Less time spent on marketing data
Daily reporting reviews dropped from around three hours to one, reducing time spent checking campaign data.
Agency customer story
How ConnectAd Went from 3 Hours of Daily Reporting to Just One
With Two Minute Reports, ConnectAd brings multichannel campaign data into one place, streamlines cross-platform reporting, and cuts the time spent reviewing marketing data, giving its team more time for campaign insights and client recommendations.
No credit card required. 14-day free trial.
THE CUSTOMER
Meet ConnectAd
A Toronto-based digital marketing agency that manages multichannel campaigns and helps clients improve their performance.
- Industry
- Digital marketing
- Location
- Toronto, Canada
- Team size
- Approximately 20 people
- Use case
- Multichannel reporting and campaign optimization
- Data sources
Key result
Daily time spent on reporting reviews
BeforeAbout 3 hours
With TMRAbout 1 hour
~2 hours backevery dayThat's ~67% less time spent checking campaign data.
Approximate figures shared by ConnectAd.
BEFORE TMR & AFTER TMR
From fragmented data to streamlined reporting
Before
Challenges
- Switching between multiple platforms to find campaign data
- Losing hours to manual reporting and data reviews
- Spending extra time comparing channel performance and budgets
- Rebuilding reports and connections for different client accounts
- Too little time left for client insights and recommendations
With Two Minute Reports
Solutions
- Unify campaign data from LinkedIn Ads, Facebook Ads, Reddit Ads, X Ads and Snapchat Ads in one report.
- Monitor performance live and spot potential issues earlier.
- Reuse report templates across client accounts instead of starting from scratch.
- Compare channel performance in one report to support budget decisions.
- Scale reporting easily as clients add more marketing platforms.
THE BUSINESS VALUE
What changed for ConnectAd with Two Minute Reports
Faster answers to client questions
Consolidated campaign data helps the team answer client questions with up-to-date campaign figures.
More time for client insights
With less manual report preparation, the team can focus on analyzing performance and recommending campaign improvements.
THE NEW RHYTHM
How the agency team uses the time back
ConnectAd uses its reporting workflow to move from collecting numbers to acting on what those numbers reveal.
- Every day
Review campaign performance
Check live dashboards daily to identify underperforming campaigns and potential issues.
- When issues appear
Spot issues earlier
Use consolidated, live dashboards to identify sudden drops in campaign metrics.
- Every week
Make data-driven optimization
Review weekly results and adjust campaigns sooner when performance signals a problem.
- Across channels
Compare channel performance
Review results across channels in one report to make more informed budget decisions.
- For clients
Share insights with clients
Analyze campaign results, explain what’s working, and recommend specific improvements to clients.
Instead of having to go to five different accounts, everything is there in one place and [we] can do quick daily check-ins.
Annie Hinan, Team LeadConnectAd · TorontoAnnie on LinkedIn (opens in a new tab)connectad.ca (opens in a new tab)
WHY IT SCALES
Report once. Reuse across clients.
ConnectAd relies on reusable report templates and existing platform connections to keep reporting consistent across client accounts.
- One template
- Client A
- Client B
- Client C
- + more
“The biggest benefit for our team is being able to reuse the reports and just make duplicates for different accounts and not having to build anything from scratch.”
THE OUTCOME
More time for marketing. Less time managing reports.
By bringing campaign data together and reusing report templates, ConnectAd has made its reporting workflow more efficient. The team can spend less time searching for data and more time helping clients understand performance and improve results.
Get your reporting hours back
Stop switching between platforms and rebuilding reports for every client. Bring marketing data together, simplify recurring reporting, and spend more time analyzing campaign performance and recommending improvements.
No credit card required. 14-day free trial.