Facebook Ads
Google Ads
Shopify
Google Analytics 4
Tiktok Ads
Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpot
Twitter AdsGoogle My Business Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Views | Views on Maps (mobile) | METRIC | INTEGER | Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Views | Views on Maps (desktop) | METRIC | INTEGER | Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Views | Views on Maps | METRIC | INTEGER | The number of times the resource was viewed on Google Maps |
| Views | Views on Search (mobile) | METRIC | INTEGER | Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Views | Views on Search (desktop) | METRIC | INTEGER | Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Views | Views on Search | METRIC | INTEGER | The number of times the resource was viewed on Google Search |
| Views | Total views | METRIC | INTEGER | The total number of times the resource was viewer |
| Actions | Website visits | METRIC | INTEGER | The number of times the business profile website was clicked. |
| Actions | Phone calls | METRIC | INTEGER | The number of times the business profile call button was clicked. |
| Actions | Directions requests | METRIC | INTEGER | The number of times a direction request was requested to the business location. |
| Actions | Messages | METRIC | INTEGER | The number of message conversations received on the business profile. |
| Actions | Bookings | METRIC | INTEGER | The number of bookings received from the business profile. |
| Actions | Food orders | METRIC | INTEGER | The number of food orders received from the business profile. |
| Actions | Total actions | METRIC | INTEGER | Total number of times customers have taken action on this listing |
| Reviews Totals | Total review count | METRIC | INTEGER | The total number of reviews |
| Reviews Totals | Avg. overall star rating | METRIC | FLOAT | Average overall star rating |
| Search Impressions | Search impressions | METRIC | INTEGER | The sum of the number of unique users that used the keyword in a month. If they the value is below 15 then threshold value will be used instead. |
| Search (deprecated) | Total search impressions (deprecated) | METRIC | INTEGER | The total number of times the resource was shown as a result of a search |
| Search (deprecated) | Direct search impressions (deprecated) | METRIC | INTEGER | The number of times the resource was shown when searching for the location directly |
| Search (deprecated) | Discovery search impressions (deprecated) | METRIC | INTEGER | The number of times the resource was shown as a result of a categorical search |
| Search (deprecated) | Branded search impressions (deprecated) | METRIC | INTEGER | The number of times a resource was shown as a result of a search for the chain it belongs to |
| Photo (deprecated) | Photo views (merchant) (deprecated) | METRIC | INTEGER | The number of views on photos uploaded by the merchant |
| Photo (deprecated) | Photo views (customers) (deprecated) | METRIC | INTEGER | The number of views on photos uploaded by the customers |
| Photo (deprecated) | Total photo views (deprecated) | METRIC | INTEGER | The total number of photo views |
| Photo (deprecated) | Photos uploaded (merchant) (deprecated) | METRIC | INTEGER | The total number of photos that are currently live that have been uploaded by the merchant |
| Photo (deprecated) | Photos uploaded (customers) (deprecated) | METRIC | INTEGER | The total number of photos that are currently live that have been uploaded by customers |
| Photo (deprecated) | Total photos uploaded (deprecated) | METRIC | INTEGER | The total number of photos that are currently live |
| Post Insights (deprecated) | Post views (deprecated) | METRIC | INTEGER | The number of times the local post was viewed on Google Search |
| Post Insights (deprecated) | Post actions (deprecated) | METRIC | INTEGER | The number of times the call to action button was clicked |
| Time | Year | DIMENSION | YEAR | Events are broken down yearly |
| Time | Year month | DIMENSION | YEARMONTH | Events are broken down monthly |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Events are broken down monthly |
| Time | Month | DIMENSION | MONTHNAME | Events are broken down monthly |
| Time | Month Number | DIMENSION | MONTH | Events are broken down monthly |
| Time | Week number(sun-sat) | DIMENSION | WEEK_NUMBER | Events are broken down weekly |
| Time | Week number(mon-sun) | DIMENSION | WEEK_ISO_NUMBER | Events are broken down ISO weekly |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week. |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week. |
| Time | Date | DIMENSION | DATE | The date of the event |
| Location Group / Business Account | Account name | DIMENSION | STRING | Name of the location group / business account. For personal accounts, this is the first and last name |
| Location Group / Business Account | Account ID | DIMENSION | STRING | ID of the location group / business account |
| Location | Location name | DIMENSION | STRING | Name of the business Location |
| Location | Location ID | DIMENSION | STRING | ID of the business location |
| Location | Location name & ID | DIMENSION | STRING | Name and ID of the business location |
| Location | Location description | DIMENSION | STRING | Merchant provided description of the business |
| Location | Location code | DIMENSION | STRING | The language of the business location |
| Location | Store code | DIMENSION | STRING | External identifier for the business, which is unique inside a given account |
| Location | Primary phone | DIMENSION | STRING | A phone number that connects to the individual business location as directly as possible |
| Location | Additional phones | DIMENSION | STRING | Additional phone numbers at which the business can be called, in addition to the primary phone number |
| Location | Regular operating hours | DIMENSION | STRING | Operating hours for the business |
| Location | Special operating hours | DIMENSION | STRING | Special operating hours for the business. This typically includes holiday hours, and other times outside of regular operating hours |
| Location | Website URL | DIMENSION | URL | A URL for the business |
| Location | Google Ads ad phone | DIMENSION | STRING | Alternate phone number displayed on Google Ads location extensions |
| Location | A collection of free-form strings used to tag the business | DIMENSION | STRING | Location Labels |
| Location | Coordinates | DIMENSION | LATITUDE_LONGITUDE | Location Coordinates |
| Location | Latitude | DIMENSION | STRING | The latitude in degrees |
| Location | Longitude | DIMENSION | STRING | The longitude in degrees |
| Location | Price lists | DIMENSION | STRING | Price list information for the business location |
| Location Open Info | Location status | DIMENSION | STRING | Indicates whether or not the location is currently open for business |
| Location Open Info | Opening year | DIMENSION | STRING | The year when the location first opened |
| Location Open Info | Opening month | DIMENSION | STRING | The month when the location first opened |
| Location Open Info | Opening day | DIMENSION | STRING | The day when the location first opened |
| Location Postal Address | Address region code | DIMENSION | REGION_CODE | CLDR region code of the country/region of the address |
| Location Postal Address | Address language code | DIMENSION | STRING | BCP-47 language code of the contents of the address |
| Location Postal Address | Postal code | DIMENSION | STRING | Postal code of the address |
| Location Postal Address | Sorting code | DIMENSION | STRING | Additional, country-specific, sorting code |
| Location Postal Address | Administrative area | DIMENSION | STRING | Highest administrative subdivision which is used for postal addresses of a country or region |
| Location Postal Address | Locality | DIMENSION | STRING | Generally refers to the city/town portion of the address |
| Location Postal Address | Sublocality | DIMENSION | STRING | Sublocality of the address |
| Location Postal Address | Address lines | DIMENSION | STRING | Unstructured address lines describing the lower levels of the addr |
| Location Postal Address | Recipients | DIMENSION | STRING | The recipient at the address |
| Location Postal Address | Organization | DIMENSION | STRING | The name of the organization at the address |
| Location Category | Category name | DIMENSION | STRING | Name of the category |
| Location Category | Category ID | DIMENSION | STRING | ID of the category |
| Location Category | Primary category | DIMENSION | STRING | Primary category of the location |
| Location Category | Additional categories | DIMENSION | STRING | Additional location categories |
| Location Service Area | Business type | DIMENSION | STRING | Indicates whether the business only offers services on-site at a customer location, or at both an address and on-site |
| Google Maps | Google Maps URL | DIMENSION | URL | A link to the location on Maps |
| Google Maps | Google Maps place ID | DIMENSION | STRING | Google Maps place ID for the location |
| Views breakdown | View source | DIMENSION | STRING | The source where the view originated from |
| Views breakdown | View medium | DIMENSION | STRING | The medium where the view originated from |
| Actions breakdown | Action type | DIMENSION | STRING | The type of action that occurred |
| Search Keyword | Search terms | DIMENSION | STRING | Search terms that showed your Business Profile in the search results. |
| Reviews | Review ID | DIMENSION | STRING | ID of the review |
| Reviews | Star rating | DIMENSION | STRING | The star rating out of five, where five is the highest rated |
| Reviews | Reviewer name | DIMENSION | STRING | The name of the reviewer |
| Reviews | Reviewer profile photo URL | DIMENSION | IMAGE_URL | The URL of the reviewer's profile photo |
| Reviews | Is Anonymous User | DIMENSION | BOOLEAN | Indicates whether the reviewer has opted to remain anonymous. |
| Reviews | Review comment | DIMENSION | STRING | The body of the review |
| Reviews | Review reply comment | DIMENSION | STRING | The body of the reply to the review |
| Reviews | Review creation date | DIMENSION | DATE | The date when review was created |
| Reviews | Review creation date time | DIMENSION | DATETIME | The date and time when review was created |
| Reviews | Review modification date | DIMENSION | DATE | The date when review was updated |
| Reviews | Review modification date time | DIMENSION | DATETIME | The date and time when review was updated |
| Reviews | Review reply time | DIMENSION | TIME | The time when review was replied to |
| Media | Media ID | DIMENSION | STRING | ID of the media item |
| Media | Media creation date time | DIMENSION | DATETIME | The date time when Media was added |
| Media | Media creation date time | DIMENSION | DATETIME | The time when media was added |
| Media | Media format | DIMENSION | STRING | The media format |
| Media | Media category | DIMENSION | STRING | The category that media item belongs to |
| Media | Location media URL | DIMENSION | STRING | Google-hosted URL for the location/business-uploaded media item |
| Media | Thumbnail URL | DIMENSION | IMAGE_URL | URL of a thumbnail image for the media item |
| Media | Width (px) | DIMENSION | STRING | Width of the media item, in pixels |
| Media | Height (px) | DIMENSION | STRING | Height of the media item, in pixels |
| Media | Total media views | DIMENSION | STRING | The number of times the media item has been viewed |
| Media | Total media items | DIMENSION | STRING | The total number of media items |
| Customer Media | Media ID | DIMENSION | STRING | ID of the media item |
| Customer Media | Media creation date | DIMENSION | DATE | The date when Media was added |
| Customer Media | Media creation date time | DIMENSION | DATETIME | The date time when media was added |
| Customer Media | Media format | DIMENSION | STRING | The media format |
| Customer Media | Media category | DIMENSION | STRING | The category that media item belongs to |
| Customer Media | Location media URL | DIMENSION | URL | Google-hosted URL for the location/business-uploaded media item |
| Customer Media | Thumbnail URL | DIMENSION | IMAGE_URL | URL of a thumbnail image for the media item |
| Customer Media | Width (px) | DIMENSION | STRING | Width of the media item, in pixels |
| Customer Media | Height (px) | DIMENSION | STRING | Height of the media item, in pixels |
| Customer Media | Total media views | DIMENSION | STRING | The number of times the media item has been viewed |
| Customer Media | Total media items | DIMENSION | STRING | The total number of media items |
| Customer Media Attribution | contributor name | DIMENSION | STRING | The user name to attribute the media item to |
| Customer Media Attribution | Contributor photo URL | DIMENSION | IMAGE_URL | URL of the attributed user's profile photo thumbnail |
| Customer Media Attribution | Takedown URL | DIMENSION | URL | The URL of the takedown page, where the media item can be reported if it is inappropriate |
| Customer Media Attribution | Profile URL | DIMENSION | URL | The URL of the attributed user's Google Maps profile page |
| Post | Post ID | DIMENSION | STRING | The ID of the local post |
| Post | Post language code | DIMENSION | STRING | The language of the local post |
| Post | Post creation date time | DIMENSION | DATETIME | Time of the creation of the local post |
| Post | Post modification date time | DIMENSION | DATETIME | Time of the last modification of the local post |
| Post | Post summary | DIMENSION | STRING | Description of the local post |
| Post | Post action type | DIMENSION | STRING | The type of action that will be performed |
| Post | Post action URL | DIMENSION | URL | The URL the user will be directed to upon clicking |
| Post | Post state | DIMENSION | STRING | The state of the post, indicating what part of its lifecycle it is in |
| Post | Post URL on Google search | DIMENSION | URL | The link to the local post on Google search |
| Post | Post topic type | DIMENSION | STRING | The topic type of the local post |
| Post Media | Post media ID | DIMENSION | STRING | ID of the media item |
| Post Media | Post media format | DIMENSION | STRING | The format of the media item |
| Post Media | Post media Google URL | DIMENSION | URL | Google-hosted URL for this media item. This URL is not static and may change over time |
| Event | Post event title | DIMENSION | STRING | Title of the event |
| Event | Post event start time | DIMENSION | STRING | Start time of the event |
| Event | Post event end time | DIMENSION | STRING | End date of the event |
| Offer | Offer coupon code | DIMENSION | STRING | Offer code that is usable in store or online |
| Offer | Offer redeem online URL | DIMENSION | URL | Online link to redeem offer |
| Offer | Offer terms and conditions | DIMENSION | STRING | Offer terms and conditions |