AgencyAnalytics was founded in 2010 to facilitate SEO and keyword tracking. It was called MySEOTool until it rebranded in 2015. Today, AgencyAnalytics is a comprehensive data management platform focused on reducing the time required to create data reports.
Why AgencyAnalytics?
AgencyAnalytics gained popularity for its easy-to-use experience. Their wide range of data connectors and top-notch templates make report creation effective and quick.
Here are some reasons why AgencyAnalytics is a staple data management tool today.
AgencyAnalytics pricing
AgencyAnalytics is priced based on functionality and the number of users. The pricing plans are designed to accommodate everybody, from freelancers to large-scale businesses.
An AgencyAnalytics subscription costs $12 to $18 per month. They also offer customized pricing plans for enterprises.
i) Comprehensive data management
AgencyAnalytics is a popular data management tool for its comprehensive solutions. Apart from pulling data from your marketing campaigns, you can also track your SEO, PPC, and social media efforts through this platform.
And what do you do with this data? With AgencyAnalytics, you can also transform and present data quickly with their preset templates.
ii) Report-building capabilities
AgencyAnalytics boasts of supreme report-building capabilities. Now, this doesn’t just include templates but also drag-and-drop features and white labeling. These features could help you create reports quickly while still retaining effectiveness.
iii) Enhanced “ease-of-use”
AgencyAnalytics is focused on a gradual learning curve and easy usage. Features like the drag-and-drop report creator make this platform easy to use, even for someone without expertise.
AgencyAnalytics integrations
AgencyAnalytics can integrate with 30+ data sources. While this number is smaller than Supermetrics, it’s still comprehensive. AgencyAnalytics can draw data and create reports from web analytics, social media, PPC campaigns (self and client), and even track calls.
Who can use AgencyAnalytics?
In summary, Agency Analytics is a comprehensive marketing data management tool. It is easy to use, cost-effective, and compatible with individuals and teams of all sizes. It eliminates the requirement of prior experience or specialized experts to create and analyze data reports.
What is the need for an Agency Analytics alternative?
While AgencyAnalytics seems like the comprehensive package, several users have complained about hidden limitations. Some of them include:
- Data customization limitations
- Report history limitations
- Frequent performance issues with important connectors
It is also more suited to marketers and marketing data analytics, so AgencyAnalytics might not be suitable for everybody.
Top 11 Agency Analytics Alternatives
There are several alternatives to AgencyAnalytics in the market. To make life easy for you, we’ve picked the top 11 alternatives based on:
- Pricing
- Integration
- Functionality and Features
- Compatibility
Here are our picks for the top 11 AgencyAnalytics alternatives:
- Two Minute Reports
- Supermetrics
- DashThis
- TapClicks
- Adverity
- Whatagraph
- Improvado
- Singular
- Klipfolio
- Swydo
- ReportGarden
#1 Two Minute Reports
Two Minute Reports (TMR) is a nifty AI-powered Analytics tool from GoX.ai. As the name suggests, it helps users create data reports in under two minutes. This tool offers you all the firepower you need for quick and easy data management. Currently, Two Minute Reports is available as
- An Extension for Google Sheets
- A standalone tool for Looker Studio
- JSON API for other integrations
With Two Minute Reports, you can also Schedule Data. This means you can get automated data queries and receive them via email. This feature exports hourly data automatically.
We understand the importance of data and analytics. TMR’s templates culminate our efforts to make data analytics simple and efficient. Each template is crafted for its purpose with a unique combination of metrics, tables, and other visual aids. TMR Templates turns data report creation into a simple “drag and drop” activity (all of it under two minutes)
- TMR Templates for Google Sheets
- TMR Templates for Looker Studio
Two Minute Reports pricing
AgencyAnalytics and Two Minute Reports have different subscriptions based on:
- Data Destinations - Google Sheets or Looker Studio
- Connections
- Number of accounts per Connector
- Number of Users
AgencyAnalytics subscriptions start at $12 to $18 per month and offer $288 per month, making it a customized pricing plan for enterprises.
Two Minute Report subscriptions cost between $7.48 and $288 per month, making it a cheaper alternative.
But is it only the price? How else do these two tools compare?
AgencyAnalytics vs. Two Minute Reports
Two Minute Reports does not compromise on functionality with the price. Here are the following ways Two Minute Reports is a great alternative to AgencyAnalytics:
i) Quickness and efficiency
TMR is focused on efficiency and ease of use. This tool allows you to create data reports in under two minutes without losing functionality and control. The tool also comes with functional templates that save a lot of time.
TMR helps save the time and effort spent in creating reports, customizing data, and visualizing them.
ii) Shallow learning curve
Two Minute Reports is built for users of all experiences. This tool features a simple UI and easy-to-use templates that have helped users create reports easily.
Two Minute Reports is a largely drag-and-drop product, eliminating the requirement for specialized resources for report creation.
iii) Combining data sources
Two Minute Reports allows users to combine data sources while creating reports. With all data unified into a single platform, you can track and compare your business’ performance more efficiently. This eliminates hours of manual work and helps marketers quickly analyze data from relevant platforms.
Two Minute Reports integration
TMR currently integrates with 30+ social media, web analytics, and marketing platforms. Some of the most prominent connectors include:
- Google Analytics 4
- Google Ads
- Shopify and more!
The engineers and analysts at TMR are still working on adding more data sources to the tool.
Who can use Two Minute Reports?
Two Minute Reports is a tool for everybody, from large enterprises to freelancers. However, this suit is perfectly suited for users who:
- Want quick data reports
- Want to ease data report creation
- Want an affordable data management tool
#2 DashThis
DashThis is a software tool designed to give marketers an extra hand with data management. With this tool, you can build special data dashboards that get updated automatically. The library of data connectors and the visual aids help you identify trends in your data and make better business decisions.’
DashThis pricing
DashThis starts at $49 per month and goes up to $409 per month. Pricing plans depend on the number of dashboards you want to create.
AgencyAnalytics vs DashThis
i) Ease of use
Several users prefer DashThis for their simple user experience and intuitive dashboards. Their easy-to-use features make DashThis the perfect tool for people new to data management tools.
ii) Data visualization
DashThis has extensive data visualization aids, such as graphs or charts, to help represent the data correctly. These visual aids also help multiple teams share and interpret data with ease.
iii) Custom data
DashThis allows users to import customized data from CSV files. This unique feature lets you add customized data sources to your dashboards and reports, And you can also automate data exports from the CSV file.
iv) Customer support
DashThis boasts robust customer support. Several users have reported highly responsive customer support for issues or simple customer queries about the platform.
Here are a few reasons why you must still consider AgencyAnalytics
v) Higher price
An AgencyAnalytics subscription costs $12 to $18 per month. However, the most basic DashThis pricing plan starts from $49 per month, which might not be suitable for smaller teams and budgets.
vi) Lesser integrations
DashThis supports just over 34 connectors, while AgencyAnalytics covers more than twice the amount, ranging from basic marketing data sources to ecommerce.
vii) Limited number of reports/dashboards
Another disadvantage of DashThis is that users can only create a limited number of dashboards. The number of dashboards differs across pricing plans.
AgencyAnalytics, on the other hand, lets you create unlimited dashboards with white labeling features.
DashThis integrations
DashThis connects to over 34 data sources, including Facebook, Google Ads, or Twitter data (mostly marketing). However, this tool has a unique feature that allows you to import and transform important CSV data into dashboards.
Who can use DashThis?
DashThis is the perfect tool for offices from different locations to get a centralized view of their metrics. The focus on multi-location integration put this tool on the costlier side, catering to larger budgets.
#3 Supermetrics
Supermetrics is a web-based ETL tool founded in 2013 to handle Google Analytics and Adwords. Today, this tool can draw data from over 150 data sources to over 15 data destinations.
Because of its features, Supermetrics has remained a favorite among marketers and analysts. This tool helps people streamline their analytics processes with automation, customization, and accessibility.
Supermetrics is also highly scalable. It supported all sizes of business, big or small.
Supermetrics pricing
Supermetrics offers multiple pricing plans for different sizes based on the data destinations. A Supermetrics subscription costs $29 to $999 per month. However, you can also request custom pricing plans by contacting their sales team.
AgencyAnalytics vs. Supermetrics
i) Integrations and data connectors
Supermetrics offers over 100 data connectors, from web analytics to ecommerce platforms. It also connects to external data reporting and visualization tools like PowerBI, Tableau, and Looker Studio.
ii) Customized data extraction
Supermetrics is focused completely on extracting data from data sources. This product's abilities extend beyond the basic data. Supermetrics can help you customize your queries and extract specific data for your use.
Here are a few ways AgencyAnalytics is better than Supermetrics:
ii) Report-building capabilities
AgencyAnalytics boasts of supreme report-building capabilities. Now, this doesn’t just include templates but also drag-and-drop features and white labeling. These features could help you create reports quickly while still retaining effectiveness.
iii) Enhanced “ease-of-use”
AgencyAnalytics is focused on a gradual learning curve and easy usage. Features like the drag-and-drop report creator make this platform easy to use, even for someone without expertise.
iv) Flexible pricing plans
Small budget? Or a small team? No problem. AgencyAnalytics has pricing plans starting from $12/month, with pricing plans for almost every user, agency, or enterprise.
Supermetrics integrations
Supermetrics offers over 100 data connectors, from web analytics to ecommerce platforms, especially external data reporting and visualization tools, making Supermetrics more powerful than the rest.
Who can use Supermetrics?
For companies and organizations that focus on simple data loading and have smaller budgets. For companies that also need to manage complex data with granular control.
#4 TapAnalytics
TapClicks is a marketing data management and client reporting solution from TapClicks. This tool helps marketers automate their marketing processes, unify their analytics, and create reports for their clients. This tool is focused on performance analytics, data management, and white labeling.
TapClicks pricing
A TapClicks subscription could cost from $99 to $649 per month. They also have a completely free plan for just Google Sheets. Their pricing plans are based on data connectors, destinations, and their proprietary SmartConnector technology.
AgencyAnalytics vs. TapClicks
Here are reasons why you should consider TapClicks as an AgencyAnalytics alternative.
i) Integrations and connectors
TapClicks offers over 250 instant data connectors for marketing, SEO, web analytics, and e-commerce platforms. And if you can’t find an instant connector that meets your requirements, you can opt for their Smart Connectors.
TapClicks’ Smart Connectors help you pull data from practically any source on the internet into your dashboards.
ii) Data management and storage
TapClicks primarily focuses on easing marketing data automation, which helps reduce the time spent creating reports. It also helps marketing agencies and businesses manage all their campaign and client data from a unified platform.
Here are a few areas where AgencyAnalytics is better than TapClicks
iii) Pricing
The difference in pricing is quite big—TapClicks is more suited for larger budgets, with pricing plans starting from $99 per month. AgencyAnalytics might do the job at just $16 to $18 per month if your budget is smaller.
iv) Mode of operation
Another area where AgencyAnalytics exceeds TapClicks is its mode of operation. TapClicks relies on stored data to create its dashboards. On the other hand, AgencyAnalytics depends upon direct API queries, which always ensure real-time data.
v) SEO connectors
If SEO is a primary requirement, AgencyAnalytics might be more effective. TapClicks relies on external connectors like Moz to extract SEO data, but AgencyAnalytics has built-in features for SEO, such as site and backlink audits and rank tracking. These features keep SEO data within the platform.
TapClicks integrations
With TapClicks, you can access 250 instant data connectors for marketing, advertising, web analytics, SEO, and even e-commerce platforms. The tool also offers the Smart Connector feature that helps you pull data from anywhere online. The Smart Connectors can also automate data exports from offline data sources.
Who can use TapClicks?
If your business or clients require data from many sources, TapClicks is perfect for you. Your business budget is another important factor that might influence your decision.
#5 Adverity
Adverity is yet another data management tool that was founded in 2014. However, it has been available for public use only since 2015.
Adverity initially focussed on eliminating the siloed data*. How? They allowed teams to create a unified platform for all their data. This platform helps all teams in an organization collaborate and operate effectively.
Today, Adverity has developed into an AI-integrated data platform targeting marketers. Adverity connects to over 600 data sources and 10+ data destinations.
Adverity pricing
Adverity does not have set pricing. However, several sources tell us that the subscription models could start at $200 per month.
Adverity’s pricing is based on the number of data connectors and destinations. Their business model allows customers to book demos first and then request a quote.
AgencyAnalytics vs Adverity
Here are reasons why several reports Adverity as a great alternative to AgencyAnalytics!
i) Advanced data management ability
Adverity’s unique features help with data quality monitoring, automated data refreshes, and usage tracking. This tool can provide a far more powerful data management experience. Some of its top features include Performance Manager or Usage Monitor.
ii) Data transformation and visualization
With Adverity, you can include custom formulas and functions in your data reports, allowing flexible data transformation. The platform also offers more efficient templates that help visualize and interpret your data effectively.
iii) Quicker analytics
Adverity has far more complex analytics features. Users can handle data segmentation, modeling, and predictive analysis through the platform. Adversity offers a far more robust analytical experience. Adversity can also handle larger data sets and is considerably more scalable.
Here are a few areas where AgencyAnalytics outshines Adverity!
iv) Needs expertise
While both tools are designed to ease dashboard creation, AgencyAnalytics has a slight edge in user-friendliness. Several user reviews report that Adverity’s features have a steeper learning curve. Its advanced features might require a dedicated IT Specialist or Data Analyst to handle.
v) Cost
Adverity comes with a higher starting cost compared to AgencyAnalytics. This means for smaller requirements and budgets, $16 to $18 per month on an AgencyAnalytics subscription might get the job done for you!
Adverity integration
Adverity connects to over 600 data sources, including:
- Marketing channels: Google Ads, Facebook Ads, etc.
- Web analytics: Google Analytics 4, Adobe Analytics
- Social media platforms: Instagram, Facebook, Twitter
- CRM: Salesforce, Hubspot
- Ecommerce platforms: Shopify, WooCommerce
You can also opt for custom data sources using APIs, Webhooks, or SFTP.
Who can use Adverity?
Adverity is a perfect tool for marketing teams needing features beyond basic reporting. If your team has access to resources like IT Specialists or Data Analysts, this tool is an effective addition to your arsenal.
Adverity is built for teams that handle large numbers of data or require data from sources apart from marketing.
#6 Improvado
Improvado is a marketer-focused platform for streamlining and automating data management processes. This AI-powered software tool helps marketers analyze data from all their channels in one place.
This tool is gaining traction among marketers for easy automation, data management, and AI-powered analytics.
Improvado pricing
Improvado’s pricing plans aren’t openly available. You can customize a plan for your team based on data volume, historical data synchronization, and data sync frequency. To learn more, contact their sales team and request a quote.
AgencyAnalytics vs. Improvado
Let’s now get into the details. Here are a few reasons why Improvado is a great alternative to AgencyAnalytics
i) Robust data transformation
Improvado features robust data transformation features. You can automate data transformation with the Marketing Common Data Model (MCDM) or manually transform data with DataPrep. Both methods offer a far more in-depth data transformation experience.
ii) AI-powered insights
Artificial Intelligence in this software tool helps you analyze data faster, gain deeper insights, and automate tasks. A few AI features also help with predictive analysis through changes and differences in data. These features reduce the load on marketing teams, helping them focus on decision-making and optimizing campaign data.
iii) Data visualization
With Improvado, you can visualize data after extraction right in the platform. There are multiple tools and templates to choose from. In addition, you can also load the data onto external data visualization tools like Looker Studio.
iv) Integrations and features
Improvado features over 300 data connectors ranging from web analytics tools to ecommerce and more–it is one of the largest connectors on the market today.
These features are great— futuristic even! However, one area that might still influence your decision.
v) Price difference
Improvado’s custom and private pricing plans might work well for small and medium-sized companies and users. However, they might cost a lot for large enterprises that work with bigger volumes of data. Meanwhile, AgencyAnalytics has a smaller starting price, from $16 to $18, charged monthly.
Improvado integration
Currently, Improvado supports 300+ data connectors. This tool allows you to work with data from web analytics, social media, ecommerce, and CRM platforms.
Improvado integrates with 13 reporting tools, such as MS Excel, Looker Studio, or Tableau. You can also store data in 13 warehouses, such as BigQuery, Databricks, etc.
Who can use Improvado?
Improvado is a robust tool with many data sources and destinations. It is perfect for teams that require a comprehensive solution for their data management needs.
Improvado is made for companies that work with data sources beyond marketing platforms.
#7 Whatagraph
Whatagraph is a comprehensive marketing data platform and tool covering the entire marketing journey. It helps marketers and analysts worldwide track, transform, and present data for marketing ops.
Whatagraph pricing
Whatagraph has multiple pricing plans based on its internal currency: source credits. All pricing plans include access to 45+ data connectors and historical data. A Whatagraph subscription costs between $100 and $460. You can also contact their sales team for custom pricing plans.
AgencyAnalytics vs. Whatagraph
Here are a few areas that make Whatagraph a suitable alternative.
i) Ease of use
Whatagraph is a straightforward tool, thanks to its drag-and-drop experience. Its comprehensive list of features, like customized branding and scheduling, makes report creation easy for internal and client-facing purposes.
ii) Data and storytelling
Whatagraph offers a vast library of visualization tools and pre-built templates for specific purposes. These features help marketers and analysts draw better inferences from their reports for their business.
iii) Ease of collaboration
Whatagraph’s platform is built around collaboration. Features like collaborative editing and role-based permissions make it easy for teams to work together seamlessly.
Here are a few reasons why you must still consider an AgencyAnalytics subscription.
iv) Pricing and integration
AgencyAnalytics starts from $16 to $18 while checking most boxes from Whatagraph. With AgencyAnalytics, you also gain access to over 80 data connectors. This list includes most major marketing and advertising channels in use today.
v) Data storytelling
While Whatagraph has robust reporting features, it cannot outshine AgencyAnalytics in data storytelling. AgencyAnalytics helps users present their data in a more compelling and intuitive manner. These features help marketers and agencies tell a story with their data, making way for better, data-driven decisions.
Whatagraph integration
Whatagraph connects to 45+ data sources, including marketing analytics, social media channels, and web analytics platforms. Whatagraph can also integrate with SEO, CRM, and email Marketing tools. Whatagraph is a data management platform in itself, but you can also export data to other destinations like Google Sheets.
Who can use Whatagraph?
Whatagraph is for businesses and analysts that prefer presentation, ease of use, and a centralized platform for data management. The drag-and-drop approach makes data management easier for smaller teams and organizations.
#8 Singular
Singular is a marketing analytics platform that measures the effectiveness of marketing campaigns. It is focused on marketing process automation, tracking user interactions with your business, and tracking ROI.
Unlike other alternatives in this list, Singular is more than just a tool to unify your marketing data. This tool helps you measure your marketing ROI directly and even helps you prevent fraudulent clicks on your marketing campaigns.
This tool is a comprehensive partner for all your marketing needs.
Singular pricing
Singular has two unique pricing plans. The free plan allows you to access all its core functionalities, such as ROI analytics, data management, fraud prevention, and tracking user communication.
Their other (paid) plan requires you to pay per conversion. This includes everything from the free plan to 1-on-1 customer support and a customer success team to onboard your clients. The software tool also has custom pricing plans for larger enterprises.
AgencyAnalytics vs. Singular
i) Unique features
Singular is a complete marketing partner. It’s one of the very few tools in the market that helps you understand the ROI from your campaigns directly. These unique features help your business optimize its marketing efforts.
ii) Ease of use
Singular is built to simplify marketing data automation. The data automation, ROI measurement, and journey tracking features provide deep marketing insights. These insights help you actively optimize your marketing efforts.
iii) Fraud prevention
One of Singular's most unique features is fraud prevention. This tool helps you safeguard your marketing campaigns from fraudulent clicks and interactions. You can also track your customer journey to detect fraudulent activity.
Here are a few areas where AgencyAnalytics might still be better for your needs.
iv) Focused away from report creation
The single (and rather significant) disadvantage over AgencyAnalytics is this: Singular is more of a tool for data analytics and user journey insights. This software tool might not be geared up enough for your report creation and data management needs.
Singular integrations
While the total number of integrations isn’t openly known, Singular integrates many data sources. Some of their most prominent sources include advertising, SEO, PPC, web analytics, and data warehouses.
Who can use Singular?
If you’re looking for a full-stack marketing tool rather than a report-creation aid, Singular might just be perfect for you. This tool has all you need to analyze marketing performance, prevent fraudulent data, and track user journeys across different campaigns.
#9 Klipfolio
Klipfolio is a cloud-based data management software for building reports and dashboards. This tool boasts many integrations, collaboration features, and the ability to extract data in real-time.
Klipfolio has two different products that focus on data management and report creation:
- PowerMetrics to extract data and create quick reports easily. This tool helps create simple, basic dashboards and reports. This tool is focused on extracting data from multiple sources.
- Klips to create more robust and customized dashboards. This tool provides robust features and a “drag-and-drop” experience. This tool is focused on creating intuitive dashboards that are easy and quick to use.
Klipfolio pricing
Klipfolio has separate pricing plans for its products. PowerMetrics’ pricing plans start from $0 (yes, free!) and could go up to over $800 monthly. These pricing plans are classified based on the number of metrics available, the number of users, and customer support.
Klips’ pricing plans start at $160 and go up to $600 monthly. These plans are based on the number of dashboards, data refresh rate, customer support, and white labeling.
AgencyAnalytics vs. Klipfolio
i) Data source and connectors
Klipfolio offers over 130 data connectors for prominent business applications, marketing platforms, SEO tools, and custom APIs, making it a versatile addition to your data management toolkit.
ii) Real-time data updates
One of Klipfolio's most impressive features is its quick refresh rates. Certain pricing plans also offer real-time data automation, so data in your dashboards created by Klipfolio is always fresh and updated.
iii) Data presentation and cleanup
Klipfolio allows you to customize data dashboards completely. This includes different representation aids, templates, and preferences. You also get tools to extract, clean, and filter data (metrics) as required.
Here are some ways AgencyAnalytics packs a punch over Klipfolio
iv) Higher pricing
Based on the product, Klipfolio’s subscription rate starts at $160 and could go over $800 paid monthly. AgencyAnalytics’ plans range from $16 to $18 monthly and might still do the job for you— especially if your team size and budget are small.
v) Steeper learning curve
Klipfolio’s PowerMetrics might provide a quick and easy way to create data reports. However, Klips (for robust dashboards) needs prior experience with report-creation tools to operate. On the other hand, AgencyAnalytics is simple and can be picked up quite easily.
Klipfolio integrations
Both PowerMetrics and Klips help you instantly connect to over 130 data sources like marketing platforms, social media, and more. You can also use custom APIs to integrate with other data sources. And you can upload your data through CSV, JSON, and XML files.
Who can use Klipfolio?
Klipfolio can be used by executives with both non-technical and technical backgrounds. Both PowerMetrics and Klips are suitable tools for automating marketing data management, creating quick reports, and optimizing marketing decisions efficiently.
#10 Swydo
Swydo is a cloud-based marketing analytics platform. This platform focuses on monitoring, tracking, and reporting on marketing campaigns. This platform helps you keep track of your personal and client campaigns with efficient tracking and reporting features.
Swydo pricing
Swydo does not have tiered pricing plans. The subscription cost is based on the number of data sources needed. A basic Swydo plan with 10 data sources costs $49 monthly. These plans could go up to $3600 per month, with 2000 data sources.
AgencyAnalytics vs. Swydo
i) Customization
With Swydo, you can build highly tailored reports for your (or your client’s) needs. While these features are available with AgencyAnalytics, Swydo's metric customization and white labeling features from Swydo remain unparalleled.
ii) Simplicity and ease of use
While both tools ease report creation, Swydo has a simpler interface and mode of operation. Swydo is better suited for executives and teams without prior experience with reporting/data management tools.
Here are a few areas to consider before deciding to invest in Swydo.
iii) Lesser integrations
While Swydo promises over 2000 data sources, its platform still has only around 37 readily available data connectors. AgencyAnalytics, on the other hand, offers 80+ data connectors.
AgencyAnalytics also features niche connectors, especially for SEO.
iv) Customer support
AgencyAnalytics has stronger customer support. Several user reviews on AgencyAnalytics show that they appreciate the quick and reliable solutions for their queries or problems.
Swydo integrations
Swydo offers 37 readily available data connectors, including major social media, web analytics, and advertising platforms. However, its Google Sheets Integration promises on-demand integration with any data source.
Their Google Sheets integration allows users to combine third-party data sources with their existing reports.
Who can use Swydo?
Swydo is better suited for people with marketing backgrounds. Choose Swydo if custom report creation and ease of use are your top priorities, while niche data sources like SEO aren’t.
#11 ReportGarden
ReportGarden is a software tool that helps marketers create “multi-channel” marketing data reports to help you create quick and intuitive dashboards. This tool has features and integrations that cater exclusively to marketers or marketing teams.
ReportGarden pricing
ReportGarden offers tiered pricing plans ranging from $74 to $249 per month. These plans are classified based on the number of users, data sources, and other exclusive sources. You can also set up customized plans with their sales team.
Each pricing plan has unique features like role-based access, training sessions, white-glove sessions, and onboarding assistance.
AgencyAnalytics vs. ReportGarden
Several big names in the industry use ReportGarden. Here are some reasons why:
i) Marketing and PPC specialization
ReportGarden is a tool designed for marketers. It specializes in extracting marketing data from PPC campaigns, Social Media campaigns, and other advertising platforms. This tool also offers tailored marketing insights and features to make the best out of your marketing data.
ii) Ease of use
ReportGarden is one of the easier tools to use with its simple UI and drag-and-drop features. This tool is built to aid marketers without prior report-creation experience in report creation. This tool also features stellar automation features to reduce manual tasks and improve data accuracy.
Here are some reasons why AgencyAnalytics might still be the better tool.
iii) More data customization
With AgencyAnalytics, you have greater control over the details of your dashboards. You can modify the layouts, the colors, and even the branding of the dashboards to suit your/your client’s needs.
iv) Data combination and transformation
While both tools have features to combine data from different sources, AgencyAnalytics does it better. AgencyAnalytics’ dashboards transform complex data into formats that are easily understood by (potentially non-technical) clients or stakeholders.
ReportGarden integrations
ReportGarden offers over 60 instant data connectors for data sources such as Google Ads, Facebook Ads, Instagram Profiles, Google Analytics 4, and more. These can integrate with all areas of marketing, from social media to web analytics, advertising, and even SEO. ReportGarden also offers custom data integrations on demand.
Who can use ReportGarden?
ReportGarden is designed specifically for marketing agencies and in-house marketing teams. This tool is built for technical and non-technical professionals to create and automate marketing dashboards easily.
How to choose the best analytics tools for your company?
Every organization has different needs and different tools to satisfy them. Here’s our simple guide on how you can funnel your needs and choose the best data management tool for your company.
Assess your needs
Understand which data connectors you need and where you need to extract them.
For example, your organization/team primarily works with Social Media ads, and you need to track their data on a common Google Sheets spreadsheet.
You also need to assess the volume of data needed and the size of your company. Some tools have pricing plans based on these differences. Certain tools cost less and can do the job for you.
You must also assess the human resources that are available in your organization.
For example, if you’re in a startup, you might not have a dedicated business team or a data analyst. This means you must go with tools that are simpler and easier to use.
Evaluation and Research
Now that you have the biggest step sorted, you can get to research. Look for guides and lists (like this one) to understand what’s out there and what might do the job for you.
Here are a few things to consider during research
- Pricing
- Integrations
- Support Availability
- Scalability
- Ease of Use
- Compliance and Security
- Positive/Negative Reviews
Making the decision
It’s an unwritten rule: Never choose anything with just what’s on paper.
Several tools on the market today offer freemium versions (free with limited functionality) or free trials. Make sure to use them comprehensively. This would help you choose the tool that matches your requirements.
Try out the top AgencyAnalytics Alternative for free. Sign up for a 14-day free trial today.
