Connect Snapchat Ads to Looker Studio: Tutorial and Free Templates(2026)

Connecting Snapchat Ads to Looker Studio is straightforward. Whether you use the Two Minute Reports’ Snapchat Ads connector or the ready-made templates, it just takes 2-3 minutes. Here’s a quick overview:

1. Go to the Two Minute Reports Hub.

2. Select Two Minute Reports for Looker Studio.

3. Choose your method to connect:

• Option 1: Select the Snapchat Ads connector, link your ad accounts, and analyze your campaign performance.
• Option 2: For a faster setup, you can select a pre-built Snapchat Ads template. Your data will be auto-populated, serving you fresh insights instantly.

4. Finally, you can customize your Snapchat Ads dashboard and deliver actionable insights to your team and stakeholders.

Let’s get started with the first method.

Method 1: Connect Snapchat Ads to Looker Studio using Two Minute Reports

Step 1: Creating a Connection

• Once you’ve logged into the Two Minute Reports Hub, select the Snapchat Ads connector as shown below:

• The next step is to create a Connection. Click New Connection to authorize your Snapchat Ads account with Two Minute Reports.

• After authentication, enable the necessary Snapchat Ads accounts. Note that you cannot extract data from the disabled accounts.

• Click Done. Now you’ve successfully connected your Snapchat Ads account to Looker Studio.

Now that you’ve created a Connection, next, we’ll explore the steps to configure your Snapchat Ads accounts with Two Minute Reports.

Step 2: Configure your Snapchat Ads account with Two Minute Reports

• In the Query Configs section, click +New Query Config. 

Note: Query Config allows you to group multiple accounts, making it easier to access centralized insights in your Looker Studio dashboard.

• The “Adding New Query Configuration” dialog box appears. Specify the name, choose the list of Snapchat Ads accounts, choose the attribution window and click Save.

• You’ve successfully created a new configuration. Now you can use this Query Configuration to pull your Snapchat Ads data directly to Looker Studio.

Step 3: Create your Snapchat Ads report in Looker Studio

• After creating your Query Config, click Create Report at the top-right corner.

• Select the Query Config which we have created in the previous step – “Snapchat Ads Campaign Report”. Click Next and choose ‘Create Report from scratch” to open your Looker Studio dashboard.

• Once the Looker Studio dashboard opens, select your Query Config from the dropdown menu and click Connect at the top-right corner.

• Next, you can add or remove the necessary Snapchat Ads metrics and dimensions. Once done, click Create Report to navigate to the Looker Studio dashboard.

• You’ll land on the Looker Studio dashboard. Here, you can add a table, include relevant metrics and dimensions and configure to demonstrate your Snapchat Ads performance insights. You can also include a date-range control to track campaign performance for a specific period.

Method 2: Connect Snapchat Ads to Looker Studio using pre-built templates

Here’s how you can create a ready-to-share Snapchat Ads campaign report using pre-built templates:

• Select from the list of Snapchat Ads reporting templates and click Use Template.
• Click “Use my own data” and select your Snapchat Ads Query Config (which we have created from Step 2 (Method 1) ‘Snapchat Ads Campaign Report’.

• Once you click Add, your data will be automatically populated in your Looker Studio dashboard. Click “Edit and share” to modify KPIs, custom logos, and share actionable Snapchat Ads campaign reports with your clients or stakeholders.

Why connect Snapchat Ads to Looker Studio?

Connecting Snapchat Ads to Looker Studio helps you consolidate key KPIs across multiple clients for seamless, data-driven reporting. Instead of navigating through the complex Snapchat Ads Manager, you can customize your campaign performance dashboard to demonstrate your agency’s analytical expertise and credibility. 

By connecting Snapchat Ads to Looker Studio via Two Minute Reports, you can:

• Create branded, professional Snapchat Ads dashboards in seconds – without upgrading to premium plans.
• Add, organize, update or remove multiple Snapchat client ad accounts in a single interface – no complex onboarding required.
• Build custom campaign performance dashboards that clearly align with your client’s goals and business objectives.
• Visualize Snapchat Ads data exactly the way you want and create unlimited real-time dashboards to stay current.

Whether you’re a marketer tracking Snapchat Ads performance, an agency managing multiple clients’ Snapchat ad campaigns, or a data specialist tracking high-volume campaigns, Two Minute Reports naturally fits and scales your ever-growing workflow.

8 Actionable tips for optimizing your Snapchat Ads using Looker Studio

Optimizing Snapchat Ads in Looker Studio is about acting on signals that enhance your campaign performance. Here’s how you can apply the frameworks to stay focused and decision-ready.

1. Utilize custom segments: Create custom segments based on demographics, interests, and behavior, but only if they support a decision (budget shift, creative change, targeting refinement). Avoid over-segmentation that doesn’t lead to action.

2. Track A/B tests to declare winners: Compare ad variations based on creative, copy, CTA and targeting. Anchor decisions to conversion rate, CPA or ROAS, not surface metrics like impressions.

3. Incorporate time-series analysis: Time-series views help spot fatigue, scale ceilings, and peak engagement windows. Always perform sanity checks, spikes or drops against external factors (seasonality, promos, platform changes).

4. Blend metrics for deeper analysis: Combine reach + conversions, CTR + CVR or spend + revenue together. This prevents false conclusions from isolated metrics.

5. Leverage pre-built templates: With Two Minute Reports’ pre-built Snapchat Ads templates, you can standardize, reuse, and automate dashboards across multiple clients. Add your own logo, customize KPIs, and share data-driven insights to move forward with precision.

6. Optimize bids using efficiency metrics: Focus on eCPM, eCPV, conversion rate, CPA and revenue. Adjust bids based on profitability, not platform-suggested benchmarks.

7. Prioritize engagement signals: Track Lens Views, Swipe-ups, Story Opens, and completion rates to understand creative resonance. Use this data to iterate on formats and storytelling, not just targeting.

8. Close the loop weekly: Apply the insights from your Snapchat Ads Looker Studio dashboard into your campaign planning to create a weekly feedback loop and continuously improve ad performance.

By leveraging Snapchat Ads integration with Looker Studio via Two Minute Reports, you can create client-specific Looker Studio dashboards, track essential KPIs, and make faster decisions without drowning in data.

Get Snapchat Ads data in Google Sheets

With Two Minute Reports’ Google Sheets add-on, you can seamlessly manage 100+ Snapchat Ads accounts, streamline client reporting, automate campaign performance insights and optimize ROI in real-time. You can also combine Snapchat Ads with other PPC platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to visualize cross-channel ROI, acting as a single source of truth.  

Wrapping Up

Connect Snapchat Ads to Looker Studio with Two Minute Reports and eliminate the need for manual reporting. With clean, structured data and auto-refreshing Snapchat Ads dashboards, you can track ad spend, conversions, and creative impact in one place and send proactive updates to clients to stay on track.

Launch your Snapchat Ads Looker Studio dashboard in minutes with Two Minute Reports. Start your 14-day free trial – no technical setup needed.