11 Best PPC Reporting Tools for Agencies & In-House Teams (2026)
Summarize this blog post with:
A PPC reporting tool helps you track paid advertising performance across platforms like Google Ads, Meta Ads, and LinkedIn Ads. It brings campaign data into one place, making it easier to monitor ad spend, compare results, and share reports. If you're comparing advertising channels before choosing your reporting setup, explore these PPC platforms.
Without one, teams often juggle multiple dashboards, export CSVs, and compile reports manually. This takes time away from campaign optimization and makes cross-platform performance harder to assess.
In this guide, we'll compare 11 PPC reporting tools based on their features, pricing, integrations, and suitability for different teams. If you're looking for a broader overview of PPC reporting software, this comparison will help you narrow down your options.
Where Can I Find an All-in-One Paid Ads Reporting System?
An all-in-one paid ads reporting system brings campaign data from platforms like Google Ads, Meta Ads, and LinkedIn Ads into a centralized reporting workflow. Tools such as Two Minute Reports, AgencyAnalytics, Swydo, and more automate data collection and report delivery, helping agencies and in-house teams track ad spend, compare performance, and share results.
11 Best PPC Reporting Tools at a Glance
Prices checked against available official pricing pages on October 23, 2026. Prices may vary by billing cycle, region, usage, and plan.
1. Two Minute Reports
Two Minute Reports is a marketing reporting platform that brings paid advertising data into Google Sheets, Looker Studio, and its own dashboards. Beyond automating report creation, it helps teams monitor campaign goals and budgets, combine data across channels, and turn performance data into actionable insights.
Best for: Marketing agencies and performance marketers who want to automate PPC reporting, build custom dashboards, and track campaign ROI.
Supported PPC Platforms
Two Minute Reports connects to 30+ data sources, with strong PPC coverage across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, Pinterest Ads, Amazon Ads, Reddit Ads, and Microsoft Ads, among others. All of these can be blended into a single unified dashboard, giving you cross-platform visibility without switching tabs.
Key reporting features
- AI dashboards: Build custom marketing dashboards using natural-language prompts.
- Goals and budget tracking: Set campaign targets, monitor budgets, and track progress in real time.
- Custom metrics and dimensions: Create and reuse metrics and dimensions that match your reporting requirements.
- Cross-channel reporting: Blend PPC data from multiple advertising platforms to analyze performance and ROI in one view.
- Dashboard Briefings: Send clients polished dashboard summaries by email, either on a schedule or as a one-off update. For more guidance on presenting campaign results, see how to create a PPC report for clients.
- MCP access: Query marketing data in plain English through Claude, ChatGPT, or Manus.
- Automated reporting: Schedule reports hourly, daily, weekly, or monthly.
- Pre-built templates: Start with 100+ Google Sheets and Looker Studio templates for branded client reporting.
- Centralized client management: Organize clients and manage reporting workflows from one workspace.
- Speedboost: Accelerate complex dashboard loading with support for 500+ metrics.
Pros
- No-code setup with familiar reporting destinations.
- Automated data collection and scheduled report delivery.
- Supports cross-platform reporting and data blending.
- Pricing plans include access to supported connectors.
Limitations
- No freemium plan.
Pricing: Starts at $81/month with annual billing, or $97/month with monthly billing.
2. AgencyAnalytics
AgencyAnalytics is built around agency workflows. It lets teams report on paid campaigns alongside other marketing channels, making it useful for agencies that manage several services for the same client.
Its reporting interface is designed to help teams create dashboards, schedule updates, and give clients a place to view their results.
Best for: Marketing agencies that need white-label PPC reports alongside SEO, social media, and website analytics reporting.
Key reporting features
- Integrations with Google Ads, Meta Ads, Microsoft Ads, and other marketing platforms.
- Automated report generation and scheduled delivery.
- White-label dashboards and client portals.
- Goal tracking, alerts, and performance insights.
- Custom metrics and reporting templates.
AgencyAnalytics is particularly useful when your clients expect one consolidated report covering their wider marketing performance, rather than a PPC-only dashboard.
Pros
- Designed around agency and client-reporting workflows.
- Combines PPC, SEO, social, and web analytics reporting.
- Supports branded client portals and automated delivery.
- Offers reporting and dashboard features without requiring a separate BI tool.
Limitations
- Per-client pricing can add up as your agency grows.
- Teams that only need paid media reporting may not use all its broader features.
- Advanced requirements may need higher-tier capabilities.
Pricing: Starts at $20 per client per month with annual billing.
3. Supermetrics
Supermetrics is primarily a marketing data integration platform. It collects data from advertising and analytics sources and sends it to destinations such as Google Sheets, Looker Studio, Power BI, BigQuery, and other supported systems.
It is a good fit for teams that want to build their reporting around existing analytics infrastructure instead of adopting a separate dashboard platform.
Best for: Marketing analytics teams that need to move PPC data into spreadsheets, data warehouses, or business intelligence tools.
Key reporting features
- Connectors for a broad range of marketing data sources.
- Automated data transfers to supported reporting destinations.
- Support for spreadsheet, BI, and data warehouse workflows.
- Flexible data extraction for custom reporting requirements.
Pros
- Flexible reporting destinations.
- Useful for teams with established analytics workflows.
- Supports data warehouse and BI integrations.
- Helps reduce repetitive manual data exports.
Limitations
- Does not replace a dedicated dashboard or visualization platform.
- Setup and maintenance can require technical knowledge.
- Costs depend on the selected product, destination, and usage.
Pricing: Starts at $39/month billed annually
4. DashThis
DashThis focuses on making marketing reports easy to create and share. It offers pre-built dashboards, a drag-and-drop editor, and automated report delivery, making it suitable for marketers who don't want to build reports from scratch.
Best for: Freelancers and small agencies that want ready-made PPC dashboards with minimal setup.
Key reporting features
- Ready-made templates for paid advertising and other marketing channels.
- Multiple integrations in a single dashboard.
- Automated report emails and PDF exports.
- White-label dashboards and custom branding.
- Custom metrics and data aggregation across supported sources.
DashThis works well when speed and simplicity matter more than advanced data engineering. Teams can connect their sources, select a template, and customize the report for their clients.
Pros
- Beginner-friendly dashboard builder.
- Quick setup with pre-built templates.
- Supports branded reports and automated delivery.
- Can combine data from multiple marketing integrations.
Limitations
- Dashboard and source limits depend on the subscription tier.
- Teams with complex data transformations may need another solution.
- Costs increase as reporting requirements grow.
Pricing: Starts at $44/month with annual billing for three dashboards.
5. Looker Studio
Looker Studio is Google's data visualization platform. It lets you build interactive dashboards, create charts, and share reports with stakeholders.
It connects natively to several Google products, including Google Ads and Google Analytics. For platforms outside its native ecosystem, you may need third-party connectors.
Best for: Teams that want customizable PPC dashboards and are comfortable building and maintaining their own reports.
Key reporting features
- Customizable dashboards and visualizations.
- Interactive filters and date controls.
- Data blending and calculated fields.
- Shareable reports and collaborative editing.
- Native connections to supported Google data sources.
Pros
- Free core reporting platform.
- Extensive customization options.
- Useful for Google-heavy advertising stacks.
- Easy to share dashboards with internal teams and clients.
Limitations
- Building complex reports can take time.
- Non-Google data may require paid connectors.
- Branding and client-facing workflows may need additional setup.
- Your team is responsible for maintaining custom reports.
Pricing: The core platform is free. Third-party connectors may involve additional costs.
6. Funnel
Funnel is a marketing data platform designed to bring data from different sources into a consistent structure. It helps teams collect and transform campaign data before sending it to their preferred reporting or analytics destinations.
This makes it especially useful for organizations that manage several markets, brands, or advertising platforms.
Best for: Enterprise marketing teams that need to collect, standardize, and distribute large volumes of advertising data.
Key reporting features
- Automated collection from supported marketing sources.
- Data normalization and transformation.
- Centralized marketing data management.
- Integrations with reporting destinations and data warehouses.
- Support for complex, multi-source analytics workflows.
Funnel is best understood as the data layer behind reporting rather than a simple dashboard builder. It can help standardize metrics and prepare data for analysis, but teams may need another tool to create their final dashboards.
Pros
- Designed for large-scale marketing data workflows.
- Helps standardize data from multiple platforms.
- Useful for complex reporting and analytics setups.
- Supports downstream BI and warehouse workflows.
Limitations
- May be more complex than smaller teams need.
- Usage-based pricing can make budgeting harder.
- A separate visualization tool may be required.
- Implementation can require analytics expertise.
Pricing: $300/month billed annually. Pricing varies based on flexpoints.
7. Swydo
Swydo is a marketing reporting platform built around agency reporting workflows. It helps teams create reports from connected marketing sources, customize the presentation, and deliver updates automatically.
Best for: Agencies that need recurring PPC reports, client portals, and white-label dashboards.
Key reporting features
- Pre-built and reusable report templates.
- Automated report scheduling and delivery.
- Cross-platform reporting and combined data sources.
- Custom metrics and KPI tracking.
- White-label reports and client portals.
- Alerts for goals and data-source issues.
Pros
- Agency-focused reporting and branding features.
- Reusable templates simplify recurring reports.
- Supports cross-platform metrics and scheduled delivery.
- Includes client-facing dashboards and sharing options.
Limitations
- Costs depend on the number of connected data sources.
- Agencies with many accounts across multiple platforms need to calculate their total source count.
- Teams needing extensive custom data infrastructure may require additional tools.
Pricing: Starts at $62/month for the first 10 data sources, with additional source fees based on usage.
8. Whatagraph
Whatagraph is a marketing reporting and data platform designed to consolidate data from different sources and turn it into client-ready reports.
It combines data integration and transformation features with report creation, helping teams manage recurring reporting workflows without building every report manually.
Best for: Larger agencies and marketing teams that need automated reports, data blending, and branded dashboards.
Key reporting features
- Automated report creation and delivery.
- Data blending, custom metrics, and transformations.
- Report templates and custom branding.
- KPI overviews and alerts.
- AI-assisted report creation and performance summaries.
- Support for teams managing larger reporting workloads.
Pros
- Combines data preparation and reporting features.
- Supports branded reports and automated PDF delivery.
- Useful for agencies managing many reports.
- Includes tools for performance summaries and KPI monitoring.
Limitations
- Pricing is considerably higher than entry-level reporting tools.
- Some advanced integrations and destinations depend on the plan.
- May be excessive for freelancers or small teams with straightforward needs.
Pricing: The Max plan starts at $1118/month with annual billing, while Prime pricing is custom.
9. Optmyzr
Optmyzr differs from several other tools on this list because it focuses on PPC management and optimization as well as reporting. It helps advertisers analyze performance, monitor budgets, automate tasks, and identify opportunities to improve campaigns.
Best for: PPC teams that need campaign optimization, budget monitoring, and reporting in the same platform.
Key reporting features
- Performance dashboards and campaign reports.
- Budget pacing and monitoring.
- KPI alerts and account audits.
- Cross-platform and multi-account reporting.
- Automated campaign rules and optimization workflows.
- Support for Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, and LinkedIn Ads.
Pros
- Combines reporting with campaign optimization.
- Useful for monitoring budgets and account performance.
- Supports multiple advertising platforms.
- Offers automation for recurring PPC tasks.
Limitations
- More focused on campaign execution than standalone client reporting.
- The feature set may be more than a reporting-only team needs.
- Pricing varies according to advertising spend and plan requirements.
Pricing: $209/month billed annually when your monthly ad spend is $25k. This varies as your monthly ad spend differs.
10. Databox
Databox is a business analytics and dashboard platform that brings metrics from multiple tools into a centralized view. Rather than focusing exclusively on paid ads, it helps teams track marketing performance alongside sales, revenue, and other business measures.
Best for: Marketing teams that want to monitor PPC performance alongside wider business KPIs.
Key reporting features
- KPI dashboards and scorecards.
- Connections to supported marketing and analytics platforms.
- Automated data refreshes.
- Goal tracking and performance alerts.
- Custom metrics and dashboard templates.
- AI-powered summaries and analysis features.
Pros
- Combines marketing and business KPIs.
- Offers dashboards, alerts, and goal tracking.
- Provides a free plan for basic needs.
- Useful for teams that want performance data in one place.
Limitations
- Source and user limits depend on the plan.
- Advanced reporting capabilities may require a paid subscription.
- Teams focused exclusively on agency client reporting may prefer a more specialized platform.
Pricing: A free plan is available, with paid options based on reporting requirements and data sources.
11. ReportGarden
ReportGarden is an agency-focused marketing reporting platform that helps teams build dashboards and automate reports across connected marketing sources.
It is designed to reduce the manual work involved in creating reports for multiple clients while keeping the presentation consistent.
Best for: Agencies that need white-label reporting, custom metrics, and recurring client reports.
Key reporting features
- Automated report creation and delivery.
- White-label dashboards and reports.
- Cross-platform reporting and data blending.
- Custom metrics and report customization.
- More than 100 integrated data sources, according to its website.
- Client-based plans for agencies managing multiple accounts.
Pros
- Agency-focused reporting features.
- Supports white labeling and automated delivery.
- Offers data blending and custom metrics.
- Pricing plans account for multiple clients.
Limitations
- Pricing depends on client limits and plan requirements.
- Teams should check which features are included in each tier.
- Advanced reporting needs may require a higher-tier or custom plan.
Pricing: The official pricing page currently advertises Standard at $75/month promotional pricing for up to five clients.
How to Choose the Right PPC Reporting Tool
The best PPC reporting tool depends on how your team works, which advertising platforms you use, and how much control you need over reporting. Knowing which PPC metrics matter most to your campaigns will also help you choose the right reporting features and dashboards.
- For agencies managing multiple clients: Look for white-label dashboards, scheduled report delivery, reusable templates, and pricing that scales with your client base. Two Minute Reports, AgencyAnalytics, Swydo, and ReportGarden are worth comparing. If you need to compare tools for broader agency workflows, explore these agency reporting tools.
- For Google, Meta, and LinkedIn reporting: Choose a tool that connects to all your major advertising platforms and lets you compare campaign performance in one workflow. Two Minute Reports, DashThis, and Swydo are options to evaluate based on your reporting and customization needs.
- For teams that need campaign optimization: If you want to act on campaign performance data rather than just report on it, consider Optmyzr. It combines reporting with PPC management and optimization features.
- For advanced data and analytics teams: Supermetrics and Funnel are worth considering if your reporting process relies on data warehouses, BI tools, or custom data transformations.
- For budget-conscious teams: Looker Studio offers a free starting point, particularly for teams using Google's advertising and analytics ecosystem. Keep in mind that additional connectors and the time required to build and maintain reports can add to the total cost.
Common PPC Reporting Challenges (and How These Tools Help)
- Manual reporting: Downloading CSVs, copying numbers into spreadsheets, and formatting reports every week leaves less time for optimization. Tools with automated data refresh and scheduled delivery can reduce this repetitive work.
- Inconsistent data across platforms: Advertising platforms may use different attribution settings, conversion definitions, and reporting windows. A reporting tool can bring these metrics into a common view, but teams still need to define their calculations and comparisons carefully.
- Limited cross-platform visibility: Google Ads, Meta Ads, and LinkedIn Ads each show their own campaign data. A cross-platform reporting workflow lets teams compare spend, clicks, conversions, and other relevant metrics without switching between dashboards.
- Time-consuming client reporting: Agencies need reports that are accurate, timely, and easy to understand. White-label dashboards, reusable templates, and scheduled delivery can help teams standardize this process across client accounts.
Conclusion
The right PPC reporting tool should fit your reporting workflow, advertising channels, budget, and team size. Some platforms focus on client-ready dashboards, while others concentrate on data integration or campaign optimization.
For agencies and in-house teams that want to automate PPC reporting through Google Sheets and Looker Studio, Two Minute Reports is worth considering. AgencyAnalytics and Swydo are alternatives for agency-focused reporting, while Supermetrics and Funnel suit teams with more complex data workflows. Optmyzr is a stronger option when campaign optimization is part of the requirement.
Before choosing, compare the integrations you need, the reporting features included in each plan, and the total cost as your accounts grow.
Frequently Asked Questions
Two Minute Reports is a strong option for agencies that want to automate PPC reporting, build custom dashboards, and track campaign goals and budgets. It lets teams blend data across advertising platforms, create custom metrics, and deliver branded client reports through Google Sheets, Looker Studio, and AI-powered dashboards. With scheduled reporting and centralized client management, agencies can streamline reporting as their client base grows.
Yes. Many PPC reporting tools support automated data refreshes, scheduled report generation, and email delivery. You will still need to configure the integrations, report templates, and schedules, and periodically check that the data is accurate.
Two Minute Reports offers a 14-day free trial, allowing you to explore its PPC reporting features before choosing a paid plan. You can automate data syncing, build custom dashboards, track campaign goals and budgets, and create client-ready reports using Google Sheets and Looker Studio. The trial gives you a chance to test whether it fits your agency's reporting workflow.
Weekly reporting is sufficient for many client reviews, while daily or more frequent updates can help teams managing high-spend campaigns or active experiments. Choose a refresh schedule that matches how quickly you need to respond to changes.
A PPC report commonly includes ad spend, impressions, clicks, click-through rate (CTR), cost per click (CPC), conversions, cost per conversion, and return on ad spend (ROAS), where relevant. The metrics should reflect your campaign objectives and the decisions the report is meant to support.
PPC reporting software focuses on collecting, visualizing, and sharing campaign performance data. PPC management software focuses on campaign execution, bidding, optimization, and automation.
Use a reporting tool like Two Minute Reports that connects to both platforms and displays their metrics in a shared dashboard. Before comparing results, check that conversion definitions, attribution settings, date ranges, and currency are consistent enough for a meaningful comparison.
Two Minute Reports, AgencyAnalytics, DashThis, Swydo, Whatagraph, and ReportGarden offer white-label or branded reporting features. Availability and customization options can vary by plan, so check the current feature list before subscribing.
Pricing ranges from free core dashboard tools to subscriptions costing hundreds of dollars per month. Costs depend on factors such as connected accounts, data sources, dashboards, users, and reporting volume. Compare the plan limits against your current needs and expected growth.
Yes. Google Sheets can store and organize campaign data, while Looker Studio can turn connected data into interactive dashboards. Automated data connectors, such as Two Minute Reports, can help bring advertising data into these tools without relying on manual CSV exports.
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Meet the Author
Shabika VenkidachalamShabika, at her core, is a storyteller who believes even data-heavy topics can be infused with heart. At Two Minute Reports, she blends creative writing with user intent to create clear, purposeful content that is deeply human. Away from her desk, she finds inspiration in nature, where creativity flourishes without distractions.
