People who have worked with databases before might’ve heard of Airtable. For those who don’t, Airtable is a cloud-based platform to create relational databases. Simply put, it is a platform to maintain databases like employee information, organizational data, etc.
A few years ago, Railsware launched an app to import and maintain Airtable data on Google Sheets. Observing its widespread success, they added more features and built a comprehensive data management tool. Enter Coupler.io in 2019.
Coupler.io is a comprehensive data management package to extract, transform, analyze, and store data. It is a popular tool for marketers, data analysts, and other professionals to manage data, build reports, and automate data extraction. Coupler offers a wide range of features with a no-code approach.
Couple.io pricing
Coupler.io is a freemium software, offering basic data management features at no cost. To access all its sophisticated features, Coupler.io offers multiple pricing plans from $49 to $249. These plans are based on different levels of functionality. Coupler.io also offers customized pricing plans tailored to your enterprise needs.
Coupler.io: Why do people use it?
Here are some reasons why marketers prefer Coupler.io for their data management needs:
i) Data handling and integrations
Coupler.io can handle large amounts of data. It can filter, visualize, and analyze data as per your requirements. Coupler integrates with over 60 digital business tools including digital marketing, email, social media, CRM, and database platforms. It also offers custom data connectors for any digital source. Coupler.io can also load your data onto digital warehouses and external reporting tools.
ii) Data automation
Coupler helps you automate your data management processes. This includes scheduling data queries, updating data reports with real-time data, and more. These features offload data management, allowing you to focus on propelling your company’s business forward. Automation also reduces errors in your reports.
iii) No code and ease of use
Coupler.io is easy to use, even for someone without technical expertise. It offers a simple and easy experience with clear steps. This tool makes setting up data connectors, creating reports, and analytics straightforward. Coupler also offers several directions and resources, making data integration easier. This tool does not require a single line of code to manage data.
Coupler.io integrations
Coupler.io offers quick and easy data connectors to over 60 business tools. This includes CRM, ecommerce, digital marketing, PPC, social media, database, sales, and survey tools. It also connects to destinations like visualization tools, spreadsheets, and data warehouses.
Who can use Coupler.io?
Coupler.io is flexible and powerful, catering to a wide range of users across different domains. This tool has been popular among marketers, project managers, sales executives, and IT specialists.
What is the need for a Coupler.io alternative?
Coupler.io is a great tool. However, it might be priced slightly higher than other alternatives in the industry and might not fit everybody’s requirements. Here are some of the problems users reported through various reviews:
- No granular control over your data
- Security and compliance issues
- Customization limitations
- Low scope of integration
- Low scalability
Top 13 Coupler.io alternatives
To help you choose a Coupler.io alternative, we have curated a list based on the following factors.
- Pricing
- Integration
- Functionality and Features
- Compatibility
Here are our picks for the top 13 Coupler.io alternatives:
- Two Minute Reports
- Supermetrics
- Fivetran
- AgencyAnalytics
- Zapier
- Airbyte
- Tray.io
- Databox
- Coefficient
- Adverity
- Funnel.io
- Coupler
- Improvado
#1 Two Minute Reports (TMR)
As the name suggests, this nifty, AI-powered analytics tool helps users create data reports in under two minutes. With Two Minute Reports, you get simple solutions and features for quick data management. TMR is available to users in three major formats:
- An extension for Google Sheets
- A standalone tool for Looker Studio
- JSON API for other integrations
Apart from quick setup and data extraction, TMR also offers Data Scheduling: a feature that allows you to automate data queries. With Automated Data Scheduling, you can opt to receive fresh, real-time data from your business tools every hour.
To further make data analytics simple and efficient, TMR offers a vast range of templates. TMR’s templates are built to be unique and purposeful. Each template contains sensibly combined metrics and visual aids. With these templates, you can create reports with a few clicks, drags, and drops (and in two minutes too!)
Two Minute Reports pricing
Two Minute Reports’ pricing plans are based on the following:
- Data destinations - Google Sheets, or Looker Studio
- Data sources - Facebook, Google Analytics, etc.
- Number of users
- Storage features
While Coupler is a freemium product, a paid subscription costs $49 to $240 per month. TMR offers a much more affordable proposition with plans starting from $7.48 to $249 per month.
But is it only the price? How else do these two tools compare?
Coupler.io vs Two Minute Reports
With the low cost, a common misconception could be that TMR lacks functionality. Here are some ways this tool showcases its ability:
i) Quickness and efficiency
TMR is simple and easy to set up. Its data queries and connectors are quick and easy to use. With its simple UI and templates, this tool offers a “two-minute” experience for those who want to create data reports. This tool helps you save time and effort while creating reports, customizing data, and visualization.
ii) Shallow learning curve and scalability
Despite being easy to use and affordable, TMR is highly scalable. The reasonably priced subscriptions, instant data connectors, simple UI, and templates make it a great fit for companies of any size and budget. TMR is a fairly simple product that does the job efficiently. This tool promises the elimination of the need for special resources like IT executives, or data analysts for marketing report creation.
iii) Data integrations and reporting
Two Minute Reports offers over 75 instant data connectors to their platform. This includes major marketing, web analytics, and social media platforms. These connectors can be quickly set up to load data onto destinations like Google Sheets or Looker Studio. You can also opt to combine two or more data sources together in your reports. them
TMR strongly focuses on marketing report analytics and tools. It offers all the features to streamline your data management processes, automate ithem, and eliminate hours of manual work.
Two Minute Reports integration
TMR integrates with 75+ social media, web analytics, and marketing platforms. Some of the most prominent connectors include:
- Google Analytics 4
- Google Ads
- Shopify and more.
The engineers of TMR are still working on adding more instant data connectors to the tool.
Who can use Two Minute Reports?
Two Minute Reports is a tool for everybody, from large enterprises to freelancers. However, this suit is perfectly suited for users who want:
- quick data reports
- to ease data report creation
- an affordable data management tool.
#2 Supermetrics
In 2013, Supermetrics was launched as a simple ETL tool for Google Analytics and Adwords. A decade later, Supermetrics is one of the most powerful data management tools on the market, integrating with 150+ data sources and 15+ data destinations. This tool gained its popularity because of its robust features. This tool helps you streamline, automate, and customize your analytics processes, making it highly accessible and efficient. Supermetrics is also known for its scalability. It is effective and supports all types of businesses, big or small.
Supermetrics pricing
Based on data destinations Supermetrics offers multiple pricing plans. A basic plan could cost you $29 monthly. And a top-tier plan could cost as much as $999 per month, or even more. You can also customize your pricing plan with the help of their sales teams. Supermetrics could be more affordable to smaller teams and requirements. But is that the only advantage over Coupler.io?
Coupler.io vs Supermetrics
Let’s go over a few aspects that make Supermetrics a great Coupler alternative.
i) Granular control over data
Along with the 100+ data connectors, Supermetrics also offers granular control over your data. This means that you can control and customize the finest details from all your data queries, giving you more control. This is one of the biggest areas that creates the need for a Coupler.io alternative.
ii) Customized data extraction
Supermetrics is focused completely on extracting data from data sources. Apart from extracting basic data, Supermetrics can customize your queries in case you need specific data.
Here are a few ways Coupler.io is better than Supermetrics:
iii) Ease of use
Coupler.io offers a drag-and-drop experience for creating and maintaining data reports. It has a far more gradual learning curve, making it easy to use for people new to data management. On the other hand, Supermetrics is more suitable for data professionals.
iv) More affordable to smaller teams
Coupler.io offers advanced data transformation features. With these, you can clean and transform your data per your needs before loading it onto a destination. Features like these make data management slick and simple. Although Coupler.io could be expensive in certain cases, its pricing is still far more affordable than Supermetrics. This is especially true if you only require a few basic functionalities.
Supermetrics integrations
Supermetrics offers over 100 data connectors, including major marketing platforms, web analytics, ecommerce, PPC, and more. This tool can also connect to 15 data destinations from external data reporting to visualization tools and data warehouses like PowerBI, Snowflake, Looker Studio, and more.
Who can use Supermetrics?
Supermetrics is suitable for anyone, but its specific features are more suited for complex data needs and granular control.
Given the pricing, features, and functionality, Supermetrics is more suitable for large companies with bigger budgets and larger data volumes.
#3 Fivetran
Fivetran is a cloud-based ETL (Extract, Transform, Load) tool, popular among data analysts and marketers. It excels in helping users integrate data from various sources, build data pipelines, transform data, and automate the entire process. Fivetran offers instant data connectors for your business tools and is suitable for larger companies with significant data requirements.
Fivetran focuses on removing the need for an IT Resource for data management.
Fivetran pricing
Fivetran’s pricing plans are customized for every user and are not publicly available. They charge based on the number of rows of data processed by data connectors, referred to as Monthly Annual Rows (MAR). While there is a free tier for initial use, users pay for MARs that exceed this free allocation.
From a chart available in their pricing plans, we can observe that users typically pay from $24 to over $50,000 per month, based on their usage.
Coupler.io vs Fivetran
Here are a few reasons why you should try Fivetran for your data management needs.
i) Data warehousing
Fivetran includes in-built data warehousing features. With Fivetran, you can extract data, store it in its in-built warehouse, and then transform it. This warehousing capability allows you to keep historical data safe for future references and insights.
ii) Data pipeline automation
With Fivetran, you can automate your entire data management pipeline. This includes extraction, loading, and transformation tasks. By adding Fivetran to your arsenal, your company’s resources can focus on analytics and business instead of data management.
iii) Data connectors
Fivetran connects to over 500 data sources, from marketing, finance, ecommerce, and more. This makes it one of the most comprehensive and powerful tools on the market today. Fivetran also offers Schema Evolution. In simpler terms, this tool adapts to modifications and new data fields added to your data sources.
Here are a few areas where Coupler.io is simply better:
iv) Ease of use
While Fivetran is a relatively simple tool to use, Coupler.io offers a much easier experience. Coupler.io helps you create and manage data reports with a simple drag-and-drop functionality, making it easier to use and set up as per your requirements.
v) Data destinations
Fivetran connects to over 11 data destinations but it doesn’t directly load data onto destinations like PowerBI, Looker Studio, or Google Sheets.
vi) Glitches and support
There have been several reports by users about glitches and thin customer support. Some users even had to resync their data a couple of times due to issues with the connectors.
Fivetran integration
Currently, Fivetran supports over 500 connectors, ranging from web analytics, marketing, social media, finance, and ecommerce tools. They also connect to 11 destinations like Azure, MySQL, AWS Data Lake, and more. Google Sheets or Looker Studio aren’t listed on their website.
Who can use Fivetran?
Fivetran is ideal for data engineers, analysts, and BI professionals. It is an amazing tool for professionals and companies managing data warehouses or requiring large-scale data movement.
#4 AgencyAnalytics
Initially, AgencyAnalytics was an SEO and keyword tracking tool called MySEOTool until it was rebranded in 2015. Today, AgencyAnalytics is a comprehensive data management platform that helps reduce the time taken to create data reports.
AgencyAnalytics gained popularity for its easy-to-use experience. Its wide range of data connectors and top-notch templates make report creation effective and quick.
AgencyAnalytics pricing
AgencyAnalytics is priced based on the functionality and the number of users. The pricing plans are designed to accommodate everyone from freelancers to large-scale businesses. An AgencyAnalytics subscription ranges from $65 to $150 per month, with customized pricing plans available for enterprises.
Coupler.io vs AgencyAnalytics
Despite its higher cost, AgencyAnalytics has a few areas where it excels as a great alternative to Coupler.io.
i) Comprehensive data management
AgencyAnalytics offers services beyond PPC campaign data management. It has a proven track record of helping users track SEO and social marketing efforts. Various reviews from the market cite that this tool is a comprehensive data management solution.
ii) Report-building capabilities
AgencyAnalytics helps you create customized data reports. With features like white labeling and templates, you can now modify your reports with your (or client’s) branding. The drag-and-drop features and a vast library of preset templates simplify report creation.
iii) Ease of use
AgencyAnalytics offers a gradual learning curve to new users. Its overall drag-and-drop experience promises an easy and quick experience across all use cases.
Here are a few areas where Coupler.io might be a better alternative:
iv) Less emphasis on transformation and cleaning
Coupler.io can transform and clean data, making it easy to analyze. This tool also offers custom project services additionally. These offerings, along with its range of data connectors, make Coupler.io a more attractive solution compared to AgencyAnalytics.
AgencyAnalytics integrations
AgencyAnalytics can integrate with over 85 data sources, including web analytics, social media, SEO, and PPC advertising platforms (self and client). This tool also offers call-tracking features for large sales teams.
Who can use AgencyAnalytics?
AgencyAnalytics is a comprehensive data management tool that fits the needs of businesses of all sizes. It is easy to use, cost-effective, and compatible with individuals and teams of all sizes. It eliminates the need for prior experience or specialized experts to create and analyze data reports. It is a great tool if SEO is also your priority.
#5 Zapier
Zapier is a unique tool compared to others in the ETL market. It focuses on automating the movement of data between different tools. This tool is built to eliminate the manual tasks of copy-pasting, saving time and effort, and reducing human errors while working with data.
This tool has basic data transformation features and offers a unified view of all data from your business suite. Zapier also includes other features like sales management, lead management, customer support, and more.
Zapier offers a unique service, where users build “Zaps.” A Zap is a line of automation that connects two or more online tools together. Each Zap contains an action and something that triggers that action.
Zapier pricing
Zapier is a freemium tool. For basic usage, a free plan could suffice. However, to use the tool to its full potential, a paid plan is necessary. Their smallest pricing plan starts at around $19.99 per month and goes up to $69 per month. Enterprises can also customize their pricing plans as per their needs.
Zapier vs Coupler.io
i) Real-time automation
With Zapier, users can set up automated data extraction pipelines. In these pipelines, you can set a particular moment to trigger an action where data is sent to your destination automatically. These automations are seamless and easy to set up, ensuring real-time data in your reports automatically.
ii) Integrations and report creation
Zapier integrates with over 3000 web applications, including your marketing, sales, web analytics, and business tools. With such a vast range of integrations and a gradual learning curve, Zapier simplifies report creation.
Here are some places where Coupler.io is still better:
iii) Focus on report creation and ETL
Coupler.io is more focused on data management and ETL duties. Its features are tailored to users needing quick data report creation, automated data queries, or easy data analytics. Zapier is a great alternative, but it is built for a much more generic purpose.
iv) Data transformation and cleaning
Zapier’s data management features are limited to extraction and loading. Despite having tools like the Zapier Formatter, its transformation features are limited to text and other format changes. So, it might not serve the purpose if you’re looking to ease analytics and data management. Coupler.io has a proven track record of providing effective data transformation and cleaning features to its users. It also comes with preset templates and a drag-and-drop report creation experience.
Zapier integrations
Zapier supports over 3000 web applications, including email marketing, PPC marketing, CRM, sales, and other web tools that your business might need. Zapier also loads your data onto Excel, Google Sheets, MySQL, Google BigQuery, and more.
Who can use Zapier?
If your company is looking for basic data management and ETL solutions, Zapier could be the perfect tool. It could also be used for other automation purposes, serving the entire business ecosystem. This tool is great for small budgets and growing companies that rely on automation. Zapier could eliminate the need for IT specialists and save time on repetitive manual tasks.
#6 Airbyte
Airbyte is a popular data integration tool that supports both ELT (Extract, Load, and Transform) and ETL (Extract, Transform, and Load) functions. According to the makers, it is a tool that helps you move data from source to destination. Airbyte is an open-source tool, meaning it can be used for free and integrated into your company’s business ecosystem if required.
Airbyte Pricing
Airbyte’s free plan offers access to all of its data sources, UI features, and more. However, they also offer other pricing plans with:
- Added tech support
- Enterprise solutions
- Multiple users
- Collaboration and role-based granularity
- OAuth, and much more.
As per their cost estimator, pricing plans start from $25 monthly.
Coupler.io vs Airbyte
Here are a few unique features that make Airbyte a great alternative to Coupler.io:
i) Integrations and custom connectors
Airbyte offers over 300 instant data connectors from marketing, sales, web, finance, and operations analytics tools. You can also build your own connector with their No-Code Connector Builder, allowing you to build your own connector within 10 minutes.
ii) Open-sourced
Airbyte is not a freemium tool; it is open-sourced. The difference lies in the amount of functionality offered. With a free pricing plan, Airbyte offers all of its features, including its dashboards, UI, all connectors, and the No-Code Connector Builder. The paid pricing plans further enhance the experience with customer support, multiple-user access, and OAuth.
iii) Self-hosted and cloud-hosted
Airbyte can be used as both a self-hosted platform and as a cloud-hosted addition to your company’s business ecosystem. This level of flexibility makes Airbyte highly scalable.
Airbyte seems like the perfect tool to add to your arsenal. However, there is one point that might make you want to reconsider Coupler.io:
iv) Focus on “Moving Data”
Airbyte is a great tool for most extraction and loading activities. Its features and tools, along with the vast range of data connectors, make it an excellent option to move data. However, if you’re looking for easy data transformation, Airbyte might not fit the bill.
Airbyte offers advanced data transformation features, but the experience is code-heavy. Coupler.io, on the other hand, offers simple drag-and-drop tools to transform data as per requirements.
v) Ease of use
While Airbyte offers robust ETL and ELT pipelines, its features could require technical proficiency. On the other hand, Coupler.io’s features offer a gradual learning curve to users of all experiences.
Airbyte integration
Airbyte offers over 300 instant data connectors including the top marketing analytics, sales, finance and ops, web analytics, and product/engineering analytics tools. It also connects to data warehouses and lakes such as Azure Blob Storage, BigQuery, Redshift, and more.
Who can use Airbyte?
Since Airbyte is open-sourced, and can also be cloud-hosted, it promises high scalability. It can cater to a wide range of users with different levels of experience. However, to make the best use of this tool, you might need some coding experience.
#7 Tray.io
Tray.io is in a category of its own— it is an Integration Platform as a Service (IPaaS), that connects applications together through automated workflows. In many ways, it is quite similar to Zapier.
While its larger use case is workflow automation (like Zapier), Tray.io can also be used to automate data extraction from source to destination. It also offers basic data transformation features (unlike Zapier) to help filter, format, and route your data based on specific conditions.
Tray.io pricing
Tray.io offers base plans with different features and limitations. You’ll be billed based on the base plan, plus your usage and any other add-ons that they offer. Every user is billed according to what they opt for, so the pricing plans aren’t openly available.
Coupler.io vs Tray.io
Despite the differences in functionalities, Tray.io could be a great Coupler.io alternative. Here are a few reasons why:
i) Connectors and automation
Tray.io supports connections to over 700 online applications today, and the connections are seamless.
Tray.io offers data connectors to integrate with business, sales, customer support, web analytics, email, chat, and marketing platforms. Since this is a tool for automation, you also get functions like checking for data from a Google Sheets report, automated data updates via email/chat, and many more.
ii) Unique templates
Tray.io offers templates that simplify report creation from various sources. But that’s not all— there are unique templates that help you simplify tasks such as exporting data from a destination to a business tool, checking for new data updates, or exporting sales data from one platform to another.
These templates strengthen Tray.io’s proposition as an IPaaS. These features are indeed interesting and unique. However, it’s important to keep your data management goals in mind. Here are a few ways Coupler.io is a better data management tool for you:
iii) Focus on data management
Similar to Zapier, Tray.io isn’t a dedicated data management tool. On the other hand, Coupler.io is dedicated to simplifying data management for its users. While Tray.io could excel in data automation, Coupler.io emerges as the victor when it comes to data transformation duties, like transformation, analytics, and loading.
iv) Ease-of-use
While both tools offer visual, drag-and-drop features, Tray.io might require slightly more technical expertise compared to Coupler.io. This includes even the templates— some templates are labeled as intermediate and expert.
Tray.io integration
Tray.io supports over 700 integrations, including web analytics, marketing, customer support, sales, ecommerce, finance, and accounting tools. Tray.io also offers integrations with AI tools like Chatbot that come with several unique functions.
Some noteworthy data destinations that Tray.io supports are Google Sheets, Notion, and Google Slides. It integrates with reporting tools like MS Excel, Looker Studio, or Tableau, and warehouses like BigQuery and Databricks.
Who can use Tray.io?
Tray.io has something for both technical and non-technical users. It is scalable and performs most basic data management duties seamlessly. It is best used by smaller business owners who want to achieve automation and data management with a single tool.
#8 Databox
Databox is a popular business analytics platform that helps businesses make data-driven decisions. It offers features that help track your business performance from various facets.
This tool brings all your KPIs into a unified platform. It also enables businesses to benchmark performances against potential competitors in their industry. Databox also allows businesses to transform their metrics and KPIs into actionable insights.
Databox pricing
Databox offers tiered pricing plans based on the following
- Number of users
- Frequency of data updates
- Number of databoards (dashboards)
- Historical data
- Customized data
This is a freemium tool, with plans starting from $0 and going up to $799 per month. You can also buy add-ons for specific purposes, starting from $100.
How is Databox a good alternative to Coupler.io? Let’s find out.
Coupler.io vs Databox
i) Supreme analytical ability
Apart from unifying all your metrics and KPIs, Databox offers a ton of functionality and actionable insights from your data. Be it prescriptive or diagnostic analytics, forecasting, or goal-tracking, Databox gets it done seamlessly.
This tool also offers easy and effective data visualization to simplify data analytics and interpretation further.
ii) Data management and visualization
Databox connects to various prominent data sources including cloud services, spreadsheets, marketing management platforms, web analytics platforms, and more. You can also configure customized integrations if you don’t find an instant connector to a platform or tool.
Databox succeeds as an effective transformation tool. It helps create visual dashboards through templates and features. These visualization aids offer better insights from your metrics. The tool also offers a large library of intuitive templates to simplify the process further.
iii) Collaboration and optimization
Databox allows you to share your reports with multiple other users and stakeholders. These dashboards are optimized for all mobile devices, including smartphones and even the Apple watch!
These collaboration features are unique to Databox.
Here’s one major reason why Coupler.io could still be a better fit for you:
iv) No-code approach
Both tools offer simple report-creation and analytics solutions. However, Coupler.io’s no-code features make it stand out as an easier tool to use.
Coupler.io also has a slightly more gradual learning curve compared to Databox.
Databox integrations
Databox offers over 120 instant data connectors including:
- Marketing platforms
- Email marketing platforms
- Automation platforms
- CRM platforms
- Sales analytics tools
- Paid advertising platforms
- Social media
- Video marketing tools
- Project management tools
- Subscription and payment platforms
- Accounting platforms
- Ticketing tools and more.
You can also build your very own custom connectors through REST API and SDKs.
Who can use Databox?
Databox prioritizes data visualization, analytics, and interpretation. If these are the bigger priority for your business, then this is the perfect tool for you. This tool can serve all businesses of all sizes.
#9 Coefficient
Coefficient is a software tool that handles data management duties with spreadsheets. Simply put, it’s an ETL tool that loads data onto specific platforms like Google Sheets and Microsoft Excel.
This tool focuses on removing manual data entry. All the features that Coefficient offers enable users to simplify data management, transformation, and visualization through integrations and spreadsheets.
Coefficient pricing
For the features that it offers, Coefficient is priced reasonably. Its paid plans start from $49 per month, and go up to $99. They also have customized plans for enterprises. If you want to try the tool before you buy it, you can also opt for a free plan with limited functionality.
Coupler.io vs Coefficient
While this tool is limited to spreadsheets, it brings a few interesting features to the table, including:
i) AI tools
Coefficient offers a large range of AI-powered tools for various uses. These tools help you “chat” with ChatGPT (CoPilot), build prompts and formulas, pull in data from the web or any of your resources, and more. These AI tools integrate directly with Google Sheets or Excel and offer robust visualization features with a few clicks and prompts.
These features are unique to Coefficient and aren’t found anywhere in the industry by far.
ii) Two-way data synchronization
Unlike many ETL tools on the market, Coefficient offers two-way data sync. This means you can also push data from your spreadsheet to any other data source, eliminating the need for manual entry, reducing errors, and saving time.
iii) Data transformation abilities
Integrating transformation and ChatGPT with Google Sheets and Excel makes data transformation far more effective. Coefficient’s AI-powered tools help you create reports and visualizations inside Google Sheets quickly. These tools also help filter out unwanted data, adjust formats, and add quick formulas and calculations. Coefficient also offers pre-built reports (templates).
Here are some areas where Coupler.io seems to be a better option.
iv) Data transfer limitations
Coefficient only lets you transfer data from your data sources to spreadsheets. On the other hand, Coupler.io offers integrations with a wide range of data destinations, visualization tools, and warehouses, supporting 500 data sources from various domains–proving to be a far more versatile option.
Coefficient integration
Coefficient offers instant data connectors to over 50 prominent platforms, including major CRM, sales, marketing, web analytics, productivity, and business tools.
Coefficient only loads the data onto two destinations: Google Sheets and Microsoft Excel.
Who can use Coefficient?
If you mainly use spreadsheets for your data management duties, then Coefficient is perfect for you. Its AI-powered tools, preset dashboards, and seamless integration can supercharge your data management and analytical efforts. This tool is built for all businesses of all sizes and budgets.
#10 Adverity
Ever since its inception in 2014, Adverity has been a tool to eliminate siloed data*. It provides teams with a unified platform to access, monitor, and manage their data, ensuring all teams in an organization get access to crucial, real-time data.
Adverity is an AI-integrated data platform targeting marketers. It connects to over 600 data sources and over 10 data destinations.
Adverity pricing
Adverity does not have preset pricing plans. However, several sources tell us that subscription costs could start at $200 per month. They are known to charge users against the number of data connectors and data destinations.
Coupler.io vs Adverity
Here are reasons why several report Adverity as a great alternative to Coupler.io:
i) Advanced data management ability
Adverity’s unique features help with data quality monitoring, automated data refreshes, and usage tracking. This tool can provide a far more powerful data management experience. Some top features include Performance Manager and Usage Monitor.
ii) Data transformation and visualization
With Adverity, you can include custom formulas and functions in your data reports, allowing for flexible data transformation. The platform also offers efficient templates that help visualize and interpret your data effectively.
iii) Quicker analytics
Adverity has more complex analytics features. Users can handle data segmentation, modeling, and predictive analysis through the platform, offering a robust analytical experience. Adverity can also handle larger data sets and is considerably more scalable.
iv) More integrations
With Adverity, you gain access to over 600 data sources, covering almost every digital platform that a business might use, including marketing, web analytics, social media, and CRM platforms.
Here are a few areas where Coupler.io outshines Adverity:
v) Needs expertise
According to several user reviews, Adverity might be harder to use, with advanced features requiring a dedicated IT specialist or data analyst. On the other hand, Coupler offers simpler solutions with a gradual learning curve.
vi) Cost
Adverity comes with a higher starting cost compared to Coupler.io. The latter offers almost the same number of integrations at a lower cost.
Adverity integration
Adverity connects to over 600 data sources, including:
- Marketing channels: Google Ads, Facebook Ads
- Web analytics: Google Analytics 4, Adobe Analytics
- Social media platforms: Instagram, Facebook, Twitter
- CRM systems: Salesforce, Hubspot
- Ecommerce platforms: Shopify, WooCommerce
You can also opt for custom data sources using APIs, webhooks, or SFTP.
Who can use Adverity?
Adverity is perfect for marketing teams needing features beyond basic reporting. If your team has access to resources like IT specialists or data analysts, this tool is an effective addition to your arsenal. Adverity is built for teams that handle large numbers of data or require data from sources apart from marketing.
#11 Funnel.io
Funnel.io is one of the top tools to manage marketing and sales data. Similar to Power My Analytics, Funnel offers data warehousing features and historical data.
Funnel.io is a website-based Software as a Service (SaaS) that can connect to over 500 data sources. It also offers a unified platform to track, manage, and optimize your data.
Funnel.io pricing
Funnel.io has a unique subscription model priced based on a capacity unit called Flexpoints, which measures the usage of Funnel.io and can be distributed among dashboards, data sources, destinations, and warehouses.
Funnel is a freemium product, with subscription models starting at no cost for 350 Flexpoints. However, with a free subscription, your data is limited to Funnel’s dashboards. To extract data to data destinations like Google Sheets, you must avail a paid plan. Paid plans start from $120 to $1100 monthly for 1000 Flexpoints. Funnel also has customized subscription plans for enterprises, which require contacting their sales team.
Here are a few factors that justify the high pricing plans to use this tool:
Coupler.io vs Funnel.io
Let’s find out how the price is justified by the tool’s features:
i) Ease of use
Despite its robust features, Funnel.io is fairly easy to use. This tool offers a user-friendly experience, eliminating the need for IT specialists or data analysts. The intuitive dashboards make it easy for marketers to analyze and report data.
ii) Built to purpose
Funnel.io offers robust data management features like data warehousing, and combining data sources, visual aids, and templates. These features enable historical data, effective visualization, and easier measurement of your business efforts.
Here are a few reasons why you might still want to consider Coupler.io:
iii) Harder to learn
Based on online reviews, Funnel.io could be slightly difficult to figure out. On the other hand, Coupler.io is a fairly easy tool to learn and use. If you don’t have much experience with data management tools, Coupler.io is a better option.
iv) Limited data transformation
While Funnel.io offers data transformation features, they aren’t as robust as Coupler.io. The latter has a proven track record for handling complex data cleaning and manipulation assignments. Several reviews support this claim: Funnel.io isn’t great at data transformation compared to Coupler.io.
v) Higher cost
For simpler use cases, Funnel.io could cost more than Coupler.io, even though both tools provide similar functionalities and integrations.
Funnel.io integration
Funnel.io can currently integrate over 500 major data sources. This includes web analytics, social media, and ecommerce data sources. However, it is limited to only two data destinations: Google Sheets and Looker Studio. This is because Funnel.io focuses more on consolidating and organizing data into dashboards and data storage.
Who can use Funnel.io?
Funnel.io is suited for marketing analytics, focusing on mainly easy data consolidation, transformation, and user-friendliness.
#12 PorterMetrics
PorterMetrics is a no-code marketing report tool designed to aid in report creation. This tool helps you connect your business apps to data reporting tools like Google Sheets, Looker Studio, or PowerBI.
PorterMetrics aims to help businesses analyze and optimize their operations by making report creation easy and simple.
PorterMetrics pricing
PorterMetrics offers preset plans ranging from $12 to $150 per month. These pricing plans are segmented according to different use cases and the number of data sources integrated.
Let’s further explore how this compares to Coupler.io.
Coupler.io vs PorterMetrics
i) Simple usage
Porter is one of the easiest tools to use in the market today. It has a simple, drag-and-drop approach to report creation. This tool is perfect for those without experience in pulling data or report creation.
ii) Data destinations
A unique feature of this tool is its ability to export to Google Slides or even Canva. With PorterMetrics, you don’t just create reports— you can also work on presentations with data that updates automatically.
iii) Marketing-specific features
PorterMetrics offers connectors and templates that are more focused on marketing assignments and teams. Reviews on the internet cite that marketers appreciate Porter’s pricing plans too.
Here are a few areas where Coupler.io holds its ground as the better tool.
iv) Loading flexibility
While PorterMetrics is focused on extracting data to warehouses, Coupler.io enables extraction to many other destinations. With Coupler, you can take your data to data visualization platforms, BI tools, and more, enabling more functionality and effective interpretation.
v) More integrations
Coupler.io offers over 500 data connectors, including almost all prominent web tools that your business could use. Coupler.io also offers custom connectors for data sources that aren’t on its list. This makes Coupler.io a powerful tool compared to Coupler.
PorterMetrics integrations
The total number of connectors isn’t openly available. However, PorterMetrics connects to major social media, web analytics, marketing, and ecommerce platforms. This list is vast and continuously growing.
Who can use PorterMetrics?
PorterMetrics is for everyone. However, this tool’s simple, no-code approach makes it ideal for beginners or smaller teams and budgets.
#13 Improvado
Improvado has been a popular data management tool among marketers. It offers a marketer-focused range of tools and features to streamline and automate data management. Developers have also successfully integrated AI to offer powerful analytics and insights.
Improvado pricing
Improvado is priced based on data volume, historical data synchronization, and data sync frequency. This platform does not offer preset pricing plans. Every plan is tailored and quoted to the client to offer a customized experience.
Coupler.io vs Improvado
Let’s see how Improvado compares to Coupler.io as an alternative:
i) Data transformation models
Improvado offers the Marketing Common Data Model (MCDM), a sophisticated system to automate data transformation. This tool has another model called DataPrep for manual data transformation. These models promise far more powerful data transformation abilities compared to others in the market.
ii) AI-powered insights
Improvado has seamlessly integrated AI-powered data analytics, insights, and task automation into its arsenal. These features reduce the load on marketing teams with predictive and pattern analytics, helping marketers focus on decision-making and optimizing campaign data.
iii) Data visualization
Improvado offers multiple tools, templates, and visual aids to present data on their platform. It also connects to external visual tools like Looker Studio for more effective representation.
Here are some important factors that might influence your decision.
iv) Ease of use
Thanks to a simpler UI, visual, drag-and-drop features, and overall user-friendly design, Coupler.io offers data management with a much more gradual learning curve. From online reports, Improvado might be slightly harder to use.
v) More integrations
Coupler.io offers over 500 data connectors, including almost all prominent web tools that your business could use. Coupler.io also offers custom connectors for data sources that aren’t on its list. This makes Coupler.io a really powerful tool compared to Improvado.
vi) More integrations
While Improvado offers multiple pricing plans based on sizes, it might not be very affordable for smaller teams and businesses. Coupler.io, on the other hand, has better pricing plans for SMBs.
Improvado integration
Currently, Improvado supports over 300 data connectors. With this tool, you can work with data from web analytics, social media, ecommerce, and CRM platforms. Improvado also seamlessly connects to 13 reporting tools like MS Excel, Looker Studio, or Tableau, and 13 warehouses like BigQuery and Databricks.
Who can use Improvado?
If you require a comprehensive solution that extracts, stores, loads, and transforms data, Improvado fits the bill. This tool is made for companies with data needs beyond marketing platforms.
How to choose the best analytics tools for your company?
Every organization has different needs and different tools to satisfy them. Here’s our simple guide on how you can funnel your needs and choose the best data management tool for your company.
Assess your needs
Understand which data connectors you need and where you need to extract them.
For example, your organization/team primarily works with social media ads, and you need to track their data on a common Google Sheets spreadsheet.
You also need to assess the volumes of data needed and the size of your company. Some tools have pricing plans based on these differences, and certain tools cost less but can still do the job for you.
Assess the human resources available in your organization.
For example, if you’re in a startup, you might not have a dedicated business team or a data analyst. This means you must go with tools that are simpler and easier to use.
Evaluation and research
Now that you have the biggest step sorted, you can start researching. Look out for guides and lists (like this one) to understand what’s out there and what might do the job for you.
Here are a few things to consider during your research:
Pricing
Integrations
Support availability
Scalability
Ease of Use
Compliance and security
Positive/Negative reviews
Making the decision
It’s an unwritten rule: never choose anything solely based on what’s on paper.
Many tools out in the market today offer freemium versions (free with limited functionality) or free trials. Make sure to use them comprehensively to choose the tool that matches your requirements.
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