Coupler.io is a comprehensive data management tool to extract, transform, analyze, and store data. It is a popular tool for marketers, data analysts, and other professionals to manage data, build reports, and automate data extraction without coding.
While Coupler.io offers a wide range of integrations, its data transformation capabilities are limited, especially considering its high cost. If you’re seeking advanced customization to scale reporting, this tool may not be the best fit. As a result, you may need to consider reliable alternatives to maximize your business growth.
No worries, we've got you covered. In this article, we’ll explore the top Coupler.io alternatives to streamline and enhance your reporting efficiency. By the end, you’ll be able to choose the right marketing reporting tool that best suits your analytical and reporting needs.
Let’s get started.
Coupler.io pricing
Coupler.io offers a free plan that includes 1 data connection, manual data refresh, and the ability to export up to 100 rows. The paid plans start at $32/month and offer 5 data connections, daily data refresh, unlimited data exports, and data transformations.
However, a key limitation is the cap on the number of users. To add more users, you’ll need to upgrade to the Professional plan, which costs $132/month and includes a minimum of 5 users. This could become more expensive if you’re running an agency that manages multiple clients with a dedicated team.
Coupler.io: Why do people use it?
Here are some reasons why marketers prefer Coupler.io for data management and reporting needs:
Data handling and integrations
Coupler.io can handle large amounts of data. It can filter, visualize, and analyze data as per your requirements. Coupler integrates with over 60+ business tools, including digital marketing, email, social media, CRM, and database platforms. It also offers custom data connectors for any digital source. Coupler.io can also load your data onto digital warehouses and external reporting tools.
Data automation
Coupler.io helps you automate your data management processes. This includes scheduling data queries, updating marketing reports with real-time data, and more. These features offload data management, allowing you to focus on propelling your company’s mission forward. Automation also reduces errors in your reports.
No code and ease of use
Coupler.io is easy to use without any technical expertise. It offers a simple and easy experience with clear steps. Whether you need to create data sources, transformations, or flows, you can simply switch between the tabs and get things done straightforwardly. It also offers several directions and resources, making data integration and reporting easier.
Coupler.io integrations
Coupler.io lets you quickly export and blend data from 60+ data connectors. These include CRM, ecommerce, email, finance, accounting, marketing, database, PPC, sales, social media, surveys, etc. It also connects to popular destinations like Google Sheets, Looker Studio, Tableau, BigQuery, etc., so you can transform your raw data into meaningful insights without hassle.
Who can use Coupler.io?
Coupler.io is flexible and powerful, catering to a wide range of users across different domains. This tool has been popular among marketers, project managers, sales executives, and IT specialists. However, if you’re looking for a reliable marketing reporting tool with automated reporting and built-in transformation capabilities, Coupler.io will be the right fit.
What is the need for a Coupler.io alternative?
One of the major drawbacks is that Coupler.io is priced slightly higher with limited functionalities. Here’s why you can seek a better Coupler.io alternative:
1. Cost concerns
As your data set continues to grow, you must upgrade your subscription. This makes it crucial for SMBs to scale reporting at a budget-friendly cost.
2. Customization limitations
Coupler.io lacks the need for highly customizable workflows and automations. More complex transformation capabilities can be added beyond what they provide.
3. Low scalability
While Coupler.io is a great tool, it is not well-suited for larger companies that require massive data flows for better performance. Conversely, its alternatives may offer enhanced features or higher limits for larger data transfers.
4. Limited data refresh capabilities
Coupler.io’s confined approach to automated data updates is a real stumbling block. The Personal plan allows only for daily refresh, whereas you must switch to the Team plan (costing $99/month) for hourly updates. This greatly affects your agency’s ability to streamline real-time updates for effective data analysis and client reporting.
Top 13 Coupler.io alternatives and competitors
To help you choose the right Coupler.io alternative, we have curated the list based on the following factors:
- Pricing
- Integration
- Functionality and features
- Compatibility
Here are our picks for the top 13 Coupler.io alternatives:
- Two Minute Reports
- Supermetrics
- Fivetran
- AgencyAnalytics
- Zapier
- Airbyte
- Tray.ai
- Databox
- Coefficient
- Adverity
- Funnel.io
- Portermetrics
- Improvado
#1 Coupler.io alternative – Two Minute Reports
Two Minute Reports is a powerful automated reporting tool that enables you to generate reports in under two minutes. With TMR, you can streamline account management, auto-update dashboards, and access actionable insights directly in Google Sheets or Looker Studio without switching manually to multiple platforms.
To further simplify and optimize data analytics, TMR offers over 100 customizable templates. With just a few clicks, you can create visually engaging reports and make informed decisions based on real-time data.
Two Minute Reports pricing:
Two Minute Reports’ pricing plans are based on the following factors:
- Number of Connections
- Number of Accounts per Connector
- Number of Users
- Number of Automated Schedule Refreshes
Two Minute Reports subscription starts at $15/month to $499/month. You can access daily, weekly, and monthly data scheduling and unlimited query limits in all plans, making it the best Coupler.io alternative. While Coupler.io is a freemium product, a paid subscription costs $32 to $599/month.
Coupler.io vs Two Minute Reports:
Quickness and efficiency: Two Minute Reports is simple and easy to use. It can extract queries 5x faster, transforming your manual reporting hours into a two-minute experience, leading to efficient report customization and automation.
Learning curve and scalability: The reasonably priced subscriptions, instant data connectors, and intuitive UI make it a great fit for companies of any size and budget. It eliminates the need for technical expertise, allowing you to create marketing reports effortlessly.
Data integration and reporting: TMR offers over 30+ data sources, including marketing, web analytics, social media, SEO, etc. These connectors can be quickly set up to load data onto destinations like Google Sheets and Looker Studio seamlessly. You can also opt to blend two or more data sources in your reports.
Who can use Two Minute Reports?
Two Minute Reports is a tool for everybody, from small businesses to freelancers. However, it perfectly suits users who want:
- Quick data reports
- Streamlined report creation
- Ease of use and affordability
#2 Coupler.io alternative - Supermetrics
Supermetrics was initially launched as a simple ETL tool for Google Analytics and AdWords. Now, it is one of the most powerful data management tools, integrating with 130+ data sources and 11+ data destinations. This tool helps you streamline, automate, customize, and transform your analytics processes with advanced data pipelines, making it highly accessible, scalable and efficient.
Supermetrics pricing
Based on data sources, users, accounts, and destinations, Supermetrics offers multiple pricing plans. The Starter plan costs $29/month and scales up to Custom plans for highly advanced reporting capabilities. Compared to Coupler.io, Supermetrics is expensive due to its robust customization and transformation functionality. If you need a budget-friendly tool, then Coupler.io might fit your requirements.
Coupler.io vs Supermetrics
Granular control over data: With over 130 data connectors, Supermetrics offers granular control over your data. You can customize the finest details with high precision, boosting measurable outcomes. This is one of the biggest areas that creates a need for a Coupler.io alternative.
Ease of use: Coupler.io offers a simple UI for creating, managing, and automating reports. Many users have stated that it is easy to use for an effective reporting workflow. Conversely, Supermetrics is highly inclined to marketers with custom data management capabilities.
Affordability: Coupler.io’s data transformation capabilities allow you to unclutter your data before loading it into your destination. Although Coupler.io could be expensive, its pricing is still more affordable than Supermetrics. This is especially true if you only require a few basic functionalities.
Supermetrics integrations
Supermetrics offers over 130 data connectors, including major marketing platforms, web analytics, ecommerce, PPC, and more. This tool can also connect to 11+ data destinations from external data reporting to visualization tools and data warehouses like Power BI, Snowflake, Looker Studio, and more.
Who can use Supermetrics?
Given the pricing, features, functionality, and advanced data pipeline management, Supermetrics suits large companies with bigger budgets and larger data volumes. However, if you’re considering other options, check out these Supermetrics alternatives to find a better fit for your business.
#3 Coupler.io alternative – Fivetran
Fivetran is a cloud-based ETL (Extract, Transform, Load) tool that is popular among data analysts and marketers. It excels in helping users integrate data from various sources, build advanced data pipelines, transform data, and automate the entire process. Fivetran offers over 500+ connectors and is suitable for larger companies with significant data requirements.
Fivetran’s pricing is based on the monthly active rows model. It refers to the number of data rows that are actively processed over a given month. With its free plan, you can access 5,00,000 MAR. However, the pricing could significantly increase based on your sophisticated data processing requirements.
Coupler.io vs Fivetran
Data warehousing: Fivetran has robust data warehousing capabilities. You can integrate, store, and manage data from various sources into a centralized repository to enhance reporting efficiency. Some of the popular data warehouses include Snowflake, BigQuery, Motherduck, Databricks, Redshift, etc.
Data pipeline automation: With Fivetran, you can automate your entire data management pipeline. This includes extraction, loading, and transformation tasks. By adding Fivetran to your arsenal, your company’s resources can focus on analytics and business instead of data management.
Ease of use: Fivetran has a steep learning curve. A few users have also raised concerns about increasing complexity as they add more data connectors to improve their analytical and reporting capabilities.
Glitches and support: According to G2 reviews, some users feel customer support could be improved to promptly solve their issues. Also, they have reported that a few connectors lack important features and advanced customization for more control.
Fivetran integration:
Currently, Fivetran supports over 700 connectors, including web analytics, marketing, social media, finance, and ecommerce tools. It also connects to 11 destinations and data warehouses, such as Azure Synapse, Databricks, Apache Kafka, BigQuery, etc., but it doesn’t integrate directly with Google Sheets or Looker Studio.
Who can use Fivetran?
Fivetran is ideal for data engineers, analysts, and BI professionals. It is an amazing tool for professionals and companies managing data warehouses or requiring large-scale data movement.
#4 Coupler.io alternative – AgencyAnalytics
Initially, AgencyAnalytics was an SEO and keyword tracking tool called MySEOTool until it was rebranded in 2015. Today, AgencyAnalytics is a comprehensive data management platform that helps reduce the time taken to create data reports.
AgencyAnalytics gained popularity for its easy-to-use experience. Its wide range of data connectors and top-notch templates make report creation effective and quick.
AgencyAnalytics pricing
AgencyAnalytics pricing is based on functionality and the number of users. The plans are designed to accommodate everyone from freelancers to large-scale businesses. The plans range from $79/month to $479/month per month, with customized pricing plans available for enterprises.
Coupler.io vs AgencyAnalytics
Despite its higher cost, AgencyAnalytics has a few areas where it excels as a great alternative to Coupler.io.
Comprehensive data management: With 80+ integrations, AgencyAnalytics offers intuitive data management capabilities. You can create custom dashboards, improve team collaboration, track goals, and automate client reports seamlessly in one place.
Report building capabilities: AgencyAnalytics helps you create customized data reports. With features like white labelling, you can now modify your reports with your (or your client’s) branding. The drag-and-drop features and a vast library of preset templates simplify report creation.
Data transformation and cleaning: Coupler.io has native data transformation capabilities, whereas AgencyAnalytics is primarily known for report automation. For building data flows and custom data requirements, Coupler.io will be the right choice.
AgencyAnalytics integrations:
AgencyAnalytics can integrate with over 80 data sources, including web analytics, social media, SEO, and PPC advertising platforms (self and client). This tool also offers call-tracking features for large sales teams.
Who can use AgencyAnalytics?
AgencyAnalytics is a comprehensive data management tool that fits the needs of businesses of all sizes. It is easy to use, cost-effective, and compatible with individuals and teams of all sizes. It eliminates the need for prior experience or specialized experts to create and analyze data reports. It is a great tool if SEO is also your priority.
#5 Coupler.io alternative – Zapier
Zapier is a unique tool compared to other Coupler.io alternatives. It focuses on automating the data movement between different tools. This tool has basic data transformation features and offers a unified view of all data from your business suite. It also includes other features like sales management, lead management, customer support, and more.
Zapier offers a unique service, where users build “Zaps.” A Zap is a line of automation that connects two or more online tools together. Each Zap contains an action and something that triggers that action.
Zapier is a freemium tool. The pricing plan depends on the number of tasks, which is any action that your automated workflow completes. For new users, the free plan would suffice. However, the paid plans start at $25.90/month. Enterprises can also customize their pricing plan to fit their needs.
Zapier vs Coupler.io:
Real-time automation: With Zapier, users can set up automated data extraction pipelines. In these pipelines, you can set a particular moment to trigger an action where data is sent to your destination automatically. These automations are seamless and easy to set up, ensuring real-time data in your reports automatically.
Integration: Zapier integrates with over 7000 web applications, including marketing, sales, web analytics, and business tools. With such a vast range of integrations and a gradual learning curve, Zapier simplifies report creation.
Report creation and ETL: Coupler.io focuses more on data management and ETL duties. Its features are tailored to users needing quick data report creation, automated data queries, or easy data analytics. Zapier is a great alternative but specifically designed to automate workflows.
Data transformation and cleaning: Zapier’s data management features are limited to extraction and loading. Despite having tools like the Zapier Formatter, its transformation features are limited to text and other format changes. So, it might not serve the purpose if you’re looking to ease analytics and data management.
Coupler.io has a proven track record of providing its users with effective data transformation and cleaning features. It also offers preset templates and a drag-and-drop report creation experience.
Zapier integrations:
Zapier supports over 7000 web applications, including email marketing, PPC marketing, CRM, sales, and other web tools your business might need. Zapier also loads your data onto Excel, Google Sheets, MySQL, Google BigQuery, and more.
Who can use Zapier?
If your company is looking for basic data management and ETL solutions, Zapier could be the perfect tool. It could also be used for other automation purposes, serving the entire business ecosystem. This tool is great for small budgets and growing companies that rely on automation.
#6 Coupler.io alternative – Airbyte
Airbyte is a popular data integration tool that supports ELT (Extract, Load, and Transform) and ETL (Extract, Transform, and Load) functions. It is an open-source data integration platform to help you sync data from various sources into destinations like data warehouses, lakes, or databases. It automates data movement from one place to another, simplifying data-driven decision-making.
Airbyte Pricing:
With Airbyte’s free plan, you can access 600+ connectors, community support, and other advanced technical capabilities. However, you must choose between volume and capacity-based pricing for higher plans.
In the Volume-based pricing (Cloud plan), you’ll be charged based on the amount of data transferred, either in GB or rows. Whereas, with Capacity-based pricing (Team and Enterprise plans), the cost is determined by the number of data synchronization tasks that Airbyte can run concurrently.
Coupler.io vs Airbyte
Here are a few unique features that make Airbyte a great alternative to Coupler.io:
Integrations and custom connectors: Airbyte offers over 600+ open-source connectors and 550+ on Cloud, and many more. You can also build your connector with their No-Code Connector Builder within 10 minutes seamlessly.
Self-hosted and cloud-hosted: Airbyte can be used as both a self-hosted platform and as a cloud-hosted addition to your company’s business ecosystem. This level of flexibility makes Airbyte highly scalable.
Airbyte seems like the perfect tool to add to your arsenal. However, there is one point that might make you want to reconsider Coupler.io:
Focus on moving data: Airbyte is a great tool for extraction and loading activities. Its features, tools, and vast range of data connectors make it an excellent option for moving data. However, if you’re looking for easy data transformation, Airbyte might not fit the bill.
Airbyte offers advanced data transformation features, but the experience is code-heavy. Coupler.io, on the other hand, offers simple drag-and-drop tools to transform data as per requirements.
Ease of use: While Airbyte offers robust ETL and ELT pipelines, its features could require technical proficiency. On the other hand, Coupler.io’s features offer a gradual learning curve to users of all experiences.
Airbyte integration:
Airbyte is one of the advanced Coupler.io alternatives offering around 700+ data connectors and destinations ranging from marketing analytics, databases, warehouses, product analytics, finance/OPS/engineering analytics, etc. You can also create a custom data connector in three ways: a no-code connector builder (< 10 mins), a low-code Connector Development Kit (< 30 mins), and several other language-specific CDKs.
Who can use Airbyte?
Since Airbyte is open-sourced, it promises high scalability. It can cater to a wide range of users with different experience levels. However, you might need advanced coding skills and expertise to make the best use of this tool.
#7 Coupler.io alternative – Tray.ai
Tray.ai is in a category of its own—it is an integration platform as a service (IPaaS) that connects applications through automated workflows. In many ways, it is quite similar to Zapier.
While its larger use case is workflow automation (like Zapier), Tray.ai can also automate data extraction from source to destination. It also offers basic data transformation features (unlike Zapier) to help filter, format, and route your data based on specific conditions.
Tray.ai pricing:
Tray.ai’s pricing plans are based on task credit, workspaces, log streaming and other premium capabilities. However, all packages include 600+ connectors, a connector builder, SDK, API, multi-factor authentication, etc., to enhance and automate your data management process.
Coupler.io vs Tray.ai
Connectors and automation: Tray.ai offers over 600 data connectors to integrate with business, sales, customer support, web analytics, email, chat, and marketing platforms. Since this is an automation tool, you also get functions like checking for data from a Google Sheets report, automated data updates via email/chat, and many more.
Unique templates: Tray.ai offers templates that simplify report creation from various sources. But that’s not all— there are unique templates that help you simplify tasks such as exporting data from a destination to a business tool, checking for new data updates, or exporting sales data from one platform to another.
These templates strengthen Tray.ai’s proposition as an IPaaS. These features are indeed interesting and unique. However, it’s important to keep your data management goals in mind. Here are a few ways Coupler.io is a better data management tool for you:
Focus on data management: Similar to Zapier, Tray.ai isn’t a dedicated data management tool. On the other hand, Coupler.io is dedicated to simplifying data management for its users. While Tray.ai could excel in data automation, Coupler.io emerges as the victor when it comes to data transformation, analytics, and reporting.
Ease of use: While both tools offer visual, drag-and-drop features, Tray.ai might require slightly more technical expertise compared to Coupler.io. This includes even the templates— some are labeled as intermediate and expert.
Tray.ai integration:
Tray.ai supports over 600 integrations, including web analytics, marketing, customer support, sales, ecommerce, finance, and accounting tools. Tray.ai also offers integrations with AI tools like Chatbot that come with several unique functions.
Some noteworthy data destinations that Tray.ai supports are Google Sheets, Notion, and Google Slides. It integrates with reporting tools like MS Excel, Looker Studio, or Tableau, and warehouses like BigQuery and Databricks.
Who can use Tray.ai?
Tray.ai has something for both technical and non-technical users. It is scalable and performs most basic data management duties. It is highly suitable for technical business users, especially mid to large-sized teams who want to achieve robust automation and data management within a single tool.
#8 Coupler.io alternative – Databox
Databox is a popular business analytics platform that lets you centralize and visualize KPIs in real-time. You can spot improvement opportunities by setting benchmarks, build personalized dashboards, track goals for specific metrics, and customize reports with automated performance summaries effortlessly.
Databox pricing:
Databox offers tiered pricing plans based on the following:
- Number of users
- Number of data sources
- Number of dashboards
- Integrations
- Historical data and warehouse data storage
This is a freemium tool, with plans starting from $0 to $999/month. You can also buy add-ons for specific purposes, starting from $18/month.
Coupler.io vs Databox
Supreme analytical capabilities: Databox offers a ton of functionality and actionable insights from your data. Be it prescriptive or diagnostic analytics, forecasting, or goal-tracking, you can get it done seamlessly. This tool also offers easy and effective data visualization to further simplify data analytics and interpretation.
Data management and visualization: Databox succeeds as an effective transformation tool. It helps create visual dashboards through ready-made templates. These visualization aids offer better performance insights from your metrics. Additionally, you can get a live preview of custom and calculated metrics to easily add them to your accounts.
Collaboration and optimization: Databox allows you to share your reports with multiple users and stakeholders. These dashboards (also referred to as Databoards) are optimized for all mobile devices, including smartphones and even the Apple Watch!
No-code approach: Both tools offer simple report creation and analytics solutions. However, Coupler.io’s no-code features make it easier to use. It also has a slightly more gradual learning curve compared to Databox.
Databox integrations:
Databox offers 120+ instant data connectors across different categories such as marketing automation, analytics, CRM, email marketing, SEO, PPC, CRM, Subscription, Project Management, Databases, etc. You can also select from a pool of custom API integrations and even build your custom connectors via the SDK and REST API.
Who can use Databox?
Databox prioritizes data visualization, analytics, and interpretation. If these are your business's top priorities, this is the perfect tool. This tool can serve businesses of all sizes.
#9 Coupler.io alternative – Coefficient
Coefficient is a data automation platform that integrates with spreadsheets like Google Sheets and Excel and connects them to your business systems like HubSpot, Pipedrive, etc. It provides all the features and capabilities to simplify data management, transformation, and visualization, improving overall productivity and efficiency.
Coefficient pricing:
For the features that it offers, Coefficient is priced reasonably. Its paid plans start from $59 per month, and go up to $119. They also have customized plans for enterprises. If you want to try the tool before you buy it, you can also opt for a free plan with limited functionality.
Coupler.io vs Coefficient:
While this tool is limited to spreadsheets, it brings a few interesting features to the table, including:
AI capabilities: Coefficient offers a large range of AI-powered tools for various uses. These tools help you “chat” with ChatGPT (CoPilot), build prompts and formulas, pull in data from the web or any of your resources, and more. These AI tools integrate directly with Google Sheets or Excel and offer robust visualization features with a few clicks and prompts.
Two-way data synchronization: Integrating ChatGPT with Google Sheets and Excel makes data transformation more effective. Coefficient’s AI-powered tools help you create reports and inside Google Sheets quickly, filter out unwanted data, adjust formats, and add quick formulas and calculations. Coefficient also offers pre-built reports (templates).
Here are some areas where Coupler.io seems to be a better alternative:
Data transfer: Coefficient lets you transfer data from your data sources to spreadsheets. On the other hand, Coupler.io offers integrations with a wide range of data destinations and warehouses, from various domains, proving to be a far more versatile option.
Coefficient Integration:
Coefficient offers data connectors to over 50 prominent platforms, including major CRM, sales, marketing, web analytics, productivity, and business tools. However, it only loads the data onto two destinations: Google Sheets and Microsoft Excel.
Who can use Coefficient?
If you mainly use spreadsheets for your data management duties, then Coefficient is perfect for you. Its AI-powered tools, preset dashboards, and seamless integration can supercharge your data management and analytical efforts. This tool is built for all businesses of all sizes and budgets.
#10 Coupler.io alternative – Adverity
Adverity is a robust data transformation and extraction tool that eliminates siloed data. It is a unified platform that lets you access, manage, and monitor your data, ensuring all teams in the organization benefit from crucial, real-time data.
With Adverity’s Agentic AI, you can ask questions related to your marketing data and get actionable insights quickly. Additionally, you can tell the AI Copilot how to transform data, and it will give you the right code and detailed instructions at your fingertips.
Adverity pricing:
Adverity’s pricing plans are based on your unique requirements. You’ll be charged based on the number of connectors and destinations. Due to its advanced capabilities, its costs are pretty high. However, if you own an SMB, Coupler.io will be the best option for you. Analyze your needs and budget accordingly before making a decision.
Coupler.io vs Adverity
Advanced data management ability: Adverity’s unique features help with data quality monitoring, automated data refreshes, and usage tracking. This tool can provide a far more powerful data management experience. Some top features include Performance Manager and Usage Monitor.
Data transformation: With Adverity, you can include custom formulas and functions in your data reports, allowing for flexible data transformation. The platform also offers efficient templates that help visualize and interpret your data effectively.
Effective analytics: Adverity has more complex analytics features. The platform enables a robust analytical experience by handling data segmentation, modelling, and predictive analysis. Additionally, it can handle larger data sets to scale your reporting capabilities.
Intuitive reporting ability: According to several G2 reviews, Adverity might be harder to use, with advanced features requiring a dedicated IT specialist or data analyst. On the other hand, Coupler.io offers simpler solutions with a gradual learning curve.
Adverity integration:
Adverity connects to over 600 data sources, including custom and universal options. The diverse set of categories includes affiliate, attribution, marketing automation, PPC, DSP, finance, mobile, social analytics, databases, etc. You can also export data to advanced destinations, warehouses, data lakes, etc, like Amazon S3, Databricks, Adobe Analytics, Firebolt and over 15 platforms.
Who can use Adverity?
Adverity is perfect for marketing teams needing features beyond basic reporting. If your team has access to resources like IT specialists or data analysts, this tool is an effective addition to your arsenal. Adverity is built for teams that handle large amounts of data or require data from sources apart from marketing.
#11 Coupler.io alternative – Funnel.io
Funnel.io is one of the top tools to scale data reporting. You can manage integrations in a single data hub, centralize KPIs in actionable dashboards, and export your data into spreadsheets, BI platforms, data warehouses, file storage or marketing apps.
One standout aspect is its AI-powered model that integrates marketing mix modelling, digital attribution and incremental testing to maximize cross-channel insights. This provides a comprehensive view of your marketing efforts and the actionable next steps to enhance your return on investment.
Funnel.io pricing:
Funnel.io has a unique subscription model priced based on a capacity unit called Flexpoints. Flexpoints measure Funnel.io usage and can be distributed among dashboards, data sources, destinations, and warehouses.
Funnel.io is a freemium product, with subscription models starting at no cost for 400 Flexpoints. To access advanced destinations and transformations, you must upgrade to the higher plans, which requires contacting the sales team.
Coupler.io vs Funnel.io
Ease of use: Funnel.io is fairly easy to use despite its robust features. This tool offers a user-friendly experience, eliminating the need for IT specialists or data analysts. The intuitive dashboards make it easy for marketers to analyze and report data.
Built to purpose: Funnel.io offers robust data management features like data warehousing, combining data sources, visual aids, and templates. These features enable historical data, effective visualization, and easier measurement of your business efforts.
Data transformation: While Funnel.io offers advanced data transformation tools, Coupler.io offers a relatively simple way to transform data directly within the interface through filters, sorting, formula fields, and calculations. This ensures your data is clean and formatted before sending it to the destination.
Affordability: Funnel.io could cost more than Coupler.io for simpler use cases, so make a wise decision before choosing your desired tool.
Funnel.io integration:
Funnel.io can currently integrate over 550+ major data sources, including CRM, ecommerce, email, display and remarketing, affiliate, marketplace, etc. You can also export data to Google Sheets, Looker Studio, Tableau, Google BigQuery, Azure SQL Database, and over 20 destinations. One major drawback is that the connectors are classified based on the paid plans, which might impact budget and scalability.
Who can use Funnel.io?
Funnel.io is suited for marketing analytics, focusing mainly on easy data consolidation, transformation, and user-friendliness.
#12 Coupler.io alternative – Portermetrics
PorterMetrics is a no-code marketing report tool designed to aid in report creation. This tool helps you connect your business apps to data reporting tools like Google Sheets and Looker Studio.
PorterMetrics aims to help businesses analyze and optimize their operations by making report creation easy and simple.
Portermetrics pricing:
With Portermetrics, you can pay only for the connected accounts. You can choose to connect accounts individually, blend them or buy both under the same subscription. Besides, depending on your data volume, business type, and use cases, you can request a custom plan by scheduling a call with their support team.
Coupler.io vs Portermetrics
Simple usage: Porter is one of the easiest tools on the market today. Its report creation is simple, using a drag-and-drop approach. This tool is perfect for those without experience pulling data or creating reports.
Marketing-specific features: PorterMetrics offers connectors and templates more focused on marketing assignments and teams. The website's reviews indicate that marketers appreciate Porter’s pricing plans, too.
Loading flexibility: While PorterMetrics is focused on extracting data to Google Sheets and Looker Studio, Coupler.io enables extraction to many other destinations. With Coupler.io, you can export your data to visualization platforms, BI tools, etc, enabling more functionality and effective interpretation.
Integrations: Compared to Portermetrics (15+ connectors), Coupler.io offers 3x instant data connectors (60+ options). This wide range of flexible connectivity makes Coupler.io a better alternative to Portermetrics.
Portermetrics integrations:
Portermetrics offers 15+ data connectors for paid media, CRM, email, social media, ecommerce, and more. However, you can only export to Google Sheets and Looker Studio. If you need advanced workflows with broader connector types, Coupler.io will be the right fit.
Who can use Portermetrics?
PorterMetrics is for everyone. However, this tool’s simple, no-code approach is ideal for beginners or smaller teams and budgets.
#13 Coupler.io alternative – Improvado
Improvado is a popular AI-powered data management tool with advanced ETL capabilities. From streamlining data collection to visualization from multiple connectors, this platform offers robust functionalities for automating comprehensive insights about your campaign performance instantly.
Improvado pricing:
Improvado offers custom pricing plans based on unique rows, historical data, sync frequency, customization credits, warehouse destinations, and workspaces. You should contact their sales team and request a quote based on your requirements.
Coupler.io vs Improvado
Data transformation models: Improvado offers the Marketing Common Data Model (MCDM), a sophisticated system for automating data transformation. This tool also has a model called DataPrep for manual data transformation. These models promise far more powerful data transformation abilities than others in the market.
AI-powered insights: Improvado has seamlessly integrated AI-powered data analytics, insights, and task automation into its arsenal. These features reduce the load on marketing teams with predictive and pattern analytics, helping marketers focus on decision-making and optimizing campaign data.
Ease of use: Thanks to a simpler UI, visual, drag-and-drop features, and overall user-friendly design, Coupler.io offers data management with a much more gradual learning curve. From online reports, Improvado might be slightly harder to use.
Affordability: While Improvado offers multiple pricing plans based on sizes, it might not be very affordable for smaller teams and businesses. Coupler.io, on the other hand, has better pricing plans for SMBs.
Improvado integration:
Improvado offers 500+ data connectors in different categories. Moreover, you can integrate with 12+ reporting tools like Looker Studio, Power BI, Metabase, etc and data warehouses like SFTP, Oracle, MariaDB, Microsoft Fabric, and other 10+ powerful tools.
Who can use Improvado?
If you require a comprehensive solution that extracts, stores, loads, and transforms data, Improvado fits the bill. This tool is made for companies with data needs beyond marketing platforms.
Comparison of the top 13 Coupler.io alternatives
A summarized version of the top 13 Coupler.io alternatives to help you make the right decision.
| Marketing Reporting Tool | Key USP | Best for |
| Two Minute Reports | Streamlined and automated reporting capabilities with seamless access to 30+ data sources in one place. | SMBs and marketing agencies looking for a cost-effective solution that combines automation with high efficiency. |
| Supermetrics | Sophisticated marketing intelligence platform built for complex needs and high scalability. | Marketing teams that require extensive integrations, data transformation and pipelines for advanced reporting. |
| Fivetran | Specializes in fully managed ETL pipelines with schema updates and data normalization. | Enterprises that need robust data pipelines for large-scale data movement. |
| AgencyAnalytics | Tailored for marketing agencies, offering white-labeled dashboards and intuitive client reporting tools. | Digital marketing agencies that want to streamline, automate, and maximize client reporting and management. |
| Zapier | Best for automating workflows between a wide range of apps with a user-friendly interface. | Teams that are looking to automate repetitive tasks across different applications. |
| Airbyte | Open-source platform with a large number of diverse and custom connectors. | Advanced, high-level data integration solutions designed for data engineers and developers. |
| Tray.ai | Advanced workflow automation with an AI-powered automation builder, supporting complex logic. | Organizations requiring complex, logic-based workflows and integrations. |
| Databox | Centralized, real-time performance tracking across various business functions in a single platform. | Powerful data visualization and performance benchmarking to monitor and improve operations. |
| Coefficient | Integrates directly with Google Sheets and Excel, enabling real-time updates within spreadsheets. | Teams that prefer to work within Google Sheets for data analysis and reporting. |
| Adverity | Robust data integration platform with advanced analytical capabilities. | Enterprises that need advanced analytics and data integration across multiple platforms. |
| Funnel.io | Specializes in automating the collection, transformation, and integration of data in a centralized warehouse. | Marketing teams that require structured data for in-depth analysis and reporting. |
| Portermetrics | No-code automated marketing reporting platform enabling simple and effective client reporting. | Ideal for SMBs looking for a cost-effective and streamlined reporting platform. |
| Improvado | Designed for large enterprises, offering extensive support and custom integrations. | Large organizations demand scalable and customizable data integration solutions. |
How to choose the best marketing analytics tools for your company?
Every organization has different needs and different tools to satisfy them. Here’s our simple guide on funneling your needs and choosing the best data management tool for your company.
Assess your marketing reporting needs
Here’s how you can get it done:
1. Identify your required data connectors
- Understand which data connectors you need and where you need to extract them.
- For example, your organization/team primarily works with social media ads, and you need to track their data on a common Google Sheets spreadsheet.
2. Assess data volume and company size
- Consider the amount of data you need to process and store.
- Some tools have pricing plans based on the size and number of users, so choose wisely.
3. Evaluate the internal resources in your company
- Consider the availability of technical and data-savvy team members.
- For example, if you’re in a startup, you might not have a dedicated business team or a data analyst.
- In such cases, prioritize tools that are simple, user-friendly, low-code or no-code.
Evaluate and research reporting tools
Now that you have the biggest step sorted, you can start researching. Look out for guides and lists (like this one) to understand what’s out there and what might do the job for you.
Here are a few things you must consider before your research:
- Pricing
- Integrations
- Support availability
- Scalability
- Ease of use
- Security compliance
- Customer reviews
Making the decision
It’s an unwritten rule: never choose anything solely based on what’s on paper.
Many tools out in the market today offer freemium versions (free with limited functionality) or free trials. Make sure to use them comprehensively to choose the tool that matches your requirements.
Want to try the top Coupler.io alternative?
Get started with Two Minute Reports for free today! Your hassle-free journey to automated reporting starts now.
