Top 11 PorterMetrics alternatives to consider in 2025

Two Minute Reports offers a flexible pricing model based on the number of users, connections, accounts/connector and data refresh capabilities. Besides, you can purchase additional users and connections separately as add-ons to your plan. 

2. Supermetrics 

Supermetrics is a marketing intelligence platform that automates the extraction and transfer of data from over 150 sources, including Google Ads, Facebook Ads, Shopify, etc, into various data destinations like Google Sheets, Excel, BI tools, and data warehouses. You can build custom data pipelines, enabling faster reporting and more informed decision-making.

Pros

• Enterprise-level reporting.
• Advanced data storage capabilities.
• Robust data management features for organizing, transforming, and combining data from multiple sources.
• Powerful data transformation capabilities, including merging, filtering, and cleaning datasets.
• Multiple teams and client collaboration.

Cons

• Requires technical expertise to troubleshoot issues.
• Highly expensive for SMBs and agencies.
• The costs of integrating additional connectors are high.
• Steep learning curve.
• Upgrade to higher plans to customize refresh schedules.

Pricing

Supermetrics offers multiple pricing plans based on factors such as data sources, destinations, refresh schedules, and number of users. The basic plan starts at $29/month, while premium plans can reach $399/month or more, depending on add-ons. 

3. AgencyAnalytics 

AgencyAnalytics is a comprehensive marketing platform designed specifically for agencies. It consolidates data from over 80 platforms, including Google Analytics, Facebook Ads, and Shopify, into customizable, white-labeled dashboards. With robust agency management tools, it is an all-in-one solution for client campaign management and team collaboration.

Pros

• Dedicated client access portal.
• Centralized dashboards to track and report multiple client campaigns.
• Intuitive drag and drop editor to customize templates.
• AI-powered reporting to fuel strategic growth.
• Fast and responsive customer support.

Cons

• Some users face issues with the rank tracker. 
• Pricing scales as you onboard new clients.

Pricing

AgencyAnalytics’ pricing starts from $79/month for 5 clients.

4. Coupler.io 

Coupler.io is a data analytics platform that automates the transfer of data from apps like Airtable, HubSpot, Shopify, and more into Google Sheets, Looker Studio, or BI tools. It manages data flows and can load data into multiple data destinations, making it easy to integrate, transform, and access data across various platforms. For teams with specialized requirements, exploring Coupler.io alternatives can help identify tools that offer additional integrations, faster reporting, or more flexible pricing.

Pros

• Access to 150+ connectors with seamless compatibility.
• Pre-built and customizable dashboards for faster analysis.
• Build custom metrics to deep dive into marketing insights.
• Responsive customer support.

Cons

• Switch to higher plans for hourly refreshes.
• Some users find it difficult to set up complex integrations.
• Lacks advanced data transformation capabilities.

Pricing

Coupler offers a free forever plan. The paid plans start at $32/month. Organizations with complex requirements can access their enterprise plan.

5. Adverity 

Adverity is an AI-powered data integration platform built for enterprises that require advanced automation and large-scale data management. With over 600 connectors, it helps teams centralize and transform complex datasets into actionable insights.

Pros

• Robust data management capabilities.
• Efficient pipeline management.
• Ability to transform and blend data from multiple sources.
• Supports processing of raw data for flexible analytics and reporting workflows.
• Manages historical data for long-term analysis and data warehousing.
• Automated data monitoring helps fix issues quickly.

Cons

• Some data streams take time to fetch.
• Visualization and customization capabilities can be improved.

Pricing

Adverity offers custom pricing plans depending on the client’s unique requirements. It is expensive compared to other Porter Metrics alternatives due to its advanced features and capabilities.

6. Dataslayer

Dataslayer is a PPC reporting tool that simplifies data integration and visualization. It is a good Porter Metrics alternative for marketers who want ease of use, AI-assisted features, and quick report automation across multiple advertising platforms.

Pros

• Responsive customer support.
• Intuitive dashboard to streamline PPC reporting.
• Stable connections enable smooth data analysis and reporting.
• AI-powered Marketing Mix Modelling to optimize ROI.

Cons

• More new integrations can be added.
• Certain metrics or dimensions may require manual adjustments.

Pricing

Dataslayer offers a freemium plan. The free plan allows 1 account per data source, unlimited simultaneous logins, unlimited reports, and 5 API calls per day. The paid plans start at $39.90/month.

7. Improvado

Improvado is an advanced marketing analytics and data integration platform designed for enterprises that manage complex, high-volume datasets. With 500+ pre-built connectors, it centralizes marketing, sales, and revenue data into a single source of truth. 

Pros

• Marketing Common Data Model for enterprise-grade analytics.
• Supports a wide range of integrations from various marketing platforms.
• Robust ETL management for advanced data workflows.

Cons

• Highly expensive for small businesses with limited budgets.
• Requires technical expertise to scale workflows.

Pricing

Improvado offers custom pricing plans based on your requirements.

8. Klipfolio 

Klipfolio is a cloud-based data management software to build reports and manage data. It has two different products that focus on data management and report creation:

Powermetrics is Klipfolio’s newer, modernized platform. Instead of just creating dashboards, it focuses on building reusable metrics (standardized, shareable KPIs). These metrics can then be visualized in dashboards, explored with filters, or monitored over time.

Klips allows you to create highly customized dashboards with an intuitive drag-and-drop interface. Its robust features make it easy to build insightful dashboards quickly and efficiently.

Pros

• Robust set of data integrations.
• Create tailored dashboards to demonstrate advanced marketing insights.
• Possibility of sharing dashboards via published links.

Cons

• Data refresh rate linked to steep pricing.
• Customer service can be improved.
• Steep learning curve for advanced functionalities.

Pricing

Klipfolio’s pricing starts at $140/month, while Powermetrics costs $60/month.

9. Power My Analytics

Power My Analytics is a reporting automation and data integration tool that helps marketers and businesses centralize data from multiple platforms into destinations like Google Sheets, Excel, Looker Studio, BigQuery, and more. It is a reliable Porter Metrics alternative, particularly for small to mid-sized businesses that need streamlined reporting without high complexity.

Pros

• Easy-to-use interface with the ability to consolidate multiple data sources.
• Flexible warehousing solutions to store and secure your data.

Cons

• Very limited set of templates.
• Hourly refreshes come with extra cost.

Pricing

Power My Analytics pricing plan starts at $14.95/month.

10. Funnel.io

Funnel.io is a powerful data reporting platform that helps marketers centralize KPIs, manage integrations in a single hub, and export data to spreadsheets, BI tools, data warehouses, or marketing applications. Its AI-driven features provide a holistic view of campaigns, delivering actionable insights to optimize cross-channel performance and boost ROI.

Pros

• Integrated data hub to access high-quality data for analysis.
• Numerous connectors are available for various platforms.
• Responsive customer support.
• Easy to set up and onboard.

Cons

• Steep pricing curve.
• Since some platforms lack dimensions, you must manually upload them.

Pricing

Funnel offers a freemium plan with 400 Flexpoints at no cost. Paid plans are customized based on usage and specific business requirements.

11. Swydo 

Swydo is a cloud-based marketing analytics platform designed for monitoring, tracking, and reporting on campaigns. With 30+ integrations, it enables businesses and agencies to efficiently create marketing reports, custom dashboards, and streamline client reporting workflow without hassle.

Pros

• Simple and easy-to-use interface.
• Time-saving automation capabilities.
• Built-in goal tracking for improving ROI.

Cons

• The pricing structure could be more flexible for users who may not require all the features.
• Customization and branding capabilities can be improved.

Pricing

Pricing starts at $49/month for 10 data sources and scales as you add more integrations.

Porter Metrics pricing

Porter Metrics follows a unique pricing model, charging based on the number of connected accounts. For example, connecting a Meta Ads account costs $15/month, while adding another account, such as Google Ads, costs $30/month. Data blending is offered as a separate add-on at $50/month, depending on your requirements.

The challenge with this structure is that paying $15/month for just one connector can feel costly, particularly when compared with tools that bundle multiple connectors into one plan. For businesses managing several platforms, costs can escalate quickly, especially once you factor in the additional fee for data blending.

Porter Metrics alternatives comparison at a glance

Here’s a quick recap of the best Porter Metrics alternatives:

• Two Minute Reports – Faster setup, affordable pricing, and flexible templates make it ideal for SMBs, agencies and freelancers.
• Supermetrics – Extensive integrations and scalability for data-heavy teams.
• AgencyAnalytics – All-in-one client reporting platform for agencies.
• Coupler.io – Simple, no-code automation with strong data centralization.
• Adverity – Advanced data automation and analytics platform for enterprises.
• Dataslayer.ai – Streamlined PPC reporting with AI-assisted capabilities.
• Improvado – Enterprise-grade data pipeline customization.
• Klipfolio – Highly customizable dashboards for detailed performance tracking.
• Power My Analytics – Effective reporting automation across destinations.
• Funnel.io – AI-powered modeling and analytics for cross-channel insights.
• Swydo – Simplified reporting tailored for agencies managing multiple clients.

Factors to consider when selecting the right Porter Metrics alternative

Every organization has different needs and tools to satisfy its requirements. Here’s our simple guide on how you can funnel your needs and choose the right Porter Metrics alternative:

1. Assess your needs

Start by identifying which data connectors you need and where you must extract them.

For example, if your team mainly runs PPC campaigns and wants to track performance in Google Sheets, you’ll need a tool that easily integrates ad platforms with Sheets. 

If your team is finding it challenging to manage growing data volumes or integrate multiple tools efficiently, partnering with an enterprise software agency can help you design and implement robust solutions tailored to your company’s size and specific needs.

Next, consider the volume of data and company size. Some reporting tools have pricing plans based on these differences – so a lightweight tool might be enough for small teams, while enterprises require advanced (and pricier) solutions.

Also, think about the resources in your team.

If you’re a startup without a dedicated data analyst, go for tools that are simple, intuitive, and require minimal setup.

2. Evaluation and research 

Here’s the checklist you must keep in mind while evaluating your Porter Metrics alternative:

• Pricing
• Integrations
• Customer support availability 
• Scalability 
• Ease of use
• Compliance and security
• User reviews (G2/Capterra)

3. Making the decision

Several tools in the market today offer freemium versions (free with limited functionality) or free trials. Make sure to use them comprehensively. This would help you choose the tool that matches your requirements. 

Choose the best alternative to Porter Metrics 

When evaluating Porter Metrics alternatives, look closely at each tool’s core features, limitations, pricing structure, and how well it scales with your needs.

The right choice should not only fit your current reporting workflow but also support your team and clients as your data requirements grow.

If you need a reporting solution that combines simplicity with flexibility, you may find Two Minute Reports a strong fit. With instant no-code setup, 99.9% uptime, and transparent pricing, it offers a reliable way to automate reporting and enhance reporting workflows. Try Two Minute Reports free for 14 days and experience the smarter difference.