Optimize Your Client’s Campaigns With Microsoft (Bing) Ads Reporting Tool

Generate stunning Microsoft (Bing) Ad reports before you can search for "Google" on Bing.

Trusted by 4000+ brands and agencies

Monitor Clicks and Conversions with Bing Reporting

Automatically collect Microsoft ads performance data for all important KPIs.

Create stunning performance reports in minutes! With Two Minute Reports, directly connect your client's PPC ads accounts and pull real-time metrics such as click-through rate (CTR), conversion rate and other key metrics to your report automatically.

Easily combine Microsoft Ads with data from other sources

Compare and evaluate multiple PPC ads campaign performance for cross-channel insights. Analyze how your clients' marketing channels are performing and optimize. Learn all about your target audience's demographics and increase engagement rates.

Keep clients in the loop with automated reporting

Transparency is the foundation of lasting client-agency relationships. Set up automated email reporting cadence, share a live link to Microsoft Ads report and automate reports to ensure your clients are always up-to-date on their performance.

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Get the Microsoft/Bing Ads insights you need

Performance

Analyze the cost, clicks, and impressions of your ad campaigns to measure performance. Evaluate your cost per click (CPC) or cost per thousand impressions (CPM) to optimize campaign spending. Track your click-through rate (CTR) to assess the effectiveness of your ads. Monitor ad relevance to ensure your ads align with customer searches. Check impression share and budget/rank losses to fine-tune targeting and budget. These metrics help you make data-driven decisions to improve campaign efficiency and ROI.

Conversions

Track the number of conversions and revenue your ads are generating with these metrics. Determine the cost per conversion and return on ad spend (ROAS) to measure your campaign's effectiveness. Get valuable insight into your conversion rates and revenue per conversion. Calculate the cost per all conversions to review campaign profitability. Use these metrics to optimize your ads and maximize success.

Time

Evaluate campaign performance by analyzing data using different time frames. Examine results on a daily, weekly, monthly, or yearly basis to identify trends and make informed decisions on campaign optimization. Use date, month, year, week number, hour, and month number to measure data and monitor campaigns more effectively.

Campaign

Use campaign metrics to monitor and evaluate your ad performance. Analyze your campaign name and type to identify your most successful campaigns. Track your campaign status and ID to monitor your ad progress and make data-driven decisions to maximize your ROI.

Account

Identify account name, ID, number, status, and currency code to gauge ad performance. Analyze currency code for different market behavior. Track account status to identify any discrepancies or issues. Use account ID for quick access to important account info. Streamline accounts using account number for easier tracking.

Ad Group

Evaluate ad group names, status, and network settings for insights. Optimize ad group names to improve organization and clarity. Monitor ad group status to ensure they are active and successful. Analyze network settings to see which platforms are driving the most traffic and adjust targeting accordingly.

Keyword

Track keyword performance and identify high-volume, relevant search queries to optimize your ad campaigns. Measure effectiveness by monitoring keyword clicks, impressions and cost per click. Use keyword ID to quickly find and modify underperforming ads. Boost campaign ROI by utilizing insights to inform future campaign planning.

Prominence

Maximize your ad's visibility with Top Impression Share and Absolute Top Impression Share. Learn how often you appear in the top ad placements above the search results and in the first position of all ad positions. Discover the percentage of impressions you missed due to low ad rank or insufficient budget. Use these insights to optimize your ad strategy and improve your operations.

Visitor

Identify where your audience is from with Visitor Country metric. Analyze user behavior with device types using Device Type metric. Use Visitor State/Region to see where most clicks come from. By understanding these insights, you can better target your ads to improve user engagement and ROI.

Goal

Track your event and campaign analytics goals effectively by noting down the name and assigned identifier of your goals. With these insights, you can identify which goals are contributing the most to your business objectives and adjust your strategies accordingly. This will help you create more data-driven reports, improve your operations, and achieve better results.

See all the Microsoft/Bing Ads metrics and dimensions we support

Destinations

Google Sheets

Create always live, interactive, cross-channel dashboards in Looker Studio and securely share them with your Internal and External users. Create custom landing pages with Omega .

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Looker Studio

Get Unlimited Insights from your Marketing Data right within your Google Sheets Spreadsheet and monitor your metrics like a hawk. Create custom landing pages with Omega

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Why choose Two Minute Reports?

Automate Reports. Save Time

Ditch manual reports & dashboards! Automate them in minutes and save hundreds of hours. Effortlessly pull data from over 30 marketing sources to gain valuable insights and impress clients.

Grow Revenue

Maximize client revenue and yours. Discover hidden opportunities to boost growth and stop wasting money on ineffective campaigns. Focus on what works and ditch the guesswork

Transition from Manual

Enhance client reporting experience with professional, white-labeled reports and stunning predefined templates.

Maximize multi-source Insights.

Effortlessly pull data from over 30 marketing sources to gain valuable and actionable insights.

Build Custom Reports

Create reports that matches your brand's requirement. Customise with personalised logo, colour schemes and more!

Feel secure with TMR

Built with advanced security features, ensure your data is secure including encryption, access controls and more.

"Overall, this is a highly potent software that takes your reporting and analytics to the next level. It is easy to integrate and use this software so that you can start using it quickly."
JonathanCEO
"The software is great, very easy to use and does the same as other softwares which charge you x20 its cost."
DiegoDigital Marketing and Web Design
"They have a good choice of connectors. For ecommerces, they do most social media, GA (better than Google's), Shopify, Amazon, Klaviyo. In short, everything we need."
Fanny MarcouxWeb Analytics Consultant
"Two Minute Reports does exactly what it says - it makes it extremely quick and easy to create reports."
MarcCTO

Frequently Asked Questions

What is the difference between Google ads and Bing ads?

The key difference between Google and Bing ads is their reach and audience. Google has a massive audience base catering to extensive targeting capabilities, whereas Bing has a smaller audience segment with often low CPC. So, depending on your PPC advertising requirements, you can choose the right platform that aligns with your goals and objectives.

What is a good CTR for bing ads?

An ideal click-through rate for Bing ads accounts for 2%. If it is below 1%, you need to consider changing your ad copy and other supporting elements (landing page experience, keyword relevancy, audience targeting) to boost ad engagement and conversions.

Does Google Analytics track Bing ads?

Yes. You can import your Bing ads account into your GA4 (Google Analytics) account and track metrics like clicks, conversions, costs, and ROI. You can also monitor ad performance by campaign, ad group, keyword, device, and location.

How do I create a Bing ad report?

To create Bing ad reports, connect your client’s PPC ad account to Google Sheets/Looker Studio and pull key metrics via Two Minute Reports. Once this is done, select your preferred reporting template, customize it, and start generating reports to understand how your marketing goals have impacted the ad campaign performance.

What are Bing shopping ads?

Similar to Google shopping ads, you can advertise your products on Bing’s search network. Instead of text ads, you can showcase your product images, and prices to target potential customers to drive traffic to your online store, improving visibility and ROI.