Facebook Ads
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Google Analytics 4
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Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpotGoogle Analytics 4 Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Basic | Active users | METRIC | INTEGER | The number of distinct users who visited your site or app |
| Basic | 1-day active users | METRIC | INTEGER | The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users. |
| Basic | 7-day active users | METRIC | INTEGER | The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the reports date range |
| Basic | 28-day active users | METRIC | INTEGER | The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the reports date range |
| Basic | New users | METRIC | INTEGER | The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit) |
| Basic | Total users | METRIC | INTEGER | The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged |
| Basic | Sessions | METRIC | INTEGER | The number of sessions that began on your site or app (event triggered: session_start) |
| Basic | Sessions per user | METRIC | INTEGER | The average number of sessions per user (Sessions divided by Active Users) |
| Basic | Average session duration | METRIC | SECONDS | The average duration (in seconds) of users sessions. |
| Basic | Engaged sessions | METRIC | INTEGER | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views |
| Basic | Engagement rate | METRIC | FLOAT | The percentage of engaged sessions (Engaged sessions divided by Sessions) |
| Basic | Total user engagement duration (sec) | METRIC | SECONDS | The total amount of time (in seconds) your website or app was in the foreground of users devices |
| Basic | Views | METRIC | INTEGER | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events) |
| Basic | Bounce rate | METRIC | RATIO | The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces |
| Basic | Crash affected users | METRIC | INTEGER | The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name ('app_exception') |
| Basic | Crash free users rate | METRIC | RATIO | The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free |
| Basic | DAU / MAU | METRIC | RATIO | The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users |
| Basic | DAU / WAU | METRIC | RATIO | The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users. |
| Basic | WAU / MAU | METRIC | RATIO | The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users |
| Basic | Screen page views per session | METRIC | FLOAT | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions |
| Basic | Screen page views per user | METRIC | FLOAT | The number of app screens or web pages your users viewed per user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions |
| Basic | Scrolled users | METRIC | INTEGER | The number of unique users who scrolled down at least 90% of the page. |
| Event | Conversions | METRIC | INTEGER | The count of conversion events. Events are marked as conversions at collection time; changes to an events conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
| Event | Key events | METRIC | INTEGER | The count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as first_open or purchase) are marked as key events by default. |
| Event | Event count | METRIC | INTEGER | The count of events |
| Event | Events count per user | METRIC | INTEGER | The average number of events per user (Event count divided by Active users) |
| Event | Events per session | METRIC | INTEGER | The average number of events per session (Event count divided by Sessions) |
| Event | Event value | METRIC | STRING | The sum of the event parameter named "value" |
| Event | Purchase revenue | METRIC | CURRENCY | The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew |
| Event | Gross purchase revenue | METRIC | CURRENCY | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund |
| Event | Transactions | METRIC | INTEGER | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund |
| Event | Average revenue per user | METRIC | CURRENCY | Average revenue per user (ARPU) is the total purchase revenue per active user. The summary metric is for the time period selected |
| Event | Average revenue per paying user | METRIC | CURRENCY | Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected |
| Event | Average purchase revenue per user | METRIC | CURRENCY | The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected. |
| Event | Ad revenue | METRIC | CURRENCY | The total advertising revenue from both Admob and third-party sources |
| Event | Revenue | METRIC | CURRENCY | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) |
| Event | First time purchaser conversion rate | METRIC | RATIO | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers |
| Event | First time purchasers per new user | METRIC | INTEGER | The average number of first time purchasers per new user |
| Event | Purchaser conversion rate | METRIC | RATIO | The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers |
| Event | Session conversion rate | METRIC | RATIO | The percentage of sessions in which any conversion event was triggered |
| Event | Session key event rate | METRIC | RATIO | The percentage of sessions in which any key event was triggered. |
| Event | Transactions per purchaser | METRIC | INTEGER | The average number of transactions per purchaser |
| Event | User conversion rate | METRIC | RATIO | The percentage of users who triggered any conversion event |
| Event | User key event rate | METRIC | RATIO | The percentage of users who triggered any key event. |
| Event | Purchase to view rate | METRIC | RATIO | The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s) |
| Event | Return on ad spend | METRIC | RATIO | Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost |
| Event | Average purchase revenue | METRIC | CURRENCY | The average purchase revenue in the transaction group of events |
| Event | Promotion clicks | METRIC | INTEGER | The number of times an item promotion was clicked. This metric counts the occurrence of the 'select_promotion' event. |
| Event | Promotion views | METRIC | INTEGER | The number of times an item promotion was viewed. This metric counts the occurrence of the 'select_promotion' event. |
| Ads | Ad unit exposure | METRIC | INTEGER | The time that an ad unit was exposed to a user, in milliseconds |
| Ads | Publisher ad clicks | METRIC | INTEGER | The number of ad_click events |
| Ads | Publisher ad impressions | METRIC | INTEGER | The number of ad_impression events |
| Ads | Advertiser Ad Clicks | METRIC | INTEGER | Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import |
| Ads | Advertiser ad cost | METRIC | CURRENCY | The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import |
| Ads | Advertiser ad cost per click | METRIC | CURRENCY | Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC |
| Ads | Advertiser ad cost per conversion | METRIC | CURRENCY | Cost per conversion is ad cost divided by conversions |
| Ads | Advertiser ad cost per key event | METRIC | CURRENCY | Cost per key event is ad cost divided by key events. |
| Ads | Advertiser ad impressions | METRIC | INTEGER | The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import. |
| Ads | Organic google search average position | METRIC | INTEGER | The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link |
| Ads | Organic google search click through rate | METRIC | RATIO | The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link |
| Ads | Organic google search clicks | METRIC | INTEGER | The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link |
| Ads | Organic google search impressions | METRIC | INTEGER | The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link |
| Ecommerce | Add to carts | METRIC | INTEGER | The number of times users added items to their shopping carts |
| Ecommerce | Cart to view rate | METRIC | FLOAT | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s) |
| Ecommerce | Checkouts | METRIC | INTEGER | The number of times users started the checkout process |
| Ecommerce | Purchases | METRIC | INTEGER | The number of times users completed a purchase. This metric counts purchase events; this metric does not count in_app_purchase and subscription events |
| Ecommerce | First time purchasers | METRIC | INTEGER | The number of users that completed their first purchase event |
| Ecommerce | Item list click events | METRIC | INTEGER | The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the 'select_item' event. |
| Ecommerce | Item list click through rate | METRIC | FLOAT | The number of users who selected a list(s) divided by the number of users who viewed the same list(s) |
| Ecommerce | Item list clicks | METRIC | INTEGER | The number of times users clicked an item when it appeared in a list |
| Ecommerce | Item list view events | METRIC | INTEGER | The number of times the item list was viewed. This metric counts the occurrence of the 'view_item_list' event. |
| Ecommerce | Item list views | METRIC | INTEGER | The number of times the item list was viewed |
| Ecommerce | Item promotion click through rate | METRIC | FLOAT | The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s) |
| Ecommerce | Item promotion clicks | METRIC | INTEGER | The number of times an item promotion was clicked |
| Ecommerce | Item promotion views | METRIC | INTEGER | The number of times an item promotion was viewed |
| Ecommerce | Item purchase quantity | METRIC | INTEGER | The number of units for a single item included in purchase events |
| Ecommerce | Item revenue | METRIC | CURRENCY | The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values |
| Ecommerce | Gross item revenue | METRIC | CURRENCY | The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds. |
| Ecommerce | Item view events | METRIC | INTEGER | The number of times the item details were viewed. The metric counts the occurrence of the 'view_item' event. |
| Ecommerce | Item views | METRIC | INTEGER | The number of times the item details were viewed |
| Ecommerce | Item refund amount | METRIC | CURRENCY | Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the 'refund' event. |
| Ecommerce | Total purchaser | METRIC | INTEGER | The number of users that logged purchase events for the time period selected |
| Ecommerce | Items added to cart | METRIC | INTEGER | The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events |
| Ecommerce | Items checked out | METRIC | INTEGER | The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events |
| Ecommerce | Items clicked in list | METRIC | INTEGER | The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events |
| Ecommerce | Items clicked in promotion | METRIC | INTEGER | The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events |
| Ecommerce | Items purchased | METRIC | INTEGER | The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events. |
| Ecommerce | Items viewed | METRIC | INTEGER | The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events. |
| Ecommerce | Items viewed in list | METRIC | INTEGER | The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events |
| Ecommerce | Items viewed in promotion | METRIC | INTEGER | The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events |
| Ecommerce | Refund amount | METRIC | CURRENCY | The total refunded transaction revenues. Refund amount sums refunded revenue for the 'refund' and 'app_store_refund' events. |
| Ecommerce | Shipping amount | METRIC | CURRENCY | Shipping amount associated with a transaction. Populated by the 'shipping' event parameter |
| Ecommerce | Tax amount | METRIC | CURRENCY | Tax amount associated with a transaction. Populated by the 'tax' event parameter |
| Time | Year | DIMENSION | YEAR | The four-digit year of the event e.g. 2020. |
| Time | Year month | DIMENSION | YEARMONTH | Year & month in the format 2023-Jan. |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Year & month in the format 2023-01. |
| Time | Month | DIMENSION | MONTHNAME | The month name of the event like January. |
| Time | Month number | DIMENSION | MONTH | The month of the event, a two digit integer from 01 to 12. |
| Time | Week number(sun-sat) | DIMENSION | WEEK_NUMBER | The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days. |
| Time | Week number(mon-sun) | DIMENSION | WEEK_ISO_NUMBER | The week of the event, a two-digit number from 01 to 53. Each week starts on Monday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days. |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week. Formatted as yyyy-MM-dd. Week starts on Sunday |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week. Formatted as yyyy-MM-dd. Week starts on Monday |
| Time | Date | DIMENSION | DATE | The date of the event, formatted as YYYYMMDD. |
| Time | Hour | DIMENSION | HOUR | The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone. |
| Account | Property ID | DIMENSION | STRING | The ID of the GA4 property. |
| Account | Property name | DIMENSION | STRING | The name of the GA4 property. |
| Account | Property display name | DIMENSION | STRING | The display name of the GA4 property. |
| Account | Property type | DIMENSION | STRING | The type of the GA4 property. |
| Account | Property time zone | DIMENSION | STRING | The time zone of the GA4 property. |
| Account | Property created date | DIMENSION | DATE | The created date of the GA4 property. |
| Account | Property updated date | DIMENSION | DATE | The updated date of the GA4 property. |
| Account | Property created datetime | DIMENSION | DATETIME | The created date of the GA4 property. |
| Account | Property updated datetime | DIMENSION | DATETIME | The updated date of the GA4 property. |
| Account | Platform | DIMENSION | STRING | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a streams type in a report, use both platform and streamId |
| Account | Stream ID | DIMENSION | STRING | The numeric data stream identifier for your app or website |
| Account | Stream name | DIMENSION | STRING | The data stream name for your app or website |
| Account | App version | DIMENSION | STRING | The apps versionName (Android) or short bundle version (iOS) |
| Account | Host name | DIMENSION | STRING | Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com |
| Account | Test data filter name | DIMENSION | STRING | The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values |
| Account | Test data filter id | DIMENSION | STRING | The numeric identifier of a data filter in testing state |
| User source | First User medium | DIMENSION | STRING | The referral medium that first acquired the user |
| User source | User campaign name | DIMENSION | STRING | Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns |
| User source | User campaign ID | DIMENSION | STRING | Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns |
| User source | User campaign ad group name | DIMENSION | STRING | The ad group name in Google Ads that first acquired the user |
| User source | User ad network type | DIMENSION | STRING | The advertising network that first acquired the user. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign) |
| User source | User campaign ad group ID | DIMENSION | STRING | The ad group ID in Google Ads that first acquired the user |
| User source | First user Google Ads campaign type | DIMENSION | STRING | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max |
| User source | First user default channel group | DIMENSION | STRING | The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' |
| User source | First user Google Ads account name | DIMENSION | STRING | The Account name from Google Ads that first acquired the user |
| User source | First user Google Ads campaign ID | DIMENSION | STRING | Identifier of the Google Ads marketing campaign that first acquired the user |
| User source | First user Google Ads campaign | DIMENSION | STRING | Name of the Google Ads marketing campaign that first acquired the user |
| User source | First user Google Ads creative ID | DIMENSION | STRING | The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads |
| User source | First user Google Ads customer ID | DIMENSION | STRING | The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts |
| User source | First user Google Ads keyword text | DIMENSION | STRING | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers |
| User source | First user Google Ads query | DIMENSION | STRING | The search query that first acquired the user |
| User source | First user source | DIMENSION | STRING | The source that first acquired the user to your website or app |
| User source | First user source / medium | DIMENSION | STRING | The combined values of the dimensions 'firstUserSource' and 'firstUserMedium' |
| User source | First user source platform | DIMENSION | STRING | The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch |
| User source | First user manual ad content | DIMENSION | STRING | The ad content that first acquired the user. Populated by the utm_content parameter |
| User source | First user manual term | DIMENSION | STRING | The term that first acquired the user. Populated by the utm_term parameter |
| Session source | Session Google Ads campaign ID | DIMENSION | STRING | The Campaign ID for the Google Ads Campaign that led to this session |
| Session source | Session Google Ads campaign | DIMENSION | STRING | The Campaign name for the Google Ads Campaign that led to this session |
| Session source | Session Google Ads creative ID | DIMENSION | STRING | The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads |
| Session source | Session Google Ads customer ID | DIMENSION | STRING | The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts |
| Session source | Session medium | DIMENSION | STRING | The referral medium for a session |
| Session source | Session source | DIMENSION | STRING | The source for a session |
| Session source | Session source / medium | DIMENSION | STRING | The combined values of the dimensions 'sessionSource' and 'sessionMedium' |
| Session source | Session source platform | DIMENSION | STRING | The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch |
| Session source | Session default channel grouping | DIMENSION | STRING | The sessions default channel grouping is based primarily on source and medium. An enumeration which includes Direct, Organic Search, Paid Social, Organic Social, Email, Affiliates, Referral, Paid Search, Video, and Display |
| Session source | Session Google Ads account name | DIMENSION | STRING | A customers descriptive name in Google Ads |
| Session source | Session ad network type | DIMENSION | STRING | The advertising network that led to the session. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign) |
| Session source | Session campaign name | DIMENSION | STRING | The marketing campaign name for a session. Includes Google Ads and Manual Campaigns |
| Session source | Session campaign ID | DIMENSION | STRING | The last click marketing campaign ID for a session. Includes Google Ads Campaigns |
| Session source | Session Google Ads campaign type | DIMENSION | STRING | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max |
| Session source | Session ad group name | DIMENSION | STRING | The ad group name in Google Ads for a session |
| Session source | Session ad group ID | DIMENSION | STRING | The ad group ID in Google Ads for a session |
| Session source | Session keyword | DIMENSION | STRING | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers |
| Session source | Session Google Ads query | DIMENSION | STRING | Session Google Ads query. The search query that led to the session |
| Session source | Session manual ad content | DIMENSION | STRING | The ad content that led to a session. Populated by the utm_content parameter. |
| Session source | Session manual term | DIMENSION | STRING | The term that led to a session. Populated by the utm_term parameter |
| Session source | Session SA360 ad group name | DIMENSION | STRING | The Ad Group name from Search Ads 360 that led to this session |
| Session source | Session SA360 campaign ID | DIMENSION | STRING | The Campaign ID from Search Ads 360 that led to this session |
| Session source | Session SA360 campaign | DIMENSION | STRING | The Campaign name from Search Ads 360 that led to this session |
| Session source | Session SA360 creative format | DIMENSION | STRING | The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad' |
| Session source | Session SA360 engine account ID | DIMENSION | STRING | The ID of the engine account in SA360 that led to this session |
| Session source | Session SA360 engine account name | DIMENSION | STRING | The name of the engine account in SA360 that led to this session |
| Session source | Session SA360 engine account type | DIMENSION | STRING | The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu' |
| Session source | Session SA360 keyword text | DIMENSION | STRING | The search engine keyword from Search Ads 360 that led to this session |
| Session source | Session SA360 medium | DIMENSION | STRING | The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc' |
| Session source | Session SA360 query | DIMENSION | STRING | The search query from Search Ads 360 that led to this session |
| Session source | Session SA360 source | DIMENSION | STRING | The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google' |
| Event source | Event campaign ID | DIMENSION | STRING | The identifier of the marketing campaign. Present only for conversion events |
| Event source | Event campaign name | DIMENSION | STRING | The name of the marketing campaign. Present only for conversion events |
| Event source | Event ad network type | DIMENSION | STRING | The advertising network type of the conversion. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign) |
| Event source | Event Google Ads account name | DIMENSION | STRING | The customers descriptive name in Google Ads for the conversion events campaign. Corresponding to customer.descriptive_name in the Google Ads API |
| Event source | Google Ads customer ID | DIMENSION | STRING | The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts |
| Event source | Google Ads campaign ID | DIMENSION | STRING | The campaign ID for the Google Ads campaign attributed to the conversion event |
| Event source | Google Ads campaign | DIMENSION | STRING | The campaign name for the Google Ads campaign attributed to the conversion event |
| Event source | Google Ads campaign type | DIMENSION | STRING | The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max |
| Event source | Event ad group ID | DIMENSION | STRING | The ad group id attributed the conversion event |
| Event source | Event ad group name | DIMENSION | STRING | The ad group name attributed the conversion event |
| Event source | Google Ads keyword text | DIMENSION | STRING | The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers |
| Event source | Google Ads query | DIMENSION | STRING | The search query that led to the conversion event |
| Event source | Google Ads creative ID | DIMENSION | STRING | The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads |
| Event source | Event source | DIMENSION | STRING | The source attributed to the conversion event |
| Event source | Source | DIMENSION | STRING | The source attributed to the conversion event. |
| Event source | Medium | DIMENSION | STRING | The medium attributed to the conversion event. |
| Event source | Source / medium | DIMENSION | STRING | The combined values of the dimensions 'source' and 'medium' |
| Event source | Source platform | DIMENSION | STRING | The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch |
| Event source | Event traffic origin | DIMENSION | STRING | The traffic origin of the conversion events campaign. An enumeration which includes Google Ads, Manual, and (not set) |
| Event source | Default channel grouping | DIMENSION | STRING | The conversion's default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' |
| Event source | Manual ad content | DIMENSION | STRING | The ad content attributed to the conversion event. Populated by the utm_content parameter |
| Event source | Manual term | DIMENSION | STRING | The term attributed to the conversion event. Populated by the utm_term parameter |
| Event source | Page referrer | DIMENSION | STRING | The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'. |
| Device | Device category | DIMENSION | STRING | The type of device: Desktop, Tablet, or Mobile |
| Device | Platform / device category | DIMENSION | STRING | The platform and type of device on which your website or mobile app ran |
| Device | Device model | DIMENSION | STRING | The mobile device model (example: iPhone 10,6) |
| Device | Mobile device model | DIMENSION | STRING | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile) |
| Device | Mobile device marketing name | DIMENSION | STRING | The branded device name (examples: Galaxy S10 or P30 Pro) |
| Device | Mobile device model | DIMENSION | STRING | The mobile device model name (examples: iPhone X or SM-G950F) |
| Device | Screen resolution | DIMENSION | STRING | The screen resolution of the users monitor. For example, 1920x1080 |
| Device | Browser | DIMENSION | STRING | The browsers used to view your website |
| Device | Operating system | DIMENSION | STRING | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android |
| Device | Operating system version | DIMENSION | STRING | The operating system versions used by visitors to your website or app. For example, Android 10s version is 10, and iOS 13.5.1s version is 13.5.1 |
| Device | Operating system with version | DIMENSION | STRING | The operating system and version. For example, Android 10 or Windows 7. |
| Device | Language | DIMENSION | STRING | The language setting of the users browser or device. e.g. English |
| Device | Language code | DIMENSION | STRING | The language setting (ISO 639) of the users browser or device. e.g. "en-us" |
| Content | Content group | DIMENSION | STRING | A category that applies to items of published content |
| Content | Content Lable ID | DIMENSION | STRING | The identifier of the selected content |
| Content | Content type | DIMENSION | STRING | The type of the selected content |
| Content | Page location | DIMENSION | STRING | The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'. |
| Content | Page path | DIMENSION | STRING | The portion of the URL following the hostname for web pages visited |
| Content | Page path + query string | DIMENSION | STRING | The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true. |
| Content | Page title | DIMENSION | STRING | The web page titles used on your site |
| Content | Page path, query string and screen class | DIMENSION | STRING | The page path and query string (web) or screen class (app) on which the event was logged |
| Content | Page path and screen class | DIMENSION | STRING | The page path (web) or screen class (app) on which the event was logged |
| Content | Page title and screen class | DIMENSION | STRING | The page title (web) or screen class (app) on which the event was logged |
| Content | Page title and screen name | DIMENSION | STRING | The page title (web) or screen name (app) on which the event was logged |
| Content | Landing Page | DIMENSION | STRING | The page path + query string associated with the first pageview in a session. |
| Content | Landing page + query string | DIMENSION | STRING | The page path + query string associated with the first pageview in a session. |
| Content | Percent scrolled | DIMENSION | STRING | The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled' |
| Content | Is visible | DIMENSION | BOOLEAN | Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible' |
| Content | Search term | DIMENSION | STRING | The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term' |
| Content | Full page URL | DIMENSION | URL | The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true |
| Video | Video URL | DIMENSION | STRING | The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url' |
| Video | Video title | DIMENSION | STRING | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title' |
| Video | Video provider | DIMENSION | STRING | The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider' |
| Event | Event name | DIMENSION | STRING | The name of the event. |
| Event | Is conversion event | DIMENSION | BOOLEAN | The string "true" if the event is a conversion. Events are marked as conversions at collection time; changes to an events conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
| Event | Is key event | DIMENSION | BOOLEAN | The string true if the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as first_open or purchase) are marked as key events by default. |
| Event | Method | DIMENSION | STRING | The method by which an event was triggered. Populated by the event parameter 'method'. |
| Geo | Country | DIMENSION | STRING | The country from which the user activity originated |
| Geo | Country ID | DIMENSION | STRING | The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard. |
| Geo | Region | DIMENSION | STRING | The geographic region from which the user activity originated, derived from their IP address. |
| Geo | City | DIMENSION | STRING | The city from which the user activity originated. |
| Geo | City Id | DIMENSION | STRING | The geographic ID of the city from which the user activity originated, derived from their IP address. |
| Geo | Continent | DIMENSION | STRING | The continent from which the user activity originated. For example, 'Americas' or 'Asia'. |
| Geo | Continent ID | DIMENSION | STRING | The geographic ID of the continent from which the user activity originated, derived from their IP address. |
| User | User type | DIMENSION | STRING | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'. |
| User | First session date | DIMENSION | DATE | The date the user's first session occurred. |
| User | User gender | DIMENSION | STRING | Gives the User gender. |
| User | User age bracket | DIMENSION | STRING | Gives the User age brackets. |
| User | Signed in with user ID | DIMENSION | STRING | The string yes if the user signed in with the User-ID feature. |
| User | Audience ID | DIMENSION | STRING | The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the reports date range. Current user behavior does not affect historical audience membership in reports |
| User | Audience name | DIMENSION | STRING | The given name of an Audience. Users are reported in the audiences to which they belonged during the reports date range. Current user behavior does not affect historical audience membership in reports |
| User | Branding interest | DIMENSION | STRING | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, Shoppers, Lifestyles & Hobbies/Pet Lovers, or Travel/Travel Buffs/Beachbound Travelers |
| Daily cohort | Daily cohort | DIMENSION | STRING | Day offset relative to the cohort definition day |
| Weekly cohort | Weekly cohort | DIMENSION | STRING | Week offset relative to the cohort definition week |
| Monthly cohort | Monthly cohort | DIMENSION | STRING | Month offset relative to the cohort definition month |
| Ads | Ad format | DIMENSION | STRING | Describes the way ads looked and where they were located. Typical formats include Interstitial, Banner, Rewarded, and Native advanced |
| Ads | Ad source | DIMENSION | STRING | The source network that served the ad. Typical sources include AdMob Network, Liftoff, Facebook Audience Network, and Mediated house ads |
| Ads | Ad unit | DIMENSION | STRING | The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users |
| Ecommerce | Item brand | DIMENSION | STRING | Brand name of the item |
| Ecommerce | Item category | DIMENSION | STRING | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category |
| Ecommerce | Item category 2 | DIMENSION | STRING | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 2 |
| Ecommerce | Item category 3 | DIMENSION | STRING | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 3 |
| Ecommerce | Item category 4 | DIMENSION | STRING | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 4 |
| Ecommerce | Item category 5 | DIMENSION | STRING | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 5 |
| Ecommerce | Item ID | DIMENSION | STRING | The ID of the item |
| Ecommerce | Item list ID | DIMENSION | STRING | The ID of the item list |
| Ecommerce | Item list name | DIMENSION | STRING | The name of the item list |
| Ecommerce | Item name | DIMENSION | STRING | The name of the item |
| Ecommerce | Item promotion creative name | DIMENSION | STRING | The name of the item-promotion creative |
| Ecommerce | Item promotion ID | DIMENSION | STRING | The ID of the item promotion |
| Ecommerce | Item promotion name | DIMENSION | STRING | The name of the promotion for the item |
| Ecommerce | Item affiliation | DIMENSION | STRING | itemAffiliation Item affiliation The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter |
| Ecommerce | Item variant | DIMENSION | STRING | The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter |
| Ecommerce | Order coupon | DIMENSION | STRING | Code for the order-level coupon |
| Ecommerce | Transaction ID | DIMENSION | STRING | The ID of the ecommerce transaction |
| Ecommerce | Shipping tier | DIMENSION | STRING | The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter |
| Ecommerce | Item list position | DIMENSION | STRING | The position of an item (e.g., a product you sell) in a list. This dimension is populated in tagging by the 'index' parameter in the items array. |
| Ecommerce | Item location ID | DIMENSION | STRING | The physical location associated with the item (e.g. the physical store location). This field is populated in tagging by the 'location_id' parameter in the items array. |
| Ecommerce | Item promotion creative slot | DIMENSION | STRING | The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the 'creative_slot' parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used. |
| Outbound link | Link text | DIMENSION | STRING | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text' |
| Outbound link | Link URL | DIMENSION | STRING | The full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url' |
| Outbound link | Link ID | DIMENSION | STRING | The HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id' |
| Outbound link | Link domain | DIMENSION | STRING | The destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain' |
| Outbound link | Link classes | DIMENSION | STRING | The HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes' |
| Outbound link | Outbound | DIMENSION | BOOLEAN | Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'. |
| File download | File name | DIMENSION | STRING | The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name' |
| File download | File extension | DIMENSION | STRING | The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension' |
| Game Event | Achievement ID | DIMENSION | STRING | The achievement ID in a game for an event. Populated by the event parameter 'achievement_id' |
| Game Event | Character | DIMENSION | STRING | The player character in a game for an event. Populated by the event parameter 'character' |
| Game Event | Group ID | DIMENSION | STRING | The player group ID in a game for an event. Populated by the event parameter 'group_id' |
| Game Event | Level | DIMENSION | STRING | The player's level in a game. Populated by the event parameter 'level' |
| Game Event | Virtual currency name | DIMENSION | STRING | The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter |