Snapchat is one of the world’s leading mobile apps, making it the perfect place to post ads. By leveraging 10 second video ads, Snap filters, and AR lenses, businesses can expect to see a significant influx of users.
To measure the success of ads, businesses can use Looker Studio to access raw data such as impressions, campaigns, top ads, swipes, and CPM. To make things even easier, businesses can use Two Minute Reports for Looker Studio to access the data in minutes. Here’s a guide to get your Snapchat Ads data to Looker Studio.
Select Snapchat Ads in the TMR Portal
The first thing to do is to go through our portal and select the data source you want to add.
- Go to apps.gox.ai and Login to your account.
- Choose Two Minute Reports for Looker Studio (the blue one).
- Select your team. If you only have one team, you skip this and TMR automatically redirects you to the connectors page.
You will now see the connectors page.
- In the connectors page, select Snapchat Ads.
Authorize Your Snapchat Ads Account
The next series of steps is to configure your Snapchat account with TMR.
Login to Your Snapchat Account
In this section, you need to login to your Snapchat account for authentication making sure it connects with TMR and Looker Studio.
- Under Data Sources, click +Add New button. Name your data source and click the Login with Snapchat yellow button.
- Go through the entire authentication in Snapchat. If successful, Two Minute Reports gives a prompt “Signed in! You may close this tab now.“
Configuring Your Snapchat Account with TMR
- In the Query Configs section, click + Add New button. Choose the data source you added earlier. Click Next.
The next following steps is where you configure your Snapchat settings to TMR so that you can create reports in Looker Studio. You may configure the following parameters depending on your preference as TMR has imported them.
- Name your query config.
- Select your Snapchat Ad account.
- Select your preferred Conversion/Attribution Window.
- Data Options whether you want to Include missing time values or Replace blank metrics with zeros. This means metrics are still being reported as zero values.
- Click Save.
Once everything is finished, click Create Report. The next section is creating reports in Looker Studio.
Create a Snapchat Ads Reports with TMR in Looker Studio
There are two options to create a Snapchat Ads report with TMR in Looker Studio. You can choose to select our templates or create your own custom reports.
Option 1: Use Two Minute Reports Template
Option 2: Create Report from Scratch
Option 1: Use Two Minute Reports Template
If you prefer to use a template, Two Minute Reports has many template dashboards to choose from.
- After clicking Create Report from the previous section, select any of our templates. In this example, click Snapchat Ads Overview Report.
- You are redirected to Looker Studio. In Looker Studio, under Select Query Config, choose the one you created (it should be the name you gave it earlier). Select your team as well if the teams dropdown is showed to you.
- Click Connect blue button in the upper right side of the page.
- You can now view the Snapchat Ads schema on Looker Studio. Click Create Report in the right side of the page.
Once everything is loaded, you are presented with a custom template report from Two Minute Reports. You can use your Snapchat Ads data to this report and edit as you see fit.
If you want to learn on how to use your own data to our templates, read How to use templates for Looker Studio
Option 2: Create Report from Scratch
You can also create your own custom dashboard in Looker Studio. Looker Studio is a powerful data visualization tool that contains many features to help you reduce time creating reports.
- After clicking Create Report from the previous section, click Create Report from scratch blue button.
- You are redirected to Looker Studio. In Looker Studio, under Select Query Config, choose the one you created (it should be the name you gave it earlier). Select your team as well if the teams dropdown is showed to you.
- Click Connect blue button in the upper right side of the page.
- You can now view the Snapchat Ads schema on Looker Studio. Click Create Report in the right side of the page.
Once everything is loaded, you are presented with a blank canvas. You can now create custom reports (adding dates and charts) in Looker Studio with your Snapchat Ads data.
If you want to learn about creating your own report, like adding dates and charts, read How to Create a Report in Looker Studio