Optimize Campaigns With Microsoft Advertising (Bing Ads) Reporting Tool

Generate stunning Microsoft (Bing) Ad reports before you can search for "Google" on Bing.

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Monitor Your PPC Campaigns with Our Bing Ads Reporting Tool

Monitor performance KPIs with our Bing Ads (Microsoft Advertising) reporting tool

Easily track and evaluate the performance of your campaigns using our comprehensive Bing Ads reporting tool. Gain instant insights into crucial Bing ad metrics across multiple campaigns in a single Bing Ads dashboard. Monitor KPIs such as impressions, clicks, CTR, CPC, CPM, the amount spent, click share percentage, etc. Align your clients' with these metrics to effectively measure campaign outcomes.

 

Spotlight top-performing Bing ad campaigns, analytical KPIs and conduct detailed ad group analysis. Break down campaign performance for every KPI and make data-driven decisions to implement actionable next steps.

Boost campaign ROI with powerful Bing Ads reports

Track key conversion metrics to assess the overall success of your ad strategy. Measure conversion rate, cost per conversion, revenue per conversion, and return on ad spend (ROAS) to ascertain whether you have achieved the desired outcomes to showcase your agency's expertise and emphasize the value you provide to your clients.

 

Focus on identifying high-intent keywords, refining existing campaign flows, optimizing bidding strategies, and making rational, informed decisions to elevate your client’s conversion goals. Generate a comprehensive Bing Ads report to correlate the impact of cost-based metrics on ROI and deliver useful recommendations for better resource allocation.

Optimize Bing shopping campaigns to increase sales

Access Bing shopping insights for a holistic view of performance at a glance. Analyze top-selling brands, product categories, product types, sellers, geographical sales data, prices, and other key KPIs within one Bing Ads dashboard. This consolidated approach allows for quick assessment and strategic planning.

 

Compare the benchmark click-through rate (CTR) and bids for your product group to determine whether your campaign results meet or exceed your client's expectations. Deliver actionable recommendations in your Bing Ads (Microsoft Advertising) report to boost product sales, reinforcing your position as a strategic growth partner for your clients.

Track share of voice with position-based impression metrics

Evaluate how prominent your ads appear in Bing search results by analyzing various impression metrics. Track indicators such as top impression rate, top impression share lost to rank, top impression share, absolute top impression rate, etc. These metrics help you understand whether your ads reach the right audience, providing a clearer picture of your campaign's visibility.

 

Develop and implement effective strategies that drive better ad visibility and growth. Optimize audience targeting and refine bidding strategies to increase exposure and conversions. Leverage meaningful insights from performance tracking to stay ahead of the competition and improve your overall Microsoft advertising effectiveness.

Measure cross-channel PPC campaign performance

Assess and evaluate your Bing ads campaign performance alongside other relevant PPC channels, including Google AdsFacebook Ads, and LinkedIn Ads, all within a unified platform. Create data-driven reports highlighting the best-performing channels, unifying key KPIs to explain how they contribute to winning campaigns.

 

Showcase how your marketing efforts yield tangible results. Maximize ROI by focusing on the PPC channels that drive the highest growth potential, ensuring every dollar you allocate generates the best possible results.

Keep clients in the loop with automated Bing Ads reports

Use automation to deliver updated client reports at the frequency that best suits your clients. Share a live link to your Bing Ads report to ensure your clients stay updated with the latest performance insights. 

 

Quickly transform lengthy spreadsheets into real-time, actionable PPC reports. Regularly analyze campaign performance and share consistent updates to make better-informed decisions for sustainable ROI outcomes.

Are you ready to get the Reports done in Two minutes?

Destinations

Google Sheets

Get Unlimited Insights from your Marketing Data right within your Google Sheets Spreadsheet and monitor your metrics like a hawk.

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Google Sheets

Looker Studio

Create always live, interactive, cross-channel dashboards in Looker Studio and securely share them with your Internal and External users.

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Looker Studio

Why choose Two Minute Reports?

Automate Reports. Save Time

Automate Reports. Save Time

Ditch manual reports & dashboards! Automate them in minutes and save hundreds of hours. Effortlessly pull data from over 30 marketing sources to gain valuable insights and impress clients.

Grow Revenue

Grow Revenue

Maximize client revenue and yours. Discover hidden opportunities to boost growth and stop wasting money on ineffective campaigns. Focus on what works and ditch the guesswork

Transition from Manual

Transition from Manual

Enhance client reporting experience with professional, white-labeled reports and stunning predefined templates.

Maximize multi-source Insights.

Maximize multi-source Insights.

Effortlessly pull data from over 30 marketing sources to gain valuable and actionable insights.

Build Custom Reports

Build Custom Reports

Create reports that matches your brand's requirement. Customise with personalised logo, colour schemes and more!

Feel secure with TMR

Feel secure with TMR

Built with advanced security features, ensure your data is secure including encryption, access controls and more.

  • "Overall, this is a highly potent software that takes your reporting and analytics to the next level. It is easy to integrate and use this software so that you can start using it quickly."
    JonathanCEO
  • "The software is great, very easy to use and does the same as other softwares which charge you x20 its cost."
    DiegoDigital Marketing and Web Design
  • "They have a good choice of connectors. For ecommerces, they do most social media, GA (better than Google's), Shopify, Amazon, Klaviyo. In short, everything we need."
    Fanny MarcouxWeb Analytics Consultant
  • "Two Minute Reports does exactly what it says - it makes it extremely quick and easy to create reports."
    MarcCTO

Read more about Microsoft/Bing Ads Reporting Tool

Bing advertising is one of the most underrated platforms for PPC growth. Unlike Google Ads, where you can easily get lost in search, Bing offers an uncluttered advertising experience. You can tap into new audience targeting options, explore creative ad formats, measure campaign performance, and optimize for high ROI. 

While the native Bing ads dashboard is a good way to begin, manually signing in using different accounts will screw up your time and client reporting efforts. To make it easier, you need a reliable reporting tool to consolidate and measure Bing ad campaigns in one place. 

With the Two Minute Reports’ Bing Ads reporting tool, all PPC campaigns can be managed in a single dashboard. Connect your client accounts, extract real-time KPIs, share live progress, and automate Bing Ads reports. Deliver quick, actionable campaign insights and confidently progress with data-driven decisions that matter to your clients.

Frequently Asked Questions

What is the difference between Google ads and Bing ads?

The key difference between Google and Bing ads is their reach and audience. Google has a massive audience base catering to extensive targeting capabilities, whereas Bing has a smaller audience segment with often low CPC. So, depending on your PPC advertising requirements, you can choose the right platform that aligns with your goals and objectives.

What is a good CTR for bing ads?

An ideal click-through rate for Bing ads accounts for 2%. If it is below 1%, you need to consider changing your ad copy and other supporting elements (landing page experience, keyword relevancy, audience targeting) to boost ad engagement and conversions.

Does Google Analytics track Bing ads?

Yes. You can import your Bing ads account into your GA4 (Google Analytics) account and track metrics like clicks, conversions, costs, and ROI. You can also monitor ad performance by campaign, ad group, keyword, device, and location.

How do I create a Bing ad report?

To create Bing ad reports, connect your client’s PPC ad account to Google Sheets/Looker Studio and pull key metrics via Two Minute Reports. Once this is done, select your preferred reporting template, customize it, and start generating reports to understand how your marketing goals have impacted the ad campaign performance.

What are Bing shopping ads?

Similar to Google shopping ads, you can advertise your products on Bing’s search network. Instead of text ads, you can showcase your product images, and prices to target potential customers to drive traffic to your online store, improving visibility and ROI.

Is there a Bing analytics?

Yes. Through the native Bing Ads dashboard, you can manage multiple ad accounts and campaigns and track KPIs like CTR, CPC, and conversion rate for each campaign. Besides, you can filter and sort the campaign details to access comprehensive insights.

Is Bing Ads better than Google Ads?

Google Ads and Bing Ads offer different advertising options. Google Ads provides a wide range of targeting choices, while Bing Ads primarily target audiences on partner sites like AOL and Yahoo. Although Google has a significantly higher traffic volume, Bing has a more limited reach. Ultimately, the best choice depends on your client’s specific needs and objectives.

How to create custom reports in Bing Ads?

You can create custom reports using the TMR’s Bing Ads reporting tool. Connect your client accounts, extract relevant KPIs, and build tailored campaign reports in Google Sheets or Looker Studio for clear, actionable, data-driven insights.

How do I track Bing Ads?

You can use the native campaign manager dashboard to track Bing Ads performance. Monitor important metrics, such as CPA (cost per acquisition), clicks, conversions, impressions, etc. You can also analyze campaign performance alongside behavior insights and download detailed PPC reports in your preferred format for in-depth analysis.