11 Best Supermetrics Alternatives for 2026

Two Minute Reports feels much more intuitive and quicker to set up when compared to Supermetrics. You can connect your data sources and start pulling essential KPIs in just a few clicks, without navigating complex onboarding steps. With Speedboost, even large reports load faster, helping you spend less time waiting and more time analyzing insights that matter.

While Supermetrics limits branded reporting and faster refresh rates to higher plans, TMR gives you 100+ fully white-label templates and quick data syncs without forcing costly upgrades. For marketers and agencies who want automation, scalability, and client-ready reporting at a fair price, Two Minute Reports stands out as the smarter choice.

Two Minute Reports clearly outshines Supermetrics where it matters most: speed, affordability, and real client-ready reporting. With unlimited reports, Speedboost performance, and white-label customization included on every plan, TMR gives marketers and agencies the freedom to automate reporting without limits or hidden upgrades.

It delivers the power to scale fast, the flexibility to support multi-client reporting, and pricing that makes long-term adoption a no-brainer. In short, Two Minute Reports is the better reporting experience.

Porter Metrics feels like a stripped-down connector that gets the job done when you want data flowing fast. Hook up your ad accounts, analytics tools, or ecommerce platforms, and within minutes, you’re feeding dashboards or spreadsheets with unified data. It is convenient for small to mid-size marketing teams that value simplicity over heavy tooling. Users report that the setup is quick and manageable even without technical skills. 

Working with multiple clients becomes easier because pricing is per connected account, not per dashboard or data source. That means you don’t end up paying more just because you added a new client. Billing feels predictable, which helps manage budgets when you run several campaigns. 

Still, there are trade-offs. Porter Metrics doesn’t offer the richest feature set for heavy data manipulation or deep BI-grade blending. If you need advanced transformations, complex multi-channel modeling, or large-scale integrations, you might find yourself pushing against its limits sooner than later. The simplicity that makes it accessible also makes it shallow for power users.

Porter Metrics wins when you want a no-frills, cost-effective tool that gets marketing data into spreadsheets or Looker Studio without fuss. It fits well for small-to-medium agencies, freelance marketers, or teams managing a handful of clients with straightforward reporting needs.

If ease of use, predictable pricing, and simple client data pipelines matter most, Porter Metrics is a smart pick. If you expect to scale or need robust data capabilities, Supermetrics is the safer bet.

AgencyAnalytics feels like a tool built for agencies that want to deliver neat client-ready reports without spending hours on spreadsheets. From setup to dashboard, it’s mostly drag-and-drop. Connect a few ad accounts or analytics sources, and you get clear, branded dashboards, quick and clean. 

For regular campaigns, monthly reports, or clients who just need to see metrics without fuss, AgencyAnalytics works well. It handles common platforms smoothly, and generating reports becomes a routine task instead of a time drain. 

That said, if you need highly customized data blending or deep analytics, combining many data sources, custom dimensions, or very specific metrics, the tool starts to feel limited. Users report constraints around data transformation and flexibility when you try to go beyond basic dashboards. 

AgencyAnalytics earns strong marks when you want speed, clarity, and polished reporting. It helps agencies deliver professional dashboards fast, with minimal setup, and solid automation for recurring reports. It’s ideal for small-to-medium clients, regular campaign tracking, and agencies that value simplicity over complexity.

If your agency needs quick reports and ease of use, AgencyAnalytics makes sense. If you expect growth, complex data needs, or want full control over your analytics pipeline, Supermetrics is the smarter long-term bet.

Using Coupler.io felt straightforward from day one. I hooked up a few ad accounts and analytics platforms, and data started flowing into Google Sheets and BI tools with minimal setup. The interface stays clean and user-friendly, which makes it easy for non-technical teammates to join in without hand-holding.

When I set up regular exports, automation worked reliably, no constant manual downloads, no overdue reports. Refreshes run on schedule, and multiple data sources stay synced. 

Still, I noticed limitations when reporting needs grew. For heavy cross-platform analysis or complex data models, data manipulation inside Coupler.io felt a bit shallow. Some advanced metrics or highly-custom data setups simply required external work once data landed in Sheets or BI.

Coupler.io earns serious points when you need solid data flow, predictable pricing, and simple reporting automation. It is especially good for small to mid-sized teams who want reliable exports without steep learning curves or complex pipelines.

If you care most about ease, simplicity, and getting usable data flowing quickly, choose Coupler.io. If you expect a growing stack and need the ability to handle complicated analytics demands, Supermetrics is worth the investment.

Adverity feels like stepping up from a simple data connector to a full-on data platform. Once you plug in multiple sources, it starts cleaning, harmonizing, and organizing data on its own. That means less time fixing mismatched metrics and more time analyzing results. Data from ads, sales, ecommerce, and CRM, it ends up looking consistent and trustworthy. 

What stands out is how it handles scale. I threw a mix of marketing, sales, and analytics data at it, and it held up without choking. For agencies or teams juggling many clients and data streams, that stability feels like a relief. Users often mention automation and solid data governance as big wins. 

That said, it’s not instant setup-friendly. The onboarding takes work. You need some technical skill or support to get the pipelines right. Teams that just want quick, plug-and-play reporting may find the setup effort heavy.

Adverity earns its stripes when you need a data platform that can scale — not just a simple reporting tool. It handles big mixed datasets, automates data hygiene, and keeps dashboards clean no matter how many channels you run. If your team manages many clients or demands high data reliability, Adverity gives you the foundation you need.

If you run ambitious campaigns, handle multiple data sources, or need clean, unified data for complex reporting, go with Adverity. If simplicity and low overhead matter more than deep data control, Supermetrics still gets the job done.

Dataslayer feels like a breath of fresh air when you need simple, fast access to ad and analytics data. Once set up, it pulls data from major ad platforms and analytics tools straight into Google Sheets or Looker Studio. For a marketing team juggling a few clients, this simplicity makes reports easy to build without wrestling with spreadsheets.

What stands out is price predictability. Their pricing model doesn’t force you to pay extra per dashboard or per user. That means adding a new client or campaign doesn’t hit your wallet again. For smaller agencies or lean teams, that makes a big difference.

At the same time, Dataslayer isn’t built for heavy-duty data warehouses or complex data modeling. If you have many sources, need deep transformation, or custom data workflows, you may outgrow it. Export destinations beyond the core offerings are limited compared to larger platforms. 

Dataslayer delivers a solid balance of simplicity, affordability, and enough power for small to mid-size marketing teams. If you need a tool that pulls data reliably, keeps costs predictable, and avoids the overhead of big enterprise platforms, this one is worth serious consideration.

If your focus is clean, straightforward reporting for ads and small-to-medium campaigns, go with Dataslayer. If you expect to scale or handle complex, multi-channel data flows, Supermetrics remains the more powerful choice.

Power My Analytics grabs attention when you want to keep reporting simple and cost-effective. After connecting a few ad accounts or analytics tools, data starts flowing into spreadsheets or warehouse destinations straight away. No complicated setup, no heavy learning curve — easy enough for small or mid-size teams. 

I found scheduled data pulls and auto-warehousing especially helpful. Data updates automatically, and you don’t have to babysit API refreshes or manual exports each week. For agencies or freelancers managing multiple clients, this keeps reporting manageable without extra hours. 

That said, Power My Analytics does feel limited when you push for advanced analytics. It supports fewer data sources compared to larger platforms, which means if a campaign uses niche tools, you might need to work around or supplement data manually. 

So if your workload involves straightforward advertising and analytics data and you want automation with minimal hassle, Power My Analytics gets the job done cleanly. If your reporting grows complex, you may find that it reaches its ceiling.

Power My Analytics is a strong fit when you want to automate reporting, keep costs low, and avoid the headache of manual data collection. For small to medium agencies, independent marketers, or lean teams, it offers the essentials you need without overwhelming complexity.

If your priority is ease, automation, and predictable pricing over everything else, choose Power My Analytics. If you expect to scale, handle diverse data sources, or demand full flexibility, Supermetrics is the safer long-term bet.

Funnel feels like the central command for marketing data. Once I connected multiple ad, analytics, and CRM platforms, data started flowing into a unified hub. Everything looked consistent: conversions, spend, traffic, channel metrics, all aligned even when sources were different. That removes a lot of manual cleanup that happens when data lives in separate tools. 

When you push heavy data to many clients, multiple channels, Funnel still handles it. The data stays organized, syncs reliably, and you avoid the typical “spreadsheet spaghetti.” For agencies juggling campaigns, this means less time merging exports and more time analyzing performance.

It is not perfect. The initial setup takes a bit of focus. Mapping fields across channels and organizing naming conventions takes effort. And for smaller campaigns or solo-client work, it might feel like using an S-class tool for a scooter ride — more power than needed. 

Funnel earns its place when you need robust, scalable, multi-channel reporting that doesn’t break under load. It cleans, unifies, and delivers reliable data from dozens of platforms into one manageable pipeline. If your agency runs varied clients across channels and wants clean, unified insights after scale, Funnel delivers.

If you foresee growth, multiple data channels, and scale, Funnel is the better bet. For lean, simple workflows, Supermetrics can still hold ground.

Swydo shines when you want quick, clean reports without overcomplicating things. Once I hooked up a few ad and analytics accounts, I was able to run branded dashboards and deliver client reports within minutes. The setup was easy, even for team members who don’t live in spreadsheets. 

I liked how it handles recurring reports: schedule once, forget manual exports, get reliability. The templates stay consistent, and clients receive clean PDFs or dashboard links on time. For small-to-medium campaigns or agencies handling a handful of clients, this saves serious hours. 

That said, Swydo isn’t built for deep data wrangling or complex multi-channel analysis. If you try to blend data across many platforms or need advanced custom metrics and high-level data modeling, the tool begins to show limits. Some metrics may need manual fixes, and advanced analytics workflows may feel constrained. 

Swydo earns serious consideration if you value speed, simplicity, and reliable client reporting. It gives you clean dashboards, easy onboarding, and predictable monthly reporting without fuss. For small to mid-sized campaigns or lean teams, it hits a sweet spot.

Choose Swydo if you want a no-frills reporting engine that delivers fast results and keeps things simple. Choose Supermetrics if you need heavy data engineering, full control, and flexibility that can scale with growing data demands.

Whatagraph shines when you need to spin up client-ready dashboards fast and keep reporting simple. Once you connect a few sources such as ads, social, and analytics, you get clean reports without wrestling with spreadsheets or separate BI tools. Its drag-and-drop layout plus brandable templates make reports look professional in minutes. 

Scheduling regular reports feels easy. Weekly or monthly dashboards, automated exports, or client links — you set them once and forget them. For agencies handling multiple clients with standard needs, this saves time and noise. 

That said, this simplicity comes with trade-offs. When you need deep data blending or complex multi-source analysis across platforms, Whatagraph’s blending logic starts to feel basic. Custom metrics or advanced transformations may not meet power-user needs. 

Whatagraph stands out when your priority is speed, simplicity, and polished client-facing reports. It brings together multiple ad and analytics sources into unified dashboards without complicated setup. Agencies and marketing teams that value reliable, easy-to-share reports will appreciate how quickly it delivers.

If you handle standard campaigns and prioritize ease over complexity, go for Whatagraph. If you expect to scale data sources, need deeper analytics, or custom reporting pipelines, Supermetrics is to be yours.