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Twitter AdsInstagram Insights Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Account Lifetime | Profile followers | METRIC | INTEGER | Total number of Instagram users following the user |
| Account Lifetime | Profile follows | METRIC | INTEGER | Total number of Instagram users the user follows |
| Account Lifetime | Profile media | METRIC | INTEGER | Total number of IG Media published on the user |
| Account Insights | Profile views | METRIC | INTEGER | Total number of users that have viewed this profile within the specified period |
| Account Insights | New followers count | METRIC | INTEGER | Total number of new followers each day within the specified range. Returns a maximum of 30 days worth of data. Not available on IG Users with fewer than 100 followers |
| Account Insights | Profile impressions | METRIC | INTEGER | Total number of times this profile has been seen within the specified period |
| Account Insights | Profile reach | METRIC | INTEGER | Total number of unique users that have seen this profile within the specified period. NOTE: When reach is split by month, reach will display last 28 days of month |
| Account Insights | Profile engaged users | METRIC | INTEGER | The number of accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos and live videos. Interactions can include actions such as likes, saves, comments, shares or replies within the specified period |
| Account Insights | Likes | METRIC | INTEGER | The number of likes on your posts, reels, and videos during a period of time. |
| Account Insights | Comments | METRIC | INTEGER | The number of comments on your posts, reels, videos and live videos during a period of time. |
| Account Insights | Saves | METRIC | INTEGER | The number of saves of your posts, reels, and videos during a period of time. |
| Account Insights | Shares | METRIC | INTEGER | The number of shares of your posts, stories, reels, videos and live videos during a period of time. |
| Account Insights | Replies | METRIC | INTEGER | The number of replies you received from your story, including text replies and quick reaction replies during a period of time. |
| Account Insights | Profile growth | METRIC | INTEGER | The difference between the number of accounts that followed you and the number of accounts that unfollowed you or left Instagram during the selected time period. |
| Account Insights | Profile followers count | METRIC | INTEGER | The number of accounts that followed you in the selected time period. |
| Account Insights | Profile unfollowers count | METRIC | INTEGER | The number of accounts that unfollowed you or left Instagram in the selected time period. |
| Account Insights | Email contacts | METRIC | INTEGER | Total number of taps on the email link in the IG User's profile. |
| Account Insights | Phone call clicks | METRIC | INTEGER | Total number of taps on the call link in this profile within the specified period |
| Account Insights | Text message clicks | METRIC | INTEGER | Total number of taps on the text message link in this profile within the specified period |
| Account Insights | Get directions clicks | METRIC | INTEGER | Total number of taps on the directions link in this profile within the specified period |
| Account Insights | Website clicks | METRIC | INTEGER | Total number of taps on the website link in this profile within the specified period |
| Photo & Video | No of comments | METRIC | INTEGER | Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments. |
| Photo & Video | No of likes | METRIC | INTEGER | Count of likes on the media, including replies on comments. |
| Photo & Video | Engagement | METRIC | INTEGER | Total number of likes and comments on the media object |
| Photo & Video | Media impressions | METRIC | INTEGER | Total number of impressions of the media object |
| Photo & Video | Media reach | METRIC | INTEGER | Total reach of the media object |
| Photo & Video | Unique saves | METRIC | INTEGER | Total number of unique users that have saved the media object |
| Photo & Video | Shares | METRIC | INTEGER | The number of shares of the media object |
| Video | Video views | METRIC | INTEGER | Total number of times the video has been seen. Returns 0 for videos in carousel albums |
| Reels | Reel plays | METRIC | INTEGER | Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays |
| Reels | Reel shares | METRIC | INTEGER | Number of shares of the reel |
| Reels | Total reel interactions | METRIC | INTEGER | Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments |
| Carousel (deprecated) | Carousel album engagement (deprecated) | METRIC | INTEGER | Total number of likes and comments on the carousel album |
| Carousel (deprecated) | Carousel album impressions (deprecated) | METRIC | INTEGER | Total number of times the carousel album has been seen |
| Carousel (deprecated) | Carousel album reach (deprecated) | METRIC | INTEGER | Total number of unique users that have seen the carousel album |
| Carousel (deprecated) | Carousel album saved (deprecated) | METRIC | INTEGER | Total number of unique users that have saved the carousel album |
| Story (Avail. For Last 24 H) | Story exits | METRIC | INTEGER | Number of times someone exited the story |
| Story (Avail. For Last 24 H) | Story impressions | METRIC | INTEGER | Total number of times the story has been seen |
| Story (Avail. For Last 24 H) | Story reach | METRIC | INTEGER | Total number of unique accounts that have seen the story |
| Story (Avail. For Last 24 H) | Story replies | METRIC | INTEGER | Total number of replies to the story |
| Story (Avail. For Last 24 H) | Story taps forward | METRIC | INTEGER | Total number of taps to see this story's next photo or video |
| Story (Avail. For Last 24 H) | Story taps back | METRIC | INTEGER | Total number of taps to see this story's previous photo or video |
| Story (Avail. For Last 24 H) | Story swipe forward | METRIC | INTEGER | Total number of swipes forward |
| Time | Year | DIMENSION | YEAR | Year |
| Time | Year month | DIMENSION | YEAR_MONTH | Year month |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Year month number |
| Time | Month | DIMENSION | MONTH_NAME | Month name |
| Time | Month number | DIMENSION | MONTH | Month number |
| Time | Week number(sun - sat) | DIMENSION | WEEK_NUMBER | Week number(sun - sat) |
| Time | Week number(mon - sun) | DIMENSION | WEEK_ISO_NUMBER | Week number(mon - sun) |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week |
| Time | Date | DIMENSION | DATE | Date |
| Account | Account name | DIMENSION | STRING | Profile name |
| Account | Account ID | DIMENSION | STRING | App scoped user ID |
| Account | Account username | DIMENSION | STRING | Profile username |
| Account | Account biography | DIMENSION | STRING | Profile bio text |
| Account | Account website URL | DIMENSION | URL | Profile website URL |
| Account | Profile picture URL | DIMENSION | IMAGE_URL | Profile picture URL |
| Media | Media ID | DIMENSION | STRING | Media ID |
| Media | Media type | DIMENSION | STRING | Media type. Can be CAROUSEL_ALBUM, IMAGE, or VIDEO. |
| Media | Media product type | DIMENSION | STRING | Surface where the media is published. Can be AD, FEED, or STORY. |
| Media | Media caption | DIMENSION | STRING | Caption |
| Media | Media URL | DIMENSION | URL | Media URL |
| Media | Media thumbnail URL | DIMENSION | IMAGE_URL | Media thumbnail URL. Only available on VIDEO media. |
| Media | Media comments enabled | DIMENSION | STRING | Indicates if comments are enabled or disabled |
| Media | Media permalink | DIMENSION | URL | Permanent URL to the media. |
| Media | Media shortcode | DIMENSION | STRING | Shortcode to the media. |
| Media | Media creation datetime | DIMENSION | DATETIME | ISO 8601-formatted creation date in UTC (default is UTC ±00:00) |
| Story | Story ID | DIMENSION | STRING | Unique ID for the story |
| Story | Story type | DIMENSION | STRING | Story type. Can be CAROUSEL_ALBUM, IMAGE, or VIDEO. |
| Story | Story caption | DIMENSION | STRING | Caption |
| Story | Story URL | DIMENSION | URL | Story URL |
| Story | Story thumbnail URL | DIMENSION | IMAGE_URL | Story thumbnail URL. Only available on VIDEO media. |
| Story | Story permalink | DIMENSION | URL | Permanent URL to the story. |
| Story | Story shortcode | DIMENSION | STRING | Shortcode to the story. |
| Story | Story creation datetime | DIMENSION | DATETIME | ISO 8601-formatted creation date in UTC (default is UTC ±00:00) |
| Followers | Gender | DIMENSION | STRING | The gender distribution of this profile's followers |
| Followers | Age | DIMENSION | STRING | The age distribution of this profile's followers |
| Followers | Locale (deprecated) | DIMENSION | STRING | The locales by country codes of this profile's followers |
| Followers | Country | DIMENSION | STRING | The countries of this profile's followers |
| Followers | City | DIMENSION | STRING | The cities of this profile's followers |
| Followers | Area (deprecated) | DIMENSION | STRING | The areas of this profile's followers |