How to Get Facebook Insights in Looker Studio

If you’re a social media manager, there’s a chance you need to report on page insights or organic. There’s also a chance you need to report it in Looker Studio since you are reporting Facebook page insights performance with Facebook Ads performance. The problem is there’s no integration of the Facebook API with Looker Studio.

Well, Two Minute Reports solves this problem for you. TMR connects with other data sources so you can easily reduce your time creating manual reports.

Select Facebook Insights in TMR Portal

The first thing to do is to go through our portal and select the data source you want to add.

  • Choose Two Minute Reports for Looker Studio (the blue one).

  • Select your team. If you only have one team, you skip this and TMR automatically redirects you to the connectors page.

You will now see the connectors page.

  • In the connectors page, select Facebook Insights.

Authorize Your Facebook Account

The next series of steps is to configure your Facebook account with TMR.

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The example below is for Facebook pages. Two Minute Reports also allows you to connect with other data sources.

Login to Your Facebook Account

In this section, you need to login to your Facebook account for authentication making sure it connects with TMR and Looker Studio.

  • Under Data Sources, click +Add New button. Name your data source and click the Login with Facebook blue button.

  • Go through the entire authentication in Facebook. If successful, Two Minute Reports gives a prompt “Signed in! You may close this tab now.

Configuring Your Facebook Account with TMR

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Query configuration is a setting in Two Minute Reports. It’s where you need to choose which account to get data from and other configurations from that data source.

  • In the Query Configs section, click + Add New button. Choose the data source you added earlier. Click Next.

The next following steps is where you configure your Facebook settings to TMR so that you can create reports in Looker Studio. You may configure the following parameters depending on your preference as TMR has imported them.

  • Name your query config.
  • Select your Facebook Page.
  • Data Options whether you want to Include missing time values or Replace blank metrics with zeros. This means metrics are still being reported as zero values.
  • Click Save.

Once everything is finished, click Create Report. The next section is creating reports in Looker Studio.

Create a Facebook Insights Report with TMR in Looker Studio

There are two options to create a Facebook Insights report with TMR in Looker Studio. You can choose to select our templates or create your own custom reports.

Option 1: Use Two Minute Reports Template
Option 2: Create Report from Scratch

Option 1: Use Two Minute Reports Template

If you prefer to use a template, Two Minute Reports has many template dashboards to choose from.

  • After clicking Create Report from the previous section, select any of our templates. In this example, click Facebook Insights Monitoring Report.

  • You are redirected to Looker Studio. In Looker Studio, under Select Query Config, choose the one you created (it should be the name you gave it earlier). Select your team as well if the teams dropdown is showed to you.

  • Click Connect blue button in the upper right side of the page.
  • You can now view the Facebook Insights schema on Looker Studio. Click Create Report in the right side of the page.

Once everything is loaded, you are presented with a custom template report from Two Minute Reports. You can use your Facebook Insights data to this report and edit as you see fit.

If you want to learn on how to use your own data to our templates, read How to use templates for Looker Studio

Option 2: Create Report from Scratch

You can also create your own custom dashboard in Looker Studio. Looker Studio is a powerful data visualization tool that contains many features to help you reduce time creating reports.

  • After clicking Create Report from the previous section, click Create Report from scratch blue button.

  • You are redirected to Looker Studio. In Looker Studio, under Select Query Config, choose the one you created (it should be the name you gave it earlier). Select your team as well if the teams dropdown is showed to you.

  • Click Connect blue button in the upper right side of the page.
  • You can now view the Facebook Insightsschema on Looker Studio. Click Create Report in the right side of the page.

Once everything is loaded, you are presented with a blank canvas. You can now create custom reports (adding dates and charts) in Looker Studio with your Facebook pages data.

If you want to learn about creating your own report, like adding dates and charts, read How to Create a Report in Looker Studio

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