Simplify Your Client's Twitterverse With Twitter Reporting Tool

Leverage this discovery platform and understand your client's X ads insights in minutes.

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Discover New Audiences With Twitter Ads Reporting Tool

Automate Twitter ads reporting based on your campaign goals

Create impactful performance reports in just minutes. Connect your client's Twitter ad account, choose your KPIs, and pull real-time data directly onto your most preferred destination: Google Sheets and Looker Studio.

Generate more fans for your client with cross-channel insights

Combine X ads insights with other channels' campaign data and expand your client's reach. Streamline Twitter ads reporting and achieve strong business results effortlessly.

Keep clients informed with automated reporting

Transparency is crucial for every customer relationship. Start by setting up an automated email reporting cadence, share a live link for your reports, and automate the process to ensure your clients are always aware of their performance.

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Get the Twitter Ads insights you need

Performance

Monitor overall campaign performance to understand how your X Ads are performing based on your objective. Use metrics such as impressions, likes, clicks, amount spent, cost per click, and more to optimize the performance of your campaigns and evaluate your gains.

Conversions

Track how clickable and action-worthy your ads are by calculating the link clicks, conversion events, and more. Read between the lines effortlessly by analyzing post-click conversions, and calculating the CTR and cost per action based on clicks. Equip yourself with these insights to fine-tune your ad strategy and optimize your budget further.

Engagement

The goal is to generate buzz around your client and their offerings by measuring engagement and engagement rate from metrics such as likes and reposts, replies and profile visits, link clicks, and more. Leverage these engagement-rich campaigns for greater visibility and interaction with your client's target audience, all while maximizing ROI for future campaigns.

Campaigns

Enhance your organic content strategy with X's paid ad campaigns. Keep track of all your clients' campaign details and metrics like campaign name, status, start and end date, total and daily budget, and more. Use these metrics to measure success, allocate budget effectively, and improve targeting. Generate detailed reports for more efficient ad strategies.

Time

Keep track of when your client's campaign performs best. Monitor the engagement and performance of your ads over time, analyzing user actions taken on your ads by week, month, year, and even by day. Use these insights to optimize content and generate actionable reports to make informed data-driven decisions.

Ad group

Easily monitor and evaluate the performance of the ad groups you are bidding for. Identify the ad group names, IDs, statuses, start and end dates, as well as the objective and total budget of the ad group. Utilize this data to optimize ad performance, allocate budget more effectively, improve ad targeting, and boost conversion rates while reducing costs.

See all the Twitter Ads metrics and dimensions we support

Destinations

Google Sheets

Create always live, interactive, cross-channel dashboards in Looker Studio and securely share them with your Internal and External users. Create custom landing pages with Omega .

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Looker Studio

Get Unlimited Insights from your Marketing Data right within your Google Sheets Spreadsheet and monitor your metrics like a hawk. Create custom landing pages with Omega

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Why choose Two Minute Reports?

Automate Reports. Save Time

Ditch manual reports & dashboards! Automate them in minutes and save hundreds of hours. Effortlessly pull data from over 30 marketing sources to gain valuable insights and impress clients.

Grow Revenue

Maximize client revenue and yours. Discover hidden opportunities to boost growth and stop wasting money on ineffective campaigns. Focus on what works and ditch the guesswork

Transition from Manual

Enhance client reporting experience with professional, white-labeled reports and stunning predefined templates.

Maximize multi-source Insights.

Effortlessly pull data from over 30 marketing sources to gain valuable and actionable insights.

Build Custom Reports

Create reports that matches your brand's requirement. Customise with personalised logo, colour schemes and more!

Feel secure with TMR

Built with advanced security features, ensure your data is secure including encryption, access controls and more.

"Overall, this is a highly potent software that takes your reporting and analytics to the next level. It is easy to integrate and use this software so that you can start using it quickly."
JonathanCEO
"The software is great, very easy to use and does the same as other softwares which charge you x20 its cost."
DiegoDigital Marketing and Web Design
"They have a good choice of connectors. For ecommerces, they do most social media, GA (better than Google's), Shopify, Amazon, Klaviyo. In short, everything we need."
Fanny MarcouxWeb Analytics Consultant
"Two Minute Reports does exactly what it says - it makes it extremely quick and easy to create reports."
MarcCTO

Frequently Asked Questions

How can you measure performance on Twitter?

Twitter Performance Metrics

Top tweets or your best-performing posts
Followers
Volume of mentions
Retweets and replies
Link clicks
ROI
Likes
Impressions
Video views
Hashtag performance
Profile visits
New followers
Best time to post

How do you measure if ads are performing well?

10 Key Ad Performance Metrics

Engagement rate
Click-through rate (CTR)
Cost per click (CPC): Lower CPC with effective engagement means better cost efficiency.
Cost per engagement (CPE)
Conversion rate
Cost per conversion (CPA): The lower the CPA, the higher the profit.
Impressions
Followers growth
Tweet engagement
Video completion rate (for video ads)

How do you calculate performance of ads?

How to Quantify Twitter Ads Metrics

Engagement rate: Add up all types of engagements (likes, retweets, comments, shares). Then, divide this by the number of impressions -> (Total Engagements / Total Impressions) * 100
Click-through rate (CTR): Count the total clicks on your ad. Divide this by the total impressions, then multiply by 100 to get the percentage -> (Total Clicks / Total Impressions) * 100
Cost per click (CPC): Take your total ad spend and divide it by the number of clicks received -> Total Ad Spend / Total Clicks
Cost per engagement (CPE): Divide the total ad spend by the number of engagements (clicks, likes, retweets, etc.) -> Total Ad Spend / Total Engagements
Conversion rate: Calculate the number of conversions that result from clicks on your ad. Then, divide by the total number of clicks and multiply by 100. -> (Conversions / Total Clicks) * 100
Cost per conversion (CPA): Divide the total amount spent on ads by the number of conversions -> Total Ad Spend / Total Conversions
Impressions: Track the total number of times your ad was shown. This is typically provided directly by X Ads (Twitter) Manager.
Follower growth: Measure the increase in followers during the campaign period and divide by the ad spend if you want to see growth per dollar -> (New Followers - Old Followers) / Total Ad Spend
Tweet engagements: Simply total up all the engagements on your promoted tweets. This is also generally tracked by the X Ads (Twitter) Manager.
Video completion rate (for video ads): Count the number of times users watched your video to the end. Divide this by the total video impressions, then multiply by 100. -> (Total Completed Views / Total Video Impressions) * 100

What is the benchmark for Twitter ads industry?

Typically, Twitter ads see an average click-through rate (CTR) of around 1% to 3%, but this can vary depending on your industry and the type of ad you're running. If your CTR is over 3%, that's a great sign—your ad is really resonating and engaging your audience.