10 Best Coupler.io Alternatives and Competitors to Try in 2026

Explore the top Coupler.io alternatives for seamless data automation and reporting. Compare features, pricing, and integrations to find the best tool for your business.

Dec 4, 2025
5 min read

Looking for the best Coupler.io alternative?

Coupler.io is a comprehensive data management tool to extract, transform, analyze, and store data. It is a popular tool for marketers to manage, build, automate data extraction and streamline reporting.

While Coupler.io has a wide range of integrations, its data transformation capabilities can feel restrictive, especially considering the high cost. Moreover, the pricing feels steep for small business users who want to scale at a budget-friendly cost. 

In this guide, I’ve compared and evaluated the top Coupler.io alternatives based on key features, cost, functionality, and other critical factors to make it easier for you to pick the best fit for your analytical and reporting needs.

Discover the fastest way to automate reporting without hidden costs. See why Two Minute Reports stands out.

What is the need for a Coupler.io alternative?

Here’s why users seek a better Coupler.io alternative:

Limited data refresh capabilities

Not all frequencies are available on all plans. The Starter plan ($24/month) allows only for a daily refresh. You must upgrade to higher plans to unlock custom refresh schedules. This hinders your flexibility to sync real-time updates.

Atthaphon T

Limit rows per run is the thing that I don't prefer the most.

Expensive pricing

SMBs who wish to upgrade their reporting workflow may find Coupler.io to be steep. Scalability becomes a key struggle with high-end pricing.

Limits on data volume

Has a cap on the number of rows you can export on specific plans. To unlock unlimited access, you must upgrade to the Active plan costing $99/month.

Complex UI

Non-technical users struggle with the platform’s learning curve.

Comparison of Top Coupler Io Alternatives

Evaluate pricing, best-fit use cases, and automation features for each tool.

Two Minute Reports pricing
Supermetrics pricing
Power My Analytics
Pricing$9/month$29/month$12.46/month
Best forSmall businesses, agencies, and data teamsLarge businesses and enterprisesMid-sized and large enterprises
Data Sources30+100+40+
Ease of Use
Support
Automated Reporting
Templates & Dashboards
Data Blending
Scheduling & Delivery
White Label Reports
Try for FreeLearn MoreLearn More

Top 10 Coupler.io Alternatives for Marketers and Agencies

1. Two Minute Reports

Two Minute Reports

Best for:

Marketing agencies, marketing teams, freelancers, and data teams.

Integrations:

Supports 30+ data sources, including Facebook Ads, Shopify, Google Ads, Google Analytics, LinkedIn Ads, Amazon, etc.

Apps:

Available as a Google Sheets add-on and a Looker Studio connector.

Key features:

  • Instant no-code setup under 2 minutes.
  • Load dashboards faster with exclusive Speedboost technology.
  • 100+ free, white-label templates to streamline client reporting.
  • Blend data across PPC platforms into one, clear ROI-focused view.
  • Unlimited reporting across all pricing plans.
  • Scheduled report delivery across multiple clients via email.
Pros
  • Easy learning curve.
  • No-code, automated reporting starting at $9/month.
  • Faster data syncs to streamline reporting workflow.
  • Responsive customer support.
  • No data volume limits.

Jakub

"Its ease of use, coupled with its ability to integrate with popular platforms like Google Analytics and Facebook Ads, makes it an attractive option for businesses and agencies that need a reliable reporting solution without a steep learning curve."

Verified Capterra Review

Cons
  • Lacks additional integrations.

David

"There are some integrations that could be added to make it more robust."

Verified Capterra Review

First-Hand Experience

Two Minute Reports is known for its scalable, no-code, automated reporting. The interface is super intuitive, and you can get started in no time. You can quickly connect your data sources, pull the KPIs, deliver personalized reports and enjoy faster data syncs to visualize actionable insights. Another aspect worth mentioning is the recommended queries. Within one click, the key metrics and dimensions will be automatically added to your spreadsheet. You can unlock trending marketing insights within seconds – letting you save time on every report.

Pricing and Value

Lite

$9/mo
$15

Save 40% annually

Basic

$49/mo
$69

Save 30% annually

Pro

$99/mo
$129

Save 25% annually

Automate your reporting in Google Sheets or Looker Studio — start free today!

Try for Free

No Credit Card Required

Final Verdict

If you are looking for a reliable and affordable Coupler.io alternative, Two Minute Reports does it all. With daily, weekly and monthly schedules across all plans, unlimited reporting, faster data syncs and zero data volume limits, it is designed to automate multi-client reporting and streamline reporting workflow. Whether you own an agency or a growing business, it offers the flexibility and power you need to scale without hidden costs.

2. Supermetrics

Supermetrics

Apps:

Google Sheets add-on, Looker Studio connector, API and includes other destinations such as Power BI, etc.

Supported platforms:

Around 100+ integrations across PPC, email, SEO, ecommerce, social media, etc.

Key features:

  • Data integration capabilities: Connect 100+ data sources, including Facebook Ads, Google, Amazon, TikTok, and Shopify, to your preferred destination.
  • Advanced data pipelines: Leverage pre-built and custom data pipelines to move and transform data from source to destination for advanced analysis.
  • Streamlined reporting: Get access to granular marketing and performance insights to understand what’s working and what’s not.
  • Advanced data transformations: Create advanced data transformations such as dynamic currency conversion, custom metrics, merging ad spend, etc.
  • Automated delivery: Enable schedule data refreshes to keep clients informed on real-time updates without having to pull manually.
Pros
  • Advanced data storage capabilities.
  • Robust data management features for organizing, transforming, and combining data from multiple sources.
  • Multiple teams and client collaboration.
  • Customize data requests to extract the exact details you want.

Trevor I

"SuperMetrics continues to seek out new platforms to make connections to, and they just created one for a platform that I routinely use for monthly reporting."

Verified G2 Review

Cons
  • Requires high technical expertise to troubleshoot and resolve issues.
  • Highly expensive pricing for SMBs and agencies.
  • The cost of integrating additional connectors and destinations is high.
  • Lack of white-labeling options.
  • Upgrade to higher plans to customize refresh schedules.

William T

"Troubleshooting issues with Supermetrics is as far from transparent as I've ever seen - to resolve most issues (caused by bugs within the software rather than human error) requires contacting support directly, rather than being solvable on the user end."

Verified G2 Review

First-Hand Experience

Supermetrics is known for its robust customization, storage and transformation functionality. It is highly favorable for mid-to-larger-sized businesses due to its advanced analytical capabilities. However, small businesses can find the pricing to be expensive, especially when considering long-term scalability.

Pricing and Value

Supermetrics pricing plan starts at $29/month, supporting 3 data sources, 1 core destination, weekly data refresh, and access to dashboards. The other plans include:

  • Growth – $159/month – 7 data sources, 1 core destination, daily refresh, data transformation, SSO.
  • Pro – $399/month – 10 data sources, 1 destination, hourly refreshes, Supermetrics storage basic
  • Enterprise – Custom – Advanced features for large-scale businesses.

It is clear that for businesses with complex reporting needs, Supermetrics offers good value. However, for small businesses or startups, Supermetrics pricing may sound like a less attractive option.

Final Verdict

Given the pricing, features, functionality and advanced data pipeline management, Supermetrics suits enterprise businesses with bigger budgets and larger data volumes. If you have the technical expertise and the capacity to manage complex reporting workflows, Supermetrics is a powerful choice.

3. Portermetrics

Portermetrics

Apps:

Google Sheets add-on, Looker Studio connector.

Supported platforms:

Offers 20 marketing-focused integrations across ads, social media, CRM, ecommerce, email, etc.

Key features:

  • Data source integration: Syncs marketing data from 18+ platforms, including Google Ads, Meta Ads, LinkedIn, Shopify, HubSpot, and Mailchimp in one place.
  • Build client reports: Let's non-technical users build visual reports using drag-and-drop elements like charts, scorecards, and tables.
  • Automated reporting: Automates report refresh and delivery on a daily, weekly, or monthly basis to keep teams updated.
  • Cross-channel reporting: Blends data from multiple sources to measure performance metrics like ROI and ROAS across channels.
  • Custom marketing dashboards: Builds shareable dashboards in Looker Studio and Google Sheets for easy access across teams.
Pros
  • Easy to use, intuitive reporting tool.
  • Pre-built templates to build personalized client reports.
  • Built-in goal tracking to measure progress and stay aligned with business goals.

Walter F

"Without a doubt, the quick and easy connection allowed me to create a dashboard in minutes, taking advantage of the available themes, replicating charts and tables according to my needs, without worrying too much about the design."

Verified G2 Review

Cons
  • Slow loading times.
  • Limited set of integrations.
  • Lack of data transformation capabilities.
  • Pricing might feel expensive, as the data blending add-on costs $83/month.

George R

"The connectors are always broken, and it is always an error on the Porter Metrics end. It makes it extremely frustrating when I make reports for senior management and in the middle of their presentation Porter's connectors break and it looks bad on everyone."

Verified G2 Review

First-Hand Experience

Portermetrics is a no-code marketing reporting tool designed for marketers and agencies. You can easily connect your preferred platforms, extract KPIs, and create custom client reports. It offers a more user-friendly interface and faster setup, making it a great choice for businesses looking for a simple and effective reporting solution.

Pricing and Value

Let's have a look at the Portermetrics pricing plans:

  • Free plan: Includes 3 accounts, all data sources, data blending, basic storage, and 30-day data history.
  • Pay-per-account: Starts at $12.5/month per account. Pricing becomes expensive as you add more accounts.
  • Data blending add-on: Starts at $41.5/month for 2 accounts.

Final Verdict

Compared to Coupler.io, Portermetrics is a simple and reliable reporting tool that is best known for its ease of use, seamless integration with Looker Studio and ability to create white-labeled dashboards. While it may lack some of the advanced features of Coupler.io, it remains a solid option worth trying, especially for businesses looking for a more intuitive reporting setup. 

4. AgencyAnalytics

AgencyAnalytics

Apps:

Google Sheets add-on and API 

Supported platforms:

Supports 80+ integrations such as ActiveCampaign, Ahrefs, BigCommerce, Google Ads, GA4, WooCommerce, etc.

Key features:

  • Client-focused dashboards: Create personalized dashboards for clients with a drag-and-drop interface.
  • White-labelling: Offer clients branded, professional dashboards, enhancing your agency’s reputation.
  • AI-powered insights: Generate report summaries and spot growth opportunities using AI insights.
  • Improve client ROI: Track custom metrics, set alerts and goals to streamline reporting workflow.
  • Client Portal: Dedicated client portal for self-service access.
Pros
  • Easy-to-use reporting interface.
  • A broad range of integrations for agencies to consolidate marketing data.
  • Streamlining reporting and making data accessible to clients.
  • Fast and responsive customer support.

Oren M

"I appreciate the ability to generate shareable dashboard links for clients — it makes reporting transparent, professional, and effortless. The white-label feature is another big plus, allowing us to present data under our own brand without any third-party noise"

Verified G2 Review

Cons
  • Some users face issues with the rank tracker.
  • Pricing scales as you onboard new clients.

Sarfaraz

"The platform had limited capacity when it came to configuring report dimensions and tracking custom dimensions, which severely limited my ability to gain the insights I wanted from our performance reports."

Verified Capterra Review

First-Hand Experience

AgencyAnalytics is a comprehensive, client-focused reporting platform. Its ease of use, coupled with advanced filtering and customizable dashboards, provides complete visibility into your client’s performance insights. Another standout feature is the ability to create branded, professional client reports with the drag-and-drop editor. Overall, it is a great tool for agencies looking to provide client-driven reporting, but it might lack advanced ETL capabilities.

Pricing and Value

AgencyAnalytics pricing depends on the number of clients. The freelancer plan costs $41/month for 5 clients. Here are the other plans:

  • Agency - $125/month – 10 clients
  • Agency Pro – $244/month – 15 clients
  • Enterprise – Custom – Enterprise reporting

For each additional client, it costs $20/month. As your client base grows, it's important to assess whether the tool scales with your needs.

Final Verdict

AgencyAnalytics is a strong alternative to Coupler.io, especially for agencies looking for a dedicated client-reporting platform. While it lacks Coupler.io's extensive data integration capabilities, it stands out for offering an all-in-one client reporting solution with automation, white-label reporting, and AI analysis. If you’re focused on delivering centralized marketing insights to clients with robust customization and scalability, AgencyAnalytics is a great choice.

5. Power My Analytics

Power My Analytics

Apps:

Available as a Google Sheets add-on, Looker Studio Connector, and includes other data warehousing, visualization platforms and API.

Supported platforms:

Supports 40+ platforms such as Google, Facebook, Instagram, Shopify, HubSpot, Campaign Monitor, Outbrain, etc.

Key features:

  • Marketing data hub: Connect key metrics into your preferred data destination, warehouse, or spreadsheet tools.
  • Automated reportingAutomate data collection by setting custom refresh schedules from your chosen marketing and advertising platforms.
  • Data warehousingAutomatically store and backfill data to load reports faster and prevent API outages.
  • Custom APIBuild tailored queries, export historical data, and run unlimited queries.
Pros
  • Easy-to-use interface with the ability to consolidate multiple data sources.
  • Flexible warehousing solutions for scalable data reporting.

Jens O

"Power My Analytics offer an easy integration with our data source(s) and was quickly deployed via predefined templates that gave a nice overview of most important KPIs."

Verified G2 Review

Cons
  • Must upgrade to premium plans for unlimited reporting in Google Sheets.
  • Pricing feels expensive with increasing add-on costs.

Rebecca

"The connectors do seem to need some work--they can sometimes be slow, or the metrics are not always obvious for the various connectors."

Verified Capterra Review

First-Hand Experience

Power My Analytics stores your data in its warehouse before transferring it to the destination. You can use its add-on to pull data directly into Google Sheets, manage clients, and even connect to Looker Studio if needed. However, one downside I’ve encountered is the pricing structure – costs increase with add-ons. Exporting to Google Sheets and Excel costs $49.95/month, and when combined with the plan, the costs seem to escalate.

Pricing and Value

Power My Analytics offers 4 pricing plans. They are as follows:

  • Single  $12.46/month – 1 data source, 1 admin and 1 account/source.
  • Business $33.29/month – 5 sources, 2 admins and 1 account/source.
  • Pro  $83.29/month – Unlimited data sources, unlimited admins and 20 accounts/source.
  • Custom: Contact sales – Unlimited data sources and accounts/source.

All plans include access to data warehousing and guided onboarding. However, you need to pay extra for the different types of add-ons available.

Final Verdict

Power My Analytics is a reliable Coupler.io alternative for businesses that need streamlined reporting without high complexity. With white-labeling, automation, and warehousing, you can easily integrate data from multiple platforms and transform KPIs into actionable, data-driven insights. However, PMA might fall short in pricing when compared to Coupler.io, but it outweighs other core reporting functionalities. 

6. Dataslayer

Dataslayer.ai

Apps:

Available as a Google Sheets add-on, Looker Studio connector, and includes other popular destinations, such as BigQuery, Power BI, etc.

Supported platforms:

Supports 50+ platforms such as Facebook Ads, Google Ads, GA4, YouTube, Snapchat, MariaDB, Stripe, WooCommerce, etc.

Key features:

  • Data integrations: Connect data from different advertising, CRM, analytics, and ecommerce platforms.
  • Dataslayer GPT: Access to Dataslayer AI for smarter and easier workflows. 
  • Automated report delivery: Schedule automatic refreshes to deliver live, real-time updates to clients.
  • Data destinations: Export data to warehouses like BigQuery and Snowflake for sophisticated analysis.
  • Marketing Mix Modeling: Optimize your advertising campaigns by forecasting data with Morpheus.
Pros
  • Intuitive dashboard to streamline PPC reporting.
  • Responsive customer support.
  • Stable connections ensure smooth data analysis and reporting.

Rony D

"Dataslayer is an efficient, accessible, and easy-to-implement tool. It allows marketing teams to focus on analyzing and optimizing campaigns, instead of wasting time on repetitive data export tasks."

Verified G2 Review

Cons
  • Certain metrics and dimensions may require manual adjustments.
  • Must upgrade to higher plans for flexibility in API calls and daily refresh.

Daniel P

"Customizability: While offering a range of integrations, the platform could benefit from more customizable reporting templates. Scalability: As user needs grow, enhancing scalability options for larger datasets and more complex queries could be beneficial."

Verified G2 Review

First-Hand Experience

If your primary focus is to integrate, track and visualize data from multiple marketing and advertising platforms, Dataslayer is a good choice. The platform’s intuitive interface makes it easy for teams to streamline their reporting workflow. Since it relies on API calls, you might face issues when native platforms change their APIs, as it takes some time for the connectors to catch up. Overall, Dataslayer is a good choice for teams that need an easy-to-use reporting tool without requiring complex configurations.

Pricing and Value

DataSlayer offers freemium plans. The free plan allows for 1 account per data source, unlimited reports, 5 API calls/day, and 1000 rows. The paid plans are as follows:

  • Freelance – $39.90/month – 5 accounts per data source, unlimited users, 30 API calls per day, weekly/monthly refresh.
  • Small Agency – $79.90/month – 50 accounts per data source, unlimited users, 100 API calls per day, weekly/monthly refresh.
  • Medium Agency – $124.90/month – 100 accounts per data source, unlimited users, 250 API calls per day, hourly/daily/weekly/monthly refresh.
  • Large Agency – $364.90/month – unlimited accounts per data source, 1000 API calls per day, unlimited users, hourly/daily/weekly/monthly refresh.

As your reporting needs grow, you might have to upgrade to higher plans for additional API calls.

Final Verdict

Dataslayer offers a solid upgrade over Coupler.io with features like unlimited users, unlimited reporting, schedule refreshes, AI insights and live chat support. However, its API-based setup may impose limitations on bringing data directly into your spreadsheets (Excel or Sheets). Despite this, Dataslayer remains an excellent choice for marketers looking to streamline and scale PPC reporting with comprehensive visualization capabilities.

7. Funnel.io

Funnel.io

Apps:

Available as a Google Sheets add-on, Looker Studio connector, and includes destinations by use cases.

Supported platforms:

Supports 100+ platforms such as Facebook Ads, Instagram insights, Bing Ads, Amazon Ad Server, Taboola, Shopify, WooCommerce, etc.

Key features:

  • Data explorer: Choose your desired fields and generate a table for instant data insights.
  • White-labellingCustomize logos, fonts, and other interactive elements to match your client’s branding and requirements.
  • Advanced data hubManage and share dashboards with clients and teammates who don’t have access to the Funnel app.
  • Optimize ad spendIncludes advanced measurement models such as MMM, MTM, Incrementality testing and triangulation to streamline ad spend.
  • Data source templatesAllows you to save data source configurations for a particular connector.
Pros
  • Integrated data hub to access high-quality data for analysis.
  • Numerous connectors are available for various platforms.

Muhammad Abdullah S

"Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically"

Verified G2 Review

Cons
  • Pricing can be expensive for SMBs due to the connectors being classified into different pricing tiers, limiting accessibility.
  • Some connectors and transformations might be slow to process large data volumes.

Ya Hui Debbie K

"They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations."

Verified G2 Review

First-Hand Experience

Funnel.io is an excellent choice for teams that require advanced data integration, transformation, and customizable workflows. I’ve found it useful for visualizing data through tailored dashboards to speed up decision-making. While the onboarding process can be a bit challenging for non-technical users, once you get the hang of the platform, it helps streamline your reporting workflows and makes everything efficient.

Pricing and Value

Funnel’s pricing depends on two factors: your chosen plan and flexpoint capacity. Your plan determines the functionality, while the flexpoints determine the usage. Here’s the breakdown:

  • Free plan: 400 flexpoints 
  • Starter plan: 500 flexpoints 
  • Business plan: 500 flexpoints
  • Enterprise: Custom

However, note that the connectors and destinations are classified based on the plan level. 

Final Verdict

Funnel.io is a robust alternative to Coupler.io as it offers seamless automation, reporting and advanced data hub capabilities. With powerful measurement tools, you can unlock granular campaign insights, optimize performance, and share detailed reporting dashboards with clients. It is ideal for advanced teams looking to enhance their reporting workflows with diverse integrations, sophisticated tracking and analytical capabilities.

8. Windsor.ai

Windsor.ai

Apps:

Available as a Google Sheets add-on, Looker Studio connector, and includes other destinations such as BigQuery, Power BI, etc.

Supported platforms:

Supports 300+ platforms such as Facebook Ads, Amazon Seller Central, FirstPromotor, GA4, Salesforce, etc.

Key features:

  • ELT/ETL Pipelines: Build end-to-end pipelines for advanced data processing.
  • Automated reporting: Automate cross-platform data integration that handles schema mapping, updates and real-time syncs.
  • Windsor MCP: Integrate your Windsor data with the LLM platform and get insights within minutes. 
  • Customizable templates: Access fully customizable templates across different categories, such as PPC, social media, ecommerce, etc, to deliver personalized reports.
Pros
  • Wide range of data source integrations and destinations.
  • Windsor MCP for AI-driven analysis.
  • Unlimited reports for BI destinations.

Admin T

"Windsor.ai makes it incredibly easy to connect data from multiple platforms—Google Ads, Facebook, LinkedIn, HubSpot, and more—into one unified view. The integrations are seamless, the dashboards are clear, and it saves me hours every week"

Verified G2 Review

Cons
  • If you use data warehouses and databases, you may face limitations on monthly active rows.
  • Steep learning curve for non-technical users.
  • Customers find issues with the support team in processing refunds.

Verified User in Computer Software

"No refunds, clumpsy interface, bad customer support."

Verified G2 Review

First-Hand Experience

Windsor.ai is a comprehensive ETL/ELT platform that lets you streamline and automate data movement from source to destination. It is best known for its diverse array of data sources integrations. However, if you are not familiar with data connectors or APIs, Windsor might feel complex. Overall, if you have the right technical expertise to handle data pipelines and manage sophisticated workflows, Windsor is a good choice.

Pricing and Value

Windsor offers a free plan, which includes 1 user, 1 data source, 1 account and 5M MAR. The paid plans are as follows:

  • Basic – $19/month – 3 data sources, 75 accounts, daily refresh, 5 database destination tasks, unlimited users, 5M MAR.
  • Standard – $99/month – 7 data sources, 75 accounts, daily/hourly sync, unlimited database destination tasks, 7.5M MAR.
  • Plus – $249/month – Includes Standard plan features, 10 data sources, 200 accounts, 10M MAR. 
  • Professional – $499/month – Includes Plus plan features, 14 data sources, 500 accounts, auto-add all accounts, SSO, daily/hourly/15mins sync.
  • Enterprise – Custom – Includes Professional plan features, 300 data sources, 50,000 accounts, enterprise SLA.

A major concern is that the pricing jump from Basic ($19/month) to Standard ($99/month) feels huge. SMBs and marketers might find pricing to be steep, considering scalability.

Final Verdict

If you’re looking for a robust Coupler.io alternative with advanced ETL workflows, Windsor.ai is a strong choice. It excels in marketing attribution, offering valuable insights into customer journeys and optimizing campaign performance. However, improvements could be made to its caching and dashboard customization options.

9. Whatagraph

Whatagraph

Apps:

Available on Google Sheets, Looker Studio, and BigQuery

Supported platforms:

Supports 50+ native integrations across different categories such as PPC, social media, SEO, analytics, email, etc.

Key Features:

  • Drag-and-drop editorEasy-to-use editor with cross-channel widgets and flexible customization options.
  • Automated reportingShare live, real-time updates to clients via Slack, Notion, BigQuery or Looker Studio.
  • AI-powered insightsWhatagraph IQ helps you easily build reports with custom prompts. 
  • Custom transformationsCreate custom metrics, dimensions, source tags and aggregate source blends.
Pros
  • Excellent customer support.
  • Intuitive client reporting interface.
  • Pre-made templates & data transformations.

Bruhith I

"The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. I love how I can set up automated reports that look great and are client-ready."

Verified G2 Review

Cons
  • Widgets can break if multiple people edit the report simultaneously.
  • Pricing feels expensive for SMBs.
  • White-label customization is available only on the higher premium plans.

Muhammad Umar A

"I was not able to fetch the key metrics in the campaign(s), such as purchases, adds to cart, etc. For this, I had to add a custom box, and fill out the entires manually."

Verified G2 Review

First-Hand Experience

Whatagraph is an all-in-one client reporting platform that is best suited for agencies and marketers who want to create visually engaging reports. With a drag-and-drop editor, you can customize reports, pull data from multiple sources and export them to Looker Studio or BigQuery. One thing to note is that your data will be refreshed every 30 minutes, causing limited flexibility, especially for time-sensitive campaigns.

Pricing and Value

Whatagraph’s pricing depends on the source credits (1 source credit = 1 connected account (Google Ads account)). Here’s the breakdown:

  • Free plan  5 source credits – essential integrations, pre-made transformations, Whatagraph IQ, pre-made themes
  • Starter plan – $229/month – 20 source credits – features included in the free plan, automated emails with PDF.
  • Boost plan – $579/month – 60 source credits – Advanced integrations, custom data transformations, white-label, performance overview, dedicated customer success manager.
  • Max – Custom – 100+ source credits – Premium integrations, custom data aggregations, Whatagraph IQ+, SSO, tailored onboarding and priority support.

Final Verdict

Whatagraph is a solid option for agencies looking for a dedicated client reporting platform that emphasizes branding, customization, and automation in a single interface. With a library of pre-built templates, cross-channel widgets, reusable transformations, and AI-powered reporting, you can create actionable reports fast. However, pricing can be a key concern for SMBs as the platform may not be cost-effective for smaller teams with tight budgets. 

10. Swydo

Swydo

Apps:

Available on Google Sheets

Supported platforms:

Supports 30+ platforms such as Google Ads, Google Analytics 4, Facebook Ads, Google Search Console, HubSpot, etc.

Key Features:

  • Custom KPI tracking: Track and measure custom metrics with built-in goal tracking.
  • Data blendingCombine and evaluate campaign performance data from different advertising platforms in a single dashboard.
  • Timely alertsGet instant email notifications when your KPIs spike or fall below targets.
  • Access to live dashboardsShare real-time, interactive dashboards via secure, custom links.
  • Team collaborationAssign user roles, manage permissions, and streamline team workflows.
Pros
  • Simple and easy-to-use interface.
  • Time-saving automation capabilities.
  • Design re-usable templates tailored to your branding workflows.

Lance E

"I like how easy it is to set up reports and customize them. The white labeling is solid - I can add logos and format things the way I want which makes reports look clean and professional. It also saves me time because clients can see all the data in one place instead of logging into different platforms."

Verified G2 Review

Cons
  • The pricing structure could be more flexible for users who may not require all the features.
  • No integration with Looker Studio.

Razvan

"The fact that they will charge you extra, without any notice if you go above the data connections in your plan."

Verified Capterra Review

First-Hand Experience

Swydo makes it easy for marketing agencies to deliver custom dashboards without any technical setup. You simply connect your ad accounts, pull necessary metrics, and set up automated report delivery. If you’re looking for a straightforward tool that handles basic reporting and automation well, Swydo is a solid choice.

Pricing and Value

Swydo offers a single pricing plan that includes all features, but the cost varies depending on the number of data sources you integrate.

The plan starts at $69/month for up to 10 data sources. However, I feel the pricing to be rigid – if you need fewer than 10 data sources, Swydo might sound expensive than other alternatives.

Final Verdict

If you’re looking for an easy-to-use reporting tool that allows for a clean dashboard setup and streamlined reporting across different platforms, Swydo does a good job. However, when it comes to advanced customization, tracking or handling complex workflows, you’ll find Swydo a bit limiting and might have to switch to other alternatives.

Conclusion

When selecting the best Coupler.io alternative, it’s essential to look beyond just one key feature or pain point it solves. Take a holistic approach and analyze how it supports your business growth as your client base and reporting needs expand. Consider important factors such as the number of data connectors, export options, and automation flexibility to ensure scalability. Remember, it’s not just about choosing the right tool, but finding the one that maximizes your long-term investment.

If you’re looking for a marketing reporting software that’s simple, fast, and scalable, Two Minute Reports is worth considering. With unlimited reporting on all plans, exclusive Speedboost technology, and centralized multi-client reporting, you can streamline workflows and grow faster without any hassle. 

Try Two Minute Reports free for 14 days and experience the real difference.

Frequently Asked Questions

Start by identifying the number of connectors you need, where you want to export(Google Sheets, Looker Studio, BI tools), and the range of customization and automation workflows. These factors play a crucial role in helping you select the best alternative to Coupler.io.

While Coupler offers diverse data integrations, it falls short in major areas. Limited flexibility in refresh schedules across plans, lack of live chat support, premium upgrade to zero data volume limits and expensive pricing may lead users to search for other reliable options.

Key features to consider include the number of connectors, supported destinations, automation and scheduling, customizable templates, cross-channel data blending, pricing flexibility, data transformations and scalability. Evaluate how these features enhance your reporting capabilities and fit seamlessly into your daily workflows.

Look out for costs related to additional users, additional connectors, API calls, refresh frequency, row limits, and number of users as you onboard new clients.

Shalini Murugan

Meet the Author

Shalini Murugan

Shalini is driven by ideas that create a tangible impact. At Two Minute Reports, she specializes in content that helps marketers optimize their reporting workflows. When she's not transforming complex data into meaningful insights, you might find her lost in a book, jotting down ideas in her notebook, or connecting the dots others overlook.

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