Supermetrics vs Portermetrics – The Ultimate Data Reporting Tools Comparison

Bottom line: If you’re looking to scale reporting with advanced workflows, Supermetrics is a better fit. But if you prefer simple, no-code, white-label dashboards, Portermetrics is ideal for marketers who want ease without complexity.

3. Automation and schedule refresh

Even a great campaign strategy fails if it's not optimized in real-time. This is where automation plays a crucial role in scaling your client’s ROI. Now, let’s analyze how Supermetrics and Portermetrics help you maximize automated reporting.

Supermetrics

With Supermetrics, you can set up automated refreshes at your preferred schedules. One standout aspect is that you can add multiple scheduled refreshes and manage everything in one place. You can view:

• The list of scheduled refreshes 
• When they were created
• Current status and last refreshed

You can opt for two types of refreshes:

• Refresh data - Extracts the latest updated data from your connected sources.
• Refresh and email - Sends the automated data via email to the intended recipients.

One drawback is that your pricing plan determines how frequently you can run scheduled refreshes for your reports. The Starter Plan supports only weekly data refreshes. To run daily, hourly, or monthly refreshes, you must upgrade to higher plans, which greatly affects your overall budget as well as your agency’s scalability.

Portermetrics

Once you’ve run your query, you can automatically schedule your reports at custom intervals – hourly, daily, weekly, and monthly. Unlike Supermetrics, Porter is simple, efficient, and intuitive in setting up recurring reports.

Once you’ve set up your schedule, you can revisit and edit it, enabling you to customize based on the dynamically changing workflow. Overall, it is best suited for the pull data -> update dashboard automation. Since Porter is catered to SMBs, there are no additional costs for data refreshes. 

However, Portermetrics doesn’t notify you when your scheduled queries fail. This might impact your reporting workflow, especially during crucial client deadlines.

Tip: With Two Minute Reports, you can set up smart alerts and get notified when your scheduled queries fail. As a result, you can fix issues proactively and keep your reports running.

Bottom line: If you want to streamline real-time reporting, Supermetrics is the best option, but its scalability comes at a steep price. Besides, if you prefer simple reporting automation with standard refresh options, Portermetrics fits into your workflow.

4. Collaboration capabilities

A good reporting tool doesn’t just sync data. It helps your entire team stay aligned, share updates instantly, and keep clients informed with consistent, real-time insights. Now, let’s compare Supermetrics and Portermetrics to find out which marketing reporting platform truly shines with seamless collaboration capabilities.

Supermetrics

Supermetrics offers enhanced collaboration capabilities by letting teams stay aligned on their reporting workflow. One standout aspect is the ability to seamlessly access data via shared connections. With this, you only need to connect a data source once and make that connection accessible to your teammates. This eliminates the need to log in separately every time, and your teams can create or refresh reports at any time. 

For cases that demand higher control, you can create a private connection that limits access only to you. This is ideal for sensitive accounts or client-specific projects. Whether you want to streamline teamwork or maintain strict access boundaries, Supermetrics lets you stay in control of how your data is accessed and used.

Supermetrics supports five different user roles, each with specific permissions. They are as follows:

• Owner
• Admin
• Editor
• Viewer
• Finance

These roles help structure your teams and refine workflows to achieve more within the Supermetrics Hub. However, if you handle diverse client teams across regions, you can create a separate workspace to manage them. This is suitable for advanced enterprise teams and available on the Custom plan. 

Portermetrics

With Portermetrics, you can add unlimited users to your account. The process is effortless as you must just click “Add member”, enter the email address, select the role (admin, editor), and click “Add”. That’s it. You can view the list of added members in the centralized view as shown below:

You can manage unlimited team members. However, you can also review/delete specific members by clicking the trash can icon, so they don’t receive any notifications.

Unlike Supermetrics, Portermetrics offers only two user-level roles:

• Admin: Can add or remove new members, edit billing details, authorize, reauthorize, and remove accounts and data sources.
• Editor: Can add, authorize, reauthorize, and remove accounts and data sources.

However, there’s still room for improvement. Portermetrics offers only entry-level collaboration features ideal for early-stage teams, despite supporting unlimited users.

Here’s an overview:

Bottom line:

• Choose Supermetrics if you prefer flexibility and real-time collaboration across multiple teams and accounts.
• Choose Portermetrics for simple and streamlined team collaboration capabilities with limited user-level permissions.

5. Pricing 

While evaluating the tool’s capabilities is essential, the real question remains: Is it truly worth the investment? Let’s explore the pricing models of Supermetrics and Portermetrics to better assess their value.

Supermetrics

Supermetrics offers four different pricing plans – Starter, Growth, Pro, and Business, depending on the following factors:

• Number of data sources and destinations
• Number of users and accounts
• Data refresh, transformation, and storage

The Starter plan costs $29/month, allowing for 3 data sources, one destination, and weekly data refreshes. You can also add additional data sources and destinations with the add-ons. However, if you want to build your own custom metrics, access built-in storage and custom data import, you must upgrade to the advanced plans starting at $159/month. 

This steep pricing structure makes Supermetrics a costly solution, particularly for teams struggling to scale their operations.

Portermetrics

Portermetrics employs a different pricing approach. You will be charged based on the number of connections, i.e., for each additional Google Ads account, it costs $15/month. If you want to add 2 Google Ads accounts, 1 Meta account, 1 Instagram Business profile, and 1 LinkedIn Ads account, it costs $40/month ($8 per connector).

While this approach may seem incentivizing, there are potential drawbacks:

• You could end up paying more for accounts that you don't fully utilize.
• For freelancers, paying $15/month just for one connector feels like a substantial expense.
• With a limited set of connectors and destinations, the value may not justify the cost.

Besides, data blending is available as a separate add-on for $50/month, depending on the number of accounts and data volume. You need to pay separately if you require blending functionality.

Though Portermetrics is widely stated as a reliable reporting tool for SMB’s, their pricing model feels overwhelming with limited use cases. SMBs and marketers will find it complex and challenging due to the disproportionate pricing value.

Bottom line:

• If you have consistent, long-term campaigns across different channels and anticipate integrating new marketing channels, Portermetrics will be a good choice.
• Supermetrics might seem cheap initially, but costs can add up quickly as you add new connectors. 

Are you missing the middle ground?

Both reporting tools have notable pricing gaps. Supermetrics charges a premium for high-value users, while Portermetrics adds unnecessary costs through add-ons. Consider reliable Supermetrics alternatives such as Two Minute Reports. The Lite plan allows you to add two connections, one user, and apply flexible refresh scheduling (daily, weekly, or monthly) – all without $15/month connector fee or costly entry-level features.

6. User reviews

User reviews play a major role in shaping the real-world effectiveness of a reporting tool. Here’s how customers rate Supermetrics and Portermetrics based on their actual experiences.

Supermetrics

Pros: What do users love?

• Extensive connector library
• Advanced data warehouse capabilities
• Streamlined cross-platform consolidation 
• Completed automation for data pipelines

 Cons: What do users complain about?

• UI is not intuitive, and comes with a steep learning curve
• The costs for integrating additional connectors are extremely high
• Tool configuration can be confusing for first-time users

Portermetrics 

G2: 4.6/5 (140+ reviews)

Pros: What do users love?

• Effortless Looker Studio integration
• Easy to set up, no coding required
• 80+ white-labeled, free templates
• Easy report generation

Cons: What do users complain about?

• Customer support through website chat is slow
• Lack of scalability, as it doesn't support a wide range of integrations
• Data blending is available as a separate add-on, costing more for small businesses and agencies.
• Doesn’t offer a custom API

Bottom line:

Portermetrics is consistently applauded for its ease of use, ability to create clear dashboards, and seamless integration with Looker Studio. Supermetrics struggles with technical complexity and steep pricing, despite offering higher-value features than Portermetrics.

Find your fit: Supermetrics vs Portermetrics

Now that you can clearly weigh the factors that make up Supermetrics and Portermetrics, let’s cut to the chase. Here’s how you can make a perfect decision:

Use case	Supermetrics	Portermetrics	Two Minute Reports
Enterprise-level reporting requirements	✅	❌	✅
Diverse set of data source integrations	✅	❌	✅
Complex data transformations and advanced analytics	✅	❌	❌
Scale with no-code reporting solution	❌	✅	✅
Budget under $50/month	❌	✅	✅
Simple reporting requirements	❌	✅	✅
One-person marketing team	❌	✅	✅
Email refresh alerts for failed queries	✅	❌	✅
Cross-channel ROI dashboard	✅	✅	✅
Focus on value over features	❌	✅	✅
Complex attribution modelling	✅	❌	❌
Advanced storage and transformations	✅	❌	❌
Multiple teams and client collaboration	✅	✅	✅
Scaling with in-depth customization and flexibility	✅	❌	✅

For teams that require a more robust and scalable solution, Two Minute Reports is a better alternative. In the next section, we’ll explore how TMR can better align with your reporting workflows.

Why is Two Minute Reports a smarter alternative?

Let's dive into the five practical reasons that showcase the true potential of Two Minute Reports. Here’s how you can compare it with Supermetrics and Portermetrics. 

1. Instant, no-code setup under 2 minutes

Reporting should feel like get, set, and go – not a hassle with complex steps. With Two Minute Reports, you can create custom reports or dashboards in three simple steps: 

• Connect your data source to Google Sheets or Looker Studio
• Select KPIs that cater to your client's goals
• Generate actionable reports through pre-built templates or from scratch

And that’s it. Unlike Supermetrics, which requires high technical expertise, Two Minute Reports streamlines data reporting in a unified dashboard, enabling you to access insights faster and more efficiently.

See Two Minute Reports in action: https://tr.ee/VQjffq

2. No Complex ETL Setup 

No more broken reports or late-night fixes. With Speedboost, your reports load in under 5 seconds due to smart caching. Deliver lightning-fast, client-ready reports without complex Snowflake or BigQuery setup. 99.9% uptime guarantees a scalable workflow, no matter your data volume. Two Minute Reports retrieves data 30x faster than Supermetrics and other traditional connectors, ensuring consistent, reliable reporting.

3. Transparent and affordable pricing

Two Minute Reports offers an affordable pricing plan starting at $9/month. You can create two connections (which are any data sources) and enable two accounts/connectors. As you scale, you can opt for the Basic plan starting at $49/month for 10 Connections and 10 accounts/Connector. Besides, every plan supports automated refresh, unlimited query limits, and access to 100+ free templates. 

While Supermetrics charges $29/month for 3 data sources, one destination, and only weekly data refresh, and Portermetrics escalates costs based on “pay-only” pricing, Two Minute Reports offers transparent pricing with no hidden fees or surprises. 

Check out how Ross replaced $6000 custom app with $9 solution - https://tr.ee/QHTKOk

4. Custom API Access

If you’re looking to scale with custom integrations but don’t want to be tied down by expensive enterprise plans, Two Minute Reports has you covered. With our custom API, you can easily connect external APIs, generate ready-to-share reports, and automate API queries without dev bottlenecks. 

Unlike Supermetrics, which offers advanced API access at a premium price or Portermetrics, which lacks API capabilities, Two Minute Reports provides a cost-effective solution for SMBs looking for flexibility and scalability. 

5. Ideal for small teams, agencies, and freelancers

If you own an SMB, agency, or are a freelancer who needs faster insights without needing enterprise complexity, Two Minute Reports is the best choice. You can enjoy easy, accessible, and customizable reporting at your fingertips with zero setup costs. 

Check out how Astronaut Party, an ecommerce growth agency, scaled ROI with Two Minute Reports: https://tr.ee/FiUWfP

The final verdict

Each reporting tool serves a different purpose. Here’s a clear one-liner breakdown to help you make the final decision: 

• Supermetrics is powerful but best suited for advanced technical teams with complex data needs.
• Portermetrics is simple and user-friendly, but scalability is determined by connector-specific pricing, which feels restrictive.
• Two Minute Reports hits the sweet spot for ease of use, speed, and value – ideal for marketers who want to scale automated reporting with zero effort.

You don’t need complex, enterprise-grade software to access meaningful insights. Choose a tool that offers the clarity and control you need, without unnecessary complexity – Two Minute Reports exactly does that. Try Two Minute Reports free for 14 days and see the difference.