Run a Full Reddit Ads Audit With Claude

Niche community targeting is the most efficient audience

Read: All three audiences drive near-identical CTR, so creative and landing experience — not targeting — is the bottleneck. Interest Graph is the worst converter (1 purchase on $420) and should be cut or reworked. Niche Communities has the best spend-per-purchase and is the safest place to consolidate budget.

Carousels carry spend; video converts nothing

Read: The "Risk-Free Trial" carousel is the clear winner — 3 of the account's 7 purchases on $340. "Single Image – Core Offer" returned 2 purchases on just $17 of spend, the most efficient creative in the account and badly underfunded. Every video variant produced zero purchases despite ~$124 combined spend — pause the video format until a new concept is tested.

Android converts more efficiently than iOS

Read: Android delivers more purchases (4 vs 3) at a lower CPC than iOS while spending less. iOS costs more per click and converts less — consider a modest bid adjustment favoring Android. Desktop OSes are immaterial and can be ignored or excluded.

Spend is concentrated in carousels at flat returns

Concentration risk: Carousels take the overwhelming majority of creative spend, yet the single most efficient creative (Single Image – Core Offer) is starved at $17. Rebalancing even 10% of carousel budget toward the proven single-image ad could materially lift purchase volume.

The leak is after the click

Across the account: ~5,235 clicks → 7 purchases, a click-to-purchase rate of roughly 0.13%. With CTR healthy and CPC low, the limiting factor is what happens on the landing page. High click volume converting at 0.13% almost always signals a landing-page or offer-match problem rather than a media problem.

Recommended check: Verify the post-click destination loads fast on mobile (the bulk of traffic is Android/iOS), matches the ad's promise (the Risk-Free Trial creative should land on a page that leads with that offer), and that the purchase flow has no friction or tracking gaps that could be under-reporting conversions.

• Fund the proven single-image ad. "Single Image – Core Offer" earned 2 purchases on $17. Scale its budget 5–10× and watch cost-per-purchase before scaling further.
• Duplicate the Risk-Free Trial carousel into the Niche Communities ad group, the best audience, to compound two strong performers.
• Lean into Android. Apply a positive bid adjustment / shift budget toward Android where purchases and CPC are both better.
• Consolidate into Niche Communities and reduce Interest Graph, the weakest converter.

• Pause all six video creatives (0 purchases on ~$124) until a new video concept is ready to test.
• Pause or rework the "Verified Pros Badge" carousel — $356 spent, zero purchases.
• Audit the landing page / purchase flow: the 0.13% click-to-purchase rate is the single biggest issue. Confirm mobile speed, message match, and conversion tracking.

• Reallocate ~10–15% of carousel budget to the underfunded "Single Image – Core Offer".
• Reduce Interest Graph spend; redistribute to Niche Communities.
• Apply a bid adjustment favoring Android over iOS.
• Pull the Feed vs Conversation placement report to rule out low-intent placement waste.

• Build 2–3 new single-image variants modeled on the Core Offer ad's efficiency.
• Test the Risk-Free Trial message across all audiences and formats.
• Once cost-per-purchase is under control, scale spend on Niche Communities + Android + proven creatives.