HomeIntegrationsLinkedin Ads Reporting ToolLinkedin Ads Metrics and Dimensions

Linkedin Ads Metrics and Dimensions

Field group	Field	Type	Data type	Description
Performance	Reach	METRIC	INTEGER	The approximate reach of the campaign
Performance	Impressions	METRIC	INTEGER	This is the count of impressions for Direct Ads and Sponsored Updates and sends for InMails.
Performance	Clicks	METRIC	INTEGER	The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page).
Performance	Frequency	METRIC	FLOAT	The average amount of impressions per user reached (Avg. Frequency = Impression / Reach)
Performance	Company Page Clicks	METRIC	INTEGER	The count of clicks to view the company page.
Performance	Landing Page Clicks	METRIC	INTEGER	The count of clicks which take the user to the creative landing page.
Performance	Other Engagements	METRIC	INTEGER	The count of user interactions with the ad unit that do not fit into any other more specific category.
Performance	Total Engagements	METRIC	INTEGER	The count of all user interactions with the ad unit.
Performance	Engagement Rate	METRIC	FLOAT	The engagement rate is the number of engagements that your ad receives divided by the number of times your ad is shown.
Performance	Total Spent	METRIC	FLOAT	Cost in the account's local currency.
Performance	Total Spent(USD)	METRIC	FLOAT	Cost in USD
Performance	CPC	METRIC	FLOAT	Total spent on your ads divided by total clicks
Performance	CPM	METRIC	FLOAT	Total spent on your ads divided by 1,000 impressions
Performance	CTR	METRIC	FLOAT	The percentage of times people saw your ad and performed a click
Performance	eCPC	METRIC	FLOAT	The average cost you pay for each click on your ad, taking into account any clicks that didn't result in a conversion.
Performance	eCPV	METRIC	FLOAT	The average cost you pay for each view of your video ad, taking into account any views that didn't result in a conversion.
Performance	Download Clicks	METRIC	INTEGER	The number of times users have indicated the intent to download the media in an ad by clicking the download icon.
Performance	Viral Download Clicks	METRIC	INTEGER	The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon.
Performance	1 day Reach (Deprecated)	METRIC	FLOAT	The average reach, or unique member accounts with at least one impression.
Performance	7 day Reach (Deprecated)	METRIC	FLOAT	The average of unique member accounts with at least one impression over the last 7 days.
Performance	30 day Reach (Deprecated)	METRIC	FLOAT	The average of unique member accounts with at least one impression over the last 30 days.
Performance	1 day Frequency (Deprecated)	METRIC	FLOAT	The average of impressions shown to each member account that received at least one impression.
Performance	7 day Frequency (Deprecated)	METRIC	FLOAT	The average of impressions shown to each member account that received at least one impression over the last 7 days.
Performance	30 day Frequency (Deprecated)	METRIC	FLOAT	The average of impressions shown to each member account that received at least one impression over the last 30 days.
Performance	Cost per reach 1 day (Deprecated)	METRIC	FLOAT	The average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000.
Performance	Cost per reach 7 day (Deprecated)	METRIC	FLOAT	The last 7 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000.
Performance	Cost per reach 30 day (Deprecated)	METRIC	FLOAT	The last 30 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000.
Engagement	Reactions	METRIC	INTEGER	The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses
Engagement	Likes	METRIC	INTEGER	The count of likes. Sponsored Updates only.
Engagement	Comments	METRIC	INTEGER	The count of comments. Sponsored Updates only.
Engagement	Shares	METRIC	INTEGER	The count of shares. Sponsored Updates only
Engagement	Follows	METRIC	INTEGER	The count of follows. Sponsored Updates only.
Engagement	Viral clicks	METRIC	INTEGER	The count of clicks on viral impressions
Engagement	Viral impressions	METRIC	INTEGER	Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only.
Engagement	Viral likes	METRIC	INTEGER	The count of likes from viral impressions. Sponsored Updates only.
Engagement	Viral comments	METRIC	INTEGER	The count of comments from viral impressions.Sponsored Updates only.
Engagement	Viral shares	METRIC	INTEGER	The count of shares from viral impressions. Sponsored Updates only.
Engagement	Viral follows	METRIC	INTEGER	The count of follows from viral impressions. Sponsored Updates only.
Engagement	Viral company page clicks	METRIC	INTEGER	The count of clicks to view the company page from viral impressions for this activity. Sponsored Updates only.
Engagement	Viral landing page clicks	METRIC	INTEGER	The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Updates only.
Engagement	Viral other engagements	METRIC	INTEGER	The count of user interactions with viral impressions that do not fit into any other more specific category. Sponsored Updates only.
Engagement	Viral total engagements	METRIC	INTEGER	The count of all user interactions with a viral ad unit. Sponsored Updates only.
Engagement	Viral external website conversions	METRIC	INTEGER	The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.
Engagement	Viral external website post click conversions	METRIC	INTEGER	The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click
Engagement	Viral external website post view conversions	METRIC	INTEGER	The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.
Engagement	Viral full screen plays	METRIC	INTEGER	The count of taps on the video, going into video view mode.
Engagement	Viral reactions	METRIC	INTEGER	The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses.
Sponsored InMail	Opens	METRIC	INTEGER	The count of opens of Sponsored InMail.
Sponsored InMail	Sends	METRIC	INTEGER	The count of sends of Sponsored InMail.
Sponsored InMail	Text URL clicks	METRIC	INTEGER	The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail.
Sponsored InMail	Action clicks	METRIC	INTEGER	The count of clicks on the action button of the Sponsored InMail.
Sponsored InMail	Ad unit clicks	METRIC	INTEGER	The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail .
Sponsored InMail	Lead generatio mail contact info shares	METRIC	INTEGER	The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail.
Sponsored InMail	Lead generation mail interested clicks	METRIC	INTEGER	The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
One Click Lead Gen Campaigns	Leads	METRIC	INTEGER	The count of leads generated through One Click Lead Gen.
One Click Lead Gen Campaigns	Lead form opens	METRIC	INTEGER	The count of times users opened the lead form for a One Click Lead Gen campaign.
One Click Lead Gen Campaigns	Viral leads	METRIC	INTEGER	The count of leads generated through One Click Lead Gen from viral impressions.
One Click Lead Gen Campaigns	Viral lead form opens	METRIC	INTEGER	The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
One Click Lead Gen Campaigns	Cost per Lead	METRIC	FLOAT	Cost per One Click Lead
One Click Lead Gen Campaigns	Lead Form Completion Rate	METRIC	FLOAT	Percentage of opened forms that were submitted (form submissions divided by form opens).
Conversions	Conversions	METRIC	INTEGER	The count of conversions indicated by pixel loads.
Conversions	Post-click conversions	METRIC	INTEGER	The count of post-click conversions indicated by pixel loads.
Conversions	Post-view conversions	METRIC	INTEGER	The count of post-view conversions indicated by pixel loads.
Conversions	Cost per Conversion	METRIC	FLOAT	Total spent on your ads divided by total conversions
Conversions	Total conversion value	METRIC	FLOAT	Value of the conversions in the account's local currency based on rules defined by the advertiser.
Conversions	Conversion rate	METRIC	FLOAT	Percentage of conversions relative to clicks (total conversions divided by clicks).
Conversions	Return on ad spend	METRIC	FLOAT	Revenue generated for ad spend (total conversion value divided by amount spent).
Video	Video starts	METRIC	INTEGER	The count of video ads that were started by users.
Video	Video 25%	METRIC	INTEGER	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video	Video 50%	METRIC	INTEGER	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video	Video 75%	METRIC	INTEGER	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video	Video completions	METRIC	INTEGER	he count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video	Video views	METRIC	INTEGER	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
Video	Viral video starts	METRIC	INTEGER	The count of viral video ads that were started by users.
Video	Viral video 25%	METRIC	INTEGER	The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
Video	Viral video 50%	METRIC	INTEGER	The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
Video	Viral video 75%	METRIC	INTEGER	The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
Video	Viral video completions	METRIC	INTEGER	The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
Video	Viral video views	METRIC	INTEGER	A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
Document Ads	Displays 25%	METRIC	INTEGER	The number of times users reached the first quartile of the documents length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Document Ads	Displays 50%	METRIC	INTEGER	The number of times users reached the second quartile of the documents length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Document Ads	Displays 75%	METRIC	INTEGER	The number of times users reached the third quartile of the documents length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Document Ads	Completions	METRIC	INTEGER	The number of times users reached 100% of the documents length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.
Document Ads	Viral Displays 25%	METRIC	INTEGER	The number of times users reached the first quartile of the documents length on a viral post, including those that skipped to this point. This metric is only available for document ads.
Document Ads	Viral Displays 50%	METRIC	INTEGER	The number of times users reached the second quartile of the documents length on a viral post, including those that skipped to this point. This metric is only available for document ads.
Document Ads	Viral Displays 75%	METRIC	INTEGER	The number of times users reached the third quartile of the documents length on a viral post, including those that skipped to this point. This metric is only available for document ads.
Document Ads	Viral Completions	METRIC	INTEGER	The number of times users reached 100% of the documents length on a viral post, including those that skipped to this point. This metric is only available for document ads.
Conversation Ads	Headline Impressions	METRIC	INTEGER	The number of times people were shown the headline of your conversation ad.
Conversation Ads	Headline Clicks	METRIC	INTEGER	The number of times people clicked on the headline of your conversation ad.
Conversation Ads	Headline CTR	METRIC	INTEGER	Percentage of headline clicks relative to headline impressions (headline clicks divided by headline impressions).
Time	Year	DIMENSION	YEAR	Metrics are broken down yearly
Time	Year month	DIMENSION	YEARMONTH	Metrics are broken down monthly
Time	Year month number	DIMENSION	YEAR_MONTH_NUMBER	Metrics are broken down monthly
Time	Month	DIMENSION	MONTHNAME	Metrics are broken down monthly
Time	Month Number	DIMENSION	MONTH	Metrics are broken down monthly
Time	Week number(sun-sat)	DIMENSION	WEEK_NUMBER	Metrics are broken down weekly
Time	Week number(mon-sun)	DIMENSION	WEEK_ISO_NUMBER	Metrics are broken down ISO weekly
Time	Week start date(sun - sat)	DIMENSION	WEEK_START_DATE	Start date of the week.
Time	Week start date(mon - sun)	DIMENSION	WEEK_ISO_START_DATE	Start date of the ISO week.
Time	Date	DIMENSION	DATE	Metrics are broken down daily
Campaign Group	Campaign group name	DIMENSION	STRING	The name of the campaign group
Campaign Group	Campaign group value	DIMENSION	STRING	Unique numerical identifier for a campaign group.
Campaign Group	Campaign group edit link	DIMENSION	STRING	Link to edit the campaign group in LinkenIn Ads
Campaign Group	Campaign group status	DIMENSION	STRING	Status of the campaign group
Campaign Group	Campaign group total budget	DIMENSION	STRING	Maximun amount to spend across all associated campaigns and creatives for duration of campaign group.
Campaign Group	Campaign group start date	DIMENSION	STRING	Represents the inclusive date when to start running the associated campaigns under this campaign group.
Campaign Group	Campaign group end date	DIMENSION	STRING	Represents the exclusive (strictly less than) date when to stop running the associated campaigns under this campaign group.
Campaign	Campaign name	DIMENSION	STRING	The name of the campaign
Campaign	Campaign Id	DIMENSION	STRING	Unique numerical identifier for a campaign value
Campaign	Campaign edit link	DIMENSION	STRING	Link to edit the campaign in LinkenIn Ads
Campaign	Campaign created date	DIMENSION	STRING	Creation date of the campaign
Campaign	Campaign status	DIMENSION	STRING	Status of campaign
Campaign	Campaign type	DIMENSION	STRING	Type of campaign. eg. TEXT_AD
Campaign	Campaign objective type	DIMENSION	STRING	Objective type of campaign. eg.WEBSITE_VISIT
Campaign	Campaign optimization target type	DIMENSION	STRING	Determines how this campaign is optimized for spending
Campaign	Campaign cost type	DIMENSION	STRING	Cost type, e.g. CPM
Campaign	Campaign daily budget	DIMENSION	STRING	Maximum amount to spend per day
Campaign	Campaign total budget	DIMENSION	STRING	Maximum amount to spend over the life of the Campaign
Campaign	Campaign unit cost	DIMENSION	STRING	Amount to bid per click, impression, or other event depending on the pricing model
Campaign	Campaign start date	DIMENSION	DATE	Start date of the campaign
Campaign	Campaign end date	DIMENSION	DATE	End date of the campaign
Account	Account name	DIMENSION	STRING	The name of the account
Account	Account number	DIMENSION	STRING	The assigned number of an account
Account	Account type	DIMENSION	STRING	The Account type
Account	Account status	DIMENSION	STRING	The Account Status
Account	Currency code	DIMENSION	STRING	The Account Currency code
Creative	Creative Id	DIMENSION	STRING	Unique numerical identifier for the ad creative
Creative	Creative status	DIMENSION	STRING	Status of the creative
Creative	Creative type	DIMENSION	STRING	Type of the creative, e.g. TEXT_AD
Creative	Creative direct sponsored content	DIMENSION	STRING	Indicate whether the creative is a direct sponsored content or not
Creative	Creative name	DIMENSION	STRING	Name of the creative
Creative	Creative title	DIMENSION	STRING	Title of the creative
Creative	Creative text	DIMENSION	STRING	Body text of the creative
Creative	Creative destination URL	DIMENSION	URL	Destination URL of the creative
Creative	Creative Post URL	DIMENSION	URL	Link to the creative post.
Creative	Creative thumbnail url	DIMENSION	IMAGE_URL	Thumbnail URL of the creative
Demographics	Company size	DIMENSION	STRING	Approximate company size of LinkedIn members engaged with campaigns.
Demographics	Company Name	DIMENSION	STRING	Company name of LinkedIn members engaged with campaigns.
Demographics	Industry	DIMENSION	STRING	Industry of LinkedIn members engaged with campaigns.
Demographics	Seniority	DIMENSION	STRING	Seniority of LinkedIn members engaged with campaigns.
Demographics	Job title	DIMENSION	STRING	Job title of LinkedIn members engaged with campaigns.
Demographics	Job function	DIMENSION	STRING	Job function of LinkedIn members engaged with campaigns.
Demographics	Country	DIMENSION	STRING	Country of LinkedIn members engaged with campaigns.
Demographics	Region	DIMENSION	STRING	Region of LinkedIn members engaged with campaigns.
Conversion	Conversion ID	DIMENSION	STRING	ID of the conversion.
Conversion	Conversion name	DIMENSION	STRING	A short name for this rule, which will be shown in the UI and in reports.
Conversion	Conversion type	DIMENSION	STRING	The type of the rule
Conversion	Conversion enabled	DIMENSION	BOOLEAN	Is the conversion enabled
Conversion	Conversion value	DIMENSION	STRING	The monetary value for this conversion
Conversion	Conversion currency	DIMENSION	STRING	Identifying code for currency type
Publisher platform	Serving location	DIMENSION	STRING	The location where the ad was shown, whether on the LinkedIn platform or off-site. Possible values are ON_SITE and OFF_SITE.
Publisher platform	Impression device	DIMENSION	STRING	Group results by the device type the ad made an impression on. Reach metrics and conversion metrics will not be available when this breakdown is used. Possible values are DESKTOP_WEB, MOBILE_APP, MOBILE_WEB.

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Linkedin Ads Metrics and Dimensions