11 Supermetrics Alternatives & Competitors You Must Try in 2025

Supermetrics has evolved into a powerful tool in the marketing agency's arsenal. With the ability to connect over 130 data sources and 15 destinations, you can streamline analytics with automation, customization, and accessibility to drive critical business decisions.

However, despite its robust features, managing it is a different ball game. With key issues like steep learning curves and API limitations, you’ll end up searching for a reliable Supermetrics alternative within months of subscribing.

The good news is that there are plenty of Supermetrics alternatives available in the market. With our evidence-based research, we’ll help you find the right data integration tool to meet your needs, ensuring a smoother and more efficient reporting experience.

Let’s get started.

What’s the need for a Supermetrics alternative?

• Pricing: The Starter plan, which costs $29/month, allows for only three data sources and one core destination with limited user access. Moreover, you must pay additional costs to include custom data sources, destinations, and users, making it too sophisticated for SMBs to manage and scale.

• Premium Connectors: Adding one premium connector can cost your business plan unprecedented amounts. This limits the flexibility to integrate data from multiple sources.
• Automated data refresh: Supermetrics’s constrained approach to automated scheduling can be a real deal-breaker. The Starter plan allows only weekly data refreshes, whereas you must upgrade to higher tiers to access daily/hourly refreshes. If your agency requires frequent data updates, this could break your bank.
• Connection issues: Most users have encountered difficulties with connection bugs, API load breaks, and missing fields/dimensions, which impact query performance.
• Data blending: Data blending in Looker Studio is clunky and cumbersome, especially while handling large complex queries.

Other key reasons include poor customer support, weak pipeline management, and frequent issues with the API. 

Top 11 Supermetrics Alternatives and Competitors Compared

Here are the top 11 effective Supermetrics alternatives worth considering:

• Two Minute Reports
• Funnel.io 
• Adverity 
• Whatagraph  
• AgencyAnalytics 
• Porter Metrics  
• Power My Analytics 
• Fivetran 
• Improvado  
• Dataslayer.ai  
• Stitch 

Note: This list does not place the tools in any specific order. Each reporting tool is unique and effective. That said, let’s dive into more details as follows:

#1 Supermetrics alternative — Two Minute Reports

Two Minute Reports is the best alternative to Supermetrics, offering unmatched speed, simplicity, and effortless automation capabilities. Within minutes, you can extract real-time KPIs from 30+ channels, track performance, and deliver impactful client reports. This guarantees a continuous flow of updated data, ensuring your insights are practical and reliable. 

Currently, Two Minute Reports is available as:

• An extension for Google Sheets
• A standalone tool for Looker Studio
• JSON API for other integrations

Two Minute Reports enables marketers to schedule data exports to their preferred destination or via email. This feature allows automated data transfers at preferred intervals, ensuring a constant stream of data-powered insights.

Two Minute Reports vs Supermetrics

Learning curve: TMR offers the easiest learning curve compared to other Supermetric alternatives on the list. It is ideal for users needing a simple, effective solution with minimal technical knowledge.

Custom reporting templates: TMR’s templates are professional and user-friendly. With over 100+ reporting templates, you can customize and deliver white-label reports quickly. The best part is that you can repurpose existing reports for new client accounts, skipping hundreds of hours of manual reporting. 

Data sources: Currently, TMR supports 30+ data sources covering major platforms like PPC, social, SEO, web analytics, ecommerce, etc. The team aims to develop and integrate more useful data sources, empowering agency marketers to maximize their potential.

Destination: You can export data to Google Sheets and Looker Studio to transform raw data into actionable insights effectively. Though Supermetrics supports custom connectors, scalability is a key issue due to increased costs. 

Intuitive reporting capabilities: TMR’s intuitive interface enables you to customize your reports easily and share them with unlimited users within a few clicks.

Two Minute Reports pricing:

Supermetrics and Two Minute Reports have different subscriptions based on the number of data sources, destinations, users, automated refresh, etc. For the enterprise plan, you must contact their sales team. 

Two Minute Reports subscription starts from $15/month to $499/month, making it the best Supermetrics alternative that is light on the pockets. You can access unlimited query limits in each plan, providing an affordable solution for businesses with transformative outcomes.

Who can use Two Minute Reports?

TMR suits marketers, analysts, and agencies of all sizes. Its simple yet robust ETL solutions fasten report creation with precision and accuracy.

#2 Supermetrics alternative — Funnel.io

Funnel.io is a marketing intelligence platform known for its robust ETL functionalities. You can connect with 570+ data sources and centralize insights in a Data Hub. It is an advanced data model that lets you benefit from faster reporting, ensuring consistency, customization, and scalability.

With its powerful no-code data transformative tools, you can build custom metrics and dimensions and blend various data. Overall, Funnel.io simplifies data collection and lets you store data seamlessly in any location, enhancing flexibility and efficiency. 

Funnel.io vs Supermetrics 

Learning curve: While both platforms are enterprise-focused, Funnel.io is user-friendly compared to Supermetrics. Its functionality is designed to make marketing data management simple and easier.

Custom reporting templates: Funnel.io offers data visualization templates for its dashboards. These templates support multiple data sources, metrics, dimensions, and visual aids for specific purposes. They also facilitate comprehensive data analytics and help businesses make better business decisions.

Data sources: Funnel.io can integrate with 570+ data sources, 3X compared to Supermetrics. Most users have also cited that integration takes less than 5 minutes, expediting data extraction at ease.

Destinations: Funnel.io supports 25+ destinations in different categories, such as BI, spreadsheets, warehouse, storage, CRM, etc. While Supermetrics does offer custom destinations, it doesn’t support extensive options compared to Funnel.io. 

Intuitive reporting capabilities: While Supermetrics is a data pipeline tool, Funnel is specifically designed to manage and scale marketing data. With it, you can streamline marketing analytics for enhanced performance and results.

Funnel.io pricing:

Funnel.io offers tailored pricing plans for businesses of all sizes. Using their price estimator, you’ll get an estimate of your subscription cost based on Flexpoints. 

Flexpoints act as “credits” that measure your usage. You can choose a plan, and if you need more usage, you can purchase additional Flexpoints.

Funnel.io’s free plan includes 400 Flexpoints. Contact their sales team for high-tier plans. While the cost is relatively higher than Supermetrics, Funnel.io allows exporting data to multiple destinations.

Who can use Funnel.io?

Funnel.io is more suited for marketing analytics. The tool mainly focuses on easy data consolidation, transformation, and user-friendliness.

#3 Supermetrics alternative - Adverity

Adverity is a powerful AI-integrated platform well-suited for enterprise businesses looking to scale data automation and workflow. With over 600+ connectors, it helps teams to organize and collaborate effectively in one place to gain actionable insights. 

Compared to Supermetrics, Adverity offers more sophisticated features, making it a better alternative for users who prioritize advanced data automation and customization.

Adverity vs Supermetrics

Learning Curve: Adverity’s scalable and robust features reportedly have a steep learning curve. Users struggle with the complicated interface and feel there’s less documentation for using some advanced features. 

Custom reporting templates: Since Adverity is enterprise-driven, it offers data stream templates with pre-defined configurations, automating collection, integration, and data transformation from various sources. If you wish to create custom, white-label client reports, Supermetrics is the best choice.

Data Sources: Adverity connects to 600+ data sources across a wide range of categories, such as affiliate, commerce, CRM, social analytics, marketing automation, SEO analytics, etc., making it one of the biggest data connector libraries. 

Destinations: It supports 25+ destinations, including databases, data lakes, cloud storage, data visualization, and BI tools. Research suggests $2000 for destination pricing, but you must contact its sales team to know the actual cost. 

Intuitive reporting capabilities: While Supermetrics provides straightforward reporting tools for agencies, Adverity offers robust analytical tools ideal for enterprise businesses that require in-depth data segmentation, modeling, and predictive analysis.

Adverity pricing:

Adverity pricing plans are customizable depending on the number of data sources and destinations. However, reliable sources indicate a starting price of $500, with data exports exceeding $2000. 

We understand that pricing is subjective. Adverity costs more due to its advanced capabilities. However, if your needs are less complex, Supermetrics offers a cost-effective solution. Consider your requirements and budget before making a decision.

Who can use Adverity?

Adverity’s robust features and pricing make it more suitable for larger teams and budgets. It is built for sophisticated data management, storage, and transformation.

#4 Supermetrics alternative — Whatagraph 

Whatagraph is a popular Supermetrics alternative known for its comprehensive marketing reporting capabilities. It helps marketers and analysts track, transform, and consolidate crucial insights to make informed business decisions. 

With its drag-and-drop builder, you can extract real-time data and build automated KPI dashboards to streamline marketing operations. You can generate ready-to-send reports, reinforcing agency prowess with its extensive data visualization capabilities. 

Whatagraph vs Supermetrics

Learning curve: Whatagraph is extremely user-friendly, enabling quick creation of new reports. Several features, including brand customization and scheduling, help enhance your overall digital marketing efforts. 

Custom reporting templates: Whatagraph boasts a vast library of pre-built templates and visualization tools for specific purposes. These templates help agency marketers draw better inferences from their client reports to boost data-driven outcomes.

Data sources: Whatagraph connects to 50+ marketing integrations, including paid advertising, social media, SEO, analytics, CRM, email, etc. You can use its custom API to connect your preferred data sources. It is available in the Advanced and Custom plans.

Destination: Though not as extensive as Supermetrics, Whatagraph supports Google Sheets and Looker Studio to export your reporting data. However, you can set up automated data transfers via the BigQuery warehouse.

Intuitive reporting capabilities: Whatagraph’s platform is centred around collaboration. Features like collaborative editing and role-based permissions simplify agency teams to work together seamlessly.

Whatagraph pricing:

Similar to Adverity, Whatagraph offers custom pricing plans based on your agency's reporting needs.

Whatagraph’s pricing is based on its internal currency and source credits. All subscriptions include access to 50+ data connectors and historical data.

Who can use Whatagraph?
Whatagraph is for businesses and analysts who prefer enhanced presentation, ease of use, and a centralized reporting platform for data management. The drag-and-drop approach makes it easier for smaller teams and organizations.

#5 Supermetrics Alternative – AgencyAnalytics

AgencyAnalytics is an AI-powered reporting tool designed for robust client management. It allows you to save time, streamline analysis, and impress clients with clear, professional reports that demonstrate the full impact of your marketing efforts.

It has gained enormous popularity for its easy-to-use experience. Their wide range of data connectors and top-notch templates make report creation quick and effective.

AgencyAnalytics vs Supermetrics

Learning curve: AgencyAnalytics is focused on a gradual learning curve and easy usage. Its intuitive user interface enables agency staff to easily manage client accounts and customize reports to meet each client’s needs.

Custom reporting templates: AgencyAnalytics offers ready-to-use templates specifically designed for agencies. With various branded templates, marketers can easily create visually appealing reports, reinforcing trust and client communication.

Data source: AgencyAnalytics supports over 80+ marketing integrations. While this is lower than Supermetrics, it’s still comprehensive. You can extract data and create reports from web analytics, social media, PPC, etc., (self and client) and even track calls.

Destination: While Supermetrics supports custom destinations, AgencyAnalytics has its built-in destinations. Supermetrics connects to external data reporting and visualization tools like Power BI and Tableau, making it more powerful.

Intuitive reporting capabilities: AgencyAnalytics boasts supreme report-building capabilities. Features like the drag-and-drop report creator make this platform user-friendly, even for someone with minimal expertise.

AgencyAnalytics pricing:

AgencyAnalytics pricing is based on functionality and the number of integrations. Their pricing plans are designed to accommodate everybody, from freelancers to large-scale businesses. 

The paid plans start at $79/month and scale up to $479/month for large businesses. The Agency and Agency Pro plans offer the most exceptional AI features.

Who can use AgencyAnalytics?

In summary, AgencyAnalytics is a comprehensive marketing data management tool. It is easy to use, cost-effective, and compatible with individuals and teams of all sizes. It eliminates the requirement of prior experience or specialized experts to create powerful data-backed client reports.

#6 Supermetrics Alternative – Porter Metrics 

Porter Metrics is a no-code marketing report tool designed to simplify the measurement of your marketing efforts. It helps you connect your business apps to data reporting tools like Google Sheets, Looker Studio, or Power BI. Without complex setup, you can track key metrics, consolidate insights, and optimize performance to maximize your client’s bottom line.

Porter Metrics vs Supermetrics 

Learning curve: Most users have cited ease of use as their top benefit. With a quick setup and easy-to-use interface, you can seamlessly integrate various data sources without much time and effort. 

Custom reporting templates: With 80+ free, exclusive templates, Portermetrics lets you easily build white-label reports tailored to your client’s needs. However, if you need to pull data from multiple sources and need advanced control, Supermetrics is a better choice.

Data sources: Supermetrics connects to custom data sources and allows data to be exported to multiple destinations and warehouses. Porter Metrics integrates with 15+ data sources and offers a reliable experience. Overall, Supermetrics stands out as a superior option.

Destination: Porter Metrics supports only Google Sheets and Looker Studio. Many users found Looker Studio integration to be highly beneficial. However, if you want to export and manage data in high-level destinations, Poter Metrics might not be the best choice.

Intuitive reporting capabilities: Poter Metrics uses a simple drag-and-drop approach to report creation. This tool is perfect for creating quicker reports with minimal to zero effort.

Poter Metrics pricing:

Porter Metrics offers pricing plans from $14.99/month to $180/month. They are segregated based on the number of accounts you need. However, all plans include data connectors, destinations, unlimited users, reports, and automated refreshes, making it a cost-effective Supermetrics alternative.

Who can use Porter Metrics?

Porter Metrics is for everyone. Its simple no-code approach is ideal for beginners or smaller teams and budgets.

#7 Supermetrics alternative — Power My Analytics 

Power My Analytics is one of the most affordable data management tools available. Initially, it had connectors only for Looker Studio. Today, it has 40+ data connectors in different categories, expanding your reporting efficiency and data-driven outcomes. 

Like Funnel.io, Power My Analytics offers a data hub that automates data collection, warehousing, and reporting, enabling you to focus more on optimization and less on manual tasks. 

Power My Analytics vs Supermetrics 

Learning curve: Power My Analytics (PMA) is easy to use and integrates into multiple platforms. With its intuitive interface, you can simply access data and create reports quickly without lifting a finger.

Custom reporting templates: Though not as sophisticated as Supermetrics, smaller teams can benefit from PMA’s dashboard templates. A unique advantage is that they come with Schema Explorer, ensuring the templates have a solid foundation of data and providing a deeper context of your reporting effectiveness.

Data sources: Supermetrics integrates with 100+ connectors from diverse categories, whereas PMA only connects with 40+ data sources. However, you can also request custom data integration, which might take 1-3 months, depending on the incoming request volume.

Destination: You can export your data to the most popular destinations and visualization tools, such as Google Sheets, Looker Studio, MySQL, Google Analytics, BigQuery, FTP, etc. 

Intuitive reporting capabilities: Power My Analytics offers an easier, streamlined approach to effective report management. It is helpful for marketers who need basic automated reporting without a complex customization process. 

Power My Analytics Pricing:

Power My Analytics’ pricing plans start at $14.95/month for a single user and extend to $295/month for enterprises. The pricing is based on the number of data sources, accounts, and users per account.

However, one major drawback is that the hourly refresh feature, a core functionality for agencies, is available only as an add-on costing $49.95/month. While it sounds like an affordable option initially, Power My Analytics becomes expensive for agencies looking to scale at a budget-friendly cost.

Who can use Power My Analytics?

Individuals or teams seek an easier and more flexible solution to automate their reporting workflow. It is ideal for agencies and SMBs working with limited budgets.

#8 Supermetrics alternative — Fivetran

Fivetran is an ETL tool focused on automation and seamless data extraction. They have many connectors and applications to ease data management and report creation.

With Fivetran, you can effectively automate and streamline data workflows. It also helps with data loading, transformation, and seamless management of data pipelines with minimal to zero effort.

Fivetran vs Supermetrics

Learning curve: Many users have stated that Fivetran’s low-code interface is easy to use. Its ability to navigate without manual intervention and worry-free maintenance make it a better alternative to Supermetrics.

Custom reporting templates: Though not as robust as Supermetrics, Fivetran offers custom templates for GA4 and Google Ads. Its primary goal is to automate data ingestion and transformation, rather than providing extensive reporting templates.

Data sources: Fivetran supports 650+ fully managed connectors enabling easy implementation and complete end-to-end automation. With the step-by-step guidelines, you can easily integrate connectors and streamline data engineering capabilities.

Destination: Fivetran supports 11+ advanced destinations like Apache Kafka, BigQuery, Snowflake, etc. but doesn’t integrate directly with Google Sheets and Looker Studio. Supermetrics takes the edge by offering seamless integration with such BI tools for easier reporting.

Intuitive reporting capabilities: Though both platforms are enterprise-focused, Fivetran users might require advanced technical knowledge to perform complex operations. It focuses less on pre-configured reporting and more on automated data movement, transformation, and extensibility.

Fivetran’s pricing:

Fivetran’s pricing is usage-based. You will be charged based on the monthly active rows model. MAR means the number of data records that Fivetran updates, deletes, or moves to your data warehouse every month. With its free plan, you can access 500,000 MAR for connections. 

However, the price may go steep if you want to sync data from sophisticated data sources, skyrocketing your expenses.

Who can use Fivetran?

Fivetran favors data engineers, analysts, and BI specialists. It is an advanced and powerful tool for large-scale businesses managing complex data warehouses and out-of-the-box data movement capabilities.

#9 Supermetrics alternative — Improvado

Improvado is a marketer-focused platform for streamlining and automating data management processes. This AI-powered tool helps you analyze data from all channels in one place for faster reporting. 

It is gaining more traction for its robust data transformation capabilities. The Marketing Common Data Model automates transformation, enabling you to standardize your marketing data and offering an in-depth data transformation experience.

Improvado vs Supermetrics

Learning curve: Improvado lets you manage the entire data pipeline, automating every step of your marketing agency reporting. However, a few users have faced issues adjusting widgets and managing data transformations, which requires technical expertise.

Custom reporting templates: Improvado offers pre-built and custom dashboards for effective data extraction and reporting. Comparatively, Supermetrics outperforms with its robust collection of diverse templates designed for marketers to gain actionable insights.

Data sources: You can pull data from 500+ marketing and advertising channels, including analytics, attribution, CRM, etc., and advanced connectors like Walmart Connect and Samsung DSP. It also offers pre-built and custom data extraction templates to simplify data aggregation.

Destination: Improvado loads data into 11+ reporting tools, such as MS Excel, Looker Studio, Tableau, and Power BI. However, it is not as comprehensive as Supermetrics’ custom destinations. 

Intuitive reporting capabilities: Though enterprise-focused, Supermetrics is more flexible than Improvado. Conversely, if your reporting needs require extensive customization and transformation, Improvado could better serve your needs.

Improvado pricing:

Improvado offers three pricing plans: Growth, Advanced, and Enterprise. Pricing is based on data volume, unique rows, data sync frequency, and warehouse destinations. To find out, you need to contact their sales team and request a quote. 

Each Improvado package includes customization credits, an AI assistant, and data transformation capabilities, whereas Supermetrics offers limited customization options with a hefty price tag. 

Who can use Improvado?
If you require a comprehensive solution to extract, store, load, and transform data, Improvado fits the bill. This tool is for companies needing complex data processing and automation beyond marketing platforms.

#10 Supermetrics alternative — Dataslayer.ai

Dataslayer is a marketing automation tool that connects to most PPC platforms, such as Google Ads, Facebook Ads, Bing Ads, TikTok ads, etc., enabling automated data extraction and visualization without hassle. 

A standout aspect is that they have launched an advanced marketing mix modelling platform called Morpheus. It enables marketers to optimize ad spending across various channels and drive high ROI, boosting data-driven decision-making.

Dataslayer Vs Supermetrics 

Learning curve: Its drag-and-drop builder and pre-built templates are perfect for beginners and advanced users. Users have stated it's a better Supermetrics alternative due to its simple and streamlined reporting interface. 

Custom reporting templates: DataSlayer offers ready-made templates for actionable PPC reporting. However, its collections are not as robust as Supermetrics', as it has only limited Google Sheets templates. 

Data source: Dataslayer integrates with 45+ data sources, including PPC, SEO, CRM, web analytics, and social media. They regularly add new data sources. With its blended connector (available in higher plans), you can merge multiple data sources in holistic dashboards and easily evaluate cross-channel insights for improved efficiency. 

Destination: You can easily export to reliable data visualization and BI tools like Google Sheets, Looker Studio, Power BI, Amazon S3, etc. 

Intuitive reporting capabilities: Dataslayer is a great tool for creating simple and quick marketing reports. It also offers advanced customization options for users who require complex data manipulations.

Dataslayer pricing:

Dataslayer has pricing plans broadly based on accounts per data source and API calls, providing unlimited access to users, data sources, and reports. The paid plan starts at $39.90/month and scales up to $364.90/month. The best part is that you can also access their free plan, which offers unlimited data sources, reports, and 5 API calls/day, making it an extremely affordable option for marketers to streamline actionable reporting. 

Compared to Supermetrics, Dataslayer offers similar functionalities at a lower price point.

Who can use Dataslayer?

Dataslayer is a cost-effective tool for teams with smaller needs and budgets. If you need quick, easy reports to streamline your PPC reporting, Dataslayer could be a better option. 

#11 Supermetrics alternative – Stitch 

Stitch is a cloud-based software ETL tool that helps 3,000+ companies manage, store, and analyze data for their business operations. It has several complex features that help companies have complete control over their data management processes.

Stitch vs Supermetrics

Learning curve: Stitch offers an intuitive user interface that lets you configure queries and select the right metrics, dimensions, and filters. Within a few minutes of setup, you can easily move data from your source to any warehouse destination. 

Custom reporting templates: Stitch doesn't offer templates since it focuses on advanced data extraction and transformation. So, you’ll have to design templates manually, which will be extremely time-consuming.

Data Sources: Stitch connects with 120+ data sources, ranging from PPC and web analytics to complex SaaS and database applications. However, if you need more marketing-centric integration, Supermetrics is the best choice.

Destination: It integrates with Snowflake, Amazon Redshift, Panoply, PostgreSQL, etc. Conversely, Supermetrics focuses on platforms like Google Sheets, Looker Studio, Power BI, etc., to leverage marketing analytics.

Intuitive reporting capabilities: While Stitch excels in data integration and orchestration, it lacks advanced reporting capabilities. You must manually log in to Talend (parent pool) to gain more control over data pipelines. On the other hand, Supermetrics lets you filter data and create fields in one place.

Stitch pricing:

Stitch has three pricing plans, starting from $100 per month. They are based on the number of data connectors, lines of data, destinations, users, and other advanced features. Their enterprise plan could cost more than $2500 per month.

Who can use Stitch?

Stitch is well-suited for companies with access to data analysts, business analysts, or data engineers. It is a powerful tool that requires strong technical resources for use.

How do you choose the best marketing analytics tools for your company?

Every organization has different needs and different tools to satisfy them. Here’s our simple guide on funneling your needs and choosing your company's best data management tool.

Assess your reporting needs

Understand which data connectors you need and where you need to extract them.

For example, your organization/team primarily works with social media ads, and you need to track their data on a common Google Sheets spreadsheet.

You also need to assess the volume of data needed and the size of your company. Some tools have pricing plans based on these differences. Specific tools cost less and can simplify the job for you.

You must also evaluate the human resources that are available in your organization. For example, if you’re in a startup, you might not have a dedicated business team or a data analyst. This means you must go with tools that are easier to use.

Evaluate and research reporting tools 

Now that you have the most significant step sorted, you can research. Look out for guides and lists (like this one) to understand what’s out there and what might do the job for you. 

Here are a few things to consider during research

1. Pricing
2. Integrations
3. Support availability
4. Scalability 
5. Ease of use
6. Compliance and security 
7. Positive/Negative reviews

Making the decision

It’s an unwritten rule: Never choose anything with just what’s on paper.

Several tools on the market today offer freemium versions (free with limited functionality) or free trials. Make sure to use them comprehensively. This will help you choose the tool that matches your requirements.

With that said, here’s how you can choose the right alternative to Supermetrics:

• Two Minute Reports – For quick and streamlined reporting
• Funnel.io – Advanced data integration and automation
• Adverity – Data integration with AI-powered analytics
• Whatagraph – Visually engaging reports and dashboards for data-driven marketers
• AgencyAnalytics – Comprehensive client reporting for marketing agencies
• Porter Metrics – Flexible and easy-to-use reporting solution 
• Power My Analytics – Cost-effective and intuitive reporting for SMBs
• Fivetran – High-quality data integration management 
• Improvado – Customizable reporting with sophisticated data aggregation
• Dataslayer.ai – Easy-to-use PPC reporting solutions for marketers
• Stitch – Developer-friendly data integration with advanced ETL capabilities

Would you like to take the top Supermetrics alternative for a spin? Click here for your free access for 14 days.