Facebook Ads
Google Ads
Shopify
Google Analytics 4
Tiktok Ads
Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpot
Twitter AdsTwitter Ads Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Performance | Amount spent | METRIC | MICRO_CURRENCY | The estimated total amount of money you've spent on your campaign, ad set or ad |
| Performance | Clicks | METRIC | INTEGER | The number of clicks |
| Performance | Likes | METRIC | INTEGER | The number of people who liked your ad by clicking the heart button |
| Performance | Impressions | METRIC | INTEGER | The amount of impressions for an ad |
| Performance | CTR | METRIC | RATIO | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) |
| Performance | Tweets posted | METRIC | INTEGER | Total number of tweets posted, including quote tweets and tweets created with conversational cards |
| Performance | Retweets | METRIC | INTEGER | The number of people that retweeted your ad by clicking the retweet button |
| Performance | Follows | METRIC | INTEGER | Total number of followers generated from your tweet |
| Performance | Unfollows | METRIC | INTEGER | The number of unfollows |
| Performance | CPC | METRIC | CURRENCY | The average amount of money you have spent on a click |
| Performance | CPM | METRIC | CURRENCY | The average amount of money you have spent per 1,000 impressions |
| Performance | Cost per app clicks | METRIC | CURRENCY | Total spend divided by the number of app clicks, including earned |
| Clicks (more) | App clicks | METRIC | INTEGER | Total number of clicks to install or open your app. This includes earned clicks that you're not billed for |
| Clicks (more) | App clicks rate | METRIC | RATIO | Total number of app clicks divided by impressions |
| Clicks (more) | URL clicks | METRIC | INTEGER | This is the number of ad expansions divided by the number of times your ad is shown |
| Engagements | Engagements | METRIC | INTEGER | Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for |
| Engagements | Engagement rate | METRIC | RATIO | Tweet engagements divided by impressions. This helps you understand the rate of engagements with your ad |
| Engagements | Card engagements | METRIC | FLOAT | Total number of card engagements |
| Time | Year | DIMENSION | YEAR | Group results by year |
| Time | Year month | DIMENSION | YEARMONTH | Group results by Year and month, e.g., 2023-Jan |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Group results by Year and month number, e.g., 2023-01 |
| Time | Month | DIMENSION | MONTH_NAME | Group results by Month of the year, e.g., January |
| Time | Month number | DIMENSION | MONTH | Group results by Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd |
| Time | Week number(sun - sat) | DIMENSION | WEEK_NUMBER | Group results by Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week. Formatted as yyyy-MM-dd. Week starts on Monday |
| Time | Week number(mon - sun) | DIMENSION | WEEK_ISO_NUMBER | Group results by Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the week. Formatted as yyyy-MM-dd. Week starts on Monday |
| Time | Date | DIMENSION | DATE | Group results by Date |
| Account | Account name | DIMENSION | STRING | The ad account name |
| Account | Account ID | DIMENSION | STRING | The unique ID for the ad account |
| Account | Account timezone | DIMENSION | STRING | The timezone of the ad account |
| Campaign | Campaign name | DIMENSION | STRING | The name of the campaign |
| Campaign | Campaign ID | DIMENSION | STRING | The unique ID for each campaign |
| Campaign | Campaign status | DIMENSION | STRING | The campaign status, with possible values ACTIVE, DRAFT, or PAUSED |
| Campaign | Campaign created date | DIMENSION | DATETIME | The date at which the campaign was created |
| Campaign | Campaign updated date | DIMENSION | DATE | The date at which the campaign was updated |
| Campaign | Campaign currency | DIMENSION | STRING | The currency used for all spend-related metrics and billing |
| Campaign | Campaign standard delivery | DIMENSION | BOOLEAN | Group results by campaign created date |
| Campaign | Campaign total budget | DIMENSION | MICRO_CURRENCY | The maximum amount you're willing to spend on each campaign for the duration of the campaign |
| Campaign | Campaign daily budget | DIMENSION | MICRO_CURRENCY | The maximum amount you're willing to spend on each campaign on average per day |
| Campaign | Campaign budget optimization | DIMENSION | STRING | Type of the campaign budget optimization. Possible values - CAMPAIGN and LINE_ITEM |
| Ad Group | Ad group name | DIMENSION | STRING | The name of the Ad group |
| Ad Group | Ad group ID | DIMENSION | STRING | The ID of the Ad group |
| Ad Group | Ad group status | DIMENSION | STRING | The ad group status, with possible values ACTIVE, DRAFT, or PAUSED |
| Ad Group | Ad group start date | DIMENSION | DATE | The date at which the ad group started |
| Ad Group | Ad group end date | DIMENSION | DATE | The date at which the ad group ended |
| Ad Group | Ad group created date | DIMENSION | DATETIME | The date at which the ad group created |
| Ad Group | Ad group updated date | DIMENSION | DATETIME | The date at which the ad group updated |
| Ad Group | Ad group objective | DIMENSION | STRING | The objective of the Ad group |
| Ad Group | Ad group goal | DIMENSION | STRING | The optimization setting used for this ad group |
| Ad Group | Ad group product type | DIMENSION | STRING | The product type of the ad group |
| Ad Group | Ad group bid amount | DIMENSION | MICRO_CURRENCY | The product type of the ad group |
| Ad Group | Ad group total budget | DIMENSION | MICRO_CURRENCY | The maximum amount you are willing to spend on the ad group, for the duration of the ad group flight length. Formerly called line item total budget |
| Ad Group | Ad group advertiser domain | DIMENSION | STRING | The domain of the advertiser |
| Ad Group | Primary web event tag | DIMENSION | STRING | The domain of the advertiser |
| Ad | Ad ID | DIMENSION | STRING | The ID of the Ad |
| Ad | Tweet ID | DIMENSION | STRING | The ID of the tweet |
| Ad | Ad status | DIMENSION | STRING | The status of the ad |
| Ad | Ad created date | DIMENSION | DATETIME | The ad created date |