PorterMetrics has been in the limelight ever since 2018. This software tool has been popular for its “no-code” report creation solutions. Since its inception, it has been focusing on ease of use and efficiency, garnering a lot of acceptance and popularity among small and medium-sized businesses. Over the years, it has evolved into a scalable tool that caters to larger companies and needs.
Ease of Use, efficiency, and scalability: it’s the trifecta of perfect marketing tools.
PorterMetrics pricing
PorterMetrics offers multiple tiered pricing plans, starting from $12 to $150 per month. These plans are segregated based on the number of data sources, customer support, and extra services.
What extra service?
With a higher-tier subscription, you get access to a Looker Studio Specialist who can make custom data reports for your business needs. These pricing plans are segregated according to different use cases and the number of data sources integrated. The bigger subscriptions also offer premium templates for your reports which are reportedly worth over $400.
PorterMetrics: Why do people use it?
Here are some reasons why marketers prefer PorterMetrics compared to the rest:
i) Easy report automation
PorterMetrics strongly focuses on helping you automate report creation. You can access refreshed data anytime once you connect your sources to this platform. Automation saves a lot of time and effort and lets you focus on other tasks.
ii) Bespoke templates and extra services
Apart from data management and report creation tools, PorterMetrics also offers unique extra services. For example, with a high-tier subscription model, you get a Looker Studio expert for custom data reports. The tool also offers various bespoke report templates, created and curated by other data and marketing experts.
iii) No-code approach
As mentioned before, this is a “no-code” tool. In simpler words, it does not require technical expertise to extract and manage data.
iv) Data integration
PorterMetrics is popular for integrating visualization tools like Google Sheets or Looker Studio. Directly loading data onto these tools lets you create visually sound reports without much effort.
PorterMetrics integrations
PorterMetrics offers data connectors to integrate with over 16 major business tools. This includes paid media, social media, CRM, and email marketing tools.
Who can use PorterMetrics?
PorterMetrics is a far simpler tool than others in the market. It offers no-code tools and features at a low cost. These aspects make PorterMetrics very suitable for small and mid-sized businesses.
What is the need for a PorterMetrics alternative?
PorterMetrics is affordable and simple. With a few limitations, it can also be scalable. However, other tools in the market can fill the gaps that PorterMetrics leaves. Some of them include:
- A low number of integrations
- No granular control over your data
- Limitation with customization
While PorterMetrics offers features for businesses of all sizes, it is more suited for smaller needs.
Top 11 PorterMetrics Alternatives
We’ve curated our selection based on the following aspects:
- Pricing
- Integration
- Functionality and Features
- Compatibility
Here are our picks for the top 11 PorterMetrics alternatives:
- Two Minute Reports
- Supermetrics
- AgencyAnalytics
- BetterMetrics
- Adverity
- Dataslayer.io
- Improvado
- Klipfolio
- Power My Analytics
- Funnel.io
- Swydo
#1 Two Minute Reports
Two Minute Reports (TMR) is a nifty, AI-powered analytics tool from GoX.ai. As the name suggests, this tool helps users create data reports in under Two minutes.
This tool offers simple solutions for quick and easy data management. It can be accessed as:
- an extension for Google Sheets
- a standalone tool for Looker Studio
- JSON API for other integrations
Two Minute Reports also offers automation features like data scheduling. With this feature, you can automate and receive data queries via email, providing refreshed, real-time data every hour.
TMR’s templates are a culmination of efforts to make data analytics simple and efficient. Each template is unique and purposeful with sensibly combined metrics and visual aids. With TMR’s Templates, you can create reports with a few clicks, drags, and drops (and in two minutes too!)
Two Minute Reports pricing
Two Minute Reports offers different subscriptions based on:
- Data destinations: Google Sheets, or Looker Studio
- Data sources: Facebook, Google Analytics, etc.
- Number of users
- Storage features
A PorterMetrics subscription starts from $12 to $150 per month. They also have customized pricing plans for enterprises.
Two Minute Report subscriptions cost between $7.47 to $275 per month, making it the much more affordable alternative.
But is it only the price? How else do these two tools compare?
PorterMetrics vs Two Minute Reports
Two Minute Reports does not compromise functionality for a low cost. Here are some reasons why Two Minute Reports is a great alternative to Porter:
i) Quick and efficient
TMR is focused on efficiency and ease of use. With this tool, you can create data reports in under two minutes, without losing functionality and control. The tool also comes with functional templates that save a lot of time. TMR helps save the time and effort spent creating reports, customizing data, and visualizing them.
ii) Shallow learning curve
Two Minute Reports works for users with all types of experiences. This tool features a simple UI and easy-to-use templates that have helped users ease report creation.
Two Minute Reports is a largely drag-and-drop product, eliminating the requirement for specialized resources for report creation.
iii) Combining data sources
Two Minute Reports allows users to combine data sources while creating reports. With all data unified into a single platform, you can track and compare your business’s performance more efficiently. This eliminates hours of manual work and helps marketers quickly analyze data from relevant platforms.
Two Minute Reports integration
TMR integrates with 75+ social media, web analytics, and marketing platforms. Some of the most prominent connectors include:
- Google Analytics 4
- Google Ads
- Shopify and more!
The engineers and analysts at TMR are still working on adding more data sources to the tool.
Who can use Two Minute Reports?
Two Minute Reports is a tool for everybody, from large enterprises to freelancers. However, this suite is perfectly suited for users who want:
- quick data reports
- to ease data report creation
- an affordable data management tool
#2 Supermetrics
Supermetrics is a web-based ETL tool founded in 2013 for just Google Analytics and Adwords. Today, this tool can draw data from 150+ data sources to over 15 data destinations.
Supermetrics has remained a favorite among marketers and analysts for its features. This tool helps streamline their analytics processes with automation, customization, and accessibility. Supermetrics is also highly scalable. It supported all sizes of business, big or small.
Supermetrics pricing
Based on data destinations, Supermetrics offers multiple pricing plans. A basic plan could cost you $29 monthly. A top-tier plan could cost as much as $899 per month, or even more. You can also customize your pricing plan with the help of their sales teams.
PorterMetrics vs Supermetrics
i) Integrations and data connectors
Supermetrics offers over 100 data connectors, from web analytics to ecommerce platforms. They also connect to external data reporting and visualization tools like PowerBI, Tableau, and Looker Studio. This makes Supermetrics more powerful than the rest.
ii) Customized data extraction
Supermetrics is focused completely on extracting data from data sources. Besides extracting basic data, Supermetrics can customize your queries in case you need specific data.
Here are a few ways PorterMetrics is better than Supermetrics!
iii) Ease of use
Supermetrics has a steeper learning curve. On the other hand, PorterMetrics offers a simple UI with a drag-and-drop experience. This tool can be easy to use even for someone new to data management.
iv) More affordable to smaller teams
With PorterMetrics, you pay only for the data connectors you use. This feature is useful for smaller teams with smaller budgets.
Supermetrics integrations
Supermetrics offers 100+ data connectors, from web analytics to ecommerce platforms. This tool can also connect to external data reporting and visualization tools like PowerBI, Tableau, and Looker Studio. Supermetrics is a powerful tool to add to your data management arsenal.
Who can use Supermetrics?
For companies and organizations that focus on simple data loading and have a slightly higher budget. This tool is ideal for complex data management with granular control.
#3 AgencyAnalytics
AgencyAnalytics was founded in 2010, initially to ease SEO and keyword tracking. It was called MySEOTool, until they rebranded in 2015. Today, AgencyAnalytics is a comprehensive data management platform focused on reducing the time taken to create data reports. AgencyAnalytics gained popularity for its easy-to-use experience. Their wide range of data connectors and top-notch templates make report creation effective and quick.
AgencyAnalytics Pricing
AgencyAnalytics is priced based on the functionality and the number of users. The pricing plans are designed to accommodate everybody; right from freelancers to large-scale businesses. They also have customized pricing plans for enterprises.
PorterMetrics vs AgencyAnalytics
i) Comprehensive data management
AgencyAnalytics offers services beyond PPC campaign data management. It is also a great tool for tracking your SEO and social media marketing efforts. These solutions make it one of the more comprehensive offerings in the market.
ii) Report-building capabilities
With drag-and-drop features, white labeling, and a vast library of present templates, AgencyAnalytics makes report creation easy. AgencyAnalytics boasts of supreme report-building capabilities. With this tool, you get to create quick reports that actually do the job.
iii) Ease of use
AgencyAnalytics offers a gradual learning curve to new users. Its overall drag-and-drop experience promises an easy and quick experience across all use cases.
Here are a few areas where PorterMetrics could still be a better alternative.
iv) Unique Features
PorterMetrics offers unique features, like exporting to Canva and Google Slides. This feature updates tables and metrics in your presentations regularly with new data. This saves a lot of time while creating internal presentations.
v) Pricing
You might only need some data connectors from AgencyAnalytics if you’re running a small business. If you’re looking for a tool to manage marketing data, PorterMetrics could be the perfect addition to your arsenal.
AgencyAnalytics integrations
AgencyAnalytics can integrate with 85+ data sources, ranging from web analytics, social media, SEO, and PPC advertising platforms (self and client). This tool also offers call-tracking features for large sales teams.
Who can use AgencyAnalytics?
In summary, Agency Analytics is a comprehensive marketing data management tool. It is easy to use, cost-effective, and compatible with individuals and teams of all sizes. It eliminates the requirement of prior experience or specialized experts to create and analyze data reports.
It's a great tool if SEO is also your priority.
#4 BetterMetrics
BetterMetrics is a data management tool focused on PPC campaigns. This tool offers a unified platform for all metrics from multiple PPC campaigns. This tool is also known for its real-time automation features.
BetterMetrics pricing
From their website, we can see 3 tiers of pricing plans, each separated by the number of users, data automation frequency, and data destinations.
Their smallest pricing plan starts at around $22 and goes all the way up to $388. They do not promise any customized pricing plans yet.
PorterMetrics vs BetterMetrics
i) Ease of use
BetterMetrics offers a far easier experience compared to other data management tools. This tool offers a unified platform with all your metrics automatically updated. These simple features make PPC campaign management, easy peasy lemon squeezy!
ii) Focus on marketing
If you’re a business owner or a marketer with a focus on PPC campaigns, this tool is perfect. Its dashboard is built precisely to collect and represent marketing data.
iii) Developing features
BetterMetrics also promises interesting features and integrations. This includes their AI-powered Decision-Making system, called the AI Mean Marketing Machine™ which is coming soon!
Now, here are some places where PorterMetrics is still better:
iv) Integrations
PorterMetrics offers more integrations compared to BetterMetrics. These include SEO, web analytics, and social media platforms.
v) Comprehensive focus
Concerning the area of focus, PorterMetrics is a far more comprehensive tool. Unlike BetterMetrics, PorterMetrics also caters to people outside marketing teams and needs.
BetterMetrics integrations
BetterMetrics can integrate with 5 data sources, which are Google Ads, Facebook, LinkedIn, Bing, and Google Analytics.
They also have data connectors to Pinterest, Capterra, Twitter, and Reddit on the way.
Currently, they can export to Google Sheets and Looker Studio, with Google’s BigQuery soon to be available.
Who can use BetterMetrics?
BetterMetrics is best suited for marketers, financial analysts, business owners, and entrepreneurs who simply want PPC campaign tracking. This tool is perfect for PPC performance, spending tracking, and data visualization.
#5 Adverity
Ever since its inception in 2014, Adverity has been a tool to eliminate siloed data*. They gave teams a unified platform to access, monitor, and manage their data. This platform strives to ensure that all teams in an organization get access to crucial, real-time data.
Adverity is an AI-integrated data platform targeting marketers. It connects to over 600 data sources and 10+ data destinations.
Adverity pricing
Adverity does not have preset pricing plans. Instead, they offer customized quotes based on the number of data connectors and data destinations. This is also one of the reasons why they have a pricing page, without the actual numbers.
PorterMetrics vs Adverity
Here are reasons why several report Adverity as a great alternative to PorterMetrics.
i) Advanced Data Management Ability
Adverity’s unique features help with data quality monitoring, automated data refreshes, and usage tracking. This tool can provide a far more powerful data management experience. Some of its top features include Performance Manager or Usage Monitor.
ii) Data transformation and visualization
With Adverity, you can include custom formulae and functions in your data reports. This allows for flexible data transformation. The platform also offers more efficient templates that help visualize and interpret your data effectively.
iii) Quicker analytics
Adverity has far more complex analytics features. Users can handle data segmentation, modeling, and predictive analysis through the platform. Adverity offers a far more robust analytical experience. Adverity can also handle larger data sets and is considerably more scalable.
iv) More integrations
With Adverity, you gain access to 600+ data sources, touching upon almost every digital platform that a business might use. This includes marketing, web analytics, social media, and CRM platforms.
Here are a few areas where PorterMetrics outshines Adverity.
v) Needs expertise
Based on several user reviews, Adverity might be a little harder to use. Its advanced features might require a dedicated IT Specialist or Data Analyst. On the other hand, PorterMetrics offers far simpler solutions with a gradual learning curve.
vi) Cost
Adverity comes with a higher starting cost compared to PorterMetrics. For smaller requirements and budgets, access to 100s of data connectors might be unnecessary.
Adverity Integration
Adverity connects to over 600 data sources, including:
- Marketing Channels: Google Ads, Facebook Ads, etc.
- Web Analytics: Google Analytics 4, Adobe Analytics
- Social Media Platforms: Instagram, Facebook, Twitter
- CRM Systems: Salesforce, Hubspot
- Ecommerce Platforms: Shopify, WooCommerce
You can also opt for custom data sources using APIs, Webhooks, or SFTP.
Who can use Adverity?
Adverity is a perfect tool for marketing teams that need features beyond just basic reporting. If your team has access to resources like IT Specialists or Data Analysts, this tool is an effective addition to your arsenal.
Adverity is built for teams that handle large numbers of data or require data from sources apart from marketing.
#6 Dataslayer.ai
Dataslayer is a PPC reporting tool that gained popularity in the last couple of years. It is popular for its ease of access and AI integration. This software tool aims to make data science for marketers easy and accessible.
Dataslayer is also a great tool for simple and quick marketing report creation.
Dataslayer.ai Pricing
Dataslayer offers multiple pricing plans based on the destination, number of connectors, API queries, and more. A paid subscription to this tool starts from $39 and could go up to $364.
PorterMetrics vs Dataslayer
Here’s why Dataslayer.ai is a great PorterMetrics alternative:
i) AI integration
Dataslayer offers unique AI models for analytics. For example, the Marketing Mix Modelling, an AI model to analyze your marketing mix. This model helps you analyze data from multiple marketing platforms and make informed decisions. This model also helps understand how your marketing mix affects your overall marketing strategy. Dataslayer.ai is a tech-first tool!
ii) Ease of use
Dataslayer is highly appreciated for its simple UI. It integrates seamlessly with external report creation tools (like Looker Studio). It also offers drag-and-drop features along with pre-built report templates for easy report creation.
iii) Freemium model
Smaller companies need not pay a subscription fee at all. With Dataslayer’s Free plan, you can access all connectors with simultaneous logins.
Here’s why PorterMetrics could be a better tool for our needs.
iv) More focus on marketing
PorterMetrics reportedly offers a more streamlined data extraction experience. This tool is specifically built for marketing needs and caters to them seamlessly.
v) Pricing
Dataslayer is freemium and might be cost-effective and affordable to small to mid-sized teams. However, PorterMetrics’ “pay for what you use” philosophy with pricing could work better.
Dataslayer integration
Dataslayer features 40+ data connectors including PPC, SEO, CRM, web analytics, and social media platforms. It also has several other connectors in development.
Dataslayer integrates seamlessly with Google Sheets, Looker Studio, PowerBI, and 4 other major data destinations.
Who can use Dataslayer?
Dataslayer is a cost-effective tool for teams with smaller needs and budgets. It eliminates the need for expert resources with their templates and drag-and-drop reporting features.
#7 Improvado
Improvado has been a popular data management tool amongst marketers. It offers a marketer-focused range of tools and features to streamline and automate data management. Through the years, developers have also successfully integrated AI to offer powerful analytics and insights.
Improvado Pricing
Improvado is priced based on data volume, historical data synchronization, and data sync frequency. This platform does not offer preset pricing plans. Every plan is tailored and quoted to the client to offer a customized experience.
PorterMetrics vs Improvado
Let’s see how Improvado compares to PorterMetrics as an alternative!
i) Data transformation models
Improvado offers the Marketing Common Data Model, a sophisticated system to automate data transformation. This tool has another model called DataPrep, in case you want to transform data manually.
These models promise a far more powerful data transformation ability compared to others in the market.
ii) AI-powered insights
Improvado has seamlessly integrated AI-powered data analytics, insights, and task automation into its arsenal. These features reduce the load on marketing teams with predictive and pattern analytics. These features also help marketers focus on decision-making, and optimizing campaign data.
iii) Data visualization
Improvado offers multiple tools, templates, and visual aids to present data on their platform. It also connects to external visual tools like Looker Studio for more effective representation.
iv) More integration
Improvado offers more than 300 data connectors ranging from web analytics tools to ecommerce, and more. This is one of the highest number of connectors in the market today.
Here are some important factors that might influence your decision.
v) Ease of use
PorterMetrics is easier to use than Improvado, thanks to its simple UI and experience. With this tool, you can complete several complex tasks with ease.
vi) More catered to SMB
If you run a small business, PorterMetrics might be slightly more suitable to your needs. Its unique pricing plans, data connectors, and simpler tools might fit your needs at a much more affordable price.
Improvado integration
Currently, Improvado supports 300+ data connectors. With this tool, you can work with data from web analytics, social media, ecommerce, and CRM platforms.
Improvado also seamlessly connects to reporting tools like MS Excel, Looker Studio, or Tableau, and 13 warehouses like BigQuery, and Databricks.
Who can use Improvado?
If you require a comprehensive solution that extracts, stores, loads, and transforms data, Improvado fits the bill. This tool is made for companies with data from beyond marketing platforms.
#8 Klipfolio
Klipfolio is a cloud-based data management software to build reports and manage data. This tool offers real-time data automation, collaborative features, and several data connectors and integrations.
Klipfolio has two different products that focus on data management and report creation:
- PowerMetrics to extract data and create quick reports easily. This tool helps create simple, basic dashboards and reports. This tool is focused on extracting data from multiple sources.
- Klips to create more robust and customized dashboards. This tool provides robust features and a “drag-and-drop” experience. This tool is focused on creating intuitive dashboards, easily and quickly.
Klipfolio pricing
PowerMetrics’ pricing plans start from $0 and could go up to over $300 monthly. This product is priced based on the number of metrics available, the number of users, and customer support.
On the other hand, Klips’ pricing plans start from $190 and go up to $690 monthly. This product is priced based on the number of dashboards, data refresh rate, customer support, and white labeling.
PorterMetrics vs Klipfolio
i) Data source and connectors
Klipfolio offers over 130 data connectors across prominent business applications, marketing platforms, SEO tools, and custom APIs. This makes Klipfolio a versatile addition to your data management toolkit.
ii) Product range
Klipfolio offers a unique proposition: separate products for separate use cases. This could prove helpful to teams that need only part of the features from their data management tool.
Both their tools are effectively priced and have features that serve the purpose.
iii) Real-time data updates
Klipfolio’s tools also offer quick refresh rates and data automation. Higher pricing plans also offer real-time data automation for fresh and updated data, all the time.
iv) Data presentation and cleanup
Klipfolio allows you to customize data dashboards completely. This includes different representation aids, templates, and preferences. You also get tools to extract, clean, and filter data (metrics).
Here are some ways PorterMetrics is a better product for your team.
v) Higher pricing
Based on the product, Klipfolio’s subscription rate starts from $160 and could go over $800 paid monthly. If you have a smaller budget and requirement, PorterMetrics would do the job for you at $12 to $150 monthly.
vi) Steeper learning curve
Klipfolio’s PowerMetrics might provide a quick and easy way to create data reports. But Klips (for robust dashboards) needs prior experience with report-creation tools to operate. On the other hand, PorterMetrics is simple and can be picked up quite easily!
Klipfolio integrations
PowerMetrics and Klips provide instant data connectors to over 130 data sources like marketing platforms, social media, and more. They also offer customized APIs to pull data from any data source on the internet. And you can upload your data through CSV, JSON, and XML files.
Who can use Klipfolio?
Klipfolio can be used by executives with both non-technical and technical backgrounds. Both PowerMetrics and Klips are suitable tools for automating marketing data management, creating quick reports, and optimizing marketing decisions efficiently.
#9 Power My Analytics
Ever since its launch in 2011, Power My Analytics has positioned itself as an affordable data management tool. They started with connectors to Looker Studio but later evolved to a more rounded data management tool.
Today, Power My Analytics connects to 40+ data sources for destinations like Google Sheets, and PowerBI today.
Power My Analytics pricing
Power My Analytics is a very affordable tool, with pricing plans starting from $14 per month. This tool is priced upon the number of data sources and users per source.
PorterMetrics vs Power My Analytics
How does this affordable tool put up against another affordable tool in the market? Let’s find out!
i) Warehousing abilities
Power My Analytics takes your data through a structured cycle. First, your raw data is extracted from the source. Then, it is stored internally, in their warehouses, and then it is transformed for analytics. Storing data allows for a more able data transformation and availability of historical data.
ii) Extended support
Along with data management, Power My Analytics also offers stellar support via email and calls. Getting an enterprise plan would also get you a dedicated customer support executive for your team.
Quite the head-to-head competition. Here is one aspect that might influence your decision:
iii) Exports to Canva
While Power My Analytics offers more data connectors, PorterMetrics offers unique features. If you work on presentations or reports on Canva or Google Slides, you can connect your presentations to PorterMetrics for automatic data refreshes.
Power My Analytics integration
The 45 data connectors from Power My Analytics include marketing, ecommerce, and social media platforms today. And they intend to expand their integrations further.
Some prominent data sources include Facebook Ads, Google Ads, Apple Ads, and WooCommerce. This tool also extracts data from the most popular social media platforms like Facebook, Instagram, and YouTube.
Power My Analytics can export your data to visualization and tabulation tools like PowerBI, Looker Studio, Microsoft Excel, Google Sheets, and MySQL.
Who can use Power My Analytics?
Power My Analytics offers ease of use, affordable price plans, and awesome customer service. This tool does the job for most teams and sizes but is built for the small and mid-sized.
#10 Funnel.io
Funnel.io is one of the top tools to manage marketing and sales data in the market. Similar to Power My Analytics, Funnel offers data warehousing features and historical data.
Funnel.io is a website-based Software as a Service (SaaS), which can currently connect to 500+ data sources! It also offers a unified platform to track, manage, and optimize your data.
Funnel.io pricing
Funnel.io has a unique subscription model. They are priced based on a capacity unit called Flexpoints. These points measure the usage of Funnel.io and can be distributed among dashboards, data sources, destinations, and warehouses.
Funnel is a freemium product. Their subscription models start at no cost for 350 Flexpoints. However, with a free subscription, your data is limited to Funnel’s dashboards. To extract data to data destinations like Google Sheets, you must avail a paid plan. Funnel also has customized subscription plans for Enterprises, for which you must contact their sales team.
Here are a few factors that justify the high pricing plans to use this tool.
PorterMetrics vs Funnel.io
Let’s find out how the price is justified by the tool’s features.
i) Ease of use
Despite its robust features, Funnel.io is fairly easy to use. This tool offers a user-friendly experience and eliminates the need for IT specialists or data analysts. The intuitive dashboards also make it easy for marketers to analyze and report data.
ii) Built to purpose
Like many other popular tools in the market, Funnel.io offers robust data management features like data warehousing, combining data sources, visual aids, and templates. These features enable historical data, effective visualization, and easier measurement of your business efforts.
iii) Integrations and scalability
Funnel offers a vast range of instant data connectors compared to PorterMetrics. These tools include almost all digital platforms that your business might potentially use. This makes Funnel.io effective and highly scalable.
Here are a few reasons why you might still want to consider PorterMetrics.
iv) Simplicity in pricing
PorterMetrics offers far simpler pricing plans that allow you to pay for what you use. These plans are better established, especially for smaller companies with smaller needs.
v) Unique features
As mentioned in the other comparisons in this article, PorterMetrics offers a few unique features. For example, you can integrate this tool with Canva and Google Slides to spice up your marketing presentations and discussions.
Funnel.io integration
Funnel.io can currently integrate over 500 major data sources. This includes web analytics, social media, and ecommerce data sources. However, they are limited to only two data destinations, Google Sheets and Looker Studio.
This is because Funnel.io focuses more on consolidating and organizing data into dashboards and data storage.
Who can use Funnel.io?
Funnel.io is more suited for marketing analytics. The tool mainly focuses on easy data consolidation, transformation, and user-friendliness.
#11 Swydo
Swydo is a cloud-based marketing analytics platform. This platform focuses on monitoring, tracking, and reporting on marketing campaigns. This platform helps you keep track of your personal and client campaigns with efficient tracking and reporting features.
Swydo pricing
Swydo does not have tiered pricing plans. The subscription cost is based on the number of data sources needed. A basic Swydo plan with 10 data sources requires you to pay $49 monthly. These plans could go up to $3600 per month, with 2000 data sources.
PorterMetrics vs Swydo
i) Customization
With Swydo, you can build highly tailored reports to your personal (or client’s) needs. Some of the more prominent features include metric customization and white labeling.
ii) Simple and easy to use
Swydo also offers a simpler interface and mode of operation. This tool is better suited for executives and teams without prior experience with reporting/data management tools.
Here are a few areas to consider before deciding to invest in Swydo.
iii) Focus and unique features
PorterMetrics is more focused on marketing report creation. It is more straightforward and caters better to marketing needs and requirements. PorterMetrics also offers integrations to Canva and Google Slides. This feature updates data in your presentations automatically.
Swydo integrations
Swydo offers 37 readily available data connectors. This includes major social media, web analytics, and advertising platforms. However, they promise on-demand integration with any data source through their Google Sheets Integration. Their Google Sheets integration allows users to combine any third-party data source with their existing data reports.
Who can use Swydo?
Swydo is better suited for people with marketing backgrounds. Choose Swydo if custom report creation and ease of use are your top priorities, while niche data sources like SEO aren’t.
How to choose the best analytics tool for your company?
Every organization has different needs and different tools to satisfy them. Here’s our simple guide on how you can funnel your needs and choose the best data management tool for your company:
Assess your needs
Understand which data connectors you need and where you need to extract them.
For example: Your organization/team primarily works with social media ads. And you need to track their data on a common Google Sheets spreadsheet.
You also need to assess the volumes of data needed, and the size of your company. Some tools have pricing plans based on these differences, and certain tools cost less and can do the job for you.
You must also assess the human resources that are available in your organization.
For example: If you’re in a startup, you might not have a dedicated business team or a data analyst. This means you must go with tools that are simpler and easier to use.
Evaluation and research
Now that you have the biggest step sorted, you can research. Look out for guides and lists (like this one) to understand what’s out there and what might do the job for you.
Here are a few things to consider during research:
Pricing
Integrations
Support availability
Scalability
Ease of use
Compliance and security
Positive/Negative reviews
Making the decision
It’s an unspoken rule: Never choose anything with just what’s on paper.
Several tools in the market today offer freemium versions (free with limited functionality) or free trials. Make sure to use them comprehensively. This would help you choose the tool that matches your requirements.
Want to give the top PorterMetrics alternative a go? Try Two Minute Reports for FREE right away!
