value |
| Conversion | Cost per ad view | METRIC | FLOAT | Cost per ad view conversion |
| Conversion | Completed tutorials | METRIC | INTEGER | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events |
| Conversion | Completed tutorials swipe ups | METRIC | INTEGER | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to swipe-ups |
| Conversion | Completed tutorials views | METRIC | INTEGER | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to views |
| Conversion | Completed tutorials value | METRIC | INTEGER | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events value |
| Conversion | Cost per completed tutorial | METRIC | FLOAT | Cost per completed tutorial |
| Conversion | Invites sent | METRIC | INTEGER | # of attributed CONVERSION_INVITE conversion events |
| Conversion | Invites sent swipe ups | METRIC | INTEGER | # of attributed CONVERSION_INVITE conversion events attributed to swipe-ups |
| Conversion | Invites sent views | METRIC | INTEGER | # of attributed CONVERSION_INVITE conversion events attributed to views |
| Conversion | Invites sent value | METRIC | INTEGER | # of attributed CONVERSION_INVITE conversion events value |
| Conversion | Cost per invites sent | METRIC | FLOAT | Cost per invites sent conversion |
| Conversion | Conversion login | METRIC | INTEGER | # of attributed CONVERSION_LOGIN conversion events |
| Conversion | Logins swipe ups | METRIC | INTEGER | # of attributed CONVERSION_LOGIN conversion events attributed to swipe-ups |
| Conversion | Logins views | METRIC | INTEGER | # of attributed CONVERSION_LOGIN conversion events attributed to views |
| Conversion | Logins value | METRIC | INTEGER | # of attributed CONVERSION_LOGIN conversion events value |
| Conversion | Cost per login | METRIC | FLOAT | Cost per login conversion |
| Conversion | Conversion share | METRIC | INTEGER | # of attributed CONVERSION_SHARE conversion events |
| Conversion | Shares swipe ups | METRIC | INTEGER | # of attributed CONVERSION_SHARE conversion events attributed to swipe-ups |
| Conversion | Shares views | METRIC | INTEGER | # of attributed CONVERSION_SHARE conversion events attributed to views |
| Conversion | Shares value | METRIC | INTEGER | # of attributed CONVERSION_SHARE conversion events value |
| Conversion | Cost per share | METRIC | FLOAT | Cost per share conversion |
| Conversion | Conversion reserve | METRIC | INTEGER | # of attributed CONVERSION_RESERVE conversion events |
| Conversion | Reservations swipe ups | METRIC | INTEGER | # of attributed CONVERSION_RESERVE conversion events attributed to swipe-ups |
| Conversion | Reservations views | METRIC | INTEGER | # of attributed CONVERSION_RESERVE conversion events attributed to views |
| Conversion | Reservations value | METRIC | INTEGER | # of attributed CONVERSION_RESERVE conversion events value |
| Conversion | Cost per reservation | METRIC | FLOAT | Cost per reservation conversion |
| Conversion | Adds to wishlist | METRIC | INTEGER | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events |
| Conversion | Adds to wishlist swipe ups | METRIC | INTEGER | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to swipe-ups |
| Conversion | Adds to wishlist views | METRIC | INTEGER | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to views |
| Conversion | Adds to wishlist value | METRIC | INTEGER | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events value |
| Conversion | Cost per add to wishlist | METRIC | FLOAT | Cost per add to wishlist conversion |
| Conversion | Credits spent | METRIC | INTEGER | # of attributed CONVERSION_SPEND_CREDITS conversion events |
| Conversion | Credits spent swipe ups | METRIC | INTEGER | # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to swipe-ups |
| Conversion | Credits spent views | METRIC | INTEGER | # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to views |
| Conversion | Credits spent value | METRIC | INTEGER | # of attributed CONVERSION_SPEND_CREDITS conversion events value |
| Conversion | Cost per credit spent | METRIC | FLOAT | Cost per credit spent conversion |
| Conversion | Rates submitted | METRIC | INTEGER | # of attributed CONVERSION_RATE conversion events |
| Conversion | Rates submitted swipe ups | METRIC | INTEGER | # of attributed CONVERSION_RATE conversion events attributed to swipe-ups |
| Conversion | Rates submitted views | METRIC | INTEGER | # of attributed CONVERSION_RATE conversion events attributed to views |
| Conversion | Rates submitted value | METRIC | INTEGER | # of attributed CONVERSION_RATE conversion events value |
| Conversion | Cost per rate submitted conversion | METRIC | FLOAT | Cost per rate submitted conversion |
| Conversion | Trial starts | METRIC | INTEGER | # of attributed CONVERSION_START_TRIAL conversion events |
| Conversion | Trial starts swipe ups | METRIC | INTEGER | # of attributed CONVERSION_START_TRIAL conversion events attributed to swipe-ups |
| Conversion | Trial starts views | METRIC | INTEGER | # of attributed CONVERSION_START_TRIAL conversion events attributed to views |
| Conversion | Trial starts value | METRIC | INTEGER | # of attributed CONVERSION_START_TRIAL conversion events value |
| Conversion | Cost per trial start | METRIC | FLOAT | Cost per trial start conversion |
| Conversion | Lists viewed | METRIC | INTEGER | # of attributed LIST_VIEW conversion events |
| Conversion | Lists viewed swipe ups | METRIC | INTEGER | # of attributed LIST_VIEW conversion events attributed to swipe-ups |
| Conversion | Lists viewed views | METRIC | INTEGER | # of attributed LIST_VIEW conversion events attributed to views |
| Conversion | Lists viewed value | METRIC | INTEGER | # of attributed LIST_VIEW conversion events value |
| Conversion | Store visits | METRIC | INTEGER | # of attributed VISIT conversion events |
| Conversion | Store visits swipe ups | METRIC | INTEGER | # of attributed VISIT conversion events attributed to swipe-ups |
| Conversion | Store visits views | METRIC | INTEGER | # of attributed VISIT conversion events attributed to views |
| Conversion | Store visits value | METRIC | INTEGER | # of attributed VISIT conversion events value |
| Time | Year | DIMENSION | YEAR | Year in the format 2022 |
| Time | Year month | DIMENSION | YEARMONTH | Year & Month in the format 2022-Nov |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Year & Month in the format 2022-09 |
| Time | Month | DIMENSION | MONTHNAME | You will get one result set for each calendar month in the given period. |
| Time | Month number | DIMENSION | MONTH | You will get one result set for each calendar month in the given period. |
| Time | Week number(sun-sat) | DIMENSION | WEEK_NUMBER | Week number. You will get one result set for every 7 Days in the given period |
| Time | Week number(mon-sun) | DIMENSION | WEEK_ISO_NUMBER | ISO week number, where each week starts on Monday. |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week. |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week. |
| Time | Date | DIMENSION | DATE | You will get one result set for each day in the given period |
| Time | Hour | DIMENSION | HOUR | Hour based on the time zone of the advertising account. |
| Ad Accounts | Ad account name | DIMENSION | STRING | The name of the ad account |
| Ad Accounts | Ad account ID | DIMENSION | STRING | The unique identifier of the ad account |
| Ad Accounts | Ad account currency | DIMENSION | STRING | The currency of the ad account |
| Ad Accounts | Ad account type | DIMENSION | STRING | The type of the ad account |
| Ad Accounts | Ad account status | DIMENSION | STRING | The status of the ad account |
| Ad Accounts | Ad account organization ID | DIMENSION | STRING | The unique identifier of the organization of the ad account |
| Ad Accounts | Ad account timezone | DIMENSION | STRING | The timezone of the ad account |
| Campaign | Campaign name | DIMENSION | STRING | The name of the campaign |
| Campaign | Campaign ID | DIMENSION | STRING | The unique identifier of the campaign |
| Campaign | Campaign status | DIMENSION | STRING | The status of the campaign |
| Campaign | Campaign start date | DIMENSION | DATE | The date when the campaign started |
| Campaign | Campaign end date | DIMENSION | DATE | The date when the campaign ended |
| Campaign | Campaign start datetime | DIMENSION | DATETIME | The date and time when the campaign started |
| Campaign | Campaign end datetime | DIMENSION | DATETIME | The date when when the campaign ended |
| Campaign | Campaign created date | DIMENSION | DATE | The date when the campaign was created. |
| Campaign | Campaign updated date | DIMENSION | DATE | The date when the campaign was last updated. |
| Campaign | Campaign created datetime | DIMENSION | DATETIME | The date and time when the campaign was created. |
| Campaign | Campaign updated datetime | DIMENSION | DATETIME | The date and time when the campaign was last updated. |
| Campaign | Campaign objective | DIMENSION | STRING | The objective of the Campaign |
| Ad Squad | Ad squad name | DIMENSION | STRING | The name of the ad squad. |
| Ad Squad | Ad squad ID | DIMENSION | STRING | The unique identifier of the ad squad |
| Ad Squad | Ad squad status | DIMENSION | STRING | The current status of the ad squad. |
| Ad Squad | Ad squad start date | DIMENSION | DATE | The date when the squad started. |
| Ad Squad | Ad squad end date | DIMENSION | DATE | The date when the squad ended. |
| Ad Squad | Ad squad start datetime | DIMENSION | DATETIME | The date and time when the ad squad started. |
| Ad Squad | Ad squad end datetime | DIMENSION | DATETIME | The date and time when the ad squad ended. |
| Ad Squad | Ad squad created date | DIMENSION | DATE | The date when the ad squad was created |
| Ad Squad | Ad squad updated date | DIMENSION | DATE | The date when the ad squad was last updated. |
| Ad Squad | Ad squad created datetime | DIMENSION | DATETIME | The date and time when the ad squad was created. |
| Ad Squad | Ad squad updated datetime | DIMENSION | DATETIME | The date and time when the ad squad was last updated. |
| Ad Squad | Ad squad type | DIMENSION | STRING | The type of the ad squad. |
| Ad Squad | Ad squad placement | DIMENSION | STRING | The placement of the ad squad. |
| Ad Squad | Ad squad event | DIMENSION | STRING | The billing event of the ad squad |
| Ad Squad | Ad squad daily budget | DIMENSION | STRING | The daily budget of the ad squad. |
| Ad Squad | Ad squad optimization goal | DIMENSION | STRING | The optimization goal of the ad squad. |
| Ad | Ad name | DIMENSION | STRING | The name of the ad |
| Ad | Ad ID | DIMENSION | STRING | The unique identifier of the ad |
| Ad | Ad status | DIMENSION | STRING | The status of the ad |
| Ad | Ad created date | DIMENSION | DATE | The date when the ad was created. |
| Ad | Ad updated date | DIMENSION | DATE | The date when the ad was last updated. |
| Ad | Ad created datetime | DIMENSION | DATETIME | The date and time when the ad was created. |
| Ad | Ad updated datetime | DIMENSION | DATETIME | The date and time when the ad was last updated. |
| Ad | Ad review status | DIMENSION | STRING | The review status of the ad |
| Ad | Ad type | DIMENSION | STRING | The type of the ad |
| Creative | Creative name | DIMENSION | STRING | The name of the creative |
| Creative | Creative ID | DIMENSION | STRING | The unique identifier of the creative |
| Creative | Creative type | DIMENSION | STRING | The type of the creative |
| Creative | Creative packaging status | DIMENSION | STRING | Packaging status of the creative |
| Creative | Creative review | DIMENSION | STRING | The review status of the creative |
| Creative | Creative is shareable | DIMENSION | STRING | Whether or not the creative is shareable |
| Creative | Position of cropped ad creative | DIMENSION | STRING | Creative top Snap crop position |
| Creative | Creative web view URL | DIMENSION | URL | Web view URL of ad creative |
| Country | Country code | DIMENSION | COUNTRY_CODE | The country code of the requested insights |
| Country | Country | DIMENSION | COUNTRY | The country of the requested insights |
| Region | Region code | DIMENSION | REGION_CODE | The region of the requested insights |
| DMA | DMA code | DIMENSION | STRING | The DMA code of the requested insights |
| Demographic | Gender | DIMENSION | STRING | The gender group of the ad insights |
| Demographic | Age group | DIMENSION | STRING | The age group of the ad insights |
| Device OS | Operating system | DIMENSION | STRING | The operating system of the requested insights |
| Device Make | Device Make | DIMENSION | STRING | The make of the device for the requested insights |