Tiktok Ads

Run a Full TikTok Ads Audit With Claude

TikTok Ads move fast, and creative fatigue sets in faster. What won last week can quietly drain your budget this week. Connect TikTok Ads to Claude through Two Minute Reports, run the audit, and get a prioritized plan on what to fix first.

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WHAT YOU GET

Stop Guessing Why Your TikTok Ads Underperform

Spot what’s draining your campaign performance – wasted spend, fatigued creatives as frequency climbs, mismatched audiences, and get a do-this-now action plan. Two Minute Reports brings your TikTok Ads data to Claude – no re-exports, no switching dashboards.

AssistantTMR · TikTok Ads Audit

Audit my TikTok Ads account

I'll run a comprehensive TikTok Ads audit for you. Let me start by reading the skill to follow the correct workflow.

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TikTok Ads Audit

TikTok Ads Audit — Zephravo

Executive Summary

Total Spend

£215.9K

▲ 14.2% vs prior

Conversions

29,568

▲ 9.6% vs prior

Avg CPA

£7.30

▲ 4.1% vs prior

Avg CTR

0.16%

— flat vs prior

Avg CPM

£2.72

▲ 11.3% vs prior

Impressions

79.3M

▲ 8.0% vs prior

Account health snapshot: CPM rose 11.3% while CTR held flat — a classic audience-saturation signal driven mainly by the account's largest campaign. Conversion volume is strong and blended CPA of £7.30 is healthy at this scale, but the best CPA in the account (£5.04) is being under-funded relative to mid-tier campaigns burning £10–£32 per conversion. A creative refresh on the lead campaign is overdue.

£2,840

Estimated wasted spend identified

Spend on a zero-conversion campaign (ZPH0088: £70), plus extreme CPA outliers — ZPH0081 at £32.20 CPA, ZPH0076 at £33.67 CPA, ZPH0080 at £20.35 CPA, and ZPH0070 at £24.00 CPA — all running well above 2× the blended account CPA of £7.30. Additional efficiency risk from ZPH0059, where frequency has reached 4.3× and CPM is climbing against flat CTR.

Module Scorecards

Wasted Spend Control12 / 20

Campaign Performance15 / 20

Creative Health12 / 20

Audience & Budget Allocation14 / 20

Monthly Spend & Conversions

Jan – Jun 2026

Monthly spend (£) — peak in April at £44K, tapering into June

Campaign Performance Ranking

Score: 15/20

Top performers by CPA: ZPH0061 (£5.04), ZPH0079 (£5.15), and ZPH0038 (£5.99) deliver the strongest efficiency with meaningful conversion volume. These are immediate scaling candidates.

Worst performers: ZPH0076 (£33.67 CPA), ZPH0081 (£32.20 CPA), and ZPH0070 (£24.00 CPA) all run above 3× blended CPA. Combined low-efficiency spend across these: ~£1,733.

Campaign	Spend	Conv.	CPA	CTR	CPM	Freq.
🟢 ZPH0061 / Conversion / SCA	£1,740	345	£5.04	0.17%	£1.81	1.5×
🟢 ZPH0079 / Single Creative	£10,720	2,080	£5.15	0.17%	£2.03	2.18×
🟢 ZPH0038 / ABO 300	£16,100	2,690	£5.99	0.16%	£2.24	2.55×
ZPH0058 / ABO Single Ad	£885	135	£6.56	0.15%	£1.73	1.24×
ZPH0059 / CBO / SCA	£83,900	12,100	£6.93	0.15%	£3.15	4.3× ⚠
ZPH0068 / ABO	£15,300	2,165	£7.07	0.16%	£2.18	2.48×
ZPH0071 / ABO	£10,900	1,535	£7.10	0.15%	£2.69	2.63×
ZPH0056 / ABO Single Ad	£24,000	3,250	£7.38	0.18%	£2.03	2.75×
ZPH0067 / ABO 300	£6,240	813	£7.68	0.17%	£2.68	2.28×
ZPH0063 / CBO / SCA	£17,200	1,875	£9.17	0.20%	£3.66	2.35×
ZPH0077 / CBO / SCA	£23,100	2,240	£10.31	0.15%	£3.28	2.22×
ZPH0084 / CBO / SCA	£2,240	197	£11.37	0.16%	£3.40	1.4×
🔴 ZPH0080 / CBO / SCA	£1,750	86	£20.35	0.14%	£3.09	1.61×
🔴 ZPH0070 / Test	£312	13	£24.00	0.16%	£2.69	1.54×
🔴 ZPH0081 / CBO / SCA	£1,320	41	£32.20	0.12%	£3.02	2.12×
🔴 ZPH0076 / CBO / SCA	£101	3	£33.67	0.15%	£2.97	1.09×
🔴 ZPH0088 / CBO / SCA	£70	0	—	0.12%	£4.09	1.4×

Learning phase note: ZPH0076 (3 conversions) and ZPH0070 (13 conversions) sit below TikTok's ~50-conversion learning threshold — their CPA will read as volatile until they exit learning. Treat their high CPA as a weak signal, not a verdict, but neither has earned further budget yet.

Wasted Spend & Frequency Risk

Score: 12/20

ZPH0088 — £70 with zero conversions. Highest CPM in the account at £4.09. This targeting/creative combination never delivered and should be retired.

ZPH0059 — frequency 4.3×. The account's largest campaign (£83,900 / 12,100 conversions) is showing saturation. CPM of £3.15 sits well above the efficient campaigns (£1.73–£2.24), pointing to audience overlap and rising auction cost. Fresh creative is needed before this campaign continues at this budget.

ZPH0056 — frequency 2.75×, highest CTR in the top-spend group (0.18%). Performing well but entering the caution zone. Add new ad variants to extend creative lifespan.

Frequency risk summary

Campaign	Freq.	Spend	CPA	Risk
ZPH0059 / CBO / SCA	4.3×	£83,900	£6.93	Saturated — refresh creative urgently
ZPH0056 / ABO	2.75×	£24,000	£7.38	Watch — approaching fatigue
ZPH0071 / ABO	2.63×	£10,900	£7.10	Monitor
ZPH0038 / ABO 300	2.55×	£16,100	£5.99	Best performer — protect with new creative
ZPH0068 / ABO	2.48×	£15,300	£7.07	Acceptable but monitor

Creative Health Audit

Score: 12/20

CTR is low across the board — 0.12% to 0.21%. The TikTok in-feed benchmark sits around 0.5%+. Even the strongest campaign (ZPH0063 at 0.20%) is below what high-performing creative achieves. This is a systemic signal: hooks aren't stopping the scroll. The account needs a creative refresh built around pattern interrupts, native UGC, and trending audio.

ZPH0083 — highest CTR (0.22%) at the lowest CPM (£2.67). This creative format generates more native engagement. Isolate its hook and format, then replicate across the top-spend campaigns.

ZPH0062 — high CTR (0.33%) but weak conversion rate (6.9%). The creative stops the scroll but the post-click experience isn't converting. Investigate landing page speed, form UX, and ad-to-page message match.

Creative signal table

Ad creative	CTR	Conv. rate	6s view	CPA	Freq.	Signal
UGC Testimonial v3	0.15%	30.6%	17%	£6.93	4.3×	Fatigued — volume good, CPM rising
Street Interview Hook	0.33%	6.9%	28%	£9.99	1.27×	Hook works, landing page broken
Green Screen Explainer	0.22%	12.0%	34%	£10.37	1.49×	Best CTR — study this format
Founder Voiceover	0.17%	23.1%	26%	£5.15	2.18×	Highest conv. rate — scale
Problem-Solution Demo	0.18%	15.1%	22%	£7.38	2.75×	Approaching fatigue — add variants

Format diversity: Delivery is concentrated in standard In-Feed video with limited variant counts per ad group. TikTok's algorithm learns faster with 3–5 active variants per ad group, and format diversity (Spark Ads, dynamic creative) typically lifts CTR. Consolidating winning ad groups and running 3+ variants each is the highest-leverage creative change available.

Audience & Budget Allocation

Score: 14/20

Budget heavily concentrated in ZPH0059 — £83,900, or 38.9% of total spend. The right campaign to back on CPA, but at 4.3× frequency this concentration is the single biggest risk in the account. Without fresh creative, CPM will keep climbing as the auction exhausts the available audience.

Budget concentration — top campaigns

ZPH0059

38.9%

ZPH0056

11.1%

ZPH0077

10.7%

ZPH0063

8.0%

ZPH0038

7.5%

ZPH0068

7.1%

ZPH0079

5.0%

ZPH0071

5.0%

Audience overlap risk: Multiple CBO campaigns target the same audience profile over the same period, creating internal auction competition that inflates CPM. A consolidated structure — fewer campaigns, more creative variants per ad group — would reduce CPM and speed algorithmic learning.

Demographics

By CPA

18–24 is the efficiency leader. Females 18–24 convert at £4.18 CPA — the lowest segment in the account. CPA climbs steadily with age; 45–54 males run at £18.36, over 4× the best segment.

Segment	Spend	Conv.	CPA	CTR
18–24 · Female	£18,900	4,520	£4.18	0.17%
18–24 · Male	£14,200	2,980	£4.77	0.16%
25–34 · Female	£41,200	7,650	£5.39	0.16%
25–34 · Male	£33,800	5,420	£6.24	0.15%
35–44 · Female	£28,600	4,180	£6.84	0.15%
35–44 · Male	£22,400	2,510	£8.92	0.13%
45–54 · Female	£14,800	1,240	£11.94	0.14%
45–54 · Male	£11,200	610	£18.36	0.14%

Placement Performance

By spend

In-Feed dominates at 82.4% of spend. TikTok Search shows the strongest CTR (0.21%) and a competitive £6.22 CPA — under-funded relative to its efficiency. Global App Bundle runs at £14.31 CPA and should be trimmed.

Placement	Spend	% spend	CPA	CTR
TikTok In-Feed	£178,000	82.4%	£7.24	0.16%
Pangle	£21,400	9.9%	£7.18	0.13%
TikTok Search	£9,200	4.3%	£6.22	0.21%
Global App Bundle	£7,300	3.4%	£14.31	0.21%

Device Performance

iOS

£5.92

Android

£7.42

Bars show CPA by device (lower is better).

iOS converts 20% cheaper than Android (£5.92 vs £7.42 CPA) on £132K of iOS spend. A modest bid weighting toward iOS, or separating devices into their own ad groups, would improve blended efficiency.

Prioritised Action Plan

High priority — this week

Inject fresh creative into ZPH0059 before continuing at budgetFrequency at 4.3× is the account's biggest risk. This campaign drove £83,900 spend and 12,100 conversions — it's the engine — but CPM is rising against flat CTR. Prepare at least 3 new In-Feed video variants with new hooks before sustaining this spend level.

Retire ZPH0088, ZPH0076, ZPH0081ZPH0088 spent £70 with zero conversions; ZPH0076 returned 3 conversions at £33.67; ZPH0081 hit £32.20 CPA. Combined ~£1,491 in low/zero-efficiency spend with no signal worth keeping. Archive them.

Fix the ZPH0062 post-click dropStreet Interview Hook has the highest CTR (0.33%) but converts at only 6.9% vs 20–30% elsewhere. The creative works; the landing page doesn't. Check page speed, form UX, and ad-to-page message match.

Medium priority — this month

Consolidate the campaign structureMultiple CBO campaigns against the same audience fragment the algorithm and inflate CPM. Consolidate around the 8 best performers, each with 3–5 ad variants, and let TikTok optimise at scale instead of competing with itself.

Scale ZPH0079 and ZPH0061 — the efficiency leadersZPH0061 (£5.04 CPA) and ZPH0079 (£5.15 CPA) beat the lead campaign on cost without the frequency problem. Both are under-funded — allocate roughly 2× their current budget and add creative variants to sustain performance.

Shift budget toward 18–24 and TikTok Search18–24 segments convert at £4.18–£4.77; TikTok Search runs £6.22 CPA at 0.21% CTR but takes only 4.3% of spend. Both are efficiency pockets being starved. Trim Global App Bundle (£14.31 CPA) to fund them.

Review ZPH0063, ZPH0077 for overlap with ZPH0059These two spent £40,300 combined at CPAs of £9.17 and £10.31 — above blended. Identical targeting conventions suggest they compete in the same auctions as ZPH0059. Stagger launch windows or apply audience exclusions.

Growth opportunities

Reverse-engineer the Green Screen Explainer formatIt holds the highest CTR (0.22%) at the lowest CPM (£2.67) and the best 6s view-through (34%). Isolate its hook and structure, then replicate across the top-spend campaigns.

Test Spark Ads on top organic contentDelivery is concentrated in standard In-Feed. Boosting native posts with Spark Ads consistently lifts CTR and lowers CPM for services brands. Run a 2-week test at £500–£1,000/day alongside the core structure.

Launch a funded remarketing campaignTargeting landing-page visitors and partial form completers from ZPH0059's volume — a pre-qualified audience — should deliver CPA well below £5. Budget £500–£2,000/day.

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HOW IT WORKS

AI Skills That Turn Data Into Decisions

The skill teaches Claude how to fetch your data, analyze it, and write up the findings — so every report comes out structured, consistent, and grounded in real numbers.

What happens behind the scenes

You

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fetches your data

TikTok Ads

the source of truth

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SETUP GUIDE

How to Run a TikTok Ads Account Audit In Claude?

Connect your TikTok Ads account to Two Minute Reports, sign in to Claude, and your first TikTok Ads performance audit is one prompt away.

Connect your TikTok Ads accounts

Click ‘Try for Free’ on the TMR website to start your 14-day free trial. Once done, you’ll be directed to hub.twominutereports.com. Click Connection, then authorize and enable your TikTok Ads accounts.

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WHO IT'S FOR

If You’re Running TikTok Ads, This Audit Is For You.

Performance Marketers

Every dollar on a non-converting campaign is wasted spend

See which campaigns are spending above the threshold with zero conversions captured.
Flag campaigns running past 2x the account-average CPA before they drain another week of budget.
Spot the best and worst performing campaigns to refine where the budget goes.

Audit my TikTok Ads account for the last 30 days. Show me campaigns with spend and zero conversions, flag any with CPA above 2x the account average, and estimate total wasted spend.

Creative Teams

On TikTok, the creative leads your campaign.

See which ads are actually pulling weight, ranked by CTR and conversion rate.
Catch fatigue before it compounds – ads with frequency past 2.5 and CTR sliding more than 20% versus the previous period.
Find out if you're leaning on one format while In-Feed, TopView, and Spark Ads remain untested.

Audit my TikTok Ads for the last 30 days. Rank ads by CTR and conversion rate, flag any creatives showing fatigue signals, and tell me if I'm over-relying on one ad format.

Growth & Audience Teams

Bad audience targeting costs real money. See where it’s leaking.

Break spend and CPA down by age and gender to see who's really converting.
Pinpoint segments running past 2x account-average CPA.
Catch profitable segments held back by budget – the ones worth scaling.

Run a TikTok Ads audit for the last 30 days. Break down CPA by age and gender, flag underperforming segments with meaningful spend, and highlight any that look ready to scale.

Freelance & Consultants

Audit your client’s TikTok Ads campaign. Show the full picture.

Spot what’s working and what’s not across every layer of the account.
Rank every active campaign – winners to scale and losers to pause or fix.
Close with a tiered action plan that says what to do this week and this month.

Audit TikTok Ads for [client name] for the last 14 days. Give me a wasted spend breakdown by campaign, a creative fatigue check, and a plan in minutes.

Frequently Asked Questions

The TikTok Ads Audit is a Claude skill that connects to your TikTok Ads account via Two Minute Reports. Ask for an audit, and Claude pulls your latest data across campaigns, ad groups, creatives, demographics, placements, and geography, then delivers a full TikTok Ads account audit with a health score and prioritized action plan within minutes.

Yes. As long as the client’s TikTok Ads account is connected to Two Minute Reports, you can run a full TikTok Ads account audit by selecting your client account when prompted. The skill supports multiple ad accounts, which is useful for agencies managing TikTok Ads reporting for several clients.

Yes. Connect your ad platforms with Two Minute Reports and use the Google Ads Auditor, Meta Ads Auditor, LinkedIn Ads Auditor, and Reddit Ads Auditor the same way. Each audit gives you a full health check with scoring, wasted spend, and a prioritized action plan you can act on.

All data comes directly from your TikTok Ads account connected via Two Minute Reports. The audit reflects exactly what's in your account for the date range you select. If a data layer is unavailable, the skill flags it clearly and continues with what's available.

Yes. Two Minute Reports is the connector between Claude and your TikTok Ads data. You can try it free for 14 days, no credit card needed.

The skill scores your account across wasted spend, campaign performance, creative health, and audience allocation, flagging creative fatigue, campaigns running well above the account average CPA, and segments draining budget without returns. Every finding is ranked, so you know what to fix first. Check out our TikTok Ads benchmarks guide to see how your numbers stack up based on your country and industry.

Ready to Audit Your TikTok Ads Account?

Connect your TikTok Ads account with Two Minute Reports and get actionable recommendations in minutes. Your first audit is just a prompt away.

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