Facebook Ads

Run a Full Meta Ads Audit With Claude

Name: Meta Ads Audit
Brand: Two Minute Reports

Two Minute Reports brings your Meta Ads data directly into Claude. Connect once, run the Meta Ads Auditor skill to get a prioritized breakdown of what to scale and where your money is actually going.

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Works in Claude Web & Desktop

Open source

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WHAT YOU GET

Know Exactly What's Working in Your Meta Ads Account

Discover what's driving results with campaign performance rankings, creative analysis, ad fatigue detection, placement insights, budget recommendations, and a prioritized action plan – powered by your latest Meta Ads data via Two Minute Reports.

AssistantTMR · Meta Ads Audit

Audit my Meta Ads account

I'll run a Meta Ads audit for you. Let me start by reading the skill instructions.

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Meta Ads Audit

Meta Ads Audit — Zephravo

Executive Summary

Spend

$2,007

across 5 active campaigns

Revenue

$5,980

92 purchases

Blended ROAS

2.98x

healthy for retail

CPA

$21.81

per purchase

AOV

$65.00

avg order value

CTR

5.42%

strong vs ~1% benchmark

CPM

$13.10

156K impressions

Frequency

3.78

creeping high

Account health insight: This is a fundamentally healthy DTC account — 2.98x blended ROAS on $2K spend, with an exceptional 5.42% CTR signaling creative that resonates. The two real problems are concentration and frequency: Catalog Sales alone eats 41% of budget at the account's weakest ROAS (2.36x), while Loyalty Retarget is being shown 5.2x per person — a fatigue threshold. Fix those two and the account tightens considerably.

Spend vs Revenue by Campaign

Last 30 days · USD

Wasted Spend Analysis 14 / 20

~$485

est. underperforming spend

Where budget is leaking

No campaign is a total zero, so true waste is modest. The drag comes from Catalog Sales (2.36x ROAS on the largest budget — ~$180 of spend is delivering below-account-average returns) and Prospecting (1.98x, the account's lowest converter at ~$295 spend producing 12 orders). The App Promo campaign ($33, 0 purchases) and Audience Network placements are small but pure waste.

Module Score Overview

Wasted Spend14/20

Campaign Performance15/20

Ad Set Health13/20

Creative Performance17/20

Creative Fatigue12/20

Audience Performance16/20

Placement Efficiency13/20

3Campaign Performance Ranking 15 / 20

Loyalty Retarget is the engine — 4.95x ROAS and 43 of the account's 92 orders. Catalog Sales and Prospecting consume 65% of budget combined but return below the 2.98x blended average. The Subscriber Box campaign is an efficient hidden winner at low spend.

Campaign	Status	Spend	Purch.	Revenue	ROAS	CPA	Verdict
Loyalty Retarget	Active	$501.30	43	$2,481	4.95x	$11.66	Scale
Subscriber Box ASC	Active	$164.50	6	$472	2.87x	$27.42	Scale
Catalog Sales	Active	$815.40	30	$1,924	2.36x	$27.18	Trim
Prospecting	Active	$492.10	12	$975	1.98x	$41.01	Optimize
App Promo	Active	$33.40	0	$0	—	—	Pause
Live Shopping	Active	$0.00	1	$129	—	—	Organic

4Ad Set Audit 13 / 20

Budget concentration risk: the single "Summer Catalog Feed" ad set holds 40% of all spend. The Loyalty Retarget ad set runs at frequency 5.18 — above the fatigue line — yet still converts best, so refresh creative rather than cut budget.

Ad Set	Campaign	Spend	ROAS	Freq	Flag
Past Buyers + Engagers W25	Loyalty Retarget	$501.30	4.95x	5.18	Fatigue watch
Summer Catalog Feed	Catalog Sales	$815.40	2.36x	3.42	Concentration
Cold Women 30+	Prospecting	$492.10	1.98x	4.55	High freq
Subscriber Box ASC 10%	Subscriber Box	$164.50	2.87x	2.34	Healthy
Web Engagers 180d	App Promo	$33.40	—	1.28	No sales

5Creative Performance 17 / 20

Creative is the account's biggest strength. The "Subscriber Box Update Post" pulls a remarkable 13.1% CTR; several reels clear 7–9%. Graphic + reel mix is working. A handful of high-ROAS standouts are currently paused and should be revived.

Ad	Format	Spend	CTR	ROAS	Note
Subscriber Box Update Post	Graphic	$103.20	13.1%	3.44x	Top CTR
New Arrivals - Graphic 05.04	Graphic	$31.40	3.55%	6.28x	Top ROAS
Subscriber Box Reel	Reel	$57.10	7.08%	1.84x	High CTR
Sandals - Reel 05.16 (Prospecting)	Reel	$66.80	5.71%	0.72x	Low ROAS
Resort Wear Reel (paused)	Reel	$13.80	4.92%	26.4x	Revive
Sandals - Reel 05.15 (paused)	Reel	$7.60	3.28%	48.7x	Revive

High ROAS on low-spend paused ads reflects limited volume — treat as "worth retesting," not guaranteed winners.

6Creative Fatigue Detection 12 / 20

No critically fatigued ads (none at freq > 6 with collapsing CTR), but two ad sets are at the warning line. The Loyalty Retarget ad set's 5.18 frequency on a 30-day window means your best audience is seeing the same rotation too often — the fix is fresh creative, not budget cuts.

Asset	Frequency	CTR	Signal
Loyalty Retarget ad set	5.18	5.61%	Refresh creative
Prospecting ad set	4.55	4.40%	Watch
Summer Promo 05.27 (Prospecting ad)	3.52	3.49%	Watch
Catalog Sales ad set	3.42	3.21%	OK

7Audience Performance 16 / 20

Clear pattern: retention/remarketing audiences (4.95x) outperform prospecting (1.98x) by ~2.5x. The account is well-balanced between prospecting and retention spend, but the efficiency gap argues for shifting marginal budget toward warm audiences and improving prospecting creative-to-offer fit.

Audience Type	Spend	Purch.	ROAS	Read
Retention / Remarketing	$501.30	43	4.95x	Best — scale
Subscriber Box (warm/broad)	$164.50	6	2.87x	Efficient
Catalog (DPA/retarget)	$815.40	30	2.36x	Trim budget
Prospecting (cold)	$492.10	12	1.98x	Improve

Reallocation: Shift ~$170–220/mo from Catalog Sales toward Loyalty Retarget and the Subscriber Box campaign, where each dollar returns roughly 2x more.

8Placement Audit 13 / 20

Facebook Feed carries the account — $1,790 of $2,007 spend (89%) at 3.28x ROAS. That's both the strength and the concentration risk. Several secondary placements are burning small budgets inefficiently and should be excluded.

Placement	Spend	CTR	ROAS	Action
Facebook Feed	$1,789.50	5.93%	3.28x	Keep / core
Instagram Feed	$54.20	2.18%	—	Review
Instagram Stories	$52.60	5.72%	—	Review
Facebook Reels	$44.30	3.34%	1.09x	Exclude
Facebook Stories	$28.70	3.55%	—	Exclude
FB Reels Overlay	$19.90	0.19%	2.16x	Exclude
FB Notification	$11.00	8.62%	—	Exclude
Audience Network	$7.40	~36%	—	Exclude

Recommended exclusions: Audience Network, FB Reels Overlay, FB Notification, Instream Video, Marketplace, Right-hand column. The inflated Audience Network CTR (30–48%) with zero tracked purchases is the classic misclick/low-intent signal.

Action Plan

⚡ High Priority — this week

Pause the App Promo campaign — $33 spent, 0 purchases.
Add placement exclusions: Audience Network, FB Reels Overlay, FB Notification, Marketplace, Right-hand column, Instream Video.
Refresh creative in the Loyalty Retarget ad set (freq 5.18) — your best audience is over-exposed; rotate in 2–3 new reels.
Trim Catalog Sales budget by ~20% (it's 40% of spend at the lowest ROAS) and redirect to Loyalty Retarget.

Estimated impact: recover ~$55–75/mo of pure waste + lift blended ROAS by tightening the weakest 40% of spend.

◐ Medium Priority — this month

Revive the paused high-ROAS reels (Resort Wear, Sandals 05.15, Swimwear 05.14) at small budgets to re-validate.
Rework Prospecting (1.98x) — test the winning Loyalty creative angles on cold audiences.
Diversify beyond Facebook Feed (88% of spend) — scale Instagram Stories, which shows a healthy 5.72% CTR.
Set up a frequency cap on Loyalty Retarget to hold it under ~4.0.

▲ Growth Opportunities

Scale Loyalty Retarget (4.95x ROAS) — strongest dollar in the account; increase budget 20–30%.
Scale the Subscriber Box ASC campaign — 2.87x at low spend with a 12% CTR; room to grow.
Expand the "Subscriber Box Update Post" winning angle (13.1% CTR) into new creative variants.
Build a lookalike off recent purchasers to feed better prospecting.

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HOW IT WORKS

AI Skills That Turn Data Into Decisions

The skill teaches Claude how to fetch your data, analyze it, and write up the findings — so every report comes out structured, consistent, and grounded in real numbers.

What happens behind the scenes

You

ask in Claude

The skill

guides the report

TMR connector

fetches your data

Facebook Ads

the source of truth

Create a free account

SETUP GUIDE

How to Run Meta Ads Audit In Claude?

Connect your Meta Ads account to Two Minute Reports, sign in to Claude, and your first Meta Ads performance audit is one prompt away.

Connect your Meta Ads accounts

Click ‘Try for Free’ on the TMR website to start your 14-day free trial. Once done, you’ll be directed to hub.twominutereports.com. Click Connection, then authorize and enable your Facebook ads accounts.

Add the Two Minute Reports Connector to Claude

Configure permissions

Upload the skill

Run your audit

See how it works

WHO IT'S FOR

If You’re Running Meta Ads, This Audit Is For You.

PPC Agencies

Your clients pay for results. Not to spend days analyzing what went wrong.

Run a full Meta Ads optimization audit for any client with a single prompt.
Track wasted spend, underperforming creatives, and placements before your clients notice.
Get a comprehensive action plan on what to do next, ready to act on.

Run a Meta Ads audit for [client name] for the last 30 days. Flag any campaigns with a frequency above 4 and pull a wasted-spend breakdown I can share with the client.

In-House Marketing Teams

Your budget is capped. Make sure none of it is going to waste.

See exactly how each campaign is performing against your overall budget allocation.
Catch underperforming ad sets before the monthly cap is gone.
Go into budget review meetings with clear data on what to cut and what to scale.

Audit our Meta Ads for last month. Show me which campaigns are underspending against target and which are burning budget without hitting our CPA goal.

Solo Media Buyers

You run the whole funnel. The audit shouldn’t consume half your day.

Get campaign, ad set, creative, placement, and audience performance in one audit.
Spot creative fatigue signals such as frequency, CTR decline, and CPM rise before they impact your performance.
Know which placements to exclude and which creatives to pause immediately.

Run a creative fatigue audit across all active ad sets. Flag anything with frequency above 5 and tell me which placements I should exclude.

Ecommerce Brand Owners

Your ads are running. Know if they’re actually making money.

See which campaigns are profitable and which are losing money at scale.
Find out if your best creatives are fatigued and what's eating your prospecting budget.
Get a wasted spend estimate with specific ad sets.

Audit my Meta Ads for the last 14 days. Which product campaigns have the strongest ROAS, and which are losing money? Show me where to cut and where to scale.

Frequently Asked Questions

The Meta Ads Auditor is a Claude skill that connects to your Meta Ads account via Two Minute Reports. Ask for an audit, and Claude pulls your latest data across campaigns, ad sets, creatives, placements, audiences and then delivers a full audit report with a prioritized action plan within minutes.

Yes. Connect your client's ad account through Two Minute Reports, and the skill runs a full health check: scoring the account, flagging wasted spend, creative fatigue, and audience or placement issues, then giving you a prioritized action plan. It is built for agencies handling Facebook Ads reporting across several clients, so you run a separate audit for each account.

Yes. Two Minute Reports is the connector between Claude and your Facebook Ads data. You can try it free for 14 days, no credit card needed.

You can browse all available skills in the Two Minute Reports' Claude Skills library. Skills are grouped by category, and each page explains what the skill audits, the data it needs, and includes a direct download link. This makes it easy to find the right skill for the problem you’re solving.

All data comes directly from your Facebook Ads account connected through Two Minute Reports. The audit reflects exactly what's in your account for the date range you select. If a data layer is unavailable, the skill flags it clearly and continues with what's available.

The Facebook Ads audit skill pulls nine data layers: campaign metrics, ad set performance, ad-level creative data, placement breakdown, device performance, geographic data, dayparting, funnel events, and audience segment comparison. All data is pulled from your Facebook Ads account via the Two Minute Reports MCP server.

Yes. Connect your PPC platforms with Two Minute Reports and use the Google Ads Auditor and Reddit Ads Audit the same way. Each gives you a full health check with scoring, wasted spend, and a prioritized action plan that you can act on.

Ready to Audit Your Meta Ads Account?

Connect your ad account with Two Minute Reports and get actionable recommendations in minutes. Your first audit is just a prompt away.

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