Connect LinkedIn Ads to Looker Studio: Tutorial & Free Templates (2026)

Jan 21, 2026
10 min read

Summarize this blog post with:

Connecting your LinkedIn Ads data to Looker Studio is easy and takes just 2-3 minutes. You can either use the Two Minute Reports’ LinkedIn Ads connector or the ready-made templates – both are simple and easy. Here’s a quick overview:

1. Go to the Two Minute Reports Hub.

2. Select Two Minute Reports for Looker Studio.

3. Choose your method to connect

  • Option 1: Select the LinkedIn Ads connector, link your ad accounts, and analyze your campaign performance.
  • Option 2: For a faster setup, you can select a pre-built LinkedIn Ads template. Your data will be auto-populated, serving you fresh insights instantly.

4. Finally, you can customize your LinkedIn Ads dashboard and deliver actionable insights to your team and stakeholders.

Let’s get started with the first method.

Method 1: Connect LinkedIn Ads to Looker Studio using Two Minute Reports

Step 1: Creating a Connection

Select LinkedIn Ads Connector to connect with Looker Studio
  • The next step is to create a Connection. Click New Connection to authorize your LinkedIn Ads account with Two Minute Reports.
Connect and authorize your LinkedIn Ads connection with Looker Studio
  • After authentication, enable the necessary LinkedIn Ads accounts. Note that you cannot extract data from the disabled accounts.
Enable the necessary LinkedIn Ads accounts to measure campaign performance
  • Click Done. Now you’ve successfully connected your LinkedIn Ads account to Looker Studio.

Now that you’ve created a Connection, next, we’ll explore the steps to configure your LinkedIn Ads accounts with Two Minute Reports.

Step 2: Configure your LinkedIn Ads account with Two Minute Reports

  • In the Query Configs section, click +New Query Config.

Note: Query Config allows you to group multiple accounts, making it easier to access centralized insights in your Looker Studio dashboard.

Create a new Query configuration for LinkedIn Ads in Looker Studio using Two Minute Reports
  • The “Adding New Query Configuration” dialog box appears. Specify the name, choose the list of LinkedIn Ad accounts and click Save.
Select the list of LinkedIn Ads accounts to track campaign performance
  • You’ve successfully created the new configuration. Now you can use this Query Configuration to pull your LinkedIn Ads data directly into Looker Studio.

Step 3: Create your LinkedIn Ads report in Looker Studio

  • After creating your Query Config, click Create Report at the top-right corner.
Click Create Report to build your LinkedIn Ads dashboard in Looker Studio
  • Select the Query Config which we’ve created in the previous step – ‘LinkedIn Ads Campaign Report’. Click Next and choose ‘Create Report from scratch’ to open your Looker Studio dashboard.
Select the LinkedIn Ads Query Configuration
Create LinkedIn Ads report from scratch or select a pre-built template
  • Once the Looker Studio dashboard opens, select your Query Config from the dropdown menu and click Connect at the top-right corner.
Select your LinkedIn Ads query config and click Connect to create your dashboard
Select LinkedIn Ads metrics and dimensions
  • You’ll land on the Looker Studio dashboard. Here, you can add a table, include relevant metrics and dimensions and configure to demonstrate your LinkedIn ad performance insights. You can also include a date-range control to track campaign performance for a specific period.
A snapshot of LinkedIn Ads Looker Studio dashboard containing key performance insights

Method 2: Connect LinkedIn Ads to Looker Studio using pre-built templates

Here’s how you can create a ready-to-share campaign report using pre-built templates:

  • Select from the list of LinkedIn Ads Looker Studio templates and click Use Template.
  • Click “Use my own data” and select your LinkedIn Ads Query Config (which we have created from Step 2 (Method 1) ‘LinkedIn Ads Campaign Report’).
Select your LinkedIn Ads query config to import data to the template
  • Once you click Add, your data will be automatically populated in your Looker Studio dashboard. You can click “Edit and share” to modify KPIs, include custom logos, and share actionable LinkedIn Ads reports with your clients or stakeholders.

Which method to use to connect LinkedIn Ads to Looker Studio?

While Two Minute Reports offers a faster, automated way to analyze LinkedIn Ads in Looker Studio, some teams still rely on CSV reports. The table below compares both approaches to help you choose an optimized workflow.

Criteria

CSV Export Method

Two Minute Reports

Cost

Free 

Subscription-based (14 day free trial available, then subscribe to paid)

Data freshness

Manual

Automatic

Setup complexity

High (manual export and upload)

Very low (connect and visualize data within minutes)

Time to first report

Very slow (export, clean, map fields)

Very fast (built-in connector and prebuilt templates)

Scalability

Poor (breaks down with high data volume)

High (supports 100+ ad accounts and large datasets)

Team collaboration

Weak (files passed among users)

Strong (shared dashboards and live links)

Best suited for

Small teams with infrequent data updates

Agencies, marketing teams, and data teams looking for real-time performance updates for ongoing, faster optimization.

If you create and automate LinkedIn Ads dashboards for multiple clients, then Two Minute Reports will be the clear winner. It ensures faster dashboard creation and KPI tracking without manual hassle. 

Top metrics to use in your LinkedIn Ads Looker Studio dashboard

Here are some important metrics to include in your LinkedIn Ads Looker Studio dashboard:

Metric

Why does it matter?

Optimization tip

Click-through rate

A higher CTR indicates that your ad is gaining traction and persuading visitors to take action.

Ensure your visuals and ad copy look compelling, and targeting is more relevant.

Cost Per Click

A lower CPC means you’re getting more clicks for your budget, indicating effective ad spend.

Refine your audience targeting to ensure your ads reach the right people who are likely to take action.

Conversion rate

A higher conversion rate indicates your landing page and CTA resonate with your audience.

Use A/B testing to improve landing pages and creatives for higher ROI.

Cost Per Conversion

A lower cost per conversion indicates that you’re achieving good returns on your ad spend and driving valuable actions.

Improve ad relevance and landing page experience to reduce cost per conversion.

Video Completion Rate

Measures the percentage of viewers who watch your video ad from start to finish. Indicates creative effectiveness.

Create content tailored to specific interests and demographics.

Lead form completion rate

A higher form completion rate indicates your prospects are interested in exploring your benefit-driven offer.

Streamline the form fields and offer an incentive to encourage more completions.

ROAS

Helps you measure the profitability of the campaigns. A higher ROAS ensures you are generating more revenue per dollar spent.

Use retargeting to reach visitors who have shown interest before and improve your bidding to maximize profits.

Wrapping up

By connecting LinkedIn Ads directly to Looker Studio with Two Minute Reports, you gain a single, reliable source of truth for measuring campaign performance. No more exporting spreadsheets or tracking metrics manually across platforms – access real-time, decision-ready LinkedIn ads campaign insights built for growth. Try Two Minute Reports free for 14 days and experience how streamlined and faster LinkedIn Ads reporting can be.

Frequently Asked Questions

You can directly choose the Two Minute Reports LinkedIn Ads connector from the Looker Studio marketplace or visit the Two Minute Reports hub to streamline LinkedIn Ads reporting in Looker Studio.

You can access our free, ready-to-share LinkedIn Ads Looker Studio templates to streamline campaign tracking. Once you click “Use Template”, you can select the Query Config, customize the Looker Studio dashboard and deliver impactful insights to your clients or stakeholders.

With Looker Studio’s data blending, you can compare LinkedIn Ads with other advertising platforms, such as Google Ads, Facebook Ads, etc, into a single dashboard and unlock cross-channel ROI. No need to toggle between platforms or copy-paste KPIs manually.

You can import your client’s LinkedIn Ads accounts and visualize a complete breakdown of performance across multiple campaigns (account, campaign, ad group, and ads) in a single dashboard. This granular analysis helps you understand what’s working, what needs improvement, and helps you act on the next steps to optimize profits.

Shalini Murugan

Meet the Author

Shalini Murugan

Shalini is driven by ideas that create a tangible impact. At Two Minute Reports, she specializes in content that helps marketers optimize their reporting workflows. When she's not transforming complex data into meaningful insights, you might find her lost in a book, jotting down ideas in her notebook, or connecting the dots others overlook.

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