Top 11 Supermetrics Alternatives for Marketers in 2024

Supermetrics is a web-based software tool initially designed to extract data from Google Analytics and Adwords. Today, this tool has evolved into something much bigger— Supermetrics connects to over 150 data sources and extracts data to over 15 destinations. 

Thanks to its features, Supermetrics has remained a favorite among marketers and analysts. This tool helps people streamline their analytics processes with automation, customization, and accessibility. Supermetrics is also highly scalable. It supported all sizes of business, big or small.  

Supermetrics has multiple pricing plans for different requirements. However, their pricing plans are all based on the data destinations where you’d like to extract data. 

A Supermetric subscription could cost $29 to $999 per month. However, you can also avail custom pricing plans by contacting their sales team. 

What’s the need for a Supermetrics alternative? 

• Data extracted with Supermetrics is raw and unorganized, leading to messy reports. Supermetrics needs robust data transformation features.
• Supermetrics does not allow combining data from different sources. Users must create combined reports manually. 
• While Supermetrics saves time, it still requires an IT specialist or Data Analyst. This suggests that it’s not a tool for everybody. 
• Another important factor is their price. Many users, especially SMBs, find their pricing too steep. 

Top 11 reporting tools compared against Supermetrics 

There are several alternatives to Supermetrics in the market. We have handpicked the top reporting tool to compare with Supermetrics, based on 

1. Advantages
2. Integrations
3. Pricing

Here are the top 11 reporting tools–Supermetrics alternatives this year: 

• Two Minute Reports
• Funnel.io
• Adverity
• Whatagraph
• AgencyAnalytics
• Porter Metrics
• Power My Analytics
• Fivetran
• Improvado
• Dataslayer.ai
• Stitch

Note: This list does not place the tools in any specific order. Each analytics tool in this article is unique and effective. 

#1 Two Minute Reports 

Of course, TMR is on this list, not just because we built it. Two Minute Reports is a nifty, AI-powered analytics tool from GoX.ai. It is built to make report creation simple and quick. Currently, this tool is available as

• An extension for Google Sheets
• A standalone tool for Looker Studio
• JSON API for other integrations

Two Minute Reports allows users to schedule their data at their preferred destination or via email. This feature allows for automatic data exports every hour, ensuring a continuous flow of real-time data at all times. 

TMR also allows users to select different templates for different purposes. Each template is crafted for its purpose with a unique combination of metrics, tables, and visual representation. This feature makes data report creation a simple “drag and drop” activity. 

Take a look at TMR’s templates gallery. 

Two Minute Reports pricing

Supermetrics and Two Minute Reports have different subscriptions based on

• Destinations - Google Sheets or Looker Studio
• Data sources - Facebook, Facebook, Google Analytics, etc. 
• Number of users
• Storage features

Supermetrics subscriptions cost between $29 and $999 per month. To learn about their enterprise solution pricing, you must call their sales team.

Two Minute Report subscriptions cost between $7.48 and $280 per month, making it a better alternative that is light on the pockets. 

But is it only the price? How else do these two tools compare? Two Minute Reports does not compromise functionality with price. Below are the different ways TMR poses as a strong Supermetrics competitor. 

Supermetrics vs. Two Minute Reports

Here are the following ways Two Minute Reports is a great alternative to Supemetrics

i) Shallow learning curve 

Two Minute Reports is designed to be a largely drag-and-drop product. This design makes the tool far simpler and easier to learn and use, eliminating the requirement for analysts or IT specialists to create reports. 

ii) Intuitive reporting 

TMR’s reports are professional and mobile-friendly. The intuitive interface enables you to craft and customize reports quickly. You can also share your reports with unlimited users.

iii) Combining data sources

This feature hasn’t been available with Supermetrics since the beginning. Two Minute Reports allows users to combine data sources while creating reports. This eliminates hours of manual work and helps marketers quickly analyze data from relevant platforms. 

iv) Unique and purposeful templates

Supermetrics templates are known to be a little generic. However, TMR’s templates are built to fit specific purposes. Each template has the right combination of data sources, metrics, and visual aids to serve its purpose. 

Two Minute Reports integration 

TMR integrates with 30+ social media, web analytics, and marketing platforms. While their number is less than Supermetrics', Two Minute Reports still covers major platforms like Facebook, LinkedIn, Google Analytics 4, Google Ads, Shopify, and more. 

The engineers and analysts at TMR are still working on adding more data sources to the tool. 

Who can use Two Minute Reports?

Two Minute Reports suits marketers, analysts, and businesses of all sizes. TMR’s robust yet simple ETL solutions enhance report creation for everyone. 

#2 Funnel.io

Founded in 2014, Funnel.io has been one of the top tools for managing marketing and sales data. Unlike many others on this list, Funnel.io is considered a “warehouse” of data. This means this tool extracts and stores data and displays it on dashboards. These dashboards can then be loaded onto a destination like Google Sheets or Looker Studio. 

Funnel.io is a website-based Software as a Service (SaaS) that can connect to 500+ data sources. 

Funnel.io pricing

Funnel.io has a unique subscription model. Subscriptions are priced based on a capacity unit called Flexpoints. These points measure Funnel.io usage and can be distributed among dashboards, data sources, destinations, and warehouses. 

Funnel’s subscription models start at no cost for 350 Flexpoints. However, with a free subscription, your data is limited to Funnel’s dashboards. You must get a paid plan to extract data from data destinations like Google Sheets. 

Paid plans start at $1200 to $2000 monthly for 1000 Flexpoints. Funnel also offers customized subscription plans for Enterprises, for which you must contact their sales team. Check their pricing estimator to get a better idea of their pricing plans. 

While the price is a lot higher than that of Supermetrics, Funnel.io has a few advantages.  

Supermetrics vs. Funnel.io

i) Ease of use

Funnel.io is a simple tool. Its highly user-friendly experience eliminates the need for IT specialists or data analysts. The intuitive dashboards also make it easy for marketers to analyze and report data. 

ii) Built to purpose

While Supermetrics is a data pipeline tool, Funnel is specifically built to manage and analyze marketing data. Funnel extracts organizes, and manages data for you upfront, allowing for more customization and functionality. 

iii) Combining data sources

Like Two Minute Reports, Funnel allows combining data sources while reporting. This helps marketers and analysts create comparative dashboards and reports.

iv) In-built templates

Funnel also offers data visualization templates for its dashboards. These templates have the right data sources, metrics, dimensions, and visual aids to fulfill specific purposes. They also facilitate data analytics and help businesses make better, data-driven decisions. 

v) Data storage

Funnel.io allows users to store previously extracted data. This opens up many applications, from comparative to predictive analysis. 

Funnel.io integration 

Funnel.io can currently integrate 500+ major data sources, including web analytics, social media, and e-commerce data sources. However, it is limited to only two data destinations: Google Sheets and Looker Studio. 

This is because Funnel.io focuses more on consolidating and organizing data into dashboards and data storage. 

Who can use Funnel.io?

Funnel.io is more suited for marketing analytics. The tool mainly focuses on easy data consolidation, transformation, and user-friendliness. 

#3 Adverity

Adverity is yet another data management tool that was founded in 2014. However, it has been available for public use only since 2015. 

Adverity initially focussed on eliminating the siloed data*. How? They allowed teams to create a unified platform for all their data. This platform helps all teams in an organization collaborate and operate effectively. 

Today, Adverity has developed into an AI-integrated data platform targeting marketers. Adverity connects to 600+ data sources and 10+ data destinations. 

Adverity pricing

All Adverity pricing plans are customized— there aren’t any fixed pricing plans. However, several sources tell us that the subscription models could start at $200 monthly. 

Adverity’s pricing is based on the number of data connectors and destinations. Their business model allows customers to book demos and then request a quote. 

An Adverity subscription could cost you more or less than Supermetrics. Let’s compare these two products and check for other areas where Adverity is advantageous. 

Supermetrics vs. Adverity

i) Advanced data management ability

Adverity’s unique features help with data quality monitoring, automated data refreshes, and usage tracking. Adverity is built to provide a much more robust data management experience. To better understand their features, check out Performance Manager or Usage Monitor. 

ii) Data transformation and visualization

Adverity allows custom formulae and functions for flexible data transformation. The platform also has more intuitive templates for better visualization. Data transformation and visualization are indeed Adverity’s stronger suits. 

iii) Quicker analytics

Adverity has far more complex analytics features. Users can handle data segmentation, modeling, and predictive analysis through the platform. Adversity offers a far more robust analytical experience. Adversity can also handle larger data sets and is considerably more scalable. 

iv) Data storage

While Supermetrics is an ETL tool, Adverity is a data management platform. This means that it can store, extract, and transform your data. 

Adverity has many practical advantages over Supermetrics. However, there are a few negative factors that you might need to consider. 

v) Needs expertise

Adverity’s scalable and robust features reportedly have a steep learning curve. Their advanced features might require a dedicated IT Specialist or Data Analyst. 

vi) Cost

We get that this is very subjective. Adverity proves to be more effective with larger data. However, if you have a smaller requirement, Supermetrics still does the job at a much lower price. Consider your requirements and budget before deciding. 

Adverity integration 

Adverity connects to 600+ data sources, including:

• Marketing channels: Google Ads, Facebook Ads, etc. 
• Web analytics: Google Analytics 4, Adobe Analytics
• Social media platforms: Instagram, Facebook, Twitter
• CRM systems: Salesforce, Hubspot
• E-commerce platforms: Shopify, WooCommerce

With Adverity, you can also build custom data sources and extract data from any source that uses APIs, Webhooks, or SFTP.  

Who can use Adverity?

Adverity’s robust features and pricing make it more suitable for larger teams and budgets. It is built for comprehensive data management, storage, and transformation. 

#4 Whatagraph 

Whatagraph is a comprehensive marketing data platform founded in 2015. It was initially a solution to a problem that marketers dreaded: creating reports. 

Today, Whatagraph is a comprehensive marketing data tool that covers the entire marketing journey. It helps marketers and analysts track, transform, and present data for marketing operations.  

Whatagraph pricing

Similar to Adverity, Whatagraph does not offer preset pricing plans. Each subscription is designed for your needs and requirements. 

Whatagraph’s pricing is based on its internal currency, source credits. All subscriptions include access to 45+ data connectors and historical data. 

Supermetrics vs. Whatagraph

Here are a few ways Whatagraph is poised as a better alternative to Supermetrics. 

i) Ease of use

Thanks to its drag-and-drop experience, Whatagraph is a much simpler tool. Several features, including customized branding and scheduling, help make report creation far easier. 

ii) Data and storytelling

Whatagraph boasts a vast library of visualization tools and pre-built templates for specific purposes. These features help marketers and analysts draw better inferences from their reports for their business. 

iii) Ease of collaboration

Whatagraph’s platform is built around collaboration. Features like collaborative editing and role-based permissions make it easy for teams to work together seamlessly. 

These points make Whatagraph a strong alternative to Supermetrics. However, it is important to know about a few areas where Supermetrics is still better. 

iv) Cost-effectiveness

Supermetrics offers plans for businesses of all sizes. A small subscription plan, for example, costs as little as $29 and gives you access to 100+ data connectors. This is why Supermetrics is considered more cost-effective than Whatagraph. 

v) Data transformation and control

Supermetrics offers more control over data through tools and features. This tool allows users to manipulate data, create complex flows, and clean data effectively. These unique features give Supermetrics an edge over Whatagraph in data control. 

Whatagraph integration 

Whatagraph connects to 45+ data sources, including marketing analytics, social media channels, and web analytics platforms. Whatagraph can also integrate with SEO, CRM, and email marketing tools. 

Whatagraph is a data management platform in itself. However, you can export data to other destinations, such as Google Sheets.

Who can use Whatagraph? 

Whatagraph is for businesses and analysts that prefer presentation, ease of use, and a centralized platform for data management. The drag-and-drop approach makes data management easier for smaller teams and organizations. 

#5 AgencyAnalytics

AgencyAnalytics was founded in 2010 to ease SEO and Keyword tracking. It was called MySEOTool until it rebranded in 2015. Today, AgencyAnalytics is a comprehensive data management platform focused on reducing the time taken to create data reports. 

AgencyAnalytics gained popularity for its easy-to-use experience. Their wide range of data connectors and top-notch templates make report creation effective and quick. 

AgencyAnalytics pricing

AgencyAnalytics is priced based on functionality and the number of users. The pricing plans are designed to accommodate everybody, from freelancers to large-scale businesses. 

Preset subscription plans cost $12 to $180 per month. They also offer customized pricing plans for enterprises. 

Supermetrics vs. AgencyAnalytics

i) Comprehensive data management

AgencyAnalytics is a popular data management tool because of its comprehensive solutions. Apart from pulling data from your marketing campaigns, you can also track your SEO, PPC, and social media efforts through this platform. 

And what do you do with this data? With AgencyAnalytics, you can also transform and present data quickly with their preset templates. 

ii) Report-building capabilities

AgencyAnalytics boasts of supreme report-building capabilities. Now, this doesn’t just include templates but also drag-and-drop features and white labeling. These features could help you create reports quickly while still retaining effectiveness. 

iii) Enhanced “ease-of-use” 

AgencyAnalytics is focused on a gradual learning curve and easy usage. Features like the drag-and-drop report creator make this platform easy to use, even for someone without expertise.

iv) Flexible pricing plans

Have a small budget or a small team? No problem. AgencyAnalytics offers pricing plans starting from $12/month for almost every user, agency, or enterprise. 

Here are some areas where Supermetrics still outshines AgencyAnalytics:

v) Integrations and data connectors

Supermetrics offers 100+ data connectors, from  web analytics to ecommerce platforms. It also connects to external data reporting and visualization tools like PowerBI, Tableau, and Looker Studio, making it more powerful. 

vi) Customized data extraction

Supermetrics is entirely focused on extracting data from data sources. This product's abilities extend beyond basic data. Supermetrics can help you customize your queries and extract specific data. 

AgencyAnalytics integrations

AgencyAnalytics can integrate with 85+ data sources. While this number is smaller than Supermetrics, it’s still comprehensive. AgencyAnalytics can  draw data and create reports from web analytics, social media, PPC campaigns  (self and client), and track calls. 

Who can use AgencyAnalytics? 

In summary, Agency Analytics is a comprehensive marketing data management tool. It is easy to use, cost-effective, and compatible with individuals and teams of all sizes. It eliminates the requirement of prior experience or specialized experts to create, analyze, and infer from data reports. 

#6 Porter Metrics 

Porter Metrics is a no-code marketing report tool that aids report creation. It helps you connect your business apps to data reporting tools like Google Sheets, Looker Studio, or PowerBI. 

Porter Metrics aims to help businesses analyze and optimize their operations by making report creation easy and simple. 

Porter Metrics pricing

Porter Metrics offers preset plans from $12.49 to $150 monthly. These pricing plans are segregated according to different use cases and functionalities. All plans include all data connectors, destinations, unlimited reports, and daily refreshes (yes, that’s what their website says!)

Supermetrics vs. Porter Metrics

Here are some aspects that give Porter Metrics an edge over Supermetrics. 

i) Simple usage

Porter Metrics is one of the easier tools to use in the market today. It has a simple, drag-and-drop approach to report creation. This tool is perfect for you if you’re someone without experience in pulling data or report creation. 

ii) Data destinations

A unique feature of this tool is its ability to export to Google Slides or even Canva. With Porter Metrics, you don’t just create reports— you can also work on presentations with data that updates automatically. 

iii) Pricing

Porter Metrics offers pricing plans starting from $12 (half of Supermetrics). They also offer multiple plans ranging from individual to enterprise. These simple pricing plans are categorized based on the number of connectors included. 

There are also some areas where Supermetrics is the better option. 

iv) Data connectors

Supermetrics connects to many more data sources and allows data to be exported to destinations like Google Sheets or separate warehouses. Porter Metrics boasts a simpler and quicker experience, but Supermetrics still triumphs in ability. 

v) Control over data

Supermetrics offers granular control over your data. This means you can maintain fine details and precision while extracting data from your data sources. Supermetrics also allows for customization through coding. 

Porter Metrics integration

The total number of connectors isn’t openly available. However, Porter Metrics connects to major social media, web analytics, marketing, and ecommerce platforms. This list is vast and continuously growing. 

Who can use Porter Metrics?

Porter Metrics is for everyone. However, its simple, no-code approach is ideal for beginners or smaller teams and budgets.  

#7 Power My Analytics 

Started in 2011 as a web analytics consulting company, Power My Analytics is one of the more affordable data management tools today. Initially, they only had connectors for Looker Studio. Today, it has 40+ data connectors for destinations like Google Sheets and PowerBI. 

Power My Analytics pricing

Power My Analytics’ pricing plans start at $14.95 per month for single users, and extend up to $295 for enterprises. The pricing is based on the number of data sources and users per account. 

Supermetrics vs. Power My Analytics

Is price the only advantage of Power My Analytics over Supermetrics? Absolutely not. Here are a few ways Power My Analytics is a great alternative. 

i) Warehousing abilities

Here’s how your marketing data goes through with Power My Analytics: it is extracted from the source. Then, it is stored internally in their warehouses, and then it is transformed accordingly. This allows you to store historical data and enables effective data transformation. 

ii) Extended support

Along with data management, Power My Analytics also offers stellar support via email and calls. Getting an enterprise plan would also get you a dedicated customer support executive for your team. 

Choosing Power My Analytics as a Supermetrics alternative is an important aspect for you to consider. 

iii) Fewer integrations

Supermetrics integrates with 100+ connectors, including web analytics, social media, marketing, and ecommerce platforms. However, Power My Analytics only integrates with 45 popular data sources today. 

Power My Analytics integration

Today, Power My Analytics has 45 data connectors for Marketing, e-commerce, and Social Media platforms, and it intends to expand its integrations further. 

Some prominent data sources include Facebook, Google, Apple Ads, and WooCommerce. This tool also extracts data from popular social media platforms like Facebook, Instagram, and YouTube. 

Power My Analytics can export your data to visualization and tabulation tools like PowerBI, Looker Studio, Microsoft Excel, Google Sheets, and MySQL. 

Who can use Power My Analytics?

Individuals or teams looking for ease of use, affordable price plans, and awesome customer service can consider Power My Analytics. 

Power My Analytics does the job for teams of most sizes. However, this tool is also better suited for smaller teams and budgets.

#8 Fivetran

Fivetran is an ETL tool focused on automation and seamless data extraction. They have a wide range of connectors and applications to ease data management and report creation. 

With Fivetran’s features and tools, you can easily automate data management. It also helps with loading and transforming data into meaningful reports. The best part about this tool is that it is fairly easy to use. 

Fivetran focuses on removing the need for an IT Resource for data management. 

Fivetran pricing

Fivetran strives to build customized pricing plans for all sizes. Their pricing plans are based on the number of connectors, users, and the volumes of data. Simply put, you pay only for what you use. The cost of subscribing to these plans isn’t openly available. 

You can use Fivetran with limitations at zero cost.

Supermetrics vs. Fivetran

Here are a few reasons to try Fivetran for your data management needs.

i) Data warehousing

Just like Power My Analytics, Fivetran also includes in-built data warehousing features. The tool extracts data, stores it in its in-built warehouse, and then transforms it. This approach allows you to store data while transforming it effectively. 

ii) Easy automation

With Fivetran, you can easily automate most extraction, loading, and transformation assignments. This means your company’s resources can be used to analyze and optimize its efforts. 

iii) Data connectors

Fivetran reportedly connects to 500+ data sources from marketing, finance, ecommerce, and more. This makes it one of the market's more comprehensive and powerful tools today. 

Here are a few areas where Supermetrics is simply better:

iv) Pricing

Fivetran has a unique pricing strategy: you pay for what you use. However, this volume-based pricing reportedly can result in a heftier bill than traditional tiered pricing. 

v) Data destinations

Fivetran connects to 11+ data destinations. However, they don’t directly load data onto destinations like PowerBI, Looker Studio, or Google Sheets. 

vi) Glitches and Support

Users have reported several glitches and thin customer support. A few users even had to resync their data a couple of times due to connector issues. 

Fivetran integration 

Currently, Fivetran supports 500+ connectors, including Web Analytics, Marketing, Social Media, Finance, and e-commerce tools. They also connect to 11 destinations, including Azure, MySQL, AWS Data Lake, and more. Google Sheets or Looker Studio aren’t listed on their website. 

Who can use Fivetran?

Fivetran favors data engineers, analysts, and BI professionals. This is an amazing tool for professionals and companies managing data warehouses or requiring large-scale data movement. 

#9 Improvado

Improvado is a marketer-focused platform for streamlining and automating data management processes. This AI-powered software tool helps marketers analyze data from all their channels in one place. 

This tool is gaining traction among marketers for easy automation, data management, and AI-powered analytics. 

Improvado pricing

Improvado offers subscriptions only based on quotation. Their pricing is based on data volume, historical data synchronization, and data sync frequency. The cost of these plans isn’t publicly available. You must contact their sales team and request a quote to find out. 

Supermetrics vs. Improvado

Let’s now get into the details. Here are a few reasons why Improvado is a great alternative to Supermetrics 

i) Robust data transformation

Improvado is growing in popularity because of its robust data transformation features. You can automate transformation with the Marketing Common Data Model (MCDM) or manually transform data with DataPrep. Both methods offer a far more in-depth data transformation experience. 

ii) AI-powered insights

Artificial Intelligence in this software tool helps you analyze data faster, gain deeper insights, and automate tasks. A few AI features also help with predictive analysis through changes and differences in data. These features reduce the load on marketing teams, helping them focus on decision-making and optimizing campaign data. 

iii) Data visualization

With Improvado, you can visualize data after extraction right in the platform. There are multiple tools and templates to choose from. In addition, you can also load the data onto external data visualization tools like Looker Studio. 

iv) More integration

Improvado features 300+ data connectors, ranging from web analytics tools to e-commerce. This is one of the highest numbers of connectors in the market today. 

With all these advantages, should you consider Supermetrics at all? Well, here’s one of the most important factors that could influence your decision. 

v) Pricing differences 

Improvado’s custom and private pricing plans might work well for small and medium-sized companies and users. However, they might cost a lot for large enterprises that work with bigger volumes of data. 

Improvado integration

Currently, Improvado supports 300+ data connectors. This tool allows you to work with data from web analytics, social media, ecommerce, and CRM platforms. 

Improvado loads the data into 13 reporting tools, such as MS Excel, Looker Studio, or Tableau. This tool can also store historical data in 13 warehouses, such as BigQuery, Databricks, etc. 

Who can use Improvado?

If you require a comprehensive solution that extracts, stores, loads, and transforms data, Improvado fits the bill. This tool is made for companies with data from beyond marketing platforms. 

#10 Dataslayer.ai 

Dataslayer is a PPC reporting tool that has gained popularity in recent years. It is popular for its ease of access and AI integration. This software tool aims to make data science easy and accessible for marketers. 

Dataslayer is also a great tool for creating simple and quick marketing reports. 

Dataslayer.ai pricing

Dataslayer.ai has pricing plans broadly based on data destination. This tool has pricing plans broadly based on the destination, number of connectors, API queries, and more. A paid subscription to this tool starts from $29 and could go up to $3500.  

Supermetrics vs. Dataslayer

Here’s why Dataslayer.ai is a great Supermetrics Alternative: 

i) AI integration

With Dataslayer, you get access to Marketing Mix Modelling. This AI model for marketers helps you analyze marketing data and make informed decisions. It also helps you understand how your marketing mix affects your overall marketing strategy. Dataslayer.ai is a tech-first tool! 

ii) Ease of use 

Dataslayer offers features like drag-and-drop reports, pre-built templates, and a simple UI to facilitate report creation. It also seamlessly integrates with external report creation tools like Looker Studio. 

iii) Freemium

Smaller companies need not pay a subscription fee at all. With Dataslayer’s Free plan, you can access all connectors with simultaneous logins. 

Here’s why Supermetrics could still be better: 

iv) More integrations

Supermetrics features more data connectors than Dataslayer, including marketing tools, social media, ecommerce, and more. 

v) Enterprise ability

Dataslayer is known to be cost-effective and affordable for small to mid-sized teams. However, Supermetrics offers a more comprehensive service for larger enterprises at a reasonable price. 

Dataslayer integration

Dataslayer features 40+ data connectors, including PPC, SEO, CRM, web analytics, and social media platforms, and is developing several more. 

Dataslayer integrates seamlessly with Google Sheets, Looker Studio, PowerBI, and 4 other major data destinations. 

Who can use Dataslayer?

Dataslayer is a cost-effective tool for teams with smaller needs and budgets. Its templates and drag-and-drop reporting features eliminate the need for expert resources. 

#11 Stitch 

Stitch is a cloud-based software ETL tool that helps companies manage, store, and analyze data for their business operations. It has several complex features that help companies have complete control over their data management processes. 

Stitch pricing

Stitch has 3 pricing plans, starting from $100 per month. They are based on the number of data connectors, lines of data, and logins. Their enterprise pricing plan could cost more than $2500 per month!

Supermetrics vs. Stitch 

Here are reasons why Stitch is a great alternative to Supermetrics

i) Centralized data integration

Stitch allows users to bring data from multiple sources to a single dashboard. This helps organizations analyze and store all their important data in one place. This centralized data integration helps in making better inferences and business decisions. 

ii) Robust data transformation 

Stitch has multiple data orchestration features, such as data replication, frequency customization, and configurable webhooks. These features offer granular control over your data management processes. 

Here are reasons why Supermetrics is a better tool than Stitch: 

iii) User-defined data transformation

Stitch, by itself, has limited data transformation features. You must log in to Talend (the parent tool) to gain more control over your data pipelines.  On the other hand, Supermetrics allows you to filter data and create calculated fields 

iv) Pricing

Stitch’s pricing plans are better suited for larger enterprises. A standard plan costs as much as $100 monthly, while a standard Supermetrics plan costs only $29. 

Stitch integration 

Stitch integrates 100+ data sources, from PPC platforms to CRM tools. It also integrates with destinations like Microsoft Azure, Amazon S3, MySQL, PostGreSQL, or Google BigQuery. However, it does not connect to Google Sheets, Looker Studio, or PowerBI. 

Who can choose Stitch? 

Stitch is well-suited for companies with access to data analysts, business analysts, or data engineers. It is a powerful tool that requires strong technical resources for use. 

How do you choose the best analytics tools for your company? 

Every organization has different needs and different tools to satisfy them. Here’s our simple guide on funneling your needs and choosing the best data management tool for your company. 

Assess your needs 

Understand which data connectors you need and where you need to extract them. 

For example, your organization/team primarily works with Social Media ads, and you need to track their data on a common Google Sheets spreadsheet. 

You also need to assess the volume of data needed and the size of your company. Some tools have pricing plans based on these differences. And certain tools cost less and can do the job for you. 

You must also assess the human resources that are available in your organization. 

For example, if you’re in a startup, you might not have a dedicated business team or a data analyst. This means you must go with tools that are simpler and easier to use.  

Evaluation and research

Now that you have the biggest step sorted, you can research. Look out for guides and lists (like this one) to understand what’s out there and what might do the job for you. 

Here are a few things to consider during research 

1. Pricing
2. Integrations
3. Support Availability 
4. Scalability
5. Ease of Use
6. Compliance and Security
7. Positive/Negative Reviews

Making the decision

It’s an unwritten rule: Never choose anything with just what’s on paper. 

Several tools on the market today offer freemium versions (free with limited functionality) or free trials. Make sure to use them comprehensively. This will help you choose the tool that matches your requirements. 

Would you like to take the top Supermetrics alternative for a spin? Click here for your free access for 14 days.