Instagram Insights

Run a Full Instagram Account Audit with Claude

Connect your Instagram account to Claude via Two Minute Reports and get a full growth audit in minutes. See what’s stalling your reach, which posts and Reels actually perform, and where to focus next.

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Works in Claude Web & Desktop

Open source

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WHAT YOU GET

Know What’s Holding Your Instagram Account Growth

Follower growth stalls, and engagement declines. Those are signals, but they’re hard to interpret from the surface. Two Minute Reports brings your Instagram data to Claude, so you can run a full audit, understand what your account is telling, and get a prioritized growth plan to optimize your content strategy.

AssistantTMR · Instagram Insights Audit

Audit my Instagram account performance

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Instagram Insights Audit

Instagram Insights — Zephravo Digital

📊 Executive Summary

Reach more than doubled this period while net follower growth held steady — content is traveling much further, but that surge in reach isn't yet converting into proportionally faster follows.

Followers

30,200

▲ 527 net this period

Reach

312,000

▲ 136.4%

Eng. Rate (reach)

1.17%

▼ from 1.85%

Profile Views

9,750

▲ 9.6%

New Followers

865

▲ 8.1%

Unfollowers

338

▲ 3.7%

Total Interactions

3,642

▲ 48.8%

Saves + Shares

610

▲ 77.8%

📈 Growth & Reach Trend

Weekly new followers, unfollowers, and reach across the period.

● Reach ● New followers - - Unfollowers

The final week (Jun 28–30) is a partial 3-day window, which is why reach and follows dip sharply at the end. Reach peaked in early June (141k, week of Jun 7) then cooled through the month.

🎯 Module Scores

Each pillar scored against organic benchmarks for an account of this size (~30k followers), framed against its own trend.

Growth & Reach16 / 20

Engagement13 / 20

Content Performance15 / 20

Reels13 / 20

Audience8 / 10

🌱 Growth & Reach Audit 16 / 20

🟢

Net growth is positive and improving. +527 net new followers (865 gained − 338 lost), up from +474 in the prior period. Growth is steady, not flatlining.

🟢

Reach expanded — up 136.4% to 312,000 from 132,000. The account reached ~10.3× its follower base, a strong sign content is escaping the existing audience.

🟡

Churn is elevated. 338 unfollowers equal ~39.1% of new follows this period. Not alarming, but it means roughly 4 in 10 gained follows were offset by losses — worth watching.

🟡

Profile-view → follow conversion sits at 8.9% (865 follows / 9,750 profile views). With reach doubling but profile views up only 9.6%, the bio/link is the bottleneck between reach and follows.

❤️ Engagement Audit 13 / 20

🟢

Saves + shares surged 78% to 610 (421 saves, 189 shares) — these are the highest-value, distribution-driving signals, and they're growing faster than likes. Instagram reads this as "worth spreading."

🟡

Engagement rate by reach is 1.17% (3,642 interactions / 312,000 reach), down from 1.85% — expected dilution when reach more than doubles while interactions rise ~49%. By followers it's a healthy 12.1%.

🔴

Comment volume is thin. Just 52 comments across the period (1.4% of interactions). Conversation depth is the weakest engagement layer — captions aren't prompting replies.

🟢

Likes up 45% to 2,980 — the core engagement base is solid and moving in the right direction.

🏆 Top Posts by Engagement

Ranked by total engagement. Feed posts are dominating both reach and interactions this period.

Post	Type	Eng.	Reach	Saves	Shares
The story behind our first run of hand-finished jackets	Feed	174	2,480	3	3
Why we still stitch every seam the slow way	Carousel	109	1,570	3	4
Come see the new studio space — doors are open	Reel	77	1,510	0	1
You do not need to know how it's made to feel the difference	Reel	77	1,590	3	1
Field notes from the workshop floor	Carousel	51	750	1	1
Built for the long haul, not the trend cycle	Feed	47	905	0	0

🟢

The common thread: story-driven, craft-rooted captions. The two top posts (the origin story of the first jacket run, and the "slow way" stitching piece) are narrative content about how the product is made — exactly the brand's craftsmanship positioning. Storytelling out-performs plain product shots.

🎬 Reels Audit 13 / 20

🟡

Feed slightly out-reaches Reels this period. Avg feed-post reach ≈ 1,426 vs avg Reel reach ≈ 1,550 — close, and the single highest-reach content was a feed image, not a Reel. Worth testing formats against each other.

🟢

Top Reels by interactions: "Come see the new studio space" (77 interactions, 1,985 views) and "You do not need to know how it's made" (77 interactions, 2,115 views). Both are craft/behind-the-scenes themes — replicate this angle.

🟡

Reel shares are near-zero. Only a handful of reel shares across the set. The Reels earn saves and likes but aren't being sent to friends — a hook/CTA gap.

👥 Audience Audit 8 / 10

Follower composition snapshot (current, not time-series).

Age & Gender

13-17

18-24

25-34

35-44

45-54

55-64

65+

● Male (~64%)● Female (~16%)● Undeclared (~19%)

Top Geographies

🇺🇸 United States

26,526 · ~88%

🇲🇽 Mexico

759 · ~3%

🇨🇦 Canada

352 · ~1%

🇬🇧 United Kingdom

261 · ~1%

🇦🇺 Australia

220 · ~1%

🇧🇷 Brazil

189 · ~1%

🇩🇪 Germany

131

🇫🇷 France

🟢

Audience is tightly aligned with the brand. 88% US, male-skewed (~64%), concentrated in the 25–54 buying-age range — a strong fit for a premium apparel brand. Mexico is the largest non-US market, a natural adjacency for expansion.

✅ Action Plan

Prioritized and specific. Every item names the content, format, or metric to act on.

🔴 High Priority — this week

Double down on narrative, craft-driven storytelling. The two top posts (the first-jacket origin story at 174 engagement; the "slow way" stitching carousel at 109) were long-form process stories. Plan 2–3 more story-led posts around how products are made and where they come from.

Fix the comment gap. Only 52 comments all month. Add one direct question to captions ("What's the oldest thing you still wear?") on the next 3 posts to lift conversation depth — likes and reach are strong, replies are the missing layer.

Ride the reach wave before it cools. Reach fell from 141k (week of Jun 7) to 60–80k mid-month. Post the next strong story-carousel now, while the account is still in an elevated-reach cycle.

🟡 Medium Priority — this month

Improve profile → follow conversion (currently 8.9%). Reach doubled but profile views rose only 9.6%. Tighten the bio's first line and pin the top-performing story post so new visitors immediately see the brand's best work.

Rework Reel hooks for shares. Reels earn interactions but almost no shares across the set. Open the first 1.5s with a bold statement and add a soft "send this to someone who…" CTA.

Watch churn. 338 unfollowers = ~39.1% of new follows. If you accelerate posting cadence, keep an eye that off-brand or overly promotional posts aren't driving the drop-off.

🟢 Growth Opportunities

Repurpose top feed stories as Reels. The origin-story feed post out-reached most Reels. Turn the next flagship story into a Reel to capture both feed and Reels distribution.

Test light Mexico-facing content. Mexico (759 followers) is the largest non-US market. A bilingual caption experiment could deepen that segment.

Build a recurring "how it's made" series. The story-led format is clearly the account's strongest lever — formalize it into a weekly named series to train the audience to expect and share it.

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HOW IT WORKS

AI Skills That Turn Data Into Decisions

The skill teaches Claude how to fetch your data, analyze it, and write up the findings — so every report comes out structured, consistent, and grounded in real numbers.

What happens behind the scenes

You

ask in Claude

The skill

guides the report

TMR connector

fetches your data

Instagram Insights

the source of truth

Create a free account

SETUP GUIDE

How to Run an Instagram Account Audit In Claude?

Connect your Instagram account to Two Minute Reports, sign in to Claude, and your first account performance audit is one prompt away.

Connect your Instagram account

Click ‘Try for Free’ on the TMR website to start your 14-day free trial. Once done, you’ll be directed to hub.twominutereports.com. Click Connection, then authorize and enable your Instagram account.

Add the Two Minute Reports Connector to Claude

Authorize the connection

Grant tool permission

Upload the skill

Run your audit

See how it works

WHO IT'S FOR

If You Rely on Instagram For Growth, This Audit Is For You.

Social Media Managers

You are posting consistently. But are new followers coming in?

Track net follower growth, reach, and engagement rate, with the change since your last period.
Spot unfollowers rising against new follows, which signals that your content is reaching the wrong audience.
Get a tiered action plan that names the format and topic to double down on this week.

Audit my Instagram account for the last 30 days, show net growth and engagement rate vs the prior period, and give me a prioritized action plan.

Content Creators

See which posts earned the spot and what they have in common.

Rank your top posts by engagement and by reach, and surface the common thread across the winners.
Analyze which format (reels, feed or carousel) earns the most reach and engagement per post.
Find which posts stood out with the highest saves and shares; they’re worth doubling down on.

Audit my Instagram content, rank my top posts and Reels, and tell me which format and topic to make more of.

Growth & Reach Specialists

Reach is up. The question is whether it’s converting into followers.

Track weekly new followers, unfollowers, and reach on a growth trend chart across the period.
Analyze how many profile views converted to followers to measure the gap between people finding you and people following.
Compare Reels reach against feed reach to see if you're under-posting the format that actually is gaining attention.

Audit my Instagram growth, chart my weekly followers and reach, and flag whether profile visits are converting to follows.

Brand & Audience Strategists

You’re growing. Whether you're growing the right audience is what matters.

See your follower composition by age and gender, plus your top countries.
Spot concentration: whether one geo or age band dominates, and whether it matches your target market.
Identify a fast-growing audience segment or geography worth creating localized content for.

Audit my Instagram audience, break down age, gender, and top countries, and tell me if it matches my target market.

Frequently Asked Questions

The Instagram Insights report is a Claude Skill that connects to your Instagram account via Two Minute Reports. Ask for a report, and Claude pulls your latest data across follower growth, reach, profile views, engagement, individual posts, Reels, and audience demographics. You get one unified report with a health score, a weekly growth trend chart, ranked post and Reels tables, and a prioritized action plan.

Yes. As long as the client's Instagram account is connected to Two Minute Reports, you can run a full audit by selecting their account when prompted. This is useful for agencies and social media managers reporting across several accounts.

Two Minute Reports supports Claude integrations across multiple marketing data sources. Beyond Instagram Insights, you can connect GA4, GSC, email, ecommerce, and PPC platforms to Claude to analyze your marketing performance and act on insights.

All data comes directly from your Instagram account connected via Two Minute Reports. The report reflects exactly what's in that account for the date range you select, compared against the prior equal period for growth and engagement trends. If a data layer returns nothing, the skill notes it and continues with the available data.

Yes. Two Minute Reports is the connector between Claude and your Instagram data. You can try it for 14 days, no credit card needed.

Get Your Instagram Action Plan in Minutes

Connect your Instagram account with Two Minute Reports and get actionable content recommendations in minutes. Your first audit is just a prompt away.

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