10 Best Supermetrics Alternatives and Competitors for 2026

Two Minute Reports makes it easy to get started with marketing reporting. You can connect 30+ platforms and send data to Google Sheets and Google Data Studio or build AI-powered dashboards directly inside the TMR Hub.

Creating a dashboard is straightforward. Describe what you need in plain English, and the AI builds a dashboard in seconds. You can then customize by dragging and dropping widgets, adjusting colors, themes and sharing the dashboard link directly with clients.

For some users, these AI-powered capabilities have even replaced their need for Google Data Studio. Kiều Thắng, Founder & CEO of Hunter Agency, shared how TMR fits into his workflow.

“Based on my experience with TMR, the feature I currently use the most is your AI integration through MCP. It allows me to create highly customized reports within the CRM system I’ve built.

I’ve also explored and tested your dashboard feature, especially the AI-powered dashboard creation, and I think it’s excellent. I no longer use Google Data Studio, as your dashboard can fully replace it for my current needs.”

And there’s more beyond dashboards. You can create client-specific and custom marketing campaign goals and watch how progress builds over time. Monitor whether you overspend or underspend so you can fix everything before it impacts your campaign’s target.

Two Minute Reports is our top pick for marketers and agencies who need an all-in-one marketing intelligence platform. It combines automated reporting, native AI dashboards, goal tracking, data blending, and AI-assisted analysis in one platform. 

Unlike Supermetrics, which restricts data blending and custom fields in Enterprise, Two Minute Reports offers these capabilities across all its plans. If you want to move from reporting to optimization workflows, requiring a single source of truth, Two Minute Reports is our top Supermetrics alternative.

AgencyAnalytics is built for agencies who need a dedicated client reporting platform. Connect your data sources, drag-and-drop widgets, and build branded, flexible dashboards. You can also manage clients, integrate existing messaging tools and give clients access to their own dashboards. Its newer AI feature, AgencyAI, helps you analyze performance. It reads the live data behind your reports and cites the dashboard/report for every claim.

However, managing multiple websites under one client can be less straightforward. In a G2 review, one agency user highlighted limited flexibility in adjusting agency markups over time, making it harder to compare them.

AgencyAnalytics is a good choice for teams that wants to priortize client management, automation and white-labeling. Its AI page builder is currently closed in Beta, so it isn’t available to every account. By comparison, Two Minute Reports offers native AI dashboard creation across all plans, letting you build custom dashboards using simple prompts.

Another consideration is the pricing. The platform charges based on the number of clients you add. Its core plan is listed at $25/client/month, costing $125/month for only 5 clients. As your agency scales, this is one crucial factor you need to consider.

When you log into Coupler.io, you’ll find a workspace where you can setup your data flow manually or via AI. Once you’ve configured your data source connection, the next step is to apply data transformation options such as Append, Join, Aggregation, etc before your data is sent to the destination. But the complexity here is that users need to understand which option fits their reporting needs, and those working with more complex datasets may need additional time to apply the right transformation. For a first-time user who is new to Coupler.io, getting familiar with these options and deciding which one to use can take more time.

While Coupler.io’s visual transformation options and AI-assisted setup offer flexibility, more complex workflows may require a working knowledge of data preparation or SQL. Moreover, row limits and caps on AI usage may become restrictive for teams handling large datasets or relying heavily on AI-assisted workflows. Other Supermetrics alternatives, such as Two Minute Reports, may be worth considering for teams that need unlimited row limits and AI dashboard creation without credit-based usage limits.

Adverity now has Adverity Atlas and Connect. Under Adverity Connect, you can manage data connections, configure data transformations, monitor quality and select destinations. Once the data is loaded into the warehouse, you can explore and present it to build and share dashboards. On the other hand, Atlas adds a marketing-specific layer to your data warehouse, helping you generate more context-aware insights from your data.

However, the platform can sound more complex. For teams already working with data warehouses and complex transformations, Adverity works better. Teams that just want quick plug-and-play reporting may find the setup effort heavy and time-consuming.

Adverity is best suited to enterprise BI teams that need to unify data from multiple platforms, maintain data quality and build a strong foundation for advanced analytics and AI. Its Connect and Atlas products cover data integration and AI-powered analysis. If you have highly sophisticated technical skills to set up the pipelines right, Adverity sounds like a good fit.

I would say Dataslayer is the Supermetrics clone when it comes to pricing. Both platforms charge based on the number of data sources, users, and accounts per connector. You can configure your queries by selecting the accounts, metrics, and filters you need and then schedule refreshes based on your plan. For cross-channel reporting, Dataslayer’s Blended Connectors let you combine data from multiple platforms. You can compare channels and visualize results, but you need to be careful when modifying a published Blended Connector. Your existing queries might get affected, so you need to review those changes before you can make anything live.

Dataslayer is a practical option for marketers and agencies who are looking for a nearly identical platform such as Supermetrics. However, connector and account limits vary by plan, and data blending and AI insights require an expensive upgrade. You need to compare these limits against their reporting needs before committing to a plan.

With PMA, you can build reports in two ways. First, use Data Builder to connect data sources, select metrics, dimensions, date ranges and preview your report. It also supports data blending and calculated fields (currently in Beta). While the Data Builder is simple to use, the interface feels somewhat outdated and less intuitive compared to other Supermetrics alternatives. The AI insights workflow, in particular, could benefit from a more streamlined interface.

PMA also provides API access for teams. This is best suited for developers who can configure requests and retrieve required fields. API usage is subject to request quota (requests per billing cycle) and row quota (rows retrieved per billing cycle), which vary by plan. API and MCP usage share these quotas, so teams using both need to be mindful of their consumption.

PMA is best suited for connecting, storing, analyzing and retrieving marketing data and preparing reports and dashboards. Compared to other Supermetrics alternatives, it has very limited branding and client management workflows. While features such as MCP integration and AI-powered insights expand its capabilities, these additions are still evolving.

Overall, teams can use PMA if their primary need is to centralize marketing data and turn it into reports, rather than managing the entire client reporting workflow in one place. Also, if most of your reporting relies on Google Sheets, PMA sounds expensive, as you need to upgrade to the Pro plan.

Funnel.io lets you connect marketing data sources, standardize metrics, apply business rules, and build and share client reports. You can use its data explorer to perform ad-hoc analysis, verify data accuracy and even test custom fields. One downside is that the setup and pricing model require some initial planning. You need to understand how connectors, accounts, destinations and flexpoints affect your usage. Advanced capabilities such as multiple workspaces and custom branded portals also depend upon your plan.

Funnel.io is best suited for growing marketing teams and enterprises that need a centralized, governed foundation for multi-channel data, reporting and marketing measurement. Its combination of data harmonization, AI-assisted analysis, and measurement capabilities goes beyond basic reporting automation. However, its usage-based flexpoint model and plans starting at $300/month may be difficult to justify for smaller teams with simple reporting needs.

Swydo has a clean interface that makes it easy to create clients, connect data sources, manage user roles, and build reports. You can start with ready-made templates, customize dashboards, and schedule reports for automatic delivery. Features such as linked templates, goal tracking, and client multi-account reporting help agencies manage recurring reporting. Overall, Swydo keeps the workflow simple and less complicated.

Swydo is a strong choice for freelancers, consultants and small to mid-sized businesses that want straightforward, automated client reporting. But if you expect data transformation or advanced marketing analytics, you may have to look out for a comprehensive marketing reporting platform as your needs grow.

You can connect 20+ marketing platforms and send the data to destinations such as Google Data Studio, Power BI, and AI assistants like Claude or ChatGPT. The automation side goes a step further. You can use AI to research competitors, manage campaigns, schedule social posts and execute other supported tasks. But the catch here is that automation runs on credits and becomes expensive as you need to create advanced workflows.

However, Portermetrics lacks built-in goal tracking and a native AI dashboard builder. Unlike other Supermetrics alternatives such as Two Minute Reports, these capabilities aren’t available as built-in features. Its AI-powered automation also runs on credits, which can increase costs as you build more advanced workflows or scale usage.

Portermetrics is worth considering if you want to combine marketing reporting with AI-driven campaign management. Its reporting layer offers data sources and destinations to build dashboards, while its separate Automation offering helps you run other marketing and campaign management activities.

The main consideration here is how you plan to use it. Reporting is priced by connected per data source account, while automation uses credits with advanced capabilities tied to specific plans. Two Minute Reports is worth comparing as it brings everything together in one workflow, rather than a separate credit-based campaign automation platform.

Whatagraph combines marketing data integration, cross-channel reporting, and AI-assisted analysis in one platform. You can connect data sources, standardize metrics, blend data sets and build reports using templates or natural language prompts. Whatagraph IQ also helps summarize performance and answer questions about your data. Each connected account or property consumes a source credit, so agencies managing multiple clients need to plan their usage around their subscription limits.

Whatagraph is worth considering if client reporting is the core part of your agency’s workflow and maintain consistent branding across clients. Its source-based model is an important factor to evaluate, as your usage can grow with your client portfolio. Before choosing a plan, assess how many sources you need and whether its advanced integrations and customization options justify the cost.