TikTok has become a staple of the marketing world, making it essential for advertisement in social media. When investing time and money into these ads, it is important to assess their performance and this is an overwhelming task.
Looker Studio provides users with the data they need to evaluate performance, such as clicks, click-through rates, locations, and top-performing ads. Unfortunately, TikTok is not a native connector to Looker Studio. Two Minute Reports solves this problem for you. TMR connects with other data sources so you can easily reduce your time creating manual reports.
By simply selecting the metric data of interest, the user can have the raw data they need in their sheet within a minute. Here’s a guide on how to do that.
Select TikTok Ads in the TMR Portal
The first thing to do is to go through our portal and select the data source you want to add.
- Go to apps.gox.ai and Login to your account.
- Choose Two Minute Reports for Looker Studio (the blue one).
- Select your team. If you only have one team, you skip this and TMR automatically redirects you to the connectors page.
You will now see the connectors page.
- In the connectors page, find and select TikTok Ads.
Authorize Your TikTok Ads Account
The next series of steps is to configure your TikTok account with TMR.
Login to Your TikTok Account
In this section, you need to login to your TikTok account for authentication making sure it connects with TMR and Looker Studio.
- Under Data Sources, click +Add New button. Name your data source and click the green Authorize button.
- Go through the entire authentication in TikTok. If successful, Two Minute Reports gives a prompt “Signed in! You may close this tab now.“
Configuring Your TikTok Account with TMR
- In the Query Configs section, click + Add New button. Choose the data source you added earlier. Click Next.
The next following steps is where you configure your TikTok settings to TMR so that you can create reports in Looker Studio. You may configure the following parameters depending on your preference as TMR has imported them.
- Name your query config.
- Select your TikTok Ad account.
- Data Options whether you want to Include missing time values or Replace blank metrics with zeros. This means empty metrics are still being reported as zero values.
- Click Save.
Once everything is finished, click Create Report. The next section is creating reports in Looker Studio.
Create a TikTok Ads Report with TMR in Looker Studio
There are two options to create a TikTok Ads report with TMR in Looker Studio. You can choose to select our templates or create your own custom reports.
Option 1: Use Two Minute Reports Template
Option 2: Create Report from Scratch
Option 1: Use Two Minute Reports Template
If you prefer to use a template, Two Minute Reports has many template dashboards to choose from.
- After clicking Create Report from the previous section, select any of our templates. In this example, click TikTok Ads Performance Overview.
- You are redirected to Looker Studio. In Looker Studio, under Select Query Config, choose the configuration you created earlier (it should be the name you gave it). Under Select your Team, choose the appropriate team as well if the dropdown is showed to you.
- Click Connect blue button in the upper right side of the page.
- You can now view the TikTok Ads schema on Looker Studio. Click Create Report in the right side of the page.
Once everything is loaded, you are presented with a custom template report from Two Minute Reports. You can use your TikTok Ads data to this report and edit as you see fit.
If you want to learn on how to use your own data to our templates, read How to use templates for Looker Studio
Option 2: Create Report from Scratch
You can also create your own custom dashboard in Looker Studio. Looker Studio is a powerful data visualization tool that contains many features to help you reduce time creating reports.
- After clicking Create Report from the previous section, click Create Report from scratch blue button.
- You are redirected to Looker Studio. In Looker Studio, under Select Query Config, choose the configuration you created earlier (it should be the name you gave it). Under Select your Team, choose the appropriate team as well if the dropdown is showed to you.
- Click Connect blue button in the upper right side of the page.
- You can now view the TikTok Ads schema on Looker Studio. Click Create Report in the right side of the page.
Once everything is loaded, you are presented with a blank canvas. You can now create custom reports (adding dates and charts) in Looker Studio with your TikTok Ads data.
If you want to learn about creating your own report, like adding dates and charts, read How to Create a Report in Looker Studio