Pinterest has seen tremendous growth in recent years, both as a sharing platform and as a powerful marketing channel for brands. To maximize the effectiveness of campaigns, marketers should be able to access the performance of their posts. Doing so is tough as there’s a lack of integration between Pinterest Ads and Looker Studio. It makes extracting this data a time-consuming task.
Fortunately, Two Minute Reports (TMR) provides the necessary connection between the two platforms, allowing users to merge performance data from campaigns and create custom dashboards in Looker Studio. This guide explains in detail how to use Two Minute Reports for this purpose.
Select Pinterest Ads in the TMR Portal
The first thing to do is to go through our portal and select the data source you want to add.
- Go to apps.gox.ai and Login to your account.
- Choose Two Minute Reports for Looker Studio (the blue one).
- Select your team. If you only have one team, you skip this and TMR automatically redirects you to the connectors page.
You will now see the connectors page.
- In the connectors page, find and select Pinterest Ads.
Authorize Your Pinterest Ads Account
The next series of steps is to configure your Pinterest Ads account with TMR.
Login to Your Pinterest Ads Account
In this section, you need to login to your Pinterest account for authentication making sure it connects with TMR and Looker Studio.
- Under Data Sources, click +Add New button.
- Name your data source
- Click the red Log in button.
- Go through the entire authentication in Pinterest Ads. If successful, Two Minute Reports gives a prompt “Signed in! You may close this tab now.“
Configuring Your Pinterest Ads Account with TMR
- In the Query Configs section, click + Add New button. Choose the data source you added earlier. Click Next.
The next following steps is where you configure your Pinterest Ads settings to TMR so that you can create reports in Looker Studio. You may configure the following parameters depending on your preference as TMR has imported them.
- Name your query config.
- Select your Pinterest Ad Account.
- Data Options whether you want to Include missing time values or Replace blank metrics with zeros. This means empty metrics are still being reported as zero values.
- Click Save.
Once everything is finished, click green Create Report button on the right side. The next section is creating reports in Looker Studio.
Create a Pinterest Ads Report with TMR in Looker Studio
There are two options to create a Pinterest Ads report with TMR in Looker Studio. You can choose to select our templates or create your own custom reports.
Option 1: Use Two Minute Reports Template
Option 2: Create Report from Scratch
Option 1: Use Two Minute Reports Template
If you prefer to use a template, Two Minute Reports has many template dashboards to choose from.
- After clicking Create Report from the previous section, select any of our templates. In this example, click Pinterest Ads Overall Performance.
- You are redirected to Looker Studio. In Looker Studio, under Select Query Config, choose the configuration you created earlier (it should be the name you gave it). Under Select your Team, choose the appropriate team as well if the dropdown is showed to you.
- Click the blue Connect button in the upper right side of the page.
- You can now view the Pinterest Ads schema on Looker Studio. Click Create Report in the right side of the page.
Once everything is loaded, you are presented with a custom template report from Two Minute Reports. You can use your Pinterest Ads data to this report and edit as you see fit.
If you want to learn on how to use your own data to our templates, read How to use templates for Looker Studio
Option 2: Create Report from Scratch
You can also create your own custom dashboard in Looker Studio. Looker Studio is a powerful data visualization tool that contains many features to help you reduce time creating reports.
- After clicking Create Report from the previous section, click Create Report from scratch blue button.
- You are redirected to Looker Studio. In Looker Studio, under Select Query Config, choose the configuration you created earlier (it should be the name you gave it). Under Select your Team, choose the appropriate team as well if the dropdown is showed to you.
- Click the blue Connect button in the upper right side of the page.
- You can now view the Pinterest Ads schema on Looker Studio. Click Create Report in the right side of the page.
Once everything is loaded, you are presented with a blank canvas. You can now create custom reports (adding dates and charts) in Looker Studio with your Pinterest Ads data.
If you want to learn about creating your own report, like adding dates and charts, read How to Create a Report in Looker Studio